时尚买手英语之零售篇

服装英语大全一、服装类型1. Dress：连衣裙2. Shirt：衬衫3. Tshirt：T恤4. Jacket：夹克5. Coat：外套6. Sweater：毛衣7. Pants：裤子8. Skirt：裙子9. Shorts：短裤10. Socks：袜子二、面料与材质1. Cotton：棉2. Silk：丝绸3. Wool：羊毛4. Polyester：聚酯纤维5. Nylon：尼龙6. Spandex：氨纶7. Leather：皮革8. Fleece：抓绒9. Denim：牛仔布10. Lace：蕾丝三、颜色与图案1. Red：红色2. Blue：蓝色3. Green：绿色4. Yellow：黄色5. Black：黑色6. White：白色7. Grey：灰色8. Brown：棕色9. Striped：条纹10. Floral：花卉四、尺寸与尺码1. Size：尺寸2. XS：超小号3. S：小号4. M：中号5. L：大号6. XL：加大号7. L：加加大号8. XL：加加加大号9. One size：均码10. Fit：合身五、款式与设计1. Casual：休闲2. Formal：正式3. Trendy：时尚4. Classic：经典5. Elegant：优雅6. Chic：时髦7. Oversized：宽松8. Slim fit：修身9. High waist：高腰10. Low waist：低腰六、配件与配饰1. Shoes：鞋子2. Bags：包3. Belts：腰带4. Scarves：围巾5. Gloves：手套6. Hats：帽子7. Sunglasses：太阳镜8. Jewelry：珠宝9. Watches：手表10. Hair accessories：发饰七、洗涤与保养1. Wash：洗涤2. Dry clean：干洗3. Iron：熨烫4. Steam：蒸汽5. Hand wash：手洗6. Machine wash：机洗7. Cold water：冷水8. Warm water：温水9. Hot water：热水10. Dry flat：平铺晾干八、其他相关词汇1. Fashion：时尚2. Style：风格3. Trend：潮流4. Design：设计5. Brand：品牌6. Collection：系列7. Season：季节8. Market：市场9. Retail：零售10. Wholesale：批发九、服装行业的职位与角色1. Fashion Designer：服装设计师2. Pattern Maker：打版师3. Tailor：裁缝4. Seamstress：缝纫工5. Fashion Buyer：时尚买手6. Merchandiser：商品策划师7. Retail Manager：零售经理8. Fashion Model：时尚模特9. Fashion Photographer：时尚摄影师10. Fashion Illustrator：时尚插画师十、服装行业的专业术语1. Fabric：面料2. Garment：成衣3. Apparel：服装4. Garment Construction：服装制作5. Fashion Show：时装秀6. Runway：T台7. Fashion Week：时装周8. Catwalk：T台走秀9. Haute Couture：高级定制10. ReadytoWear：成衣十一、服装行业的营销与推广1. Branding：品牌建设2. Marketing：市场营销3. Advertising：广告4. Public Relations：公共关系5. Social Media：社交媒体6. Influencer：意见领袖7. Campaign：营销活动8. Retail Experience：零售体验9. Customer Service：客户服务10. Loyalty Program：忠诚度计划十二、服装行业的供应链与生产1. Sourcing：采购2. Production：生产3. Quality Control：质量控制4. Inventory Management：库存管理5. Logistics：物流6. Distribution：分销7. Wholesale：批发8. Retail：零售10. Sustainable Fashion：可持续时尚十三、服装行业的趋势与预测1. Trend Forecasting：趋势预测2. Consumer Behavior：消费者行为3. Market Research：市场调研4. Fashion Trends：时尚趋势5. Color Trends：色彩趋势6. Fabric Trends：面料趋势7. Style Trends：款式趋势8. Technology Trends：科技趋势9. Sustainability Trends：可持续趋势10. Seasonal Trends：季节性趋势十四、服装行业的法律与合规1. Intellectual Property：知识产权2. Trademarks：商标3. Copyrights：版权4. Patents：专利5. Import/Export Regulations：进出口法规6. Labor Laws：劳动法7. Environmental Regulations：环保法规8. Health and Safety Regulations：健康与安全法规9. Data Protection Laws：数据保护法10. Consumer Protection Laws：消费者保护法十五、服装行业的职业道德与可持续发展1. Ethical Fashion：道德时尚2. Fair Trade：公平贸易3. Sustainable Materials：可持续材料4. Circular Economy：循环经济5. Corporate Social Responsibility：企业社会责任6. Animal Welfare：动物福利7. Worker Rights：工人权利8. Gender Equality：性别平等9. Diversity and Inclusion：多元化和包容性10. Environmental Impact：环境影响十六、服装行业的展会与活动1. Trade Show：行业展会2. Fashion Week：时装周3. Fashion Festival：时尚节4. Popup Store：快闪店5. Fashion Seminar：时尚研讨会6. Fashion Award：时尚奖项7. Fashion Gala：时尚晚宴8. Fashion Runway Show：时装秀9. Fashion Workshop：时尚工作坊10. Fashion Conference：时尚会议十七、服装行业的专业杂志与媒体1. Vogue：时尚杂志2. Harper's BAZAAR：时尚杂志3. Elle：时尚杂志4. GQ：时尚杂志5. Marie Claire：时尚杂志6. Cosmopolitan：时尚杂志7. InStyle：时尚杂志8. Glamour：时尚杂志9. W Magazine：时尚杂志10. Fashionista：时尚博客十八、服装行业的著名品牌与设计师1. Chanel：香奈儿2. Gucci：古驰3. Prada：普拉达4. Louis Vuitton：路易威登5. Dior：迪奥6. Versace：范思哲7. Armani：阿玛尼8. Burberry：博柏利9. Hermès：爱马仕10. Balenciaga：巴黎世家十九、服装行业的专业术语与缩写1. AOP：All Over Print（全印）2. LBL：Label（标签）3. YKK：Yoshida Kogyo Kabushikikaisha（吉田工业株式会社）4. BOM：Bill of Materials（物料清单）5. MOQ：Minimum Order Quantity（最小订货量）6. SKU：Stock Keeping Unit（库存单位）7. UPC：Universal Product Code（通用产品代码）8. PMS：Pantone Matching System（潘通配色系统）9. CAD：ComputerAided Design（计算机辅助设计）10. CAM：ComputerAided Manufacturing（计算机辅助制造）二十、服装行业的国际标准与认证1. ISO 9001：质量管理体系认证2. ISO 14001：环境管理体系认证3. OekoTex Standard 100：纺织品环保标准4. GOTS：全球有机纺织品标准5. BCI：Better Cotton Initiative（更好棉花倡议）6. LEED：绿色建筑评估体系7. WRAP：世界责任生产认证8. SA8000：社会责任标准9. FSC：森林管理委员会认证10. GRS：全球回收标准二十一、服装行业的市场调研与数据分析1. SWOT Analysis：优势、劣势、机会、威胁分析2. Market Segmentation：市场细分3. Consumer Insights：消费者洞察4. Competitor Analysis：竞争者分析5. Trend Analysis：趋势分析6. Sales Forecasting：销售预测7. Inventory Analysis：库存分析8. Customer Lifetime Value：客户终身价值9. Net Promoter Score：净推荐值10. Customer Satisfaction Survey：客户满意度调查。

6.买手专业术语中英文对照买手专业术语中英文对照A-line Skirt A字裙Allocator 配货员Ball Jacket 球衣Basic 基本款Batwing Sleeve 蝙蝠袖Bell Jacket 喇叭袖Bermuda Shorts 百慕大裤Bishop Sleeve 主教袖Blazer 休闲便西服Boat Neckline 船领Bolero 波雷诺外套Boot-Cut Pants 喇叭裤Brand Owner 品牌商Broomstick Skirt 扫帚裙Bubble Skirt 灯笼裙Business to Business B2B 企业对企业Buying Conference 订货会Camisole 吊带贴身小背心Cap Sleeve 盖肩袖Capri 卡普里裤Car Coat 便装短外套Casual Wear 休闲装Catalogue Selling 产品目录销售Classic 经典款Cutting, Making, Trimming CMT 服装加工Color Palette 色板Corduroy 灯芯绒Cost of Goods COG 产品成本Cotton 棉Couture 高级时装Cowl Neckline 大樽领Crepe 绉布Crepe de Chine 双绉Crepe Satin Plain 素绉缎Culottes 裙裤Customer Profile 顾客档案Daily Wear 日常装Dealer 经销商Deep Cut Square Neckline 低方领Deep V Neckline 低V领Department Store 百货商场Dinner Jacket 男式晚宴装Distributor 分销商Distributor’s buyer 分销商公司的买手Dolman Sleeve 多尔曼袖Down Jacket 羽绒服Dress Shirt 便西服衬衣Duffle Coat 带风帽的粗呢大衣Duster Coat 中短装风衣E-commerce 电子商务Eisenhower Jacket 艾森豪威尔夹克Fabric Care 面料护理Fabric Contents 面料成分Fabric Sourcing 面料开发Fabric Weight 面料重量Fads 短线款Fashion 时尚款Fashion Buyer 时装买手Field Jacket 战地服Fit 合体Flannel 法兰绒Flax 麻Fleece Jacket 飞行装Free-standing Shop 街铺French Terry 毛圈布Full Skirt 伞裙Gabercord 华达呢Girl’s Fashion 少女装Grading 推挡Gross Profit GP 毛利润Guayabera 轻便绣花衬衣Helter Neck Dress 环领裙Halter Top 环领背心Harem Pants 哈伦裤Heavy Outwear 厚外套Henley Shirt 半开襟T恤Inventory 库存Inventory aging 库龄Inventory vs. Sales Ratio 存销比Jean 牛仔布Jumper Suit 连体裤Khaki 卡其Kilt Jacket 苏格兰裙套装Knitwear 针织物Lab Dip 色卡Lacoste 双珠地Lady’s Wear 少淑装Lead Time 发货期Leather Goods 皮革品Leg of Mutton Sleeve 羊腿袖Leggings 打底裤Logo 品牌标识Loose Fit 宽松版型Man-made Fabric 人造纤维Manufacturer 制造商Mark Down 折让Mark Up 加价Marketing 营销Melton 麦尔登呢Merchandise Planning 商品计划Merchandiser 跟单Minimum Order Quantity MOQ （订货的）最低订量Motorcycle Jacket 摩托车手夹克Neckline 领型Nehru Jacket 尼赫鲁装Norfolk Jacket 诺福克夹克Off-the-shoulder 露肩领Old women’s Wear 中老年装One- piece 整件装Open-to-buy OTB 采购预算Outwear 外套Overalls 工装裤Oxford 牛津布Pants 裤子Pattern Cutting 版型Shirt 衬衫Blouse 衬衫Shirtwaist Dress 衬衣裙Shopping Mall 购物中心Silk 真丝Silk Jacquard 提花绸Skinny Pants 窄脚裤Skirt 半身裙Sleeve 袖子Slim Fit 紧身型Spec Sheet 工艺单Sports Wear 运动装Suits 职业套装Sundress 太阳裙Super Market 超市Surplice Dress 包裹领裙Sweatshirt 卫衣Taffeta 塔夫绸Tank A 字背心T ent Dress 帐篷裙T erry 毛巾布Trench Coat 风衣Trousers 裤子T-shirt T恤Turtle Neck 樽领TV shopping 电视购物Tweed 粗花呢Twill Weave 斜纹组织Vest 背心Wholesaler 批发商Windbreaker 防风夹克Wool 毛Young Lady’s Fashion 淑女装。

服饰零售英语大全女士服装1.S:Are you looking for something in particular,madam? [00:02.60]各行业销售实用会话您在找什么吗,小姐?[00:05.20]C:Yes,I need a dress for a wedding party.[00:07.42]是的,我想买一条参加婚礼时穿的裙子.[00:09.64]S:How about this one?It's a K.C. design.[00:12.17]这条可以吗?这是K.C.的设计.[00:14.71]C:It looks nice,but I like close-fitting dresses.[00:17.49]它是很好看,但我喜欢紧身的裙子.[00:20.27]S:Then try this one.It's very elegant.[00:22.60]那么试试这条,款式很优雅.[00:24.92]C:Hm...I'll try it on first.[00:27.19]唔,让我先试穿一下.[00:29.47]S:Sure.What size do you wear,madam? C:Size 9. [00:32.40]当然可以.请问你穿什么尺码的呢,小姐? 九号. [00:35.34]S:Here you are,madam.The dressing room is over there. [00:37.83]这条就是,小姐.试衣室在那边.[00:40.31](later) C:It's a bit tight.[00:41.93](稍后)似乎太紧了.[00:43.55]S:But it looks beautiful on you.[00:45.23]但你穿起来很漂亮,[00:46.92]Perhaps it's the cutting that makes you feel tight.[00:49.24]或许只是剪裁问题令你感到紧罢了.[00:51.57]Frankly speaking,not many people could wear this kind of style well.[00:54.54]说真的,这种款式没多少人穿起来好看,[00:57.52]You're one of the exceptions.[00:59.26]但你是一个例外.[01:01.00]C:Thank you very much.I'll take that.[01:03.07]谢谢你的赞美,那么我就买下这条裙子.[01:05.15]But I don't like the black one.Do you have any lighter colours? [01:07.93]但我不喜欢这件黑色的,有颜色浅点的吗?[01:10.71]S:Sure,how about this cream colour?[01:13.05]有的,乳白色怎么样?[01:15.39]C:No,that will clash with the bride.[01:17.31]不行,跟新娘子的衣饰不协调.[01:19.23]S:Then will peach do?[01:20.81]那桃红可以吗?[01:22.39]C:Fine.By the way,is it machine washable?[01:25.47]可以.还有,它能机洗吗?[01:28.56]S:I'm afraid it must be dry-cleaned.[01:30.44]恐怕必须干洗.[01:32.32]C:Alright.I also want to buy some casual clothes.[01:35.14]好吧,我买了.我还想买便服.[01:37.96]S:Jeans and jackets are over there,madam.[01:40.04]牛仔裤及外套在那边,小姐.[01:42.11]C:(Tries a pair of jeans on)It's a bit too long.[01:43.94](试穿了一条牛仔裤) 太长了,[01:45.77]Will it shrink after being washed?[01:47.69]洗后会缩水吗?[01:49.61]S:I'm afraid not.It has been pre-washed,but we can shorten it for you.[01:52.55]恐怕不会,这是水洗过的.但我们可以替您改短它.[01:55.49]C:You have an alteration service?[01:57.71]你们有修改服务?[01:59.93]S:Yes,madam.It's free.Let me take a look at it.[02:02.87]有,而且是免费的.让我看看,[02:05.81]We should take off about an inch.[02:08.03]大概要改短一英寸.[02:10.25]C:Thanks a lot.Can I have the navy blue one?[02:12.77]谢谢你,我想要海军蓝.[02:15.29]By the way,will the colour fade?[02:17.31]另外,会褪色吗?[02:19.34]S:No,it won't.It's colour fast.[02:21.62]不会.这是不褪色的.[02:23.91]It takes about three days.Would you come the day aftertomorrow?[02:27.03]修改大约需要三天时间,麻烦你后天来取好吗?[02:30.15]C:Thanks.Do I have to pay now? S:Yes,please.[02:32.83]谢谢你,要现在付款吗?是的.[02:35.51]Would you please also give me your name and telephone number?[02:38.24]请告诉我你的名字及电话号码.[02:40.97]Words 1.dress 服装blouse[02:42.89]女装衬衫[02:44.81]cardigan[02:46.13]开胸毛衣[02:47.44]evening dress fur[02:49.63]晚礼服皮草[02:51.81]gown jeans[02:53.87]女装长礼服牛仔裤[02:55.93]jersey jumper[02:58.12]紧身毛衣针织套头外衣[03:00.30]maternity clothes[03:01.92]孕妇装[03:03.54]mink[03:04.86]貂皮大衣[03:06.17]one-piece dress[03:07.86]连身裙[03:09.54]pullover[03:10.92]套头毛衣[03:12.29]raincoat skirt[03:14.40]雨衣半截裙[03:16.52]slack sport suit[03:18.79]松身衣运动套装[03:21.06]sweater swimming suit [03:23.28]厚运动衣泳衣[03:25.51]tights underwear/lingerie [03:28.44]紧身衣内衣[03:31.38]2.款式close-fitting [03:33.51]紧身[03:35.64]collarless long sleeve [03:37.91]无领长袖[03:40.19]loose-fitting sleeveless [03:42.55]松身无袖[03:44.91]turtle-neck v-neck [03:47.10]高领V领[03:49.28]3.质料cotton linen [03:51.76]棉质麻[03:54.24]nylon rayon[03:56.21]尼龙人造丝[03:58.18]silk velvet wool[04:00.67]丝丝绒羊毛[04:03.15]2.男士服装S:May I help you,sir? C:I want to try on this suit. [04:06.24]我能效劳吗,先生?我想试穿这套西装.[04:09.34]S:Certainly,please help yourself.(later)[04:11.31]当然可以,请随便试.(稍后)[04:13.28]C:I'm afraid it's too narrow across the shoulders.[04:15.76]我觉得肩这儿太瘦了.[04:18.25]Do you have a larger one? S:Yes,sir.Here you are.[04:21.08]有大一点的吗? 有的,这便是,先生.[04:23.92]C:(Tries it on)It's a bit loose. Do you have size in the middle? [04:26.58](试穿上)这件又太肥了.有没有中间码的?[04:29.24]S:I'm afraid not,sir. C:What a shame![04:31.31]恐怕没有,先生. 真遗憾![04:33.37]S:Would you consider a custom-made one?[04:35.50]你何不考虑订做一套呢?[04:37.63]It costs more or less the same as the ready-made one.[04:40.01]价钱和现成的也差不多.[04:42.38]C:Really?Can you make one up here?[04:44.72]真的? 我可以在这里订做吗?[04:47.06]S:Yes,sure.Please come to the tailoring department with me.[04:50.09]当然可以,请随我到裁缝部,[04:53.12]They will take your measurements.[04:54.79]他们会替你量身体尺寸.[04:56.46]C:I also want to buy a tie that goes well with the suit.[04:59.00]我还想买一条领带来配那套西装,[05:01.53]Can you recommend one for me?[05:03.36]你可以给我推荐一条吗?[05:05.19]S:You mean this dark grey colour suit? C:Yes.[05:07.71]配这套深灰色西装吗? 对.[05:10.23]S:How about this striped one? C:I don't like striped.[05:12.87]这条带条纹的如何? 我不喜欢条纹领带.[05:15.51]S:Then would you like a flecked one?[05:17.28]斑点的怎么样?[05:19.06]C:No,I want a pattern similar to this.(Points to his own tie) [05:21.63]不好,我想要跟这图案差不多的.(指指自己的领带)[05:24.21]S:Just a moment.I'll see whether we have any similar designs... [05:27.14]请稍等,让我看看有没有类似款式...[05:30.08]How about this one? C:It's fine.How much is it?[05:32.66]这条怎么样? 不错,多少钱?[05:35.23]S:Four hundred and twenty dollars...Take you five hundred... [05:38.36]四百二十元... 收你五百元...[05:41.50]Here are your change and receipt,sir.[05:43.33]这是找你的零钱及收据,先生.[05:45.16]C:Thanks.Do we go to the tailoring department now? [05:47.78]谢谢,我们现在去裁缝部好吗?[05:50.41]S:Yes,sir.Please this way.[05:52.39]好的,先生.请往这边走.[05:54.38]Words 1.服饰jacket shirt[05:57.30]夹克(外套) 恤衫[06:00.23]shorts suit[06:02.41]短裤西装[06:04.59]tailcoat trousers[06:06.92]燕尾服裤[06:09.24]tuxedo waistcoats/vest[06:12.27]男装礼服背心[06:15.30]2.配饰bow tie cuff links[06:18.19]蝶形结带袖扣[06:21.07]suspenders tie[06:23.20]吊带呔(领带)[06:25.33]tiepin[06:26.77]呔夹[06:28.21]3.款式checked chic[06:30.99]方格纹别致的[06:33.77]flecked simple/plain[06:36.45]斑点简单朴素的[06:39.12]striped[06:40.50]条纹的[06:41.87]3.鞋类S:Good afternoon,sir.May I help you?[06:44.65]午安,先生,有什么能效劳吗?[06:47.43]C:I want to try on a pair of shoes in the display window. [06:49.97]我想试橱窗内那双鞋子.[06:52.50]S:Would you please show me,sir? C:This one.[06:54.93]麻烦你告诉我哪一双好吗? 这双.[06:57.36]S:I see.What's your size,sir? C:Eight.[07:00.14]好的,请问你穿几码? 八号.[07:02.92]S:Just a moment,please.... Here you are.[07:05.35]请等一会...这双就是.[07:07.78]C:(Tries on) It fits me.[07:09.15](试穿上)很合脚,[07:10.52]But let me fasten up the shoelace and walk a few steps to see how it feels.[07:13.85]让我绑上鞋带走几步感觉一下.[07:17.19]S:Sure,sir.Make sure there is little space left in the toe.[07:20.16]好的,先生,请注意鞋头必须留下一点空间.[07:23.14]C:Hm...the sole is too hard.Could you give me that one with soft sole?[07:26.88]唔...鞋底太硬了,你可以给我那双软底鞋吗?[07:30.61]S:Certainly,sir.Here you are.[07:32.74]当然可以,先生,给您.[07:34.87]C:This one is much better.What is it made of?[07:37.30]这双好多了,是什么造的?[07:39.73]S:Pig-skin.It's very durable,sir.[07:42.05]是猪革造的,先生,非常耐穿.[07:44.38]C:Do they need special care? S:Nothing special,sir. [07:47.21]需要特别保养吗? 不需要,先生.[07:50.05]Just put them in a dry and cool place.[07:52.18]只需放在干爽的地方,[07:54.31]Don't put them into water.Polish them regularly. [07:56.88]不要放进水里,定期打鞋油.[07:59.45]Lastly,put some paper in to keep it in shape[08:01.97]还有,放些纸撑在鞋筒内,以保持鞋型[08:04.49]when you're not going to use it for a long period of time. [08:07.01]当你长时间不穿时.[08:09.53]C:Thank you for the information. I'll take it.[08:11.76]谢谢你告诉我这么多,我要这双吧.[08:13.98]Words 1.鞋类ballet slippers[08:16.21]芭蕾鞋[08:18.44]boots cloth shoes[08:20.51]靴布鞋[08:22.57]high heels[08:24.01]高跟鞋[08:25.44]leather shoes[08:26.92]皮鞋[08:28.40]sandals slippers [08:30.37]凉鞋拖鞋[08:32.34]sport shoes[08:33.85]运动鞋[08:35.37]sneakers walking shoes [08:37.64]便鞋[08:39.92]2.构造clasp foot pad [08:42.49]鞋扣鞋垫[08:45.06]shoelace sole[08:47.03]鞋带鞋底[08:49.01]3.质料alligator shoes [08:51.19]鳄鱼皮皮鞋[08:53.37]cloth goat skin [08:55.44]布小羊皮[08:57.52]leather[08:58.84]皮[09:00.16]man-made leather[09:01.74]人造皮[09:03.32]moccasin pig skin[09:05.54]鹿皮皮鞋猪革[09:07.76]4.款式plain toe round toe[09:10.64]平头圆头[09:13.51]sharp toe square toe[09:15.79]尖头方头[09:18.08]4.珠宝、首饰C:Can you recommend something for an anniversary present?[09:21.06]请推荐一件结婚纪念礼物给我好吗?[09:24.04]S:Yes,sure.How about this natural pearl necklace?[09:26.96]当然可以,这条天然珍珠项链可以吗?[09:29.89]C:It's too expensive.Do you have a cultured one?[09:32.76]太贵了,有没有人工养殖的珍珠?[09:35.63]S:Yes,we do have cultured pearls,but there is not much choice. [09:38.91]有的,但款式不多,[09:42.19]Would you like us to custom-set one?[09:44.27]你想订制一条吗?[09:46.34]C:No,thanks.Can I have a look of that pair of earrings? [09:49.17]不用了,谢谢.让我看看那对耳环可以吗?[09:51.99]S:The heart-shaped ones?[09:53.61]心形那对,是吗?[09:55.23]They are the most beautiful one in our shop.[09:57.26]这是本店最漂亮的耳环,[09:59.30]They are 18K gold and inlaid with jade.[10:01.94]是18K金镶翡翠的.[10:04.58]C:Is it real jade? S:Yes,of couse,sir.[10:06.90]那是真翡翠吗? 当然是真的,先生.[10:09.23]Everything sold here is real.We have very good reputation in this business.[10:12.61]这里出售的都是真珠宝,我们在这行业享有盛名.[10:15.99]C:How much is it?[10:17.57]这个要多少钱?[10:19.15]S:Four thousand dollars. C:I'll take it.[10:21.18]四千元.就买这个吧,[10:23.20]Do you accept credit card? S:Yes,sure.[10:25.54]能用信用卡吗? 当然能了[10:27.88]C:Could you please gift-wrap it for me?[10:29.76]请给我包装成礼品.[10:31.64]S:Would you like a ribbon on it too?[10:33.52]系上一条丝带好吗?[10:35.40]C:Yes,please.That's very nice of you to think of that.[10:38.12]好的,谢谢. 你真细心.[10:40.84]S:We also have a complimentary anniversary card.[10:43.46]我们附送一张结婚纪念卡.[10:46.09]C:It's so beautiful. Thanks a lot.[10:48.16]很漂亮!谢谢.[10:50.24]S:You're welcome,sir.[10:51.77]别客气,先生.[10:53.30]I'm sure your wife will like it.Happy anniversary.[10:55.97]我相信你太太一定会喜欢这份礼物的,祝你结婚周年快乐. [10:58.65]Words 词汇1.首饰种banglles/bracelet[11:01.28]手镯[11:03.90]brooch earring[11:06.12]胸针耳环[11:08.34]necklace nose ring ring[11:11.07]项链鼻环戒指[11:13.80]2.质料款式agate alloy[11:16.43]玛瑙合金[11:19.05]amber coral[11:21.12]琥珀珊瑚[11:23.18]crystal diamond[11:25.41]水晶钻石[11:27.65]emerald gold[11:29.67]翡翠金[11:31.70]jade pearl[11:33.73]玉珍珠[11:35.77]platinum ruby[11:37.95]白金红宝石[11:40.13]sapphire sardonyx silver[11:43.02]蓝宝石红玛瑙银[11:45.91]5.美容化妆S:Good morning,madam. Can I help you?[11:48.64]早晨好,小姐,你需要什么服务?[11:51.37]C:I want to buy some cleaning milk.What would you recommend?[11:54.10]我想买洗面奶,推荐一款给我好吗?[11:56.83]S:Your complexion is on the oily side.I suggest you using cleansing gel.[12:00.46]你的皮肤偏油,我提议你用洁面嗜喱.[12:04.09]C:Anything that'll keep my skin clean will do.[12:06.36]任何能保持我面部清洁的都成.[12:08.63]S:How about this one?[12:10.16]这个怎么样,[12:11.69]It cleans thoroughly without striping your natural protective oil. [12:14.82]它能彻底清洁你的皮肤,又不会破坏表皮本身的自然保护油分.[12:17.96]The gentle formula keeps skin soft and healthy.[12:20.69]配方温和,令肌肤肤柔软健康.[12:23.42]C:Hm...the smell is too strong,I can't stand it.[12:26.29]唔...这个味道太浓,我受不了,[12:29.17]I'm very sensitive to fragrance.[12:31.05]我容易对香味过敏.[12:32.93]S:We've also got a fragrance-free one,specially for sensitive skin.[12:36.02]我们有一款是无香味的,是专为敏感皮肤而设计的,[12:39.12]I'm sure you'll like it.[12:40.70]相信你一定会喜欢.[12:42.28]C:I'll try that.Do you have facial cream to go with that? [12:44.96]那我试试吧,有配套面霜吗?[12:47.63]S:Yes.sure.This line of products is fragrance-free.[12:50.56]当然有,这系列的产品都是无香味的,[12:53.49]We have facial mask,moisturizing lotion,eye cream and tonic. [12:57.31]包括面膜,保湿乳液,眼霜及爽肤水.[13:01.14]C:I'll buy the moisturizing lotion and cleansing gel first. [13:03.82]我先买保湿乳液及洁面嗜喱,[13:06.49]If they suit me,I'll come back for the others later.[13:08.82]若适合我用,再回来补购其他产品.[13:11.14]S:Thank you very much,madam.[13:12.82]谢谢你购买,小姐.[13:14.49]Here are some samples of our products.Do try them out.C:Thank you.[13:17.91]这儿有一些产品的试用装请拿回去试试. 谢谢你. [13:21.33]S:You're welcome,madam[13:22.77] 别客气,小姐.[13:24.21]Words 词汇cheek rouge[13:25.68]胭脂[13:27.16]cleansing milk[13:28.63]洗面奶[13:30.11]conditioner[13:31.53]护发素[13:32.96]eyebrow pencil[13:34.59]眉笔[13:36.22]eyeliner pencil[13:37.80]眼线笔[13:39.38]eye shadow[13:40.86]眼影[13:42.33]face brush[13:43.76]面刷[13:45.18]face powder[13:46.64]扑面粉[13:48.11]facial cream foundation[13:50.48]面霜粉底[13:52.86]lip liner lipstick[13:54.99]唇线口红[13:57.12]make up mask[13:59.20]化妆面膜[14:01.27]nail chipper nail polish[14:03.70]剪甲刀指甲油[14:06.13]perfume puff tonic[14:08.91]香水粉扑爽肤水[14:11.70]6.家庭电器S:Are you looking for something,madam? [14:14.13]您想买什么吗,小姐?[14:16.55]C:I want to buy a refrigerator.[14:18.38]我想买一部冰箱.[14:20.21]S:How about this one?[14:21.74]这个怎样?[14:23.27]It has a decodorizer to keep the fridge free of bad smells. [14:26.15]它有一个除臭系统,防止出现臭味.[14:29.04]C:This one is too big.I think a two-door is alright. [14:31.97]这个太大了,我想双门的就可以了,[14:34.89]We only have a small openkitchen.[14:36.97]我们只有一个小型开放式厨房.[14:39.05]S:Then how about this one?[14:40.73]那这个可以吗?[14:42.42]It's low noise design,reduces the offensive operating noise to a minimum.[14:45.89]它的静音设计将恼人的运作声减至最低,[14:49.36]You won't be disturbed even it is placed in the living room. [14:52.09]即使放在客厅也不会被骚扰.[14:54.82]C:It sounds good,but it's too expensive. It's over my budget. [14:57.96]听起来不错,但是太贵了,超出了我的预算.[15:01.09]S:We have a convenient installment scheme,madam.[15:03.46]您可以采用分期付款方式小姐.[15:05.82]C:Really? How does it work?[15:07.94]真的? 是怎样的?[15:10.05]S:You pay a downpayment of two thousand dollars,[15:12.57]你首先支付二千元的首期,[15:15.10]and then within a year three hundred each month.[15:17.58]然后在一年内每月付款三百元.[15:20.06]C:That's fine.I'll take it.[15:22.10]那太好了. 那我就买下这台吧![15:24.13]How long is the warranty period?[15:26.01]保用期有多久?[15:27.90]S:Three years,madam.Even when the warranty expires, [15:30.87]三年,小姐.即使保用期过去,[15:33.85]you can still enjoy a discount on any repair works.[15:36.42]你仍能享有优惠的维修服务,[15:39.00]by presenting the expired warranty card.[15:41.28]只要出示那张已过期的保用卡便成了.[15:43.57]C:Great!Do you have one in grey?[15:45.79]太好了! 有灰色的吗?[15:48.01]S:Yes,madam.Would you please fill out this form and pay down-payment now?[15:51.43]有的,小姐.请你填好这份表格并支付首期付款.[15:54.85]C:(Fills out the form) Here you are.[15:56.32](填好表格)给你.[15:57.78]S:When do you want it delivered?[15:59.41]你要求什么时候送货?[16:01.04]C:Next Monday,please.[16:02.72]下星期一.[16:04.39]S:Fine.We will deliver and install it for you on Monday. [16:07.21]好的,我们会在星期一送货并为您安装.[16:10.03]Here's your receipt,madam.[16:11.65]这是你的收据,小姐.[16:13.27]C:(Checks the brand,model number and price cardfully) Thank you.S:Thank you.[16:15.05](小心核对牌子,型号及价钱)谢谢你.谢谢惠顾.[16:16.82]Words 单词air-conditioner[16:18.29]空调[16:19.75]electric fan[16:21.33]电风扇[16:22.91]electric iron[16:24.49]电熨斗[16:26.07]electric kettle[16:27.60]电水壶[16:29.13]microwave oven[16:30.80]微波炉[16:32.47]refrigerator[16:33.95]电冰箱[16:35.42]rice cooker[16:36.86]电饭煲[16:38.30]vacuum cleaner[16:39.82]吸尘器[16:41.35]washing machine[16:42.88]洗衣机[16:44.41]7.摄影器材S:May I help you,sir? C:I'm looking for a camera. [16:47.58]有什么能效劳,先生? 你要哪一款照相机.[16:50.76]S:What kind of camera are you looking for,[16:52.82]你要哪一款照相机呢?[16:54.88]single lens reflex SLR or snapshot cameras?[16:57.52]单镜反光机还是全自动机?[17:00.16]C:What's the difference between them?[17:01.94]两者有何分别?[17:03.71]S:SLR is more flexible than snapshot camera.[17:06.39]单镜反光机较灵多活.[17:09.07]It accepts interchangeable lenses,[17:11.20]镜头可以拆下来替换,[17:13.33]offers a wider range of exposure options than a snapshot camera.[17:16.41]比自动机提供更多曝光选择,[17:19.49]But it is a bit heavier than the snapshot variety.[17:21.87]但却较自动机笨重.[17:24.24]C:Which one is easier to operate?[17:26.22] 哪一款比较容易操作?[17:28.19]I'm not a serious photographer.[17:30.07]我并非一个资深摄影者.[17:31.95]S:Then I suggest you buying a snapshot.[17:33.94] 那我提议你买一部全自动相机,[17:35.92]Its function includes automatic film loading and winding, [17:38.70]它的功能包括:自动上卷及回卷,[17:41.49]automatic exposure,builtin flash and automatic focus.[17:44.61]自动曝光,内置闪光灯及自动对焦等等.[17:47.73]C:Can I control the focal length?[17:49.62] 我能控制焦距吗?[17:51.52]S:Yes,some of them include a built-in zoom lens[17:54.25]可以,有些自动机有内置变焦镜.[17:56.98]with wide-angle and telephoto settings.[17:59.25]变焦镜具备广角镜及远摄镜功能的[18:01.52]C:Great!How much is that kind of camera?[18:03.81] 那太好了,这类相机要多少钱?[18:06.09]S:It depends on the brand.[18:07.82] 那要看牌子而定,[18:09.54]The price range is from one thousand to three thousand Hong Kong dollars.[18:12.73]从一千到三千港元不等.[18:15.91]C:That's still within my budget.[18:17.64] 那依然在我的预算内,[18:19.36]But do you have a warranty that covers overseas countries? [18:21.94]但在外国有保修点吗?[18:24.51]I live in London,you know.[18:26.13]你知道,我住在伦敦.[18:27.75]S:Yes,sir.All cameras here have international warranties [18:31.18]有的,先生,这里所有的照相机皆有国际保修,[18:34.62]and we do have service centre in London.[18:36.84]而且在伦敦亦有维修中心.[18:39.06]C:Excellent![18:40.38] 非常好![18:41.70]Would you please recommend a snapshot camera to me? [18:44.19]那以请你介绍一款自动照相机给我好吗?[18:46.69]S:How about this one...[18:48.31] 这款可以吗...[18:49.93]Words 单词1.照相机种类'bridge' camera[18:52.06]半自动机[18:54.18]single-lens reflex camera[18:56.16]单镜反光机[18:58.13]snapshot camera[18:59.85]全自动机[19:01.58]2.功能automatic exposure[19:03.86]自动暴光[19:06.15]automatic film loading[19:07.98]自动上片[19:09.81]automatic film winding[19:11.63]自动回卷[19:13.46]automatic focus[19:15.13]自动对焦[19:16.81]automatic setting of film speed[19:18.79]自动调校感光速度[19:20.78]self-timer[19:22.36]自拍制[19:23.94]3.配件actinometer [19:26.01]测光计[19:28.09]betteries[19:29.46]电池[19:30.83]built-in-flash [19:32.52]内置闪光灯[19:34.20]built-in zoom [19:35.78]内置变焦镜[19:37.36]lens filter[19:39.28]镜片滤镜[19:41.20]flash bulb[19:42.64]闪光灯[19:44.08]telephoto lens [19:45.70]远摄镜[19:47.32]tripod zoom lens [19:49.50]三脚架变焦镜。

零售业英语Part1. 接待Part 2 展示商品Part 3 推荐货品Part 4 游说购买Part 5 产品说明Part 6 提供保证Part 7 提供折扣、优惠Part 8 拒绝顾客Part 9 付款方式Part 10 包装运送Part 11 向客人道歉Part 12 对付麻烦的顾客Part 13 处理顾客投诉Part 14 向顾客提供资料Part 15 多谢顾客惠顾English for RetailingPart1. 接待1. What can I do for you?S: Good morning, sir. What can I do for you?C: I'm just browsing around.S: Please take your time.2. Are you looking for something?S: Are you looking for something? Madam?C: Well, yes. I just wonder whether you have tie rack here. S: Certainly, madam. Would you mind coming over here?3. Pardon meS: Good morning, sir. May I help you?C: I want a telephoto lens. Do you have one here?S: Pardon me.C: I want a telephoto lens.S: I'm sorry, I don't understand. Just a moment, please. 4. Good morning, Miss Bruce. The same as usual?S: Good morning, Miss Bruce. A loaf of brown bread as usual？C: Yes, please, Amy. Here's your money. This is my friend Jenny. Would you give her a cheese cake? I highly recommended it to her.S: An excellent choice! Our cheese cakes are very famous.5. Our business time is from...to...C: I've got an appointment today, but I'm leaving tomorrow afternoon. Do you think I have enough time to buy souvenirs?S: Sure, sir. We open at nine o'clock sharp in the morning.You can bring along your luggage and do your shopping here.We'll be more than happy to serve you. Besides, it's near the airport here. C: That's great! Thanks a lot. See you tomorrow.6. Would you please wait for a while?C1: Can you tell me how to use it?S: Sure, madam.C2: (Looks at the salesgirl impatiently)S: I'm sorry, sir. Would you please wait for a while? I'll be with you as soon as possible.Part 2 展示商品1. Please take a look at this.S: Please take a look at this pair of earrings. They are the latest style.C: I prefer that pair. Can I have a look at them?S: Sure, here you are.C: Hm...they don't look good on me. Can I try that pair?S: Certainly, I think this pair suits you most.C: I agree. I'll take them.2. Let me show you.C: What's this?S: This is a new tin opener. It can open a tin more quickly and safely.C: I see. It sounds intersting. How does it work?S: Let me show you...Part 3 推荐货品1. Do you have a particular brand in mind?C: Can you give me a sixty-minute cassette tape?S: Do you have a particular brand in mind?C: TDK, please.S: Certainly, madam. Here is one.2. What's your budget?C: I want to buy a video camera, but nothing too expensive.S: What's you budget, sir?C: Around ten thousand dollars.S: Then you could buy a very good one...3. May I recommend this？C: Do you have alarm clocks with loud alarms? I always oversleep.S: May I recommend this one madam? It has a double-ring system. It will ring again five minutes after you've pressed the button and frankly speaking, the noise is intolerable.4. Would you like to try it on?C: It's a nice skirt.S: Would you like to try it on, madam? I'm sure it will look good on you.C: O.K. I'll try a size 9.S: Here you are, madam. Maybe you could take this belt with you.It matches well with the skirt. The fitting room is over there.5. I'm sorry, we don't have this. Would you prefer that?C: Can I have a pack of CK cigarettes?S: I'm sorry, sir, we don't have CK. Would you prefer Benson? It's milder than CK.C: O.K. I'll try that.6. Would you want something else?C: I'll take this.S: Thank you, sir. Do you want something else? What about this cigar holder? It is gold plated.C: It looks good. How much is it?S: Two hundred dollars, sir.C: I'll take it as well7. Would you try a larger one? I think it fits better.C: (Tries a jacket)What do you think?S: It looks good, but would you try a larger one? I think it will fit ever better. C: What about this colour?S: It's very nice and can match with other colours easily.Part 4 游说购买1. It's the trendy look.C: Can I try this jumper?S: Yes, sure.C: (Tries it on)What do you think?S: It suits you very well. Why not try on this hat too? It's the trendy look.2. It matches your style.C: The sleeves are too long, aren't they?S: It's the trendy look. Besides, it matches your style.C: I'll take it then.3. They're of high quality.C: It's too expensive!S: But it's worthwhile because of its high quality. Just think about how durable it is.4. This is selling very well.C: Let me think about it.S: Don't hesitate, madam. In fact, it is selling very well. I don't think we have much left.5. We sell it exclusively.C: It's a nice vase, but I think it's too heavy. Maybe I could find another one near the hotel.S: We sell it exclusively, sir. You can't find it anywhere else. We'll pack it well for you to make it easy to carry.6. It will be much cheaper to buy the whole set.C: Can I take these two cups?S: Why don't you buy the whole set, sir? It will be much cheaper.C: But I only need two.S: You can save up to thirty per cent each cup if you buy them as a whole set. In fact, they are very nice souvenirs.7. It's our free gift.S: Madam, during the promotion period, we offer a nice free gift for every purchase over five hundred dollars and it is on a first-come, first-serve basis. C: Then I'll take this foundation too. Is that enough?Part 5 产品说明1. It's made of genuine leather.C: I like the design of this handbag. What is it made of?S: It's made of genuine leather, madam. It wears well.2. We've very sizes and colors.C: I love this Chinese frock, but I wonder if you have my size.S: Don't worry, madam. We have various sizes and colours in these frocks. Some are specially designed for foreigners with tall figures. Would you like to try one on?3. It's water-proof.S: This style of watches are specially designed for young people. It gives an energetic feel.C: I think my son will like it. He's very active.S: It's also water-proof, so he doesn't have to take it off when swimming.C: That's good. I'll take it.4. We offer an alternation service.C: Oh! These trousers are too long, but the waist fits. Do you have a shorter one?S: We offer an alteration service. We can shorten it for you.C: How much does it cost?S: It's free of charge.C: But I'm leaving tomorrow.S: Don't worry, sir. It only takes three hours. You can shop around and come back later to get it.5. T ake good care of it.C: I've never bought a silk cheongsam before. What should I do to keep it in shape?S: Nothing special, madam, but you should take good care of it while washing. Don't put it in hot water or rub or wring it. Remember always button the buttons.6. You could order it.C: Do you have another one in black?S: I'm sorry, sir, we don't have one in black, but it could be ordered. It takes about two days.C: That's alright.S: Do you have any special requirements?C: Yes, I want to have my name engraved on it.7. We sell it by grams.S: Can I help you, sir?C: I'm looking for some Chinese tea. My friends told me I should not leave without a bag of Chinese tea.S: I'm sure you'll like it. Here you are, sir. We've got different flavours.C: How do you sell it?S: We sell it by grams.8. We have instructions in English.C1: Johnny, see this Chinese chess set? It's nice.C2: Yes, but we don't know how to play.S: Don't worry, madam, sir. We have instruct ions in English. It's easy to follow. C2: Then we'll try it. Give me this set, please.Part 6 提供保证1. Sure, you can exchange it.C: Can I try this shirt on?S: Certainly, sir. The fitting room is over there. (After trying on the shirt) Can I exchange it if I change my mind after purchase?S: Sure, you can exchange it provided that you've the receipt and haven't taken off the tag.2. We'll refund you.C: I'll take this video recorder.S: Thank you very much, sir. Do you need delivery service?C: No, thanks, I'll take it by myself. But what if there is problem with the recorder?S: You can exchange it for a new one within fourteen days of purchase.C: What if I don't want to exchange, can I have my money back?S: Yes, sir, we'll refund you in full.3. Warranty period.C: Do you have a warranty for this?S: Yes, it has an one year guarantee.C: What does it cover?S: It covers both service and parts.Part 7 提供折扣、优惠1. We are on sale now.S: Good morning,madam. May I help you?C: I'm just looking around.S: We're on sale now. Prices have up to fifty percent off. Don't miss the chance.2. Clearance saleC: From three thousand dollars to one thousand dollars! Is that true?S: Yes, madam. We're clearing our stock now. It's a real bargain.C: I see. Can you give me a basket? I'll buy something for my family.3. I can give you a 10% discount.C: This is a beautiful dress, but it's a little bit expensive. Can I have a discount? S: If you really like it, I can give you a ten percent discount.C: But it's still not cheap.S: I'm sorry ,madam. It is the best price we can offer.4. Bulk purchase.C: I want twenty of these. Can you give me a discount?S: Certainly, sir. We offer special discount for bulk purchase.5. Cash discount.C: Do you accept credit cards?S: Yes, madam. But we can offer five per cent discount, if you pay cash.C: Then I'll pay cash.6. Discount for regular customers.S: Mr Bruce. How are you today?C: Fine, thank you. Any new arrivals?S: Yes. I have kept this suit especially for you.They suit your figure.C: It's so nice of you. Let me try it on... Hm...it looks good, doesn't it?S: Yes, it fits you perfectly.C: How much is it?S: Since you are our regular customer, I could make a concession.The original price is eight hundred,I'll make it seven hundred.Part 8 拒绝顾客1. We can't reduce the price further.C: Can you give me a discount?S: We can offer a twenty per cent discount.C: But it still costs five hundred dollars. Can you make it cheaper?S: I'm sorry, madam, we can't reduce the price any further.2. We hold a one-price policy.C: It's too expensive. Can you make it cheaper?S: I'm sorry, sir. We hold a one-price policy. It's against our regulations to give you this discount. In fact, the price is reasonable for a suit of this high quality.3. We can't exchange it.C: I bought this shirt yesterday, but I want to exchange it for another pattern. S: I'm sorry, sir. We cannot exchange discounted products.C: Can I exchange it?S: Have you got the receipt, madam?C: No, I've lost it.S: I'm sorry, madam. We can't exchange it without a receipt.4. Non-refundable.C: I bought this shirt yesterday but the size is wrong. I want to have my money back.S: I'm sorry, sir. It's non-refundable, but you could exchange it for other goods with the same value.5. It has been reserved.C: What a cute teddy bear! I'll take this.S: I'm sorry, madam, it has been reserved. Would you like to order one?6. Not for sale.C: What a nice statue! How much is it?S: I'm sorry, sir, it is not for sale. It is only for display.C: I see, but I like it very much. Could you sell it to me?S: I'm afraid not,sir. Maybe you could find one in the antique shop around the corner.Part 9 付款方式1. Pay by cash.C: How much is it altogether?S: Let me calculate it for you, sir. The total is three hundred and sixty dollars. C:(Takes out a five dollar note) Here you are.S: Take your five hundred dollar note. Here's your change, sir.One hundred and forty. Please double check it.2. Pay by credit cardC: Do you take U.S. dollars?S: I'm sorry sir, we only accept Hong Kong dollars. Maybe you could exchange it at the counter over there.C: No, thanks. Then I'll pay by credit card.S: Thank you, sir. (T akes the card and gets an imprint) Please sign here. (Checks the signature) Thank you, sir. Here's your receipt.3. Deposit.S: I'm sorry sir. It's out of stock now. Would you like to order one?C: Yes, please. How long does it take?S: Probably two weeks. Would you like to pay for it now, or give a deposit first? C: I'll pay a deposit.4. Pay by installmentsC: It's too expensive!S: You could pay by installments, sir.C: Really! How does it work?S: First, you pay a down-payment of five hundred dollars then two hundred each month for twelve months.C: It sounds attractive Let me think about it.Part 10 包装运送1. PackingC: I'll take this pen. It's a good birthday present.S: Shall I wrap it for you, sir?C: Yes, thanks.S: Which one would you prefer, sir? A pink wrapping paper or red?C: I like the pink paper.S: Shall I tie it with a ribbon?C: Yes, that's very kind of you.2. Pack it separatelyC: We'll take all these.S: Thank you, sir. Would you like them to be packed separately?C: Yes, please. These two are a group while these four are another group. S: Yes, sir.3. DeliveryS: Do you need delivery sir?C: Yes, please. How much is it?S: It is free within the Island and Kowloon provided that there is a lift.C: Oh, that's too bad. I live in Mongkok, on the second floor, but without lifts. S: Then I'm afraid there is a delivery charge of two hundred dollars.C: That's fine. I'll pay for it. Can it be delivered on Monday?S: Just a moment, please. I'll check the schedule. Yes, it can be delivered on Monday morning. Can I have your name, address and phone number,sir?4. Overseas shipmentC1: These tiny sets of cups and pots are very good souvenirs, aren't they, John? C2: Yes, but they are not convenient to carry, specially when we have to visit Singapore and Thailand before we get back to the States.S: Don't worry, madam, sir. We could pack and ship them to the States for you. C1: Really? But I'm afraid they might get broken.S: They will be well-packed madam. I can guarantee that.C2: Then give us ten sets.(Hands out his credit card)S: Thank you very much. Could you please give me your name and address? Here's your receipt, sir.C2: Does it include the mailing charge?S: Yes, sir. It includes the mailing charge and a handling fee.C2:It's reasonable. When will they reach the States?S: It takes about sixty days, sir.C1: A bit too long, but that's fine.Part 11 向客人道歉1. MiscalculationS: Here's your change, sir.C: I think I've been shortchanged. I gave you a five hundred dollar note, didn't I?S: Yes, sir. Oh! I'm sorry I've made a mistake. Here's the correct change. Would you double check it?2. DelayC: When will my name-seal be ready? I've waited for half an hour.S: I'm sorry, sir. Unfortunately, the engraver hasn't shown up yet. Would you mind coming back later? (One hour later)C: How is my name-seal?S: It's ready, sir. We're terribly sorry for the delay.3. Mistaken goods.C: This pair of shoes is not what I bought. I think your salesgirl has made a mistake.S: I'm awfully sorry, sir. Would you show me which pair you bought. I promise it will not happen again.4. Deteriorated goodsC: I bought a pickled cucumber from you yesterday, but I think it has gone bad. S: That's most unusual. We have very strict quality control. We'll exchange it for you right away, sir. Thank you for bringing this to our attention. We'll look into the matter.Part 12 对付麻烦的顾客1. An impatient customerC:(At the back of the queue,shouts to the cashier impatiently)Hurry up, please! You're too slow. Could you let me pay first? I've only got a few items.S: I'm sorry for keeping you waiting, sir. But I must deal with each guest by turn. Please wait for a while, I'll be with you as soon as possible.2. A persistent customer.C: I'll take this ring.S: Thank you very much, sir. It is two hundred and fifty, please.C: Here you are. Can you tell me your name?S: JennyC: What a nice name, Jenny. Let's have a drink tonight.S: I'm sorry, we can't accept customer's invitation.C: Call me John. We're friends, aren't we?S: We want to be friends with all customers.C: Then do come out tonight.S: May I bring my husband too, sir?3. A nit-picking customerC: Can I try this on?S: Sure, madam.C: (Tries it on) It's fine. Can you give me a new one?S: They're all new, madam.C: But I want a packed one.S: Just a moment, please. I'll check it for you... Here you are.C: (Unpacks and checks) The colour seems different.S: I think it's due to the lighting. Would you come here and check again?C: I don't think so. Can you give me another one?S: Certainly, madam... Here you are.C: See, the hemlines are uneven. Please give me another one.S: I'm sorry, it's all we have, madam.C: Then I'm not going to buy.S: I'm sorry I couldn't be of any help, madam.Part 13 处理顾客投诉1. A rude salesgirl.S: Is there anything wrong, sir?C: Are you the supervisor? I wonder what kind of service you are providing. S: Would you please come to my office and tell me what happened?C: (In the office) It's the girl in the jewellery department. I told her to take out a necklace. She's just ignoring me.S: (Calls the girl in and listens to her explanation) I'm sorry, sir, but I'm sure she didn't mean it. She just didn't understand you correctly.C: But why didn't she ask for help?S: I'll remind her. We're terribly sorry for upsetting you.2. Wrong price.C: Why seventy dollars? You've marked fifty on the shelf.S: I'm sorry, madam. It's the price shown on the computer.C: That's cheating. I'm only buying it because you offer a special price.S: Just a moment, please I'll get the manager.M: Can I help you, madam?C: Your price on the computer didn't match with the one marked on the shelf. M: (Checks the prices ) I'm extremely sorry, madam. We forget to remove the sales tag. We'll charge you the reduced price. Sorry to have troubled you.3. Complaints by phone.C: ABC department store? I would like to speak your manager.S: Would you please hold on?...I'm sorry, sir, our manager is not in the shop. Can I do anything for you?C: No, I want to speak to him directly.S: Just a minute, please I'll try to locate him.. Sorry, sir, he could not be contacted. Would you like to speak to our supervisor? C: Alright.V: Can I help you,sir?C: I've bought a TV from your company. You've promised to deliver it on Monday. But I waited for a whole day and no one showed up. I called the shop, but the salesgirl was very rude. I want to lodge a strong complaint.V: I'm extremely sorry, sir. I'll look into the matter right away. Would you please give me your name and telephone number? I'll call you back as soon as possible. C: This is Bruce and my number is 22224784.V: This is ABC department store. May I speak to Mr Bruce, please?C: Speaking.V: Mr Bruce, I'm sorry for the delay of delivery. It's because we have changed the schedule and the person responsible forgot to inform you. We have warned persons concerned, including the salesgirl on the phone. Shall we rearrange the delivery date at your convenience?Part 14 向顾客提供资料1. Giving directions.C: Where is the men's wear department?S: It's on the third floor, sir.C: Is there any public telephone here?S: Yes, it's just over there behind the escalator.C: Can you tell me where the nearest bank is?S: Yes, sure. You turn left at the entrance, then go straight ahead until you reach the first traffic light and then turn right. You'll see a barber shop and the bank is opposite to the shop.2. Shopping guideC: Where can I buy red beans?S: You can find them in most Chinese grocery shops or even at the supermarket. C: Are there any nearby?S: There is one in the basement, sir. You just go ahead and take the escalator. C: Thank you very much. You've been so helpful.S: You're welcome, sir.3. Scenic spotsC: I'll take this shirt.S: Thank you very much, sir.C: By the way, I want to go to the beach tomorrow. Can you recommend one for me?S: I see. Then I suggest the Repluse Bay. It is the most beautiful beach in Hong Kong, and there are many facilities.C: Very well, but how do I get there?S: You can either take a taxi or go by bus.C: I prefer to go by bus. Can you show me how to get there by bus? S: Just take the MTR to Central, follow the instructions to the Exchange Square bus terminal and take bus no.6. Ask the driver to drop you off.C: Thank you very much for your information. You have been very helpful. S: You're welcome, sir.Part 15 多谢顾客惠顾1. Thank you for shopping with us.S: Here's your change, sir. Thank you for shopping with us, please come again. C: Thank you.2. About ordering.C: When will it be ready?S: It takes about three days, sir. Please bring along your receipt when you collect it. Or would you give me your telephone number?I will call you when it is ready.。

一个优秀的采购员应该具备哪些素质较强的工作能力；•分析能力；•预测能力；•表达能力；•一定的知识与经验。

采购员，在英文里merchandiser和buyer有很大的差别，中文概称采购员、采办员，或时尚买手等。

时尚采购主要负责采买一个（或是多个）时尚品牌的产品。

时尚采购员须具备多年对市场熟悉的丰富履历，才有资格当上采购员。

一个优秀采购员的性格特征：1.善良性。

首先要具备守信的态度及能力。

2.可激怒性。

必须有点小性格。

3.宽容性。

在对方首先违规，但知道自己的选择不多时，懂得原谅对方。

当然，对那些供应商很多的情况下，就坚决使用第二种性格。

职业概要：采购员，除批发、零售农产品：采购机器、设备、工具、零件和服务，购买用于生产的原材料或半成品。

多数企业管理部门和最高行政主管的职位由经验丰富的低层经理和行政人员替补，优秀的采购员可以晋升为采购经理，采购经理可以平调至市场或营运经理等，也可以晋升为总经理，直至最高职位总裁或首席执行官。

或者去其它的机构寻求更有竞争力的职位。

采购员要求的教育背景相差很大，多数没有要求有专门的学位和学历，但是需要对需要采购的产品非常熟悉，对这个行业来说，经验比学历更加重要。

机械、国际贸易、商业和数学等课程是对这一职位的很好的准备。

能熟练使用办公软件和英语很有用，出色的沟通能力和广泛的人际网络对这一职位也相当重要。

如果要晋升为采购经理或更高级的职位，获得商业和经济相关的本科或专业学位非常重要。

怎样做可以成为一个优秀的采购员？想要成为一个优秀的采购员首先不贪不取不抬高单价拿回扣外，更重要的是采购要懂得为企业节约成本，如何能够花低价钱为企业买来称心的材料，就得精通如下几种策略和战术。

第一步：价比三家，这是一个采购最应该具备的本能，如果一个采购连这基本功也没有，我就奉劝你别做采购以免浪费老板的财钱. 在比完单价之后，选择最低价的那一家供应商来进行谈价，哪怕砍价的不多，也要砍下去，每一种材料都应如此，总之，一年下来，积少成多的节约。

1. 如何招揽顾客一般程序：招呼—问候—寻找相关话题—理出商谈头绪。

所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help，如果是熟客，可简单说声：“Good you?”，也可说：“Can I be of any assistance?”afternoon, madam, something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说：“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临，买不买都没关系)”，然后婉转地问：“Are you looking for something?”。

3. 如何拉近距离首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。

一句：“Would you mind my recommending?”十分有用。

4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。

当你要说服顾客时，最好用“Well, let 作为解释商品用途、优点的开场白。

me tell you why.”5. 如何展示商品可以说：“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时，则用“As you can see, ~(正如您所见，~)”6. 如何拖延时间争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”（慢慢看/参观)或“Go right ahead, please.”（随便参观)。

根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。

7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商我会寄给您产品的广品，一边听解释，才更易进入状况。

买手专业术语中英文对照A-line Skirt A字裙Allocator 配货员Ball Jacket 球衣Basic 基本款Batwing Sleeve 蝙蝠袖Bell Jacket 喇叭袖Bermuda Shorts 百慕大裤Bishop Sleeve 主教袖Blazer 休闲便西服Boat Neckline 船领Bolero 波雷诺外套Boot-Cut Pants 喇叭裤Brand Owner 品牌商Broomstick Skirt 扫帚裙Bubble Skirt 灯笼裙Business to Business B2B 企业对企业Buying Conference 订货会Camisole 吊带贴身小背心Cap Sleeve 盖肩袖Capri 卡普里裤Car Coat 便装短外套Casual Wear 休闲装Catalogue Selling 产品目录销售Classic 经典款Cutting, Making, Trimming CMT 服装加工Color Palette 色板Corduroy 灯芯绒Cost of Goods COG 产品成本Cotton 棉Couture 高级时装Cowl Neckline 大樽领Crepe 绉布Crepe de Chine 双绉Crepe Satin Plain 素绉缎Culottes 裙裤Customer Profile 顾客档案Daily Wear 日常装Dealer 经销商Deep Cut Square Neckline 低方领Deep V Neckline 低V领Department Store 百货商场Dinner Jacket 男式晚宴装Distributor 分销商Distributor’s buyer 分销商公司的买手Dolman Sleeve 多尔曼袖Down Jacket 羽绒服Dress Shirt 便西服衬衣Duffle Coat 带风帽的粗呢大衣Duster Coat 中短装风衣E-commerce 电子商务Eisenhower Jacket 艾森豪威尔夹克Fabric Care 面料护理Fabric Contents 面料成分Fabric Sourcing 面料开发Fabric Weight 面料重量Fads 短线款Fashion 时尚款Fashion Buyer 时装买手Field Jacket 战地服Fit 合体Flannel 法兰绒Flax 麻Fleece Jacket 飞行装Free-standing Shop 街铺French Terry 毛圈布Full Skirt 伞裙Gabercord 华达呢Girl’s Fashion 少女装Grading 推挡Gross Profit GP 毛利润Guayabera 轻便绣花衬衣Helter Neck Dress 环领裙Halter Top 环领背心Harem Pants 哈伦裤Heavy Outwear 厚外套Henley Shirt 半开襟T恤Inventory 库存Inventory aging 库龄Inventory vs. Sales Ratio 存销比Jean 牛仔布Jumper Suit 连体裤Khaki 卡其Kilt Jacket 苏格兰裙套装Knitwear 针织物Lab Dip 色卡Lacoste 双珠地Lady’s Wear 少淑装Lead Time 发货期Leather Goods 皮革品Leg of Mutton Sleeve 羊腿袖Leggings 打底裤Logo 品牌标识Loose Fit 宽松版型Man-made Fabric 人造纤维Manufacturer 制造商Mark Down 折让Mark Up 加价Marketing 营销Melton 麦尔登呢Merchandise Planning 商品计划Merchandiser 跟单Minimum Order Quantity MOQ （订货的）最低订量Motorcycle Jacket 摩托车手夹克Neckline 领型Nehru Jacket 尼赫鲁装Norfolk Jacket 诺福克夹克Off-the-shoulder 露肩领Old women’s Wear 中老年装One- piece 整件装Open-to-buy OTB 采购预算Outwear 外套Overalls 工装裤Oxford 牛津布Pants 裤子Pattern Cutting 版型Shirt 衬衫Blouse 衬衫Shirtwaist Dress 衬衣裙Shopping Mall 购物中心Silk 真丝Silk Jacquard 提花绸Skinny Pants 窄脚裤Skirt 半身裙Sleeve 袖子Slim Fit 紧身型Spec Sheet 工艺单Sports Wear 运动装Suits 职业套装Sundress 太阳裙Super Market 超市Surplice Dress 包裹领裙Sweatshirt 卫衣Taffeta 塔夫绸Tank A字背心Tent Dress 帐篷裙Terry 毛巾布Trench Coat 风衣Trousers 裤子T-shirt T恤Turtle Neck 樽领TV shopping 电视购物Tweed 粗花呢Twill Weave 斜纹组织Vest 背心Wholesaler 批发商Windbreaker 防风夹克Wool 毛Young Lady’s Fashion 淑女装。

英语词汇及句子商场购物词汇和句子TPMK standardization office【 TPMK5AB- TPMK08- TPMK2C- TPMK18】payment支付package包装sample样品order定货coupon赠券hair pin发夹coffee boiler咖啡壶check-out counter付款台supermarket超市cash现金check支票ornament装饰品nail clipper指甲刀souvenir纪念品purchase购买sweater毛衣skirt裙子one-piece skirt连衣裙overcoat大衣suit西装dust coat风衣trousers裤子blouse宽松上衣sock短袜jeans牛仔裤bathrobe浴衣swimsuit游泳衣cardigan羊毛开衫miniskirt超短裙appliance电器Appliance Section家用电器部business suit职业装sportswear休闲装single-breasted单排扣double-breasted双排扣dairy products奶制品refrigerator冰箱washer洗衣机dishwasher洗碗机eggbeater打蛋器microwave oven微波炉VCR (video cassette recorder)录像机fax machine侍真机cordless phone无绳电话razor剃须刀cellular phone手机telephone电1zget a refund退货warranty period质量保证期dark深色的tight紧身的cabinet橱柜fashionable时髦的，流行的net weight净重sausage香肠kitchenware厨房用具juicer榨汁机toothbrush牙刷sunglasses墨镜armchair手扶椅furniture store家具店computer电脑necklace项链big-ticket item高价物品toaster烤面包机hair dryer吹风机heating暖气机shaver刮胡刀bathtub浴缸domestic国产的imported进口的handmade手工制作的waterproof防水的elevator电梯escalator电动扶梯purse皮包free of charge免费automatic camera全自动照相机duty free免税cafeteria自助餐厅coffee shop/cafe咖啡厅showcase陈列柜Walkman随身听furniture豪具car part停车场cassette tape recorder盒式磁带录音机humidifier增湿器sales receipt销售凭据downtown市区shopping center商业中心after-sale services售后服务cashier收款处bargain sale减价出售duty-free item免税商品pay by credit card信用卡支付pay by cash现金支付pay by check支票支付try on试穿fitting room试衣间business hour营业时间closing hour打烊时间Provision Department食品部Toy Department玩具部duty-free shop免税商店saleswoman女售货员salesperson售货员drugstore药店guarantee保修卡fake goods伪劣商品awareness of the brands品牌意识shopping mall大型购物中心price tag标签价Book Department图书部crafts shop工艺品商店day-care center托儿中心Women's Wear Department女装部Shoes Department皮鞋部Men's Wear Department男装部Cosmetics Department他妆品部Housewares Department家庭用品部Children's Wear Department童装部Furniture Department家具部Casual Wear Department休闲服装部Jewelry Department珠宝部Sports Wear Department运动服部Stereo Department电器部Toy Department玩具部antique shop古玩店art supply store艺术用品商店hardware shop五金店lighting fixture shop灯具店pet shop宠物店stationery store文具店tennis shoes网球鞋ice-skate shoes溜冰鞋projection TV投影电视contact lenses隐形眼镜promotion campaign促销活动a fifty percent discount打五折monopoly store专卖店receipt发票chain store连锁店florist's花店grocery store食品杂货商店get one's money's worth物有所值flea market眺蚤市场pure silk真丝cotton纯棉famous brand知名品牌popular boutique流行饰物brooch胸针latest-fashioned design最新流行的式样salesclerk店员catalogue商品目录out of stock无现货sold out售罄evening wear晚礼服lingerie妇女贴身内衣bathroom accessory浴室小物件boot靴子raincoat雨衣toothpaste牙膏shampoo洗发水toothbrush牙刷soap香皂umbrella雨伞wallet钱包sneaker运动鞋sleeping bag睡袋account number账号charge card签账卡credit line商店等给予顾客的赊账最高额annual fee年费credit account（客户购货的）赊购账get a refund退款lawn mower除草机video player录像机best quality优质hairbrush梳子cologne科隆香水，古龙香水perfume香水iron熨斗dry干衣机tulle skirt薄纱裙子pudding布丁ice cream冰激凌black coffee黑咖啡chocolate巧克力hamburger汉堡pizza比萨jam果酱salt盐pasta意大利面制品pepper胡椒粉sauce沙司lemon柠檬ketchup调味蕃茄酱maple syrup枫蜜，糖枫汁mineral water 矿泉水You look good in yellow．你穿黄色很漂亮。

时尚买手不可不知的国内五家知名SHOWROOM导语：2015春夏上海时装周刚刚结束，中国国际时装周又开始了，除了各大秀场T台展示，当然还有那聚集众多设计师、职业买手、零售商家及时尚媒体的SHOWROOM。

此次，我们带你前去时堂、DFO、crossover project、VDS和ontime show，虽都是展示独立设计师的平台，但风格不同，自然也就各具特色。

以下是从现场交易形式、设计师类型、设计师参展形式以及产品类型等不同方面为时尚买手们做的介绍和分析。

时堂Showroom背景介绍：中国著名时装评论人林剑联合杨炯、尹佳圣共同创立的时堂。

中国最知名的独立时装评论人之一，林剑在中国版《ELLE》、《GQ》等多家国际时尚媒体开设专栏，从2012年开始受邀担任《华尔街日报》中国创新人物奖的评论，同时他也是公关咨询服务机构Bang Communications的创始人；杨炯曾拥有接近10年市场营销及品牌管理经验，2003年起创办CMO公司，从事时装、消费品、电子商务、服务行业等行业投资业务；尹佳圣则为本土知名职业买手之一，曾参与创立并成功运营一家国内较早施行买货制的多品牌集成店。

产品类型：服装、箱包鞋帽、眼镜、配饰等。

规模介绍：主办方将摊位按面积租给设计师，提供简单基础的场地搭建服务、宣传及部分展具，主要VI为黄色、黑色。

交易形式、品牌VI宣传物料、产品清单、订货单、现场的订货交易等全部由设计师负责。

时堂showroom的整体区域分布较显复杂，场地利用充分，但是位置不好的设计师展位可能就会被客户及参观者忽略。

对于参观者和买手来说，场地的路线以及空间的布局过于复杂。

参展品牌70多家，以国内较为成熟的设计师品牌为主，如国内成熟的设计师品牌：banxiaoxue,目录，加是等；也有部分成熟的日本品牌、美国的新锐设计师潮牌等，风格多样。

部分成熟的设计师及运营人了解其品牌风格定位与未来规划，相对成熟的独立设计师自己本身的设计、风格较稳定，设计师参与时堂showroom更多的原因是认可时堂的专业以及行业认可度。

设计设计专题策划、文：单靖雅时尚买手店175Copyright©博看网 . All Rights Reserved.《时尚北京》：Essence CASA的诞生？Essence CASA李敏：作为服装设计专业出身的我曾在女装品牌公司从事marking很长一段时间，而学习的经历和工作的历练让我逐渐对时尚买手更感兴趣，随之进行了专业时尚买手的进修。

也是机缘巧合下，我拥有了Essence CASA现在这间买手店。

《时尚北京》：买手店主要以百货式、代理合作式、寄卖式和专品买手店四种经营模式为主，Essence CASA是什么经营模式？Essence CASA李敏：前身是经营法式乡村风的复古家具的Essence CASA，在原有家具基础上增设了法式花艺、服饰部分，如此Essence CASA不仅仅是一间单纯的服饰的买手店，所以我更愿意将它定位在百货式。

一切与美相关的产品及我们理念相一致的生活方式我们都愿意去呈现。

《时尚北京》：除去以上四种经营模式，Essence CASA有什么创新的经营理念？Essence CASA李敏：家具、服饰、花艺，看似不相干的行业整合在一间店铺，应该是我们区别于其他买手店铺最大的特色，通常服装买手店还是围绕服装及周边产品做文章，而我们是真的在呈现一种质朴但有品质的生活方式。

《时尚北京》：Essence CASA推崇的时尚生活理念是什么？Essence CASA李敏：Essence CASA 推崇的是一种回归本质的生活态度和生活方式。

去掉繁复的装饰，去掉城市的喧嚣，在平和沉静中，追求自然、简单。

在美丽花卉拥簇下，Essence CASA的味道是自然芬芳的，氛围是自由舒适的。

我们的所想与所为是高度一致的，每一位亲临的Essence CASA顾客都能体会到。

在安静的巨鹿路上，坐落着一间像是现实版宫崎骏《借东西的小人阿莉埃蒂》中的花房。

这间从外貌看似是梦幻而又温馨的花房店面就是买手店Essence CASA。

我想从事的职业类型是时尚买手英语作文As a fashion buyer, my role would be to select and purchase clothing, accessories, and other fashion items for a retail store or e-commerce platform. This is a dynamicand exciting career that requires a keen eye for trends, strong negotiation skills, and a deep understanding of the target market.To begin, let me outline the key responsibilities of a fashion buyer:Trend Forecasting: A crucial aspect of the job isstaying up-to-date with the latest fashion trends, both on the runway and in the market. This involves analyzing consumer behavior, monitoring fashion shows, and conducting market research to identify emerging styles and patterns.Product Selection: Based on the identified trends andthe store's target demographic, the fashion buyer must carefully select the products that will be offered for sale. This involves evaluating factors such as quality, pricepoint, and brand positioning to ensure a cohesive and appealing product assortment.Negotiation and Procurement: Once the products have been selected, the fashion buyer must negotiate with suppliers and manufacturers to secure the best possible terms, including pricing, delivery timelines, and exclusivity agreements. Strong negotiation skills are essential in this aspect of the role.Inventory Management: Effective inventory management is crucial for a fashion buyer, as they must balance the need to have the right products in stock with the need to minimize excess inventory and maintain a healthy profit margin.Collaboration and Communication: Fashion buyers work closely with various teams within the organization, including merchandising, marketing, and store operations. Excellent communication and collaboration skills are essential to ensure a seamless and successful product launch.Now, let me address this from a Chinese perspective:作为一名时尚买手,我的角色将是为零售店或电子商务平台选择和采购服装、配饰和其他时尚商品。

零售领域中的专业英语词汇I. 销售和市场A. 销售1. 销售目标1)Sales target - 销售目标2)Sales quota - 销售配额3)Revenue goal - 收入目标4)Sales forecast - 销售预测5)Performance target - 绩效目标6)Sales expectation - 销售期望7)Sales target achievement - 销售目标达成8)Sales target tracking - 销售目标跟踪9)Sales target adjustment - 销售目标调整10)Sales target evaluation - 销售目标评估11)Sales target alignment - 销售目标对齐12)Sales target deadline - 销售目标截止日期13)Sales target progress - 销售目标进展14)Sales target planning - 销售目标规划2. 销售技巧1)Sales skills - 销售技巧2)Persuasion techniques - 说服技巧3)Negotiation skills - 谈判技巧4)Communication skills - 沟通技巧5)Closing techniques - 成交技巧6)Listening skills - 听力技巧7)Relationship-building skills - 建立关系技巧8)Problem-solving skills - 解决问题技巧9)Presentation skills - 演示技巧10)Product knowledge - 产品知识11)Objection handling - 处理异议技巧12)Time management skills - 时间管理技巧13)Customer service skills - 客户服务技巧14)Adaptability - 适应能力15)Resilience - 坚韧性16)Confidence - 自信心17)Empathy - 同理心18)Assertiveness - 自信果断19)Follow-up skills - 跟进技巧20)Feedback solicitation - 征求反馈技巧21)Relationship management - 关系管理22)Trust-building skills - 建立信任技巧23)Networking skills - 社交网络技巧24)Emotional intelligence - 情商25)Consultative selling - 咨询式销售26)Storytelling techniques - 讲故事技巧27)Value proposition - 价值主张28)Rapport building - 建立融洽关系29)Handling objections - 处理异议技巧30)Needs assessment - 需求评估3. 销售额1)Sales revenue - 销售额2)Revenue generation - 收入产生3)Revenue growth - 收入增长4)Revenue stream - 收入流5)Sales volume - 销售量6)Gross sales - 总销售额7)Net sales - 净销售额8)Sales performance - 销售业绩9)Sales figures - 销售数据10)Sales turnover - 销售额11)Sales target attainment - 销售目标达成12)Sales commission - 销售佣金13)Sales pipeline - 销售渠道14)Sales cycle - 销售周期15)Sales forecast - 销售预测16)Sales report - 销售报告17)Sales analysis - 销售分析18)Sales tracking - 销售跟踪19)Sales performance evaluation - 销售业绩评估20)Sales trend - 销售趋势21)Sales projection - 销售预测22)Sales target - 销售目标23)Sales quota - 销售配额24)Sales incentive - 销售激励25)Sales promotion - 销售促销26)Sales campaign - 销售活动27)Sales strategy - 销售策略28)Sales territory - 销售领域29)Sales commission rate - 销售佣金率30)Sales performance metrics - 销售业绩指标B. 市场营销1. 市场调研1)Market research - 市场调研2)Consumer behavior - 消费者行为3)Market segmentation - 市场细分4)Demographic analysis - 人口统计分析5)Target market - 目标市场6)Competitor analysis - 竞争对手分析7)Trend analysis - 趋势分析8)Customer preferences - 客户偏好9)Product positioning - 产品定位10)Brand awareness - 品牌知名度11)Market share - 市场份额12)Sales forecast - 销售预测13)Customer satisfaction survey - 客户满意度调查14)Focus group - 焦点小组15)Mystery shopping - 神秘顾客调查16)SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) - SWOT分析（优势、劣势、机会、威胁）17)Data analysis - 数据分析18)Market trends - 市场趋势19)Pricing analysis - 定价分析20)Market research report - 市场调研报告21)Customer segmentation - 客户细分22)Purchase intent - 购买意向23)Market opportunity - 市场机会24)Data collection - 数据收集25)Survey methodology - 调查方法论26)Sampling techniques - 抽样技术27)Market analysis - 市场分析28)Brand perception - 品牌认知度29)Market research firm - 市场调研公司30)Competitor benchmarking - 竞争对手基准比较2. 广告宣传1)Advertising –打广告2)Promotion - 促销3)Marketing campaign - 市场营销活动4)Advertisement - 广告5)Branding - 品牌推广6)Marketing strategy - 市场营销策略7)Digital marketing - 数字营销8)Social media marketing - 社交媒体营销9)Advertising agency - 广告代理公司10)Marketing mix - 市场营销组合11)Product placement - 产品放置12)Endorsement - 背书13)Sponsorship - 赞助14)Public relations - 公共关系15)Media planning - 媒体策划16)Copywriting - 文案撰写17)Ad campaign - 广告活动18)Ad targeting - 广告定向投放19)Ad creative - 广告创意20)Ad spend - 广告支出21)Ad placement - 广告位置22)Advertising budget - 广告预算23)Ad campaign analysis - 广告活动分析24)Call to action (CTA) - 行动号召25)Brand ambassador - 品牌大使26)Advertising effectiveness - 广告效果27)Ad impressions - 广告曝光量28)Click-through rate (CTR) - 点击率29)Conversion rate - 转化率30)Ad targeting options - 广告定位选项3. 促销活动1)Promotion - 促销2)Sales promotion - 销售促进3)Discount - 折扣4)Coupon - 优惠券5)Special offer - 特别优惠6)Deal - 优惠活动7)Clearance sale - 清仓大甩卖8)Buy one, get one free (BOGO) - 买一送一9)Limited-time offer - 限时特价10)Flash sale - 限时抢购11)Rebate - 退款12)Gift with purchase - 赠品促销13)Loyalty program - 忠诚度计划14)Sweepstakes - 抽奖活动15)Contest - 比赛16)Prize - 奖品17)Free samples - 免费样品18)Cross-promotion - 跨界促销19)Bundle promotion - 套餐促销20)Seasonal promotion - 季节性促销21)In-store promotion - 店内促销22)Online promotion - 网络促销23)Customer loyalty promotion - 客户忠诚度促销24)Referral program - 推荐计划25)VIP sale - VIP特卖26)Anniversary sale - 周年庆促销27)Cashback offer - 返现优惠28)Trade-in promotion - 以旧换新促销29)Product demonstration - 产品示范活动II. 产品和库存管理A. 商品管理1. 商品采购(Merchandise procurement)1)Procurement - 采购2)Purchase - 购买3)Supplier - 供应商4)Vendor - 供应商5)Sourcing - 采购来源6)Inventory - 库存7)Stock - 库存8)Replenishment - 补货9)Order - 订单10)Supplier selection - 供应商选择11)Supplier negotiation - 供应商谈判12)Purchase order - 采购订单13)Bulk buying - 大宗采购14)Procurement process - 采购流程15)Vendor management - 供应商管理16)Supplier relationship management (SRM) - 供应商关系管理17)Lead time - 提前期18)Just-in-time (JIT) inventory - 定时库存19)Procurement cost - 采购成本20)Price negotiation - 价格谈判21)Product sourcing - 产品采购22)Supplier evaluation - 供应商评估23)Contract negotiation - 合同谈判24)Purchase requisition - 采购申请25)Vendor selection criteria - 供应商选择标准26)Quality control - 质量控制27)Price comparison - 价格比较28)Payment terms - 付款条件29)Procurement strategy - 采购策略30)Vendor performance tracking-供应商绩效跟踪2. 商品陈列(Product display)1)Display - 陈列2)Visual merchandising - 视觉营销3)Shelf - 货架4)Showcase - 陈列柜5)Window display - 橱窗展示6)Point of sale (POS) display - 销售点陈列7)Product placement - 产品摆放8)Retail layout - 零售布局9)End cap - 顶部陈列10)Cross-merchandising - 跨品类搭配陈列11)Floor plan - 店铺平面图12)Pop-up display - 弹出式陈列13)In-store signage - 店内标识14)Interactive display - 互动式陈列15)Merchandise rotation - 商品轮换16)Planogram - 陈列图17)Shelf talkers - 货架标签18)Product grouping - 产品分组19)Interactive kiosk - 互动式自助服务台20)Gondola display - 高低货架陈列21)Promotional display - 促销陈列22)Impulse buying - 冲动购买23)Signage - 标识牌24)Display fixture - 陈列架25)Product arrangement - 产品布置26)Branding - 品牌塑造27)Storefront design - 店面设计28)Digital signage - 数字标识29)Store layout optimization - 店铺布局优化30)Visual appeal - 视觉吸引力3. 产品定价(Pricing strategy)1)Pricing - 定价2)Price setting - 定价3)Cost-based pricing - 成本导向定价4)Value-based pricing - 价值导向定价5)Competitive pricing - 竞争定价6)Dynamic pricing - 动态定价7)Price elasticity - 价格弹性8)Price strategy - 价格策略9)Price optimization - 价格优化10)Price point - 价格点11)Markup - 涨价12)Markdown - 打折13)List price - 标价14)Discount - 折扣15)Retail price - 零售价16)Wholesale price - 批发价17)Loss leader pricing - 亏本促销定价18)Psychological pricing - 心理定价19)Premium pricing - 高端定价20)Promotional pricing - 促销定价21)Price discrimination - 价格歧视22)Anchor pricing - 锚定定价23)Bundle pricing - 捆绑定价24)Penetration pricing - 渗透定价25)Skimming pricing - 撇取定价26)Cost-plus pricing - 成本加成定价27)Predatory pricing - 掠夺定价28)Resale price maintenance - 零售价格维持29)Channel pricing - 渠道定价30)Elasticity of demand - 需求弹性B. 库存管理1. 库存盘点(Inventory audit)1)Inventory - 库存2)Stocktaking - 盘点3)Inventory management - 库存管理4)Stock count - 库存计数5)Physical inventory - 实物库存6)Inventory control - 库存控制7)Reconciliation - 调账8)Cycle counting - 循环盘点9)Inventory audit - 库存审计10)Inventory valuation - 库存估值11)Stock reconciliation - 库存调整12)FIFO (First In, First Out) - 先进先出13)LIFO (Last In, First Out) - 后进先出14)Dead stock - 死库存15)Shrinkage - 库存损耗16)Stock turnover - 库存周转率17)Safety stock - 安全库存18)Stock adjustment - 库存调整19)Stockout - 缺货20)Stock replenishment - 库存补货21)Backorder - 订货22)Out-of-stock - 脱销23)Inventory shrinkage - 库存缩水24)Stock keeping unit (SKU) - 库存单位25)Inventory turnover ratio - 库存周转率26)Serialized inventory - 序列化库存27)Stockout cost - 缺货成本28)Dead stock - 废弃库存29)Just-in-time (JIT) inventory - 准时库存30)Stock ledger - 库存分类账2. 库存管理系统(Inventory management system)1)Inventory management system - 库存管理系统2)Point of Sale (POS) system - 销售点系统3)Inventory tracking - 库存跟踪4)Warehouse management system (WMS) - 仓储管理系统5)Stock control system - 库存控制系统6)Inventory software - 库存软件7)Barcode system - 条形码系统8)RFID (Radio Frequency Identification) system - 射频识别系统9)Order management system - 订单管理系统10)Reorder point - 重新订货点11)Purchase order - 采购订单12)Stock level - 库存水平13)Inventory forecasting - 库存预测14)Inventory optimization - 库存优化15)Inventory replenishment - 库存补货16)Stock rotation - 库存轮换17)Batch tracking - 批次跟踪18)Stock allocation - 库存分配19)Inventory reporting - 库存报告20)Inventory visibility - 库存可见性21)Inventory analysis - 库存分析22)Inventory adjustment - 库存调整23)Stock control measures - 库存控制措施24)Stock reconciliation - 库存调账25)Inventory accuracy - 库存准确性26)Stock visibility - 库存可视性27)Inventory tracking software - 库存跟踪软件28)Inventory turnover - 库存周转29)Inventory forecasting - 库存预测30)Inventory audit trail - 库存审计跟踪3. 供应链管理(Supply chain management)1)Supply chain management (SCM) - 供应链管理2)Supplier - 供应商3)Vendor - 供应商4)Logistics - 物流5)Distribution - 分销6)Procurement - 采购7)Supply chain - 供应链8)Inventory - 库存9)Demand forecasting - 需求预测10)Lead time - 提前期11)Just-in-time (JIT) - 准时制12)Production planning - 生产计划13)Transportation - 运输14)Warehousing - 仓储15)Inventory control - 库存控制16)Order fulfillment - 订单执行17)Sourcing - 采购来源18)Freight forwarding - 货运代理19)Reverse logistics - 逆向物流20)Supply chain visibility - 供应链可见性21)Supplier relationship management (SRM) - 供应商关系管理22)Demand planning - 需求计划23)Inventory optimization - 库存优化24)Cross-docking - 转运中心25)Supply chain integration - 供应链整合26)Strategic sourcing - 战略采购27)Inbound logistics - 入库物流28)Outbound logistics - 出库物流29)Freight management - 货物管理30)Distribution network - 分销网络III. 服务和客户关系A. 客户服务1. 售后服务(After-sales service)1)After-sales service - 售后服务2)Customer support - 客户支持3)Warranty service - 保修服务4)Returns and exchanges - 退换货5)Repair service - 维修服务6)Technical support - 技术支持7)Service center - 售后服务中心8)Customer satisfaction - 客户满意度9)Return policy - 退货政策10)Complaint handling - 投诉处理11)Product support - 产品支持12)Replacement service - 更换服务13)Refund process - 退款流程14)Trouble shooting - 故障排除15)Extended warranty - 延长保修16)Spare parts availability - 备件供应17)Service agreement - 服务协议18)Recall service - 召回服务19)Online support - 线上支持20)Field service - 现场服务21)Repair center - 维修中心22)Service request - 服务请求23)Return authorization - 退货授权24)Service level agreement (SLA) - 服务水平协议25)Product recall - 产品召回26)Customer care - 客户关怀27)Complaint resolution - 投诉解决28)Warranty claim - 保修索赔29)Service hotline - 服务热线30)Customer feedback - 客户反馈2. 投诉处理(Complaint handling)1)Complaint - 投诉2)Customer complaint - 客户投诉3)Grievance - 不满4)Dispute - 纠纷5)Feedback - 反馈6)Resolution - 解决方案7)Compensation - 补偿8)Redress - 补救9)Resolution process - 解决流程10)Complaint handling - 投诉处理11)Customer service - 客户服务12)Escalation - 升级处理13)Investigation - 调查14)Apology - 道歉15)Refund - 退款16)Exchange - 换货17)Compensation policy - 补偿政策18)Service recovery - 服务恢复19)Mediation - 调解20)Ombudsman - 申诉专员21)Customer satisfaction - 客户满意度22)Quality assurance - 质量保证23)Root cause analysis - 根本原因分析24)Incident report - 事件报告25)Service standards - 服务标准26)Performance metrics - 绩效指标27)Service recovery process - 服务恢复流程28)Complaint tracking - 投诉跟踪29)Customer retention - 客户保留30)Continuous improvement - 持续改进B. 客户关系管理1. 客户数据管理(Customer data management)1)Customer data - 客户数据2)Data management - 数据管理3)Customer relationship management (CRM) - 客户关系管理4)Database - 数据库5)Data analytics - 数据分析6)Data mining - 数据挖掘7)Customer segmentation - 客户细分8)Data privacy - 数据隐私9)Data protection - 数据保护10)Data security - 数据安全11)Data cleansing - 数据清洗12)Data integration - 数据集成13)Data warehousing - 数据仓库14)Personalization - 个性化15)Customer profiling - 客户画像16)Data enrichment - 数据丰富化17)Data governance - 数据治理18)Master data management (MDM) - 主数据管理19)Customer engagement - 客户参与度20)Data-driven decision making - 数据驱动决策2. 客户反馈收集(Customer feedback collection)1)Feedback collection - 反馈收集2)Customer feedback - 客户反馈3)Feedback form - 反馈表格4)Feedback survey - 反馈调查5)Feedback mechanism - 反馈机制6)Feedback gathering - 反馈收集7)Feedback analysis - 反馈分析8)Feedback management - 反馈管理9)Feedback loop - 反馈循环10)Feedback channel - 反馈渠道11)Feedback process - 反馈流程12)Feedback tracking - 反馈跟踪13)Customer opinion - 客户意见14)Voice of the customer (VOC) - 客户之声15)Suggestion box - 建议箱16)Online reviews - 网上评论17)Testimonials - 证言18)Complaints register - 投诉登记册19)Net Promoter Score (NPS) - 净推荐值20)Customer satisfaction survey - 客户满意度调查3. 客户满意度调查(Customer satisfaction surveys)1)Customer satisfaction survey - 客户满意度调查2)Satisfaction rating - 满意度评级3)Customer feedback questionnaire - 客户反馈问卷4)Service evaluation - 服务评估5)Customer experience survey - 客户体验调查6)Feedback analysis - 反馈分析7)Survey response rate - 调查回应率8)Survey design - 调查设计9)Survey methodology - 调查方法论10)Survey administration - 调查执行11)Survey results - 调查结果12)Survey data analysis - 调查数据分析13)Satisfaction score - 满意度得分14)Likert scale - 李克特量表15)Open-ended questions - 开放式问题16)Closed-ended questions - 封闭式问题17)Sampling method - 抽样方法18)Response bias - 回应偏差19)Survey tool - 调查工具20)Follow-up survey - 后续调查IV. 技术和运营A. 技术应用1. 电子商务(E-commerce)1)E-commerce (Electronic Commerce) - 电子商务2)Online shopping - 网上购物3)E-tailer (Electronic Retailer) - 电子零售商4)Online marketplace - 网上市场5)Digital storefront - 数字商店6)Online payment - 网上支付7)Mobile commerce (M-commerce) - 移动商务8)E-commerce platform - 电子商务平台9)Online store - 网店10)Virtual shopping cart - 购物车11)Digital wallet - 数字钱包12)Online transaction - 网上交易13)Drops hipping - 代发货14)Affiliate marketing - 联盟营销15)Customer reviews - 客户评价16)Product recommendation - 产品推荐17)Online advertising - 网上广告18)Order fulfillment - 订单配送19)Customer support - 客户支持20)Return policy - 退货政策2. 实体店铺管理软件(Brick-and-mortar store management software)1)Point of Sale (POS) system - 销售点系统2)Inventory management software - 库存管理软件3)Retail management system - 零售管理系统4)Store operations software - 店铺运营软件5)Storefront management software - 店面管理软件6)Merchandising software - 商品管理软件7)Sales tracking software - 销售跟踪软件8)Customer relationship management (CRM) software - 客户关系管理软件9)Cash register software - 收银软件10)Retail analytics software - 零售分析软件11)Employee management software - 员工管理软件12)Order management system (OMS) - 订单管理系统13)Retail accounting software - 零售会计软件14)Loyalty program software - 忠诚度计划软件15)Mobile point of sale (mPOS) - 移动销售点16)Store scheduling software - 店铺排班软件17)Shelf management software - 货架管理软件18)Customer feedback management software - 客户反馈管理软件19)Price optimization software - 价格优化软件20)Loss prevention software - 防损软件3. POS系统(Point of Sale systems)1)Point of Sale (POS) system - 销售点系统2)Cash register - 收银机3)Barcode scanner - 条形码扫描器4)Receipt printer - 收据打印机5)Cash drawer - 收银抽屉6)POS terminal - 销售点终端7)Touchscreen monitor - 触摸屏显示器8)Payment terminal - 支付终端9)POS software - 销售点软件10)Inventory management - 库存管理11)Sales reporting - 销售报告12)Customer relationship management (CRM) - 客户关系管理13)Product catalog - 产品目录14)Discount management - 折扣管理15)Loyalty program integration - 忠诚度计划集成16)Return and exchange processing - 退换货处理17)Employee management - 员工管理18)Transaction history - 交易历史记录19)Offline mode - 离线模式20)Multi-store support - 多店支持B. 运营管理1. 店铺布局设计(Store layout design)1)Store layout - 店铺布局2)Floor plan - 平面图3)Aisle - 走道4)Shelf - 货架5)Display area - 展示区域6)Counter - 柜台7)Checkout counter - 收银台8)Entrance - 入口9)Exit - 出口10)Product placement - 产品摆放11)Visual merchandising - 视觉营销12)Fixture - 固定设备13)Signage - 标识14)Lighting design - 灯光设计15)Traffic flow - 人流流动16)Customer seating area - 客户休息区17)Fitting room - 试衣间18)Clearance section - 清仓区19)Interactive displays - 互动展示20)Storefront design - 店面设计2. 营业时间管理(Operating hours management)1)Business hours - 营业时间2)Opening hours - 开门时间3)Closing hours - 关门时间4)Operating hours - 运营时间5)Store hours - 店铺营业时间6)Regular hours - 正常营业时间7)Extended hours - 延长营业时间8)Holiday hours - 节假日营业时间9)Weekend hours - 周末营业时间10)Peak hours - 高峰时间11)Off-peak hours - 非高峰时间12)Flexible hours - 灵活营业时间13)Standard hours - 标准营业时间14)Business days - 营业日15)Non-business days - 非营业日16)Opening time - 开门时间17)Closing time - 关门时间18)Operating schedule - 运营时间表19)Service hours - 服务时间20)After-hours service - 夜间服务3. 人员培训和管理(Staff training and management)1)Staff training - 员工培训2)Employee development - 员工发展3)Training program - 培训计划4)Onboarding - 入职培训5)Orientation - 新员工介绍6)Skill development - 技能发展7)Performance management - 绩效管理8)Coaching - 辅导9)Mentoring - 导师制度10)Feedback - 反馈11)Performance appraisal - 绩效评估12)Goal setting - 目标设定13)Team building - 团队建设14)Leadership training - 领导力培训15)Conflict resolution - 冲突解决16)Time management - 时间管理17)Communication skills - 沟通技巧18)Cross-training - 跨部门培训19)Staff retention - 员工留任20)Human resources management - 人力资源管理V. 法律和财务A. 法律合规1. 退货政策(Return policy)1)Return policy - 退货政策2)Refund policy - 退款政策3)Exchange policy - 换货政策4)Return period - 退货期限5)Refund process - 退款流程6)Exchange process - 换货流程7)Return authorization - 退货授权8)Restocking fee - 重新上架费9)Return label - 退货标签10)Return shipping - 退货运费11)Original condition - 原品状态12)Proof of purchase - 购买凭证13)Store credit - 商店积分14)No-return policy - 无退货政策15)Limited return policy - 有限退货政策16)Full refund - 全额退款17)Partial refund - 部分退款18)Defective product return - 有瑕疵产品退货19)Non-refundable items - 不可退款商品20)Return merchandise authorization (RMA) - 退货商品授权2. 消费者权益保护(Consumer rights protection)1)Consumer rights - 消费者权利2)Consumer protection - 消费者保护3)Consumer advocacy - 消费者权益倡导4)Fair trading - 公平交易5)Consumer law - 消费者法律6)Product safety - 产品安全7)Warranty - 保修8)Guarantee - 保证9)Refund - 退款10)Exchange - 换货11)Compensation - 补偿12)Recall - 召回13)Misrepresentation - 不当陈述14)False advertising - 虚假广告15)Deceptive practices - 欺诈行为16)Price transparency - 价格透明度17)Right to information - 信息权18)Right to redress - 补救权19)Consumer education - 消费者教育20)Ombudsman - 消费者ombudsman（消费者权益保护机构）3. 劳工法规(Labor regulations)1)Labor laws - 劳工法律2)Employment regulations - 就业法规3)Minimum wage - 最低工资4)Overtime pay - 加班工资5)Working hours - 工作时间6)Break time - 休息时间7)Employment contract - 就业合同8)Employment rights - 就业权利9)Occupational health and safety - 职业健康与安全10)Workers' compensation - 工人赔偿11)Employee benefits - 员工福利12)Equal employment opportunity - 平等就业机会13)Workplace discrimination - 工作场所歧视14)Harassment policy - 骚扰政策15)Family and medical leave - 家庭及医疗假期16)Disability accommodations - 残疾人士适应17)Employment standards - 就业标准18)Union rights - 工会权利19)Termination procedure - 终止程序20)Workforce diversity - 工作人员多样性B. 财务管理1. 财务报表分析(Financial statement analysis)1)Financial statements - 财务报表2)Income statement - 损益表3)Balance sheet - 资产负债表4)Cash flow statement - 现金流量表5)Statement of retained earnings - 留存收益表6)Financial analysis - 财务分析7)Ratio analysis - 比率分析8)Liquidity ratios - 流动性比率9)Solvency ratios - 偿债能力比率10)Profitability ratios - 盈利能力比率11)Efficiency ratios - 效率比率12)Trend analysis - 趋势分析13)Vertical analysis - 纵向分析14)Horizontal analysis - 横向分析15)Common size analysis - 公司规模分析16)Gross profit margin - 毛利率17)Operating profit margin - 营业利润率18)Net profit margin - 净利润率19)Return on assets (ROA) - 资产回报率20)Return on equity (ROE) - 股东权益回报率2. 销售税(Sales tax)1)Sales tax - 销售税2)Value-added tax (VAT) - 增值税3)Goods and Services Tax (GST) - 商品和服务税4)Taxable sales - 应税销售额5)Tax exemption - 免税6)Tax rate - 税率7)Taxable goods - 应税商品8)Taxable services - 应税服务9)Tax jurisdiction - 税收管辖区10)Tax collection - 税收征集11)Tax compliance - 税收合规12)Tax filing - 税务申报13)Tax liability - 税务责任14)Tax deduction - 税务扣除15)Tax exemption certificate - 免税证明16)Taxable income - 应税收入17)Tax assessment - 税务评估18)Tax audit - 税务审计19)Tax refund - 税款退还20)Tax evasion - 逃税3. 成本控制和利润管理(Cost control and profit management)1)Cost control - 成本控制2)Cost reduction - 成本降低3)Cost management - 成本管理4)Cost-saving measures - 节约成本措施5)Cost analysis - 成本分析6)Cost of goods sold (COGS) - 销售成本7)Operating expenses - 经营费用8)Overhead costs - 间接费用9)Variable costs - 变动成本10)Fixed costs - 固定成本11)Break-even point - 盈亏平衡点12)Profit margin - 利润率13)Gross profit - 毛利润14)Net profit - 净利润15)Profitability analysis - 盈利能力分析16)Return on investment (ROI) - 投资回报率17)Return on sales (ROS) - 销售回报率18)Margin analysis - 利润率分析19)Inventory management - 库存管理20)Price optimization - 价格优化。

Retail, or the sale of goods to the enduser, is a dynamic and essential part of our economy. Its not just about the exchange of money for goods its an experience that can shape a customers perception of a brand. As a high school student with a keen interest in business and consumer behavior, Ive always been fascinated by the art of retail.The Power of PresentationOne of the first things I learned about retail is the importance of presentation. The way products are displayed can significantly influence a customers decision to buy. For instance, during a school project, I visited a local bookstore and observed how the arrangement of books in the New Releases section attracted more customers than the other sections. The strategic placement of popular titles at eye level and the use of eyecatching posters created a magnetic effect.Customer Service: The Human TouchAnother critical aspect of retail is customer service. Its not just about being polite its about understanding and anticipating customer needs. I once worked parttime at a clothing store where I learned firsthand the impact of a friendly and knowledgeable staff. When I took the time to understand a customers preferences and made personalized recommendations, it not only increased sales but also built customer loyalty.Technology in RetailWith the advent of technology, the retail landscape has changed dramatically. Online shopping has become a significant part of retail, offering convenience and a wider range of choices. During a schoolassignment, I researched the impact of ecommerce on traditional retail and found that while it poses a challenge, many brickandmortar stores have adapted by integrating online and offline experiences. For example, some stores offer click and collect services, allowing customers to order online and pick up instore.Personalization and DataData has become a powerful tool in retail, enabling businesses to personalize the shopping experience. Through data analysis, retailers can understand customer preferences and shopping habits, tailoring their offerings accordingly. In my schools business club, we discussed a case study of a retail company that used customer data to personalize marketing emails, resulting in a significant increase in customer engagement and sales.Sustainability in RetailAs consumers become more environmentally conscious, sustainability has become a key factor in retail. Many customers prefer to buy from companies that prioritize ethical practices and environmental responsibility. In a school debate, I argued for the importance of sustainable retail practices, citing examples of companies that have successfully implemented ecofriendly initiatives, such as using recycled materials in packaging or sourcing products from fair trade suppliers.The Future of RetailLooking to the future, I believe that the retail industry will continue to evolve, driven by technological advancements and changing consumerbehaviors. Augmented reality AR and virtual reality VR could offer immersive shopping experiences, while artificial intelligence AI could further personalize the shopping journey. As a high school student, Im excited to see how these developments will shape the retail landscape and how I might contribute to this industry in the future.In conclusion, retail is a multifaceted industry that offers a rich learning experience for someone interested in business. From the strategic placement of products to the integration of technology and sustainability, retail is not just about selling its about creating connections and experiences that resonate with customers. As I continue my education and explore my interests, I look forward to the possibilities that the world of retail holds.。