7-ELEVEn

History
• • • • • • • • • 1984 ATMs introduced to convenience stores 1997 Retail Information System rollout begins 1999 7-Eleven, Inc. 2002 $10,000,000,000 in revenue 2005 subsidiary of Seven-Eleven Japan 2006 acquisition 2007 marketing sponsorship program 2008 7-Select. 2009 purchase of New England Pantry chain
Origins
1927 Southland Ice Company
The first known convenience store ： a brainstorm of John Jefferson Green
A New Name: 7-ELEVEn
Shifted to 7-Eleven, Inc. after approval by shareholders on April 28, 1999.
Geographic presence
Large coverage around the world --economies of scale
Strategic store locations --convenient, obvious, easily reached
Strong brands
Portfolio of brands:
global distribution of consumption of cosmetics products
Europe
27% 26% 34%
North America Asia
13%
Africa, Latin America, Australia
• Fives years’ contract • A discount of 20% on Ada & Jessie Inc.’s quotation sheet • A sponsorship for USD 500 million for their product promotion per year. • A professional training for cosmetic knowledge for our appointed employees from all over the world.
Efficient Logistics
• Efficient logistics system7-Eleven electronic purchasing and distribution model.
Wide range of products and services
• Sorts of daily consumer goods : +1000 • Particular groups- specific services, ex. noncash payment system.
Customers’ Needs
The main customers can be classified into three groups: A The students Age: mainly focused on 7-18. Features: A lack of money conception, easily influenced, excessive curiosity and zeal for cosmetics B Office ladies and gentlemen Age: mainly between on 20-40 Features: Financially independent, most are singles and often stay up late, less care about the price, in a regular demand for cosmetics C Housewives Features: sensitive to the price, especially the price of rice, edible oil and salt, etc. in a need of skincare products
1946: 7 a.m. to 11 p.m.
Now: A 24-hour schedule
7-ELEVEn Concept
• Fresh, high quality products
• Everyday fair prices • Speedy transactions • A clean, safe and friendly shopping environment • Meeting the needs and preferences of local customers
7-ELEVEn
--ＡＬＷＡＹＳ ＯＰＥＮ
World’s largest operator, franchisor, licensor of convenience stores, as well as independent gasoline retailers. Locations: +38000
Big Gulp
Big Bite
Service Specialties
• • • • • • • Automated money orders Copiers Fax machines Automatic teller machines (ATMs) Phone cards Lottery tickets …
Mission
To consistently serve the changing needs of customers for their convenience.
Vision
To be the best retailer of convenience.
Culture
Three “Cs.” of Servant Leadership
A Promising Market in Cosmetic Industry
Cosmetics industry has a share of 135 billion dollars in the global market.
• Ada & Jessie Inc. as a competitive manufacturer and seller of cosmetics • Its main focus in Australia and India-limited market share • Products reaching limited groups of customers
Parent: Seven & I Holdings Co., Ltd. Headquarters: Dallas, Texas, U.S. Founded: in 1927 Employees: 24,515 (2009 NA) Serving about six million customers each day
Management of Change
• A mature system for information collection • Prompt responding
"I could get what I wanted • I could find it quickly and easily • I got fast service • I got friendly service • It was good value for money."
• Evaluation system
• To face to intense competition
• To gain three-way wins- customers, vendors, 7-Eleven • To cooperate with competitive vendors
• Thus to meet customers’ need better
Key People
Joseph M. DePinto, President/CEO
Toshifumi Suzuki, Chairman
Darren Rebelez, EVP/COO
History
• • • • 1927 foundation 1952 100th store opening 1954 Store outside of Texas 1962 A 24-hour schedule in Austin, Texas • 1963 7-Eleven entered into franchising • 1971 Entry into the European market
• Capacity • Commitment • Character
Core Values
• • • • • Quality Speed selection value safe and pleasant environment
PHale Waihona Puke oducts Specialties
Slurpee Beverage
• …
Franchising Awards
• 1997 Franchisor of the Year • 2008 Franchisor of the Year • 7-Eleven was awarded 'Franchisor of the Year' by the Franchise Council of Australia. • 2009 Awarded Franchisor of the Year for 2nd Consecutive Year