商务英语2

商务英语2题库及答案一、选择题1. When making a business proposal, which of the following is NOT a common step?A. Identifying the target audienceB. Conducting market researchC. Writing a personal diaryD. Preparing a budget答案：C2. What does the acronym SWOT stand for in business analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Systems, Workflows, Objectives, TacticsC. Sales, Web, Operations, TechnologyD. Strategy, Workflow, Organization, Technology答案：A3. In a negotiation, which of the following is NOT a recommended strategy?A. Building rapport with the other partyB. Being fully prepared with facts and figuresC. Making demands without any room for compromiseD. Listening actively to understand the other party's needs答案：C二、填空题4. The process of exchanging goods or services for money is known as _________.答案：transaction5. A _________ is a document that outlines the terms and conditions of a business agreement.答案：contract6. When a company is looking to expand its market, it may engage in _________ activities.答案：marketing三、简答题7. What are the key components of a successful business plan?答案：A successful business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.8. Describe the role of a project manager in a business setting.答案：A project manager is responsible for planning, executing, and closing projects. They define project goals, scope, deliverables, and timelines. They also manage resources, monitor progress, and ensure that the projectmeets its objectives and budget constraints.四、案例分析题9. Case Study: ABC Company is considering entering a new market. They have identified several potential competitorsand are now evaluating the feasibility of their expansion. What steps should they take to assess the market?答案：ABC Company should first conduct a thorough market analysis to understand the demand, competition, and potential risks. They should also perform a SWOT analysis to identify their strengths and weaknesses in relation to the new market. Additionally, they should consider conducting surveys orfocus groups to gauge customer interest and preferences. Finally, they should prepare a detailed business plan that outlines their strategy for entering the new market,including marketing, sales, and operational plans.五、论述题10. Discuss the importance of effective communication in international business and provide examples of how it can impact a company's success.答案：Effective communication is crucial in international business as it helps to bridge cultural and language barriers, ensuring that all parties have a clear understanding of agreements and expectations. For example, a company thatfails to communicate effectively may experience misunderstandings that lead to contract disputes or a loss oftrust with partners. On the other hand, a company that excels in communication can build strong relationships, negotiate favorable deals, and expand its global presence. Examples include using professional translators for important documents, training employees in cross-cultural communication, and adopting technology that facilitates real-time, multi-language communication.。

Unit 21.The manufacturer, therefore, has to find the balance between designing a separate car foreach market – which would be exorbitantly costly – and designing one car for all markets.因此，制造商就必须在为每个市场设计一辆不同的车（这当然需要高昂的费用）和为所有市场设计同一款车之间寻求平衡。

2.Such opportunities are not normally available to a company that operates only in onecountry or is only just entering a new country.只在一个国家经营或只进入一个新的国家的公司通常得不到这样的机会。

3.The advent of the Internet and Intranets has the potential to accelerate the process ofmining all markets for relevant information and for features that can be included in new products.互联网和局域网的来临有可能加快发掘所有的市场找到相关信息和能被用到新产品中的特征的过程。

4.The laboratories co-ordinates their efforts by looking at the possibilities of melding productideas arising from different countries.这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。

5.The product itself may have been developed with reference to observations of present andpotential customers rather than conventional market research.产品本身的开发也许参考了对现有或潜在客户的观察，而不是常规的市场研究。

Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。

2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。

3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。

4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。

5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。

1. Globalization is the actual movement or potential to move across borders of nations in areas of trade, investment, technology, finance and labor.全球化在贸易、投资、科技、金融和劳务这些领域是一个潜在正在发生的跨越国界的趋势。

2. Globalization has resulted in increasing financial flows and trade between countries, as each country tries to establish itself into the global economy.因为每一个国家都尝试纳入到全球化经济体系中去，全球化导致了各个国家资金流动，贸易的不断增加。

3. The WTO is the main multilateral trading agreement, which provides a forum for countries to promote free trade and resolve trade disputes.世界贸易组织是一个主要的多边贸易协定，它为各国提供了一个讨论的场所旨在促进自由贸易，解决贸易争端的论坛。

4. OPEC used its control to artificially raise the oil prices in its member countries in 1973.在1973年，石油输出国组织人为的通过成员国抬高了油价。

5. The country’s economy has emerged from rece ssion for the reason that the government adopted some flexible policies.因为政府采取了一些灵活得政策，所以这个国家从经济萧条中走出来了。

信息文本一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

题目1标记题目题干—But why is it so much higher in this market?选择一项：A. I don’t think I can follow the course.B. Sometimes things don’t go as expected.C. There are many rich people in this area.反馈你的回答正确解析：本题考核“解释原因”的交际用语。

第一说话人询问市场价格高的原因，第二说话人应该针对why给出具体的原因，即“这个区域是富人区”，所以答案是C。

题目2标记题目题干—Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.反馈你的回答正确解析：本题考核“询问观点”和“表示信心”的交际用语。

第一说话人问对方对中国计算机市场的直观看法时，第二说话人表示自己对市场的信心，所以答案是C。

题目3标记题目题干—I wonder if you are able to offer market exclusivity for all of China?选择一项：A. I’d love to go to the supermarket with you if I have the time.B. I’m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.反馈你的回答不正确解析：本题考核“表达感谢”的交际用语。

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语2形考2商务英语2 形考21、As it is known that the aim of every business is to make profit as possible.答案：as much2、—But why is it so much higher in this market?答案：There are many rich people in this area.3、—I wonder if you are able to offer market exclusivity for all of China?答案：Thank you for your interest in representing our product.4、—It seems that the sales volume has not reached our objective.答案：It’s true. I’m sorry about that.5、—ok, what are your initial thoughts on our computers in China? Is there a market?答案：I am very optimistic about the market opportunities in China.6、Sometimes it over half the total time spent on a research problem.答案：takes up7、This is one of the main ways a business learns what customers want.答案：that8、We are full of confidence the Chinese market.答案：in9、—We are now looking for agents to cover southern China.答案：I’m very familiar with the market there.10、When data , it has to be analyzed to decide what it allmeans.答案：has been collected二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。

商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。

金融市场概览彼得是一家企业的工业工程师，月收入3000美元。

他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。

我们对货币相当熟悉，因为人们几乎天天接触货币。

人们取得货币收入，用货币购买商品、支付劳务。

现在大部分的货币都是纸制货币或金属货币。

但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。

如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。

有两种基本的货币活动：货币收支和货币借贷。

货币收支，通常称为货币流通，是指货币的取得和使用。

由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。

于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。

利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。

货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。

因此，金融市场就是融资场所。

货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。

国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。

比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。

由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。

最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。

让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。

该危机由索罗斯量子基金的袭击直接所致。

由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。