Business Mid-term exam

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UNIT 11

HRM

Affirmative action

Reverse discrimination

Job analysis

Job description

Job specification

Job simulation (P299)

Job sharing (P308)

Recruitment

Selection

Contingent workers

Training and development

Orientation

On-the-job training

Off-the-job training (P299)

Apprentice programs

Online training

Vestibule training

Management development

Network

Mentor

Performance appraisal

Fringe benefits

Cafeteria-style fringe benefits

Flextime plan

Core time

Compressed workweek

UNIT 13

Marketing

Marketing concept

Marketing mix (P350)

Marketing research (P354)

CRM

Product

Test marketing

Brand name

Promotion Secondary data

Primary data

Focus group

Environment scanning

Consumer market

Business-to-business market

Market segmentation

Target marketing

Niche marketing (P362)

One-to-one marketing (P362)

Mass marketing (P362)

Relationship marketing (P363)

Geographic segmentation

Demographic segmentation

Psychographic segmentation

Benefit segmentation

Volume segmentation

UNIT 14

Value

Total product offer

Product line

Product mix

Product differentiation

Convenience Gs and Ss

Shopping Gs and Ss

Specialty Gs and Ss

Unsought Gs and Ss

Industrial goods

Bundling

Brand

Trademark

Manufacturers’ brand names

Dealer brands

Generic goods

Knockoff brands

Brand equity

Brand loyalty

Brand awareness Brand association

Brand manager

Product screening

Product analysis

Concept testing

Commercialization

Product life cycle

Target costing

Competition-based pricing

Break-even analysis

Total fixed costs

Variable costs

Skimming price strategy

Penetration strategy

Everyday low pricing (EDLP)

High-low pricing strategy

Psychological pricing

UNIT 15

Marketing intermediaries

Channel of distribution

Agents/brokers

Wholesaler

Retailer

Utility

Time utility

Place utility

Possession utility

Information utility

Service utility

Merchant wholesalers

Rack jobbers

Drop shippers

Cash-and-carry wholesalers

Intensive distribution

Selective distribution

Exclusive distribution

Electronic retailing

Telemarketing Direct selling

Direct marketing

Corporate distribution system

Contractual distribution system

Administered distribution system

Supply chain

Supply-chain management

Logistics

Inbound logistics

Materials handing

Outbound logistics

Reverse logistics

Freight forwarder

Intermodal shipping