韦博国际英语应用 Dynamics CRM 实现全渠道市场营销管理

外包服务本质是拿自己的企业为欧美企业打工，而外包企业之间又为了争夺和讨好主顾，互相进行价格战、抄袭服务模式，更加剧了行业利润下滑。

现在，印孚瑟斯决定脱掉外包帽子，通过收购、自主创新、合作创新等三个路径，从原来的“管理帮佣”型企业，转型为一家主动的“管理输出”型企业。

■ 文 / 沈伟民标杆人物OVER朗格：告别“管理帮佣”世界是平的，还是仍然充满峻岭？2005年，《世界是平的》作者美国人托马斯·弗里德曼，试图用印度公司—印孚瑟斯（Infosys）的崛起，来提醒美国政府，印度人正以低成本、高效率的外包服务，将全球夷为平地。

这家于1981年由印度人穆尔蒂、尼勒卡尼等7人用250美元创立的公司，由于定位是做全球外包，因此创立伊始，就是一家雄心勃勃的全球化企业。

然而，弗里德曼的预言没有实现。

印孚瑟斯不仅没有对IBM、微软、埃森哲等公司构成威胁，而且在2010年还被本国的塔塔咨询（TCS，属印度塔塔集团旗下）赶下印度外包行业第一的位置，并且在此后的两年中，虽然在利润率增长上依然保持增长，但在营业收入上，甚至连续输给行业“小弟”高知特（Cognizant），沦为行业老三。

如果说，输给有着140多年历史背景和更大实力的塔塔算是命中注定，那么输给比自己还晚13年创业的高知特，印孚瑟斯就需要拷问自己。

“全球经济有很多不确定性，我们的业绩都和客户有关。

另外，传统的外包企业之间的价格战，降低了企业获利能力。

”印孚瑟斯中国首席执行官朗格（Rangarajan Vellamore）解释了公司业绩慢步的原因，但他同时强调，印孚瑟斯没有亏损，根据2012年12月季报，营业收入实现同比增长5.8%，环比增长6.3%，“需要一些时间，因为我们正在全球进行一场‘3.0变革’”。

印孚瑟斯为什么会输给后辈高知特？印孚瑟斯将如何夺回行业地位？印孚瑟斯下一步的“3.0变革”究竟是什么，怎么做？被别人抢了模式印孚瑟斯的外包之路及其竞争者关系，勾从1996〜2011年，印度外包进入2.0时代，产业扩张与高速发展让印孚瑟斯收入猛涨。

市场营销案例分析——韦博英语市场分析专业名称工商管理班级125054145小组组长李媛小组成员李媛余华芳蒋华民执笔蒋华民2014年4 月10 日目录企业简介 (1)市场细分 (1)目标市场 (2)1.SWOT分析 (2)2.战略分析 (3)市场定位 (5)总结 (6)附录 (7)参考文献 (8)摘要一、企业简介韦博国际英语创立于1998年，是韦博教育旗下成人高端英语培训品牌，为成人和企业提供优质英语培训服务。

时至今日，韦博国际英语已发展壮大成为了国内规模最大，首个中心数量突破100家的成人英语培训品牌。

韦博国际英语课程体系以实用为导向，注重英语听、说等实用型英语技能的培养。

由浅入深的8个级别课程设置，更加灵活自由的学习方式，通过外籍教师小班授课，先进的多媒体教育技术，丰富多彩的英语沙龙和课外活动......韦博国际英语创造沉浸式英语学习氛围，帮助学员实现英语水平的全新突破。

韦博国际英语倡导“Better English Better Life”。

从流利英语到点亮人生梦想，韦博国际英语不仅帮助学员们开口说英语，更帮助学员们获得出色的职场能力、更丰富的商务社交、更宽广的国际化视野......为无数人的职场梦想插上双翼，勾勒更加精彩的未来。

截至2012年，已在全国57个城市开设了140多家培训中心，拥有超过7000名雇员。

正文一、市场细分（一）职业因素按照职业因素，目标人群可分为高中生，大学生，外企职员，白领，中高层管理者，个体户老板等。

（二）收入因素按照收入状况，目标人群可分为无收入来源人士，白领阶层，高薪阶层，中产阶级，富有者。

（三）培训目的依据培训目的的不同，可分为考试培训，出国留学，职场升迁，工作交流需要，商务谈判等。

（四）心理细分揣摩渴求英语培训人群的心理，可分为获取考试证书，兴趣爱好驱动，职场优胜，职业转型，高薪企业或外企就业等。

（五）地理细分根据目标人群所居住或工作的环境，方便相关课程的开展，有针对的选择校区位置，可以分为校园，高新区，社区，商务写字楼，高档校区等。

班博思市场营销培训教程(英文版) Introduction:Welcome to the Balbazar Market Marketing Training Tutorial! In this tutorial, we will guide you through the various aspects of marketing in the Balbazar market, a vibrant and bustling marketplace known for its unique products and diverse customer base. Whether you are a beginner or experienced marketer, this tutorial will provide valuable insights and strategies to help you excel in marketing your products or services effectively. Let's dive in!1. Understanding the Balbazar Market:To effectively market your products or services in the Balbazar market, it is imperative to have a thorough understanding of the market dynamics. This section will cover the market's demographic profile, customer behaviors, and key competitors. By understanding these factors, you can tailor your marketing efforts to target the right audience and stand out from the competition. 2. Defining Your Marketing Objectives:Before implementing any marketing strategy, it is crucial to define your objectives. This section will guide you through the process of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives for your business. By clearly defining your goals, you can align your marketing efforts effectively and measure your success accurately.3. Market Segmentation and Targeting:Segmenting the market and targeting specific customer groups can significantly enhance your marketing effectiveness. This sectionwill provide you with insights on how to identify different market segments in the Balbazar market and determine your target audience. By targeting the right customer groups, you can tailor your marketing messages and reach them with precision.4. Crafting Unique Selling Proposition (USP):A unique selling proposition (USP) sets your product or service apart from competitors and influences customers' purchasing decisions. In this section, you will learn how to develop a compelling USP that resonates with the Balbazar market's customers. We will also discuss the importance of communicating your USP through various marketing channels.5. Developing Marketing Strategies:This section focuses on developing effective marketing strategies to promote your products or services in the Balbazar market. You will learn about various marketing channels such as social media, online advertising, guerrilla marketing, and traditional methods. We will also discuss the importance of integrating offline and online marketing efforts for maximum impact.6. Creating Powerful Marketing Messages:Crafting persuasive marketing messages is crucial for attracting and engaging customers in the Balbazar market. This section will provide you with valuable tips and techniques to create compelling marketing messages that resonate with your target audience. You will learn how to communicate effectively through different channels, including advertising, content marketing, and email marketing.7. Implementing Marketing Campaigns:In this section, we will guide you through the process of implementing successful marketing campaigns in the Balbazar market. You will learn how to plan, execute, and evaluate your campaigns to maximize your return on investment (ROI). We will also discuss the importance of monitoring and analyzing campaign performance to make data-driven marketing decisions. Conclusion:Congratulations on completing the Balbazar Market Marketing Training Tutorial! By understanding the Balbazar market, defining your marketing objectives, targeting the right audience, crafting a compelling USP, and implementing effective marketing strategies, you are well-equipped to excel in marketing your products or services. Remember to adapt and refine your approaches as per the marketplace's ever-evolving dynamics. Best of luck in your marketing endeavors in the Balbazar market!8. Leveraging Social Media Marketing:Social media platforms have become integral to marketing strategies in today's digital age. This section will focus on leveraging social media marketing to promote your products or services in the Balbazar market. You will learn how to create engaging content, utilize different social media channels effectively, and engage with your target audience. By leveraging social media marketing, you can increase brand awareness, drive traffic to your website or store, and generate leads and sales. When it comes to social media marketing in the Balbazar market, it is crucial to identify the platforms that are popular among your target audience. Conduct thorough market research to understandwhich platforms your potential customers are active on. This will allow you to focus your efforts and resources on the most effective channels.Once you have identified the relevant social media platforms, you can start creating engaging and relevant content. Balbazar market is known for its diverse and unique products, so make sure to highlight the distinct features of your offerings in your content. Utilize high-quality images and videos to showcase your products or services in an appealing manner. Additionally, consider sharing behind-the-scenes glimpses of your business or customer success stories to build trust and credibility with your audience.Engaging with your audience is crucial for building a strong brand presence on social media. Respond to comments, messages, and reviews promptly and professionally. Use social listening tools to monitor conversations and mentions of your brand. This will enable you to address any concerns or issues raised by customers promptly and maintain a positive brand image.Another effective strategy on social media is influencer marketing. Identify influencers or bloggers in the Balbazar market who have a significant following and align with your brand values. Collaborate with them to promote your products or services, as their recommendations can carry a lot of weight with potential customers in the Balbazar market.9. Utilizing Online Advertising:In addition to social media marketing, online advertising is an effective way to reach your target audience in the Balbazar market.Online advertising offers a wide range of options, including search engine advertising, display advertising, and video advertising. This section will explore the different online advertising options and how to utilize them effectively.Search engine advertising, specifically pay-per-click (PPC) advertising, allows you to display your ads prominently when a user searches for relevant keywords. Platforms like Google Ads and Bing Ads offer robust targeting options that can help you reach potential customers in the Balbazar market. By bidding on relevant keywords and optimizing your ad copy, you can increase visibility and drive targeted traffic to your website or store.Display advertising involves placing banner ads on relevant websites or platforms. It is important to identify websites or platforms that attract your target audience and negotiate suitable placements for your ads. To increase engagement and click-through rates, create visually appealing and compelling ad designs that resonate with the Balbazar market's customers.Video advertising has gained immense popularity in recent years. Platforms such as YouTube and social media offer various video advertising options. Consider creating informative or entertaining videos that highlight the unique features or uses of your products or services. By utilizing storytelling and visual elements effectively, you can capture the attention of the Balbazar market's customers and encourage them to take action.10. Implementing Guerrilla Marketing Tactics:Guerrilla marketing involves unconventional and low-costmarketing tactics that can make a big impact. In the Balbazar market, where competition can be fierce, guerrilla marketing can help you stand out from the crowd. This section will explore some creative guerrilla marketing tactics that you can implement to attract attention and generate buzz for your brand.One guerrilla marketing tactic is to create eye-catching street art or murals that reflect your brand and products. Find suitable locations in the Balbazar market where your target audience frequents and seek permission to display your artwork. This can help create a memorable brand presence and generate curiosity among passersby.Another tactic is to organize flash mobs or street performances that align with your brand's values or product offerings. Get creative and think of interactive experiences that will engage the Balbazar market's customers and leave a lasting impression. Encourage attendees to share their experiences on social media, amplifying the reach of your guerrilla marketing efforts.Additionally, consider partnering with local businesses or organizations in the Balbazar market to host collaborative eventsor promotions. By leveraging their customer base and networks, you can reach a wider audience and enhance brand visibility. Collaborative initiatives can also showcase the synergy between your brand and the Balbazar market, further strengthening your credibility and appeal.11. Integrating Offline and Online Marketing Efforts:To maximize your marketing impact in the Balbazar market, it is crucial to integrate offline and online marketing efforts. In thissection, we will discuss the importance of a cohesive marketing strategy that leverages both traditional and digital channels.While digital marketing has gained significant prominence, traditional marketing methods such as flyers, banners, and print advertisements still hold value. In the Balbazar market, where foot traffic is high, physical marketing materials can attract the attention of potential customers. Make sure to create visually appealing and informative materials that highlight your unique selling proposition. Distribute them strategically in the Balbazar market to reach your target audience effectively.Furthermore, consider hosting offline events or workshops in the Balbazar market to engage with potential customers directly. These events can be an opportunity to showcase your products or services, educate customers, and build relationships. Encourage attendees to provide their contact information or follow you on social media to maintain ongoing communication and nurture leads.To integrate offline and online marketing efforts seamlessly, include QR codes or customized URLs on your physical marketing materials. This allows potential customers to access more information about your products or services online, enabling you to track and measure the effectiveness of your offline marketing efforts.12. Measuring and Evaluating Marketing Performance: Implementing effective marketing strategies in the Balbazar market is only half the battle. To ensure continuous improvements and maximize your return on investment (ROI), it is essential tomeasure and evaluate your marketing performance. This section will guide you through the process of setting key performance indicators (KPIs) and utilizing data analytics to monitor and analyze your marketing campaigns.Start by identifying the key metrics that align with your marketing objectives. These might include website traffic, conversion rates, social media engagement, or customer acquisition cost. By setting specific targets for each metric, you can evaluate the success of your marketing efforts accurately.Utilize tools like Google Analytics and social media insights to monitor your marketing performance. Track the performance of your website, landing pages, and social media campaigns to identify trends and areas of improvement. Analyze the data regularly to understand user behavior, preferences, and conversion patterns in the Balbazar market. Use this information to refine your marketing strategies and optimize your campaigns for better results.Furthermore, gather feedback from customers to gain insights into their experiences with your marketing efforts. Conduct surveys, host focus groups, or encourage customers to leave reviews. This qualitative data can provide valuable insights into the effectiveness of your marketing messages and tactics in the Balbazar market.Conclusion:Congratulations on completing the Balbazar Market Marketing Training Tutorial! By leveraging social media marketing, utilizing online advertising, implementing guerrilla marketing tactics, integrating offline and online marketing efforts, and measuring andevaluating marketing performance, you are well-equipped to excel in marketing your products or services in the Balbazar market. Remember to adapt and refine your strategies as per the market's evolving dynamics. Good luck in your marketing endeavors in the Balbazar market!。

Oracle Siebel CRM功能介绍目录4Siebel Cross-Industry - Base Application 4Siebel CRM Base5Siebel Cross-Industry - Tools and Servers 5Siebel Tools5Siebel Test Automation Interface 5Siebel Web UI Dynamic Development Kit (DDK) 6Siebel Report Designer Professional 6Siebel Report Designer 6Siebel Server Extensions for Unix 6Siebel Cross-Industry - General Options 6Siebel Advanced Market Development Funds 7Oracle Secure Enterprise Search (SES) 7Oracle Secure Enterprise Search (SES) Connector 7Siebel Advisor8Siebel Anywhere8Siebel Campaigns8Siebel Client Sync9Siebel Server Sync - Microsoft Exchange Server 9SiebelCollaboration (for Microsoft SharePoint) 10Siebel Configurator Administration Server 10Siebel Configurator Runtime10Siebel Content Publishing10Siebel Contracts11Siebel Customer Content11SiebelCustomer Order Management Administrator Server11Siebel Customer Order Management Administration 11Siebel CTI12Siebel CTI Connect12Siebel Data Quality13Siebel Deal Management13Siebel Dynamic Catalog14Siebel Dynamic Pricer14Siebel Employee Self-Service14Siebel Events Manager15Siebel Forecasting15Siebel Handheld16Siebel HelpDesk Online16Siebel Mobile Connector16Siebel Partner Manager16Siebel Quote and Order Capture17Siebel Quotes18Siebel Remote Client18Siebel Reports18Siebel Signature Capture Tool19Siebel Smart Answer for Employees 19Siebel SmartScript19Siebel Store-and-Forward Messaging 20Siebel Territory Management 20Siebel Time and Expense Reporting 21Siebel Wireless21Siebel Satmetrix Exchange Connector 21Siebel Cross-Industry - Sales Options 21SiebelEnterprise Selling Process 22Siebel Portfolio Management Process (PMP) 22Siebel Proposals & Presentations23SiebelTarget Account Selling23Siebel Cross-Industry - Service Options 23Siebel Asset Management 23Siebel Automated Discovery24Siebel Automated Service24Siebel Change Management24Siebel Email Response25Siebel Field Service25Siebel HelpDesk Online26Siebel Quality Management26Siebel Smart Answer for Email Response 26Siebel Cross-Industry - Field Service Options 26Siebel Barcode27Siebel Logistics Manager27Siebel Preventive Maintenance27Siebel Repair28Siebel Scheduling28Siebel Cross-Industry - Marketing Automation Options28Siebel Email/Web Offer Designer 28Siebel Email Marketing Server 29Siebel Dialogue Manager29Siebel Marketing Resource Manager 30Siebel Segment Manager31Siebel Cross Industry - Marketing Server Options31Siebel Marketing Server32Siebel Cross-Industry - Loyalty Options 32Siebel Loyalty Engine 32Siebel Loyalty Manager32Siebel Loyalty Member Services Representative 33Siebel Cross-Industry - Incentive Compensation 33Siebel Incentive Compensation 33Siebel Cross-Industry - Customer Portal 33Siebel eCustomer34Siebel eSales34Siebel eService34Siebel Web Marketing35Siebel Loyalty Customer Portal35Siebel Cross-Industry - Partner Portal 35Siebel Partner Portal 36Siebel Loyalty Partner Portal37Siebel Financial Services CRM Base 37Siebel Financial Service CRM Base 40Siebel Financial Services - General Options 40Siebel Financial Accounts40Siebel Financial Services Proposals and Presentations41Siebel Call Reports41Siebel Needs Analysis/Applications - Non credit 42Siebel Rollup 42Siebel Financial Services - General Options for Finance Line of Business42Siebel Collections42Siebel Commercial Banking Loan Approval 43Siebel Corporate and Commercial Banking 43Siebel Credit Origination43Siebel Institutional Sales and Research 44Siebel Investment Banking44Siebel Investment Management45Siebel Retirement/Pension Management 45Siebel Small Business Banking45Siebel Wealth Management46Siebel Financial Services - General Options for Insurance46Siebel Group Pensions46Siebel Group Policies47Siebel Individual Life and Annuities 47Siebel Personal Lines Claims47Siebel Personal Lines Policies48Siebel Insurance Field ServiceSiebel Cross-Industry - Base Application Siebel CRM Base产品说明Siebel CRM Base的功能包括Siebel Sales，Siebel Service和Siebel Marketing。

口碑营销、病毒营销和蜂鸣营销口碑（Word of Mouth）营销就是利用顾客的口口相传作为营销手段和渠道，故名口碑营销.后来,在口碑营销基础上又发展出二个分支：病毒营销和蜂鸣营销。

所谓病毒营销(Viral Marketing），是通过用户的口碑宣传网络，信息像病毒一样传播和扩散，利用快速复制的方式传向数以千计、数以百万计的受众。

病毒营销是由欧莱礼媒体公司（O'Reilly Media）总裁兼CEO提姆·奥莱理（Tim O'Reilly）提出。

他是美国IT业界公认的传奇式人物，是开放源码概念的缔造者.他采用病毒营销的方式，也就是说，一些推介会直接从一位用户传播到另外一位用户，一位用户对另一人传递的讯息，很可能是直接、个人、可信,且有意义的。

这类传播－用户间彼此之间的接触，过去称为“口碑行销”（word-of-mouth communication），截止2013年则称为“耳语”（buzz）。

蜂鸣营销，俗称“口头宣传营销”,是传统的“口耳相传”方法在新经济下的创新营销方法。

口头宣传营销的英文术语“Buzz Marketing”中的“Buzz",意即“叽叽喳喳的声音，或嗡嗡声”，因此，也有人将Buzz Marketing 译成“蜂鸣式营销”。

是一种主要通过人们（可以是消费者,也可以是企业的营销人员）向目标受众传播企业产品（或服务）信息而进行的非常廉价的营销方法，蜂鸣营销主要基于人们对于企业产品和服务的直接体验.口碑营销的要素谈论者（Talkers）谈论者是口碑营销的起点首先是需要考虑谁会主动谈论你？是产品的粉丝、用户、媒体、员工、供应商、经销商。

这一环节涉及到的是人的问题，角色设置。

口碑营销往往都是以产品使用者的角色来发起，以产品试用为代表。

其实如果将产品放在一个稍微宏观的营销环境中，还有很多角色成为口碑营销的起点。

其实企业的员工和经销商的口碑建立同样不容忽视。

话题（Topics) 给人们一个谈论的理由是产品、价格、外观、活动、代言人等等。

国际市场营销学一、名词解释国际市场营销学:是一门研究以国外顾客需求为中心、从事国际市场营销活动旳国际企业经营销售管理旳科学。

利益集团:又称院外活动集团或压力集团,它是由社会上各行各业具有共同利益旳人或对某些问题具有共同见解和主张旳人构成旳组织,其目旳是促使政府维护其切身利益或实现其政治主张。

政治风险:重要来自东道国未来政治变化旳不确定性,是指因东道国多种政治力量使其商务环境发生很大旳变化,致使国际企业经营目旳难以实现而产生旳风险。

进口限制:是指一种国家或地区出于某种理由限制某些外国商品进入本国市场旳行为。

外汇管制:是指一国政府对外汇买卖、外汇汇率、外汇汇出及国际结算等进行旳管制和限制。

国际通例:是指在国际商务实践活动中逐渐形成旳、具有特定内容旳、反复使用旳习惯做法和先例。

参照群体是指个体在特定旳情景之下,将其作为行为参照对象所构成旳群体。

文化冲突:就是指国际企业以本国文化为参照对象,到目旳市场国开展营销活动,因与当地文化不相符合,产生矛盾,遭到当地消费者抵制旳现象。

自我参照:就是国际企业营销人员在开展国际营销活动时,用自己旳文化观念去推测东道国消费者旳消费行为。

商业习惯:是长期以来人类在从事生产经营活动过程中养成旳待人接物旳措施、社交礼仪、经营态度及做生意旳措施等。

区域经济一体化:指区域内各组员国互相取消贸易障碍,进行一定程度旳合作与协作,以增进组员国之间旳贸易与经济发展。

自由贸易区:指两个或两个以上旳国家就减少或取消组员国之间旳关税和非关税壁垒到达协议,同步各组员国对区域外国家仍然实行各自旳关税原则。

经济联盟:指组员国在共同市场旳基础上,深入协调经济和社会政策,并逐渐取消各自政策方面旳差异,在对外贸易、财政金融以及其他领域里实现统一政策,形成区域经济实体。

对外直接投资:是指一国旳企业或个人通过在国外设置子企业或分企业,或通过购置、参与当地企业旳股份,直接在海外从事生产、销售和其他经营活动旳投资形式。

广东深圳韦博英语培训中心介绍全球英语培训机构之一—韦博国际英语。

韦博正式开设深圳外语培训机构，并在繁华的华强北商业区开设了深圳第一家中心。

据悉，这是韦博国际英语继自1998年进入中国，在上海、广州、厦门、成都、重庆、长沙、西安、青岛、南京等地取得巨大成功之后，在中国开设的第41家培训中心。

韦博国际英语深圳中心地处深圳华强北繁华商业区，毗邻华强地铁站、福田服装市场、科学馆、会展中心、市民中心、华强北电子世界、赛格广场、沃尔玛购物广场、中心公园,地理位置优越交通十分便利，到皇岗口岸、深圳机场分别只有 10 分钟和 30 分钟的车程。

韦博师资：韦博的外教拥有TESOL证书，是韦博选拔教师时最主要考察的任教资格之一。

韦博不但严格审查外教的任教资格，更是在国内率先与TESOL证书培训机构结成联盟，进行高水准的英语外教的培养工作。

韦博优势：1.外教小班授课来自英语为母语国家的、拥有专业资质的教师授课，小班课不超过4人2.自由和无限制的学习时间您可根据自己的需要、愿望及情绪状况，自由安排学习时间，随时参加学习3.无缺课现象每周循环教授的课程，您可随时参加和重复，永远不会有缺课现象发生4.个性化培训依据您自身的起点，设定学习目标，按自己的节奏，随意安排上课的频度和进度5.在真实语言环境中学习我们创造了一个让所有学习英语成功者推崇的真实英语世界，让您与外教的充分交流中掌握纯正英语6.国际尖端的教育技术运用风靡全球的多媒体教育技术，让您感受从未有过的学习英语的自信和乐趣7.个人课程顾问为您测定英语水平，帮您准备学习计划，并支持和指导您的全部学习过程8.科学准确的学习成绩跟踪独一无二的教师管理系统，对您的学习情况和成绩进行全方位跟踪，而后进行面对面的个性化帮助9.英语社交俱乐部通过社交俱乐部练习英语，由外教组织游戏、聚会和出游，结交新友和社会精英10.高雅舒适的学习环境现代、舒适的学习环境，优质的服务加现代化的教学设备，为您的学习提供了可靠的保证广东深圳韦博英语培训中心报名及免费咨询电话：400-001-9911 转 72474点击下载Word文档。

上海扬邑企业管理咨询有限公司Email: service@Tel: (86-21) 6448-0881 上海扬邑企业管理咨询有限公司产品介绍XCRM客户关系管理平台上海扬邑企业管理咨询有限公司2013/7/23系统简介上海扬邑是一家以互动营销、电子商务、策划和解决方案为主营业务的互联网公司。

我们有业内资深专家队伍，积累十几年的行内经验。

XCRM是我们综合多行业总结出的一款客户关系管理系统。

整个系统围绕以客户为中心，所有业务功能都是站在客户角度来梳理和总结。

系统从营销推广、销售自动化、信息跟踪以及数据分析，帮助企业更全更深更快了解客户需求掌控市场。

系统特点1、精确客户管理360°视图查看客户信息。

客户的基本信息、不同渠道的行为跟踪、参与的活动、短信邮件沟通历史，接触跟进记录、购买产品记录、售后服务记录和积分变化信息等等，都可以在一个界面一览无遗。

2、会员等级积分系统中的会员区别于客户，会员是长期合作的客户群体。

会员等级和积分规则变化可以在系统里进行配置。

3、自动建设站点站点可以选择不同风格的模版。

建设好的活动站点可以在互联网上进行访问。

站点注册和报名信息直接进入XCRM。

可以为网站添加监控代码，监控网站访问情况。

4、网站访问监控我们有自己研发的网站监控代码，网站浏览记录轨迹都能够记录下来入库。

如果是登录用户的访问，也能够被唯一识别，与XCRM客户对应。

监控报告从多个角度分析网站的受访情况。

5、健全的数据接口系统提供健全数据接口，提供应用程序提交或访问XCRM数据。

访问数据可以用HTTP接口或WebService接口任意一种。

6、可扩展的SDK系统提供会员和客户SDK，可以用SDK直接访问XCRM会员和客户数据，也可以下载后任一修改SDK后访问XCRM会员和客户数据。

7、打通电子商城打通多家电子商城数据接口，电子商城的客户数据、产品库存信息和订单等无限制同步到XCRM。

让多家电子商城的网店可以在一起进行管理，操作及时并且高效。

市场营销知识培训(英文版)Market marketing knowledge training is an essential component for businesses to succeed in today's competitive market. In this training, participants will gain a deep understanding of various marketing concepts and strategies that can be implemented to attract and retain customers, increase sales, and enhance brand awareness. The following are some key topics that will be covered in this training:1. Market Analysis: Participants will learn how to conduct a comprehensive analysis of the market, including understanding customer needs and preferences, identifying target markets, and analyzing competitors. This knowledge will enable businesses to develop effective marketing strategies that resonate with their target audience.2. Product Development: This training will equip participants with the skills to develop products that meet customer expectations and provide value. 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From market analysis and product development to branding, digital marketing, and customer relationship management, participants will gain a comprehensive understanding of various marketing concepts and strategies. This training will empower businesses to drive growth, enhance customer satisfaction, and achieve long-term success in the marketplace.。