Proposal Writing
Additional Language Guidelines
CONSULTING
Avoid using superlatives (“all, every, never”)
KPMG Legal also frowns on it
Use “exceeds the requirements” sparingly
Capitalize the first word of each bullet in the list
Introduce bullet list with a colon, then separate each bullet with either a semi-colon or nothing
Example of a consistent bullet list:
Staffing: names, skills, years of experience, org. charts Qualifications: statistics, dates, projects, numbers Work plan: tasks, hours, staff assigned Technical: diagrams, architectures, system designs Training: course structure, methodology RFP requirements compliance checklist
for these improved processes.”
Improper Example:
“KPMG is the global leader in every meaningful and quantifiable way.” (!)