当前位置：文档之家 › 自考 商务英语写作 课件 商务英语的文体

自考 商务英语写作 课件 商务英语的文体

  • 格式：ppt
  • 大小：1.13 MB
  • 文档页数：13

下载文档原格式

  / 13

合集下载

自考 商务英语写作 课件 商务英语的文体

自考 商务英语写作 课件 商务英语的文体

• our reserves of oil are becoming smaller and smaller.
• Our reserves of oil are shrinking.
• We hope that you will reapply with our company again next year.
简练的句子
• 1删除重复的词语和词缀 • true fact • circulated around • transport across • united together • repeat again • new innovation • plain and unadorned • industrious and hard-working
• (4）商务英语措辞礼貌，讲究客套。措词婉转、诚恳、却又不卑不亢，忌盛气凌人， 强人所难。礼貌是缓和紧张气氛，赢得善意尊重的有效手段。所以，尽管竞争激烈， 但表现商务交际上总是彬彬有礼。商务英语中的这种措词婉转手法貌似平常，效果却 很大，婉转的语言比强硬的措词更有力量，这也反映出国际商务交往中既严格又灵活 的语言运用规律。
• 实用性 商务英语属于实用性英语，随着应用的发展，其内涵已包容了与商务有关的 所有领域，不再局限于“外贸函电”和“外贸英语”的狭窄范围，发展成为了包括国 际贸易、金融、营销、管理、电子商务和跨文化交流等在内的完整的商务英语体系。 商务英语是中国职员在外企里工作时使用的最基本的、也是最为重要的工具。受过商 务英语特殊培训的学员，因对企业的商务背景理解更为深入，交流更为有效自由，从 而在外企中更能得到认可。
• 2.语态、时态特征
普通英语中被动语态随处可见，多用于描述的语句。商务英语则不同，句子的动作主 体通常比较明确，均慎用被动语态。这是因为国际商务活动中责任与义务必不可少， 动作主体不清，则责任不明，难以让对方信赖。商务英语中多用现在时态，少用将来 时态。

商务英语写作讲义

商务英语写作讲义
2
商务英语写作讲义
第一章 写作基本常识
第 1．1 讲 过程与基本要求
第 1．2 讲 商务英语写作的基本要求
原 则 ： correcteness clarity conciseness concreteness conylesteness courtesy
○1 correcteness : 改写下列一段话： The first main prevention method that can help our company eliminate employee theft is to perform pre-employment screening of all applicants for positions with our company. This can be a major aid to our company. Which screening technique used in the hiring process is a very important decision because it will either decrease the amount of theft or even Increase it if we are not careful in hiring. We need to hire applicants for positions who have the proper work skills required for the positions and for being successful in the jobs, and applicants who have job-related values in areas such as integrity, service, and safety to ensure that there is less chance that they will engage in employee theft. To ensure this, we need to use pre-employment screening techniques that identify job candidates who possess the qualities of integrity, service, and safety, as demonstrated in their past job performance.

商务英语作文课件

商务英语作文课件

第六讲 商务信函写作——销售信一． 推销信简介 （一）分类： 1. 推销信分三类：直销信（或传真）---这是最常见的推销信；零售信（或传真） 和促销（或传真）。

2. 分类简介 （1）直销信 直销信是在销售人员没有直接出面的情况下完成一项销售任务，因而有别于 其他两种推销信。

此类推销信（亦称“邮购”mail order）最为常见。

（2）零售信 零售信和传真的意图不是推销某种产品，而是向对方介绍某一项廉价或特价 销售活动。

（3）促销信 促销信和传真是先把产品介绍给未来的顾客，并鼓励他们作进一步询问。

（二）推销信的作用有六点： （1） 发布新产品或服务 （2） 维持或改善现有市场地位 （3） 更新产品或服务 （4） 维持或改善客户对产品的认知度 （5） 支持促销活动 （6） 改进公司形象 二．个案分析 例一：直销信 Dear Computer Owner: We promised you that we would make your word processing easier, and that‟s just what we‟ve done with this new version of Writing Better 4.0! We hope you‟ll take time to read the enclosed brochure describing these exciting new one-step features: （引起对方兴趣） 第一段的目的是激发读者的兴趣，抓住其注意力，使他们继续往下看。

有了铺垫之后再进入 正题。

  One-step table preparation 激发对方其他方面的需求， 包括希望知道新产品和优惠产品的详情， One-step formatting 对有利可图、方便有效、性能可靠的产品的向往 One-step bulletin These one-step features are only a few of the many innovations in Version 4.0. It‟s a word processing user‟s dream come true! （描述产品） 中间部分通过对所提供的产品、服务或状况的详细描述，促使读者产生兴趣。

商务英语写作技巧PPT课件

商务英语写作技巧PPT课件

for hiring
build goodwill (job
duties match level, pay)
Chapter 1
An Overview of Business Writing
1
What is Business English?
1. It is a part of English for Specific Purposes(ESP)
2. is English used in business context. 3. is especially related to international trade
build goodwill
Job
Description of qualifications and duties of Inform,
description each job. Used for performance appraisals persuade good
岗位责任说明 绩效考核, setting salaries 薪资设定, and candidates to apply;
attitudes and want them to act. ➢ To entertain: to build goodwill（建立友善关系/良好
的信誉）; you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
9
Overview
What are the functions of business writing?

商务英语写作ppt课件

商务英语写作ppt课件
我们今天通过中国人民银行大连分行 就第3422号定单开立了以你方为受益人的 不可撤消的信用证，金额为9千美元。
.
L/C 常用搭配
今天，我方收到由美国花旗银行开出的以你 方为付款人的金额为3500美元的信用证。
We received an L/C for USD 3,500 for your account by the Citi Bank this morning.
Specimen 1
.
Specimen 1 Dear Sirs Our past purchases of Electrical Fans from
you has been paid as a rule by confirmed, irrevocable L/C, which has indeed cost us a great deal. From the moment to open credit till the time our buyers pay us, the tie-up of our funds lasts about three months. Under the present circumstances, this question is particularly taxing owing to the tight money condition and unprecedentedly high bank interests.
Return
.
Introduction
When shall L/C be opened:
It is the usual practice that the letter of credit is to be opened and to reach the sellers 30 days ahead of shipment so as to give the seller enough time to make preparation for shipment, such as making the goods ready and booking shipping space. For prompt shipment, it is advisable that the letter of credit be issued in good time.

商务英语写作PPT课件

商务英语写作PPT课件
highly appreciated if… • 6. ship the goods in one lot • 7. on/about 15 May • 8. be in a position to do… • 9. offer sb the shipping space for the whole lot
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
2021
6
• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
2021
15
• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.

商务英语应用文写作-讲义PPT课件

Mr David Cook at Dinner
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine

商务英语写作课件

Logical rigor Maintain logical rigor to ensure that each part of the content supports each other.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.

商务英语写作 全套课件共278页PPT

Write simply, clearly, courteously, grammatically and to the point.
Paragraph correctly with one topic in each paragraph. Make sure that your typing is accurate and the display artistic, aiming at an attractive and pleasing appearance for your
Body of the letter is the main part of a letter. It expresses the writer’s desires, opinions, purposes, etc. So it should be carefully planned and paragraphed, with the opening sentence referring to previous correspondence, the actual message of the letter and the closing sentence referring to your intentions, hopes or expectations concerned with your future actions or plans. When writing, the writer should pay attention to the following:
10
letter.
Structure of BusinessFra bibliotekLetters
8) Complimentary Close

《商务英语写作》课件Lecture 1 Introduction

2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences
  1. 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

• 4 将从句压缩成短语，短语眼所成单词 • The report that discussed the fiscal crisis was read by businessmen, who showed great interest. • The report on the fiscal crisis was read with interest by businessmen. • The employee with ambition is in all probability likely to get results that are good. • The ambitious employee is likely to get good results. • The memo that was written by Mary got lost
• • • • • •
2 删除那些解释明白无误事实的短语 Up above the bookcase above In the color of blue In the year of 1995 An unneeded luxury Forewarn in advance
• 3 删除毫无内容的累赘词语 • He made the statement that he agreed with the concept that inflation could be subject to control. • He agreed that inflation could be controlled. • The more you buy, the result is that as far as money is concerned the more you spend. • The more you buy, the more you spend. • I came back because of the fact that I had forgotten to take my books. • There are three reasons that appear with certainty to explain or account for her decision to move to San Francisco. • She decided to move San Francisco for three reasons.
• • • • • • • •
6 用简单句不用复杂句 This is a book which you will read with enjoyment. You will enjoy reading this book. The reason why he left the company is that he planed to open his own business in London. He left the company to open his own business in London. A world that is rapidly changing world requires education that continues. A rapidly changing the world requires continuing education. A business that is local is one that depends upon customers who are steady.
• Communication is, of course, of vital importance to any business that wants to achieve efficiency. • Communication is very important to business efficiency. • The manager, who was graduated from the Manchester School Business recently, returned to her home base, which is Luton. • The manager, a recent graduate from the Manchester School Business, returned to her home base, Luton. • The tendency of those who are old is to avoid situations that are new and unfamiliar. • The old tend to avoid unfamiliar situations.
• As a matter of fact, I actually made a report in writing and filed it in the morning before the noon. • I filed a written report before the noon. • In the event that you can attend the meeting, plan in advance to offer some concrete suggestions on how to reduce the cost and expense of overtime in the Office Services Department. • If you can attend the meeting, plan to offer suggestion on how to reduce overtime expense in …
• 5 将定语从句改为前置定语 • This amount, which is considered to be insignificant, should be written off as a bad debt. • This insignificant amount should be written off as a bad debt. • Less than half the merchandise that was damaged could be sold. • The workers who produce the most will receive bonuses. • The most productive workers will receive bonuses.
Chapter Four 商务英语的文体
商务英语语言文体特点
•
• •
1.词汇特色 词汇特色
(1）商务英语属于专门用途英语，多用专业词汇。其语言上最显著的特点是：它是商 务实践、商务理论知识的载体，用词有明显的专业性。如商务函电、经贸英语、商务 合同、经贸英语翻译等。这些都毫不例外地涉及到经贸商务知识和专业词汇。 (2）商务英语是商务活动的工具，通过阅读文献可以发现：商务英语常用简洁、易懂、 规范、正式的词，甚至法律语言，淡于修饰。这一特点是由国际商务交际的性质决定 的，因为国际商务交际非常讲究效益、效率，使用常用的词语便于交易双方的理解和 接受; 修饰语少，内容上直截了当。偏僻的词汇可能会增加双方沟通障碍，因而不受 欢迎。商务英语的词汇选择讲究精炼、严谨，很少使用口语化的、非正式的、生僻、 不规范的词或行话。 (3）商务英语用词注意轻重，承诺留有余地，然而，数字与时间概念却比普通英语的 表达精确得多。因为，商务活动中承诺方式的不同意味着不同的责任和义务，承诺时 用词过于绝对或过分肯定，则缺少灵活性，而轻描淡写的承诺又给人以无诚意或不负 责任之感，因此，承诺程度的把握甚为关键。商务英语文件，尤其是合同中的时间和 数字概念表达须尽量准确，不能有丝毫差错，忌用模糊词。慎用夸张，比喻等修辞手 法，以免产生不必要的误解，因为商务文件通常是确定有关当事人权利和义务的依据。 (4）商务英语措辞礼貌，讲究客套。措词婉转、诚恳、却又不卑不亢，忌盛气凌人， 强人所难。礼貌是缓和紧张气氛，赢得善意尊重的有效手段。所以，尽管竞争激烈， 但表现商务交际上总是彬彬有礼。商务英语中的这种措词婉转手法貌似平常，效果却 很大，婉转的语言比强硬的措词更有力量，这也反映出国际商务交往中既严格又灵活 的语言运用规律。
•
•
•
2.语态、时态特征 语态、 语态
普通英语中被动语态随处可见，多用于描述的语句。商务英语则不同，句子的动作主 体通常比较明确，均慎用被动语态。这是因为国际商务活动中责任与义务必不可少， 动作主体不清，则责任不明，难以让对方信赖。商务英语中多用现在时态，少用将来 时态。
商务英语的文体特征
• 专业性 商务英语的词汇具有明显的专业特征。商务英语语境决定或制约着部分词汇具 有特殊的商务语义。译者应充分认识到商务词汇对语境的依赖性，不要将其混同于一 般词汇。普通英语中balance和quote的含义分别为“平衡”和“引用”，但在商务语 境中，它们却有着特殊的含义。例如：We strongly demand immediate full or partial payment with a statement of when you will pay the balance.（我们强 烈要求你们马上全部付款或者部分付款，但要说明何时将余款付清。）；Their prices are always quoted in dollars.（他们的价格总是以美元报价。） 简洁性 简洁性是商务英语的另一个文体特征，从其格式用语的使用即可见一斑，其 格式有“if+形容词（或过去分词）”或“as+过去分词”，如：if available，if possible或as agreed，as required等。例如：I am sending a catalogue as required.（我将目录按要求寄出。）；The new car will be launched with a nationwide sales campaign if practicable.（如果可行的话，新型汽车将以开展全 国范围的销售活动投放市场。）这种格式用语由于其简洁的形式和其内隐的语言结构 张力，使用起来比较灵活，例如，as agreed可以扩展为as it is（was，has been， had been）agreed，因此，可以用于不同时态的语言上下文中。 实用性 商务英语属于实用性英语，随着应用的发展，其内涵已包容了与商务有关的 所有领域，不再局限于“外贸函电”和“外贸英语”的狭窄范围，发展成为了包括国 际贸易、金融、营销、管理、电子商务和跨文化交流等在内的完整的商务英语体系。 商务英语是中国职员在外企里工作时使用的最基本的、也是最为重要的工具。受过商 务英语特殊培训的学员，因对企业的商务背景理解更为深入，交流更为有效自由，从 而在外企中更能得到认可。