Unit4

Unit 41. 中东和平谈判正在进行当中。

武汉地铁正在建设当中。

2．客户对我们的服务感到非常满意。

3．对价格敏感的顾客喜欢去买一些减价品，而有品牌意识的顾客则重视产品的声誉。

4行业分析师说，食品零售业市场已达到饱和，企业必须开拓海外市场。

5．中国旅游业有很好的增长前景。

6．由于其较低的利率，这家银行吸收了巨大的顾客存款。

7．对中国地产业的长期盈利性还应打个问号。

8．厂商如果已牺牲产品质量为代价来增加利润的话，就会损害自己的品牌并造成很坏的公众影响。

A technological revolution is under wayA formal negotiation is under way.The subway is under construction.Your proposal is under considerationSelect goods / a select school/ a select group (number) ofBe happy with /aboutTake advantage of cut-price offersBe certain/sure/set to doRetail food market is saturated.Even when the market reaches saturation, the production process doesn’t stop.Prospect of growth / a bright prospect / a dim/ bleak prospectLarge supermarket chains/ chain storeTake over / hand overTake over 20 billion yuan of customer depositsI took over as the editor of the magazineInterest rates on savingsROI = return on investmentThere is a question market over long-term profitability. / feasibilityWiden margins and boost profitsThe effect is marginalMake marginal adjustmentThe new technology will boost the food production.This policy will be a great boost to economy.Boost the morale / confidence of the playersThis film/book has been boosted in Time recently.Create good/bad publicity / hurt the brand / build up a corporate imageDon’t share their fearsOwn-label car / real estate agent /He has no incentive /drive to improve his performance.Offer bonus points with every purchaseThese points add up to free air milesIt really pays to stay loyal to the brand.It pays to keep on the right side of your boss.Competitive edgeDirect / phone sellingThis price is really value for moneyOverheads / running costTurnover / personnel turnover / turnover rate of inventory1. which word is the odd one out?1) trademark brand copyright patent2) innovate stretch diversify extend3) target promote market advertise4) incentive benefit selling-point specification5) customer retailer end-user consumer6) bona fide authentic genuine counterfeit7) discontinue phase out launch recall8) global domestic worldwide international9) shelf-life life expectancy life insurance life cycle10) design name image reputation2. match the nouns then use them to complete the sentences below.Shelf brandLoyalty lifeThird marketOwn partyWindow awarenessMarket schemeRetail advantageCompetitive leaderBlack displayBrand outlet1) We produce fresh pasta so our products only have a short ________.2) We don’t make anything ourselves. We contract out to ______ manufacturers.3) The new ________ encourages customers to buy more of our goods.4) Every year billions of dollars worth of illegal software is sold on the _______.5) The new features will give us a _________ over our nearest rivals.6) Supermarkets sell their __________ products more cheaply than other brands.7) The TV advertisements really helped increase ________ and raise our profile.8) With 62% market share, they are clearly the __________ in this sector.9) With such a boring _________ , it’s no wonder people don’t go into the shop.10) We’re reducin g costs and cutting the number of _______ we sell through.e the following words to complete the email below.Feedback brand loyalty pricing policy premiumLoss-leader household name brand awarenessSamHere’s a quick summary of the market 1_______ on the S220. As expected, a lot of the sales are through existing customers, with 65% of them having upgraded to the S220, so 2_______ seems high. But only 15% of non-current customers had heard of the S220 series so we need to build up 3_________ . I mean 15% doesn’t exactly make the S220 a 4_________ , does it?I think we need to review our 5__________ and think about special promotional discounts and other targeted offers to help grow market share. I know the S220 cost a lot to de velop and I don’t want to turn it into a 7________ but I really think we’re charging too much of a price 8________ to establish a wide enough customer base.Let me know what you think.JulesA niche market /distributor / distribution channelMarketing and Sales●How are you going to promote construct x?●Well, first of all we’ll include it in the new catalogue.●OK. What about advertising?●We’re going to run a campaign in the press, but only in specialist publications. This is a nicheproduct.●Right. Are you going to do a mailing?●Yes, just a flier to our regular customers.●Will you offer them any kind of giveaway?●No, but there will be a discount on orders in the first thirty days●Sounds good.●Well, we’ll see.●Do you think we should focus mainly on the domestic market or go for overseas sales right at thebeginning?●I think domestic to start with. That way we don’t have to worry about distribution problems untillater.●I think I agree. What about pricing?●Well, this is a unique product, there’s no real competition, so it’s going to be fairly high-priced. Don’tyou think so?●Well, that sounds fair. Any thoughts about the package?●Standard ---- a hard case containing the discs and the manual. Technical drawings on the outside togive a precise, professional image.●Are you going to have any point-of-sale displays in computer shops?●Just a poster, using the same image as the packaging.●Well, it all sounds very good.●You’ll find all the details in the report.Point-of-saleSelling pointArouse public awareness of resources conservationReview 11. This ________ here shows exactly how our payment processing works.a) graph b) flow chart c) pie chart2. we had to get a bank _______ to finance the new machinery.a) credit b) finance c) loan3. the market was flooded with cheap _______ products from abroad.a) genuine b) bona fide c) counterfeit4. all our products come with a standard one-year _________.a) warranty b) shelf life c) contract5. the head of department will have to _________ the payment.a) authorise b) summarise c) analyse6. I’m afraid delivery will be late because we have a ________ of ordersa) back date b) batch c) backlog7. we don’t make any profit on it. We’re using it as a ________ to get market share.a) trademark b) loss-leader c) concession8. we’re paying ________ of about 6 % on our finance.a) tax b) penalties c) interest9. we’re moving our headquarters to a new ________ next month.a) leasehold b) location c) construction10. everyone agreed and it was a _________ decision.a) unanimous b) summary c) representative11. I hope the terms of the agreement are to your _________.a) satisfaction b) entertainment c) convenience12. tell the ______ we need to assess the damage before we can pay anything.a) end user b) broker c) claimant13. they’re going to streamline the management _______ to reduce costs.a) administration b) orientation c) structure14. I think the brand’s strong enough to ______ into financial services.a) diversify b) globalise c) innovate15. we’re going to start _______ our com puter systems in autumn.a) renovating b) upgrading c) constructing16. the new product features should give us a competitive ________.a) expectancy b) premium c) advantage17. we improved our ______ channels to get products into shops more quickly.a) distribution b) consignment c) transaction18. we’ll have to be very careful how we ________ suc a small budget.a) supervise b) allocate c) finance19. the company went bankrupt and called in the _____.a) auditors b) accountants c) receivers20. the major TV campaign should help to increase brand _________.a) feedback b) reputation c) awareness21. the contractor put in a _________ for the construction project.a) grant b) statement c) tender22. we put our savings into a high-interest ________ account.a) deposit b) deficit c) debit23. we work very hard at ________ good relationships with our customers.a) launching b) establishing c) negotiating24. we’re hoping to pay off the _______ credit by the end of the year.a) pending b) outstanding c) overdrawn25. supermarkets can maximize profits by selling _________ goods.a) third-party b) black market c) own-brand26. The motorways and new airport have improved the __________.a) capacity b) commuting c) infrastructure27. With a modest budget we had to go for the most ____________ plana) cost-effective b) sophisticated c) state-of-the-art28. They’ve got a good _________ of designing innovative products.a) analysis b) track record c) assessment29. We’re introducing a loyalty _________ with a points card system.a) scheme b) objective c) factor30. With all these new orders, we’re struggling to _________ demand.a) produce b) cater c) satisfy31. The trainee made a lot of mistakes due to a lack of adequate _________.a) brainstorming b) supervision c) control32. We produce locally to avoid the high import ___________.a) tariff b) bonus c) price33. We use a ________ firm to distribute our heavy machinery all over the UK.a) haulage b) courier c) public transport34. With _________ below 2 percent, prices haven’t increased for two years nowa) income tax b) depreciation c) inflation35. They _____ the product due to falling sales after 8 years on the market.a) recalled b) prevented c) discontinued36. You have to fill in two forms to claim back your travel _________.a) overheads b) expenses c) investments37. It all depend s on your _________ of view, doesn’t it?a) point b) type c) angle38. They took out a __________ tot stop other companies copying the design.a) warranty b) patent c) deed39. The__________ investment in the new factory caused financial problems.a) sensible b) suitable c) substantial40. Many _____ dotcom companies go bankrupt within 18 months.a) established b) start-up c) preliminary41. I have to report to my _________ every two weeks.a) chief executive b) company secretary c) line manager42. All 230 ________ stayed in the same hotel where the conference was held.a) members b) delegates c) guests43. My ________ takes care of all my correspondence and my diary.a) partner b) apprentice c) assistant44. Many UK supermarkets have _________ their brands into banking services.a) pushed b) diverted c) stretched45. The brand enjoys very high awareness ---- it’s pretty much a _______ name.a) household b) common c) universal46. Make sure the goods are all in order before you sign the _______ notea) advice b) cover c) delivery47. We have to submit our tax ________ to the tax office by 8 February.a) remittance b) return c) application48. I f sales don’t pick up, we’ll have to review our pricing ______.a) policy b) prediction c) value49. We need to freshen up the window displays at our retail _________.a) offices b) outlets c) facilities。

1.classic a.经典的；典型的，标准的n.文学著作；杰作classical a.古典的；经典的区别：①classic用作形容词表示“经典的；精彩的；一流的”。

例如：Death on the Niles is one of the classic works of Agatha Christie. 《尼罗河上的惨案》是阿加莎·克里斯蒂的经典作品之一。

口语中也会用到classic这个词。

当你看到一场精彩的演出时，就可以说“That’s classic!”来表达赞美。

classic也可以用作名词，表示“文学名著；经典作品；杰作”。

例如：We have all the standard classics of Hayao Miyazaki at home. 我们家有宫崎骏的所有的经典作品。

②classical不能用作名词，只能用作形容词，表示“古典的，经典的”。

例如：Classical music is music written by composers such as Mozart and Beethoven.像莫扎特和贝多芬所创作的音乐成为古典音乐。

2.cautious a.小心的；谨慎的；慎重的3.dynamic a.①精力充沛的；有创新思想的；志在成功的。

例如：He seemed adynamic and energetic leader. 他似乎是一个充满朝气和活力的领导者。

②不断移动的；不断变化的。

例如：Markets are dynamic and companies mustlearn to adapt to the constant economic changes. 市场是动态的，公司必须学会适应持续不断的经济变化。

4.tempt vt.怂恿；利诱。

例如：They tempted him to join their company by offering him a large salary and a company car. 他们为他提供高薪和一辆公司的汽车来利诱他加入他们的公司。

Unit 41. in fright 害怕地其他类似词组：in fear 害怕地in surprise 惊讶地in excitement 兴奋地in disappointment 失望地in sorrow 伤心地in anger 生气地in amusement 有趣地2. frightened(adj.)be frightened of sb. / sth.害怕某人/ 某事The little boy was frightened of his father, as he always pulled a long face in front of him. 小男孩很怕他的爸爸，因为他总是板着脸。

be frightened to do sth. 害怕做I am frightened to look down from the top floor of the building. 我不敢从楼顶往下看。

be frightened that…She was frightened that she would get lost if she travels alone.如果一个人去旅游她担心会迷路。

3. sigh (n./ v.) 叹息sigh sth. out / forth 叹息着说出sigh about/ over sth. 为某事而叹息sigh with pleasure/ relief 高兴地/ 宽慰地舒口气have / breathe a sigh of relief 松了一口气give a deep sigh 深深地叹了口气4. suppose (v.) 假定，认为They suppose that all rich men are happy.(1) 用于插入语：What do you suppose he will say? 你认为他会说什么？(2) 用于被动：be supposed to do 应该做……He is supposed to arrive at 6 o’clock. 他应该在六点钟到达。

Key to ExercisesPreview第一大题1.This article was written in praise of the heroes and the heroism demonstrated during an air crash which took place in WashingtonD.C. in the year 1982.2.The terrible crash occurred in cold winter when a jet plane from Washington National Airport hit the bridge over the Potomac river. The plane dropped into the river and soon sank/ went under, bring many passengers down with it. Those who managed to get out of the plane found themselves in icy-cold water.3.Disasters are always terrible because they mean great damage and loss of life. As disasters go, this air crash was nothing very special. But because of the four heroes, it brought millions to tears or attention. Three of them formed a police helicopter team, andthey risked their lives again and again as they tried to pick up survivors. But the greatest hero was a man known as “the man in the water”because his name was never found. He was seen clinging to the tail of the plane with five other passengers. But every time a lifeline or flotation ring was dropped to him, he passed it on to another of the passengers. Those passengers survived. But the man did not.4.The emotional impact of this display of courage and noble character was tremendous, because it showed human nature at its best. This man in the water must have been an ordinary person. Before the air crash, he would never have guessed what a heroic deed he was going to perform that day, but when the great test came, he rose to the occasion.5.The author believes that this disaster filled people with a sense of pride rather than sadness, because in the contest between indifferent natural forces and the moral power of human beings, human beings have won.The man went down in the river, but he actually rose to immortality.第二大题1.The unusual element is the bridge, because normally, air crashes do not involve a bridge. Note: The word “element” means a factor or a basic part of something complicated.2.“A city of form and rules” means a city that is shapely or beautiful and orderly, but it suddenly turned into its opposite and became chaotic, turning into a state of complete disorder and confusion.The two metals here refers to the bridge and the plane, both of which are made of metal, or more specifically, iron and steel钢铁.3.From the point of view of artistic beauty, there was also a clash or conflict, because the plane was painted into blue and green, the river and black, and the chunks of ice were grey. Mixture of different types of color would make the viewers uncomfortable, so they wou ld regard this scene as “aesthetic clash”.4.Perhaps people did not regard this air clash as a failure at all. They all saw the triumph of human nature over the elements.5.Here human nature and natural powers are in conflict/clash.“Groping and struggling” re fers to the fact that normally it is human instinct本能；天性to grope for something to hang on to (=to hold on; to survive) and to struggle for life.6.Rise to the occasion: to deal successfully with a problem or situation that is especially difficult.7.The sente nce means “Three out of the four acknowledged heroes...are able to account for their behavior”.Account for: to give a satisfactory explanation.8.In the line of duty: while working; while on duty9.Skutnic added that somebody had to go in the water saying what every hero would say under the circumstances, but although the remark has been repeated by many heroes, it isstill admirable.10.It means the main reason for the emotional impact, or the person who caused the great emotional impact.11.Mass casualty: a great number of people injured and killed in an accident or battle. The word “mass” here is an adjective, meaning affecting a lot of people. Cf: mass murder; mass killing; mass destruction; mass hysteria; mass protest; mass movement; mass unemployment; the mass media; the mass market; mass-produce v; mass-produced adj.; mass production. Derivation: massacre; massiveCommitment: a sense of duty and responsibility and a determination to work hard at it.12.As his name remained unknown, it made him a sort of symbol, a symbol of what human beings can do when they are at their best. 13.“listening to...” is a participle phrase used as an adverbial of manner, modifying thepredicate of the main clause “sitting”; “tell...” and “saying...” are both part of the complex object of “listening to”; and “to fasten...” is part of the complex object of “tell”.14.In the essential, classic circumstance: in the most significant/crucial/decisive and typical circumstance15.The age-old battle between human beings and nature16.Go at each other: to fight each other violentlyAct on principles: to act according to the distinction between good and evil; to act according to moral principles17.It means that when the man in the water gave a lifeline to the people gasping for survival, in the same way he seemed to be also saving the lives of those who watched him, making them understand life’s true meaning. 18.Hold it to a standoff: make nature unable to win the battle immediately (迫使自然接受在和人的斗争中的僵持局面，使它不能马上得逞)Vocabulary第一大题第一小题1.Incompetence2.Immoral3.Impossible4.Incomplete5.Impersonal6.Incredible7.Indirect8.Immovable9.Immortal10.Impolitermal12.Improper13.Impartial14.Impatient15.Incorrect16.Incapable17.Insignificant18.Impractical19.Imperfect20.Insensitive21.Impermissible22.Impenetrable23.Indifferent24.Immovable25.Invisible26.Immodest27.Immature28.Invaluable29.Invariable30.immeasurable第二小题(1)-ee: noun. One who receives(2)-eer: noun. Doer; device for(3)-ess: noun. female第三小题1.经济起飞2.欢送会3.梦想复辟4.可耻的出卖5.后续讨论6.产品用后就扔的现代经济7.使用过多的化妆品8.严重的精神崩溃9.给了个表示许可的信号10.怀疑这是有意掩盖真相11.我们叫个外卖吧12.在军事接管之后13.给学生一些讲义14.改革的好处、红利15.联盟最后的破裂16.中途退学的人17.第二天清晨仍能感觉到的酒后头昏18.出来参加投票的人不多vote第二大题1.Employer2.Unfasten3.Bad/evil4.Unidentified5.Concerned/caring/considerate/interested/sy mpathetic6.Immovable7.Impersonal8.Irresponsible9.Selfishness10.Individual/personal/specific/private/unique One and only11.Shallow12.Undress13.Slightly/somewhat/in part/partially impartial14.Deny denial15.(bride)Groom第三大题1.Air crashes/air collision and other natural disasters2.Human nature and character3.The tail section of a jet plane4.Huge chunks of ice; a huge chunk of ice5.A flotation ring6.Fasten the seat belt7.Culture/Culturalconflict/clash/collision/shock8.Flight 9119.Mechanical failure10.Human tragedy11.Harsh remarks12.Make a distinction between good and evil13.Presidential monuments14.Typical/classic/representative circumstance15.Universal character/characteristic/feature16.A public hero17.Emotional impact18.A moment of high/heavy traffic; rush hour; traffic peak19.Enduring/lasting wonder20.Air Florida21.Congressional Budget Office/Bureau/22.Mass casualties第四大题1.Refer to; known as2.In reality; as ever; responsible forNote:A small, isolated group or area:there were pockets of disaffection 不满；背叛in parts of the countryMORE EXAMPLE SENTENCESIt is calling for a new approach to nature conservation, focusing on whole landscapes rather than isolated pockets.偏远区域Famine is biting deep in isolated pockets all over the country.There are coalitions, but they're in separate pockets around the country, it is not a national coalition.ADJECTIVE [ATTRIBUTIVE]Of a suitable size for carrying in a pocket:a pocket German dictionaryPick sb’s pocketPickpocket n. thief/theft/thieve3.Brought; to tears; sticksIf you do something single-handed(ly), you do it on your own, without help from anyone else. 单独地I brought up my seven childrensingle-handed.我独自带大了7个孩子。

Unit4 I used to be afraid of the darkA_3aFrom Shy Girl to Pop Star 从害羞的女孩到流行歌星For this month’s Young World magazine, I interviewed 19-year-old Asian pop star Ca ndy Wang. 为了这个月的《青年世界》杂志,我采访了19岁的亚洲流行歌明星王坎迪。

Candy told me that she used to be really shy and took up singing to deal with her shyn ess. 坎迪告诉我,她过去真的很害羞,于是她开始唱歌来对付她的害羞。

As she got better, she dared to sing in front of her class, and then for the whoUnit4 I used to be afraid of the darkAs she got better, she dared to sing in front of her class, and then for the whole school.当她变得好一点的时候,她敢在全班同学面前唱歌,后来为全校同学唱歌。

Now she’s not shy anymore and loves singing in front of crowds. 现在她不再害羞了,并且她喜欢在众人面前唱歌。

2I asked Candy how life was different after she became famous. 我问坎迪成名之后的生活有何不同。

She explained that there are many good things, like being able to travel and meet new people all the time. 她解释说有很多事情,比如可以一直旅游和结交新朋友。

Unit4人体与动作1.cheek n. 面颊v. 无礼地向…讲话2. eyebrow n. 眉毛3. lip n.嘴唇，边缘v. 以嘴唇碰，用嘴唇4. neck n. 脖子，衣领5. throat n. 喉咙，嗓子，嗓音6. tongue n. 舌头，语言7. breast n. 乳房，胸部，胸怀，心情8. chest n. 胸，胸部，衣柜，箱子9. shoulder n. 肩膀，肩部v. 肩负，承担10. elbow n. 肘部，弯头，扶手11. wrist n. 手腕，腕关节12. fist n. 拳头，掌握v. 紧握，握成拳13. finger n. 手指，指针v. 伸出，用手指拨弄14. lap n. 一圈，膝盖v. 使重叠，轻拍，围住15. knee n. 膝盖16. toe n. 脚趾，足尖17. bone n. 骨骼18. organ n. 器官，机构，风琴19. lungn. 肺，呼吸器20. brain n. 头脑，智力，脑袋21. sense n. 感觉，功能，观念，道理v. 感觉到，检测22. spirit n. 精神，心灵，情绪，志气v. 鼓励，鼓舞23. emotion n. 情感，情绪24. feeling n. 感觉，处决，感情adj. 有同情心的v. 感觉，触摸25. mood n. 情绪，语气，心境，气氛26. soul n. 灵魂，心灵，精神27. mind n. 理智，精神，智力v. 介意，专心于28. thinking adj. 思考的，有理性的n. 思考，想法，意见，见解29. will n. 意志，决心，情感v. 决心要，愿意30. drop v. 滴，下降，终止，使降低n. 滴，落下，空投31. raise v. 提高，筹集，上升，养育n. 高低，上升32. turn v. 转动，转弯，兑换n. 转弯，变化，行为33. be buried in沉思，专心于，被埋葬在34. bury oneself / one’s face in专心致志于…35. nodn. 点头，打盹v. 点头，打盹，摆动36. shake v. 摇动，震动，握手n. 摇动，哆嗦37. note n. 笔记，音符，注解，便笺v. 注意，记录，注解38.notice n. 通知，布告，公告v. 通知，注意到，留心39. observe v. 观察，遵守，说，注意到，评论40. search v. 搜寻，调查n. 搜寻，探究41. sight n. 视力，景象，眼界，见解v. 看见，瞄准，观看42. spot n. 地点，斑点v. 认出，弄脏，沾上污渍43. view n. 观察，视野，意见，风景v. 观察，考虑，查看44. have / take a look at看一看，看一眼45. glance n. 一瞥，闪光v. 扫视，反光，瞥见46. glare n. 刺眼，耀眼的光，受公众注目v. 瞪眼表示47. inspect v. 检查，视察，检阅48. monitor n. 监视器，监听器，显示屏，班长v.监控49. stare v. 凝视，盯着看n. 凝视，注视50. weep v. 哭泣，流泪，哀悼n. 哭泣，眼泪，滴下51. witness n. 证人，目击者，证据v. 目击，证明，做证人52. eye contact目光接触，眼神交会53. smell v. 嗅，闻，察觉到n. 气味，嗅觉54. taste n. 味道，品味，审美v. 尝，体验55. burst into laughter / burst out laughing突然大笑56. breathn. 呼吸，气息，一口气，瞬息，微风，迹象breathev. 呼吸，低语，松口气，使喘息57. cough n. 咳嗽，咳嗽声v. 咳出，咳嗽58. whispern. 私语，谣传v. 耳语，密探，低声说出59. whistle n. 口哨，汽笛，呼啸声v. 吹口哨，鸣汽笛60. yell v. 大叫，叫喊n. 喊声，叫声61. scream v. 尖叫，呼啸n. 尖叫声，尖锐刺耳的声音62. shout v. 呼喊，喊叫。