商务英语翻译 (第4讲)

商务英语4各单元的课文翻译

Unit 1Hard Sell around the Photocopier应当高度重视复印机旁的非正式沟通Sociologists have long recognized that businesses of less than 200 individuals can operate through the free flow of information among the members. Once their size exceeds this figure, however, some kind of hierarchical structure or line management system is necessary to prevent total chaos resulting from failures of communication. Imposing structures of this kind has its costs: information can only flow along certain channels because only certain individuals contact each other regularly; moreover, the lack of personalized contacts means that individuals lack that sense of personal commitment that makes the world of small groups go round. Favours will only be done when there is a clear quid pro quo, an immediate return to the giver, rather than being a matter of communal obligation. Large organizations are less flexible.一直以来，社会学家认为一项规模小于200人的事业，可以通过成员间自由的信息沟通而正常运转。

商务英语翻译4.1商务信函的翻译_OK

2. We know you are interested in walnuts, but regret to advise that this item is out of stock. 我方得知贵方对我方的核桃感兴趣，但很抱歉目前没有存货。
3. Please quote us your lowest price for walnuts. 请向我方报核桃最低价。
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4.3.3 报盘
Thank you for your enquiry of May 11. We confirm having received your sample. We have carefully examined the sample and can assure you that we are able to produce articles of identical type and quality. Based on your annual requirements, we offer as follows: Plastic Zipper 3#: 1,000 dozen USD 1.2/dz Metal Zipper 2#: 2,000 dozen USD 0.8/dz Net price, FOB Fuzhou The above items for which we have quoted are made of very best quality material and can be supplied in a range of designs and colors.
莎莉
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实训任务案例二：报盘/复函（答案）
Dear John, It was a pleasure to receive your letter of 9 August inquiring about

商务英语的翻译

3 online book stores battle on low-prices, regular shops suffer3网上书店的战斗些便宜,定期商店受到影响Three leading o nline retailers in China - Dangdang.co m, 360buy.co m and - are locked in a battle on lo w price books, leading to a decline in book sales in regular shops, acco rding to media reports.据媒体报导，中国三大网上零售商当当网,360 和在一次竞争中锁定低价格的书,导致了正规商店的书销量下降了。

China's biggest o nline B2C (Business-to-Custo mer) consumer products retailer 360buy.co m launched a marketing campaign claiming to be "20 percent lower than other online book retailers" Tuesday, taking its profit margin to zero or minus. Liu Qiangdong, CEO of 360buy.co m, said in his microblo g that theco mpany will co ntinue the price battle even if books are given away fo r free, acco rding to a National Business Daily repo rt.礼拜二，中国最大的在线B2C(Business-to-Customer)消费产品零售商360 发起了一个营销活动自称是“20%低于其它网上图书零售商“,以其利润率为零或减。

高级商务英语1-UNIT-4-翻译

When Steve Jobs walked on to the stage at San Francisco’s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.
今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.
然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.

高级商务英语1UNIT4翻译

不是所有数字专家都欢迎这样的未来。通过操纵在线商店销售的应用程序，以及为开发这些应用制定规则，苹果对这个新王国的控制更胜于微软对PC的控制。
To critics, this is the dark side of Mr Jobs’ perfectionism. Dependent on Apple’s good graces, new ideas could be stifled. Google, once an ally, has positioned itself as the anti-Apple: a company that has drawn on the openness of the web itself as the model for its own smartphone software.
对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。
如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。他的老对手比尔•盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。
这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。

《商务英语翻译(四)》

年级班级学号姓名座位号……○……题……○……不……○……得……○……超……○……过……○……此……○……密……○……封……○……线…○…云南外事外语职业学院2018-2019学年第一学期 2016级三年制《商务英语翻译（四）》期末考试试卷B☆：考生作答前应检查是否有缺页、白页，以防漏答。

一、请写出每个题中delicate 的意思,并翻译出整个短语。

（本大题20分，每小题2分。

）1. delicate skin2. .delicate porcelain3. .delicate upbringing.4. .delicate living5. .delicate health6. .delicate stomach7. .delicate vase8. .delicate diplomatic question9. .delicate difference10..delicate ear for music二、阅读文章，并按要求完成以下题目（本大题28分，每小题2分。

）I got on horseback within ten minutes after I got your letter. When I got to Canterbury, I got a chaise for town, but I got wet through,and have got such a cold that I shall not get rid of it in a hurry. I got to the treasury about noon,but first of all got shaved anddressed.I soon got into the secret of getting a memorial before the Board, but I could not get an answer then; however I got intelligence from a message that I should get one next morning.短文中get 的意思是;（）1. I got on horseback within ten minutes after I got your letterA. 接到B. 骑马C. 到达D. 换乘（）2. I got on horseback within ten minutes after I got your letterA. 接到B. 骑马C. 到达D. 换乘（）3. When I got to CanterburyA. 接到B. 骑马C. 到达D. 换乘（）4. I got a chaise for townA. 接到B. 骑马C. 到达D. 换乘（）5. but I got wet through, and have got such a cold that I shall not get rid of it in a hurryA. 淋雨B.患了C. 痊愈D. 到达（）6. but I got wet through, and have got such a cold that I shall not get rid of it in ahurryA. 淋雨B.患了C. 痊愈D. 到达（）7. but I got wet through, and have got such a cold that I shall not get rid of it in a hurry 。

商务英语Chapter 4

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Three The Main Contents of Business Negotiation
Notes on the Text
1 .Having an inflexible strategy and limited tactics will almost instantly bring negotiations to an unproductive close. 2. Being able to “think on your feet" will go a long way toward success at the negotiation table. 3. Time zone changes，language problems，and legal wrangling can be major distractions from the goals set forth in the strategy. 4. Many an executive has returned from an overseas negotiation with nothing achieved according to the preplan. 5. Negotiation can be a very stressful affair, and there will be moments when it hardly seems worth the effort.
Chapter Four The Basic Qualities of Business Negotiators
Learning Focus学习要点
1 .Understand the importance of negotiation. 理解谈判的重要性。 2. Comprehend deeply about the qualities of a good negotiator. 深人了解优秀谈判人员需要具备的素质。 3. Know how to develop the qualities in business negotiation. 了解如何培养自己的谈判素质。 4. Know how to be a qualified negotiator. 知道怎样做一名合格的谈判者。 5. Read the text extension freely. 熟读拓展课文。

商务英语 unit4

• 8. Please remove the jammed paper from the photocopier following the instruction.
Unit 4 Office Routines
• 9. As a new employee at your level, you get seven days of annual vacation, along with ten sick days and five personal days.
Unit 4 Office Routines
• A: That’s great! Oh, the meeting-room you showed meu are right. It has all the equipment for presentation there----- the slide projector, the overhead projector, notebook computers, and of course some televisions. And we also have a wonderful video conference room. With it, we can talk with the clients from the different part of the world at the same time.
• A: Yes, that’d be fine. • B: OK, I’ll confirm with you later. • A: Thanks, Mary. • B: No problem.
Unit 4 Office Routines
• Useful Structures • 1. We need to clock in and clock out. • 2. Our office hours are from 10 am to 6

商务英语翻译教程(课件+答案)车丽娟贾秀海主编ISBN9787810788915商务翻译课件改进版

定语从句被动句式比较句式否定句式
商务英语翻译之文体与语篇
商务合同商品说明书商务信函
商标与品牌
商务广告
商号与名片
词义的选择（Choice of Meaning）
变化中的词义（热身）
（二）根据词性确定词义（三）根据专业来确定词义（四）根据词的搭配关系和上下文来确定词义
（一）根据汉语的表达习惯确定词义
net income net profit net conclusion
净收入纯利润最终结论
小数目 1. a low figure 收入低的工人 2. workers on low incomes 3. The simplest way to succeed in business is to buy low and sell high. 生意成功最简单的途径就是贱买贵卖。 4. The value of the pound has fallen to a new low against the dollar. 英镑兑换美元的比值已跌到新的（最）低点。
（四）根据词的搭配关系和上下文来确定词义 1. In case of any request by either party, the party having possession of the desired record may deliver the appropriate records to the requesting party. 2. The price difference should in no case be as big as USD 25 per metric ton. 3. In the case of an order for more than 6 000 pieces, Party B allows a special discount of 6 percent.

商务英语课程ppt课件Unit4BusinessTravel

.Arrive at the airport at least one hour before departure -some airlines require two hour pre-check in. It is best to check with your carrier or booking agent.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.

广东自考商务英语翻译_第四章_政治经济汉译英

广东自考商务英语翻译_第四章_政治经济汉译英政治经济汉译英第一节政治经济习俗语的形象表达与指称意义的解读由于文化差异的影响，不同民族对同一形象往往产生不同的联想和体味，翻译中的形象转换不可避免。

若两种语言中形象与喻义刚好巧合，这种转换就比较顺利。

在形象和喻义难以两全的情况下，是保留形象还是保留喻义呢？通常舍喻义，保形象，因为意义是第一位的。

翻译就是译意。

建立“一站式”服务中心，为外国投资者提供审批业务“一条龙”服务。

Set up the“One-stop” Service Center to provide a coordinated processservice for foreign investors in obtaining approval. 期间多次实行权力下放，但都只限于调整中央和地方、条条和块块的管理权限。

We tried to delegate power to lower levels on a number of occasions. But this was limited to readjusting the administrative power ofthe central and local authorities and of the different departments and regions.必须始终不渝地坚持两手抓，两手都要硬的方针，加强精神文明建设。

We must unswervingly give equal importanceto economicdevelopment on onehand and to thedevelopment ofsocialist culture and ideology on the other hand.以江泽民为核心的党中央坚持两手抓、两手都要硬的方针，从多方面加强精神文明建设…The Party Central Committee with Comrade Jiang Zemin at the core, in adherence to the principle of placing equal emphasis on material progress and ethical and cultural progress, with neither aspects neglected, has promoted ethical and cultural progress in all fields.必须清楚看到，……“一手比较硬，一手比较软”的问题还没有解决。

商务英语Unit 4PPT课件

a. to provide information b. to supply conclusions &
recommendations if requested
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4.2 Usiபைடு நூலகம்g notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
3. Referring to discussion in 2.1 for the differences between communicating in speech and in the writing medium.
❖ important
- taking notes on business conversations instead of relying on your memory
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4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
- to record the main points clearly so that another person can understand clearly.
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4.1 Summarizing a conversation

商务英语翻译-ppt课件

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商用标识的翻译
下面分类介绍商用标识的翻译。商用标识的范围很广，总体上可以分为商务出行标识、商场标识、企业标识等。
商务出行标识（Business Travel Signs）商场促销标识（Promoting Signs）企业标识（Company Signs）
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商务出行标识
商务英语翻译
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常见商务标识
II. 请翻译下列标识语。（1） Sec 1 （1） Left Baggage
行李寄存（2） Photography and video are not permitted inside the building
Sec 4
楼内禁止拍照、录像
（3） Foreign Exchange (Services)
Sec 6
外币兑换（服务）
Sec 7 Sec8
（4） Particulars Of Membership
仅限会员（入内/使用）（5） Customers Lounges
旅客休息室
返回
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常见商务标识
II. 请翻译下列标识语。（2）（6）往返票价
Return fares （7）买二赠一
don’t use the elevator!）就可以相应地简化为 “No Climbing!”，
“Don’t use the elevator in case of fire!”。
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标识的翻译
II. 标识的翻译技巧（3）
2. 遵从习惯，使用规范标准的标识语标识用语具有很强的规约性。受语言习惯的影响，很多标识语的翻译都已约定俗成，不宜随意改动。例如：我们外出常见到的“小草微微笑，请你走便道”、“请勿践踏”等标识语就不能生硬地译为 “Little grass is smiling slightly, please walk on pavement.”，而要按照英语的习惯直接翻译成“Keep Off the Grass”。再比如：“前方修路，请慢驾驶”和“该路段为单行道”可以按英语习惯分别翻译为“Road Work Ahead”和“One-Way”。

实用商务英语翻译第四章

9. more parts if necessary can be added reference; serial number; attention line; identification mark; postscript
headห้องสมุดไป่ตู้
sender's name and date inside address subject salutation opening sentence body
Chapter 4 Translation of BE correspondence
section 1: parts of a letter
1. letterhead/heading: addresser's address and date of of the letter 2. inside address the addressee's name and address 3. salutation 4. subject 5. opening sentence 6. body 7. complimentary close 8. signature
3. Letters of inquiries and replies
Dear Sir or Madam: You are recommended to us by Qingdao Chamber of Commerce as one of the leading manufacturers of high- quality refrigerators in China. We are impressed by your wide range of regrigerators recommended to us. Based in Nairobi, we are one of the largest chain stores inEast Africa，and are looking for a manufacturer who could supply us with a wide range of refrigerators for sale in East Africa. We would appreciate it very much if you could send us your latest catalogue and price list. When replying please state your terms of payment and any volume trade discount you could offer, as we usually place large orders. It would also be helpful if you would send us the relevant brochures and instruction books. We are looking forward to your immediate reply.