跨境电商实务英语-完整版
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简答题Mechanical Twist Leather Watch Brown 棕色皮革()腕表简答题Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) (可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60天退款保证)简答题Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.(第三方托管)简答题Women's Camo Print Light French Terry Shorts 女性()法国毛圈短裤A.【答案】亲爱的朋友,您请看店名简答题SNS: Social ( ) Services(社交媒体营销)简答题EMS: ( ) Mail Service(邮政特快专递服务)简答题( ) sale 清仓大甩卖简答题真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA ( ) football 简答题eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )(双人野营双层防水防风户外徒步旅行帐篷)简答题Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可()行李箱简答题You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
教材册Convincing an OrderPart One Warming UpI . C略)II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好,得到了顾客的一致好评。
2. 我们只使用环境友好型材料,保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生:非常感谢您的询问。
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. (略)Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1.你需要做的事情是下载Facebook应用软件,注册账号,(按你的产品与公司信息范围)添加(潜在购买者为)好友。
Women's Camo Print Light French Terry Shorts 女性()法国毛圈短裤正确答案是:迷彩Mechanical Twist Leather Watch Brown 棕色皮革()腕表正确答案是:机械Our gift to you: 15% off我们送您的礼物:85折优惠正确的答案是“对”。
EMS: ( ) Mail Service(邮政特快专递服务)正确答案是:Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可()行李箱正确答案是:加大( ) sale 清仓大甩卖正确答案是:ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) (可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证)正确答案是:GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是:shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
Project 6教材册Task 1 Confirming Payment MethodsPart One Warming UpⅠ. (略)1. Amazon Pay is a payment method buyers can use during the checkout process as they shop on thousands of sites. Use the information stored in their Amazon account to pay quickly and securely—all without having to create a new account, enter personal information or worry about security.2. PayPal is an online payment platform that offers individuals and businesses low-cost services. PayPal has been its own company since 2015. In addition to online payments, PayPal also offers a variety of related services including debit cards for payments, credit card readers for small merchants, and lines of credit. It is considered a very secure method of sending payments online.3. Worldpay offers insights to run sellers business more efficiently. It gives sellers an omni-channel payment processing platform that simplifies and streamlines payments across a variety of sales channels. And it also gives sellers the flexibility they need to quickly adapt and implement combinations of payment methods and configure them to cater to the way their customers pay.4. WePay helps online platforms increase revenue through integrated payment processing. The company has uniquely enabled more than 1,000 platforms including Constant Contact, GoFundMe, and Meetup to incorporate payments so sellers can start getting paid in minutes, all without compromising on sellers’ experience or taking on risk and regulatory exposure. It supports mobile conversion with POS and integrations with Apple Pay and Android Pay for the Web.5. Stripe is a simple way to accept payments online. It has no setup fees, no monthly fees, and no hidden costs. Hundreds of thousands of businesses—ranging from startups to Fortune 500 companies—rely on Stripe’s software tools to securely accept payments and expand globally.Stripe is available to businesses in 40+ countries. It handles billions of dollars every year for forward-thinking businesses around the world.6. Braintree:As a PayPal service, Braintree’s innovative payments technology, scalable solutions, and legendary white-glove support are backed by one of the world’s largest and most trusted fintech brands. It can work for sellers with extensive knowledge, deep relationships with issuers and financial institutions, and 20+ years of online payment experience.7. Western Union: It lets buyers transfer funds on the go, using a credit or debit card, directly from their bank accounts, or via Apple Pay. With Western Union, buyers can send money domestically, pay bills, check exchange rates, track a transfer, make an international money transfer, and more—right from their smartphones.8. MoneyGram: It is an American money transfer company based in the United States with headquarters in Dallas, Texas. It has an operations center in St. Louis Park, Minnesota and regional and local offices around the world. MoneyGram businesses are divided into two categories: Global Funds Transfers and Financial Paper Products. The company provides its service to individuals and businesses through a network of agents and financial institutions.Ⅱ.If I am a seller, I’d like to use Wester nUnion because its processing time is not too long and the transaction fee is not expensive.Part Two Case StudyCase 1Ⅰ. 1. MoneyGram.2. WebMoney.3. No, they can’t. Bank electronic transfer is a traditional B2B payment method, which issuitable for large transaction payments.Ⅱ. T F T T F T T TCase 2Ⅰ. 1. AliExpress supports Visa debit/credit cards, MasterCard credit cards, Maestro debit cards and American Express.2. Buyers can associate their bank account to the PayPal account so they can buy onAliExpress even if they do not have a credit card.3. It is bank transfer. Because the buyer can only pay by bank transfer for orders over $20and they have to pay in dollars and make an international transfer. In addition, mostbanks charge for international transfers, and it is the buyer who must assume its cost.Case 3Ⅰ. 1. AliExpress will pay for the customer’s full refund if the dispute was proved to be the seller’s fault.2. PayPal.3. The “Payment Methods”.Task 2 Discussing Refund ConditionsPart One Warming UpⅠ. 3 4 1 2Ⅱ.Once I bought a mini-fan from Taobao, I found it ca n’t work so well, so I want to return it and get a refund. I chatted with my seller and he asked for the video and pictures as proof, I sent them out and the seller agreed to send me another one.Once I bought a multifunctional calculator from Tmall, but it lost some functions. I left so many messages to the seller, but it just replied to me with automatic customer service and kept silent. I was so angry and asked for help from Tmall customer service. And then the dealing process was calling and negotiating. Not so good for buyers. You know, online shopping sometimes is gambling.Part Two Case StudyCase 1Ⅰ. 1. They should apologize to the buyer first and then analyze the causes of the damage.After that, they should give a suitable solution to make up the buyer’s loss.2. The seller must make sure the goods are good before sending out. And they must finda good way to deal with the buyer who receives damaged goods, rather than justescaping from the responsibility.Ⅱ. 1. refunds2. items3. refunds4. received5. timeCase 21. Within 5–10 days.2. The buyer can cancel the order by clicking the “Cancel Order” button. And then sheneeds to fill in the questionnaire the reason why she wants to cancel the order.3. It means that the money will be refunded to the wallet or the card the buyer used to payfor the order in a while.活页册Task 1I.网上银行支付电子钱包信用卡/借记卡支付方式国际支付宝西联汇款贝宝电汇派安盈速汇金II. 略III. 略VI.1.If you don’t know what type of the card you have, it’s best to ask your card issuer2. will be refunded by the same method used when paying3. recommend that you pay for products by using ’s own payment gateway4. You can then pay the supplier directly5. should not use Western Union to pay a supplier directlyV.1. This method of payment has a great advantage because we can associate our bankaccount to the PayPal account. So we can buy on AliExpress even if we do not have a credit card.2. Western Union can only pay for purchases over $20 and the process is much slower thanthat of other payment methods.3. It is better to opt for another payment method instead of bank transfer.4. We can’t tell you what is the best method of payment as each person will find one type ofpayment more convenient than another.5. Every payment made on AliExpress is protected by our Buyer Protection System.Task 2I.full refund open disputesrequest a refund local Customs policypay extra fees bear the costreturn policy reach an agreementadd attachments escalate disputesⅡ. 略Ⅲ. 略Ⅳ.1.You need to put whether or not you have received your order yet, whether you want a fullrefund or a partial one into the form.2. You also need to write a detailed description of your issue with your order, and why theproblem cannot be resolved with the seller.3. You also need to provide pictures of your order as evidence in your dispute.4. You and the seller can communicate and negotiate, as you would have in the previoussection.5. Your complaint will be sent to the AliExpress Dispute Team, who will evaluate theevidence on both sides and eventually rule on it.Ⅴ.1. The refund time is from one to three weeks from the date of closing the order.2.If you paid for the order via an electronic wallet, you will get your money faster.3.If the order hasn’t been shipped yet, you have a chance to get a full refund.4.The purpose of the questionnaire is to find out the reason why you want to cancel theorder.5. If the seller accepts the application for refund, you will see that the order has the“Finished” status now.Ⅵ.1. 发送图片/视频2. 述说详情3. 让我核对一下……4. 我会申请……5. 我可以换另一个……给您吗?6. 谢谢您……7. 您看应该如何处理……8. 对……我真的十分抱歉9. 非常理解Skills TestI.1. account application2. payment3. help4. understand5. WithII.1. B2. E3. A4. C5. DⅢ.Dear John,Thanks for your order and we really appreciate that. integrates with a range of existing payment systems, including the following: • Credit Card (Maximum: $50,000)• Telegraphic Transfer (No limit)• Western Union (Maximum: $5,000)• QIWI (Maximum: $5,000)• WebMoney (Maximum: $10,000)• Yandex (Maximum: $1,000)There are some limitations though, as the secure payment feature is only available when buying products from suppliers that are part of the wholesale program.Suppliers can create an invoice directly from their account which then generates a payment link. The payment link will direct you to the online invoice, which expires automatically after 72 hours.。
大学跨境电商实用英语教材Chapter 1: Introduction to Cross-border E-commerceIn this chapter, we will provide an overview of cross-border e-commerce and its significance in the global market. We will explore the challenges and opportunities that arise in this field, as well as the role of English language skills in international trade.Section 1: What is Cross-border E-commerce?Cross-border e-commerce refers to the online trading activities conducted between businesses and consumers from different countries. It involves the purchase and sale of goods and services across national borders through various online platforms.Section 2: Importance of Cross-border E-commerceIn this section, we will discuss the reasons why cross-border e-commerce is becoming increasingly important in today's globalized economy. We will highlight the benefits it brings to businesses, consumers, and economies as a whole.Section 3: English Language Skills for Cross-border E-commerceEnglish serves as the lingua franca of international trade, and proficiency in English is crucial for success in cross-border e-commerce. In this section, we will introduce the essential English language skills required in this field, such as business communication, negotiation, and marketing strategies.Chapter 2: Market Research and AnalysisEffective market research and analysis are fundamental for successful cross-border e-commerce. This chapter will guide students on how to conduct market research and analyze data to make informed business decisions.Section 1: Market Research MethodsHere, we will introduce various market research methods, including surveys, interviews, and data analysis. Students will learn how to identify target markets, assess consumer demands, and evaluate competitors in different countries.Section 2: Data Analysis TechniquesIn this section, students will learn how to analyze market data using statistical tools and software. We will cover topics such as data visualization, trend analysis, and forecasting methods.Section 3: Case StudiesTo provide practical insights, this section will include case studies of successful cross-border e-commerce companies. Students will learn from real-world examples and understand how market research and analysis contribute to their success.Chapter 3: International Marketing StrategiesIn this chapter, we will explore various marketing strategies and techniques specific to cross-border e-commerce. Students will gain knowledge on how to adapt marketing strategies to different cultures and target international consumers effectively.Section 1: Cultural Considerations in International MarketingCultural differences play a significant role in international marketing. In this section, we will discuss the importance of cultural awareness and how to tailor marketing messages to different cultural contexts.Section 2: Digital Marketing ChannelsWe will introduce the digital marketing channels commonly used in cross-border e-commerce, including social media, search engine optimization, and content marketing. Students will understand how to leverage these channels to maximize their reach and brand exposure.Section 3: Localization and TranslationAdapting websites, product descriptions, and marketing materials to the local language is crucial in international marketing. This section will provide guidance on localization strategies and the importance of accurate translation.Chapter 4: Regulatory and Legal EnvironmentTo engage in cross-border e-commerce successfully, it is essential to understand the regulatory and legal framework governing international trade. This chapter will cover the key regulations and legal considerations in cross-border e-commerce.Section 1: International Trade RegulationsHere, we will introduce students to international trade regulations, including customs duties, trade barriers, and intellectual property rights protection. Students will learn how to navigate these regulations and ensure legal compliance.Section 2: E-commerce Laws and Privacy ProtectionAs cross-border e-commerce involves the online exchange of personal information, it is crucial to understand e-commerce laws and privacy protection measures. This section will cover topics such as data protection, cybersecurity, and consumer rights.Section 3: Dispute ResolutionIn this section, students will learn about dispute resolution mechanisms in cross-border e-commerce, such as negotiation, mediation, and arbitration. They will understand the importance of resolving disputes efficiently to maintain business relationships.ConclusionThis practical English language textbook provides students with comprehensive knowledge and skills necessary for success in the field of cross-border e-commerce. Whether students aspire to become entrepreneurs or work in international trade, this textbook equips them with the tools needed to navigate the global marketplace. Through in-depth analysis, case studies, and practical guidance, students will develop a solid foundation in cross-border e-commerce and enhance their English language proficiency.。
Women's Camo Print Light French Terry Shorts 女性()法国毛圈短裤正确答案是:迷彩Mechanical Twist Leather Watch Brown 棕色皮革()腕表正确答案是:机械Our gift to you: 15% off我们送您的礼物:85折优惠正确的答案是“对”。
EMS: ( ) Mail Service(邮政特快专递服务)正确答案是:ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可()行李箱正确答案是:加大( ) sale 清仓大甩卖正确答案是:ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) (可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证)正确答案是:GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是:shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
Women's Camo Print Light French Terry Shorts 女性()法国毛圈短裤ÕýÈ·´ð°¸ÊÇ£ºÃÔ²ÊMechanical Twist Leather Watch Brown 棕色皮革()腕表ÕýÈ·´ð°¸ÊÇ£º»úеOur gift to you: 15% off我们送您的礼物:85折优惠ÕýÈ·µÄ´ð°¸ÊÇ“¶Ô”¡£EMS: ( ) Mail Service(邮政特快专递服务)ÕýÈ·´ð°¸ÊÇ£ºExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可()行箱ÕýÈ·´ð°¸ÊÇ£º¼Ó´ó( ) sale 清仓大甩卖ÕýÈ·´ð°¸ÊÇ£ºClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) (可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证)ÕýÈ·´ð°¸ÊÇ£ºGUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)ÕýÈ·´ð°¸ÊÇ£ºshippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.ÕýÈ·µÄ´ð°¸ÊÇ“´í”¡£Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.È·µÄ´ð°¸ÊÇ“´í”¡£Grab everything! The semi-annual Sale is still going!速抢!年终大促销正在火热进行中!ÕýÈ·µÄ´ð°¸ÊÇ“´í”¡£真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewnFIFA ( ) footballÕýÈ·´ð°¸ÊÇ£ºapprovedAmong all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon alsolaunched ( ) Marketing.InfluenzerSNS: Social ( ) Services(社交媒体营销)NetworkYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
entire(在所有的营销手段中,营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。
最近,亚马逊还推出了网红营销方式。
)ÕýÈ·´ð°¸ÊÇ£ºInfluenzer为吸引客户,店铺在销货淡季(off-season, slow season)或热销季(in-season, peak season)来临前会推出限时折扣活动,即( ) sale。
ÕýÈ·´ð°¸ÊÇ£ºflashEscrow: a financial instrument or an asset held by a third party on behalfof ( ) other parties that are in the process of completing a transaction.(第三方托管)ÕýÈ·´ð°¸ÊÇ£ºtwoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )(双人野营双层防水防风户外徒步旅行帐篷)ÕýÈ·´ð°¸ÊÇ£ºHikingYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
SNS: Social ( ) Services(社交媒体营销)ÕýÈ·´ð°¸ÊÇ£ºNetworkTwitter feature: the microblogging social website service. The limitation of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per second, active users for 560 million.ÕýÈ·µÄ´ð°¸ÊÇ“¶Ô”¡£Paypal: the faster, safer way to send money, make an online payment, receive money or set up a ( ) account.(更快,更安全的收付款,网上付款,或设立商业账户的方式)ÕýÈ·´ð°¸ÊÇ£ºmerchantOur goods are ( ) in quality to those of other manufacturers.与其他厂商相比,我们的产品质量上乘。
ÕýÈ·´ð°¸ÊÇ£ºsuperiorWe are responsible to ( ) the defective ones.质量不合格的产品我们包换。
ÕýÈ·´ð°¸ÊÇ£ºreplaceThis product comes ( ) 3 colors.这款产品有三种颜色。
ÕýÈ·´ð°¸ÊÇ£ºinWe have the gray ones in ( ).ÕýÈ·´ð°¸ÊÇ£ºstockYou’ll find all the ( ) on the product detail page.您可以在产品的详情页上找到所有的规格。
ÕýÈ·´ð°¸ÊÇ£ºspecificationsWe sell this item in ( ).我们打包出售。