商务英语综合教程Unit1

Unit1BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussSuggested answer1.While Andrea works for a fashion magazine,she doesn’t have a strong sense of fashion andwears wrong clothes.2.No.She thinks it is pointless to change herself just because of a job.3.Yes.When Miranda is choosing a belt,Andrea laughs and refers to fashion as“stuff.”4.Miranda criticizes Andrea’s clothes by illustrating the application of the cerulean color in thefashion world.Miranda is a professional woman with a great influence in the fashion world, but she is fastidious about her subordinates.5.Here are some suggestions for a newcomer:•Get familiar with the job and working process;•Learn from other excellent colleagues;•Try his or her best to meet bosses’high requirement;•Do more and talk less.TranscriptAndrea:Miranda?Miranda:Are you there?Andrea:I’m about to walk in.I’ll call you as soon as…Hello?Emily:While you’re out...Andrea:Hi.Emily:Miranda needs you to go to Hermes to pick up25scarves we ordered for her.... Andrea:Okay.Emily:Cassidy forgot her homework at Dalton.Pick that up.Miranda went out to meet with Meisel,and she will want more Starbucks when she gets back.Hot Starbucks. Andrea:Can you just repeat that first...Hello?Emily:Oh,my God.What took you so long?I have to pee!Andrea:What?You haven’t peed since I left?Emily:No,I haven’t.I’ve been manning the desk,haven’t I?I’m bursting.Andrea:Oh,hi.Emily:You do coat.Do the coat!Andrea:Okay.Emily:Now,be prepared.The runthrough is at12:30.People are panicking,so the phone is going to be ringing off the hook.Andrea:The ru...The run-through.Right.Emily:Yes.Editors bring in options for the shoot,and Miranda chooses.She chooses every single thing in every single issue.Run-throughs are a huge deal.I don’tknow why you don’t know that,Andrea.Serena:Okay.Are you ready?Emily:Oh,hi,hi.Right.Well,after the loo,Serena and I are going to lunch.This is her...the new me.Andrea:Hi.Emily:Told you.Serena:I thought you were kidding.Emily:No,quite serious,yeah.I get20minutes for lunch,and you get15.When I come back,you can go.Andrea:Okay.Serena:What exactly is she wearing?Emily:Her grandmother’s skirt.Nigel:Hmm.Corn chowder.That’s an interesting choice.You do know that cellulite is one of the main ingredients in corn chowder.Andrea:So none of the girls here eat anything?Nigel:Not since two became the new four and zero became the new two.Andrea:Well,I’m a six.Nigel:Which is the new14.Andrea:Oh.Shoot.Nigel:Oh,never mind.I’m sure you have plenty more polyblend where that came from. Andrea:Okay.You think my clothes are hideous.I get it.But,you know,I’m not going to be in fashion forever...so I don’t see the point of changing everything about myselfjust because I have this job.Nigel:Yes,that’s true.That’s really what this multibillion-dollar industry is all about anyway,isn’t it?Inner e on.Miranda’s pushed therunthrough up a half an hour.Andrea:Mmm!Nigel:She’s always15minutes early.Andrea:Which means?Nigel:You’re already e.Andrea:Shoot!Nigel:Excuse me.Mr.Ravitz.Ravitz:Nigel.Issue going well?Nigel:Oh,yes.Our best September ever.Ravitz:Great.Heard Miranda killed autumn jackets and pulled up the Sedona shoot.What’s that costing me?Nigel:About300,000.Ravitz:Must have been some lousy jackets.Irv Ravitz.Nigel:Oh,I’m sorry.This is Andrea Sachs,Miranda’s new assistant.Ravitz:Congratulations,young lady.A million girls would kill for that job.Nigel:Bye-bye.Andrea:Hmm?Nigel:Chairman of Elias-Clarke,Irv Ravitz.You know what they say?Tiny man,huge ego.Miranda:No.And I’ve seen all this before.Woman:Theyskens is trying to reinvent the drop waist,so actually it’s...Miranda:Where are all the other dresses?Woman:We have some right here.Nigel:Stand,watch and listen.Woman:And I think it can be very interesting...Miranda:No,no,I just...It’s just baffling to me.Why is it so impossible to put together a decent run-through?You people have had hours and hours to prepare.It’s just soconfusing to me.Where are the advertisers?Woman:Oh,we have some pieces from Banana Republic.Miranda:No,we need more,don’t we?Oh.This is...This might be...What do you think of...Nigel:Yeah.Well,you know me.Give me a full ballerina skirt and a hint of saloon and I’m on board.Miranda:Hmm.But do you think it’s too much like...Nigel:Like the Lacroix from July?I thought that,but no,not with the right accessories.It should work.Miranda:Where are the belts for this dre...Why is no one ready?Woman:Here.It’s a tough call.They’re so different.Miranda:Hmm.Something funny?Andrea:No.No,no,no.Nothing’s...You know,it’s just that both those belts look exactly the same to me.You know,I’m still learning about this stuff and,uh... Miranda:This...stuff?Oh.Okay.I see.You think this has nothing to do with you.You go to your closet and you select...I don’t know...that lumpy blue sweater,for instance,because you’re trying to tell the world that you take yourself too seriously to careabout what you put on your back.But what you don’t know is that that sweater isnot just blue.It’s not turquoise.It’s not lapis.It’s actually cerulean.And you’realso blithely unaware of the fact...that in2002,Oscar de la Renta did a collectionof cerulean gowns.And then I think it was Yves Saint Laurent wasn’t it...whoshowed cerulean military jackets?I think we need a jacket here.Nigel:Mmm.Miranda:And then cerulean quickly showed up in the collections of eight different designers.And then it,uh,filtered down through the department stores and then trickled ondown into some tragic Casual Corner where you,no doubt,fished it out of someclearance bin.However,that blue represents millions of dollars and countless jobs...and it’s sort of comical how you think you’ve made a choice that exempts youfrom the fashion industry when,in fact,you’re wearing a sweater that was selectedfor you by the people in this room...from a pile of stuff.Part TwoWarm-up Activities1.What do you know about Hillary Clinton?Early life and education:Born on October26,1947in Chicago,Illinois.She graduated from Wellesley College in May1969and earn her J.D.from Yale Law School in1973.Marriage and family:Moved to Arkansas,marrying Bill Clinton in1975.In February1980,she gave birth to their daughter Chelsea.Political orientation:Republican before1968.Democratic from1968.Roles in politics:First Lady of Arkansas(January11,1983—December12,1992),First Lady of the United States(January20,1993—January20,2001),United States Senator from New York (January3,2001—January21,2009),67th United States Secretary of State(January21, 2009—February1,2013).Electoral history:Running in the2008Democratic presidential primaries,Hillary Clinton won far more primaries and delegates than any other female candidate in American history,but narrowly lost the nomination to Obama.On April12,2015,Clinton formally announced her presidential candidacy via email.However,she was defeated by Donald Trump in the November8, 2016presidential election.e one sentence to explain the following terms.Secretary of State:The Secretary of State,appointed by the President with the advice and consent of the Senate,is the President’s chief foreign affairs adviser.The Senate:The U.S.Senate is the upper legislative chamber in the federal government,with just 100members,two senators from each state.The House of Representatives:One of Congress’s two chambers,proportionally representing the population of the50states,to pass federal laws by introducing bills and resolutions,offering amendments and so on.PR:Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Thesis statement:The negative and unfair commentary on Hillary’s dressing style results from the huge disparity between how men and women are judged according to how they dress. Heading for Part I(Paragraphs1to2):Introduction of the topic:the commentary on Hillary’s wardrobe.Heading for Part II(Paragraphs3to6):Different views towards men and women’s dressing,and power dressing.Heading for Part III(Paragraphs7to8):Conclusion:the root cause of dress prejudice against women.2.Read the text through quickly and answer the following questions.1)The author uses cause-and-effect method focusing on the causal analysis of causes or reasons.2)The author uses the method of contrast to present different views towards men and women toexplain the political fashion.3)The author is opposed to the commentary that Hillary wears more power suits and is lessfeminine.4)The author wants to illustrate popular criticisms against Hillary’s wardrobe.5)If a female politician doesn’t know how to dress like a lady,she’s lampooned,shamed,andher ideas are ignored.However,if she wears“distracting clothing”or spends too much money,she’s seen as silly.II.Reading for specific informationKey1.F2.F3.T4.F5.TIII.Reading and making interpretationsSuggested answer1.People usually don’t talk about dress fashion of male politicians although they outnumbertheir female counterparts,except once when Obama showed up in light yellowish-brown in a news conference.2.People seldom focus their attention on male politicians’dressing since they usually wear theformal suit,symbolizing power and advantage in politics,which help their thoughts receive more attention and thus be likely to be more acceptable.However,the first ladies’trivial matters such as dressing will draw much attention because they don’t need to deal with important issues like their husbands.3.Although the first ladies are expected to be in fashion clothes,they had better not go shoppingby themselves,which is believed improper for their status.4.However,male politicians only need to wear the suit in order to display the power given bythe society.5.Different criteria for evaluating male and female politicians’dress represent a type of genderdiscrimination against women,which is firmly established in our society.Part ThreeText IIComprehension CheckI.Reading for specific informationKey1.It is difficult to specify clear business casual standard to enforce professionalism withouthurting productivity.2.In part business casual causes confusing attire standard.Also the situation gets out of controlwhen business casual is allowed and the quality of work is not as good as expected.3.They trust employees to use good judgment,inspire them to think more openly,andencourage camaraderie.4.The author presents different attitudes towards business casual by contrasting some strict ruleswith some more lenient ones.5.Dress policies may provoke racial and gender discrimination.6.The dress style may lead to stereotypes.Impression management is important in companies. II.Reading and making interpretationsKey1.When it is hotter and hotter in the summer,employees’attire is more and more casual.Employers are striving to set a standard of dress which can ensure that employees work athigh efficiency,and that they display professional qualities.2.It is more likely that the younger employees,mostly millennials,violate the attire rules,whichwould offend the older traditionalists who grew up during WW II.The latter always wear formal attire with ties and skirts in companies.3.Because different companies have different dress codes,a considerable amount ofinappropriateness and embarrassment in dressing style will occur in social situations.4.Job interviewees will be more and more perplexed by the uncertainty about the dress code.They find that they seem to be more serious and boring if they attend an interview in a more casual workplace,wearing the traditional suit.Part FourText IIIQuestions for group discussionSuggested answer1.Culture and fashion have a strong connection and both keep influencing each other.Theauthor uses some examples in Chinese history to explain it.For example,during the Song and Ming dynasties because of the intensity of the feudal ideology,the patterns of dress and adornment gradually became conservative whereas by influence from western cultures,the designs were more fitting and practical from late Ming.2.One of the Chinese dresses getting attention from the fashion community is the cheongsam.3.More information can be found below from People’s Daily Online.How Should Chinese Culture“Go Out”?Chinese culture’s“going out”has become an important national cultural strategy.However, according to Annual Report of China’s Foreign Trade in Culture2012,export of Chinese cultural products only accounts for30percent of the import of cultural products.How should Chinese culture go out?NPC deputies and CPPCC members gave their answers.What is the core competitiveness of Chinese cultural products?Chen Zhilin,a deputy to the National People’s Congress,President of Sichuan Dramatists Association,talked about his experience:“Two years ago,I led my art troupe to visit Europe.We had more than70stages in four months.Chinese culture is welcomed and loved by local people not by chance.It is the uniqueness and connotation of Chinese culture that wins respect from foreigners.Performance that embodies our values and cultural system is of top priority.”Prof.Liu Yuening,a member of the CPPCC,vice-chairman of Overseas Returned Scholars Association,and a noted Dulcimer player with Central Conservatory of Music,shared his ideas as to what cultural products China needs.First of all,they ought to show the spirit of the Chinese people and connotation of Chinese culture vividly.Secondly,the products need to conform to human values and universal aesthetic standards.It would be better if the products cater for foreign viewers’habit and taste.“We have been in the new era when the need for systematic research of our own culture is pressing,”said NPC deputy Ling Jiefang,“In addition,we would borrow ideas from the West,which helps promote our own culture.”Dilemma:tradition and modernityMany Chinese and foreign polls have shown that elements of traditional Chinese culture,for example Confucius,Kung Fu and porcelain are regarded as symbols of Chinese culture for quite a long time.How to let the world know more about Chinese culture in modern times has become a dilemma of the current Chinese culture’s going out.Liu Yuening said:“The understanding and exchange of any form of culture is not done overnight.A long-term mechanism for disseminating Chinese culture is needed,at the same time innovation with a modern perspective is encouraged as well.Chinese culture is a treasure rather than a burden to Chinese people in modern times.”The TV drama Legend of Zhenhuan’s landing on the U.S.sparked heated debate.“The exploration needs a period of time,during which all kinds of culture products can express freely,”said Ling Jiefang,“No cultural brand is established yet for Chinese culture’s going out.An overall and systematic research is urgently needed.”People-to-people exchange boostsInnovation is mentioned by almost every NPC deputy and CPPCC member when talking about Chinese culture’s going out.Liu Yuening has just finished her Chinese Spring Festival Concert held in Switzerland.She said,“The concert was a commercial operation that won positive good response.Tickets were sold to local people who are interested in Chinese music.”She appeals to set up a fund aiming to support those musicians going out and people-to-people cultural exchanges.Chen Zhilin believes that with the help of local directors,local scene designers and local service departments,traditional Chinese stories and traditional opera would be better understood by local people.The way of blending the West and East helps improve the effect of Chinese culture’s going out.(source:/pc/12_1/2013—03/13/content_1782175.htm)Part FiveLanguage FocusI.Word familyNoun Verb Adjective Adverb identity/identification identify identifiable/ access/accessibility access accessible accessibly Conception conceive conceivable conceivably Discrimination discriminate discriminatory/Coordination coordinate coordinated/Fill in the blanks with the words above.1.conceived 4.access7.accessible10.coordinated2.identifiable 5.discrimination8.inconceivable3.coordination 6.identification9.discriminateII.Idioms,phrasal verbs and fixed expressions1.for 4.out7.in10.out2.for 5.off8.with3.to 6.down9.throughIII.Collocations1.introduced 3.rules 5.enforce2.concrete/solid; 4.ensure 6.evidenceaboutplete the following sentences with the words and phrases given in the box.1.embarked 5.when it comes to9.overall13.motif2.look the part es to mind10.rendered14.wrestling3.chill prises11.push the envelope15.requisite4.permeated8.encompasses12.run the gamutComprehensive PracticeI.Translate the following into English,using the words and phrases from the texts. Suggested answer1.Friends,family and neighbors are often baffled about who to call for help in the event of suchan emergency.2.The Republican and Democratic parties have the same objectives in anti-terrorist issues,butreached by different pathways.Great odds are that they have become two sides of the same coin,opposing and compromising with each other.3.The ratings of occupations are based,in part,on levels of education.Therefore,it is likely theconnection between educational difficulties experienced by adolescents with disabilities and occupational aspirations play an important role in understanding the research results.4.It is no secret that financial crises in Asia undercut demand for oil so rapidly that pricesplunged for a time below$10a barrel,prompting production cuts and the cancellation of several exploration projects.5.Following some early negative media coverage and social media backlash,Zara’s parentcompany Inditex—the ninth largest retailer in the world,and the biggest apparel company, issued an apology.II.Translate the following into Chinese.Suggested answer约翰·莫利在著作《穿出成功》中没有断言何为穿着品位的优劣。

外研社新标准商务英语综合教程1New Standard Business English CourseUnit One: Introduction to Business CommunicationIn this unit, you will learn about the basics of business communication. You will learn about different types of communication tools, the purpose of communication and how to choose the right communication method and message.Communication ToolsBusiness communication can be done in many ways, including verbal and written communication. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos.Purpose of CommunicationThe purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event or to simply keep people informed about changes in the company.Choosing the Right Method and MessageEffective communication depends on choosing the right method and message for your intended audience. Consider your audience before choosing the method of communication and tailor yourmessage to fit their needs.Unit Two: Business WritingThis unit will focus on writing skills for business. You will learn about formal and informal writing, how to write emails, letters and memos, and how to write an effective business report.Formal and Informal WritingFormal writing is used in professional communication and requires a specific style and tone. Informal writing is used in everyday communication and tends to be less structured and more conversational.Writing Emails, Letters and MemosEmails, letters and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages.Writing a Business ReportA business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how to present your findings effectively.Unit Three: Presentations and Public SpeakingThis unit will teach you how to give effective presentations and become a confident public speaker. You will learn how to structure a presentation, create effective visuals and use body language to convey your message.Structuring a PresentationEffective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively.Creating Effective VisualsVisual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience.Using Body LanguageBody language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism.Unit Four: Negotiation SkillsThis unit will teach you the skills needed for successful negotiation in business. You will learn about negotiation styles, techniques and strategies, and how to negotiate effectively with different personalities.Negotiation Styles, Techniques and StrategiesNegotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques and strategies that can be used to achieve a successful outcome.Negotiating with Different PersonalitiesEffective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type.Unit Five: Cross-Cultural CommunicationIn a global business environment, cross-cultural communication is essential. This unit will teach you how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Communication Across CulturesDifferent cultures have different communication styles and norms. In this unit, you will learn about different communication styles and how to adapt your own communication style to work effectively with people from different cultures.Avoiding Cultural MistakesCultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. The course covers a range of topics, from business writing and negotiation skills to presentations and cross-cultural communication. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation.Unit One: Introduction to Business CommunicationCommunication is essential in business, and the ability to communicate effectively can make a significant difference in the success of any endeavor. In Unit One, you will learn about the basics of business communication.The purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event, or to simply keep people informed about changes in the company. Communication can take place verbally or in written form. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos. Choosing the right method and message for your intendedaudience is essential for effective communication. Consider your audience before choosing the method of communication and tailor your message to fit their needs. For instance, if you are communicating with clients or customers, you may want to use more formal language. In contrast, if you are communicating with colleagues, informal language might be more appropriate.Unit Two: Business WritingEffective writing skills are essential in business. In this unit, you will learn about formal and informal writing, how to write emails, letters, and memos, and how to write an effective business report.Formal writing is used in professional communication and requires a specific style and tone. It is usually used for more official purposes and has a more structured format than informal writing. Informal writing is used in everyday communication and tends to be less structured and more conversational.Emails, letters, and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages. Writing clear emails is an essential part of business communication, as it is a quick and convenient method of communication. A well-written email can convey your message effectively and make a positive impression on the recipient.A business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how topresent your findings effectively.Unit Three: Presentations and Public SpeakingPublic speaking is a crucial skill for business professionals, and the ability to give effective presentations can be a valuable asset. In this unit, you will learn how to structure a presentation, create effective visuals, and use body language to convey your message.Effective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively. The key elements of an effective presentation include an engaging opening, clear objectives, a compelling argument, supportive evidence, and a memorable conclusion.Visual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience. The key to creating effective visuals is to keep them simple, relevant, and visually appealing. Body language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism. Effective use of body language can help you connect with your audience and build rapport, making your presentation more effective.Unit Four: Negotiation SkillsNegotiation is an essential part of business, and the ability to negotiate effectively can make a significant difference in the success of any endeavor. In this unit, you will learn about negotiation styles, techniques, and strategies, and how to negotiate effectively with different personalities.Negotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques, and strategies that can be used to achieve a successful outcome. By learning how to effectively negotiate, you can better manage conflict, build stronger relationships, and achieve mutually beneficial outcomes.Effective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type. By understanding the different communication styles and behavior patterns, you can better navigate the negotiation process and improve your chances of success.Unit Five: Cross-Cultural CommunicationIn today's global business environment, cross-cultural communication is essential. In this unit, you will learn how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Different cultures have different communication styles and norms. In this unit, you will learn about different communication stylesand how to adapt your own communication style to work effectively with people from different cultures. By understanding cultural differences and adapting your style accordingly, you can better communicate with people from different backgrounds and build stronger relationships.Cultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides. By learning how to navigate cultural differences, you can better understand and engage with people from different cultures, improving your chances of success.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation. With a focus on business writing, presentations and public speaking, negotiation, and cross-cultural communication, this course provides a comprehensive overview of essential skills for success in the workplace.。