全国2013年7月自学考试外刊经贸知识选读试题
课程代码：00096
请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。
一、单项选择题（本大题共15小题，每小题2分，共30分）
在每小题列出的四个备选项中只有一个可以替代句中划线的单词或词组，请将其选出并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。
1. A commodity breakdown of China’s trade shows that fuels account for 24 percent of total exports.
A. explain for
B. amount to
C. take into account
D. are responsible for
2. However, curbs on imports would run counter to Chinese undertakings to further liberalize its trade regime.
A. freedom
B. road sides
C. restraints
D. incentives
3. Taken literally, this does not make much sense as the parts of the coast which have not been “opened” are simply not rea dy for the demands of foreign businessman.
A. If it is understood in the word-for-word fashion
B. If it is understood seriously
C. If it is understood literarily
D. If it is taken for granted
4. Just two years ago South Korean manufacturers were flourishing on contracts from western athletic footwear giants.
A. on the side of
B. according to
C. beside
D. on top of
5. I would say that since 1957 our major mistakes have been left ones.
A. I should like to say
B. I am bound to say
C. I must say
D. I will say
6. Also noteworthy was the implementation by the Paris Club of a new menu of enhanced concessions in debt reschedulings for the severely indebted, low-income countries.
A. platform
B. ingredient
C. diversification
D. arrangement
7. Do you think Hong Kong people have a responsibility to instigate the democratic development in China?
A. investigate
B. mitigate
C. promote
D. agitate
8. By doing that, America struck at Britain’s fragile economy.
A. agile
B. weak
C. frigid
D. strong
9. “Price certainly plays into a product’s allure,” said Robert Burke, a retail consultant in New York. “For certain people, the higher the price, the more attractive the item becomes. ”
A. sale
B. success
C. failure
D. appeal
10. After weeks of record volatility, the stock market showed relatively little fluctuation today.
A. stability
B. predictability
C. unpredictability
D. change
11. Shareholders will be compensated for losses incurred when the company’s stock dropped after it disclosed in early 2004 that it had greatly overstated its reserves, a closely watched indicator of an energy company’s health.
A. made amends
B. anticipated
C. made into
D. made for
12. The reason for the historical relationship between the slope of the yield curve and the economy’s performance is that the long-term rate is, in effect, a prediction of future short-term rates.
A. surrender
B. profit
C. cost
D. loss
13. State economists warned that the latest monthly figure was exceptionally low because of a statistical aberration.
A. change
B. difference
C. reduction
D. abnormality
14. Outlet shopping malls are rapidly becoming the major attraction for travelers and bargain-hunting shoppers from all over the world.
A. shoppimg messes
B. shopping masses
C. shopping centers
D. wholesale stores
15. His appointment as interim C.E.O. suggests that the firm has placed a financial graybeard at the helm while it searches for a more permanent new leader.
A. temporary
B. brief
C. middle
D. neutral
二、正误判断题。正确的用“A”表示，错误的用“B”表示，请将“答题纸”上相应的代
码涂黑。（本大题共10小题，每小题2分，共20分）
Passage 1
For many nations, the worst of the economic slump is over.
“The world economy has bottomed out,” notes Rudi Dornbusch, a Massachusetts Institute of Technology (MIT) economist who takes a monthly look at global economic trends for a number of corporations.
After a slow first half, the United States recovery has accelerated. Business is picking up in Canada and Britain also. Canada should have around 2.7 percent real growth this year. The new British budget, announced this week, assumes a real growth rate next year of 2.5 percent.
But on the European continent, the situation is less happy. “The economic climate has deteriorated further, albeit at a declining rate,” a European Community report commented re cently. “There are still few signs of a cyclical turning point being reached. ”
“The Bundesbank continues to call the shots,” Dornbusch says, referring to Germany’s central bank. It has been gradually lowering interest rates all year, but not fast enough to satisfy its neighbors. Dornbusch argues that real interest rates, which take into account inflation, are too high in Germany. Producer prices have fallen for six months there, so interest rates of 6.4 percent are “extremely high for an economy that is not growing,” he says.
For 18 months economists have been revising their forecasts down for continental Europe. Dornbusch figures, “The bottom may have been reached, but a strong upswing is implausible. ”
The MIT economist criticizes the French government for strangling the economy with high interest rates in order to keep the franc strong against the German Deutsche mark. “France will do very poorly.” he concludes.
16. Rudi Dornbusch has noticed that the world economy has fallen to its record lows of the recession.
17.The economic situation in Europe has worsened, and there is no sign of a strong recovery yet.
18. According to Rudi Dornbusch for an economy that is not growing the interest rates should be relatively low.
19.France’s decision to kee p parity with German Deutsche mark is not a wise
one.
20.The present economic situation in Canada presents nothing to be optimistic about.
Passage 2
If you still think Asia is cheap or even a bargain, compare office rents in Shanghai or Jakarta with those in Chicago and Paris. No wonder companies are voting with their feet in response to Asia’s rising costs. Matsushita, Sony and Honda continue to move production out of Japan. Taiwan’s Nan Ya Plastic is establishing factories in North Carolina and Texas to export back to Asia. Germany’s Siemens is dumping Singapore in favor of lower cost locations in the region. The way things are going, Siemens may have to move again before too long.
Take Korea, which has lost footwear and textiles to China and Indonesia because Korean wages kept climbing but productivity did not. Losing footwear may be nothing to cry over if that industry can be replaced, but what will substitute for low-tech electronics in South Korea and airline customer service activities in Hong Kong? The competition is not going to let up. To attract investment from East Asia and elsewhere, local authorities in Britain and state governments in the United States offer to cut taxes, provide cheap land and reduce bureaucracy. Technological innovations and cost reductions in telecommunications and transport mean that location is no longer as important as it was.
Too many Asian governments don’t seem to understand that as costs rise, competitiveness falls and investors shy away.
21. When the author argued that costs in Asia are too high, he was only making comparison between doing business in Asia in the past and today.
22. Companies are fighting against the increasing cost in Asia by demanding with majority votes that the cost be lowered.
23. Siemens would leave Singapore but find a better place in Asia and settle down there.
24. Asian manufacturers now would have to face competitions not only from their neighboring countries but those of the industrial nations.
25. According to the author, competitiveness would fall with the rise of costs.
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
三、将下列词组译成中文（本大题共10小题，每小题1分，共10分）
26. cash crops
27. invisible trade account
28. The State Council
29. national income
30. portfolio investment
31. franchisee
32. antitrust legislation
33. dairy products
34. Ex-warehouse
35. test market
四、将下列词组译成英文（本大题共10小题，每小题1分，共10分）
36. 基础设施
37. 资本货物
38. 贴现率
39. 官僚主义
40. 无政府状态
41. 恶性循环
42. 关税及贸易总协定
43. 招标
44. 有形贸易
45. 外汇储备
五、简答题（本大题共6小题，每小题3分，共18分）
Passage 1
America wants Japan to meet import targets for some American goods. An unwilling Japan has decided to draw the line.
Once, when Japan faced pressure from abroad, it would either give in reluctantly or keep quiet and hope that the fuss would die down. No longer, it seems. The Clinton administration strongly believes in exerting such pressure. Its policy is to open some Japanese markets (which it deems to be closed) by setting import targets—an approach to trade policy that supporters call “result-oriented”. This ugly term foreshadows uncertain consequences. Far from capitulating to this new thrust of American trade policy, Japan is taking a stand that could lead to a trans-Pacific confrontation.
46. What is the meaning of “to draw the line” in the first paragraph?
47. What is the meaning of “result-oriented”in the second paragraph?
48. Will Japan succumb to that kind of pressure? What possible consequences will it lead to?
Passage 2
Wars, economic turmoil, global poverty… The agenda is packed as more than 2,500 of the
world’s top business leaders and politicians come to the Swiss mountain village of Davos to attend the World Economic Forum, which starts in January, 2009.
The organizers are not bashful. This could be “one of the most important” annual meetings of the forum yet, they predict. And they have a point. The annual Davos event—this year with participants from over 90 countries—is not only a good opportunity to get a feel for the global economy and political balance of power. To participants it also offers a chance to step back and take stock of crisis and conflict, and gather ideas for tackling the world’s problems. The forum’s “theme” this year is fitting: sha ping the post-crisis world. The participants are taking to it with a vengeance, if the forum’s new system for reserving a place at sessions is any guide. The first batch of tickets for sessions about the economic crisis was snapped up within 10 minutes after the booking website opened.
Critics, however, will point out that many of these problems were actually caused by the powerful elite that flocks to Davos every year. And with plenty of social activists in attendance, the event is also likely to bring some reckoning, contrition, and large helpings of humble pie. Philip Jennings, general secretary of global trade union UNI, said “we would not give a bonus to a factory worker who destroys the production line or a programmer who introduces a bug into software, yet all these bankers are being rewarded for watching while the industry ran headlong into a meltdown”.
49. Why could this be “one of the most important” annual meetings of the forum?
50. What’s the central topic for the 2009 Davos Forum?
51. What have the bankers been compared to?
六、翻译题（本大题12分）
52. That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our healthcare is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet. These are the indicators of crisis, subject to data and statistics.
《外刊经贸知识选读》复习资料 Lesson One China in the Market Place 一、术语： manufactured goods 制成品 capital equipment 资本货物 balance of payments 国际收支 current account 经常项目 visible trade account 有形贸易项目 invisible trade account 无形贸易项目 trade surplus 贸易顺差 trade deficit 贸易逆差 barter 易货贸易 compensation trade 补偿贸易 counter-trade 反向贸易 assembly manufacturing 组装生产 industrial and commercial consolidated tax 工商统一税 joint venture 合资企业 deferred payment 延期付款 buyer credit 买方信贷 supplier credit 卖方信贷 soft loan 软贷款（低息贷款） MFN treatment: Most Favored Nation treatment 最惠国待遇 PNTR: Permanent Normal Trading Relations 永久性正常贸易关系 NI: National Income 国民收入 GNP: Gross National Product 国民生产总值 GDP: Gross Domestic Product 国内生产总值 IBRD: International Bank for Reconstruction and Development 国际复兴和开发银行 IDA: International Development Association 国际开发协会 IFC: International Finance Corporation 国际金融公司 OECD: Organization for Economic Cooperation and Development 经济合作和发展组织 BIS: Bank for International Settlement 国际清算银行 EEC: European Economic Community 欧洲经济共同体 EU: European Union 欧洲联盟 FDI: Foreign Direct Investment 外商直接投资 二、词语释义： exacerbate: deteriorate 恶化 disrupt: interrupt 中断 in the wake of: following 继┉之后 breakdown: analysis by classification 分类分析 buoyant: brisk 上扬的，增产的 run-down: reduction
第14课初级商品市场 Soft Commodities非耐用商品 Many prices are at historic lows, and the IMF expects further falls.Yet there are signs that the worse may be over.One key commodity, sugar, has recovered. 许多商品的价格处于历史最低点，虽然国际货币基金组织预计价格还会进一步下跌。但是，有迹象表明，最糟的局面已经结束了。因为“糖”这种关键性商品的价格已经回升了。 Markets Have Lost Their Allure 市场已失去吸引力 For Most people involved in the production and trading of “soft” or agricultural commodities, this is proving to be a grim decade. 对于大多数生产并买卖非耐用商品或农业品的人来说，这十年无疑是阴暗的十年。 Prices are in many cases at, or near, historic lows in real terms as markets struggle to cope with floods of surplus produce.And—with most soothsayers forecasting flat, or still lower, prices—the markets themselves have lost much of their allure. 许多情况下，产品的价格都在实际意义上处于或接近历史最低价，这是因为市场要应付泛滥成灾的过剩的农产品。同时，大多数预言家预测价格将会持平，或者更低。市场自身已经失去了很多的魅力。 Speculators who profited handsomely from the price volatility of the 1970s have deserted soft commodities for the newer excitement of financial futures or the security and big yields afforded by the equity and money markets. 从20世纪70年代的价格不稳中大笔获益的投机者们已经放弃了非耐用商品而寻求金融期货或有价证券带来的新的刺激以及股票和货币市场提供的巨额利润。The contrast with the “resources decade” of the 1970s could hardly be more marked.It is strange, indeed, to observe that only 10 years have elapsed since spiraling commodity prices were the focus of major international concern, and many respected forecasters were warning of impending global shortages of basic raw materials and foodstuffs. 这和70年代的“资源十年”之间的对比是再明显不过的了。确实很奇怪，仅仅十年前，国际上关心的焦点还是不断盘旋上升的价格，许多受人尊重的预言家们一直在警告全球性的基础原材料和食品短缺即将到来。 The shortages never came, and the terms of trade have now shifted dramatically against the commodity producers.Agricultural commodities have been particularly badly https://www.doczj.com/doc/9b11812671.html,st year alone, the International Monetary Fund’s indices of food prices and of agricultural raw material prices fell by 15 per cent and 12 per cent https://www.doczj.com/doc/9b11812671.html,modity prices in general were about 35 per cent below their 1980 average in 1985 according to the UN Conference on Trade and Development (UNCTAD). 然而，短缺从未出现，现在的贸易条件已经转为对商品生产者大为不利，特别是农产品遭到了严重的打击。仅仅去年一年，国际货币基金组织的食品和农业原材料的价格指数就分别下跌了15％和12％。联合国贸易和发展会议（贸发会）的
旺旺英语 Lesson 15 Weekly Commodities (telex) 每周商品行情 Commodities 1商品行情（-） econews by Kate Kavanagh Oil prices seesaw to three-month low in “big bang week London”, Oct. 31 (afp)—the attention of commodities dealers was last week captured initially by events on the stock exchange, where Monday’s big bang was muffled by computer failures, but turned later to the troubled oil market. （法新社）10月31日电：在“伦敦大爆炸改革周”中，石油价格起伏不定，跌至三个月来的最低点。——上周商品交易者们的注意力先是被股票交易所发生的事情吸引，那里的计算机出了故障从而抑制了周一的“大爆炸改革”；但随后，交易者们的注意力又转向了混乱的石油市场。 The unexpected departure of sheik ahmed zaki yamani from his post as Saudi Arabian oil minister aggravated existing uncertainty concerning the future direction of oil prices in view of severe world oversupply. 在国际市场严重供大于求的情况下，沙特阿拉伯石油部长亚马尼的突然离职使本来就起伏不定的油价变得更加难以预料。 Unstable crude prices in turn prompted falls in platinum and gold, the latter to its lowest since early September, aggravated by the withdrawal of investment support as the dollar regained ground. 动荡的原油价格反过来又加速了白金和黄金的降价，而且由于美元重收失地，投资者纷纷撤回投资，黄金还降到了九月初以来的最低点。 Sterling’s decline lent some support to the base metal sector, where lead and zinc rallied on the continuing lack of a solution to the labour dispute affecting australia’s broken hill mines. 英镑的贬值使贱金属的价格有所上升。由于影响到澳大利亚Broken Hill矿山的劳工纠纷迟迟得不到解决，贱金属里的铅和锌的价格止跌回升。 Coffee fluctuated wildly on uncertainty over brazil’s role in the market but sugar and cocoa kept to a narrow range in quiet conditions. 咖啡的价格由于巴西在市场上的角色不稳定而疯狂波动，可是糖和可可的价格在平静中起伏不大。 The grain sector was dulled by the prospect of lower-than-expected soviet imports this season, despite improved british export figures. 本季度，尽管英国的出口量增加了，谷物市场还是因为苏联的进口比预想的低而显得清淡。 Commodities 2 商品行情2 Econews(London) Gold: lower. After coming in for early support on news of strike action affecting mines belonging to gold fields of south Africa, values declined in line with platinum and new york advices as miners were encouraged to return to work by management promises of negotiation. The fall in oil prices also brought pressure to bear but good resistance at around the 400 dollars per ounce level permitted a brief rally. However, values suffered a late decline to below 400 dollars per ounce in line with new york as the dollar strengthened on news of a decline in the u.s. budget trade and a cut in the bank of japan’s discount rate. 黄金：跌了。由于南非金矿受到罢工影响，黄金的价格上升，但随后资方承诺谈判，矿工复工，使得其价值又随着白金的贬值和纽约交易所的行情报告跌了下来。油价的下降同样给市场带来了压力，但在每盎司大约400美元的水平上的强力支撑使金价短时止跌。然而，美国国家预算批准的海外采购的减少和日本削减银行贴现率的消息使美元变得坚挺，金价随后下降到每盎司400美元以下，和纽约交易所标明的价格一样。 Latest figures from the south African chamber of mines showed a 4.6 per cent drop in gold production during the first nine months of 1986 to 488,854 kilos against 504,996 during the same 1985 period. 南非矿业协会的最新数字表明，1986年前9个月的黄金产量与1985年同期相比，下降了4. 6％，由504,996公斤减少到481,854公斤。
自考《外刊经贸知识选读》复习资料 Lesson One China in the Market Place 一、术语： manufactured goods 制成品 capital equipment 资本货物 balance of payments 国际收支 current account 经常项目 visible trade account 有形贸易项目 invisible trade account 无形贸易项目 trade surplus 贸易顺差 trade deficit 贸易逆差 barter 易货贸易 compensation trade 补偿贸易 counter-trade 反向贸易 assembly manufacturing 组装生产 industrial and commercial consolidated tax 工商统一税 joint venture 合资企业 deferred payment 延期付款 buyer credit 买方信贷 supplier credit 卖方信贷 soft loan 软贷款（低息贷款） MFN treatment: Most Favored Nation treatment 最惠国待遇 PNTR: Permanent Normal Trading Relations 永久性正常贸易关系 NI: National Income 国民收入 GNP: Gross National Product 国民生产总值 GDP: Gross Domestic Product 国内生产总值 IBRD: International Bank for Reconstruction and Development 国际复兴和开发银行IDA: International Development Association 国际开发协会 IFC: International Finance Corporation 国际金融公司 OECD: Organization for Economic Cooperation and Development 经济合作和发展组织BIS: Bank for International Settlement 国际清算银行 EEC: European Economic Community 欧洲经济共同体 EU: European Union 欧洲联盟 FDI: Foreign Direct Investment 外商直接投资
外刊经贸知识选读复习自考
《外刊经贸知识选读》 第一章 一、术语 1. 制成品manufactured goods 2. 资本货物capital goods 3. 国际收支balance of payments 4. 经常项目current account 5. 有形贸易项目visible trade account 6. 无形贸易项目invisible trade account 7. 贸易顺差trade surplus 8. 贸易逆差trade deficit 9. 易货贸易barter 10. 补偿贸易compensation trade 11. 反向贸易counter-trade 12. 组装生产assembly manufacturing 13. 工商统一 税industrial and commercial consolidated tax 14. 合资企业joint venture
15. 延期付款deferred payment 16. 买方信贷buyer credit 17. 卖方信贷supplier credit 18. 软贷款(低息贷款)soft loan 19. 最惠国待 遇MFN treatment(Most Favored nation treatment) 20. 永久性正常贸易关 系PNTR(Permanent Normal Trading Relations) 21. 国民收入NI(National Income) 22. 国民生产总值GNP(Gross National Product) 23. 国内生产总值GDP(Gross Domestic Product) 24. 国际复兴和开发银 行IBRD(International Bank for Reconstruction and D evelopment) 25. 国际开发协 会IDA(International Development Association) 26. 国际金融公 司IFC(International Finance Corporation) 27. 经济合作和发展组 织OECD(Organization for Economic Cooperation an
第10课关于关贸总协定和世界贸易组织 Freer Trade, with Luck自由贸易，一路走好 1.In the past few days differences between the United States and the European Community on farm trade have narrowed almost to nothing. As a result the world is now close to concluding the Uruguay round of GATT talks. That deal is admittedly far from perfect, a series of messy compromises The cause of free trade will have many more battles to fight. Never mind. On a conservative estimate the Uruguay round would permanently raise global welfare by more than $100 billion a year, spur economic growth everywhere (especially in the world’s poorest countries) and extend competition to hither to sheltered, and therefore backward, parts off all economies. By any standards, it would be a hugely valuable achievement. Cause----aim, principle or movement that is strongly defended or supported 极力维护或支持的目标﹑原则或运动; 事业: a good cause, ie one that deserves to be supported, eg a charity 高尚的目标（应为之尽力的目标, 如慈善事业）* He fought for the republican cause in the civil war. 他在内战中为共和事业而战. * Her life was devoted to the cause of justice. 她为正义事业而献身. 在过去的几天中，美国同欧共体之间有关农产品贸易的分歧几乎荡然无存。因此，关贸总协议乌拉圭回合的谈判现已接近尾声。诚然，协议远不够完善，仅是对一系列棘手问题的妥协。争取自由贸易的事业还有许多仗要打。不过，不必担心。依据保守的估计，乌拉圭回合协议将持久地每年为全球增加1,000多亿美元的财富。而且，还会刺激各国的经济增长（尤其是世界上最贫困的国家）。同时，它将贸易竞争扩展到那些迄今仍坚持保护主义政策并因此而落后的国家。无论依据何种标准衡量，这都是一个价值巨大的成就。 2. Such opportunities come too rarely to be squandered. Yet this one still may be. In the most recent talks about farm trade, America has shown a new willingness to compromise on details, doubtless ref lecting George Bush’s need for an economic success to boast of in his election campaign. Whatever the motive a spirit of compromise makes sense for America, since it stands to gain a lot more from a successful round than any other country. But the EC continues to hesitate—because of France. French farmers are violently opposed to the reform of the common agricultural policy(CAP) that Europe’s government agreed to last May.In certain respects, the farmers claim, the GATT deal now in prospect would take reform further, damaging their interests even more. 这样的机会不容错过。然而，这次机会仍差点被错过。最近，在有关农产品贸易的谈判中，美方多次表示愿意在细节问题上做出妥协。这无疑反应了布什总统需要一个经济成果，以便在大选中吹嘘。不管动机如何，做出妥协这一主导思想对美国是有意义的，因为谈判的成功给美国带来的利益要远大于其他任何国家。但是，由于法国的原因，欧共体仍旧犹豫不决。法国农民强烈反对改革欧洲各国政府于去年五月通过的共同农业政策。他们声称，在某些方面，正在酝酿中的关贸
第12课市场竞争 Soft Drink Wars: the Next Battle 软饮料战：下一次战争 The reformulation of Coke has given the feuding cola giants a chance to go at each other again. 可口可乐的重新配方为长期不和的可乐巨头提供了一个新开战的机会。 But Coca-Cola and PepsiCo are spoiling for yet another f ight, and this time they’re picking on the little guys: non-cola makers like Seven-Up and Dr Pepper. By Monci Jo Williams 但是可口可乐和百事可乐一心想进行另一场战斗，这一次它们选中了小企业：“七喜”和“佩拍博士”。 In the U.S.soft drink industry, where 1% of the market is worth $ 300 million in retail sales, Coca-Cola and PepsiCo don’t wage mere market share battles.They fight holy wars.These days the fighting is on two fronts.One is on the vast plains of the cola business, where the reformulation of Coke has Pepsi on the defensive.The other is in the back alleys of the smaller, non-cola market.Until now these have been dominated by other companies.As growth of high-calorie colas slows, however, Coca-Cola and PepsiCo are invading new territory. 在美国的软饮料行业，1％的市场份额就意味着3亿美元的零售额，可口可乐公司和百事可乐公司进行的不仅仅是争夺市场份额的斗争，他们进行的是“圣战”。目前他们的斗争有两条战线。一条是可乐生意的广阔战场，在这儿可口可乐的重新配方使百事处于守势。另一条战线是在较小的非可乐市场的后巷里。迄今为止，这些市场仍被其他公司所支配。由于高热量可乐的增长缓慢，可口可乐公司和百事可乐公司计划入侵新的领域。 Coca-Cola is moving in with two new products: Cherry Coke, a canned version of the old soda fountain favorite, and Minute Maid Orange Soda, which contains orange juice.Pepsi’s new product is Slice, a lemon-lime soft drink that also contains fruit juice.If these products live up to their early performance in test markets—a big if—they could produce $ 3 billion a year in retail sales.The skirmishes between the cola giants will precipitate a battle for supermarket shelf space and for the loyalty of battlers.The big guys will press bottlers to drop competing brands to make way for their new products. 可口可乐凭着两种新产品投入了战斗：一种叫做“樱桃可乐”，是原来的冷饮柜的宠儿的罐装版，另一种叫做“小少女桔子汽水”，含有桔子汁。百事的新产品是“斯来思”，它也是一种包含果汁的柠檬——酸橙软饮料。如果这些产品能够达到早期在试销市场的表现—这是个值得疑问的“如果”—他们在零售方面每年就能产出30亿美元来。可乐巨人之间的小冲突就会升级为一场为争夺超市货架空间和瓶装商忠心的战役。这两个巨商将迫使瓶装商们放弃与之竞争的品牌，以便为他们的新产品让道。 It’s too early to tell how the reincarnated Coke is selling, sinc e many bottlers are still working off old inventories.But the company isn’t leaving much to chance.Coca-Cola will back new coke with more than $ 70 million of advertising this
Lesson 4 The Economic Scene: A Global Perspective (Excerpts) In 1991,for the second year in a row, the economies of low-income and middle-income countries virtually stagnated, as measured by an increase in per capita gross domestic product (GDP). Aggregate output for developing countries advanced by slightly less than 2 per cent during 1991 (similar to the weak performance of 1990), implying an easing in per capita income of 0.1 per cent. Aggregate statistics for 1991 were influenced by the sharp decline in output in Central and Eastern Europe, as well as by the adverse effects of the Gulf crisis on several economies in the Middle East. Excluding Central and Eastern Europe, growth in developing countries in 1991 was 3.4 per cent, compared with 3.8 per cent during the 1980s. Estimates of GDP growth by major geographic region show an acceleration in Latin America and in sub-Saharan Africa; an increase in China’s growth rate helped to sustain high rates of growth in the East Asia region. International conditions for growth in developing countries deteriorated in 1991. The seven major industrial countries (the G-7) experienced a significant slowdown in GDP growth—from 2.8 per cent in 1990 to 1.9 per cent during 1991 as recession gripped Canada, the United Kingdom, and the United States and growth rates slowed in continental Europe and Japan. In important respects, the slowdown was different from those that occurred during the 1970s and 1980s. Rather than reflecting the effect of disinflationary policies, weakness in demand was more closely related to the loss of momentum that had built up during the long period of expansion that began in 1983. In addition, a common factor underlying the slowdown in many industrial countries was the cyclical deceleration in investment spending. Although the weakness in demand in the United States led to a sharp decline in short-term dollar interest rates—a positive development for many developing countries—it also contributed to a drop of over 6 per cent in non-oil commodity prices and to a slackening, to 3 per cent, in the growth of world trade. These trends were compounded by worsening economic conditions in the Soviet Union and its successor states, where a growing shortage of foreign exchange led to a compression of imports from Eastern Europe and an acceleration of certain commodity exports (aluminum, gold and lead, for instance) to earn hard currencies. Against this deteriorating global background, the improvement in economic performance in a few developing regions in 1991—which carried over in 1992—was especially noteworthy. This improvement is attributable, in part, to the implementation by many governments of measures to stabilize their economies and restructure incentives to encourage private initiative and international trade. Policy reforms in Latin America helped to moderate inflation and domestic demand; East Asian economics, supported by growth in export volume in the range of 10 per cent and by robust domestic demand, continued to grow rapidly. Sub-Saharan Africa raised its real GDP growth rate from 1.3 per cent in 1990 to 2.4 per cent in 1991. Also noteworthy was the implementation by the Paris Club of a new menu of enhanced concessions in debt reschedulings for the severely indebted, low-income countries. The menu was introduced in agreements with Benin and Nicaragua, and was subsequently applied in agreements with Bolivia and Tanzania. Nonconcessional but special extended rescheduling terms were also
Lesson 1 China in the Market Place市场经济中的中国(Excerpts)（摘录） Barry Coulthurst examines the development of China’s trade policy and the present state of the overseas links --巴里库尔塞斯特对中国贸易政策的演变和当前与海外经济往来状况的研究 自从中华人民共和国成立以来，中国对外贸易的模式发生了巨大的变化。20世纪50年代，中国向苏联和东欧国家出口农产品换取制造品和资本设备，用于侧重于重工业发展所必须的工业化项目。1958~1959年的―大跃进‖最初在工农业生产上带来收益，但随后又导致了严重的经济平衡。三年自然灾害(1959-1961)加剧了经济问题，造成1960-1962年间的国民收入和对外贸易额的减少。 20世纪60年代，苏联经济和技术援助撤走，导致了中国与苏联及经互会成员国的贸易转向于日本和西欧国家的贸易。中国对外贸易政策的一贯宗旨是重视与第三世界国家发展贸易关系。 ―文化大革命‖期间（1966-1976）工农业生产一落千丈，交通运输限制更加严重，中国对外贸易的增长再次中断。 The Sino-USA agreement on trade relations, which came into force（解释：施行）in February 1980, accords China most-favoured nation treatment.（最惠国待遇） 在实现四个现代化中起着很大作用的对外贸易在近几年发展很快。1978年2月于日本签订了一个主要贸易协定，根据这个协定，中国向日本出口每盒石油换取工业设备和技术。1978年中国也与欧共体签订了长期贸易协定，继1979年初与美国的外交关系正常化以后，中美贸易发展迅速。美国遵照1980年1月25日生效的中美贸易关系协定给与中国最惠国待遇。 Breakdown分类A commodity breakdown of China’s trade shows that fuels （燃料）accounted for 24 per cent of total exports in 1982, 中国的贸易商品分类表明，1982年燃料占总出口的24%，食品占13%，纺织纤维和矿砂占7%，制造品占55%（最重要的产品是纺织品、化工产品、机械及运输设备）。自从新中国建立以来，中国一直重视进口资本设备已使加强工业部门。但是1982年进口的主要是食品，占进口总额的22%，轻工业产品占20%，机械和运输设备占17%。 During the past few years a major objective of the Chinese authorities（权威、权力）has been to reduce（减少）the proportion（比例）of agricultural exports, while increasing that of industrial and mineral products. A wide variety（多样性）of industrial goods are now exported and Chinese capital equipment has been used by a number of developing countries to establish projects in areas such as agriculture, forestry, light industry, food processing, water conservation and transport and communications. 过去几年，中国当局的主要贸易目标一直是减少农产品出口的比例，增加工业和矿产品的出口比例。中国现在出口种类繁多的工业品，许多发展中国家采用中国的资本设备，用于农业、林业、轻工业、食品加工业、水保护、交通和通信领域中的建设项目 The Balance Shifts 收支平衡变化The US dollar value of Chinese exports increased at an average rate of almost 18 per cent per annum between 1978 and 1983, while imports increased by approximately （大约）11 per cent per annum. As a result, the visible trade surplus （有形贸易顺差）rose sharply from US $ 1.4 billion in 1981 to US $ 4.4 billion in 1982 and US $ 3.7 billion in 1983. Exports grew much faster than imports during this period not only because of the strong emphasis placed on exporting by China’s economic planners, but also because a number of industrial projects were postponed in 1979. Official（官方）recognition（承认）that foreign technology could play a major role in modernising the Chinese economy had caused imports to rise by more than 50 per cent in 1978 placing undue strain on the national economy. Grain imports have fallen sharply over the past few years ---- China became a net grain exporter in 1984 ---- and in 1983 the country started to export soyabeans and cotton. 1978-1983年建，中国出口额按美元计算，平均每年增长率近18%，每年进口额增长率约是11%。因此有形贸易顺差从1981年的14亿美元猛增到1982年的44亿美元，1983年是37美元。同期的出口比进口增长快得多，这不仅是因为中国的经济决策者十分重视出口，还因为许多工业项目推迟到了1979年。官方认识到，在中国经济走向现代化的过程中外国技术起着主要作用，这种认识导致1978年进口增长50%以上，给国民经济造成了不应有的重负。在过去几年粮食进口急剧减少—1984年中国成为粮食净出口国---1983年中国开始出口大豆和棉花。