高级职业英语第三册 第一单元 听说课件-unit1-conducting a survey

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Section 1 Activity Three speak out
Surveying by telephone is the most popular 3) ____________________ interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to 4) ____________. screen calls You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach 5) ________________ pictures and sound files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.
survey analyze qualitatively sample research method
questionaire quantitatively outcome determine collect data
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Section 1 Activity Two
Listen and Repeat 1. It is absolutely necessary to conduct a market survey for a new business. 2. What’s your purpose of the market research? 3. One of the purposes of market research is to find out whether there’s a market for the product or service. 4. We have sent questionnaires to customers. 5. What’s your market share? We have about 7 percent of the Chinese shoes market. 6. According to our market research information, customers are particularly interested in the qualities and prices of the products.
Section 1 Activity Three speak out
Task 2: Prepare a short speech to be presented in class by filling in the blanks with the information from the table above.
Task 1 Listen and Repeat Task 2 Listen and Complete Task 3 Role Playing Task 4 Just Do It
Task 5 Challenge Yourself
Task 1 Listen and Repeat Task 2 Listen and Judge Task 3 Listen and Decide Task 4 Listen and Complete
Task 1 Talk and complete
Task 2 Prepare a Speech
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Section 1 Activity One
Task 1 Listen and Match
A Conducting Interviews for Further Data 访谈收集佐证 B Choose the Research Methods 选择调研方法 C Determine the Sample of the Survey 确定调查对象 D Pre-test the Questionnaire 预测调查问卷 E Identify the Goals of the Survey 明确调查目标 F Create the Questionnaire 创建调查问卷 G Conduct the Survey and Collect Data 调查及收集数据 H Pretest the Findings of the Survey 演示调查结果 I Analyze the Data Quantitatively and Qualitatively 对数据作定量和定性分析 J Create a Report on the Survey Outcomes 撰写调查报告
In a personal interview, the Interviewer asks the questions 1) _______________ face- to- face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a to talk longer product. People may be willing 2) _______________ face-to-face than to someone on the phone. But they cost more per interview than other methods.
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Activity 1 Task check-ups
Task 2 Make a presentation
Listen and take notes. Then report the information you get to your class.
Script:
In a personal interview, the Interviewer asks the questions face-to-face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a product. People may be willing to talk longer face-to-face than to someone on the phone. But they cost more per interview than other methods.
1. talk about the process of a survey;
Career Skills
2. ask for opinions and suggestions;
3. sum up and report survey outcomes.
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Section 1 Getting Things Ready
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Section 1 Activity Three speak out
Task 1 Talk to two students about the different methods of conducting a survey and complete the table below
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Section 1 Activity One
7. We have to predict what fashion will be like at least one year ahead. 8. Our survey reveals that the new product has a good prospect in the domestic market. 9. Maybe this item is priced too high according to our market survey. 10. Are you more concerned about the style or the price? 11. What are the deciding factors in choosing our products? 12. You need to analyze the results both quantitatively and qualitatively so as to make realistic conclusin 2 Things to Do
Activity 1 Task Check-ups
Activity 2 Interactions
Activity 3 Listening Out
Task 1 Listen and Write Task 2 Make a presentation Task 3 Answer Questions