英文介绍可口可乐发展 PPT

Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise

Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Thank you

TThe CocaCola
Company’s logo
Company profile
The Coca-Cola Company was founded in 1892. It’s based in the United States QiaoYa in Atlanta, is the world’s largest beverage Company，and has 48% of the global market share. The CocaCola Company is headquartered in Atlanta, Georgia, United States. Its current chairman and chief executive is Muhtar Kent.
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露

核心竞争力
• 定义：核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”，将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂，年产饮料超过100万吨，可真正可口可 乐直接雇佣的员工不超过1000人，其他从工厂、 原料、人员到产品、包装、营销，99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时，也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •

of carbonated drinks, it has a dominant position in the carbonated drinks industry .
other healttion
➢ strong distribution channels
year
2005 2006 2007 2008 2009
Sales revenue (millions)
23104 24088 28857 31944 30990
Perfect performance
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Financial conditions(2005-2009)
7000 6000 5000 4000 3000 2000 1000
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SWOT Analysis
Strengths
Weaknesses
➢ There is a unique function of cooling about
➢ the largest competitor is Pepsi.
carbonated beverages,is a preferred drink in
Analysis of Cocacola Company
1
AGENDA
The introduction of Coca-cola Company The main product Stock history Financial conditions(2005-2009) SWOT Analysis
soft drinks market leaders and pioneers,through the world's largest beverage distribution system, selling the world more than 200 countries and regions amounted to one billion cups consumed per day, accounting for 48% of the world soft drink market, its brand value over 700 billion U.S. dollars, is the world's first brand.

GR&R：量具的重复性和再现性
Advertising
Coke was first advertised as remedy for headaches and
exhausion Coke has been advertising on television for 50 years
Songs used in coca cola commercials have become popular They use catchy mottos
products to restuarants vending Machines and convenient stores
Intermediate –term plan To create new beverages
Long-term plan The Coco-Cola company and six their
such as:Adds a refreshing relish to every form of exercise
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GR&R：量具的重复性和再现性
Short-term plan To provide regular amount of their
Passion :Committed in heart and mind Integrity:Be real
Accountability:If it is to be.it’s up to me
Collaborations: Leverage collective genius
Innovation:Seek,imagine,create,delight
largest partners try to sustain their workplace,marketplace environment

Bห้องสมุดไป่ตู้and portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five best-selling soft drinks.
Advertising
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Focus on execution in the marketplace every day

Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.

10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Source: Team analysis
3
CONSUMER SURVEY DETAILS
Bogotá
• 673 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,500 SKUs)
Santiago
• 600 consumer surveys • 11 retailers (95% market share) • 30 categories (~3,700 SKUs)
penetration of modern format, what is not the scope of this project

4
Logo's meaning
Happiness Passion Vigor
5
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure many dategy
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Transnational and local Marketing Sell good quality products Lower the cost of the product Reasonable use of celebrity Devoting social activities
中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点sprite雪碧zero零度icepurifiedwater冰露smart醒目famousbrandsourcountry中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点productqoo酷儿minutemaid美汁源fanta中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点application中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点magicalrustbuster铁锈克星getinvolvedcookingpartner烹饪搭档3painkillingeffect4removingstains5cleaningtoilets中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点successfulstrategy中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点transnationallocalmarketingsellgoodqualityproductslowerproductreasonableusecelebritydevotingsocialactivities中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点thanks