商务英语函电u12(1)
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【课题】UNIT12 Agency I【教材版本】闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电(国际商务专业).第二版.北京:高等教育出版社,2006【教学目标】知识目标:熟记本单元(代理)的常见词汇和句型。
能力目标:了解并掌握如何申请代理。
【教学重点、难点】教学重点:了解和掌握如何申请作为对方的代理。
教学难点:能根据给出的例子书写书信。
【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时(90分钟)。
【教学过程】第一环节导入1. 复习:复习前单元的词汇和句型。
2.代理有哪些形式?(见PPT)a. 总代理(General Agent)。
是委托人的全权代表。
在指定地区内,代表委托人从事销售活动和其他范围广泛的商务活动。
b. 独家代理(Exclusive Agent or Sale Agent)。
在代理协议规定的时间、地区内,对指定商品享有专营权的代理人、即委托人不得在以上范围内自行或通过其他代理人进行销售。
c. 一般代理(Agent)。
指不享有独家代理专营权的代理商,委托人可同时委托若干个代理人在同一地区推销相同商品。
第二环节新授课1. Pre-Study(1)Terms to LearnA. 教师带读,学生跟读商务书信中的常见词汇P175。
B. 学生理解并熟记这些单词和表达方法。
(2)Useful SentencesA. 教师带读,学生跟读本单元的常用句型。
B. 学生理解并熟记这些表达方法。
C. 课堂练习P178 V ocabulary review 1(参考答案见PPT)2. Asking for Sole Agency(1)词汇讲解(见PPT)A. agent n. 代理,代理人e.g. commercial agent 商务代办, 代理商Exclusive Agent or Sale Agent独家代理a general agent 总代理universal agent 商业全权代理人B. decade n.十年e.g. for decades on end 数十年如一日next decade 后一个十进位previous decade 前一个十进位Prices have risen steadily during the past decade.过去十年间物价一直在上涨。
113Unit 12 Urging Establishment of L/CIntroductionⅠ.When shall L/C be opened?It is the usual practice that the letter of credit is to be opened and to reach the sellers 30 days ahead of shipment so as to give the seller enough time to make preparation for shipment,such as making the goods ready and booking shipping space.For prompt shipment,it is advisable that the letter of credit be issued in good time.Ⅱ.Principles of writing letters urging establishment of L/C:No suggestion of annoyance is allowed to be shown in the letter urging establishment of L/C.It is not advisable,except under special conditions,to start off too strongly by blaming the buyer for not executing the contract.The first message sent should therefore be a polite note saying that the goods ordered are ready but the relevant letter of credit has not yet be received.If the first message brings no reply,a second one will be sent.This one, though still restrained,will express disappointment and surprise.Ⅲ.The following structure is for your reference in writing a letter urging establishment of L/C1.Open the letter in a positive way.For example,in the first paragraph the seller usually informs the buyer that the goods are ready for dispatch or that the shipping space has already been booked.2.Politely push the buyers to open the L/C without delay,either by referring to the stipulations of the contract or by reminding the buyers of the seriousness of not opening the L/C in time. 3.Express expectations and ask the buyers to take immediate action.Chinese Versions of the TextsSample Letter Ⅰ敬启者:我们很高兴地通知你们,你方第TY213号购货合同下的货物已备妥待运。
Answer Key to Unit 12I. Choose the correct answer:1.Bailey & Sons (was) one of the companies that responded to the invitation.2.Even though our report appeared more lengthy than (theirs,), the reportscontained similar information.3.Neither the bank president nor the loan officers (were) aware of the newguidelines.4.Your leader has recommended (your) moving to a different work team.5.Was it (she) who recommended me for the position?6.Our company is revising ( its) statement of purpose.II. Improve the following sentences to make them more positive and effective:答案不唯一1.责备的语气改掉就可以2.语言可以更加生动些.3.We know 的句式不自然, how can you know…?4.可改成行动指向,避免负面语气。
5.可着重强调解决方案。
6.可改成该如何做III. Translate the following into English:1.We will start to operate under the name of " Hengyuan Trading Co.,Ltd."starting April 1.1.From today on, All our documents communicating with the other side,invoices and account numbers, tax numbers carry the name of the new company.2.Please note that this email account will be invalid by the end of this month.3.Prices have kept rising since September and we will not raise prices beforethe end of December.4.I will be transferred to our Shanghai headquarters on April 1.5.Please read through the attached files before we meet next week.IV. Translate the following into Chinese or English:(1)一封信的语气能让读者有积极的回应。