商务英语课件robert gunning’s fog formula-精选文档

▪ 9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/12/102020/12/10Thursday, December 10, 2020
▪ 10、人的志向通常和他们的能力成正比例。2020/12/102020/12/102020/12/1012/10/2020 7:55:00 PM ▪ 11、夫学须志也，才须学也，非学无以广才，非志无以成学。2020/12/102020/12/102020/12/10Dec-2010-Dec-20 ▪ 12、越是无能的人，越喜欢挑剔别人的错儿。2020/12/102020/12/102020/12/10Thursday, December 10, 2020 ▪ 13、志不立，天下无可成之事。2020/12/102020/12/102020/12/102020/12/1012/10/2020
▪ You are a receptionist at G and B Company. Student A would like to speak to Ms Black, but she is out of office. Take a message and make sure you get the following information:
Solution:
But an interest-oriented examination of the dispute leads to the question: How can the higher cost of manufacturing four models be allocated between the American importer and the Chinese manufacturer? In this example, the parties were able to devise a formula that increased the unit cost of different models to reflect the Chinese manufacturer’s increased manufacturing cost.

• It refers to the factors that allow the productive entity to generate more sales or superior margins compared to its market rivals.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.

。2020年12月10日星期四2020/12/102020/12/102020/12/10
▪ 15、会当凌绝顶，一览众山小。2020年12月2020/12/102020/12/102020/12/1012/10/2020
▪ 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/12/102020/12/10December 10, 2020
▪ 9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/12/102020/12/10Thursday, December 10, 2020
▪ 10、人的志向通常和他们的能力成正比例。2020/12/102020/12/102020/12/1012/10/2020 7:55:00 PM ▪ 11、夫学须志也，才须学也，非学无以广才，非志无以成学。2020/12/102020/12/102020/12/10Dec-2010-Dec-20 ▪ 12、越是无能的人，越喜欢挑剔别人的错儿。2020/12/102020/12/102020/12/10Thursday, December 10, 2020 ▪ 13、志不立，天下无可成之事。2020/12/102020/12/102020/12/102020/12/1012/10/2020
Solution:
But an interest-oriented examination of the dispute leads to the question: How can the higher cost of manufacturing four models be allocated between the American importer and the Chinese manufacturer? In this example, the parties were able to devise a formula that increased the unit cost of different models to reflect the Chinese manufacturer’s increased manufacturing cost.

2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text. Marketing Specialist Sales Rep more elegant
v a firm of architects建筑设计公司 company, corporation, incorporation, concern, organization, business, enterprise
v administration staff行政人员，行政管理人员 executives 高级行政人员 v call centre呼叫中心，电话服务中心，客服中心 v driving lesson驾驶课 driving license 驾驶证 v conveyor belt传送带，输送带 convey meanings v replace A with B用B来替换A replace her job with a robot
v jolly n.痛快，刺激 免费差旅娱乐(口)
v door-to-door adj.挨家挨户的，走家串户的;adv.挨家挨户地，走家串户地
v gamble vi.投机，赌博 gamble on this new product
v pay off还清(债)，获得成功,凑效 The method works. pays off
a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.

3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.

It usally includes: ➢ 1.Greeting the participants of the conference ➢ 2.Presenting yourself and special guests ➢ 3.Express welcome and appreciation for their participation ➢ 4.Review the past ➢ 5.Set the theme and target for the conference ➢ 6.Extend wishes for the success of the conference ➢ 7.Announce the commencement of the conference ➢ 8.Invite the first speaker
nexபைடு நூலகம் 5-year cooperation. ➢ If you look at the agenda, you will find that we'll have two
round-table discussions this morning. ➢ We will have two presentations from 10:00 to 12:00 with a 15-
Presenting yourself: ➢ I am honored to be on behalf of... ➢ It is with great pleasure to be on behalf of ... ➢ it is a great honour and privilege for me to stand before you an
➢ It is great pleasure to introduce a special delegation from ... ➢ Black has helped to build a creative and widely admired

consider consequences of each
individual act in its context
UTILITARIANISM
According to the rule utilitarian , the
principle is applied to the selection of a set of rules, which are in turn used to determine what to do in particular situations.
UTILITARIANISM
Greatest good for the greatest number Action is right if they promote the
greatest human welfare, wrong if they do not Utilitarianism is more community & socially oriented than egoism
Jeremy Bentham (1748 – 1832) was an philosopher / legal and social reformer, he was a political radical and a leading theorist
and best known as an early advocate of utilitarianism and animal welfare, who influenced the development of liberalism John Stuart Mill (1806 – 1873) an English philosopher and political economist was an influential liberal thinker of the 19 century He was an advocate of utilitarianism

商务英语谈判lecture 2
The position of the Chinese company was that it would produce only two models, while the underlying interest was to keep manufacturing costs down. The position of the American importer was that it wanted four models, while its underlying interest was to increase its profits by selling more bicycles. As long as the negotiators focused on these positions, the dispute could be resolved only through concessions by one or both sides.
商务英语谈判lecture 2
商务英语谈判lecture 2
In one negotiation in the early 1980s, a Chinese manufacturer was locked in a dispute with an American importer over how many models of the bicycles his company would produce. The American importer wanted four different models to give its customers greater selection. The Chinese company wanted to produce only two models, to keep manufacturing costs down.

完整版课件
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ution:
But an interest-oriented examination of the dispute leads to the question: How can the higher cost of manufacturing four models be allocated between the American importer and the Chinese manufacturer? In this example, the parties were able to devise a formula that increased the unit cost of different models to reflect the Chinese manufacturer’s increased manufacturing cost.
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Solution:
The interests of the Chinese manufacturer were achieved by the solution—profit per unit remained constant. The interests of the American importer were also met—it sold more units at higher prices, which more than offset the increased manufacturing cost.
完整版课件
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Role-play in pairs
▪ You are the assistant of George Smith, Purchasing Manager of HRC Corporation.

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Simulated negotiation 1
▪ The management of a major television manufacturer’s warehouse has a dispute with employees about overtime scheduling. Workers do not want to be locked into a spur-of-the-moment overtime assignment, yet management needs to be sure that the warehouse will be fully staffed. Please help both sides work out a solution that satisfies them all.
Business Negotiation Engl one negotiation in the early 1980s, a Chinese manufacturer was locked in a dispute with an American importer over how many models of the bicycles his company would produce. The American importer wanted four different models to give its customers greater selection. The Chinese company wanted to produce only two models, to keep manufacturing costs down.
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▪ Student A: ▪ You want to speak to Ms.Black of G and