高中英语 Unit1(Welcome部分)教案 译林牛津版必修4

【关键字】教案湖南省蓝山二中高一英语必修四《unit1 Welcome to the unit》教案牛津版Aims and requirem ents♦ Read an article about advertisements and a handout about ad campaigns♦ Listen for statistics and descriptions♦ State your opinion on advertisements♦ Write an advertisement♦ Develop an ad campaignProcedures●We lcome to the UnitStep 1: Brainstorming1. Hi, everyone! I know all of you like to watch TV. But besides getting thelatest news, enjoying some TV plays, what is the most frequent thing appearing on TV every day? Ok. Let’s enjoy some videos and guess what it is about.It’s an advertisement about a kind of beer. The name of the beer is called Budweiser.Yes, ads appear on TV so frequently now. Some more videos or posters will be shown to you.Step 2: Discussing and practising1. I’d like you to enjoy some posters now.As we know advertising plays an important role in our daily life. Will those who have seen these advertisements talk about some of them? Let’s discuss the ads based on the following question: What image(s) can you read on each poster? What can you read on eac h poster? What does each advertisement try to tell us? Do they belong to the same type?You will be divided into six groups and each group talk about one of the ads. Then each group choose one student to present the ideas to all of us. Pay attention to the instructions and focus on the six pictures and illustrations, please. (You can discuss them with your partner, when necessary)Sample questionsPoster of Project HopeHow do you feel when you see the child with the big eyes?What would you like to do for the child after seeing this advertisement?Why does the advertisement say ‘There is hope for us all!’ ?From this poster, what do you think of the purpose of Project Hope?(This poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children droppingout school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people.)Poster of the software adWhat do you know from this advertisement?If you intended to buy some cheap lear ning software, would this advertisement help you?Would you buy this learning software? Why?Poster of Oxlin AirlinesWhat does the advertisement try to sell, a product or service?What impression do the words have on you?Would you like to fly with Oxlin Airlines? Why or why not?Poster of Earth DayWhat problem is the poster trying to highlight?Do you think this advertisement helps to make people aware of environmental problems?From this advertisement, what do you think Earth Day all about?Poster of the anti-drugs campaignFrom this poster, do you think drugs are harmful?If s omeone took drugs, what could happen to him or her?Does the ad vertisement teach you about the bad effect of taking drugs? What are they?Poster of the shampoo adWhat kind of people do you think this ad is targeting? Why? (Young people, especially girls, because they pay more attention to their appearance.) Do you think this advertisement will successfully persuade people to buy t shampoo? Why?For referenceWhat are advertisements?Advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and dangers around them. Project HopeProject Ho pe aims to help young people who have dropped out of school return to school. It also aims to develop basic education in poor areas in China, especiallyin western China, with money collected from society. It has drawn great attention and gained genuine support from all walks of life since it was founded in the late twentieth century. Nowadays Project Hope pays special attention to childrenof laid-off workers in cities.Earth DayEarth Day aims to increase envir onmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today, Earth Day is celebrated annually by the world.常见广告的种类：classified advertisement 分类广告 commercial advertisement商业广告public service advertisement (PSA)公益广告 paragraph advertisement 写成新闻性的广告publishers' advertisement 出版商广告 television advertisement 电视广告tombstone advertisement 证券发行公告 advertisement of insurer 承保人广告2. Let’s talk about the three questions listed under the six pictures in groups for a couple of minutes. Please focus on the three questions individually and think of proper answers to the questions. Make the best of the chance to express your opinion and listen to your group members’ opinions. I’d like to invite some of you to report your opinions to the class.1.Which advertisements make you want to buy a product or service? Why?2.Which advertisements make you think about problems in society or about peoplewho need help? Why?3.Do you think advertisements tell the complete truth? Why or why not? Possible answers:1.We can see there are three ads that separately promote learning softwa re, an airline service and a shampoo here. They make me want to buy a product or service. In my opin ion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.2. In my eye, the other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are common social concerns.Nobody can ignore the problems around us. In addition, the persuasive wo rds and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a bird’s nest built in the sky. The poster is trying to show that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tell us that we should protect the environment from now on.No. As we all know, commercial advertisements, generally speaking, are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not. However, public service advertisements are intended to educate people about health, problems in society and public welfare. Public service advertisements are usually free and they are usually true.此文档是由网络收集并进行重新排版整理.word可编辑版本！。

英语必修4译林牛津Unit 1教案（1）WelcomeM4 Unit 1 AdvertisingPeriod 1Welcome to the unitTeaching goals1. Enable the students to ask for opinions and give opinions on advertisements.2. Help the students leam how to give their opinions on advertisements with the helpof the pictures.Teaching important pointsTo encourage the students to give opinions on advertisements and give reasons. Teaching difficult pointsTo ensure that every student has a chance to express himself|herselfTeaching methodsIndividual work, group work to make every student work in class.Teaching aidsA computer, a projector and blackboard.Teaching proceduresStep 1 Greetings and Lead-inT: Good morning/afternoon, boys and girls!Ss: Good morning/afternoon, teacher!Show a picture of an advertisement on the screen.T: Boys and girls, look at the screen, please! Have you ever seen such a picture? Ss: Yes.T: Where can you often see it?Sl: In public places, on TV, in a magazine and so on.T: Wonderful! Do you know what it is used for? Who’d like to tell me?S2: It tries to advise people to buy the computer.T: Good!It is called an advertisement. Nowadays, it is really a world of advertisements.In another word, people are surrounded by all kinds of advertisements, don’t you think so? Advertisements become more an d more important in our life. What’s youropinion on them? Do they affect you when you try to buy something? Now let’s have a discussion about some advertisements.Step2 Discussion and PresentationT: Ok! Please open your books at Page 1. Let’s look at the six pictures. I'd like to divide you into six parts, each group focusing on a picture. You can use your common knowledge and imagination to describe each picture in your own words. Any proper expression is accepted. Now I’d like to give you five minutes to discuss the pictures. By the way, while discussing, you can write down your description with some notes.(Give the students five minutes to discuss what the pictures advertise for; move around to give them a hand. )T: Time is up. Are you ready?Ss: Yes.T: The first group, please choose a student who can be on behalf of your group to describe the first picture.S3: (putting up his hand) I'd like to try. In the picture, there is a girl, whose eyes are wide open, telling people she is thirsty for knowledge. As is known to all, every child has the equal right to receive education, but for some reasons or other, some children can’t afford their schooling. The whole society should offer them hands. So Project Hope was started to give hope to all children. T: Very good! You’re lucky to receive a good education here. You should treasure this opportunity to do well in your studies so as to serve our country better in the future. Ok, Group 2, what about your description?…Teacher asks some students from each group to say something about the other pictures. Step3 Further discussionT: Up to now, we have discussed different pictures of advertisements. Now let’s doa classification. Divide the six advertisements into different groups accordingto your understanding.Help students understand different types of advertisements. Show the followingchart to them, and let them fill in the chart with proper names of ads.AdvertisementsAbout products About service About social problems or peoplewho need helpLearning software;Soft Shine Shampoo Oxlin airlines Project Hope; Say “No”to drug;Earth DayT: Among these advertisements, which make you want to buy a product or service? Why? S: I think Picture 6 makes me want to buy their product. It is because my hair often feels dry. I've been looking forward to a kind of shampoo that can help soften my hair. At the sight of this advertisement, I say to myself “That’s just it.”, for both its text and the image of the girl on the bottle of it are so attractive that I can’t heIp t o have a try.T: I agree with you. But as an adult, I’d like to remind you that you should think it over before you buy something just because of the attractive advertisements.Now, let’s come to the second q uestion “Which advertisements make you think about problems in society or about people who need help? Why?”S: On seeing Picturel, I seemed to see a lot of children who can’t afford their schooling just because they are poor or for some other reasons. As a saying goes: Everyone is born equal. So every child has equal rights to receive education. If each person donates a little, there will be many more children to come back to school. T: Great! As students of your age, you are wonderful, for you can think so deeply and widely. It shows that some public service advertisements do have great advantages. But I want to warn you that advertisements are double-edged swords.On one hand, some public service advertisements can help people think about problems in society or about people who need help. Some commercial advertisements can help sell products or services. On the other hand, not all advertisements tell the complete truth. So, do be careful and make careful decisions before you buy something.As far as I’m concerned, I don’t believe that advertisements always tell complete truth. Do you agree with me? Whether you agree or not, you should give your reasons. I’ll give you two minutes to discuss. You will be free to express yourselves. Give the students two minutes; move around to help them if necessary. And then teacher can ask several students to express their opinions freely.Step 4 Language points1. advertise vt. 为……做广告 vi. 登广告advertise sth为……登广告advertise for sth / sb 登广告征求，登广告找寻advertisement n. 广告，启事advertiser n. 广告商，广告公司advertising n 广告活动，广告业经典回放：The new school advertised _________ many newspapers __________ teachers of all subjects.A. for; forB. for; inC. in; forD. in; in2.Look at the advertisements below and discuss the questions.分析：该句中below为后置定语,修饰the advertisements。

单元：Unit 1 Advertising板块：Welcome to the unit课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。

首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。

学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements.2. To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes.3. To get involved in the discussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the stud ents several beautiful advertisements, among which are both commercial advertisements and publi c service advertisements.【设计说明】在我们的日常生活中，广告随处可见。

教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。

以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

英语必修4译林牛津Unit 1精品教学案（课文结构）U1 第三部分教案A text structure analysis of Adver tisements（牛津译林版必修4）Part Two Teaching Resource第二部分教学资源Section 1 A tex t structure analysis of AdvertisementsPSAs are meant to t each us and help us lead better II. A tree diagram of the textAdvertisements are an important part of our lives. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. There are two main types of advertisements——commercial advertisements and public service advertisements(PSAs). Not all advertisements tell people the complete truth. Some advertisements lie or try to make people believe untrue claims about products or services. However, PSAs are meant to teach us and help us lead better lives. We all want to be smart about what we believe, so be smart about advertisement.高考练兵场The speaker, a teacher from a community college, addressed a sympathetic audience. Heads nodded in agreement when he said, "High school English teachers are not doing their jobs." He described the inadequacies of his students, all high school graduates who can use language only at a grade 9 level. I was unable to determine from his answers to my questions how this grade 9 level had been established.My topic is not standards nor its decline（降低）. What the speaker was really saying is that eh is no longer young; he has been teaching for sixteen years, and is able to think and speak like a mature ad ult.My point is that the frequent complaint of one generation about the one immediately following it is inevitable. It is also human nature to look for the reasons for our dissatisfaction. Before English became a school subject in the late nineteenth century, it was difficult to find the target of the blame for language deficiencies（缺陷）. But since then, English teachers have been under constant attack.The complainers thi nk they have hit upon an original idea. As their own command of the language improves, they notice that young people do not have this same ability. Unaware that their own ability has developed through the years, they assume the new generation of young people must be hopeless in this respect. To the eyes and ears of sensitive adults the language of the young always seems inadequate.Since this concern about the decl ine and fall of the English language is not perceived as a generational phenomenon but rather as something new and peculiar to today's young people, it naturally follows that today's English teachers cannot be doing their jobs. Otherwise, young people would not have a poor command of English.41. The speaker the author mentioned in the passage believed that ________.A. the language of the younger generation is usually inferior to that t of the older generationB. the students had a poor comman d of English because they didn't work hard enoughC. he was an excellent language teacher because he had been teaching English for sixteen yearsD. English teachers should be held responsible for the students' poor command of English【答案】D【解析】细节理解题。

牛津译林版高中英语必修四Unit 1教案（1）WelcomeM4 Unit 1 AdvertisingPeriod 1Welcome to the unitTeaching goals1. Enable the students to ask for opinions and give opinions on advertisements.2. Help the students leam how to give their opinions on advertisements with the help of the pictures. Teaching important pointsTo encourage the students to give opinions on advertisements and give reasons.Teaching difficult pointsTo ensure that every student has a chance to express himself|herselfTeaching methodsIndividual work, group work to make every student work in class.Teaching aidsA computer, a projector and blackboard.Teaching proceduresStep 1 Greetings and Lead-inT: Good morning/afternoon, boys and girls!Ss: Good morning/afternoon, teacher!Show a picture of an advertisement on the screen.T: Boys and girls, look at the screen, please! Have you ever seen such a picture?Ss: Yes.T: Where can you often see it?Sl: In public places, on TV, in a magazine and so on.T: Wonderful! Do you know what it is used for? Who’d like to tell me?S2: It tries to advise people to buy the computer.T: Good!It is called an advertisement. Nowadays, it is really a world of advertisements. In another word, people are surrounded by all kinds of advertisements, don’t you t hink so? Advertisements become more and more important in our life. What’s your opinion on them? Do they affect youwhen you try to buy something? Now let’s have a discussion about some advertisements.Step2 Discussion and PresentationT: Ok! Please open your books at Page 1. Let’s look at the six pictures. I'd like to divide you into six parts, each group focusing on a picture. You can use your common knowledge and imagination to describe each picture in your own words. Any proper expression is accepted. Now I’d like to give you five minutes to discuss the pictures. By the way, while discussing, you can write down your description with some notes.(Give the students five minutes to discuss what the pictures advertise for; move around to give them a hand. )T: Time is up. Are you ready?Ss: Yes.T: The first group, please choose a student who can be on behalf of your group to describe the first picture.S3: (putting up his hand) I'd like to try. In the picture, there is a girl, whose eyes are wide open, telling people she is thirsty for knowledge. As is known to all, every child has the equal right to receive education, but for some reasons or other, some children can’t afford their schooling. The whole society should offer them hands. So Project Hope was started to give hope to all children. T: Very good! You’re lucky to receive a good education here. You should treasure this opportunity to do well in your studies so as to serve our country better in the future. Ok, Group 2, what about your description?…Teacher asks some students from each group to say something about the other pictures.Step3 Further discussionT: Up to now, we have discussed different pictures of advertisements. Now let’s do a classification. Divide the six advertisements into different groups according to your understanding.Help students understand different types of advertisements. Show the following chart to them, and let them fill in the chart with proper names of ads.T: Among these advertisements, which make you want to buy a product or service? Why?S: I think Picture 6 makes me want to buy their product. It is because my hair often feels dry. I've been looking forward to a kind of shampoo that can help soften my hair. At the sight of this advertisement, I say to myself “That’s just it.”, for both its text and the image of the girl on the bottle of it are so attractive that I can’t heIp t o have a try.T: I agree with you. But as an adult, I’d like to remind you that you should think it over before you buy something just because of the attractive advertisements. Now, let’s come to the second question “Which advertisements make you think about problems in society or about people who need help? Why?”S: On seeing Picturel, I seemed to see a lot of children who can’t afford their schooling just because they are poor or for some other reasons. As a saying goes: Everyone is born equal. So every child has equal rights to receive education. If each person donates a little, there will be many more children to come back to school.T: Great! As students of your age, you are wonderful, for you can think so deeply and widely. It shows that some public service advertisements do have great advantages. But I want to warn you that advertisements are double-edged swords. On one hand, some public service advertisements can help people think about problems in society or about people who need help. Some commercial advertisements can help sell products or services. On the other hand, not all advertisements tell the complete truth. So, do be careful and make careful decisions before you buy something. As far as I’m concerned, I don’t believe that advertisements always tell complete truth. Do you agree with me? Whether you agree or not, you should give your reasons. I’ll give you two minutes to discuss. You will be free to express yourselves.Give the students two minutes; move around to help them if necessary. And then teacher can ask several students to express their opinions freely.Step 4 Language points1. advertise vt. 为……做广告vi. 登广告advertise sth为……登广告advertise for sth / sb 登广告征求，登广告找寻advertisement n. 广告，启事advertiser n. 广告商，广告公司advertising n 广告活动，广告业经典回放：The new school advertised _________ many newspapers __________ teachers of all subjects.A. for; forB. for; inC. in; forD. in; in2.Look at the advertisements below and discuss the questions.分析：该句中below为后置定语,修饰the advertisements。