《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 1(修改版)

Part Two：Passage ReadingTask 11. “no border” and “globalization”2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.3. Through e-commerce platforms, Chinese products are sold to 54 countries alongB&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.Task 21.sluggish2. downturn3. multilateral4. by way of5. monopoly6. arouse7. consumer-oriented8. indigenous word of mouthTask 32.The roof has been ingeniously designed to provide solar heating.3.There was dense smoke pouring from all four engines.4.His employer had described him as lacking in initiative and drive.5.No achievement was made despite of their efforts.6.In addition to his salary, he has a bonus of 1000 yuan per month.Passage Translation跨境电商的意义2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。

《外贸英语函电》（第二版）习题答案Chapter 1 key to exercises1. Translate the following terms.（1）inside address 封内地址（2）salutation 称呼（3）complimentary close 结尾敬语（4）Ref. No. 参考编号（5）enclosure 附件（6）P.O.Box 邮箱（7）postscript 附言（8）full block style 齐头式2. Answer the following questions.（1）How many formats of business letters do we use today? What are they?Three formats are used in writing business letter. They are full block style, modified block style and indented style.（2）What are the standard parts of a business letter?There are seven standard parts which includes letterhead, date, inside address, salutation, body of the letter, complimentary close and signature.（3）What kinds of information should be written on an envelop? And what are their positions?The information of the sender and the receiver should be written on an envelop. The information of the sender is at the top-left corner, while the information of the receiver is almost in the middle of the envelop.3. Complete the structure of the following business letter which is with full block style and write down the names of the missing parts in the boxes.Date Body of the letter Complimentary closeChapter 2key to exercises1.Translate the following terms.(1) 传真信号; (2) 传真机储存器已满; (3) 电子邮件; (4) 通信错误，传输信号不好;(5) 接收方传真机忙，传真机重拨2.Translate the following sentences into English.(1)We have to apologize to you for not answering your letter in time.(2)Please confirm the order and e-mail a shipping schedule.(3)As soon as the goods are available, we’ll inform you by fax.(4)If you find our offer acceptable, please fax us for confirmation.(5)We are e-mailing you to enquire whether you’d be willing to establish business relation s with us.3.Translate the following sentences into Chinese.(1)如果存取文件有任何问题请和我联系。

Part 1.1 The definition and classification of cross-border e-commerceWarming-up ActivitiesListening参考答案及译文：1.manufacturers译文：和其他厂商相比,贵方产品质量上乘。

2.reflects译文：产品质量也反映了产品背后的过程。

所以我们必须得先从网上搜索一下产品质量才行。

3.requirements译文：样品应符合标准的要求。

你从网上搜索过没有?4.re-inspect译文：你希望在哪里复验商品呢?5.discharged译文：我们只检查在这里卸下的货。

New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Employees should have a voice in the decision-making process.2.The firm manufactures and retails its own range of sportswear.3.They combined vigorous brushwork with decorative arrangements of form and colour.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.clearance 2.operational 3.verticalTask3 Match the English words in the left column with the English explanation in the right column.参考答案ers advance through the program by answering a series of questions.2.More and more small and medium-sized enterprises hope that the service management can be provided as third-party platform to be recognized and selected.3.Our company has advanced production technology and perfect after-sales service. 1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. produced under rigid quality controls译文：我们的产品都有严格的质量管制。

Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。

Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。

Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。

Part Two：Passage ReadingTask 11. They are unable to see the price without an account or login.2. Useful web search and navigation, and personalized products and services based on buyers’ transactions history and business categories.3.The products that businesses or government agencies do not buy frequently, or those with negotiable price.Task 21.in any case2. opponent3. commission4. vendor5. verification6. client7. take over8. navigationTask 31.The use of robotics in agriculture could mean a great leap forward in technology.2.The strike caused a great delay in the delivery of the mail.3.The only drawback to the project is its expense.4.They are the leading manufacturer in both defense and commercial products.5.Medical approaches are developing in the direction of personalized medical care.6.Some of the greatest inventors converge at these automobile conventions.Part Three：Mini-ProjectThe seller may get over that problem by doing the followings:1.Listening sympathetically to establish the details of the complaint.2.Recording the details together with relevant material, such as a sales receipt ordamaged goods.3.Offering to fix it by repair, replacement or refund.4.Handling the complaint courteously, sympathetically and above all swiftly.5.Implementing an appropriate follow-up action, such as a letter of apology or aphone call to make sure the problem has been resolved.（答案仅供参考）Passage Translation亚马逊（B2B）亚马逊于2012年推出了面向企业客户的B2B电商平台Amazon Business，销售机器、办公室用品等产品。

Part Two：Passage ReadingTask 11.The main reasons are as follows: the importing country has restrictions onimported goods; buyers are reluctant to pay customs clearance fees; goods on the order are fake, counterfeit, or prohibited; the declared value and the actual value of the goods do not match; seller can’t present the related documents needed by the importing country; buyer can not present the related documents needed by the importing country, etc.2.One of the most powerful forms of advertising is through word of mouth. Whenyour company makes it a priority to handle customer complaints, positive news is spread about your company through word of mouth. The opposite is true if your fail to handle customer complaints properly. The reputation of a company is an intangible asset that can add value to the organization.3.Settling complaints allows organizations to see where they need improvement andit also allows the company to keep its customers because the organization recognizes the problem and can make corrections before receiving any more complaints or losing customers.Task 21.implement2.refund3.crucial4.Counterfeit5.attempted6.impact7.profitability8.intangibleTask 31.It is prohibited to use mobile phone on the plane.2.Dissatisfied customers can return the product for a full refund.3.Our first priority is to improve standards.4.Once we get to realize our mistakes,we should rectify them as soon as possible.5.The importer is reluctant to reduce the price.6.Winning this contract is crucial to the success of the company.Passage Translation纠纷和投诉买家在交易中提起退款申请时有两类纠纷，一类是买家未收到货物而产生的纠纷，俗称未收到货；另一类是买家收到货物，但货物与约定不符导致的纠纷，俗称货不对板。