当代商务英语听说教程4 第二单元听力答案

Unit 1 Shopping and Banking OlinePart I Getting readyB. Keys:1: drop 2: shopping 3: mouse 4: feet 5: retailing 6: street 7: get 8: down 9: third-party 10: online 11:30% 12: malls 13: Britain 14: gift-buying 15:50% 16: net 17: peroidC. Keys:1 : the site2 : merchant, addresses/phone numbers/call up3 : strict safety measuresPart II Net shopping under fireA. Keys:1 : delivery, delivery2 : delivery charges3 : personal information, 87%4 : returning goods, 47%5 : order, 35%, dispatch, 87%6 : money back, twoB. Keys:1 : convenience2 : choice3 : obstacles4 : complete trust5 : build consummers' trust6 : mature7 : payment8 : servicePart III Banking at homeA. Keys:1 : limited opening hours2 : Online banking services3 : getting current information on products4 : e-mailing questions to the bank5 : competing for customers6 : having no computers at homeB. Keys:1 : It is banking through the Internet.2 : 'Online banking' offers convenience which appeals to the kind of customer banks want to keep.3 : Banks most want to keep people who are young, well-educated, and have good incomes.Part IV More about the topic: Secret of Good Customer ServiceB. Keys:English Good Customer Service(Harrods)1 : in a pleasant environment2 : Second to none3 : different customers, take a look at everything, alternatives, come to sales assistants4 : first contact with the customerAmerican Good Customer Service(Saks)1 : human side, family, occasions in life, a partnership2 : repeat business, salesPart V Do you know…?Keys:1 : c2 : a、b、c3 : a、b、c4 : c5 : c6 : bTape scriptPart I Getting readyC.Consumers who want to shop online are suggested to bear the following things in mind:Evaluate the site. Always buy goods from well-known and trustworthy companies. Deal with companies which offer customer service, a complaints procedure and have a refund policy.Talk to merchant. E-mail and wait for reponses. Take down the addresses and phone numbers of those companies and make sure they are real by calling them up before buying any products and services.Ensure secure connection. Since buyers must submit personal information like number and expiry date of the card there are fears over security. Deal with sites that apply strict safety measures that require shoppers to give specific data known only to card holders before making the transaction.Be extra careful at a cybercafe or other public connection.Part II Net shopping under fireThere is an urgent need for e-commerce rules to boost confidence in buying online. Consumers International, a federation of 245 consumer organizations —including the UK's Consumers Association —said its survey showed that there were still obatacles to shopping online with complete trust.The study, funded by the European Union, involved buying more than 150 items from 17 countries. Each consumer organization taking part tried to find one site in its own country and one abroad to buy a selection of items. These included a dictionary, a doll, jeans, a hairdryer, computer software and hardware, chocolates and champagne.The key findings were:Eight of the items ordered took more than a month to reach their destination and at least 11 (eight percent) never arrived.Many sites did not give clear information about delivery charges.Only 13% of the sites promised that they would not sell customers' personal information on to a third party.Only 53% of the companies had a policy on returning goods.Only 65% of the sites provided confirmation of the order and only 13% told customers when their goods had been dispatched.In two cases,customers are still waiting for their money back more than four months after returning their goods.Louis Sylvan, vice-president of Consumers International, said, "This study shows that, although buying items over the Internet can benefit the consumer by offering convenience and choice, there are still many obstacles that need to be overcome before consumers can shop in cyberspace with complete trust."Chris Philips, Marketing Manager at a London based e-commerce security company commented, "This study confirms the difficulties of establishing consumers' trust in the Internet as a shopping experience. With statistics like these and Visa claiming 47% of disputes and fraud cases were Internet-related, it is little wonder that Internet commerce is not producing the profits predicted two or three years ago. Trust takes time to build, and the Internet will not mature as a retail channel until trusted brands, like the banks for example, start to offer ways of supporting trust relationships with guarantees payment and service."In September, the Organization for Economic Cooperation and Development will hold a meeting to discuss a set of international guidelines for electronic commerce.Part III Banking at homeMany people dislike walking to the bank, standing in long lines, and running out of checks. They are dissatisfied with their bank's limited hours, too. They want to do some banking at night, and on weekends. For such people, their problems may soon be over. Before long, they may be able to do their banking from the comfort of their own home, any hour of the day, any day of the week. Many banks are preparing "online branches," or Internet offices, which means that people will be able to take care of much of their banking business through their home computers. This process is called interactive banking. At these online branches, customers will be able to view all their accounts, move money between their accounts, apply for a loan, and get current information on products such as credit cards. Customers will also be able to pay their bills electronically, and even e-mail questions to the bank.Banks are creating online services for several reasons. One reason is that banks must compete for customers, who will switch to another bank if they are dissatisfied with the service they receive. The convenience of online banking appeals to the kind of customer banks most want to keep —people who are young, well-educated, and have good incomes. Banks also want to take advantage of modern technology as they move into the twenty-first century.Online banking may not be appropriate for everyone. For instance, many people do not have computers at home. Other people prefer to go to the bank and handle their accounts the traditional way. Even though online banking may never completely replace a walk-in bank, it is a service that many customers are going to want to use.Part IV More about the topic: Secret of Good Customer ServiceIn Britain they ask you, "Are you being served?" Whilst in America they tell you to "Have a nice day." But what is the secret of good customer service? From Harrods in London and Saks New York, we're going to find out the dos and don'ts of selling protocol.The reason that Harrods has been so successful over a hundred and fifty years is two fold. First of all they've offered their customers the products they want to buy in a pleasant environment. But secondly and more importantly, the level of customer service that they've given their customers, before sale, during sale and after sale, has been second to none. I think it's fair to say that if you compare the British with our cousins elsewhere in the world that we are actually quite a reserved lot. To a certain extent there are a lot of shrinking violets in this country who would rather just do their own thing. They'd rather wander around and browse and if they do need any help eventually, ask for it. So I think the way that we approach our own U.K. based customers is actually slightly different to the way we know we need to approach. For example, an American customer, or indeed a Japanese customer, or a Middle Eastern customer, who all have different ways of doing things. Well in serving different, I guess, nationalities, you do take very different approaches. With Europeans, for example, you do kind of let them take a look at everything. See what's being on offer and then ask them if they need any help. I think they'd probably much more prefer to come to you, rather than you so much to go to them. The American customer very much expects you to go to them, approach them, show them alternatives. Well I think maybe the more European or British customer can be almost turned off by that if someone is seen to be too aggressive, maybe too anxious to make a sale.It's most important that the first contact, the first initial meeting with the customer is a good and successful one because on that basis, the customer will make up their mind what they want to do next.I quite like the English sales assistants because they definitely have better thing to do than talk to you, which I like. It's very terrifying when you go to America. "Can I help you?" they're like licking you. You're just like, "No, I'm fine. I just want to look." That puts me off. I love the English sales assistant.So where have you experienced the very best in customer service?Umm, probably America. In terms of best as in, they give you so much attention it's almost embarrassing. They treat you, you know, the "have a nice day" thing. They' want to help you. They want you to buy, 'cause they often work on a commission basis. That's if you like best. But I prefer the ... like, being ignored.Tamara:I think England's still way behind in terms of, like America for example. I can call in Americafrom London and they'll track the item down. It's not like, "Sorry madam we don't have that in your size." I just got the Gucci boots, which mine had actually broken. And in England they said, "Sorry" you know, that's it. So this woman in Los Angeles tracked them down and, in fact got them for me. That's because they work on commission. And the sooner we learn that, the better the service will get.So what do the Americans have to say? They may speak with a different accent. But is the sales pitch a foreign language to the rest of the world?I think part of the reason Americans are known as experts is that we tend to focus a lot more in the human side of selling, not the mechanical side, which is the register and knowing about the product. We really want to know about your lifestyle. We want to know about your family. We want to know about your income. We want to know about your occasions in your life. And that's very different outside of the United States. Our consumer actually is comfortable with forming a partnership with a sales associate and giving up that information, very personal information, very personal information. I think that best part about Saks sales associate training that we actually develop customers, five different types of customers and we videotape them and put them up in front of every new sales associate and say, "This is our customers." They're very different. Each one of them is a top customer at Saks but they shop in a very different way. A lot of stores in this industry really measure selling effectiveness by sales and quite frankly that's not what Saks is about. I think the way you measure good quality staff is by repeat business. Obviously if you have someone on your selling floor that has a clientele, that is the measure of a good sales associate. Part V Do you know…?"Everybody loves a bargain, "this is a common American saying. A bargain is something you buy for less than its true vale. It is something you might not buy if it costs more.One person's useless ugly object can be another person's bargain. So many Americans put it outside with a "for sale" sign on it and they have a yard sale.Just about anything can be sold at a yard sale: clothing, cooking equipment, old toys, tools, books and chairs, even objects you think are extremely ugly or useless. You may have an electric light shaped like a fish. You may greatly dislike its looks, but it may be beautiful to someone else. Usually the seller puts a price on each object. But the price can almost always be negotiated. The price of a table, for example, might be marked $10. But the seller may accept 8. If the table has not been sold by the end of the day, the seller probably will take much less.Some people go to yard sales because it is part of their job. They earn their livings by buying old things at low prices then selling them at higher prices. Many others, however, go to yard sales just to have fun. They say it is like going on a treasure hunt. Sometimes they really do find the treasure.Ned Jaudere did. The Boston Globe newspaper says Mr. Jaudere has been collecting native American Indian objects since he was a young man. Last year, he stopped at a yard sale in the northeastern city of Worcester, Massachusertts. He paid $125 for what everyone thought was an old wooden club. Mr. Jaudere thought it was something else. Two days later, he confirmed that the club had been used by the Wampanoag Indian leader known as King Philip. King Philip used it during his war with the white settlers at eastern Massachusetts in 1675. The historic weapon had been stolen from a museum in 1970 and had been missing ever since. Mr. Jardere learnt the war club was valued at about $150 000 but he did not sell it or keep it. Mr. Jaudere returned the club to the museum near Boston Massachusetts from which it was stolen.Questions:1. Which of the following is a common American saying?2. What can be sold at a yard sale?3. Why do people go to a yard sale?4. When was the old wooden club stolen?5. What was the real value of the club?6. Why was the club at a great value?Unit 2 Hotel or B&BPart I Getting readyB. Keys:1 : 35%, 60%2 : 45%, 20%3 : 60%, 80%4 : 30%, 15%5 : 50%, 70%6 : 30%, 20%C. Keys:(1)1 : ￡30/single; ￡60/double, children under 12 2 : ￡29/full board3 : ￡28/double+bath, excluded(2) 1 : hot food, fried egg 2 : coffee, tea, jam, cooked 3 : dinner, bed and breakfast 4 : the room plus all meals 5 : Value Added TaxPart II A touch of homeOutline I : bed and breakfast, 15 000, advantages over big hotels II : meeting different people III : features, 1883, guests IV : B&Bs not suitable for some peoplePart III Renting a carA. Keys: 1 : three 2 : Mon. July 10th 3 : station wagon 4 : $79.95 5 : $59.95 6 : 4 p.m. 7 : 10 a.m.8 : ' free 9 : 12 cents 10 : $10 11 : 8% 12 : '$100B. Keys: a compact car/a station wagon/ automatic transmission/ current models/ pick up/return the car/special weekend rate/regular rate/ unlimited mileage/ insurance/ sales tax/ a full tank of gas/ deposit/ lowest rates.Part IV More about the topic: What Type of Room Do You Want?A. Keys: 1: 5 2: 2 3: 6 4: 4 5: 3 6: 1B. Keys: 1 : ￡40, all grades 2 : ￡55, Sales 3 : ￡150, Managerial, entertaining private guest, the lake 4: ￡220, privacy, country-side, kitchenPart V Do you know…?A. Keys: (France)Italy, (2)3, (3)2, (4)8 (Loudon,UK)Paris,France, (8)4B. Keys: 1 : F 2 : T 3 : F 4 : F 5 : TTape scriptPart I Getting readyB.A: Good morning. I'd like some information about tourist figures, please. First, about accommodation. What proportion of tourists stay in hotels? B: Well, in an average year 60% of tourists stay in hotels, but this year 35% are staying in hotels. A: What proportion of tourists stay in holiday camps? B: Well, in an average year 20% of tourists stay in holiday camps, but this year 45% are staying in holiday camps. A: Now, about places visited. What proportion of tourists visit Europe? B: Well, in an average year 80% of tourists visit Europe, but this year 60% are visiting Europe. A: And what proportion of tourists visit the U.S.A.? B: Well, in an average year 15% of tourists visit the U.S.A., but this year 30% are visiting the U.S.A.. A: Now, about methods of transport. What proportion of tourists go byplane? B: Well,in an average year about 70% of tourists go by plane, but this year about 50% are going by plane. A: What proportion of tourists take their own car? B: Well, in an average year about 20% of tourists take their own car, but this year about 30% are taking their own car. A: Thank you very much for your help.C.C:… so here's a brochure with the hotels in Midford. It gives you all the rates …T:I'm sorry, my English isn't so good. Can you explain this to me?C:Yes, of course. First of all we have the Castle Inn …here …it's the cheapest. It will cost you only ￡12 for a single room and ￡15 for a double. The price includes continental breakfast. If you want a full English breakfast you'll have to pay extra …T:What is this "English breakfast"?C:Oh, you know, hot food: fried egg, fried bacon, porridge … w hereas the continental breakfast is coffee, tea, rolls, jam and honey — nothing cooked, you see.T:I think I would prefer the continental breakfast.C:Well, yes, that's included. And then we have the Dalton Hotel, more expensive, but very nice, a bathroom attached to every room. The Dalton charges ￡30 for a single room and ￡60 for a double. But there is no charge for children under 12 who stay in the same room as their parents.T:I won't have my children with me. But maybe my husband will come a little later …C:Well, the Park Hotel is very reasonably priced. ￡16 per person. Every room has a bath. There's a special rate of ￡25 which includes dinner, bed and breakfast —what we call half board. Or you can have full board, that's the room plus all meals for ￡29 per person per night.T:We would only want breakfast.C:I see. Mm …you could try the fourth hotel here, the Phoenix. It will cost you ￡28 for a double room with bath. Breakfast is ￡5 per person.T:Yes. But what about the extra money, what do you call it in English, the service...C:All these rates include a service charge of 10%. They also include VAT - that's Value Added Tax.T:If we come later in the year will it be cheaper?C:Yes. These are the rates for June to September. You would pay less at other times of the year.T:I'll talk about it with my husband. Thank you for explaining everything to me.C:You're very welcome.Part II A touch of homeBev Rose is a very good hostess. She tells the guests in her home there are sodas in the refrigerator, snacks in the kitchen, and videos next to the TV.But Rose's guests aren't out-of-town family or friends. Her guests are from all over the world. Rose's house is like a small hotel. It is called a bed and breakfast or B&B for short. The name of Rose's B&B is Suits Us.Rose and her husband have joined a growing number of people who are operating B&Bs in their homes. B&Bs offer the charm, comfort, and hospitality that is often missing in big hotels. That's why there are many people who would rather stay at a B&B than a hotel when they travel.There are about 15 000 B&Bs across the U.S. Each year they welcome millions of visitors. And the number is increasing. "I think guests are looking for the personal touch," said Pat Hardy,the director of the American Bed and Breakfast Association. "In a B&B, you don't have a room number. The owner knows who you are and helps you enjoy your trip," Hardy said. Travelers often want more than just a place to sleep. They like B&Bs because the owner takes a personal interest in them.Rose said one of the best things about owning a B&B is meeting all the different people. She loves watching the guests meet each other for the first time at breakfast. "It's really fun to stand in the kitchen and talk with my guests. Even though most of them have just met for the first time, the conversations at the breakfast table are really interesting and lively."Many B&Bs are older homes with interesting histories. Suits Us was built in 1883. The rooms are filled with antiques and 19th-century decorations. The Roses rent three of the upstairs bedrooms to guests. Every room at Suits Us has its own personality. The Roses have named several of the rooms for previous guests. For example, one of the rooms is named the Woodrow Wilson Room because the former U.S. President stayed there. Another room is called the Annie Oakley Room because the famous cowgirl was once a guest there.Bed and breakfasts aren't for everyone. Some people aren't comfortable staying in someone else's home. And other people don't care for the personal interaction. But for a quiet, romantic place to stay, many people are checking into bed and breakfasts instead of hotels. Once people have stayed in a B&B, they often find it hard to go back to hotels.Part III Renting a carA:Good afternoon. U-Drive-It rentals. May I help you?C:Hi, yeah. I'm interested in, uh, renting a car for the weekend, and I'm wondering if you have a special weekend rate?A:Yes, we do. [Mm-hmm.] Uh … what sort of car were you i nterested in?C:Well, we're a family of three and we have camping equipment. Now, I'm used to driving a small car, but I might need something a little larger because of the family and, uh … all the equipment that we have. A:Well, um … I could suggest a compact car for/to you. [Mm-hmm.] Some of our compacts have … have large trunks, [OK.] or, uh … Oh, better yet, why not a small station wagon? [Oh, good.] Um … all our cars are current models and, uh, have automatic transmission.C:Oh, well, I'm used to driving a standard, but I guess there's no problem with automatic transmission.A:No, no. If you can drive a standard you can drive an automatic. [Mh-hmm.] Uh, now, listen, when were you … uh … interested in … in renting this?C:Uh, well, we'll be leaving on a Friday, that's the … let's see, that's Friday, July 7th, and then returning on the Monday. That would be the tenth.A:Mm-hmm. Well, let's see … uh … we have … uh … Oh! We have a Pinto station wagon for those dates. [Mm-hmm. Good.] Um … yeah, I think … I think that's your best bet.C:OK. Uh … well, then when would we have to pick up the car and when would we have to return the car to get that special weekend rate?A:Well, for the weekend rate you have to pick up the car after four o'clock on Friday afternoon [Uh-huh.] and then return it by ten o'clock on Monday morning.C:After four on Friday and returning by ten o'clock on Monday morning. [Mm-hmm.] OK. What … uh … uh, what would be the price for that?A:OK, now, our … our regular rate is seventy-nine ninety-five. [Ooh!] but the special weekend rate w… you can get that for fifty-nine ninety-five. [Oh, Great.] Um … now the first threehundred miles are free, [Mm-hmm…] after that it's twelve cents per mile.C:Oh, so it's twelve cents a mile extra after the first three hundred miles?A:That's right.C:OK. Uh … do you have any … um … rentals with unlimited mileage?A:Well, we do, but you can't get that special weekend rate.C:Uh-huh. OK. Well, then does the fifty-nine ninety-five - that was the rate, right? [Mm-hmm.] —does that include insurance?A:No … um … the insurance is ten dollars more, but I really recommend it.C:Yeah.A:OK, now there's a … there's a sales tax of eight percent, [Mm-hmm…] and … um … you have to return the car with a full tank of gas. [Uh-huh.] Also, we require a deposit of a hundred dollars.C:Oh boy. It sure adds up!A:Well, our rates are still the lowest in town.C:Uh-huh. OK. Well, I tell you what. I'd like to think about it, if that's right, and then I'll call you back…uh…A:Sure, that's fine. Uh, listen, when you … when you do call back, ask for Doug. That's me.C:OK. Well, thanks a lot. Doug. Goodbye.A:Take care.Part IV More about the topic: What Type of Room Do You Want?S: If the terms are favorable, we could come to an arrangement for regular accommodation. Now, I wanted to discuss the types of room with you, and rates for their use.M:Certainly. The rates I’ll quote to you first of all are what we call "rack rates" , that is the normal rates quoted to the public. But obviously we would discuss a discount rate for you. Now, as regards the rooms, they are all of a very high standard. All our rooms have central heating. Most of them are with bathroom, and they all have a washbasin and a toilet.S:That sounds fine. Can you tell me about your single rooms?M:Yes. Our single rooms are very comfortable, and the rates are very reasonable. I think you'd find them suitable for visiting staff of all grades. The rack rate is ￡40 a night.S: ￡40 a night …M:Yes. Or for real economy, let's suppose you have a sales conference. You could double up your sales staff and put them into twin rooms. That would work out very cheaply. The normal rate is ￡55 per twin or double room per night.S: Well, we might consider that possibility. But we also have some quite important visitors sometimes. Have you any really special accommodation we can offer them?M: Well, suppose you have visiting managerial staff. For something more luxurious, we can offer our Delphos Suite. It's delightful, and convenient for entertaining private guests. It has its own private terrace where guests can sit outside and enjoy the view over the lake …S: That sou nds most attractive …M: The normal rate is ￡150 per night …S: ￡150.M: … but for total luxury, the finest accommodation of any hotel in this area, I can recommend our Bella Vista Penthouse. From the balcony, there's a magnificent view over the whole countryside.S: Oh, lovely.M: It has a bedroom connecting to a large sitting room, with a separate study, a bathroom, and a fully-fitted kitchen. It combines total luxury with total privacy. For example, if your Company Director and his wife wanted to stay for a few days it would be ideal.S: And the rate?M: The normal rate would be ￡220 a night.Part V Do you know…?Five U.S. hotels were voted among the world's top ten, with the Halekulani in Honolulu ranking first, a survey of Gourmet magazine readers released last Friday said.Coming in second was the Oriental, in Bangkok, Thailand, followed by Villa d'Este, Cernobbio, Italy; The Regent Hong Kong, and Hotel Ritz, Paris.The Greenbriar, in White Sulphur Springs, West Virginia ranked No. 8. The 10th-ranked hotel was the Four Seasons Resort Nevis, in Charlestown, Nevis, West Indies.More than 150 hotels, resorts and inns in 27 countries and regions were ranked in general and specific categories that rated such things as dining, bars, pools, workout centers and romantic atmosphere. This is the third year that Gourmet, which has more than 5 million readers, has conducted the survey.Another U.S. hotel, the Mansion on Turtle Creek in Dallas, topped the list for restaurant dining, beating out the Connaught in London, Italy's Villa d'Este and Bangkok's the Oriental. The Four Seasons in Philadelphia was No. 5.In the specific category of best business hotels, the Regent Hong Kong ranked first as it has for the past three years. In other categories, Paris' Hotel Ritz with its Roman thermal baths was voted to have the best pools and The Green- briar in West Virginia was found to have the best workout center, golf and tennis.Unit 3 “Planting” MoneyPart I Getting readyC. Keys:1 : Sincere; Y 2 : Doubtful; N 3 : Sarcastic; N 4 : Doubtful; N 5 : Sincere; Y 6 : Skeptical; N 7 : Surprised; Y 8 : Sincere; Y 9 : Emphatic; Y 10 : Sarcastic; NPart II National teach children to save dayA. Keys: 1 : Thursday, April 17 2 : teaching children how to save money 3 : 2 500 4 : 5 000 presentationsB. Keys:1: 4; 2: 3; 3: 2; 4: 1Part III Credit cardsKeys: 1 : importance 2 : later 3 : The potential disadvantages 4 : lots of purchases 5 : interest 6 : The benefits 7 : emergencies 8 : travelPart IV More about the topic: Gulf Between the Rich and PoorA. Keys: 1 : 3 2 : 1 3 : 2 4 : so much of their income 5 : ever larger houses and cars 6 : social programs or infrastructure repairs 7 : happier 8 : fewer disputes of work 9 : lower levels of stress hormones 10 : less often 11 : at an older ageB. Keys: 1 : vice president 2 : Myths of Rich and Poor 3 : positive side 4 : increased prosperity 5 : better off 6 : 30 years ago 7 : hundreds of gadgets 8 : easier 9 : more pleasurable 10 : cellular and cordless phones 11 : computers 12 : answering machines 13 : microwave ovens 14 : 3/4 15 : washing machines 16 : half 17 : clothes dryers 18 : 97% 19 : color televisions 20 : 3/4 21 : VCRs 22 : 2/3 23 : microwaves and air conditioners 24 : 3/4 25 : automobile 26 : 40% 27: home 28 :。

第四册听力题答案第二单元Key to Unit 2 AdvertisingPart I Warming UpTask 2 Lead-in Questions(open)Part II Listening InTask 1 Short Conversations1. C2. A3. D4. C5. B6. C7. A8. BTask 2 Long ConversationsConversation OneI.1. greater than demand2. we think it is the bestadvertisements say so3. newspapers4. posters5. radio programs6. paying for songs about his product in commercial radio programs7. employing attractive salesgirls to distribute8. putting advertisements on TV programs samples II.1. D2. A3. C4. BConversation TwoI.1. c2. e3. b4. d5. aII.1. C2. A3. B4. DTask 3 Passages Passage OneI.1. D2. A3. B4. C5. DII.1. advertise2. stick their necks out3. social status4. deceptive practices5. effectivePassage TwoI.1. C2. B3. B4. C5. DII.1. It’s just amazing how many of our ideas come from advertisements on TV, advertisement inmagazines, and on the radio.2. Markets have to be created, but I think that there has to be a little bit of a compromise injust how much pressure is put on the public.3. Karen feels most excited when she has an idea that can be used and she thinks it willconvince people to buy a certain product.Passage Three1. existed2. seek3. contained4. gradually5. source6. phenomenon7. capturing the attention 8. viewer9. famous people and well-known works of art have all been used to communicate the message about a particular product.10. Famous athletes and movie stars provide endorsements for any number of products ranging from sports shoes to telephone companies.11. McDonald’s, for example, is perhaps the first company in the world to have designed a restaurant and a marketing campaign aimed at children.Part III Further ListeningTask 1 News1. F2. T3. F4. TTask 2SpeechI.1. (1) exposed (2) advertising (3) quit2. (1) 95 percent (2) industry (3) market (4) especially3. (1) converted (2) advertise (3) itemsII.1. The World Health Organization says recent studies prove the more young people areexposed to tobacco advertising, the more likely they are to start smoking and the less likely they are to quit.2. The tobacco company spends tens of billions of dollars to market its products.3. Dr. Bettcher says the tobacco industry markets its product in movies, on the Internet, infashion magazines, music concerts and sports events to get young people hooked onto their product.Part IV Speaking OutTask 1 Listen, Fill and Act1. influence2. charged3. crime4. violence5. keeping6. they don't need and can't afford7. encourages 8. own 20 or more pairs of shoes9. more than one vehicle 10. Advertising makes us too materialistic.Part V Fun Time1. blink2. Wondering3. sadness4. happiness5. confused6. admit7. Unfortunately 8. never againTapescriptPart II Listening InTask 1 Short Conversations1.M: Are these TV sets the newest models?W: Sure. They represent the latest technology. Actually, we sell nothing but the best.Q: What does the man mean?2.M: Have you had a busy day at the office?W: Yes, sorry I’m late. I worked overtime today because my boss asked me to prepare a more detailed advertising proposal and then pitched it to the higher-ups tomorrow morning.Q: Why was the man late home?3.M: Your red skirt is q uite beautiful, isn’t it?W: Yes. I bought it at a sale for half price because I saw it in the advertising magazines. It only cost me＄18.Q: How much should the skirt have cost?4.M: When does the ad campaign start?W: Don’t worry. It doesn't start until 10:00. We've still got 20 minutes.Q: What's the time now?5.W: Did you remember to bring the trade advertising magazine you promised me yesterday?M: Sorry, it completely slipped my mind. I'll bring it tomorrow.Q: Why did the man apologize to the woman?6.M: The typewriter you bought yesterday is good.W: Good? It is the best I've ever seen and it’s also one of the promotional items this month. Q: What does the woman mean?7.W: Mary earned a lot of money over the summer as a consultant for that ad agency.M: I don’t doubt it. What surprises me is that she is still working there, now that classes have started again.Q: What does the man say about Marry?8.M: Have you finished with your full-page ads for two large trade companies?W: Finally, I’ve done n othing else this whole week but type it.Q: What does the woman say about her task?Task 2 Long ConversationsConversation OneM: Advertising has become a very specialized activity in modern times. In the businessworld of today, supply is usually greater than demand.W: Yes. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand.M: And manufacturers always have to remind the consumer of the name and the qualities of their product.W: So they do this by advertising. The manufacturers advertise their products in the newspapers and on posters.M: Certainly, they sometimes pay for songs about their products in commercial radio programs and employ attractive salesgirls to distribute samples.W: And most important of all, in countries that have television they have advertisements put into programs that will accept them.M: That’s the reason why manufacturers often spend large sums of money on advertisements.W: That’s it. We b uy a particular product because we think that it is the best. We usually think so because of the advertisements that say so.M: So, some people never pause to ask themselves if the advertisements are telling the truth.W: That’s true.Q1: What should manufacturers be ready to do when competition is so great today?Q2: Which one of the following statements is not true?Q3: Which of the following is not the way the manufacturersput advertisements?Q4: Why do people buy a particular product according to the passage?Conversation TwoM: Well, Susan, I guess that’s for today’s discussion on advertising as an important aspect of marketing.W: Then, Mr. Smith. What will we learn next week?M: Next week, I’d like to move away from marketing and into distribution, that is, the chain of movement of goods from their sources, often factories to their final destinations-us, the consumers.W: Oh, that’s very important.M: Yes. And you’ll need to read Chapter 5 in your text. Make sure you read it carefully. W: It’s a hard job. I guess I'll be busy this week.M: We may have a short quiz on it at the beginning of our next class.W: Then I will review it after class.M: Good. As you are reading Chapter 5, pay careful attention to the differences and similarities between wholesalers and retailers. They are the most important middlemen in the chain of distribution of goods and services, and it’s crucial for you to understand the roles they play in getting goods from factories to consumers.W: Yeah!M: Oh, and one last thing. Give me your homework and I’ll take a look at it this week and get it back to you at our next class.W: Here you are!Q1: Who was the man?Q2: What was the topic of today’s discussion?Q3: According to the speaker, what is distribution?Q4: What might happen at the beginning of the next class?Task 3 PassagesPassage OneAdvertising is the most visible activity of business. What a company may have been doing privately for many years suddenly becomes public the moment it starts to advertise. By publicly inviting people to try their products, companies invite public criticism and attack if their products do not live up to the promised benefits. Defenders of advertising say it is therefore safer to buy advertised than unadvertised products. By putting their names behind the goods, the makers of advertised articles stick their necks out and will try harder to fulfill their promises.Because advertising is so public, it is widely criticized, not only for the role it plays in selling products but also for the way it influences our society. As a selling tool, advertising is attacked for its excesses. Some critics charge that, as its worst, advertising is downright untruthful and, at best, it presents only positive information about products. Others charge that advertising manipulates people psychologically to buy things they can’t afford by promising improved social status or other unrealistic expectations. Still others attack advertising for being offensive or in bad taste. Many argue that there is just too much advertising and that this overwhelming quantity is one reason it has such an impact on our society. According to the advertising critics, we are awash in a sea of commercials that make life less pleasant than it might otherwise be.Perhaps the greatest attack on advertising has been and continues to be against the deceptive practices of some advertisers. Critics define deceptiveness not only as false andmisleading statements but also as any false impression conveyed, whether intentional or unintentional. Advertising must have the confidence of consumers if it is to be effective. Continued deception is self-defeating because, in time, it causes consumers to turn against a product.Q1: What should a company be ready to do when it starts advertising its products?Q2: Why do supporters of advertising say it is safer to buy advertised products?Q3：How are people psychologically misguided by advertising?Q4: How may people feel living in a sea of commercials?Q5: How is the deceptiveness of advertising defined by critics?Passage TwoIt’s just amazing how many of our ideas come from advertisements on TV, advertisement in magazines, and on the radio. It’s a little bit frightening too, because our ideas about how we are supposed to live and that kind of clothing that we are supposed to wear and the way that we are supposed to look, and these things, come from advertising. Television commercials tell us that if we don't use the right soap, shampoo, toothpaste and then hair spray, our friends won't go out with us, and unfortunately, a lot of people begin to believe this, and of course it’s not true. Markets have to be created, but I think that there has to be a little bit of a compromise in just how much pressure is put on the public. I have a friend, Karen, who recently graduated from college with a degree in television work. Karen is very excited about her work. It’s very interesting. She feels most excited when she has an idea that can be used and she thinks it will convince people to buy a certain product. And Karen seemsto have very little idea about responsibility as to the quality of the product that she is trying to sell. I wonder if this is typical. Maybe it isn’t really, but if it is, it’s a little bit disturbing.Q1: Which of the following is not mentioned as a form of advertising?Q2: What are people’s attitudes toward television commercials?Q3：What does Karen do after graduating from college?Q4: How does Karen feel about her work?Q5: What conclusion can you draw from the passage?Passage ThreeAdvertising has existed in various forms for many, many years. In previous centuries in England, for example, companies would seek to become the supplier of the king or the queen. In so doing, they could obtain a special mark or seal that gave their product added prestige and visibility. In North America, at the opposite end of the social scale, men would often travel with circuses to promote various healing substances such as cough medicines. Newspapers in the nineteenth century contained all sorts of ads. In fact, advertising gradually became important source of income for newspapers. A similar phenomenon occurred with radio and then later, with television.Over the years, advertisers have used many different ways of capturing the attention of the reader, the listener or the viewer. Clever musical tunes, humorous slogans, shocking images, famous people and well-known works of art have all been used to communicate the message about a particular product. Beautiful, energetic young people are used to sell everything from beer to toothpaste. Famous athletes and movie stars provide endorsements for any number of products ranging fromsports shoes to telephone companies. Funny, cartoon-like characters are used to attract the attention of children so they will ask their parents to buy a particular food, toy or game. McDonald’s, for example, is perha ps the first company in the world to have designed a restaurant and a marketing campaign aimed at children .Part III Further ListeningTask 1 NewsIf you were to picture the sort of person who might take the lead in gathering radiation data from the Fukushima nuclear accident, Marcelino Alvarez probably wouldn’t come to mind. “My background is actually not in physics or nuclear physics or science or radiation data,” he says. “It’s actually in advertising, so, building websites and doing product development.”But Alvarez also follows what’s happening in the world. During the early days of the Fukushima crisis, he watched the news coverage nonstop. And he was surprised that even the experts were having a hard time finding accurate up-to-date information. So I said, “There’s got to be a better way.” And I drew a really crude sketch and I sent it to our creative director, and I said, “What do you think abo ut this? What if we made a site that just invited people to contribute their own data?” And so we designed it and, two days after that, basically launched the first version of the site.Task 2SpeechThe World Health Organization says recent studies prove the more young people are exposed to tobacco advertising, the more likely they are to start smoking and the less likely they are to quit. Despite this, WHO officials say only five percent of the world’s population is covered by comprehensive bans ontobacco advertising, promotion and sponsorship.The Director of WHO’s Tobacco Free Initiative, Dr. Douglas Bettcher, says that leaves 95 percent of the world’s population exposed to the unbridled marketing activities of the tobacco industry. “The tobacco industry continues to spread its deadly product as the vector of the tobacco epidemic,” he said. “The tobacco company spends tens of billions of dollars to market its products and tens of billions of dollars a year around the world to particularly develop and study and market to young people, especially in developing countries.”Dr. Bettcher says the tobacco industry markets its product in movies, on the Internet, in fashion magazines, music concerts and sports events to get young people hooked onto their product. He says the industry has even converted young people into walking billboards. Wherever tobacco companies cannot advertise, he says they put their logo on boots, shirts and other personal items. He says young women and girls are particularly at risk of being targeted and ensnared by these aggressive marketing techniques.Part IV Speaking OutTask 1 Listen, Fill and ActM: As a social influence, advertising is often charged.W: Yes, on the one hand, with contributing to crime and violence and, on the other hand, with making people conform.M: Nowadays critics attack advertising for keeping stereotypes of people.W: Yes, it also makes people want things they don’t need and can't afford.M: I agree with it badly. It encourages people to buy more automobiles, more clothing, and more appliances than they need.W: Have you heard the news that millions of Americans own 20 or more pairs of shoes, several TV sets, and often more than one vehicle.M: That’s right. Advertising makes us too materialistic. And are you often influenced by it? W: Sometimes.Part V Fun TimeForcing a smile as I blink the tearsaway,Wondering how I am going to getthrough the day.Laughing away my sadness, bandagingmy heart,There’s no happiness for me whenwe’re apart.Chocking on my lonelinessconfused at what to do,My life’s a total wreck when I’m notwith you.I hate to admit it you’re everything tome,Unfortunately you’re just too stubbornto see.Sometimes goodbyes really are forever,Meaning never again will we betogether.。

Unit 2Part BEmbarrassing Experiences (Part One)Interviewer: Rob, you went to Brazil, didn't you?Rob: Y es, I did.Interviewer: So, what happened?Rob: Well, I went into this meeting and there were about, er... seven or eight people in there and I just said 'Hello' to everybody and sat down. Apparently, what I should have done is to go round the room shaking hands with everyone individually. Well, you know, it's silly of me because I found out later it upset everyone. I mean, I think they felt I was taking them for granted.Kate: Well, I know that because when I was in France the first time, I finished a meeting , with 'Goodbye, everyone!' to all the people in the room. There were about half a dozen people there but I was in a hurry to leave, so I just said that and left. Well, I later found out that what I should have done is shake hands with everyone in the group before leaving. Now, apparently, it's the polite thing to do.Interviewer: Well, people shake hands in different ways, don't they?Rob: Oh, yes, that's right, they do. See, normally I shake hands quite gently when I meet someone. So when I went to the US for the first time, I think people there thought my weak handshake was a sign of weakness. Apparently, people there tend to shake hands quite firmly.Kate: Oh, gosh, you know, that reminds me: on my first trip to Germany, it was a long time ago, I was introduced to the boss in the company when he passed us in the corridor. Well, I wasn't prepared, and I mean, I had my left hand in my pocket. And when we shook hands I realized my left hand was still in my pocket. Well, that was, you know, very bad manners and I was quite embarrassed.Interviewer: And how about using first names? Have you made any mistakes there?Rob: Oh, yes, I have! When I first went to Italy I thought it was OK to use everyone's first name so as to seem friendly. And I later discovered that in business you shouldn't use someone's first name unless you are invited to. Oh, and you should always use their title as well.Kate: Hm, yeah, well, when I met people in Russia, you know, they seemed to be puzzled when Ishook hands with them and said 'How do you do?' Well, what they do when they greet a stranger is to say their own names, so I had that all wrong!Rob: Oh, yes, I agree with that. Remembering names is very important.Interviewer: Shall we take a break? When we come back we'll move on to our next topic.Kate & Rob: OK.1. What is the conversation mainly about?2. Who might be the people Rob and Kate met in various countries?3. What can we infer about Kate and Rob from the conversation?4. Which countries has Kate visited, according to the conversation?5. Which countries has Rob visited, according to the conversation?6. What is the main message that the speakers want to tell us?Part CAdditional ListeningAmerican PartiesAs you would imagine, Americans move about a great deal at parties. At small gatherings they may sit down, but as soon as there are more people than chairs in a room - a little before this point - you will see first one and then another make some excuse to get to his feet to fetch a drink or greet a friend or open a window until soon everyone is standing, moving around, chatting with one group and then another. Sitting becomes static beyond a certain point. We expect people to move about and be "self-starters". It is quite normal for Americans to introduce themselves; they will drift around a room , stopping to talk wherever they like, introducing themselves and their companions. If this happens, you are expected to reply by giving your name and introducing the person with you; then at least the men generally shake hands. Sometimes the women do so as well, but often they merely nod and smile. A man usually shakes a woman's hand only if she extends it. Otherwise he too just nods and greets her.Statements:1. We can't imagine that Americans do not like big parties and they prefer going around at parties.2. At small parties they may sit down, but as more people come, they would stand up and move about.3. The reason why Americans like to stand is that they like the free atmosphere of the party.4. The meaning of "self-starters" is that Americans help themselves to drinks during the parties.5. Americans are more open-minded than British people according to the passage.6. If a woman doesn't extend her hand to a man at the party, he should not shakes hands with the woman.7. The passage shows a unique aspect of American culture.Embarrassing Experiences (Part Two)Interviewer: Let's go on with our talk. What do you think of business cards, Rob?Rob: I found them very useful when I was in Japan not so long ago. Each person can clearly see the other's name and the job title on the card. And I found out that you have to treat business cards with respect. What you've got to do is hold them with both hands and then read them very carefully. What happened to me was the first time I just took a man's card with one hand and put it straight into my pocket.Interviewer: What other advice do you have, Kate?Kate: Well, one time I unintentionally caused some problems when I was in China. Well, I was trying to make a joke when I pretended to criticize my business associate for being late for a meeting. And he was embarrassed, I mean, he was really embarrassed instead of being amused. Now you shouldn't criticize people in China or embarrass them. I mean, you must avoid confrontation. That's for sure!Rob: Oh, I must tell you about the first time I was in Mexico! I have to admit I found it a bit strange when business associates there touched me on the arm and the shoulder. Well, I tried to move away and, of course, they thought I was being very, very unfriendly. Apparently, it's quiteusual there for men to touch each other in, you know, in a friendly way. Oh ... oh, and another thing, the first time I went to Korea I thought it was polite not to look someone in the eye too much. The Koreans I met seemed to be staring at me when I spoke, which seemed, you know, a bit odd at first. In Korea, eye contact conveys sincerity and it shows you're paying attention to the speaker.Kate: Oh, well, it seemed strange because you British don't look at each other so much when you're talking to each other. I mean, you look away, you know, most of the time. I found this hard to deal with when I first came to the UK, because people seemed to be embarrassed when I looked at them while they were speaking to me.Interviewer: So what's the thing visitors to Britain should avoid most?Rob: Well, I don't think we're all that sensitive, do you, Kate?Kate: Ohoo, well, I'll tell you, I made a big mistake when I was in Scotland. I found myself referring to the UK as "England" and to the British as "the English". Now, I know that would be just as bad in Wales, I guess.Rob: Y es, it certainly would!。

Unit 1 Shopping and Banking OnlinePart 1 Getting readyB: drop shopping mouse feet retailingstreet get done third-party online30% mails Britain gift-buying 50% net period C: Major points Details1.the site2.merchant Addresses/phone number/call up3. Strict safety measures4.Part 2 Net shopping under fireA. delivery deliverydelivery chargespersonal information 87%returning goods 47%order 35% dispatch 87%money back twoB. Summary:convenience choice obstacles complete trustbuild consumers’ trust mature payment servicePart 3 Banking at homeA: Outline1. C: limited opening hours2. Online banking servicesD: getting current information on productsF: e-mailing questions to the bank3.A: competing for customers4.A: having no computer at homeB: 1.It is banking through the Internet.2.“Online banking” offers convenience which appeals to the kind of customer banks want to keep.3.Banks most want to keep people who are young, well-educated, and have good incomes.Part 4 More about the topicB: English Good Customer Service American Good Customer Service1.in a pleasant environment 1.human side2.second to none a.family/…/occasions in life3.different customers b.a partnershipExample:take a look at everythingalternatives 3.repeat business salescome to sales assistants4.first contact with the customerPart 5.Do you know …1.c2.b3.c4.c5.c6.bUnit 2 Hotel or B&BPart 1 Getting readyB:1.hot food: fried egg2.coffee tea jam cooked3.dinner, bed and breakfast4.the room plus all meals5.Value Added TaxPart 2 A touch of homeOutline1.B&BA.bed and breakfastB.15000C.advantages over big hotels2.A.meeting different people3.Several features of Suit UsA.built in 1883B.…famous guests4.A.B&B not suitable for some peoplePart 3 Renting a carrmation about the customerA family of three + camp equipmentLeaving on Fir., July 7thReturning on Mon., July 10th…Best choice: a Pinto station wagonRegular rate: $Special weekend rate: $Pick up: after 4 p.m.on Fri.Return: by 10 a.m.on Mon.Mileage rate: first 300 miles free, then 12 cents per mileOther costs: Insurance $ 10Sales tax 8%Deposit $ 100B: a compact car/ a station wagon/ automatic transmission/ current models/ pick up/ return the car/ special weekend rate/ regular rate/ unlimited mileage/ insurance sales tax/ a full tank of gas/ deposit/ lowest ratesPart 4.More about the topicA: 1.suite: a large room with a partition to separate the bedroom area from the sitting room area2.twin room: a room with two single beds for two people3.Penthouse: a well-furnished and luxurious suite at the top of the building4.Lounge or sitting room: a room not used as bedroom, where guests may read, watchtelevision, etc.5.single room: a room occupied by one person6.double room: a room with one large bed for two peoplePart 4 Do you know…B: 1.F 2.T 3.F 4.F 5.TUnit 3 “Planting” Money Part 1 Getting readyPart 2 National teach children to save dayA: Time: Thursday, April 17Purpose: teaching children how to save moneyWay of teaching: 2500 bankers making 5000 presentationsB: 1.Making savings visible and real: building up savings in a piggy bank/ openingchildren’s own bank savingsaccount.2.Encouraging children to save as much as they can: putting 25 cents away forevery dollar the children earn3.A first step toward learning to budget:giving children an allowance andpart of it goinginto their own savings.4.Making savings and investing fun: giving children play money to “invest” instocks they can track in local newspapersPart 3 Credit cardsA: Outline1.The importance of credit cards2.NatureA.“charge”—paying at a later dateB: “limit”3.The potential disadvantages—expensiveA.easy to make lots of purchases on cardB.likely to pay a tremendous amount of interest4.The benefitsB.helpful for emergenciesC.good for travelPart 4 More about the topicA: Exercise 1Column A Column B1. 32 13 2Exercise 2: Answer the following two questions.1.“Spending priorities” refers to the following situation:Americans are spending so much of their income on ever larger houses and cars that they can’t afford to spend on social programs or infrastructure repairs.2.By doing so, one would feel happier, would have fewer disputes of work and lower levels of stress hormones in their blood.One gets sick less often and dies at an older age.B: Summary:Mr.Cox, the vice president of the Federal Reserve Bank of Dallas,…, of Myths of Rich and Poor, sees the positive side to the increased prosperity of … Americans are better off than they were 30 years ago.Here … :Technological …created hundreds of gadgets that …both easier and more pleasurable, for example, cellular and cordless phones, computers, answering machines, and microwave ovens;Today …about 3/4 have washing machines, half have clothes dryers, 97% have color televisions, 3/4 have VCRs, 2/3 have microwaves and air conditioners, 3/4 own their own automobile, 40% own their own home, half have stereo systems.Part 5 Do you know …A.Tokyo, Osaka, Oslo, Zurich.Hong Kong, Copenhagen, Geneva, Paris, Reykjavik, LondonB.1.The euro has appreciated against the US dollar.2.Persistent economic turmoil.3.Tehran.4.The Economist team checks prices of a wide range of items—from bread and milkto cars and utilities—to compile this report.5.Business clients use it to calculate the amount of allowances granted to overseasexecutive and their families.Unit 7 Fame and FortuneFor the tape script, you can download the file beside.Click here to download the file with tape script.(Or right click & “save target as”)Part I Getting readyA.B.Keys:1: magazine 2: newspaper 3: Microsoft Company 4: successful 5: richest6: 3rd 7: 1955 8: Washington 9: computers 10: 13 11: baseball12: football 13: computer programs 14: perform 15: high16: computer language 17: Basic 18: valuable 19: office20: home 21: established 22: 1975 23: three 24: computer software25: established 26: nternational 27: usiness 28: achines 29: 198130: personal computer 31: operating system 32 : 129 33: computer companies34: Windows 35: easier 36: officials 37:38: thousands of millions of dollars 39: 16 000 40: 48 41: 30 42: 100Part II Bill Gates’ new rulesA.Keys:1: quailty2: re-engineering3: velocityB.Keys:1: communication 2: e-mail3: sales data online 4: insights5: knowledge workers 6: high-level thinking7: create virtual teams8: paper process 9: digital process10: eliminate single-task jobs11: digital feedback loop12: route customer complaints13: redefine the boundaries14: business process 15: just-in-time delivery16: eliminate the middle man17: help customers solve problemsPart III Great business dealsA.Keys:1: NATIONAL STEAMSHIP2: 20 000 3: Aristotle Onassis4: 6 000 5: American6: Big Ben 7: 1 000 8: tourist9: Buckingham Palace 10: 2 00011: The White House 12: 100 00013: The Statue of Liberty 14: 100 000 15: AustralianB.Keys:1: boom 2: world depression 3: millionaire4: identified 5: fraud 6: five 7: California 8: luxuryPart IV More about the topic: Walt Disney1: correspondence course 2: Oswald the Rabbit 3: talking cartoon film 4: Walt Disney himself5: storyteller6: Ub Iwerks7: 35; feature-length cartoon film; 2 000 000; three8: potential9: 55; 17 000 00027: taste; vulgarity; children of all agesPart V Do you know…1: $24 worth of kettles, axes and cloth.2: $80 000 000.3: $27 000 000.4: About 12 cents.5: About 800 000 square miles.6: About 1 600 000 square miles.7: $7 200 000.8: About 5 cents.9: $750 000 000 worth.10: An estimated 100 000 000 000 tons.。

全新版大学英语（第二版）听说教程4参考答案Unit 1Part B1. What is One World?A radio or TV program.2. What is the topic of the program?Birthday celebrations around the world.3. What do Shaheen Hag and Pat Cane do?They run a weekly column in the Toronto Daily Star.4. Why don’t some people in India celebrate their birthdays?Because they can’t afford the cost.5. Why is the eighteenth birthday so important in Finland?Because eighteen is the age when one is accepted as an adult with the right to vote, buy wines and drive a car.6. Why can girls in some countries get to vote at an earlier age than boys?Because girls are considered to be more mature than boys of the same age.7. Which of the countries mentioned in the conversation are Muslim countries?Turkey, Egypt, Indonesia, and Senegal.1. The program is broadcast in Canada every day.( F )2. People everywhere in the world celebrate their birthdays.( F )3. Many Muslims do not celebrate their birthdays for religious reasons.( T )4. In England, the twenty-first birthday is very important, which is unusual in the West.( F )5. The twenty-first birthday is very important in Japan. ( F )6. In Norway, young men and women usually get married before 30 to avoid having pepper thrown at them.( F )7. Eighteen is a very lucky number in Japan.( F )8. It can be concluded that our world is made more colorful by the many different ways birthdays are observed in different countries.( T )Part C1) unique 2) globe 3) simultaneously4) terrorist 5) remembrance6) appropriate 7) sharing.8) The material can be submitted to the project organizers in Scotland9) It will allow a voice to all people regardless of nationality, religion, race, political viewpoint, gender or age.10) Contributors will be invited to attend the first public performance of the film in their respective countriesUnit 2Part Bd c b a a1 Non-smokers seem to have won the battle because smoking is bannednot only in public places like theaters and airports but also in all workplaces. 2. They have banned smoking in parks and recreation centers. In Los Angeles, for example, they have implemented a smoke-free park policy, officially designating smoke-free zones in all 375 parks and recreation centers in the city. And since January 1, 2002 all parks in California have become smoke-free to safeguard children from the harmful effects of secondhand tobacco smoke and dangerous tobacco waste. Part C d d a a Unit 3 Part B ex.1 on P24-25 d c a c ex.2 on 25 Firstly, it is a fact that some people were born with better memories. Secondly, different things are kept in different parts of the brain. Ideas, words and numbers are stored in the left-hand side and images, sounds and smells in the right-hand side. Thirdly, unusual experiences can produce chemicals such as adrenaline in our body which can boost memory. Fourthly, how well we remember something is also affected by the context in which we learn about it. Finally, the more often you recall a memory, the more likely you are to remember it. If you don’t, you’ll lose it. Part C a d b Unit 4 Part B. Exercise 1 d b d c d a Exercise 2 Go round the room and shake hands with everyone individually when you arrive. Said “Hello ” to everyone and sat down. Shake hands with everyone in the group when leaving. Said “Goodbye ” and left. Shake hands firmly. Shook hands quite gently. Do not keep your left hand in your pocket when shaking hands. Shook hands with her left hand in her pocket. Say one ’s own name not “How do you do ?”, when greeting a stranger. Used someone ’s first name without being invited. Shook hands and said ”how are you?”Part Cc d bUnit 5Part B.Exercise 1b c aExercise 2F T F F F F T F T TPart Cc d c a bUnit 6Part B.Exercise 1a d db d dExercise 2Exercise 2(原文)Listen to the passage again and complete the table below.It's the universal cry of parents,generally heard by the second day of college summer breaks: "Get a job!" Omar Soliman's mother joined the chorus."You have to do something," she told him.Soliman's friends had obtained prestigious internshipsin his hometown of Washington, D.C.But he couldn't imagine himself sitting at a desk all day.After years of delivering furniture for his mother's store,he remembered that a lot of people had stuff they wanted to get rid of.If he borrowed his mom's van,he could make a little money hauling their trash away for them.That night, Soliman came up with a name for his new business:College Hunks Hauling Junk.He distributed flyers the next day,and within hours, his phone was ringing.He asked his friend Nick Friedman to help out.They made $220 in three hours cleaning out a woman's garage.Soliman and Friedman pocketed $10,000 that summer.But the two weren't ready to become full-time trashmen after graduation. "We were trained to finish college and get a good job," says Soliman.He graduated with a business degree from the University of Miamiand first went into marketing at a research firm.Friedman, who had an economics degree from Pomona College in California, became an economic analyst for a consulting company.Months later, they quit their jobs and started their junk business full time.At first they had trouble finding a bank willing to lend them moneyas they didn't have much of a credit rating.After five turndowns, one bank decided to gamble $50,000 on their idea.They put together another $60,000 from their parents and their own savings.They bought a truck, hired a graphic artist to design a logo,ran newspaper and radio ads and recruited haulers on campuses.Wearing bright orange hats and green polosand khakis these college "hunks" will haul awayeverything from construction materials to old couches.To cut down the cost of unloading at landfills,they have learned to recycle metals and electronicsand donate to charities over 60 percent of what they collect.They also give away a portion of their earningsfrom each job to local college scholarship programs.And now, just four years later,they run a nationwide company that pulled in $3 million in 2008.They employ 130 people and have 16 franchises in 10 states and D.C.and plan to expand to 80 franchises by 2012.Part Cb c b aUnit 7WealthPart B.Exercise 1d c b b a bExercise 21. with a fortune, easier and freer, gains nothing, glittering baggage, attended to2. the more snow it collects3. comfort, enters the house a guest , becomes a host , a master4. and ride mankindMatch: 1. d 2. a 3. b 4. cPart Cc a b bUnit 8 WarPart BExercise 1b c b a dExercise 21.He was only 20 years old.2.There are 75 British cemeteries3.The name of 55,000 missing soldiers are engraved on its walls.4.There are no headstones, no flowers, only slabs in the grass. Thewhole place is dark and dank.5.It was created by an explosion.6.It dates from medieval timesPart Cb dcd c bUnit 9 AgingPart BExercise 1c cd c dExercise 2DianaFemaleAlzheimer’s disease53, fourMemory1.recognize familiar buildings husband’s workplace2.no idea how to get home3.recognize her cousin4.her way round her office building made mistakesPart C1)opportunities 2) services 3) longevity 4) specialty 5) structure6) existences 7) complicated8)the elderly must rely on a fixed income9)while some live with their children, many more live by themselves,with a friend or in a nursing home10)They have formed organizations to voice their own needs andconcerns to local, state and federal agencies.Unit 10 Home SchoolingPart BExercise 1.b d a cExercise21. 41-foot sailing boat2. dining table3. devised their own curriculum4. a shuttle launch, the Kennedy Space Center museums.5. use a library6. writing, science experiments,. artwork, projects7. the world around them8. a rain forest, a coral reef, historic ruins, foreign markets, local festivalsPart Ca b c cUnit 11 Opinion PollsPart BExercise 1a cb b cExercise 21.They are too high2.So that people can be discouraged from using cars3.She suggests that they use a graded charging system depending onhow far they are from the city centre.4.Because they pollute the city center.e the bus or tram service.Part Ca c c aUnit 12 Reality TVPart BExercise 1.c bd d d dExercise 2.1.In Sweden in 1997.2.On a South Pacific island in May 2000.3.They had to find and cook their own food. Sometimes they even hadto eat rats and worms.4.Nine volunteers. They were filmed 24 hours a day for 100 days.5.On New Year’s Eve 19996.$1 million for the winner of Survivor and $500,000 for the winner ofBig Brother.7.Big brother.Part Ca b b d dUnit 13 That’s LifePart BExercise 1.1．In an expensive restaurant in London.2．No, he was brought up in England but now lives in South Africa. 3．With his sister and brother-in-law.Exercise 2.c a c c a aPart Cd c b dUnit14 Crime and PunishmentPart BExercise 1.b d dc cExercise 2.1.He wanted to buy some undetectable poison from the druggist.2.A cup of coffee.3.A pistol4.A confession of his intention to poison his wife.5.One thousand dollars.6.He would mail it to a friend.7.Preventing murders.Part CC b b aTest 1.Part A1.a2. c3.b4.c5.a6.b7. c8.dPart B9. c 10.d 11.a 12.b 13.d 14.b 15 cPart C16). warned 17). cigarette !8). disease !9) extremely 20) kick 21) attempt 22)quit23) They hope this will eventually enable many people to permanently kill the habit.24) Smoking also can call a special telephone number to hear recorded messages by doctors.25) Americans who do not smoke are being asked to help just one person quit smoking during the 24- hour campaign.Part D26. a 27.d 28.a 29.b 30. d 31.a 32. c 33.a 34. c 35.dTest 2Part A1.b2.b3.d4.d5.d6. d7.c8. bPart B9.d 10.d 11.c 12.a 3.d 14.a 15.bPart C16) regularly 17) measure 18) range 19) media 20) preferences 21) appeal 22) strategies23) polls are used to obtain information about voters’attitudes toward issues and candidates.24) it is often possible to determine the probable winner even before the voting booths close.25) The public’s attitude toward various social, economic, and international issues is also considered newsworthy.Part D26. c 27.d 28. b 29.b 30. c 31.d 32. a 33. c 34. d 35. c。

新版新视野大学英语【听说教程】第四册答案！unit1Warming Up1.F2. T3. NGUnderstanding Short Conversations1.A2.C3.B.4.B5.D6.B.7.A8.C9.C. 10.D Understanding a Long Conversation ABACB Understanding a PassageAADBCUnderstanding a Radio Program1.married in St. Paul's Cathedral.2.was a guest at the wedding ceremony.3.wore a hat with flowers at the wedding4. is remembered as having been naughty.5. was one of the designers of the wedding dress.unit2Warming Up1.For writing an original book.2. Originality3. Understanding Short ConversationsDDDCBAABCDUnderstanding A Long ConversationDABBAUnderstanding a PassageBCDACUnderstanding a Radio ProgramCAACDunit3Warming Up1.god of mercy2. money, strength, and health3.lucky ones Understanding Short ConversationsCDCBBBACABUnderstanding A Long ConversationABDCBUnderstanding a PassageABDBCUnderstanding a Radio Program1.An Australian scientist who won the Noble Prize2.The mysterious field of infectious disease.3.By accident.4.It was probably extremely significant.5.He couldn't handle all that.unit4Warming Up1.Xerox's Palo Alto Research Center2. Verizon 3 Amazon Understanding Short ConversationsBADDADCCAAUnderstanding A Long ConversationCBBBCUnderstanding a PassageACBACUnderstanding a Radio ProgramBFHADGunit5Warming Up1.F2. NG3.TUnderstanding Short ConversationsADDDBCDCADUnderstanding a Long ConversationBBACCUnderstanding a PassageDABBAUnderstanding a Radio Program1.how they are turning men off2.an idea in one's head about what the perfect man looks like3.a much younger version of yourself4.more advice on dating and relationships5. burning the perfect man checklist.unit6Warming Up1.Whether the man should be released from prison/return to society.2. 15 years.3. People who commit crimes want to enjoy life without working hard. They need money to by expensive things.Understanding Short ConversationsCBCDBCADDBUnderstanding a Long ConversationABCCDUnderstanding a PassageCDDABUnderstanding a Radio ProgramAHCFEDunit7Warming Up1.T2. F3.NGUnderstanding Short Conversations BCAADCBDABUnderstanding a Long Conversation DACCBUnderstanding a PassageCCDBBUnderstanding a Radio Program AGCHDFunit8Warming Up1.going to quit2. work harder3. majority raceUnderstanding Short ConversationsCAABCDDACBUnderstanding a Long ConversationDAABAUnderstanding a PassageDABBAUnderstanding a Radio ProgramDAGCHEunit 9Warming Up1.Whether it's Chinese enough to appeal to Chinese people.2. American cultures.3. There are many concerns that should be taken into consideration. First of all, the park should bea clean place for people to have fun. Therefore laws against littering should be strictly enforced. As for worker, they should be neat in appearance. Also, the park should refect the culture in which it is located.Understanding Short ConversationsACBDCDAABCUnderstanding a Long ConversationDABBAUnderstanding a PassageDBBCCUnderstanding a Radio Program1. His brother's two daughters.2 They drove there.3. Children under three.4. They watched the parade.5. He sat down and had a rest for a few minutes.unit10Warming Up1 NG 2. T 3. FUnderstanding Short ConversationsDBACBBBCBAUnderstanding a Long Conversation DBCABUnderstanding a PassageCBDDAUnderstanding a Radio Program BHAGCF。