美国市场营销专业硕士项目研究报告

美国市场营销硕士详细介绍美国的市场营销专业和国内有很大的不同，有很多学生想要申请到美国读市场营销专业，下面来为大家介绍一下美国市场营销硕士专业的相关信息。

整合营销即整合营销传播（Integrated marketing communications），指将一个企业的各种传播方式加以综合集成，其中包括一般的广告、与客户的直接沟通、促销、公关等等，对分散的传播信息进行无缝接合，从而使得企业及其产品和服务的总体传播效果达到明确、连续、一致和提升。

数据库营销将营销数据建立数据库，并根据对数据库内数据的分析，进行市场营销活动。

数据库营销常被视作是“直效营销”（Direct marketing）的一个分支。

网络营销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的，以互联网为基本手段营造网上经营环境的各种活动。

网络营销的职能包括网站推广、网络品牌、信息发布、在线调研、顾客关系、顾客服务、销售渠道、销售促进八个方面。

标竿营销以某个市场上已经存在的竞争者为比较基准的营销方式。

直效营销是在没有中间营销商的情况下，利用消费者直接（Consumer Direct）通路来接触及传送货品和服务给客户。

绿色营销是指企业为了迎合消费者绿色消费的消费习惯，将绿色环保主义作为企业生产产品的价值观导向，以绿色文化为其生产理念，力求满足消费者对绿色产品的需求所做的营销活动。

关系营销也称作“关系营销学”，是指在营销过程中，企业还要与消费者，竞争者，分销商，供应商，政府机构和公众等发生交互作用的营销过程，它的结构包括外部消费者市场，内在市场，竞争者市场，分销商市场等，核心是和自己有直接或间接营销关系的个人或集体保持良好的关系。

社会营销是基于人具有“经济人”和“社会人”的双重特性，运用类似商业上的营销手段达到社会公益的目的；或者运用社会公益价值推广其商品或商业服务一种手段。

哥伦比亚大学哥大商学院开设的Marketing Science专业学制一年，属于STEM项目，课程主要关注市场营销分析。

标题：美国市场营销项目详解·尚友学院街随着大数据时代的到来，database, information system,data-mining, 等各种新兴词汇应运而生。

随之的受益者除了整天致力于研究数据域模型的理工人士们，市场营销从业人员也跃跃欲试。

因为更多的数据意味着更多的分析，更多的分析意味着从业人员更高的数据分析能力。

所以，从这个角度出发，我想还是有必要和想要从事市场方向的同学分析一下国外硕士目前的市场营销项目的分类情况，因为只有当我们知道我们想要什么，别人有什么，才能帮助找到自己的Mr/Ms Right。

再说到美国，似乎现在想要出国的人都把最想去的国家定在美国。

“美国梦”，“发达国家”，“全球商业与时尚风向标”等标前100的学校里，严格意义上属于Marketing硕士项目只有17所！相较于Finance的38个与Accounting的59nagement，Syracuse的Media Management，Pepperdine的Global Business等，数量还是只有31个！不过，麻雀虽小，五脏俱全：凭借多源化的社会文化背景、发达的商业环境，美国的硕士市场营销项目依旧分类明晰。

1. PhD Focus (Univ. of Florida MS Marketing for PhD Focus / Columbia Univ. MS in Marketing)这两个项目都并非传统意义上以就业为导向的商科硕士项目，从课程设置到招生规模无不体现了“研究”气息。

Flori da项目每年仅招5个人以内，Columbia每年也不超过15人；学习的课程中“Database Modeling”，“Research The ory”等字眼频频出现；再到Electives List里面基本都是与PhD同上。

所以，若非是想去真正从事市场营销的规则制定者的角色，一般同学是不怎么回去读这类项目的。

当然，毕竟像Columbia这样的老牌常春藤名校的确十分诱人，凭借着其卓越的社会声誉，其项目的额就业率也是100%，但是全球申请者都在跃跃欲试，若非有出色的硬件加上丰富的市场经历，能申请上又谈何容易？这类市场项目相对“传统”，即没有特别的track侧重，相反，是会触及所有与Marketing相关的课程。

现代美国市场营销分析市场营销是当代商业运作中至关重要的一个方面，其在现代美国市场中的影响力日益增强。

随着科技的进步和全球化的推动，市场营销的方式和策略也发生了显著改变。

以下是对现代美国市场营销的分析。

首先，数字化时代的到来改变了市场营销的游戏规则。

通过互联网和社交媒体的快速发展，企业可以更加精确地了解消费者的需求和偏好，并通过个性化的营销策略来实现更高的销售转化率。

例如，通过使用大数据分析和机器学习算法，企业可以通过广告定位、内容推荐和个性化营销活动来满足消费者的需求。

其次，市场营销的重点逐渐从产品导向转向消费者导向。

以往，企业主要关注产品的特点和竞争优势，但如今市场环境中激烈的竞争使企业不得不更加专注于消费者的需求和体验。

因此，市场营销策略已经从产品创造转向了品牌触达、消费者参与以及客户关系管理等方面。

企业必须深入了解目标顾客，以确保他们的产品和服务能够满足顾客的期望。

第三，社交媒体的崛起已成为市场营销的重要平台。

如今，大多数人都是社交媒体平台的用户，因此企业可以利用这些平台来建立品牌形象，与消费者进行直接互动，并推广其产品和服务。

通过社交媒体，企业可以与潜在客户建立关系，通过发布有趣和有用的内容来吸引他们的注意力，并与他们进行互动。

此外，社交媒体还为企业提供了实时反馈的机会，以便调整营销策略或改进产品。

最后，创新和创意在现代市场营销中起着至关重要的作用。

由于市场竞争激烈，企业必须不断寻找新的方式来吸引消费者的注意力。

创新不仅体现在产品和服务的开发上，还体现在营销策略和沟通方式上。

通过创新的市场营销活动，企业可以在竞争激烈的市场中脱颖而出，并建立起与消费者的情感连接。

综上所述，现代美国市场营销正经历着革命性的变革。

数字化技术、消费者导向、社交媒体和创新无疑是当前市场营销成功的关键。

随着技术和消费者行为的不断演变，市场营销策略和方法也将进一步发展，以适应不断变化的市场环境。

对企业来说，理解和应对这些趋势将是提高竞争力和实现业务增长的重要因素。

New York University 纽约大学——School of Continuing &Professional Studies职业及继续教育学院纽约大学有著名的斯特恩商学院（Stern School of Business），但是只提供BS、MBA、PhD学位，没有MS学位。

对金融感兴趣的学生会发现，斯特恩的金融硕士学位是跟香港科技大学合作的国际项目，还有一个MBA与数学系合作的数学金融硕士项目。

但是纽约大学还有个职业及继续教育学院，里面设置了很多不错的学位。

在这里详细介绍一下纽约大学的这个职业及继续教育学院，学位设置确实非常齐全。

专业领域分为6大块即：（1）商学；（2）酒店、旅游、体育管理；（3）全球事务；（4）慈善、筹资；（5）房地产；（6）媒体研究和设计；1）Business商学：M.S. in Human Resource Management and Development 人力资源管理与发展M.S. in Integrated Marketing 整合市场营销M.S. in Management and Systems 管理与系统M.S. in Public Relations and Corporate Communication 公共关系与企业传播还设置了7个颁发研究生的毕业文凭但无学位的专业，这里就不列举了。

2）Hospitality ,Tourism, and Sports Management酒店、旅游、体育管理M.S. in Hospitality Industry Studies 酒店M.S. in Sports Business 体育商业M.S. in Tourism and Travel Management 旅游管理3）Global Affairs 全球事务M.S. in Global Affairs4）Philanthropy and Fundraising慈善、筹资M.S. in Fundraising and Grantmaking 募捐和资助5）Real Estate房地产M.S. in Construction Management 施工管理M.S. in Real Estate 房地产6）Media Industry Studies and Design 媒体研究和设计M.S. in Digital Imaging and Design 数字成像和设计M.A. in Graphic Communications Management and Technology 文字传播管理与技术M.S. in Publishing 出版业现在言归正传，M.S. in Integrated Marketing培养学生对市场各方面的计划、管理、衡量能力。

【美国留学】名校项目精析の哥伦比亚大学市场营销专业商言僧语：Duang，项目解析震撼来袭，今天商僧带大家一起来了解哥伦比亚大学市场营销硕士项目，小僧们还在等什么，快来围观呀！■■■『项目介绍』作为市场营销专业综排第一，专排第7的项目，哥伦比亚大学的市场营销硕士项目设置的目的主要是培养学生的基础理论知识和实践技术能力。

项目坚持理论和实践相结合的教育方式，不仅丰富学生的专业知识，同时提升学生的动手实践能力，为学生毕业之后能够在激烈的竞争市场上站稳脚跟做准备。

该项目针对学生的需求，提供给学生比商学院MBA项目更多的分析类课程。

进入该项目小僧的学术能力相当于进入博士项目的学生能力，但是为了更早的实现自己的职业生涯选择更短的研究课程进行深造。

与其他学校的项目与众不同的一点是，该项目的学生需要在一个指导教师的监督下完成一篇硕士论文。

学生需要定期报告他们的工作进度。

论文通常是建立在一个相关行业有关的问题或相关的学术研究问题。

所以通过论文的书写也方便学生对于目前的市场营销行业有一个充分的认识。

『课程解析』哥伦比亚大学的市场营销硕士是一个一年制(通常秋季、春季和夏季学期)，30个学分的项目。

项目有四门核心课程，需要从经验模型，研究方法，多元统计这三门博士课程中选择两门，剩余两门为MBA课程，分别为市场研究，消费者洞察力战略，其中小僧可以选择消费行为的两门博士学位的课程替代消费者洞察力战略这门课。

所以从课程设置这一块我们就可以看出，哥大的该项目对学生要求较高，学术能力相当于博士项目的水平，因此小僧们需要有很好的基础知识做铺垫，并且希望有过全职的实践经验，应届生建议多参加实习项目，提升自己的实践经历，有利于吸收该项目课程内容。

教课内容主要是以小班授课和团队协作为主。

『录取特色』该项目每年会录取15人左右，录取率仅为5%，由此小僧就应该知道此项目的录取难度了吧，录取学生的平均年龄为23岁，所以项目无特定工作经验要求，但一般录取者都有比较好的实习经历。

美国大学市场营销专业解析学校名称：美国美国大学(华盛顿特区)所在位置：美国去美国读市场营销专业到底怎么样呢？美国大学的市场营销申请需要了解哪些信息呢？跟着来看看吧!欢迎阅读。

美国留学市场营销专业解析市场营销专业简介首先，从概念来讲，市场营销是个人和集体通过创造产品和价值，并同别人自由交换产品和价值，来获得其所需所欲之物的一种社会和管理过程。

所以，市场营销专业并不是狭隘的销售，所学的内容从市场分析、市场调查到市场战略、品牌管理，涉及面很广。

所以学生特别是家长不要简单的把市场营销理解为销售。

销售只是市场营销的一个就业方向而已。

其次，从美国市场营销硕士的申请来讲，美国市场营销硕士项目比较少，前100只有十几个项目。

而近几年申请者越来越多，所以竞争比较激烈。

市场营销专业的就业前景如何?就业情况而言，市场营销专业是非常广泛的的。

大家想到市场营销，自然就能想到各个类型的公司都有市场部或者是客户部，这些部门招收的大多都是市场营销专业的学生。

而现在很多公司都很看重市场推广、品牌营销，这些岗位也都需要市场营销专业的人才。

所以，市场营销专业的就业前景是很不错的。

什么样的学生可以申请这个专业?市场营销专业对学生的背景要求并不严格，很多专业的学生都可以申请。

像去年，咱们公司就有多位申请人是从文科、理工科转专业申请的，而且有许多都拿到了不错的录取结果。

市场营销的部分学校对学生本科所学的课程有一定要求，比如要学过一些数理方面的课程和市场营销基础课，但是并不是很硬性的要求，所以想转专业申请的学生不要有太大顾虑。

此专业在申请时应特别注意什么?市场营销专业的申请除了基础的GPA和语言要求外，比较看重的就是学生的实习经历、课外经历和在此过程中体现的个人能力。

所以建议学生在申请的准备阶段，能有一些实习经历的补充、或者是校内相关研究经历的补充，这会使个人的背景更加丰富立体。

此外，部分学校对学生会有一些个性化的要求，比如数理分析能力，这最好在个人经历里有所体现。

美国高校市场营销硕士小结：大部分都设置在MBA下，少数的学校独立设置Master of Science学位，名称有：Marketing市场营销, Strategic Marketing:战略营销，Marketing Research,市场调研Integrated Marketing整合市场营销, Marketing Management销售管理, Marketing Informatics市场情报学, Marketing & Technological Innovation市场与技术创新, T echnology Marketing技术营销, Marketing Intelligence 智能营销, Marketing Communication 市场传播。

以上专业名称的简单概念：Strategic Marketing:：战略营销，就是如何利用Marketing的功能去配合公司的长远规划；Brand Management：最是关于如何推广公司品牌的学习。

IMC(整合营销)：真正的理论定义是很长的, 主要的意思是分析在销售链中各个因素的关系, 利用传播手段进行沟通, 从而使这种利害关系得到平衡。

Data Mining: 这是一个和电脑, 统计交叉比较大的分专业, 主要是研究如何在数据中挖出对市场认识有价值的东西。

International Marketing：名字已经很清楚了, 主要涉及到一些世界搞市场需要了解的东西。

从上面几个学校可以看，设置独立的市场营销MS学位非常少，而且就算有，也都不是我们常规认识的那么正常，纽约大学是上夜课的继续教育学院，约翰霍普金斯的性质也差不多，part-time的；罗切斯特大学市场营销硕士是单独的MS，只有一年，上课和实习都要顾及，高效、紧张；佐治亚理工的市场营销是在MBA下面的分支，一般就是第一年学所有MBA学生都要学的课程，比较广泛，第二年才自主选择自己感兴趣的专业领域课程，大部分的市场营销专业都是这样的形式，这才是美国市场营销硕士教育的主流。

美国留学之纽约大学市场营销专业纽约大学市场营销专业一直受到广大留学生的追捧，而且随着营销活动的不断改革，一些新的培养计划也随之诞生，那纽约大学市场营销专业是如何呢?下面和太傻留学小编一起来看看相关信息吧!市场营销课程解析1. 学制要求全日制学生2年完成该学位，非全日制学生可以在5年内完成课程学习。

2. 课程设置学分比例：整合营销硕士项目的所有课程都是以市场营销为中心的。

学生从一系列的核心课程开始，接下来有三个分支可选，分别是数字化营销、品牌管理和营销分析。

为了完成学位，所有学生必须参加顶点课程。

顶点课程商业计划，学生需要在完成分支课程后进行。

市场营销培养方向1. 项目介绍NYU-SCPS下的整合营销硕士项目，提供相关理论知识、分析性技能和最有效的方法论，为你成为具备策划注目的营销活动、扩大市场份额金额、提升公司盈亏一览结算等能力的领导者做准备。

学生沉浸在独特的有广度和深度的专题项目中，该项目在金融、活动管理、战略规划、数据库管理和建模、数字营销和领导力方面，提供了一个坚实的基础，所有这些帮助你预测和应对不断变化的和令人兴奋的职业需求。

并且，你可以专注于关键领域包括：数字化营销、品牌管理、营销分析。

2. 项目特色市场营销这一行里，工作经验是雇主很看重的一方面，通过该项目提供的课堂学习，专题项目和实习机会，你可以获得宝贵的亲身实践的专业知识，该体验涉及面广，从整合营销传媒新形式到营销组合;推出，管理和营销产品;并结合数字化，品牌管理，和财务战略乃至为一个整体的商业计划。

当你学习公司战略和企业家精神时，你也会发现作为一个市场营销专业人士，在社会责任方面，无论是通过企业、非营利组织和非政府组织(NGOs)，或通过当地企业或全球综合型大企业雄心勃勃的项目，如何应用你的知识。

市场营销招生偏好1. 成绩要求国际生在申奖学金时受到限制。

但是，国际生可以在入学后申请基于优秀学生的奖学金和院系颁发的奖学金。

一旦你加入纽约大学继续教育学院，我们鼓励你探索这些机会。

美国留学市场营销专业全面解析Marketing （市场营销学），一个被人们称作“万金油”的专业，一个所谓的“什么都学一点，什么都学不精”的专业。

美国市场营销是现代市场营销学的发源地，很多大学都设有市场营销专业。

接下来由小编给你们详细介绍美国留学市场营销专业！美国留学市场营销专业全面解析一、美国市场营销专业简介目前美国市场营销整体可以分为两大方向：一类是整合市场营销（Integrated Marketing Communications），另一类是市场分析/调研（Marketing Analytics / Research）。

整合市场营销是一个业务战略过程，它是指制定，优化，执行并评价协调，可测度的，有说服力的品牌传播计划，比如西北大学，纽约大学，南加州大学这一类的传媒和市场相结合的项目。

市场分析/调研（Marketing Analytics / Research），其主要是更好地认识市场的商品供应和需求的比例关系，采取正确的经营战略，满足市场需要，提高企业经营活动的经济效益，比如马里兰帕克分校市场分析项目。

二、美国市场营销专业项目分类IMC （Integrated Marketing Communication）即整合营销传播整合营销传播专业课程维度非常广泛，传播，数据，营销原理，战略策划等，因此专业适合商科及有一定商科实习背景，对于营销领域相对了解，且对未来职业发展方向有所规划的同学。

Marketing Analytics用数据挖掘的方式分析用户需求，渠道表现，营销活动有效性。

了解更多美国大学专业，欢迎咨询TOPS留学专业课程涉及数据收集，数据库建模，统计软件分析（R， SAS，SQL），多元回归分析等，要求同学有一定数理基础，是统计能力在营销领域的应用型学科。

Marketing Communications营销沟通是营销学中的传统学科，从研究角度讲涉及大量的消费者心理研究，从实际应用角度涉及大量企业内部沟通。

美国市场营销策略分析报告一、市场概况与趋势市场概况:美国是全球最大的市场之一，其市场规模庞大，消费者需求多元化。

美国市场以多样性和竞争激烈的特点著称，消费者对产品和服务的要求相对较高。

市场趋势:1. 数字化媒体的崛起：随着互联网的普及，社交媒体等数字化媒体成为了企业进行市场推广和广告传播的重要渠道。

2. 消费者个性化需求的崛起：消费者的个性化需求越来越受到重视，企业需要采取定制化的市场营销策略来满足不同消费者群体的需求。

3. 可持续发展的重要性：环保和可持续发展变得越来越受到重视，企业需积极采取可持续发展的市场营销策略，满足消费者对环境友好产品的需求。

二、市场调研与定位市场调研:市场调研是制定市场营销策略的基础，通过定性和定量的研究方法获取市场信息和消费者洞察力。

企业可以利用市场调研了解目标市场的特点、竞争对手的情况以及消费者的需求。

市场定位:市场定位是根据调研结果确定企业在市场中的位置和竞争优势。

通过市场定位，企业能够准确定位目标消费者、满足他们的需求，并与竞争对手形成差异化。

三、品牌建设与传播品牌建设:品牌是企业的核心竞争力，也是企业与消费者形成情感和认同的重要途径。

在美国市场，企业应通过品牌建设来树立自身的形象与价值观，提升产品或服务的竞争力。

品牌传播:品牌传播是市场营销中不可或缺的环节，它包括广告、公关活动、社交媒体传播等方式。

通过有效的品牌传播策略，企业可以扩大品牌知名度、提高品牌认同度，吸引更多消费者。

四、产品定价与销售策略产品定价:产品定价是制定价格策略的核心内容。

在美国市场，企业应综合考虑产品成本、市场需求、竞争对手的定价等因素，制定合理的产品定价策略。

销售策略:销售策略是促进产品销售的关键步骤。

通过确定销售渠道、销售人员培训和销售促销活动，企业可以提高销售效率，增加销售量。

五、客户关系管理与服务优化客户关系管理:客户关系管理是与客户进行有效沟通和互动的过程。

企业可以通过建立客户数据库、提供个性化服务以及持续关怀客户等方式，与客户建立紧密的联系。

美国研究生申请热门专业：市场营销专业申请信息小结在美国研究生申请中选择美国大学热门专业申请的人不在少数，但是其中对美国大学热门专业的了解并不一定全面，在众多的热门商科专业中，选择市场营销专业申请的人有很多，对于美国研究生申请的条件和院校选择这里就不细述，下面主要从整体上对美国研究生申请中的一些信息做个小结和介绍，希望对申请美国大学市场营销专业的人有所帮助。

首先从整体上对美国大学热门专业中的市场营销专业做个了解：19世纪末20世纪初，美国开始从自由资本主义向垄断资本主义过渡，社会经济环境发生了深刻的变化，市场营销的思想也随之应运而生。

它的出现为企业制定市场营销计划提供了依据，对美国社会和经济都产生了重大影响。

在这样的历史背景下，美国各大学陆续把那些反映市场营销新思想的著作用作自己的教科书，并将市场营销思想逐步理论化，从而使之成为一门独立的学科，即市场营销学。

20世纪50年代，美国率先形成了现代意义上的市场营销专业和市场营销学课程。

直到今天，美国大学商学院和管理学院中的市场营销学研究仍然处于世界领先地位。

同时，市场营销专业也是美国工商管理及相关专业中就业机会最多的专业。

因此，美国几乎所有的商学院及管理学院都设有市场营销专业，大量培养该方向的本科生和工商管理硕士。

很多学校还有权授予市场营销学博士学位，从而形成了实际应用和学术研究两个不同的职业选择方向。

市场营销在现代美国的发展趋向1.根据实践的发展，美国市场营销不断提出新问题，形成新的热点。

例如环境营销、数据库营销、网上营销、城市中心区衰退与营销挑战、关系营销等。

2.在整体研究范围不断扩大的同时，个人研究范围细分化。

中国的营销学者在描述自己的专业时，通常仅统称“市场营销”，美国老一辈的营销学者的专业划分通常也只分为战略、广告、推销、渠道、消费者行为等几种，而现在的营销教授的特别兴趣是品牌战略、高技术营销、营销与企业家、耐用品的渠道与营销、价格的心理学研究、决策或新产品推出，等等。

美国杜伦大学市场营销硕士专业解读去美国芝加哥大学读书的同学不少，很多人会选择去学习市场营销专业就读，那么申请美国杜伦大学市场营销硕士专业怎么样呢？跟着来看看吧!欢迎阅读。

美国杜伦大学市场营销硕士专业解析杜伦大学市场营销硕士项目介绍项目网址：杜伦大学市场营销学硕士隶属于华威大学Ushaw学院，距离杜伦市仅6英里。

Ushaw学院成立于1808年，是杜伦市一处非常重要的历史遗产，也是杜伦大学的商学院。

学制：12个月课程设置：1. 杜伦大学的市场营销学硕士主要提高学生在真实商业竞争中必备的商业技巧和丰富其商业知识。

课程设置根据学生的兴趣提供了多种方向，学生自主设计和选择自己喜爱的内容。

2. 第一学期主要以授课为主，传授营销知识和了解多种商业环境中的真实案例。

其中学校为学生提供的核心课程有整合市场传媒(Integrated Marketing Communications)、市场与消费者心理学(Marketing and Consumer Psychology)、市场营销理论(Marketing Theory)和市场营销管理与战略(Marketing Management and Strategy)除了核心课程外，学校还提供了三种不同的教学模块(module)学生可选择一种学习，(品牌战略管理)Strategic Brand Management 、高级市场策略(Advanced Marketing Strategy)、市场与社会(Marketing andSociety)。

3. 第二学期，学校提供了多种模块可供学生选择。

首先，学生先要完成一门必修的核心模块市场营销中的研究方法(Research methods in Marketing),然后学生可以最多选择四个不同的模块进行学习(根据学生在第一学期的课程选择)，模块包括：艺术、遗迹和旅游市场营销(Arts, Heritage & Tourism Marketing)，全球市场营销(Global Marketing)，零售市场营销管理(Retail Marketing Management)，服务业市场营销(Service Marketing)，社会市场营销(Social Marketing). 除了营销类课程外，学生还可以选择部分管理类硕士的课程，例如：咨询(Consulting)，创新与科技管理(Innovation and Technology Management),新创业学(New Venture Creation)。

美国顶尖大学市场营销硕士的优势美国拥有众多的顶尖大学，每个大学的最强专业有所区别，那么要读市场营销硕士应该申请哪所大学，有哪些优势，跟着店铺小编一起来详细了解吧。

美国顶尖大学市场营销硕士的优势美国市场营销专业优势市场营销理论的诞生是在20世纪初，诞生地点是在美国。

美国市场营销协会的前身是1915年美国全国广告协会，后来经过发展，1931年成立了由经济学家和企业家参加的专门讲授和研究市场营销学的组织---美国市场营销社。

1937年这两个组织个合并为美国市场营销协会（American Marketing Association/AMA），介绍这个组织的原因可以从侧面了解到有关市场营销学在美国的发展，成立的这个协会也表明了美国市场营销学的成熟性和有组织性。

这个协会的主要宗旨是为营销人员提供最新、最全的市场营销的信息和知识，有利于各个阶层的营销人员进行交流和学习；而此组织在美国的营销学界甚至整个营销业界都走在前列。

美国高校开设市场营销专业的时间在20世纪初期，宾大和威斯康星大学是美国比较早期开设市场营销专业的名校；在中国各大高校开设市场营销专业的时间是在20世纪80年代，纵向比较这个时间就可以看到中国高校市场营销专业比美国晚了将近80年。

中国高校的市场营销还处在一个发展上升的时候，开设的课程理论和实践结合不是很密切，这或许是中国大学本科教育一个通病，目前中国各个高校正在逐渐引进实务教学法，但是真正彻底改变需要一个长期而漫长的时间；而美国的市场营销教育则比较成熟，美国大部分高校都在本科期间开设了市场营销专业，但是开设硕士的高校在综合排名前100就只有十所多点，另外很多学校在MBA下开设了市场营销，或者是有开设了市场营销博士。

在众多美国开设市场营销专业的高校中，还呈现了一个现象：就是将市场营销专业逐步细分，并且和公关、传媒以及政府学等多个学科进行结合，这个现象表明了美国市场营销学的发展越来越具有实务性。

美国市场营销专业院校推荐1、宾夕法尼亚大学宾夕法尼亚大学市场营销系创立于1935年，Reavis Cox和Ralph Frederick Breyer两位教授通过对渠道、分销和分期购买等专业领域的研究，逐步确立起自己在美国学术界的地位。

美国读研市场营销
市场营销（Marketing）又称为市场学、市场行销或营销学，简称“营销”。

根据美国市场营销协会的定义，营销就是创造、沟通、交付和交换对于顾客、客户、合作伙伴以及社会有价值的市场供应物的活动、系列制度和过程。

通俗地讲，就是通过宣传、推广，进而促进产品或服务的销售，经营可获利的顾客关系。

美国市场营销项目所能提供的教育体系非常完善，包括本科、研究生、博士、短期班等不同层次的课程，以满足学生的不同需要。

美国的市场营销项目为国际学生学习如何从事营销活动、选择营销技巧提供了最优质的平台。

其项目注重学生的实践能力和研究能力，鼓励学生参与其中并提供丰富的资源和机会，给予学生充分的自由选择自己感兴趣的课程。

学生可在学校选课要求的范围内积极利用其他专业或学院的课程资源。

申请市场营销硕士专业一般建议本科专业为商科、数学、统计和经济学等相关专业，同时具备计算机编程或数学工具技能（MatLab, SPSS, SAS, Stata, C++, Julia, Java, Python, R, SQL 等）。

常规的先修课包括概率论与统计、微积分、多元微积分、线性代数、市场营销管理、微观经济学、营销研究和分析、多元统计、营销模型、数学模型等。

一、美国是现代市场营销学的发源地。

在美国，随便打开哪所综合大学图书馆的图书目录数据库，在市场营销主题下都能找到数千种书和几十种与营销有关的杂志，每年还有数百种新书或再版书问世。

全美大学每年编的硕士、博士论文摘要，都有市场营销选项。

翻开社团组织名录大全，与营销有关的学会、协会不下几十个，年预算达数十万美元。

最大的即我国学术界熟知的ama（american marketing association）。

各种学术活动自然也多得不计其数。

通常，大学的各专业院系，每周都有一次2—3小时左右的学术研讨活动，本校教授、博士生或其他学校的教授、博士生都可以要求或应邀在研讨会上作专题发言。

以营销专业名列全美前5名的加州大学柏克利分校的哈斯（hars）商学院为例，每学期都要组织10次左右的学术研讨，并提前一学期就在计算机互联网上通过布告形式公布时间、专题、报告人。

任何感兴趣的人都可前往参加学会、协会的学术研讨。

二、据有关资料显示，市场营销在美国是工商管理及相关领域中就业机会市场营销在美国是工商管理及相关领域中就业机会最多的领域之一，犹如计算机专业也是就业机会最多之一。

全美约四分之一的工作是直接从事营销或与营销密切相关的商品配销活动。

所以，几乎所有的工商管理学院都设有营销专业，与会计、金融、一般管理共为管理学院的四大基础专业，主要是大量培养本科和mba学位的学生，还有大量在职学生和语言、人文学科学生选作副修专业。

不过，由于工作较容易获得和大部分学这行的美国人更崇尚实际的创业，继续深造营销专业方向博士学位的学生数量锐减，因博士的唯一出路仍只有在大学任教。

当然，反过来，要在大学当教授（包括最低的assistant professor），必须有博士学位。

在工商管理学院里，营销专业的课程设置要求学生懂得经济学、心理学、社会学、人类学、传播学、管理学和统计方法，专业课设置则基本按营销活动的各环节安排，包括产品和订价、促销原理、广告、零售、销售管理、消费者行为、市场调研、营销战略学。

美国市场营销硕士项目文书美国市场营销硕士项目文书1.Columbia University - Master of Science in Marketing Science (4)2.Johns Hopkins University - MS in Marketing (4)3.Northeastern University - Integrated Marketing Communications (5)4.Vanderbilt University – Master of Marketing (5)5.Cornell University - MPS in Applied Economics and Management, Consumer Behavioral Analysis Track (6)6.University of Southern California - MS in Marketing (application暂时未出，以mgt studies为参考) (7)7.University of Southern California – Master of Communication Management (7)8.Georgetown University - MPS in Integrated Marketing Communications (8)9.University of Virginia – MS in Commerce (8)10.New York University - MS in Integrated Marketing (8)11.University of Rochester - MS in Marketing Analytics (9)12.University of Georgia – Master of Marketing Research (9)13.University of Texas, Austin – MS in Marketing (9)14.Purdue University - MS in Marketing (10)15.Worcester Polytechnic Institute – MS in Marketing & Innovation (10)16.Syracuse University – MS in Marketing (10)17.University of Maryland, College Park - MS in Marketing Analytics (11)18.Clemson University - MS in Marketing (11)19.Texas A&M University, College Station - MS in Marketing (11)20.Fordham University - MS in Marketing Intelligence (11)21.Florida State University - Integrated Marketing Communications/ Media and Communication Studies (12)22.University of Pittsburgh - MS in Business with Concentration in Marketing (12)23.Virginia Polytechnic Institute and State University - MS in Business with Concentration in Marketing (13)24.American University - MS in Marketing (13)25.Michigan State University - MS in Marketing Research (13)26.Loyola University Chicago - MS in Marketing (13)27.Drexel University - MS in Marketing (14)28.University of Denver -MS in Marketing (14)29.Illinois Institute of Technology - MS in Marketing (14)30.Temple University - MS in Marketing (14)31.DePaul University - MS in Marketing/ Marketing Analysis (14)32.Baruch College - MS in Marketing (15)1.Columbia University - Master of Science in Marketing ScienceResumeEssayIn 500–1000 words please describe your reasons for pursuing a Master of Science in Marketing Science and your short-term and/or long-term career goals. In particular, discuss how you envision the MS degree will help you attain these goals. In addition, indicate which elective courses you plan to take during the program.As the MS program aims at building analytical skills for solving marketing problems, it is important that MS students take electives from within and outside the Business School. We encourage applicants to consider Ph.D. courses as well as university classes offered by Economics, Engineering, Journalism, Psychology, Sociology, Statistics, Teachers College, etc.Two Letters of Recommendation2.Johns Hopkins University - MS in MarketingResumeEssay Instructions:Applicants must submit a total of two (2) required essays. One essay prompt is prescribed by Carey, and must be responded to directly. The second essay prompt may be selected from the list below.It is important to express your original thoughts and incorporate your individual voice and unique style in response to these questions. Be sure your statements capture who you are, what you believe, and what you aspire to do. In addition:Use a 12-point font and double space your documentIndicate which question you are answering at the beginning of each essayDO NOT mail paper copies of your essay to the Admissions OfficeFirst Required Essay (300-500 words): Grounded in the Johns Hopkins’ legacy of excellence and research, we aren’t limited by tradition. We’re inspired by it. At Johns Hopkins Carey Business School, we shape business leaders who seize opportunity, inspire change, and create lasting value.How is your future industry evolving and in what ways do you hope to inspire change and create lasting value?Second Required Essay (300-500 words): Choose one of the following1) Describe a time in your personal or professional life when you experienced a setback orfailure. How did you react during the situation and what did you learn from the experience?2) Discuss a turning point in your life -- an accomplishment, event, or other critical moment –that helped you understand yourself or the world around you in new ways.3) At Johns Hopkins University, we have the common goal of improving the lives of others.Johns Hopkins graduates work to improve society in different ways, from taking on the world’s biggest challenges to transforming their local communities. Describe one way in which youhave already contributed to one of your communities (family, school, neighborhood, work place) beyond the expected.One Letter of Recommendation3.Northeastern University - Integrated Marketing CommunicationsResumeRequired Essay: In your essay, describe your interest in Medill's Integrated Marketing Communications program in 1,250 words or fewer. Be sure to address the following questions:1.If you had to explain to someone what Integrated Marketing Communications (IMC)means, how would you describe it?2.What experiences in your life have led you to pursue an IMC degree? What is it aboutMedill’s IMC program that particularly attracts you to this graduate program?3.What professional experiences and values will help you co-create an enriching learningexperience with your classmates and faculty in the IMC program?4.Pursuing a Northwestern University Medill IMC degree is a catalyst for professional growth.How will this program help you to achieve your future professional goals?5.Describe one setback you faced in your professional life (for example, in a class, job orinternship). How did you respond and what did you learn from the experience?Diversity Statement (optional):If you wish, you can provide a statement of 300 words or fewer describing how your background and identity would contribute to the diversity of our class.Additional Information (optional): If there is anything in your application that you would like to address (e.g. GRE or GMAT scores, GPA, lack of marketing or other work experience) or any additional information you would like to include, please do so here in 300 words orfewer.Two Letters of RecommendationInterview: by invitation4.Vanderbilt University – Master of MarketingResumeRequired Essay 1 (within 500 words): Describe your reasons for pursuing a Master of Marketing degree and your short-term career goals (be specific). In which industry would you choose to work? How will the Master of Marketing program help you achieve your goals?Why is a career in marketing a great fit for your skills and personality?Required Essay 2:Imagine you work for the relocation department of the Nashville Chamberof Commerce and are tasked with convincing young professionals of the virtues of a one-year assignment in Nashville. Use your creativity and whatever format you prefer to share your plan.Essay 2 Submission guidelines:Text submissions can be up to one page and need to be in PDF or Word document format.Video/Audio – Upload a PDF document containing the link to your video. If you make your link private, be sure that the link gives us permission to view your video.Other Submissions – Use graphic design, slides, artwork, photography, music…the sky is the limit! Use your best judgment on the size of your submission, keeping in mind that it should take no longer than five minutes to read or present. You will need to convert your work to PDF format or provide a link in a PDF document to upload the submission.Optional Explanatory Essay 1 (within 500 words): You are strongly encouraged to provide an additional statement to clarify and explain any of the following: poor academic performance, weak test scores, academic misconduct, violations of the law, or anything else you think is important for the Admissions Committee to know about you that is not already addressed elsewhere in your application. Applicants reactivating a previous application submitted within the last two years should provide their additional statement here.Optional Explanatory Essay 2 (within 500 words):You may provide in the space below any additional information you would like for us to consider that would strengthen your application.Optional Professional Activities List: Describe any professional, academic, and community activities or organizations with which you have been involved that are important to you (description, positions held, responsibilities/accomplishments, dates of involvement) in list format.Optional Personal Activities List: Describe any personal or community activities or organizations with which you have been involved that are important to you (description, positions held, responsibilities/accomplishments, dates of involvement) in list format.Optional Cross-Cultural Experience: Describe any significant periods of time you have spent living, working, studying or traveling outside of your home country (location, purpose/description, starting and ending dates) in list format.Optional Interesting Fact (within 400 characters): Share an interesting fact about yourself.One Recommendation5.Cornell University - MPS in Applied Economics and Management, Consumer BehavioralAnalysis TrackResumeStatement of Purpose: Please submit your statement of purpose. This one- or two-page statement states your reasons for undertaking graduate work and explains your academic interests, including their relation to your undergraduate study and professional goals. Include your full name and your proposed field of study at the top of each page.Two Letters of Recommendation6.University of Southern California - MS in Marketing (application暂时未出，以mgt studies为参考)ResumePersonal StatementEssay: The M.M.S. program allows you to build your own curriculum. List below the courses you plan to take to complete the degree requirements. Include course numbers and titles. ........... If you are not familiar with the courses offered by the USC Marshall School of Business, please visit /mms/curriculum and review the choices available. ........... If all of your course selections are focused in one area of specialization, you should consider applying for admission to a specialized master's program instead of the M.M.S.For information about the specialized graduate degrees offered by USC Marshall please visit /masters. ........... (Note: This is for admission review purposes only and does not guarantee that the courses selected will be available.)Two Letters of Recommendation7.University of Southern California – Master of Communication ManagementResumePersonal Statement: This statement should convey your interest in the field and be three to four pages long, typed, and double-spaced. Care should be taken to submit a clear, concise, and well-written essay. Writing is a core competency for the Master of Communication Management, and the personal statement should reflect this. The statement should incorporate the answers to the following prompts:1.Why are you interested in pursuing the degree of Master of Communication Management?2.Which area of focus in Communication Management (e.g., marketing communication,media & entertainment management, organizational and strategic corporate communication, etc.) interests you more, and why?3.If there are other details about academic performance, etc. that you wish to share.Writing SampleThe writing may take various forms: a report for your organization, press releases for clients, news articles, a set of substantial memos to your superiors successfully arguing for a particular position, or an academic paper for a college or university course. The writing sample should not exceed 10 pagesTwo Recommendations8.Georgetown University - MPS in Integrated Marketing CommunicationsResumeStatement of Purpose: Write an essay explaining why you are interested in pursuing this specific master's degree and why you are a strong candidate for the program. Your response should be three pages, typed, and double-spaced. Please address the following questions in your response:- What are the specific academic and professional qualities you possess that could help you excel within this program?- What goals do you hope to achieve if you are accepted into this program?Two Letters of Recommendation9.University of Virginia – MS in CommerceResumeEssay 1: The Admission Committee seeks candidates with a strong academic background whose goals and motivation are a good fit within the culture, content, and opportunities presented by the M.S. in Commerce Program. Please describe the unique aspects of your background and motivations and how you see them fitting into what you know about the program. Be sure to include in your discussion what you hope to gain by participating in the program and what strengths you feel you have to contribute to the program. (500-word limit) Essay 2: Please describe a situation in which you needed to collaborate or closely communicate with someone whose life perspective or cultural background was very different from your own.Please reflect on the challenges you faced, the strengths you brought to the situation, and areas for improvement. Please include what you learned about yourself and what you would do differently next time. (500-word limit)Optional Essay: If there is further information about you or your background that you believe would be helpful to the admissions committee, please feel free to provide it (e.g., an explanation of any academic weaknesses, positive or negative trends in your GPA, or gaps in your collegiate history). (500-word limit)10.New York University - MS in Integrated MarketingResumePersonal Statement (minimum of 500 words): Tell us about your academic and professional goals and why NYUSPS is the right fit for you.Two Recommendations11.University of Rochester - MS in Marketing AnalyticsResumeEssay 1 (Required): In 250–500 words total, respond to the following prompts:- Describe your short-term and long-term goals for post MBA or post MS.- Identify a back-up plan should your short-term goal not be immediately attainable.- How does your past education and experience support your career objectives?- What aspects of your intended Simon Business School program make it a good choice for your graduate study?*Essay 2 (Required): In 25 words or less, provide us with an interesting fact about yourself not expressed elsewhere in your application. (25 word limit)*Work History FormTwo Recommendations12.University of Georgia – Master of Marketing ResearchResumeStatement of PurposeThree Recommendatons13.University of Texas, Austin – MS in MarketingResumeEssay 1: McCombs offers a variety of graduate programs and concentrations. What compels you to apply to this one? Why is now the right time for you to pursue this degree? (250 words maximum)Essay 2: Please describe your ideal career outcomes for both the short and long term. (250 words maximum) (250 words maximum)Video Essay: Imagine that you are given two minutes to convince the MS Marketing admissions committee that you are a great candidate for the program. Support your case by referencing your undergraduate training, relevant work experience, extra-curricular accomplishments, ideal post-MSM job title, personal characteristics, and any additional information you think is relevant. (the video essay is required)Optional Essay: Please provide any additional information that you believe is important and/or will address any areas of concern that the Admissions Committee may encounter when considering your application (optional - 200 words maximum).Two Recommendations14.Purdue University - MS in MarketingResumeStatement of Purpose (500 words max): Please submit a statement introducing yourself to the Admissions Committee. Some topics you may wish to discuss include a brief academic and professional background, reason for seeking an MBA or Master’s degree at Purdue,desired career path after graduation and your thoughts on giving back as a student and as an alumnus.Integrity (500 words max): What does integrity mean to you? How does integrity relate to building communities of trust in academic, personal and professional settings? Whatexpectation should Purdue have towards its students with regards to academic integrity?What consequences should students face when standards are not upheld?[Optional] (300 words max): If you feel there are any parts of your application that require additional explanation, or if there is any additional information you wish to share with the Admissions Committee, please use this optional essay as an opportunity to do so.Video Essay: After submitting your application, you must also complete the required online (KIRA) Video Essay. Your application will not be reviewed without the Video Essay.Two Recommendations15.Worcester Polytechnic Institute – MS in Marketing & InnovationResumeStatement of PurposeThree Letters of Recommendation16.Syracuse University – MS in MarketingResumeEssay (in approximately 750 words)Where do you see yourself, career-wise, ten years after graduating from the Whitman graduate program? Please do not upload a Personal Statement here.Video SubmissionVideo Submissions - It is helpful for the admissions committee to get to know each candidate personally.What are your short-term professional goals directly after graduation?Why did you apply to the Whitman School of Management?What was your favorite course in your undergraduate program and why?Three Letters of Recommendation17.University of Maryland, College Park - MS in Marketing AnalyticsResumeEssay (within 300 words): How will a degree from the Smith School help you achieve your professional endeavors?One Recommendation18.Clemson University - MS in MarketingResumePersonal Statement: Please articulate your career goals and your motivation for pursuing a graduate degree at Clemson University in your chosen field of study.Short Answer: Clemson University values diversity and is committed to inclusive excellence and the rich exchange of ideas and viewpoints that should characterize a diverse student body.Please share how you would contribute to diversity in your program and the advancement ofa more inclusive Clemson University as a graduate student. (Limit to 100 words).Recommendation19.Texas A&M University, College Station - MS in MarketingResumeThe essay question below is required as a part of your application submission. Please use the following standards when composing your essay response: Double spaced paragraphs, 1 inch margins on all sides, and 12 point font. Please limit your response to two pages.1.What are your career goals, and how will the MS Marketing degree help you achievethese goals?2.As we review your application, what more would you like us to know as we consideryour candidacy for the MS Marketing Program?Three Letters of Recommendation20.Fordham University - MS in Marketing IntelligenceResumeEssay 1: After successful completion of your program, what are your short term and long term career goals? Please be specific and include target companies/firms and roles. [Shortterm=immediately after graduation; long term=3-5 years after graduation] (150 word limit) Essay 2: Describe an experience as an undergraduate student or young professional (an academic course, extracurricular activity, or job task/responsibility) that has been the most influential to you? How did this impact your career goals and decision to pursue a specialized masters degree? (350 word limit)Optional Essay: Use this essay to share information that is not presented elsewhere in your application, e.g. explanation of employment gaps, academic aberrations, quantitative abilities, etc. (150 word limit)One Recommendation21.Florida State University - Integrated Marketing Communications/ Media andCommunication StudiesResume or writing sample(optional for master's students; required for doctoral students)A personal statement to be evaluated for its clarity of expression, creativity andpersuasiveness in arguing that (1) the applicant has the necessary record of preparation and performance to succeed in the program; (2) the applicant’s goals can be served by the program’s courses and experiences; (3) the program itself can benefit significantly from the applicant’s talent and experiences; and (4) the applicant will enrich the diversity of students in his or her program. In making these arguments, please address the following questions specifically:-What are your career goals; that is, what do you plan to be doing in five years and in10 years?-Why have you chosen to apply to our master's or doctoral program?-What experiences and competencies make you a strong candidate for our program (research skills, computer literacy, teaching experience, awards, etc.)?Three Recommendations22.University of Pittsburgh - MS in Business with Concentration in MarketingResumeEssays must be size 12 font and double-spaced.Required Essay: In 250 words or less, tell us 1) your post-graduate career goal, 2) your skills (what you're really good at), and 3) your key accomplishments.Optional Essay: If there is specific background information that has not yet been addressed and should be considered for your application review, please use this essay to elaborate. If you are not currently employed nor enrolled in an academic program, please describe fully your present circumstances and include a description of any activities in which you are involved.Two Recommendations23.Virginia Polytechnic Institute and State University - MS in Business with Concentration inMarketingResumeThree Recommendations24.American University - MS in MarketingResumePersonal Statement (within 750 words): Tell us about your decision to pursue a graduate degree or certificate at the Kogod School of Business. How does this degree help you to achieve both your short-term and long-term goals? What skills will you combine with this degree to achieve them? Please be sure to answer each part of the question.Interview: by invitationOne Recommendation25.Michigan State University - MS in Marketing ResearchResumePersonal Statement: The statement should describe your career goals and objectives and explain why you believe our master’s program in marketing research will help you achieve those goals and objectives. This statement should be no longer than two typed, double-spaced pages.One Recommendation26.Loyola University Chicago - MS in MarketingResumePersonal Statement: Please discuss how Loyola's Quinlan School of Business degree program and our focus on responsible leadership will prepare you to achieve your career goals. Your statement should be 2 - 3 pages in length, double-spaced.Recommendation(optional)ResumePersonal Statement (500 words)Two Recommendations28.University of Denver -MS in MarketingResumeEssay 1 (required): Briefly discuss your career objectives post-graduate school. How will your professional experience, combined with our degree program, help you to achieve these goals?What are your alternative career paths? (350 words)Essay 2 (required): Respond to one of the following prompts (250 words): My favorite memory is… I’m most afraid of… My greatest challenge has been… I’m most proud of…Essay 3 (optional): Is there anything else that we should know as we evaluate your application?If you feel your credentials and essays represent you fairly, please don’t feel obligated to submit another essay. (250 words).29.Illinois Institute of Technology - MS in MarketingResumePersonal StatementTwo Recommendations30.Temple University - MS in MarketingResumeRequired Essay:What past experience prepared or motivated you to pursue this degree?Describe how you would expect to change over the course of the program. What personal and professional values and skills do you hope to acquire beyond the academic content? How will obtaining the degree help you achieve your career goals? (500 word max suggested).Two Recommendations31.DePaul University - MS in Marketing/ Marketing AnalysisResumePersonal Statement: explaining your interest in the program and your professional goals.Recommendation(optional)ResumeEssay 1 (500 word limit): Why are you looking to pursue an MBA or MS degree at this point in your life and what do you see yourself doing professionally upon graduation? What key actions have you taken up to this point to prepare you for this career?Essay 2 (250 word limit): Choose one of the following:1.Discuss a social issue that you feel deeply about. Describe how you would contribute tothe solution.2.Describe a technology trend that will impact your target career.3.Reach out to someone you haven’t met before for an informational interview to learnmore about your target role and the steps you can take to achieve success. Discuss who you met, how you connected with them, and what insights you gained from your conversation.Optional essay: You may provide the Admissions Committee with any information that you would like the members to consider as they make their decision.Two Recommendations。