Business Mid-term exam
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UNIT 11
HRM
Affirmative action
Reverse discrimination
Job analysis
Job description
Job specification
Job simulation (P299)
Job sharing (P308)
Recruitment
Selection
Contingent workers
Training and development
Orientation
On-the-job training
Off-the-job training (P299)
Apprentice programs
Online training
Vestibule training
Management development
Network
Mentor
Performance appraisal
Fringe benefits
Cafeteria-style fringe benefits
Flextime plan
Core time
Compressed workweek
UNIT 13
Marketing
Marketing concept
Marketing mix (P350)
Marketing research (P354)
CRM
Product
Test marketing
Brand name
Promotion Secondary data
Primary data
Focus group
Environment scanning
Consumer market
Business-to-business market
Market segmentation
Target marketing
Niche marketing (P362)
One-to-one marketing (P362)
Mass marketing (P362)
Relationship marketing (P363)
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Benefit segmentation
Volume segmentation
UNIT 14
Value
Total product offer
Product line
Product mix
Product differentiation
Convenience Gs and Ss
Shopping Gs and Ss
Specialty Gs and Ss
Unsought Gs and Ss
Industrial goods
Bundling
Brand
Trademark
Manufacturers’ brand names
Dealer brands
Generic goods
Knockoff brands
Brand equity
Brand loyalty
Brand awareness Brand association
Brand manager
Product screening
Product analysis
Concept testing
Commercialization
Product life cycle
Target costing
Competition-based pricing
Break-even analysis
Total fixed costs
Variable costs
Skimming price strategy
Penetration strategy
Everyday low pricing (EDLP)
High-low pricing strategy
Psychological pricing
UNIT 15
Marketing intermediaries
Channel of distribution
Agents/brokers
Wholesaler
Retailer
Utility
Time utility
Place utility
Possession utility
Information utility
Service utility
Merchant wholesalers
Rack jobbers
Drop shippers
Cash-and-carry wholesalers
Intensive distribution
Selective distribution
Exclusive distribution
Electronic retailing
Telemarketing Direct selling
Direct marketing
Corporate distribution system
Contractual distribution system
Administered distribution system
Supply chain
Supply-chain management
Logistics
Inbound logistics
Materials handing
Outbound logistics
Reverse logistics
Freight forwarder
Intermodal shipping