商务英语函电二
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Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者:我方从贸易向导网获悉贵方行名与email地址,并得知你方需求购圆珠笔。
我们在此介绍本公司及产品,以期与你方建立业务关系。
我们专营圆珠笔的生产和出口已超过六年,我们的产品品种多样,质量上乘,价格极具竞争力。
欢迎登录我们的网站了解我公司概况及最新产品信息。
如果你对我们任何产品感兴趣,请告知,我们乐意提供详情。
作为积极的制造商,我们每月都有推出新产品。
如果你们感兴趣,我们乐意定期为你们提供新信息。
谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition:1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII.Fill in the missing words in the following blanks with the first letter given:introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍,贵公司是纺织品的主要进口商。
Chapter II Establishing Business RelationsLesson OneExercisesI. Translate the following expressions:1.cotton piece goods 6.另函2.state-operated corporation 7. 供你方参考3.import and export 8. 商务参赞处4.business lines 9. 盼望5.establish business relations 10. 最新的商品目录II. Translating the following into English:1.We are informed that _______________________________________(你公司是经营化工产品的国营公司).2.We shall let you know our comments_________________________________(一俟收到你方的报价).3.We are ______________________________________(专门从事中国工艺品出口).4.We hope to _______________________________________________(与你们建立贸易关系).5.________________________________(兹航寄) three sample books.6.______________________________________________(我们已经和世界上一百多个国家的商号建立了关系) on the basis of equality, mutual benefit and exchange of needed goods.III. Translate the following sentences into Chinese:1.We have the pleasure of introducing ourselves to you as a state corporation specializing in the export business of canned goods, and express our desire to enter into business relations you.2.Our company is one of the import and export corporations in Shanghai commercial circle authorized by the Ministry for Foreign Trade and Economic Cooperation. We have enjoyed a good reputation in the world market for a long time.3.We are one of the leading exporters of first class cotton and rayon goods and are enjoying an excellent reputation through fifty years’ business experience.4.Through the courtesy of the Chamber of Commerce in Tokyo, we have learned that you have been supplying the best quality foods all over the world.5.We are desirous of enlarging our trade in various agricultural products, but unfortunately have had no good connections in the southern part of Russia. Therefore we shall be obliged if you kindly introduce us to some of the most capable and reliable importers.IV. Translate the following sentences into English :1.承蒙外国商会介绍得知你公司的名称地址。
国际商务英语函电范文在国际中,通用的商务英语信函我们来了解一下吧。
下面是给大家整理的国际商务英语函电范文,供大家参阅!国际商务英语函电范文:介绍信实例之一:Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐,现向您推荐我们的市场专家弗兰克;琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助,并非常高兴施以回报。
您诚挚的实例之二:Dear Mr. / Ms,We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending threeweeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully尊敬的先生/小姐,我们非常高兴向您介绍我们纺织部的进口经理王有先生。
Unit 2 Establishing Business RelationsSentences Commonly Used in Establishing Business Relations (P34)1.承蒙……告知,我们得知……2.由史密斯敬启者的推荐,我们得知……3.我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。
4.特作自我介绍,我们是一家轻工业产品的进口商,在这一行业有着多年的经验。
5.我们写信希望与贵方建立业务关系。
6.为了使贵方对我们经营的产品有所了解,兹附上一整套注有规格和包装的活页说明书。
7.我么很乐意同贵公司建立业务关系。
8.现在我们借此机会致函贵公司,希望和贵公司建立业务关系。
9.我们经营这类商品已有二十多年的历史了。
10.我们随函附寄带有插图的目录册和价目表以提供您所要的详情。
11.如贵方对目录册中任一商品感兴趣,请发来具体询盘。
12.为促进我们之间的贸易,我们将样品另外航空邮寄给贵方,供您参考。
13.期盼你方早日回信。
14.如你方能早日回信,我们将非常感激。
15.如贵方能寄……的样品给我方,我们将不胜感激。
Exercises (P34-38)1. Translate the following phrases(1) 建立业务关系(2) 主要的进口商(3) 最新目录册(4) 拟购(5) 对……感兴趣(6) to specialize in(7) commodity transaction(8) equality and mutual benefit(9) to send … by separate post / mail; to send … under separate cover(10) Commercial Counselor’s Office2. Choose the best answer(1) B(2) A(3) D(4) C(5) D(6) D(7) C(8) B(9) B(10) B3. Fill in the blanks with proper prepositions(1) from(2) in(3) for(4) with(5) with(6) in(7) of(8) in(9) of(10) to4. Translate the following sentences(1) 我们愿意与贵公司建立业务关系。
Unit 2I. 1.6. A/BA/B/C/D2.7.CB/D3.8.DB/C/D4.9.A/DB/C5.10.DA/B/C/DII. 1.2.3.4.5.6.7.8.9.10. A. quote us, C. inquired for, D. of October 23rdB. in ordering, D. from youC. to answerB. as such/C. your quotations,D. usual trade termsC. in the enclosed listB. from,C. inform you ofB. German principals, D. in the market forB. dealing in, D. details of your export productsIII. IV.V. intention, interested in, view, suitable, grateful, have, together with, appreciate, as, suppliers1. We have been informed by Jameson Garments (Vancouver) Ltd. that you are one ofthe leading exporters of textiles in Hangzhou and that you wish to extend business to our market.2. We would like to have your lowest quotations for the captioned goods on the termsand conditions listed below:3. Please send me some further information on the features and costs of the Vernard lineof Ultrasonic equipment, which you recently advertised in Electronics magazine.4. We are interested in importing Chinese furniture and would be pleased to receive acopy of your latest catalogue, price list and export terms.5. We would be grateful if you would send us a comprehensive price list, together withsome samples, of the goods which you can supply.1. Chinese low-voltage microwave ovens are in great demand in our country. We wouldtherefore much appreciate it if you could let us have your competitive prices for the models available at present.2. We write to introduce ourselves as a leading importer of surgical instruments and areinterested in receiving a copy of your latest catalogue for our reference.3. Specializing in the line of confectionery, we have extensive connections with foodstores throughout this country.4. We would be much obliged if you could send us a complete set of leaflets so as togive us a general idea of the export items you handle.5. From Messrs. Brown & Clark of this city, we have learned that you are regularsuppliers of Chinese kitchenware, for which there is a growing demand here.6. We have read with interest your advertisement in the latest issue of Television World,and would like to have full particulars of your products, including specifications,VI.prices and packing.1. We are famous importers of computers / importers of computers of famous brands,with branches in three neighbouring cities.2. Please send us a catalog for all your products with detailed specifications for ourbuyers’ reference.3. We specialize in the import of motorcycles with a history of ten years, and would likeyou to send us your catalog, prices and other necessary information.4. If your goods are good in quality and moderate in price, very likely we can induceour buyers to place an order.5. We are interested in (buying) the tiles you advertised in Building Materials.Therefore, it would be a great help to us if you could send us further information as soon as possible.VII. Huafang Trading Co. Ltd.456 Huqiu RoadSuzhou, ChinaSeptember 10, 199-The Sales ManagerThe Midland Carpet Co. Ltd.173 Waterloo StreetLondon E.C.4BritainDear SirWe have noticed with interest your advertisement in the August issue of The Magic Carpet and feel that the patterns of your carpets may appeal to Chinese customers, especially the well-to-do newly weds. Therefore, we would like to have detailed information about the various types of carpets available at the moment, such as specifications and prices, if possible together with sample cuttings.As we intend to lay in a stock for the New Year sales, it would be a great help to us if we could receive your reply by the end of this month.Yours faithfullyHuafang Trading Co. Ltd.Import ManagerUnit 3I. 1.6. A/B/DB/C2.7./B3.8.A/B/C/DA/D4.9.CA/B5.10.A/B/DB/CII. 1.2.3.4.5.6.7.8.9.10. A. have received, B. are pleased to, C. tellA. We are enclosing,B. / D. detailed specificationsB. these,C. if,D. beforeNo errorC. mutuallyA. with interest, D. current issueC. haveA. understood to be, C. of 5%, D. an individual item C. if you can, D. your best pricesB. a complete set,C. are confidentIII. IV.V. intend, have stocked only, have decided, select, should be obliged, would send, have examined, shall contact,1. We think that when you see our samples, you will agree that the quality of thematerial used and the high standard of craftsmanship will appeal to the most selective buyers.2. Though we are at present unable to meet your requirement for the captioned articles,we shall be only too pleased to revert to the matter once our supplies are replenished.3. We should like to draw your attention to our other products such as stainless steelkitchenware, details of which you will find in the catalog, and look forward to your first order.4. At your request, we are now quoting you for 1,000 dozen steel tapes at USD5.--perdz. CFR Lagos.5. We are well aware that our competitors are quoting at considerably lower prices, butour products are obviously superior in quality and therefore represent better value.1. In reply to your inquiry of January 12, we are pleased to inform you that a catalogand a price list have been airmailed separately for your reference.2. If, however, you need any other information, please do not hesitate to let us know. Weshall be only too glad to answer further questions from you.3. As you will notice, our prices are quite competitive, and since we carry large stocksVI. VII.of all models, we can promise delivery within a month of receipt of your L/C.4. If you can let us have an idea of the quantity you are going to order, we may considergiving you a more favorable discount.5. Though we no longer supply Type SB-95, we have in stock Type SB-99, which isboth better in performance and more reasonable in price.1. We are eagerly expecting to have detailed discussions with you soon on the tradeterms you suggested.2. We hope to have more information from you by the end of this month for our buyers’reference.3. As you know, there is a steady demand in your market for such durable andmoderately priced goods as ours.4. We do not want to influence you, but we hope you will be able to send us your orderwithin this month as we may soon run short of supply.5. You will no doubt find our price very favorable if you compare it with the quotationsof other manufacturers.Dear Mr. Black,Thank you for your enquiry of August 16 concerning our equipment, which you saw at the International Farm Machinery Fair in Bonn.In answer to the specific questions in your letter, first let me say we are willing to consider substantial discount on orders over RMB¥Y1,000,000.With regard to the terms of payment, we would suggest sight L/C for the initial stage.We can fulfill orders within three months, unless there are special specifications, which may take a little longer.We are enclosing our current catalog and pricelist quoting c.i.f. Bangkok prices, and we think you will find the earth-moving equipment on pp. 101-115 of particular interest for the work you have in mind. If you require any further information, please contact us and we will be pleased to supply it.Yours sincerely,Unit 4I. 1.6. A/B/C/DC2.7.AA/D3.8.A/B/C/DB/C4.9.C/DB/D5.10.BA/C/DII. 1.2.3.4.5.6.7.8.9.10. B. for those in wooden cases, C. that willA. instruct,B. to receivingC. the amendment C. signed with themC. the insuranceA. note,B. being,C. within,D. aB. our socks,C. the packing isA. /B. showsC. probable,D. findB. arrangeNo errorB. and we,C. a trial orderIII. IV.V. competitive, quoted, case, that, ship, between, a total of, qualify for, Since, be obliged1. We are pleased to give you an order for the following items on the understanding thatthey will be supplied from current stock at the prices named.2. Thank you very much for your Order No. GD34, and we are pleased to enclose ourSales Confirmation No. 9975 in duplicate, one copy of which please sign and return to us for our file.3. Your order is receiving our immediate attention and can be delivered well within yourtime limit.4. While thanking you for your order, we have to explain that our price has increased by5% owing to a corresponding rise in the prices of raw materials.5. However, in order to finalize the first transaction between us, we are ready to allowyou a 5% discount if you can increase the quantity to 1,000.1. This is to confirm our telephone discussion this morning. Enclosed is our Order No.CT504 for 1,500 pounds of Longjing Green Tea at 36 pence per lb CIF London for shipment during June/July.2. As the demand for our laser printers is on the increase, we hope you will actimmediately if you are considering placing an order with us.3. Please note that the goods must be in strict conformity with the samples in quality. Ifthis first order is satisfactorily executed, regular orders will follow.VI. VII. VIII. 4. Thank you f or your prompt reply to our inquiry of April 22. We are now pleased toorder from you 2000 dozen pure silk T-shirts. (For details, please refer to our enclosed order No. 358.)5. Although our price is a little higher than quotations of other suppliers, the superiorquality of our products more than compensates for the difference in price, and it is to your own advantage to order goods of really good quality.1. If you could increase the quantity of your order to 500 cases, please let us knowimmediately and we would be only too glad to give you a 5% discount.2. All your required items can be supplied from stock, and we can assure you of our bestattention to your order.3. If this trial shipment can reach us by mid-October and the quality turns out to besatisfactory, we shall send you further orders.4. In accordance with the terms agreed upon in our recent exchange of faxes, we arenow sending you our S/C No. 1234 in duplicate.5. If no instructions to the contrary are received before the end of this month, we shallship your order in December.Dear Ms Collins,Thank you very much for your Order No. CS27 for our rotary printing presses Models PM600 and PM800 for November shipment. We wish to inform you that we can comply with all your requirements except for PM600, which is unfortunately out of stock at the present moment. We, therefore, would like to place before you two alternatives for your consideration.1. As an excellent substitute for PM600, we recommend PM630, which is our latestmodel (for details, see attached leaflet) and can be shipped together with PM800 in November.2. In case you still prefer PM600, we can ship your order in two lots, i.e. PM800 inNovember and PM600 in January next year, which is the earliest time we can manage.We look forward to your early decision.Yours sincerelySales Confirmation No. CPW9935Qingdao, August 23, 1999Sellers: Qingdao Textiles Imp. & Exp. Corp.Buyers: Far East Trading Co. Ltd.This Contract is made by and between the Buyers and the Sellers, whereby the Buyers agree to buy and the Sellers agree to sell the under-mentioned commodity on the terms and conditions stipulated below:Commodity: Cardigans, Art. No. 406LSpecifications: 100% wool, pink 30%, blue 30 %, brown 40 %Quantity: 900 cardigansUnit Price: at DM 25.-- each, CIFC2% EMPTotal Value: DM 22,500 (Say Deutche Marks Twenty-two Thousand Five Hundred Only)Packing: Each in a polybag, 5 dozen to a carton, in the color assortment stipulated aboveInsurance: To be effected by the Sellers for 110% of the invoice value against All Risks & War Risk as per China Insurance Clauses of January 1, 1981Time of Shipment: During September/October, 1999, with transhipment prohibitedPort of Shipment: Qingdao, ChinaPort of Destination: EMP, to be specified in the L/CShipping Marks: At the Sellers’ optionTerms of Payment: By irrevocable L/C at sight in favor of the Sellers to be opened by the Buyers through a first-class bank for 100% of the invoice value toreach the Sellers 40 days before shipmentUnit 5I. 1.6. B/C/DD2.7.B/DA/C/D3.8.CB/C4.9.A/B/C/5.10.A/B/CDII. 1.2.3.4.5.6.7.8.9.10. A. As regards, C. to acceptA. required,B. containB. are, D. we approveA. stipulates,B. to be effected,C. for,D. as follows / to readB. goods,C. on CFR basis,D. shall be insuredA. increase the sales of ,B. giving you,C. regrettably,D. have been received C. as per China Insurance ClausesA. particular/extra,B. required,C. premium for the extra risksD. would be charged toA. make,B. promptly / as soon as possible,C. ask/ need/ hopeD. on or before May 31 / on May 31 at the latestB. as you require,C. if you agree,D. difference in premiumIII. IV.V. cover, individual, available, suitable for, which, in which, be grateful, so that, assure, require1. We would like you to arrange an all risk open cover policy for our chinawareshipments which we intend to export over the next three months.2. If you can offer us competitive rates, we will consider further policies with you onother shipments.3. As we now desire to have the shipment insured at your end, we shall be pleased ifyou will arrange to insure the goods on our behalf against All Risks for 110% of the invoice value.4. As requested, we have covered your order with PICC, and the insurance policy willbe sent to you through the bank together with the other shipping documents.5. We had the case opened and the contents examined by a local insurance surveyor inthe presence of the shipping company’s agent.1. In the absence of your definite instructions about insurance, we have covered yourordered goods against W.P.A. for 110% of the invoice value as usual.2. We have noted your request for insurance against War Risk. But, as you know, ourCIF quotation includes W.P.A. only. Therefore, if you require this additionalVI. VII.coverage, the extra premium will be borne by you.3. If the buyer finds after inspection that the goods are damaged, he has the right to filea claim with the underwriter against a surveyor’s report wit hin 30 days of the arrivalof the goods at the port of destination.4. We regret to inform you that of the invoiced 12 laser printers in Case No. 8, five werefound upon arrival to be badly damaged. (OR: We wish to inform you that Case No. 8 was invoiced as containing 12 laser printers, five of which were regrettably found upon arrival to be badly damaged.)5. The People’s Insurance Company of China is a large state-owned enterprise, whichenjoys the reputation of settling claims promptly and equitably and has agencies in the main ports and areas throughout the world.1. With no definite instructions from you even at the end of last month, we could not buteffect insurance against W.P.A. as usual so as to avoid delay in shipment.2. If you prefer insurance under Institute Cargo Clauses, we shall be pleased to comply,but the difference in premium, if any, shall be for your account.3. We had the goods examined by a surveyor upon their arrival and found that fourteencases were broken. Now we enclose a list of the damaged goods.4. The surveyor’s report shows that these goods are unsalable. Therefore, we have to askfor immediate replacements.5. Thank you for your fax of October 22, quoting us your present rate for All Risks.Now we wish to insure with you the following consignment:Dear Sir/MadamWe have received your quotation of November 5, which we find quite competitive. We would be glad if you would cover us against All Risks, warehouse to warehouse, to the value of Can$274,895.--, on 15 (fifteen) cases of ceramic handicrafts, from Qingdao to Vancouver by M. V. Seagull.The certificate must reach us by the 17th at the latest, since it has to be presented with the other documents to the bank with which a letter of credit has been opened.We look forward to your prompt reply.Yours sincerelyUnit 6I. 1.6. B/DB/D2.7.A/BA/B/C3.8.DC/D4.9.CB/C/D5.10.B/CA/B/C/DII.III. IV.V. 1. We are glad to have obtained your name and address from our Commercialcounsellor’s Office and learned that you can supply a special kind of detector, Model DA-880k, which can test the degree of air pollution.2. Should you not have what we want but a similar article of better quality, pleasesupply it instead, provided the price is not more than 10% higher.3. As requested, we shall draw on you at 60 days’ sight for the amount of our invoice, acopy of which is enclosed and the original sent to the bank.4. Since our L/C reached you as early as the beginning of last month, we hope you willmake delivery at the stipulated time, for any delay will cause us great inconvenience and considerable financial loss.5. There was a slight delay owing to the breakdown of a machine, which held uppacking for two days, but as we knew it would not affect the delivery limit, we did not inform you.to ensure, reach, follows, is wrapped, being packed, separated, to hold, are secured, has answered, receiving1. If cartons are used, please supply each chemical in strong polythene bags to ensureprotection from damp.2. A light case reinforced by battens would meet your requirements and be muchcheaper than a solid wooden case, as the former would be non-returnable.3. When the various items of your order are complete in our warehouse, we will packthem into bundles of suitable size for shipment.4. Please make our order up into bales of about 200 kg. each, covered with waterprooffabric and strapped vertically and horizontally with metal bands.5. All polished parts of the machine are to be wrapped and generously padded to avoidscratching and knocking against the container.1. Export crates for goods of the type you name are completely enclosed by plywood,and firmly battened.2. Export orders are put up in strong cases, cleated and wire-strapped. Solid packing andstuffing inside the cases gives protection from vibration and jarring.3. All powders are wrapped in polythene bags and then packed in tins, the lids of whichare sealed with adhesive tape.4. Valves and all delicate parts are to be wrapped in soft material and firmly packed incardboard boxes. These in turn are to be packed in cases in such a manner that movement inside the cases is impossible.5. We give you on the attached sheet full details regarding packing and marking. Thesemust be strictly observed.VI. VII. 1. In order to reduce damage in transit to a minimum, we have to insist that the goods bepacked / on having the goods packed / on your packing the goods in sturdy wooden cases.2. The transparent packaging enables the customer to see clearly / offers the customer aclear view of the graceful shape and the beautiful colors of the porcelain inside.3. The transparent packaging facilitates/ is suitable for sales in supermarkets,department stores, and other retail outlets.4. Though cartons cut down packing costs, our customers are worried that theunderwriter may shirk his responsibility and refuse compensation, shifting the blame onto packing in unseaworthy cartons.5. We have discussed the matter of packing with the manufacturers several times andcan assure you of their full cooperation.Dear Mr. MertonWe thank you for you letter of June 26, and would like to confirm that we are still offering our Phoenix range at the prices quoted in our letter of June 15. We are sure that you find these prices quite competitive.Meanwhile, we understand your concern over packing and wish to give you the following details:Each vase is wrapped in a polybag, and then put in a foamed plastic casing, which is in turn placed in a decorative cardboard box. These boxes are packed in specially designed polythene-lined strong cardboard cartons, twelve to a carton, so that no movement inside the cartons is possible.Besides, on the outside of each carton are clearly stencilled in fadeless ink such warning marks as “FRAGILE” and “HANDLE WITH CARE”.We hope you will agree that we have taken every possible precaution to ensure the safe transportation of our products.We look forward to receiving your order.Sincerely yoursI. 1. We are pleased to have received your L/C No. F-07567 but regret to find that someterms in it do not conform to contract stipulations. You are therefore requested tomake the following amendments immediately to enable us to effect shipment in time.2. Under the present circumstances, our usual practice is to return the goods to you. Butconsidering the close relationship between us, we now ask you to reduce the price by40% and reimburse us immediately.3. The customers here have always been satisfied with your products. However, someEuropean manufacturers have recently launched new models, and these are catchingon very fast. In view of the increased competition, we wonder whether you canimprove your present designs.4. We have received your inquiry of October 18 and appreciate your interest in ourmicrowave ovens. For you information, our products are superior in quality andcompetitive in price. To give you a general idea of the various models we deal in, weare enclosing our latest leaflets for your reference.5. Having seen samples of your products, we are prepared to give them a trial, providedyou can guarantee delivery on or before March 31. The enclosed order is placedstrictly on this condition.II. 1.2.3.4.5.6.7.8.9.10. A. Since there is, C. this month, D. the goodsB. isC. instructA. liable for, C. they areB. to the contraryD. to advanceA. shipping, D. earlierA. these circumstances,B. hold you, D. the wrong deliveryA. it our duty, D. have got / haveA. cause you inconvenience,B. but as,C. are fully committed,D. kindly / fully/III. IV. ordered, have been despatched, arranged, (are) numbered, is arriving, sailed, have been handed, opened, will pay, will be1. We are pleased to inform you that your order no. 32 has been despatched, packed intwelve 100 kg. cases, in accordance with your instructions.2. In view of the urgency of the order, we have despatched it today by air, so that thegoods should reach you tomorrow.3. Our rates are subject to alteration without prior notice, except in the case of specialcontract.4. We have connections throughout the world and as a result of our wide experience wecan advise you on suitable packing and method of transport for any country to which you wish to export.V. VI. VII. 5. As you have been informed in one of our previous letters, the users are in urgent needof the machines contracted and are in fact pressing us for an early delivery.1. We have already executed that part of your order which we could supply from stock.The remainder may be subject to a delay of four to six weeks.2. We shall be glad to know frequency of sailings, lowest rates for large shipments, andgroupage rates for small consignments.3. The goods under your order No. 297 have been packed and are ready for despatch,and we would be pleased if you would fill up, sign and return the attached instructions form as soon as possible.4. You can save both time and money by letting us handle all shipping and Customsformalities for you.5. To assist you in introducing our products into your market as early as possible, weagree to advance the initial shipment of 1/3 (one third) of the total quantity from June/July to April/May.1. The quantity of this parcel to be shipped to your port is so small that no vessel wouldlike to call there. We therefore hope that the wording “Transhipment is allowed” can be included in the contract. (OR: Since the quantity of this parcel is too small to induce any vessel to call at your port, we wish to have the clause “transhipme nt is allowed” indicated/stated in the contract.)2. Containerized transportation owes its great popularity to its easy operation, speedycirculation/distribution of goods and direct forwarding of commodities from manufacturers’ premises / the point of manufacture to supermarkets.3. Although our L/C was opened two months ago, we regret that having contacted ourlocal forwarding agents several times we are told that the ship on which you assert shipping space has been booked has not yet reached your port.4. We are disappointed that Speedsure Cycles Ltd., to whom we entrusted the shipmentof your order, failed our expectation, and we have to apologize for the great inconvenience caused.5. If you want to have the goods shipped in containers, we shall be pleased to comply. Ifnot, we shall ship the goods in our customary packing.Dear Mr. ArnoldRe: Order No. 896 S/C No. 980927From your letter of October 20 concerning the captioned S/C, we understand that instead of the stipulated two equal shipments in January and February, 1999 respectively, you now wish to have 80% of the total quantity shipped in November and the balance in December this year.In reply, we wish to inform you that although we have the required quantity in stock, your request came too late for November shipment, especially because direct sailings for yourport are few and far between. Besides, the relevant L/C is yet to be opened.Therefore, we would suggest that 80% of the total quantity be shipped in December this year and the balance 20% in January, 1999, provided your L/C reaches us not later than November 20.Please let us know promptly whether this arrangement is convenient to you.Unit 8I. 1.6.DA/B/C2.7.A/CA/B/D3.8.BA/C/D4.9.BC5.10.CB/DII. 1.2.3.4.5.6.7.8.9.10.C. cartons” instead of one-dozen cartons D. (Place D between A and B.)B. /, D. /D. (Either place D at the beginning of the sentence, or cross it out and change B into “small firms' entry”.)A. have received with thanks,B. but,C. to inform you,D. (Place D right after B.)B. your available itemsA. There is,B. ladies' garments for exportC. exquisite in workmanship,D. exactly the / the veryA. reduce the price by USD2.--,B. per yard,C. the expansion of,D. businessA. compare it with,B. it by 20%,C. we do not think it is,D. to conclude a transactionD. /B. the following / the following several,C. conformIII. IV.have given, to open, covering, is stipulated, be shipped, would/will appreciate, would/will fax, airmail, listed, is / has been effected1.With regard to terms of payment, we regret being unable to consider your requestfor D/A at 60 days' sight.2.Please let us know upon receipt of this letter what difficulties you actually have inopening the L/C.3.However, on going through your L/C No. 123 we regretfully find several clauses tobe amended.4.Much to our regret, we are unable to comply with your request for an extension of。
商务英语函电
Contents
Ways of searching customers
Ways of establishing relations
A Task
Writing Skills
Practice
寻找境外客户的方法
1.建立网站
外贸企业应该在网络上建立一个自己企业的主页,包括中英文两种版本。
1)企业介绍:经营范围、经营方式、经济实力、公司名称、地址、电话、传真、网址和电子邮箱等2)产品介绍:包括产品名称、规格、编号、报价、产品标准等内容。
最好附有产品照片
2.参展
1)国内参展
2)国外参展
3.利用企业名录
4.利用互联网
1)大量的商业信息网站
2)工具网站及搜索引擎
5.广告宣传
1)国际广告的重要性
2)广告媒体的选择:报纸、杂志、电视、直接邮寄、广播、户外广告牌、互联网等
3)广告代理商的选择
6. 其他方法
1)向有关银行或咨询机构获取进口商资料
2)国内外的贸易促进机构或友好协会介绍客户,如我国的贸促会也办理介绍客户的业务3)我驻外使馆商务处或外国驻华使馆介绍合作对象
4)与国际经济组织、国外商务情报机构、研究机构、咨询公司、数据库建立经常联系,获得专项产品的市场报告。
例如根据产品分组,市场信息服务杂志(Market News Service, MNS)可以提供诸如某些产品的确切交易价格、产品的供需情况和其他影响市场走势的经济信息等最新资料。
Ways of establishing business relations
Traditional ways:
1.Writing letters/fax/telex
2. Advertising through radio, TV and newspaper
3. Through old clients
4. Embassy
5. Business counselor
6. Trade fair
Modern ways
1. Online advertising
2. Search engine
3. B2B websites posting
4. Modern communication tools
E-mail
Trade Manager
Skype
MSN/QQ
To establish business relations, a letter often consists of the following parts:
1.Where you get the information about the person or company to whom you are writing the letter
2.Your intention for export/import
3.A brief introduction to your business scope, experience and products
4.The information about your firm’s credit
5.Expectation for cooperation and an early reply.
“由某处得知某人姓名和地址”的表达方式
To learn/know/obtain/note one’s name and address from…
To owe one’s name and address to…
Through the courtesy of…
On the recommendation of…
To be recommended/introduced/given to sb. by…
Task工作任务
以旭日进出口有限公司Lily的名义写一封建交函。
要求:
1.介绍得知对方情况的途径,说明来信意图
2. 介绍自己公司和产品的情况,并寄一套最新的产品目录
3. 表达与对方合作的愿望,并希望早日得到答复
Dear Sir or Madam,
We have learned from the Internet that you are in need of 100% cotton children’s jackets, which just fall into our business scope. We are writing to enter into business relations with you on basis of mutual benefits.
Our corporation, as a private foreign trade organization, specializing in manufacturing children’s garments, and we have got a lot of experience. Our own brand “Tommy & Winne” has
won a high reputation both at home and abroad, selling well in Russia, the Occident, Middle East and the area of South and East Asia.
Our products are made of environmental friendly material, 100% cotton, and good in airiness, moisture absorption, fashion in design, and comfortable in wear.
Enclosed is our latest catalogue on children’s jackets, which may meet with your demands. It will be a great pleasure to receive your inquiries against which we will send you our best quotations.
We are looking forward to your early reply.
Yours faithfully,
Zhejiang Sunrise Imp. & Exp.Corp.
Lily
Note:
为了防范信用风险,外贸业务员尤其对于新客户来说必须要通过有效途径对客户进行资信调查
资信调查的途径有:
通过国内的商务机构调查
借助对方所在国的工商机构、商会、贸易协会及我国驻外使领馆调查
利用银行等金融机构调查
通过其他客户调查
委托专业资信调查机构调查
资信调查的内容:
企业的基本信息:名称、地址、注册资本
企业的信用和财务信息:经营状况、客户的财务状况。