跨境电商实务英语-完整版

There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
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In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B

title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,

简答题Mechanical Twist Leather Watch Brown 棕色皮革（）腕表简答题Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60天退款保证）简答题Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.（第三方托管）简答题Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤A.【答案】亲爱的朋友，您请看店名简答题SNS: Social ( ) Services（社交媒体营销）简答题EMS: ( ) Mail Service（邮政特快专递服务）简答题( ) sale 清仓大甩卖简答题真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA ( ) football 简答题eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）简答题Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱简答题You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。

Part 2.2 eBay PlatformWarming-up ActivitiesListening参考答案及译文：1.revenue译文：得益于其成熟的非广告运营模式，它在收入多元化的基础上享有广告定价优势。

2.facilitates译文：易贝是一家拍卖行，该公司只是促进第三方买卖双方之间的商品销售。

3.generate译文：由于易贝需要卖家在其网站上列出产品来创造收入，该公司比亚马逊更注重卖家。

4.consider译文：虽然在易贝上销售有很多优势，但仍有一些缺点需要考虑。

5.delivery译文：乐天将主要精力放在了物流运输网络上，去年推出了“One Delivery”计划。

New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Take the goods back to your retailer who will refund you the purchase price.2.We need to promote an open exchange of ideas and information.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.plastic 2.fabricTask3 Translate the following sentences into English, using the expressions in Brackets.参考答案You can get a $1000 cash advance for your trip from the financial department.Exercises1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. by reducing the price by 5%.译文：让我们各让一步，价格降低5%。

教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。

2. 我们只使用环境友好型材料，保证符合质量标准。

III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。

of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign

Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。

EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。

3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.

跨境电商系列教材
跨境电商实用英语
Chapter 2
AliExpress
Unit 2 Introduction to Crossborder E-commerce Platforms
Unit Goals
After studying this chapter, you are expected to：
A. I purchase almost everything from party accessories to mobile phones online. Shipping times can vary, for instance, I've had items arrive in
5 days, but others took 3 weeks.
PART TWO
Passage ReadingART 2Passage Reading
AliExpress
Serving as the only global online trading platform of Alibaba, AliExpress marks its official debut in April 2010, also known as the “International Version of Taobao” by the majority of sellers. AliExpress is a platform for overseas buyers, with payment realized through Alipay international accounts, and the products are shipped by international express. After several years, the transaction volume of the platform develops at an average annual growth rate of 400% currently. The top trading countries are Russia, the United States, Brazil, Spain, Britain, France, Canada, Australia, Israel, and Ukraine etc. By March of the year 2013, the buyers of AliExpress have covered more than 220 countries and regions. It covers clothing, 3C, home, jewelry and other 26 categories of products. The daily visit of overseas buyers exceeds 50 million. In May 2017, Alibaba announced that AliExpress has covered all B&R countries and regions, whose users from B&R countries and regions account for over 45% of all global users. Also, Russia, Ukraine, Israel, Belarus and Poland are among the top five countries in purchasing power.

But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically.
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.

PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading

Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading

No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.

Women’s Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革( ）腕表正确答案是：机械Our gift to you：15％ off我们送您的礼物：85折优惠正确的答案是“对”。

EMS: ( ）Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（)行李箱正确答案是：加大( ）sale 清仓大甩卖正确答案是：ClearanceAmazon： BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick — fits iPhone 6 plus! — 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程—适合iPhone 6 plus — 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti—wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook， announced with his personal Facebook account that the number of users on Monday （August 24) has reached 10 billion。

PART TWO
Passage Reading
PART 2
Passage Reading SNS Marketing
In the previous chapter, we introduced platform-inside marketing. Besides that, we regard marketing tools that bring potential customers from other sites to our cross-border ecommerce store as platform-outside marketing. Among platformoutside marketing methods, SNS marketing plays an important role. SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on user relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years.

Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。

EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。

In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border E-commerce.
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.