Unit Two P24
1) Your letter of September 2, 1994 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activities.
2) The Bank of China in your city has informed us that you are importers of textiles. We specialize in the export of textiles and are willing to enter into business relations with you.
3) In compliance with your request, we are sending you a range of cut samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction.
4) We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us.
5) As requested, we enclose a range of pamphlets together with our price lists for your reference. If any of the items listed meets your interest, please inform us of your specific requirements. On receipt of your enquiry, we shall forward you quotations without delay.
6) Your firm has been recommended to us by your Embassy in China as a buyers of Chinese canned goods. We wish to inform you that we specialize in this line and hope to enter into trade relations with you on the basis of equality and mutual benefit. 7) To give you a general idea of the products we handle, we enclose a complete set of leaflets showing specifications and means of packing.
8) Prior to shipment, our goods will be tested and inspected by the Shanghai Commodity Inspection Bureau, who will provide the necessary certificates in regard to the quality and quantity of the shipment.
Unit Three p37
IV 1. The firm with whom we intend to deal has referred us to you for particulars respecting their business standing and trustworthiness.
2. We should be most grateful if you would furnish us with your opinion on the financial status and reliability of the above company.
3. As far as we know, their financial standing is sound.
4. The firm you inquire about is one of the most reliable importers in our district and has for many years enjoyed a good reputation among the traders.
5. The …bank of your city will give you any information you may require concerning our credit standing as well as our manner of doing business.
6. Any information you may be able to pass on to us will be treated as confidential.
7. We advise you to proceed with every possible caution in dealing with the firm in question.
8. They are a firm of high reputation and have large financial reserves.
9. They are enjoying a good reputation in the business circles for their punctuality in meeting obligations.
Dear Sirs
Recently we have received an order for our goods to the value of ￡1,600 from a new customer William Baker & Sons. As we have not done any business with them in the past, we would like to know if you could provide us with any information concerning their financial and credit status.
Enclosed please find the address of the above firm. You may rest assured that any information you may provide will be treated as strictly confidential.
Your early reply is awaited.
Unit Four p48
1. We learn from A.B.C. Company .of New York that you are expecting Nylon bed-sheets and pillow-cases. There is a steady demand here for the above-mentioned commodities of high quality at moderate Prices.
2. Under separate cover, we are sending you a range of samples and when you have the chance to examine them, we feel confident that you will agree that the goods are both excellent in quality and very reasonable in price.
3. We have received your enquiry of 14th May and learn of your interest in our hand-made artificial leather gloves. We are enclosing our illustrated catalogue and price list giving the details you ask for.
4. The enclosed price list and illustrated catalogue will give you details of the model in which you are especially interested.
P49 VI 缺
Unit Five p60
III 1.A proforma invoice is an invoice sent to the buyer for form’s sake. It is usually used to enable the buyer to apply for a necessary import license.
2.Sometimes a proforma invoice serves as a formal quotation or a price list, and the prices mentioned therein are usually subject to the final confirmation of the seller, unless otherwise stated.
3. Enclosed is our Proforma Invoice No. 3419 in duplicate covering 500 Forever Brand Bicycle for shipment during October , 2006.We wish to state that the proforma invoice is vaid until September 1, 2006.
4. According to your request, a proforma invoice in quadruplicate for our Canned Fruit is enclosed for your applying for an import license.
5. We thank you for your Proforma Invoice No. 312 and are now applying for the imjport license. As soon as it is approved, we shall write to you.
6. Attached to this letter is our Proforma Invoice No. 1002 in duplicate covering 50,000 yard polin. We wish to draw your
Your attention to the fact that the price quoted by us is subject to your acceptance before October 30, 2006, the reason being that many other buyers are also interested in our supplies.
7. In order to enable you to apply for the necessary import license we are sending you proforma Invoice No. 234 vintriplicate, please note that if there is any change in price or delivery, er shall keep you informed.
Unit Seven P118
1.We confirm having cabled you a firm offer for the following goods, subject to your reply reaching us by September 20.
2. We have learnt that there is a good demand for walnuts in your market, and take this opportunity of enclosing our Quotation Sheet No. 6868 for your consideration.
3. In reply to your cable of 3rd June, which asked us to make an offer for our blanket No. 33, we wish to confirm our cable dispatched on June 6 offering you without engagement the following:
4. While we thank you for your letter dated July 9, we find it very regrettable to point out that your prices appear to be on the high side and that there is no possibility of business.
Unit Eight p130
1. Under separate cover, we have airmailed samples of our new articles for your reference. These new articles are moderate in price and excellent in quality. We think it will be to your advantage to push sales of them at an early date.
2. Since the required articles are not available, we would like to recommend the undermentioned products which can be supplied from stock for prompt shipment. This recommendation is made in the interest of both parties.
3. While thanking you for your letter Nov. 15 concerning electric fan Art. 2112, we regret being unable to promote sales as your price is too high to interest buyers to make a counter-offer.
5. With a view to support your sales, we have specially prepared some samples of our polin together with a price list, which are enclosed for your consideration. Owing to its superior quality and reasonable price, our polin has met with a warm reception and quick sale in most European countries. We think it is to your advantage to buy this item for sale in your market.
Unit Nine p147
Dear Sirs
We thank you for your order of September 10 for brown serge, but regret being unable to entertain it because since we offered you on August 15, the price has risen considerably. We ourselves even could hardly replenish our stock at the price quoted you previously. It is hoped that you will understand the position we are facing.
May we inform you that the ruling price for the article on your order is now at US $ 1.05 per yard FOB Shanghai. However, in order to finalize this first transaction between us, we are prepared to allow you a 2% discount on the above rate.
We sincerely recommend you to accept our proposal as our stocks are getting lower day by day, and we are afraid we shall be unable to meet your requirements if you fail to let us to have your confirmation by return.
We look forward with pleasure to receiving your reply.
Yours faithfully
Unit 10 p163
1.Please note that payment is to be made by confirmed, irrevocable L/ C allowing partial shipments and transhipment, available by draft at sight.
2. Our usual mode of payment Is by confirmed, irrevocable L/ C, available by draft at sight for the full amount of the invoice value to be established in our favor through a bank acceptable to us.
3. It has been our usual practice to do business with payment by D/P at sight instead of by L/C. We should, therefore, like you to accept D/P terms for this transaction and for future ones.
4. Your proposal for payment by time draft for Order No. 1156 is acceptable to us, and we shall draw on you at 60 days’ sight after the goods have been shipped. Please honor our draft when it falls due.
5. In order to pave the way for your pushing the sales of our products in your market, we will accept payment by D/P at sight as
a special accommodation.
6. Your request for payment by D/P has been taken into consideration. In view of the small amount of this transaction, we are prepared to effect shipment on this basis.
P174
1. The 800 bicycles under Contract 268 have been ready for shipment for quite some time, but we have not yet received your covering L/C to date. Please open the L/C as soon as possible so that we may effect shipment.
2. If your L/C reaches us by the end of this month, we will exert our utmost efforts to arrange shipment of your ordered goods at the beginning of next month.
3. As you failed to establish in the time the L/C covering our sales confirmation No. 1033, we have to rescind (recall ) this sales confirmation and hold you responsible for all the losses arising therefrom.
4. You may recall that according to the stipulations of our S/C No. 321, the relevant L/C should reach us not later than Nov. 1
5. We, therefore, hope that you will open it in time so as to avoid any delay in effecting shipment.
5. We wish to point out that the goods under our S/C No. 112 (your Order No. 4831) have been ready for shipment for a long time. We have been waiting for the arrival of your L/C but regretfully no L/C has been received by us nor have we heard anything from you in this respect. Please let us know upon receipt of this letter whether you have any difficulties in opening the L/C.
P184
1.Among the clauses specified in your Credit No. 4567, we find that the following two points do not conform to the contract stipulations:
(1) …. (2) ….
As the goods are now ready
P199
4) The packing of Men’s shirts is each in a polybag, 5 dozen to a carton lined with water-proof paper and bound with two iron straps outside.
10) Our cotton prints should be packed in cases lined with kraft paper and water-proof paper, each consisting of 30 pieces of in one design with 5 color ways equally assorted.
新闻编辑思考练习题 第一章概论 1、试分析二十一世纪的新闻编辑工作环境。 2、报纸编辑工作的内容是什么？工作流程是怎样的？ 3、新闻编辑工作的特点是什么？ 4、怎样才能做一个合格的新闻编辑？ 第二章报纸设计 1、报纸的特点是什么？ 2、试对报纸的发展条件加以分析。 3、什么是报纸的编辑方针？ 4、对某一家报纸的定位与设计作出分析评价。 5、 [综合练习之一]：设计办一份面向大学生的报纸，并写出方案(课堂演示与讨论)。 第三章新闻报道策划 1、新闻报道策划的依据是什么？ 2、新闻报道策划有哪些主要类型？ 3、新闻报道策划的内容有哪些？ 4、试列举几种基本的新闻报道方式。 5、试分析近期的一项重大新闻报道，指出优点与不足。 6、 [综合练习之二]：试为前一章中设计的报纸进行一次新闻报道策划，写出策划方案(课堂演示与讨论)。
第四章稿件分析与选择 1、分析与选择稿件的意义和目的是什么？ 2、如何分析稿件的新闻价值？ 3、如何判断新闻稿件的社会效果？ 4、如何根据报纸的特点选择稿件？ 5、新闻稿件的用途主要有哪些？ 6、 [综合练习之三]：根据前一章中设计的报道方案，从已经采写的稿件或相关媒介的报道中选择若干适合采用的稿件。 7、阅读并分析下面这条稿件，指出它存在的不足。如果你是中国青年报的编辑，会要求记者怎样采写这条新闻？请提出设想，并说明理由。如果你是中国人民大学校报的编辑，又会要求记者怎样采写这条新闻？也请提出设想，并说明理由-- 《全国青少年网络文明公约》正式发布 今天上午，中国人民大学学生活动中心网络教室里掌声阵阵，一片欢腾。对于全国亿万青少年来说，今天是一个特殊的日子，共青团中央、教育部、文化部、国务院新闻办公室、全国青联、全国学联、全国少工委、中国青少年网络协会联合召开网上发布大会，向社会正式发布《全国青少年网络文明公约》。10时整，全国人大常委会副委员长许嘉璐郑重按动键盘，正式揭开了中国青少年计算机信息服务网上的《全国青少年网络文明公约》主页面，宣告《全国青少年网络文明公约》正式发布。这标志着我国青少年有了较为完备的网络行为道德规范。这是我国青少年网络生活中具有里程碑意义的一件大事，必将在今后的网络使用中产生深远的影响。 在发布大会上，深受青少年网友喜爱的王小丫、姜昆、董浩被聘为"全国青少年网络文明公约"宣传大使。中国人民大学的学生代表向全国青少年发出《遵守公约，文明上网，营造健康的网络道德环境》倡议：积极响应《公民道德建设实施纲要》的号召，高举网络文明的旗帜，自尊自爱，文明上网，要严格自律，争做遵守网络道德的模范；要弘扬新风，争做传播网络文明的使者；要规范操作，争做维护网络安全的卫士；为营造健康向上的网络环境，推进我国社会主义现代化建设事业贡献出年轻人的青春、智慧和力量！
………… 外经贸英语函电整个流程 外贸究其根本，用同事的语言来讲就是“买进”和“卖出”。那我们在外贸英语中用比较专业词汇讲就是“出口”(Export)和“进口”(Import)。 那它又不像我们在日常生活中买进和卖出这么简单，因为它涉及到的是跨国交易，其中里面有许多我们需要注意事项和办理的业务。因其复杂 性，所以那我们要学习的东西也就比较多。那我们今天就先把外贸的总 体流程和本书课程设置的框架跟大家一起分享。 一. 外贸的总体流程： ↓1.寻找目标客户--Souring the resource. ↓a.寻找国外进口商。Sourcing the importer. ↓根据自己产品的特色，来寻找国外潜在的目标客户即进口商(importer),那对于我们来讲，我们就是出口商(Exporter)。搜索的途径就有很多了,例如 ↓利用goolgle搜索引擎，采购商买家资料，参加广交会等等。 ↓b.寻找国外出口商。Souring the exporter. ↓根据自己的需求，来采购国外出口商的产品。那对于我们来讲，我们就是进口商(Importer)。搜索的途径也比较多，例如goolgle搜索引擎，参加 ↓国外的展会，拿到国外出口商的资料等等。 ↓那大家都知道我们是出口大国，所以我们在外贸中遇到的一般都是第一种情况。所以在今后的课程当中，我们也将重点学习如何做好出口外贸 ↓ ↓→2. 建立贸易关系----Establish Business relations. ↓上面第一点讲到了寻找目标客户，那我们找到后就要进行 这一步的建立贸易关系问题了。 那这里面我们要做的 工作就比较多了,具 体如下： ↓a.自我介绍----Self introduction。在外贸英语中就要用到自我介绍函电了。一封很好的外贸自我介绍函电可以很好的开启外贸合作之门。 ↓b.提供产品目录-----Sending Catalog。根据客户的需求提供适当的产品目录供客户参考。 ↓c.邀请参加展会和工厂---Invitation to Fair and factory。更进一步的要客户了解我们的产品，提供合作的成功率。 ↓d.报价给客户。----Provide quotations。客人在选定感兴趣的产品之后，那我们做好详细的资料提供报价给客人。 ↓e.准备样品。-------Prepare the samples。根据客人的要求，提供样品给客人。等待客人确认。 ↓
外贸英语函电与单证 English for International Business Correspondence & Documents 、基本信息 课程代码：b02221506 课程学分： 面向专业：电子商务、工商管理、物流管理、国际经济与贸易 课程性质：学科基础必修课 开课院系：商贸系 使用教材：主教材：商务英语函电与单证杨乐梅编南开大学出版社第1 版辅助教材：外贸函电与单证黄丽威编高等教育出版社第一版参考教材：国际商务函电刘惠玲等编对外经济贸易大学出版社第二版先修课程：国际贸易理论与实务 并修课程： 后续课程： 、课程简介 《外贸英语函电与单证》以增强学生外贸英语交流能力为主旨，根据现代外贸英语函电的特点，结合外贸业务实际情况和需要，确定课文场景、业务环节，将信文与有关单证的学习合为一体，按照进出口业务各主要环节的顺序，较系统介绍了外贸英语函电、基本单证的写作特点与技巧。通过此课程的学习使学生可以用英文方式描述货物进出口的业务流程、操作，能准确理解客户来电目的，并熟练回复，能够阅读、理解、起草、审核相关业务单证等， 提高在国际商务活动中的运用英语进行交流的能力。 三、选课建议 本课程适合对外贸易、商务英语、经济类本科专业学生选修。 四、课程基本要求 通过此课程的学习 1. 让学生能读懂并会写进出口业务中常用的英语函电如建立贸易关系、询盘、发盘、还盘、信用证修改、装运、保险、 索赔与理赔函 2. 能制作业务相关的单证如合同、发票、箱单、提单、保单、装箱单、产地证等， 3. 能用英文商务函电和单证进行国际商务工作 五、课程内容 Unit One Business Letter Writing 基本要求：通过本章学习，应准确掌握商务信函的基本格式；了解商务往来中的传真、信函、邮件格式的略微差异并区别运用。 教学内容: 1. E-MAIL 2. FAX 3. LETTER Priciples of Business Letter Writing Layout of Business Letters Envelop Unit Two Establishing Business Relations 基本要求：通过本章学习掌握进出口业务中首次联系、建立贸易关系时起草相关信函的格式、主要内容以及注意事项， 写出独具特色的首次沟通函。 教学内容: Introduction Specimen Letters ：Leter-2(1),(2),(3)
外贸英语函电课程提纲 （2013 ---2014 学年第 2 学期） 级别：2011 学院：国际教育学院 专业：双学位国际经济与贸易班级：1班、2班 一、【课程信息】 课程名称：外贸英语函电 课程代码： 周学时：3 学分：3 考试性质：考查 二、【教师信息】： 授课教师电话E-mail 办公室答疑时间 忻艺珂12 210 周三7、8节（请预约） 上课时间与地点周三1、2节14033 周四1、2节（仅双周）2102 三、【课程描述（课程简介）】： 《外贸英语函电》课程的目标是：经过48个学时的教学，使学生掌握一定的商务函电基础知识和技能，熟悉各种商务函电的组成结构，掌握各种信件、电报和传真的写作方法，同时要求学生了解各种函电的写作风格，以及特殊的表现形式。 此课程是国际经济与贸易专业的专业核心选修课，以《国际贸易实务》课程为基础，是《商务英语》和《外贸英语》等课程的延展课。学生可将其作为实际外贸业务应用的参考，特别是对商务函电往来的环节和贸易术语的学习有重要作用。学生需有较好的英文听、说、读、写、译能力。 四、【课程目的】 通过本课程的学习，使学生对大纲范围内的商务英语函电的内容有比较系统和全面的了解，掌握商务英语函电的基本词汇、英语术语、缩略语、惯用句型和表达方法和基本格式，熟悉商务活动中的成交过程及各个环节和特点，掌握阅读和书写商业书信和来往函电的技能，根据实际工作需要，综合训练英语口语和写作交际能力，商务知识，谈判技巧，商务单证和电子商务运用能力。能够通过电子邮件商务函电写作形式，独立进行网络信息查询、产品信息发布、网站和产品宣传、与客户利用现代交际工具进行勾通，具有一定的拓展业务的能力。 课程的设计围绕岗位应用，紧跟现代网络营销技术和手段，使用案例教学，突
新闻编辑学考试题库 一、名词解释 第二章报纸设计 1、报纸设计——报纸编辑根据报纸的外部环境与内部条件，在确定编辑方针的前提下，对报纸的规模、结构和形象进行整体设计 2、编辑方针——根据办报方针对报纸编辑工作作出的决策，它规定了报纸的读者对象、传播内容、报纸水准与风格特色，是报纸编辑工作必须遵循的准则 第五章新闻标题 1、新闻标题——新闻标题是用以揭示、评价新闻内容的一段最简短的文字，用大于正文的字号刊于新闻之前 2、大标题——多条新闻共有的标题，用以概括这些新闻的共同主题；可以对新闻事实加以揭示，也可以提出观 点、发出号召 3、提要题——传统意义的提要题指在重要的长新闻的主题之下，所加的“内容提要”式的长副题，较详细地概 括新闻最主要的内容。近年来提要题有新的发展，内容、形式和位置都可有所变化。 4、小标题——又称分题、插题，通常用于篇幅较长的稿件，具有长文短化、方便读者选择阅读的作用。在不影 响内容表达的前提下，小标题的结构、字数应尽量相近，所辖文字长短也相近，富有节奏感，层次更分明 第六章版面设计与排版 1、报纸版面——各类稿件在报纸上编排布局的整体产物，是读者第一接触的对象 2、版心——除去周围留的空白，一块版面上真正容纳文字与图片的区域 3、基本栏——横排报纸的版心纵向等分为若干栏，称基本栏，一般为5-8栏之间 4、报眉——眉线上方所印的文字，一般刊登该版名称、版序、出版日期、版面内容标识等 5、大头条——在版面上占有绝对地位，是本版最重要的稿件，一般占四至六栏宽。 6、小头条——处于版面重要位置，但实际并非头条的稿件。一般位于真正的头条之上、之左，标题小于头条， 涉及重要人物、机构、活动，但无实质性的重要内容，字号多为一号 7、版面语言——指版面特有的表现手段。版面语言的基本形式包括：版面空间，编排手段，版面的布局结构。 8、版面空间——版面所提供的表现编排思想和内容的空间。包含的主要因素是：区域、面积、距离、形状。 9、编排手段——安排稿件所采用的物质手段，是版面语言的一种基本形式，包括：字符、图像、线条、色彩 10、综合式版面——整个版面包含的稿件较多,虽有主次之分,但不强调稿件之间的轻重差别 11、重点式版面——特别强调版面的某一局部，使其成为版面上的重点 12、集中式版面——用整个版面或版面的绝大部分刊登有关同一主题的稿件 13、编排思想——依据报道思想对版面编排的决策，是版面编辑根据对各篇稿件的评价对在版面上恰当安排这些稿件的整体构想 14、同题集中、专栏集中、集纳性专栏、单一性专栏 15、集纳——将几篇有联系的稿件组合在一起，使之或相互补充，或相互映衬、比较 补充：新闻图片：图片的一个子概念，广义指在新闻媒体上出现的全部图片，狭义仅指与新闻保持着直接与密切关系的图片，或者直接反映新闻，直观传递新闻信息，或者评价新闻事实，表达媒体观点。 二、简答题 第一章概论： 1、你认为当前报纸版面编辑出现了哪些新特征或趋势。大信息量；版面简洁；图像化；强化新闻版；专刊、副
Lesson2 1. Through the courtesy of Messrs, Freeman Co., we learn that you are one of the leading importers of light industrial products in your country 2. We are a state –owned corporation, specializing in the export of metals, and have engaged in this line of business for many years .our products have won favorable comments abroad 3. We are desirous of establishing business relations with your corporation so as to c\expand the sales of our products at your end 4. The commercial counselor’s office of your e mbassy in china has informed us that you intend to import lathes form china and we and writing to you in the hope that we any establish business relations with you in this line 5. We will send you our quotations and samples immediately upon receipt of your specific enquiry 6. Please let us know your specific requirement so that we can send you by separate post our catalogue and quotation Lesson3 1. Smith &Co, in Vancouver has written to us that they wish to act as our agent for handicrafts in Canada. They have given us your name as their reference. .we are therefore writing to you with the request that you would obtain for us any information about the company, we thank you in advance. 2. We should appreciate it if you could obtain for us all information bouts the financial and credit standing of Messrs, James Neil &co. in London. The reference they have given us is their bank, Hongkong and Shanghai banking corporation. 3. Messrs. Armstrong &.smith co. have written to us with the hope to open up business relations with us .before trading with them, we would like to know their credit status and should be pleased to enter into trade relations with your firm but hope that you will provide us with two bank reference so that we my proceed with negotiation of business. 4. The firm enquired about in your letter was founded in 1970with a capital of US $100,000 and an annual turnover of US $300,000. It is learned that they had a profit of US$50,000 last year. 5. Messrs, William baker &co. you inquired about are a large importer of textiles. The maximum credit we granted to them is 5,000 in the past and they can meet their obligation in time. Lesson 4 1. Specializing in the import and export of various light industrial products, we are a state-owned corporation and have had business relations with Gordon &company at your end for many years. 2. We have learned that you are in a position to export cameras of the latest model RX31.we are therefore writing to you and hope that you will send us a copy of the catalogue .in the meantime, please let us know the lowest price so that we can approach our clients for sales. 3. Please be informed that we are one of the largest importers of silk in the world we have been importing this item from Japan and now intend to extend our business to import the same from china 4 We hope you will inform us of the main items you can export. It would be better if you could send us a few copies of your export catalogues and cutting samples of various kinds of silk for our choice. 5 With regard to your enquiry of the 4th March for spanners, we, first of all, express our regret for not being unable to quote you promptly as our manufactures have to look into the possibility of meeting your special requirement. 6 As regards your enquiry for Teases; we are pleased to inform you that the manufacturers have agreed to supply you with 100sets through our repeated effort. Lesson5 1. We have received your letter of …and wits to quote for elephant brand adjustable wrenches as follows:
第一章新闻编辑工作概论 1、新闻编辑工作是怎样随着媒介形态变化而发展的？ 答：两次“广播热”：第一次热潮源自1986年12月15日珠江经济广播电台（原广东二台）的开播，这是国内第一个专业广播电台。第二次热潮起始于1992年10月28日上海东方广播电台开播。无论是珠江经济台的成功，还是上海东方广播电台的崛起，都标志着广播经营理念的变革和新闻采编业务的创新。 电视新闻传播的发展分为四个阶段：第一阶段是口播新闻阶段。从BBC正式播送电视节目到20世纪40年代美国出现最早的电视新闻，都是有记者编辑写稿，播音员读播，观众只闻其声不见其形，评论家评价当时的电视新闻是单调、冗长而又沉闷的。电视新闻的第二个阶段是影片新闻阶段。电视新闻以形象画面为特点的传播历史。70年代以后，电视新闻进入了第三个阶段——电子新闻摄录阶段。电子新闻采摄手段的运用，使电视记者在新闻事件现场的采访报道能够摄录同步，是电视新闻拜托了新闻电影的模式而有了自己的语言。电视新闻发展的第四个阶段是卫星传送阶段。通讯卫星传播极大的提高了电视新闻的时效性和覆盖面，使其成为观众最多、最有影响的新闻媒介。 ENG的应用，使电视新闻告别了完全依赖电影胶片的历史，简化了电视节目制作程序，缩短了电视新闻的制作时间。20世纪80年代计算机系统应用于传送稿件和字幕制作等，再次提高了电视编辑的工作效率。90年代，多媒体非线性编辑系统进入电视节目制作领域，克服了ENG设备只能顺序看片，不能随意挑选画面的缺陷，同时大大丰富了电视制作手段，提高了电视画面质量，节省了编辑制作的时间。 崛起于20世纪后期的国际互联网为新闻传播提供了一个全新的载体。统媒介走进互联网大致经历了三个阶段：第一阶段是翻版阶段，即将印刷版直接搬上网络，除了版面设计不同外，内容与母报并无区别。第二阶段是变化阶段，网络媒介开始自觉地利用网络传播的特点来进行内容与形式的取舍。第三阶段是综合发展阶段，网络媒介成为一种真正独立的媒介，综合了多种媒介形式，包括声音、图像、影响、动画等。 新闻编辑工作在网络媒介诞生之后，进一步发展，表现出两种趋势：第一种趋势是对各类传统新闻媒介编辑业务的融合和整合，即将报纸的文字、图片、版面编辑方式和广播的音频编辑、电视的音频与视频编辑相融合，同时根据网络的传播特点进行整合，形成真正的多媒体传播模式。第二种趋势是新闻编辑业务与新闻信息采集的一体化趋势。即使在专业化的网络传播媒介中，由于网络传播追求实效性、将球互动性的特点，也在促使新闻采集与编辑一体化。 网络新闻编辑除了编辑新闻稿和涉及新闻网页外，还兼做部分采访和全部的新闻发布方作。网络新闻从传统的采写、编辑、发布分离的方式向采编合一、编发合一的无纸传送、网络下载和打印的方向发展，大大降低了新闻产品生产的成本。 2、新闻编辑工作的内容是什么？ 答：新闻编辑工作的内容包括：新闻信息载体设计、新闻报道的策划与组织、新闻作品的修正和把关、新闻信息的整合与展示、新闻互动与公共交流的组织与引导。 新闻信息载体设计是宏观的、前期性的新闻编辑业务，具体包括对报纸新闻版组或新闻版（含新闻性专版）的定位与设计、对广播电视新闻频道或新闻栏目的定位与设计、对网络媒介的新闻频道或新闻栏目的定位与设计。 新闻报道的策划与组织中观的、贯穿传播活动全过程的新闻编辑业务，具体包括对各个时期新闻报道选题的决策、对报道方案的设计，以及对新闻报道活动的组织实施和调控。 新闻作品的修正和把关是微观的、更加具体的新闻编辑业务，具体包括了对所有表现形态的新闻作品的选择、修正和核查把关。 3、简述报纸的新闻编辑工作流程。 答：确定报纸的编辑方针→设计报纸的内容结构、版面形象和风格特色→设计报纸的各个新闻版及专栏→设计和组织目前阶段的重大新闻报道→分析、选择新闻稿件→修改新闻稿件→制作新闻标题→配置新闻稿件→编排新闻版面→校对、签发 4、观察我国报纸在媒体融合进程中的最新变化，分析新闻编辑在这种变化中的工作表现。 答：第一，媒体融合在西方国家的早期实验：“协商模式”——“合作分类模式”——“合作操作模式” 第二，从“互动”到“一体”的中国媒体战略：（1）“报网互动”，报纸与网站作为两个相对独立的媒体进行合作。最早的互动是报纸借助网络技术进行新闻信息传播活动。报网之间的内容复制是另一种简单的互动模式。更进一步的互动是报纸与网站合作进行新闻报道。报纸与网站共同开设新闻栏目，是一种更趋于稳定的互动模式。报纸与其他网站进行战略意义上全方位媒体合作，也是报网互动的一种有效模式。 （2）“报网一体”，报纸与网站的整体融合 （3）新闻编辑部重构与“融合新闻” 5、新闻编辑工作有哪些特点？ 答：（1）对于报纸及其新闻传播活动的“总设计”与“总指挥”
Unit two 1 你方1994年9月2日来函收到。我们很高兴告诉你，你所要的商品属于我公司的经营范围。 Your letter of September 2, 1994 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activities. 2 你地中国银行函告，你们是纺织品的进口商。我们专营纺织品出口业务，愿与贵公司建立业务关系。 The Bank of China in your city has informed us that you are importers of textiles. We specialize in the export of textiles and are willing to enter into business relations with you. 3 遵照你方要求，我们正寄上一套布匹剪样。希望这些样品能及时到达，并使你满意 In compliance with your request, we are sending you a range of cut samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction. 4 你方9月4号来函收到。承告你们对肉类罐头有兴趣，并考虑试定。 We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us.
Unit two ?be glad to……高兴做某事inform 通知，告诉，告知 ?fall within the scope of 属于……的范畴 1 你方1994年9月2日来函收到。我们很高兴告诉你，你所要的商品属于我公司 的经营范围。 Your letter of September 2, 1994 has been received. We are glad to inform you that the articles required by you fall within the scope of our business activities. ?textile n. 纺织品adj.纺织的specialize in 擅长于，专攻enter into 开始 2 你地中国银行函告，你们是纺织品的进口商。我们专营纺织品出口业务，愿与贵 公司建立业务关系。 The Bank of China in your city has informed us that you are importers of textiles. We specialize in the export of textiles and are willing to enter into business relations with you. ?in compliance with 顺从，遵照piece goods 匹头, 布匹 ?be found to someone’s satisfaction 满某人的意 3 遵照你方要求，我们正寄上一套布匹剪样。希望这些样品能及时到达，并使你满 意 In compliance with your request, we are sending you a range of cut samples of our cotton piece goods. We hope they will arrive in time and be found to your satisfaction. ?place an order 下订单 4 你方9月4号来函收到。承告你们对肉类罐头有兴趣，并考虑试定。 We have received your letter of September 4 informing us that you find our canned meat satisfactory and that you consider placing a trial order with us. ?as requested 依照请求for sb’s reference 供XX参考 ?forward vt.转寄, 促进, 运送without delay 赶快，立刻 5 按照你方要求，我们附上一套小册子（说明书）连同价格单，供考虑。若你对所 列商品感兴趣，请告具体需要。一俟收到询价，我们立即寄送报价单。 As requested, we enclose a range of pamphlets together with our price lists for your reference. If any of the items listed meets your interest, please inform us of your specific requirements. On receipt of you enquiry, we shall forward you quotations without delay. ?on the basis of 在……的基础上equality and mutual benefit 平等互利 6 贵国驻中国大使馆已把贵行作为中国罐头食品的买户介绍给我们。我们专营这一 业务。希望在平等互利的基础上与你方建立业务关系 Your firm has been recommended to us by your Embassy in China as a buyer of Chinese canned goods. We wish to inform you that we specialize in this line and hope to enter into trade relations with you on the basis of equality and mutual benefit. ?leaflet n. 散页印刷品specification n.规格
诚信应考考出水平考出风格Array浙江大学城市学院 2009— 2010学年第二学期期末考试试卷 《新闻编辑学》（A） 开课单位：传媒分院考试形式：闭卷考试时间：2010年1 月22日所需时间： 120分钟 1．《人民日报》是开报纸，《参考消息》是开报纸。 2．报纸有很多属性传播新闻信息是它的_____________，引导舆论、指导工作是它的 ____________，普及知识、提供娱乐是它的文化属性。 3．编辑方针是报纸编辑工作必须遵循的准则。编辑方针的内容包括_________________、 __________________和报纸水准的设定。 4．复合式标题，除了主题外，还有______________或________________。 5．标题“将创新进行到底”运用的修辞手法是__________，标题“种葱种出大学问”运用的修辞手法是__________。 6．稿件的配置包括稿件的__________和稿件的_________以及稿件的调剂。 7．新闻图片是新闻形象的现场_____________，是一种_____________。 8．副刊同新闻版比，具有______ ____；同杂志比，具有 _____ _____。 9．以文学形式反映社会生活各个领域的副刊称___________________；专门反映文艺界人士及其创作活动的副刊称___________________。 10．浙江日报的《今日关注》属于___ ____专刊，《理论视野》属于___ ____专刊。11．整个或绝大部分的版面刊登同一主题的稿件，这样的版面称为__ ___ _；整个版面稿件较多，虽有主次之分，但不强调稿件之间的轻重差别，这样的版面称为___ _______。12．上海市级新闻网站是 _________，湖南省级新闻网站是 __________。 13．写出两部2009年国内热播电视剧:________________、_______ _______。 14．写出两个2009年中国热点新闻事件:________________、_______ _______。 15．写出缩略语EMS、3G的中文意思: ________________、_______ _______。
1. 我们愿与贵公司建立业务往来。 We are willing to establish trade relations with your company 2. 我们愿与发展对方贸易提供机会。 We wish to offer you an opportunity to develop bilateral trade. 3. 我公司经营电子产品的进出口业务，希望与贵方建立商业关系。 This corporation specializes in importing and exporting electronic products and wishes to enter into business relations with you. 4. 根据你公司1月20日来函要求，现附目录一份。 As requested in your letter of Jan.20, we enclose a copy of our catalogue. 5. 对你努力为我公司产品开拓市场，深表感谢。 We very much appreciate your efforts to explore the market for our products. 6. 我们相信，贵我双方的业务将随着时间的推移而得到发展。 We are sure that the business between us will be promoted in years to come. 7. 我们保证对于贵方的询价给予充分的重视。 We assure you of our best attention to any inquiries from you. 8. 殷切地盼望早日来函。 We anticipate a prompt reply from you. Unit Two 1.如果你方报价具有竞争性，交货期可接受的话，我们愿与你方交货。 We shall be very glad to place our order with you if your quotation is competitive and delivery date acceptable. 2. 一收到你方具体询价，我们将电告报价。 As soon as we receive your specific inquiry, we will cable our quotation. 3. 如果你方有兴趣，请电告我方，说明所需数量。 If you are interested, please cable us, indicating the quantity you require. 4. 此发价为实盘，一你方在本月底前复到有效。 This offer is firm, subject to your reply which should reach us not later than the end of this month. 5. 我们对贵方发盘颇感兴趣，不日内将给予明确回复。 We find your offer very interesting and shall give you a definite reply in a few days 6. 鉴于我们长期的贸易关系，特报此盘。 It is in views of our longstanding business relationship that we make you such an offer. 7. 这是我方最新价格单，您会发现我方价格是具有竞争性的。 This is our latest price list. You’ll find our prices is very competitive. 8. 如果你方订货数量大，价格还可以进一步考虑。 We can reconsider our price if your order is big enough. Unit Three 1. 若你方愿降低价格，比方说百分之五，我们愿向你方试订此货。 Should you be prepared to reduce the price by, say, 5%,we would place trial order with you 2. 鉴于我们已按此价与买主大量成交，我们不可能在降低价格In view of the fact that we have done a lot of business with buyers at this price, we cannot reduce our price any
《外经贸英语函电》试题库 I. Translate the following terms into English 目录按照要求 订单实盘 市场经济虚盘 电子邮件汇票 询盘装运 报盘还盘 报价利润 信用证折扣 你处形式发票 供你参考一式两份 信誉以……为准 支付条款唛头 代理与……建立业务关系 确认保险费 即期索赔 投保保险单 电子商务装船通知 集装箱托收 汇付成交 检验证书已脱销 毛重净重 纸箱捆 一切险发票金额 提单运输单据 仲裁会签 II. Choose the best answer for each of the following questions.
( ) 1. We thank you for your letter of March 13 and the _____ catalogue. A. given B. sent C. enclosed D. presented ( ) 2. They found an opportunity to purchase six _____ leather shoes. A. thousands pairs B. thousand pair of C. thousands of pair D. thousand pairs of ( ) 3. The letter we sent last week is an enquiry _____ digital cameras. A. about B. of C. for D. as ( ) 4. What kind of products do you think _____ particularly interested _____? A. are they, in B. they are, in C. are they, / D. they are, / ( ) 5. We owe your name and address _____ Italian Commercial Bank who informed us that you are in the market _____ table-cloths. A. from, for B. to, with C. from, with d. to, for ( ) 6. While _____ an enquiry, you ought to enquiry into quality and price etc.. A. making B. sending C. offering D. giving ( ) 7. In order to obtain the needed information, the inquirer should simple, clearly and concisely write _____ he wants to know. A. that B. so C. what D. because of ( ) 8. We are a specialized corporation, _____ the export of animal by-products. A. dealing with B. dealing C. handling D. dealt in ( ) 9. We are willing to enter into business relations with you on the _____ of equality and mutual benefit. A. base B. basis C. bases D. based ( ) 10.We would not give you any lower price _____ you could place an order for more than 500 tons. A. expect B. until C. unless D. besides ( ) 11. We _____ some brochures _____ to illustrate the types of materials we manufacture.