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Unit 1商务英语函电

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unit1函电

unit1函电

Part II Parts of Business Letters
3. Subject （主题） 主题的意义就在于使收信人一目了然明白信件的内容，可以使主题字母全部大写或 加下划线，也可用以下几个词，如： Subject: ORDER NO12; Re: : ORDER NO12; 4. Enclosure （附件） 附件指随信附寄了文件或物品, 可写为: Enclosed is my resume. ; Enclosure: A Resume ; Enc. : A Resume. 如附寄多个文件，则须加上编码, 如Enclosure3 ; Enc. 3 ; Encl. 3 1. A Resume 2. A Picture 3. A Letter of Reference
Contents
I Lead-in II Parts of Business Letters III Layouts of Business Letters
IV Writing Principles of Business Letters
V Envelope Addressing & Email Addressing VI Business Link VII More to Practice
Part II Parts of Business Letters
II. Seven Optional Parts (七个次要部分) 次要部分，又称为可选择部分或辅助性部分。因此，写信人可根据自身的需要， 有针对性地选择若干个次要部分添加在信函中，目的是使该商务信函更加具体、清 晰。这七个次要部分如下： 1. The Reference Number （编号） 编号一般可位于信头下面空一行处。形式可如下: Our ref. 123 Your ref. 45 目的是使写信人和收信人都快速地联想起前几次相关函电。 2. The Attention Line（注意项） 注意项是提醒该信函应提交给某特定的人或该公司某部门。形式可如下: For the attention of Mr. Joe Brown Attention : Mr. Joe Brown Attention : Mr. Joe Brown

外贸函电unitone

外贸函电unitone

Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。

国际商务函电第一章Unit01 Introduction to Business Letters

国际商务函电第一章Unit01 Introduction to Business Letters

Criteria for Business Letters
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
The General Procedures for Business Letter Writing:
e.g. We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
Unit One Introduction to Business Letters (商务信函概论)
Example of the Formats of a Letterhead:
EASTERN TEXTILES IMP. & EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 E-mail: bcxbcx@
Unit One Introduction to Business Letters (商务信函概论)
何 昌 个人邮箱：hechang171@ 教学邮箱： hechangjx@(3816875)
Unit One Introduction to Business Letters (商务信函概论)

商务英语函电Unit 1 Business Letter-writing

商务英语函电Unit 1 Business Letter-writing
The following are two letters with the same content. Please read them and think about which one is better. Give the reasons for your judgment.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.

国际商务函电第一章

国际商务函电第一章

find a copy of the brochure requested.
Thank you for your fax of …. I’m enclosing the brochure you asked for.
4.Conciseness 简洁明了
------Say what you have to say in the fewest possible words without losing clarity and courtesy. Omit trite expressions Avoid unnecessary repetition and wordy statement Include only relevant facts courtesy Organize effectively
II. Arrangement of the subject
The layout of business letters Establishment of business relations and credit status enquiries Enquiry and offer Counter-offer Order placing and replies Terms of payment (Establishment of L/C and amendment) Transport Packing Insurance Complains and claims
Compare:
Your E-mail is not clear at all. I can’t understand it.
If I understand your E-mail correctly….
If the goods were really damaged in transit, as you allege, we …

(完整版)《商务英语函电教程》Unit1商务信函写作基础

(完整版)《商务英语函电教程》Unit1商务信函写作基础

➢ These are marked “Our ref:” and “Your ref:” to avoid confusion:
Your ref: AMD/IP
Our ref: WRL/QN
position:
They are often placed two lines below the letterhead.
15 PARKGTE ROAD, LONDON SW12 4NQ. U.K.
Reference
Include:
a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
Letterhead Reference Dateline Inside Name and Address Salutation Subject Line Body Complimentary Close Signature
Letterhead
Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and
Shanghai Huali Imp. & Exp. Co., Ltd
Room 606 Plaza Building,
Fax: 86-21-64253378
1302 Meilong Road, 200237
Tel: 86-21-64255578
Shanghai, People’s Republic of China E-mail:huali188@

商务英语函电Unit 1 建立业务关系

商务英语函电Unit 1 建立业务关系
• 4) Ask for more information about his company. It would be very helpful if you could send us statistics on your sales. 如果你们能将你们的销售统计资料寄给我们，那可就太有帮助了。 We would like to ask you to kindly send us the related information. 我们希望你们能将相关资料寄给我们。 We would like you to send us details of your shirts, including colors and prices, and also samples of the different colors. 我们非常想得到你们衬衫的详细资料，包括颜色、价格和不同颜色的样品。
• 6) Mention the enclosures to help the reader know more about the company, such as catalogues, and price lists, etc. To give you a general idea of our products we enclose a brochure and a sample-cutting booklet. 为了使贵方大概了解我们的产品现随函附上小册子和剪样册。 We send you by airmail a brochure on the various kinds of toys now available for export. 兹航邮一份有关我公司目前可供出口的各式玩具的小册子。
The Main Point of Establishing Business Relations建立业务关系的要 点

《商务英语函电》第一章

《商务英语函电》第一章
Rosehao Rosehao Purchase Manager For The International Trading Company
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan

实用商务英语函电课件Unit 1

实用商务英语函电课件Unit 1

An introduction to the course –Objectives
1. to know the standard layout, typing forms and writing principles of business English letters;
2. to be able to develop new customers/clients and exploit new markets;
• 本课程主要学习商务英语的语言点及信函的翻译 和拟写技巧，因此，学生要学习1) 外贸书信的标 准格式和打印格式；2) 每一个贸易环节的信函实 例、实用的表达式、常用的外贸术语和词汇以及 主要的装运单据等，如：建立贸易关系；询盘、 报盘、回复、还盘、下单；接受或拒绝订单、报 盘等；业务成交；货物的发运、保险、包装； 支 付、审证；索赔和理赔；填制主要单证；3）信函 的翻译和写作及主要单证的填制。
• 1) the standard layout, typing forms and writing principles of business English letters;
An introduction to the course –Contents
• 2) representative letter examples, useful expressions, popular business terms and business terminology and major shipping documents as well as every step of international business, such as establishing business relations; making enquiries, making offers, replies, counteroffers; placing orders; accepting orders, offers, or declining them; concluding business；

外贸函电第二版-Unit 01 英文商务信函写作的基本知识

外贸函电第二版-Unit 01 英文商务信函写作的基本知识
1
Unit 1 Fundamentals of Writing English Business Letters 英文商务信函写作的基本知识
2
1.1 Introduction（简介）
目的：掌握商务信函的写作要求、写作原 则、以及信封和信函的基本构成和行文要 求。
3
1.2 Requirements for Business Letter Writers （商务信函的写作要求） 要写成功的商务信函，需要起草人具备以下条件： （1）精通英语（Good command of English） （2）通晓外贸理论和实务（Knowledge of business theory and practice） （3）通晓术语（Knowledge of technical terms） （4）通晓人的心理（Knowledge of psychology） （5）熟悉推销艺术（Skills in salesmanship）
如：Mr. John Smith, Page 2, June 3, 2005
20
8. 信尾客套语（Complimentary close） 信尾客套语是一种礼貌，是结束信函的正式方式，类似中 文信函中的“此致，敬礼”等。
常用的有：Sincerely, Sincerely yours, Yours sincerely, Best regards；更亲切一点的有：Cordially, Cordially yours；再正式一些的有：Yours truly, Respectfully yours, Yours faithfully。
4
1.3 Seven Guidelines of Writing English Business Letters（英文商务信函写作七原则）

商务函电Unit 1Establishing Business Relations建立业务关系

商务函电Unit 1Establishing Business Relations建立业务关系
7)They used to import machines from UK, but now they would like to establish business relations with us.
8）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。(It shall be appreciated if you could…)
I. Basic Training 1. Translate the following expressions into Chinese:
quotation export range extensive connection latest catalogue leading importer order（n.） specific enquiry competitive price
TEXT Arm yourself Main points Make yourself skilled
TEXT Arm yourself Main points Make yourself skilled
3. Main points
Specimen 1 a. source of information and intension (where) b. self introduction and detailed requirements (who & what) c. expectation of early reply Specimen 2 a. receipt of letter and agreement to the wishes b. sending of catalogue and pricelist c. expectation of a specific enquiry.

商务英语函电实训 Unit (1)

商务英语函电实训 Unit (1)

Unit 1 Foundamentals of Business Writing
Reference to Future Contact

I look forward to ...
hearing from you soon. meeting you next Tuesday.
seeing you next Thursday.
professional tone to your English business letters.
Unit 1 Foundamentals of Business Writing
The Start
Dear Personnel Director, Dear Sir or Madam: (use if you don't know who you are writing to) Dear Dr, Mr, Mrs, Miss or Ms Smith: (use if you know who you are writing to, and have a formal relationship with - VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss) Dear Frank: (use if the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
1.Guide to Basic Business Letters
The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links

国际商务函电——完整unit 1 business letter writing

国际商务函电——完整unit 1 business letter writing
Conciseness means saying things in the fewest possible words. To achieve this, try to avoid wordiness or redundancy. Generally speaking, you will gain in conciseness by writing short sentences rather than long ones.
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.

unit1外贸英语函电--信函格式

unit1外贸英语函电--信函格式
letter .
▪ Be aslo useful as a guide for filing.
e.g. (1) Re:Sewing Machines
(2) Subject: Our contract No.2345.Your L/C No.3456;
(3) Sewing Machines.
7)The Body of the Letter(信的正文)
(Signature)
W.Black General Manager
32,Duck Street LONDON N.W.4 England (2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN
4）Inside Name and Address(封内名称和地址)
▪ When the receiver is an individual in a company,
1)Letterhead(信头)
▪ the writer’s company ▪ Printed letterhead is printed in the center
or on the left margin at the top of the page ▪ When writing on blank paper（空白
▪ It may include a file number, departmental code or initials of the signer of the letter to be followed by the typist’s initials in the following fashions:
▪ It is often placed two lines below the the letterhead.

《国际商务英语函电》课件-unit_1_信函写作1

《国际商务英语函电》课件-unit_1_信函写作1

2020/6/11
4
What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
2020/6/11
9
1）Heading or Letterhead (信头)
信头对于任何信件来说都是重要的组成部分， 商业信函和官方公函尤其如此。
一般社交信函的信头包括发信人的姓名、地址、 邮政编码、电话号码、电传及传真号码以及email地址等，置于信笺右上角。
大多数商业信函和官方公函的信头一般采用社 交信函的信头，多数是专业设计的，且是已事 先印制好的信头（printed heading）,进行联系 时最好使用印有本公司或单位信头的信笺，
15
封内地址可采用齐头式（block style），也可 采用缩进式（indented style）,齐头式较为普 遍，但采用缩进式时，信函的其他部分也必须 都采用缩进式。
缩进式
Mrs. Miriam Schwarts
1280 Coleman Avenue
Omaha, Nebraska, U.S.A. 68014 如果信函时写给公司而不是个人的话，则应先
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________

商务英语函电Unit 1 Business Letter Writing

商务英语函电Unit 1 Business Letter Writing

5）Salutation 称呼 Salutation is the complimentary greeting with which the writer opens his letter.
称 呼
位置：
必须齐头
正规场合下常用：
词首字母全大写， 用逗号或不用标 点符号
对男士：Dear Sir, 或Dear Sirs,或Gentlemen: 对女士：Dear Madam, 或Dear Mesdames,
518 Main Street Rochester,NY 14612 U.S.A. July 8, 2006
Mr. Galen Smith ABC Company 5688 Sussex St. Buffalo, NY 14384 U.S.A. Dear Mr. Smith,
We enclose details of our inquiry for fur coats to be delivered before the end of August. Will you please give us your prices for the quantity named? Yours faithfully, Mark Johnson
地址 由大到小
中国地址名称用英文写
单位名称
Sinochem Jiangsu Import and 大楼名称 Export Corporation 街道
Jiangsu International Business Mansion， 50 Zhonghua Road, Nanjing 城市 门牌号 210001, P. R. China
时间
3)Inside Name and Address 封内名称和地址
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3. Your name was recommended/referred/given to us/me by … …将贵公司名称推荐给我方 Your name was referred to us by Gary Lloyd, the marketing director of Creative Ideas Advertising Co.. 创意点子广告公司的营销总监盖瑞.罗德将 贵公司名称介绍给我方。
1.4 商界朋友(Friends in business circles)
1.5 广告(advertisements) 1.6 展览会(Trade Shows) 1.7 互联网(Internet)
Part Two: Study of the Specimen Letters
Key Expressions of Letter 1
经由巴黎商会，我们得悉贵公司有兴 趣与我方进行贸易。
5. on the recommendation of 由……推荐（介绍）
On the recommendation of Harvey Co., we have learned with pleasure the name of your firm. 由哈维公司介绍，我方高兴的得 知贵公司的名称。
Letter (1)
Dear Manager:
You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade. Sincerely,
Key Expressions of Letter 3
• • • • • • deal in:经营 workmanship:工艺 market:销售，营销 under separate cover:另封，另邮 item:商品，项目 quotation:报价 make quotation for sth
Michael S. Barnwell Manager MSB/sh
Key Expressions of Letter 2
• • • • • • • housewares:家用器皿 porcelain:瓷器；瓷制的 saucer：茶托, 托碟 enclose:附寄，（随函）附上 price list:价格表，价目单 suitable:适合的，相配的 illustration:插图
• enclosure vs. attachment: n. 附件
Please find two copies of our latest price list and one copy of the brochures as attachment/enclosure.
Please note enclosure should be used in the paper letters while attachment is used in emails. 请注意attach/attachment用在email的函电中，是电子版的 附件，而encl/enclosure则用在书面函电中，是带有实物的 附件。但在实际应用中，动词的enclose和attach并未作具体 区分，而名词的enclosure和attachment有具体区别。
Notes 3: enclose, attach, enclosure, attachment
• enclose（encl.）, attach:
1. V. 随函附上 Hereby, we enclose/attach two copies of our latest price list and one copy of our brochure to you. 2. ~ed Please find enclosed/attached our latest catalogue for your reference.
Letter (2)
Dear Housewares Department: Your company’s name has been given to us by the Chamber of Commerce of London. We wish to buy porcelain tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supply this type of merchandise, kindly airmail us a sample cup. Also, please enclose your price list and all suitable illustrations. We await your early reply. Sincerely, Catharina E. de Jonge Manager CED/ms
Unit One: Establishing Trade Relations 建立贸易关系
1.Sources of Information 获取客户姓名和地址的渠道
1.1 银行(Banks)
1.2 商会(Chamber of Commerce)
1.3 商赞处(Commercial Counselor's Office)
Part Three: Structure of the Letter
1. Supplier/ Manufacturer 供应商/制造商 2. Client/Buyer 买方
Supplier/ Manufacturer 供应商/制造商
• 建立业务关系的信，通常是发信的一方在通过 一定的途径得到对方公司的名称和地址，并经 过初步信用调查后，向对方发出的。 • 信的内容一般包括以下几点： 1.如何得知对方公司的名称和地址 (wn) 2.自我介绍 (self-introduction)
2. I read about … in … 我方从…读到
I read about your company’s canned fruit business in Southeast Asia in China Daily published on 24th November. 我公司从11月24日出版的中国日报中 读到贵公司在东南亚经营罐头水果业 务。
• cotton piece goods:棉布 • general merchandise:杂货（相对于 散装货物而言的普通有包装的货物） • line:行业 • inform sb of sth:告知某人某事 (inform sb that…) • forward:发送,转发 • trade terms/terms of trade: 贸易条件 • brochure:小册子，说明书，手册
1. I learned about … through … 我方从…获悉
I learned about your company through the Economic and Commercial Counselor's Office of the Chinese embassy in Iceland. 我公司从中国驻冰岛大使馆商赞处获 悉贵公司名称。
6. To owe sb.’s name and address to 承蒙……告知……
We owe your name and address to Italian Commercial Bank who has informed us that you are in the market for microwaves. 承蒙意大利商业银行告知贵公司名称和地 址，并告知贵方欲购进微波炉。
Letter (3)
CHINESE TABLECLOTHS
We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. We are sending you under separate cover by airmail a copy of the latest catalog. Please let us know if there are any items which are of interest to you and we will send you quotes and samples. We hope to hear from you soon. Zhou Yanming Manager Zhejiang Textiles Imp. & Exp. Corp.