高级职业英语立体化系列教材电子教案1unit8-Listening and Speaking

⾼职⾼专英语IUnit8教案课程名称：新世纪⾼职⾼专英语Period 1Unit 8 This generation means business授课内容：1. Understand the Text：This generation means business2. Explain the key words and structures in the text.⽬的要求：1. Learn something about this generation start their businesses and become successful in life.2. Master the key words and structures in the text有关记录：板书设计：Unit 8 This generation means businessbankdevelopment bankCommercial bankInvestment bankConstruction bankbank cardcredit cardCheck cardGift cardbank accountchecking accountSavings accountCertificates depositsIndividual retirement accountsUnit 8 This generation means businessI.Lead in( 15 minutes)Ask the students to discuss in pairs something about how to start their own businesses and become successful in life, and then ask some pairs to tell their opinions to the whole class.Q1: What did Joe Lampson announce when he was 21 years old?Q2:What kind of software did Lampson try to develop to solve the problem?Q3: Why couldn’t venture capitalists finance Lampson’s new company?II. Read in ( 65 minutes)1. Background Information ( 5 minutes)1) CEOs (chief executive officers)CEOs are among the highest paid workers; however, long hours, considerable travel, and intense pressure to succeed are common. The formal education and experience of CEOs vary as widely as the nature of their responsibilities. Keen competition is expected because theprestige and high pay attract a large number of qualified applicants.2) Credit CardA credit card gives you the power to buy goods or services now and pay for them later. It represents an approval by a bank or company to use their money. Credit card issuers are usually banks, even though the card may bear another company name or logo. The name of the issuer appears somewhere on the card. Trade names such as VISA and MasterCard are not actually card issuers. They are termed “membership associations.” Banks use them for their payment processing services, policy setting and marketing assistance.2. Developing vocabulary (30 minutes)1)dream of: imagine sth. 梦见，梦想e.g. Some people dream of success while others wake up and work hard at it.2) start up: begin a career, working life, etc. 开始从事事业、⼯作等e.g. start up a new bus company 建⽴新的公共汽车公司e.g. start up in business 在事业上起步3) achieve: v. perform or carry out with success; accomplish 胜利完成；实现e.g.The university has achieved all its goals this year.e.g.Charles A. Lindbergh achieved a great success by flying the first nonstop solo flight across the Atlantic.4) announce:v. make known publicly 宣布e.g.The government announced that they would build a new highway to the mountain.drop out: leave school, university, etc. without finishing it 中途退学e.g.She got a scholarship to Cambridge but dropped out a year later.Extended words: dropper, droppingsCollocations: drop behind 落伍, 落后drop back 退后, 后撤drop by顺便访问⼀下5) launch: v.1) set or thrust a self-propelled craft or projectile in motion 发射e.g. launch a rocket2) set going; initiate 发动；开始e.g. launch a careere.g. launch a business ventureExtended words: launchable6) streamline: v. improve efficiency of; modernize 改善效率；使现代化e.g. We must streamline our production procedures.Extended words: streamlined, streamliner7) instinct: n. a natural ability to know what you should do without having to learn or think about it 本能, 直觉e.g.Trust your instincts and do what you think is right.e.g.Birds learn to fly by instinct.Extended words: instinctive, instinctively8) average: a. usual or ordinary in kind or character 普通的，寻常的e.g. He is about average height.e.g. a poll of average people; average eyesightExtended words: averagely, averagenessRelated words: medium, middle, ordinary, usual9) finance: v. supply funds to 给……提供资⾦e.g. The government will finance the building of the new crossroads with the taxes it collects.10) enterprise: n. a business organization 企业，公司e.g. He successfully managed a state-owned enterprise.Extended words: enterprise less, enterpriser11) turn t o: go to sb./sth. for help, advice, etc.向某⼈/某事物寻求帮助或指教e.g. The child turned to his mother for comfortCollocations: turn over翻转turn on打开turn away解雇turn off关掉turn in上交turn down拒绝3.Detail study of the text (30 minutes)Paragraph One- Two1) Comprehension QuestionsQ:What did Joe Lampson announce when he was 21 years old?A: He announced that he was leaving Stanford to launch his own software company.2) Main ideaJoe Lampson’s decision surprised his father.Joe Lampson’s program improved the trading situation in business.3)Difficult sentenceNo,” Joe said…being first is everything.”Turning down his father’s request, Joe insisted that a leading position in the software business is a key factor in his career journey.Paragraph Three1) Comprehension QuestionsQ: What kind of software did Lampson try to develop to solve the problem?A: He wanted to develop a computer program that could help companies to calculate which supplier offered the best price while meeting all the customer’s needs.2) Main ideaNo investment in Lampson’s company at first.3)Difficult sentenceYet buying and selling ― the lifeblood of business ― was still being done by instinct.Companies do business with most customers instinctively-the lifeblood of business-was still being done by instinct. Paragraph Four1) Comprehension QuestionsQ: Why couldn’t venture capitalists finance Lampson’s new company?A: Because Lampson had neither experienced managers nor experienced technicians.2) Main ideaJoe Lampson was once heavily in debt.3)Difficult sentenceBanks told him to get lost.Banks told him to go away.Paragraph Five1) Comprehension QuestionsQ:what happened since then ?A :Since his program worked well,other fortune 500 companies wanted to buy the right to use the program.2) Main ideaJoe Lampson became very successful.3)Difficult sentenceSo he turned to…of his generation: plastics.Finally Joe had to overdraw his credit cards, which is known among people of his age as a big investment bank Paragraph Six1) Comprehension QuestionsQ: Why did Lampson persuade engineers at Hewlett-Packard to test the Trilogy software?A: Because the company had tried to develop a similar program.2) Main ideaThe situation of today’s Trilogy Development Group.3)Difficult sentenceSince then, orders from other Fortune 500 companies have flooded in.After that, other companies among the Fortune 500 companies sent a large number of orders to Trilogy.Paragraph Seven1) Comprehension QuestionsQ:What do you know about the Trilogy Development Group?A :It is located in Austin, Texas. It has about 400 employees and more than $120 million income in 1996.2) Main ideaThe contemporary trend in the American youth.4)Difficult sentenceParagraph Eight-Ten1) Comprehension QuestionsQ:What is your answer to this question?A :Perhaps it is the pioneering spirit of some successful young entrepreneurs that has inspired more and more young people in America.Q: Why do today’s young people have to grow up fast?A :Because they have to be well prepared to handle anything in the future.2) Main ideaThe young Americans dream about owning their own businesses.3) Difficult sentenceSince then, orders…have flooded in.After that, the other companies among the fortune 500 companies have flooded in.They were like explorers…to handle anything.On their way to success, they had to overcome all the difficulties, just like explorers in a jungle who had to cut their way through.III. Exercise ( 10 minutes)Practice Ex. IIV. Assignments1.Review the text and the key words/phrases2.Finish off Ex. II – Ex. VI3.Preview Grammar; Reading skills; Practical reading and writingV. ExpandOnline learningPeriod 2Unit 8 This generation means business 授课内容：1. Grammar: The Disjunctive Question2. Reading skills: Prereading3. Practical Reading: Reading Indexes and Contents4. Practical Writing: Cover Letter⽬的要求：1. Master the use of The Disjunctive Question2. Master the reading skill:Prereading3. Learn how to read indexes and contents4. Learn how to Cover Letter有关记录：板书设计：Grammar: The Disjunctive Question反意疑问句◆陈述部分谓语含有need或dare时，疑问部分就要根据这两个词的功能来决定。