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商务英语Chapterthree

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商务英语入门第三章_外教社修订版

商务英语入门第三章_外教社修订版

3
Chapter
Corporate Ethics and Corporate Culture
Corporate Ethics

Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.

Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
企业文化对企业氛围以及企业管理行为的影响
3
Chapter
Corporate Ethics and Corporate Culture

商务英语教学chapter3PPT课件

商务英语教学chapter3PPT课件
学生应学会分析长难句的结构和 含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.

商务英语教学课件chapter 3

商务英语教学课件chapter 3

Homework:
EXERCISES FOR CHAPTER 3 3-1, 3-2, 3-4, 3-5
(purpose/reason of writing) Examples: Thank you for your letter of… It was good to meet you again at last
week’s conference. We wish to hold our annual conference at
Chapter 3 Paragraph & Whole Composition
Summary of Key Points What should you look for when you revise
paragraph? Check for topic sentences and transitions. Writing processes can include eight activities: planning, gathering, writing, evaluating, getting feedback, revising, editing,and proofreading. Revising means changing the document to make it better satisfy the writer’s purposes and the audience
EMS. Please let me know if you need any
further information. Looking forward to hearing from you. Hope to hear from you soon.

新编剑桥商务英语中级unit_3分析解析

新编剑桥商务英语中级unit_3分析解析

•EXAMPLE:
许多跨国公司已经在中国开始了各种商业活动。 • A: Hundreds of transnational firms ve started various businesses in China • B: Hundreds of transnational firms have started businesses in China •various这个词是中式英语的又一典型多余修饰 语。 类似的名词词组（“a series of” “all sorts of”, and “ different kinds of”) 在翻译 中通常不必译出。在汉语中需要它们来表明复 数，然而在英语中只需以名词的复数形式出现。
电子邮件（Email）
BEC写作主要考查体裁
• 由于BEC考题中已给出电子邮件的收件 人和主题，所以考生只需要写称呼、正 文和结束语，签名也可免去。
礼貌(Courtesy)
例如：
• • Dear Mrs. Walters, Because you delayed so long in your response, Model GSF is off stock. If you are interested, we have some similar models on hand. Yours truly,
•中式英语的特点:
•Wrong Collocation错误的搭配 •Syntactic Error语法错误 •Improper Word Order语序不当 •Ambiguous Reference语义不明
•EXAMPLE:
在将来的30到50年间，我们在经济上将达到经济 发达国家的水平。 • A: in another 30 to 50 years, we shall approach the level of the economically developed countries • B: in another 30 to 50 years, we shall approach the level of the developed countries •(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。)

商务英语阅读chapter 3汇总

商务英语阅读chapter 3汇总

Chapter 3 Benefits
Discretionary things are not fixed by rules but are decided on by people in authority, who consider each individual case
e.g. The judge has the power to make discretionary awards. 法官有权自行作出裁决，决定赔偿额。
2. money that is paid to people who are unemployed, ill, etc., by the government or through a system of insurance
Chapter 3 Benefits
forms of value, other than payment provided to the employee in return for their contribution to the organization
Compensation payment to an employee in return for their contribution to the organization
The most common forms of compensation are wages, salaries and tips
e.g. a notable success, event, discovery 令人 瞩目的成功﹑ 事件﹑ 发现 a notable artist, writer, etc 着名的艺术家﹑ 作家等
Chapter 3 Benefits
seniority n. the advantage that you get by working for a company for a long time

高级商务英语阅读Chapter 3

高级商务英语阅读Chapter 3

Question 1
How
did Steve Hilton feel when Lehman Brothers collapsed?
The
world was coming to an end.
Question 2
What
did Mr. Hilton do to save his company?
Notes to the Text
Lehman
Brothers Holding Inc.
The fourth largest investment bank in the U.S
(behind Goldman Sachs, Morgan Stanley and Merill Lynch). Declare bankruptcy in 2008.

Notes to the Text
The hobbled financial system will make it hard for cash-hungry start-ups to get financing, so innovation will suffer. hobbled这里具有双重含义,一方面指代（美国）金 融体制不完善，有诸多弊病；另一方面也说明不完 善的金融体制给美国经济发展造成了严重的阻碍。 cash-hungry start-ups这里指缺乏（急需）资金的新 兴公司。 残缺的金融体系令急需资金的新兴公司融资艰难， 使得技术创新步履维艰。
Giving up options to buy thousands of lots. Laying off 3/4 of his employees.
Redesigning his houses to cut construction cost.

商务英语写作 chapter3

3/23/2014
ExerThe approach with bad news letters is usually less direct than that with good news letters. T 2. When you finish writing a letter, there is no need to revise F it. (P26) 3. The emoticons can be used in all our e-mails. (P29) F 4. Note that complaints should not be rude or personal. T
3/23/2014
Technique to write complaint
Explanation (background inform Action)
Action (deadline)
Warning
3/23/2014
Apologies
A thank you to the sender A show of understanding and an explanation An apology if the receiver is at fault An outline of action taken/ to be taken Note: prepare to take legal advice and accept responsibility.
3/23/2014
(5) Draft the letter: Don't worry about grammar and spelling. Get your thoughts on paper. (6)Revise the letter: Sentence,paragraphs,grammar,spellingmore than once. (7) Final check: Details are correct.

商务英语沟通 communication in the workplace


• Understanding the environment of a business organization, the definition of communication between coworkers and the specifics of effective coworker communication can allow for relationships in the workplace to be improved. • Efforts made to strengthen workplace relationships can ultimately lead to an increase in job satisfaction and workplace efficiency.
Communication is the key to many social issues that appear inevitably during social interactions. Regardless of its nature, any workplace is the perfect location to establish interpersonal connections so that we perform properly in our day-to-day duties.
Topic 3 Communication practices (1)
Chapter Three Communication at the Workplace 工作中的沟通
3 questions before job-hunting
• Q1: Please make a list of the factors that you may consider for your first job or a company? (In the order of importance) (For example: salary) • Q2: If you are a manager, what will you consider when making hiring decisions? (Please make a list in the order of importance) • Q3: What’s the appropriate job for you and you expected salary for your first job?

商务英语阅读第3册课件Unit3ProductQuality

*
Words & Expressions
sophisticated adj. a sophisticated machine, system, method etc is very cleverly designed and very advanced and often works in a complicated way （机器、系统、方法等）精密的；高级的，尖端的；复杂的 It includes a sophisticated plug-in solution that turns it into a true development platform. 它包含成熟的插件解决ybees use one of the most sophisticated communication systems of any insect. 蜜蜂所使用的交流系统是昆虫中最复杂的之一。
*
Words & Expressions
surpass vt. to be better or greater than someone or something 超过；胜过 The unemployment rate will probably surpass 10 percent this year and remain above 9 percent well into next year. 失业率将有可能在今年超过10%，并在明年保持在9%以上。 There the people-made pollutants increasingly surpass the ability of air and water to dilute the contaminants to safe levels. 在那里，人为的污染物质日益超越了空气和水将污染物分解稀释到安全水平的能力。

实用商务英语写作chapter 3

安徽农业大学经贸学院 王学惠
LETTER TO MR PERRY: ORGANISING Now that you've completed your plan, you need to organise it.
Do you remember the five sections of a letter?
安徽农业大学经贸学院 王学惠
Our customer, Mr Robert Perry, deposited a cheque through 'Quick Deposit' into his Premier account. Unfortunately, the name on the cheque (the bearer's name) was not exactly the same as the name on the account. The name on the cheque was Mr Robert Pery (instead of Perry). As a result, the money was not credited to Mr Perry's account.
安徽农业大学经贸学院 王学惠
Organise
You then organise your plan by creating an outline.
安徽农业大学经贸学院 王学惠
Drafting: Before You Begin
In this chapter, you'll begin to write a letter. As you write this letter, you'll work through all five stages of the Writing Process. LETTER TO MR PERRY: THE SITUATION
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An inquiry is a request for information. In the international business the importer may send an inquiry to an exporter, inviting a quotation and or an offer for the goods he wishes to buy or simply asking for some general information about these goods.
回复函的写作原则
如果你能满足买方信中的全部要求， 如果你能满足买方信中的全部要求，尽量回复 If you can meet all the requirements of the buyer ,let him know ASPA.
真正如果只能满足部分的要求，首先告知对方你能做到多少，然后解释你能做 真正如果只能满足部分的要求，首先告知对方你能做到多少， 到的 If you can only meet part of the requirements , tell him first what you can do for him and then explain why you fail to do .
Unit Three Inquiries(询盘) 询盘)
Introduction
Generally speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry.
In a General Inquiry (一般询价), the importer 一般询价) may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a Specific Inquiry( 具体询价 ), the importer ( 具体询价) points out what products he needs and asks for a quotation or an offer for this item.
如果你完全不能满足买方的要求，首先对买方的询价表示感谢， 如果你完全不能满足买方的要求，首先对买方的询价表示感谢，然后抱歉你无 法做到的。 法做到的。 If you can not meet any of the requirements ,first ,express your thanks for the inquiry and then your regret.
• 尽量大努力为潜在的买主提供满意的服务 • Try your best to please your potential buyers by offering the services As much as you can • 让对方感到你的真诚和良好的愿望，否则会让对方失望。 • Let your reader fell the sincerity and heart-felt desire otherwise they will be depressed at your helplessness • 在你的回函中附寄宣传单，只强调买方感兴趣的那部分。如果必 要，可以多介绍一些你公司和产品的情况。 • When sending the literature ,in your replied letters ,only mention the buyer’s interested part ,if necessary ,try to introduce more about your company and your products.
Unit Three Inquiries(询盘) 询盘)
Points for attention
初次询价信(A 初次询价信 “first inquiry”)一般包含以下内 一般包含以下内 容: 简单告知如何获得卖方的名字、 简单告知如何获得卖方的名字、地址 一些我方的业务情况 告知对方你所需的信息
Objectives
通过本章的学习，帮助学生掌握: 通过本章的学习，帮助学生掌握:
询价的定义及种类 关于询价需要了解的知识 询价信函的撰写 询价信函中常用的专业词汇及句型
Unit Three Inquiries(询盘) 询盘)
Introduction
Definition of an inquiry:
Unit Three Inquiries(询盘) 询盘)
Introduction
The following structure may be referred to in writing an inquiry:
1. State the source of the information and make a selfintroduction at the beginning of the letter. 2. State the purpose of writing the letter. For example, the writer may explain to the recipient what he wants, give a description or specification of the goods he requires or express his willingness to enter into business relations with the recipient, etc.. 3. End the letter by expressing the expectation for an early reply.
• 回复函概念解说 函适用于不相隶属机关之间商洽工作、询问和答复问题 ，请求批准和答复审批事 • 格式内容
1、标题。写成"关于 X X的函 。 、标题。写成 关于 关于X 的函"。 的函 2、主送机关。 、主送机关。 3、原由。 、原由。 4、函告的事项。 、函告的事项。 5、结语。 、结语。 6、落款。 、落款。
询价函的结构及写作方法
• 询价函可以向卖主索要主要商品目录本、 价目单、商品样品、样本等，也可以用发 询价单或订单的方式询问某项商品的具体 情况。
询价函的写作原则
• • • • • • • • • • • • 告诉对方你从什么渠道得知该公司的名址和产品 To tell where you learned the company and its products . 阐述具体要求但不承诺购买意向 TO describle your specific needs but with no promise of booking the propozseed products 强调你需要的信息的重要性， 强调你需要的信息的重要性，尽量取悦读者以获取更多的信息 To stress the importance lf your needed information and try to flatteryour receiver for getting more information. 如有疑问，请对方明确回复。 如有疑问，请对方明确回复。 If any queries, ask the reader to give you a definite reply. 如面向的是不熟悉的读者， 如面向的是不熟悉的读者，尽量把信写成老朋友间的叙谈 If an unfamiliar reader, try to personalize your letter like the one between friends. 请使用礼貌谦和的字眼。 请使用礼貌谦和的字眼。 Use courtesy words.
• 询价函举例
×××先生： • 我公司对贵厂生产的绿茶感兴趣，需订购君山毛尖茶。品质：一 级。规格：每包100克。望责厂能就下列条件报价： • l.单价。 • 2.交货日期。 • 3.结算方式。 3. • 如果贵方报价合理，且能给予最惠折扣，我公司将考虑大批量订 货。 • 希速见复。 • ××副食品公司 • ×年×月×日
Words,Expressions,Notes
• • • • • Pillowcase 枕套 Promising 有希望的 Moderately 适度地 Insurance 保险 Freight 运费
pidgin
• Am.E. 1、inquiry 、 2、automobile 、 3、baggage 、 4、billboard 、 5、freight –train 、 6、gasoline 、 7、lease,rent 、 8、realtor 、 9、ad 、 10、down-town 、
Business
• • • •
Get down to business. Travel On business Americans’ business is business. Brothers are brothers, but business is business.
询价函的概念
• 询价，是由买方向卖方就某项商品交 易条件提出的询问。询价目的是请对 方报价．询价对交易双方都没有法律 上的约束力。
Chapter Three Inquiries
(询价、询盘) 询价、询盘)
Objectives Introduction New Words & Expressions Chinese Version of the Text Keys to Exercises
Unit Three Inquiries(询盘) 询盘)
Unit Three Inquiries(询盘) 询盘)
Points for attention