可口可乐英文介绍ppt

On September 3, 2019, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.

Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise

Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Thank you

On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

GR&R：量具的重复性和再现性
Advertising
Coke was first advertised as remedy for headaches and
exhausion Coke has been advertising on television for 50 years
Songs used in coca cola commercials have become popular They use catchy mottos
products to restuarants vending Machines and convenient stores
Intermediate –term plan To create new beverages
Long-term plan The Coco-Cola company and six their
such as:Adds a refreshing relish to every form of exercise
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GR&R：量具的重复性和再现性
Short-term plan To provide regular amount of their
Passion :Committed in heart and mind Integrity:Be real
Accountability:If it is to be.it’s up to me
Collaborations: Leverage collective genius
Innovation:Seek,imagine,create,delight
largest partners try to sustain their workplace,marketplace environment

80 60 40 20 0 TV magazines internet 45 40 35 30 25 20 15 10 5 0
supermark ets grocery stores vending machines
• 3.2.3 In my questionnaire, 70% people worry about the carbonated soft drinks are bad for their health and 30% people don’t worry.
• 3.2.1 In my questionnaire, 70% people get the Coco-Cola’s
information by TV, 20% people get the it by magazines and 10% get information by internet. • In my questionnaire, about 40% people buy the Coco-Cola in the supermarket, 40% buy the Coco-cola in the grocery store and 20% buy Coco-cola in the vending machine.
3.Findings
• 3.1 The history of the Coco-cola
• 3.1.1 In 1886, a doctor who named John . Pemberton, when he is experimenting with a new formula, he choose some special composition and put them in a hybrid heating, configuration into a special syrup, and then he drinks it and feel delicious. And he take the syrup to the Jacob pharmacy, and accidental opportunity, his employees add some soda and ice handed to the guests, and the guests really love that, so a carefree and delicious drinks was born. • 3.1.2 John has an accountant whose name is Poland. Robinson, he make name for the delicious drinks that is “Coca-Cola” and designed a famous Logo, as soon as it become a Atlanta fashion drinks.

1
Company profile
▪
The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer and marketer of non-alcoholic
beverage concentrates and syrups.[The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith
Pemberton in Columbus, Georgia.The Coca-Cola formula and brand was
bought in 1889 by Asa Candler who incorporated The Coca-Cola
6
Thank you~
7
.
▪ The company operates a franchised distribution system dating from 1889
where The Coca-Cola Company only produces syrup concentrate which is
then sold to various bottlers throughout the world who hold an exclusive
On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which has a 42% share of the Chinese pure fruit juice market) for US$2.4bn (HK$12.20 per share). China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices and limited consumers’ choices.

可口可乐公司注重履行社会责 任，积极推动可持续发展，关 注环保、公益等方面，为饮料 行业树立了良好的榜样。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素，如经典的Logo和红 色调，又与时俱进，不断与时尚元素相结合，确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度，为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络，产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作，使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理，确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装，减少塑料使用，提高包装的可回收性
与降解性。
节能减排
02
优化生产流程，降低能源消耗与排放，提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动，关注水资源保护、垃圾分类等环保议
题，践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐，让生活更美味”。公司致力于通过其品牌和产品，为消费者带来快 乐和美味，同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景，公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时，公司也将继续致力于为社会和环境做出积极贡献 ，以实现长期的商业成功和社会价值。

YOUR LOGO
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性

The main products
Coca-Cola
Sprite
Smart
Fanta Zero
Qoo
Successful strategy
Transnational Marketing Local marketing Sell good quality products Products to be everywhere Reasonable use of celebrity Holding a joint ventures Globally,begins with a single step
Introduction Logo’s meaning Products range Market Strategies Future
The history of Coca cola
In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. In 1887 Coca-Cola was luanched by Candler in America. In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. 1895 Coca-Cola is now drunk in every state and territory in the United States. In1945 "coke" as a registered trademark of Coca-Cola Co. In the 1920s, Coca-Cola came into the Chinese market Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.

可口可乐广告英文欣赏
The Coca-Cola Company is the
world's largest beverage(饮料)
company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, The company's
communities.
• The company is focused on initiatives （主动权） that reduce our environmental footprint（举措）, support active, healthy living, create a safe, inclusive（包括的） work environment for our associates（社 交）, and enhance（增强） the economic development of the communities where we operate.
portfolio（投资组合） features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美 汁源）.
Globally, COCA-COLA is the No. 1 provider of sparkling beverages（碳酸饮 料）, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution（分配）

John Stith Pemberton 约翰·斯蒂斯·彭伯顿
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The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
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The famous brands in our co
Ice purified water冰露
smart醒目
-
Product
Minute Maid美汁源
·Qoo酷儿
-
·Fanta 芳达
3
application
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1. magical rust Buster铁锈克星 g2e.tincvoolovekditnogfinpdaardtocntoer.r烹饪搭档 3.pain-killing effect 4.removing stains 5.cleaning toilets
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➢Introduction ➢Products range ➢Market Strategies ➢Coke's application
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1
Introduction
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Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

frameworks help us understand the full picture
Copyright © 2012 Pearson Canada Inc.
9
The External Environment of Strategy
Macro Environment Political, Economic, Sociocultural, Technological, Environmental, Legal
• The Coca-Cola Company is an Equal Opportunity Employer that values the diversity of its employees, customers, and consumers.
LEARNING OBJECTIVES
1. Explain the importance of the external environment for strategy and company performance…often called the Structure Conduct Performance (SCP) Model. Contrasted with Ch 3 and the Resource Based View of the Firm (RBV). Together these two approaches satisfy what we used to call our SWOT.
About the company
• One of our greatest strengths lies in our ability to conduct business on a global scale, while maintaining a local, community-focused approach. We build our company by building relationships - with the consumer, with our customers and bottlers, and with the communities we serve.

Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Product
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
Thank you
On September 3, 2019, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.

May 8,1886 Pemberton wanted to invent a beverage which can supply nutrition,so he added water,syrup,ice in the wine coka and found it has functions of refreshing, calming and relieve headache , he tasted and found it is delicious.
Sub- Brands
Qoo酷儿 smart醒目 Coke Light健怡可口可乐 Sprite雪碧 Fanta 芬达 Minute Maid美汁源
Thanks
Devinee_
Chinese Translation
This beverage company won the chinese translation brand name which has been recognized as the best one – 可口可乐.It not only keeps the English transliteration, but also more meaningful than the English name. More crucial point is that this name is easy to remember and read. This is the first step of Coca-Cola entered the Chinese market.
Coca-Cola(coke)
CONTENT
1
Origin
2ห้องสมุดไป่ตู้
Chinese Translation Development in China Sub-Brands

Coca-Cola market for Coca-Cola returned to 1927, Coca-Cola has
entered China.Shanghai--the outside the United
economic center of China.
States.
• It sells 30 million drinks a day and employs close to fifty thousand people in China. One secret to the company's phenomenal success adj.显著的 is what it calls the 'Coca-Cola system' - the
Coca-Cola Company
• The Coca-Cola Company is a soft drinks giant that was established in 1886. • Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. • It often tops the list of being the world’s most
recognizable brand.
知名品牌
n.乐观，乐观主义
vi.努力奋斗，力争 vt.使振作，使焕然一新
v. 建立（establish的过去式）
Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest se company website says its 3,300+ beverages are sold in over 200 countries.

2011
• The Coca-Cola Company celebrates 125 years of brand Coca-Cola
Coca-Cola is committed to local markets, paying attention to what people from
different cultures and backgrounds like to drink, and where and how they want to drink
it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
based materials ,plantbottle plastic are completely recyclab.
2vastating earthquake, The Coca-Cola
Company launches the Haiti Hope Project, a public-private initiative that aims to develop a sustainable mango industry in Haiti. • The Coca-Cola Company acquires the entire North American bottlinoperations of Coca-Cola Enterprises.
Part1 brief introduction(includes funny ads and classic