商务英语翻译试卷第2套 答案及参考译文

Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务综合英语教材2课后习题翻译.doc1.我不喜欢上火车站给人送行。

(see…of!)I don't like to see people off at the railway station.2.公司星期一晚上为你举办告别晚会，七点半有车到旅馆来接你。

(pick up)The company is giving a farewell party for you on Mon day eve ning. A car will come to your ho tel to pick you up at ha If past seve n.3.她太激动了，情不自禁地热烈拥抱我。

(give ...an embrac e)She was so excited tha t she couldn *t help givi ng me a warm embrace4.我从未摆脱局外人的感觉。

(out of place)I never quite succeed in o vercoming th e sense of b eing out of place?5.她环视房间，想看看谁在那儿。

(glanee)She glan ced round th e room to se e who was th ere.6.他的大鞋子看起来像只小船。

(look 1 ike)His big shoes look I ike small bo ats.7.你应该把鸡蛋搅进面粉，而不是反过來做。

(folding)Yo u should fol d the eggs i nto the flou r in stead of doing it in the opposit e way.1.他认为他们之间的婚约只不过是个交易而己。

(no more t han)He think s that the m arriage betw een them is no more thana business deal.2.他把身上的钱花了个精光。

Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。

2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。

3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。

4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。

5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。

1.我不喜欢上火车站给人送行。

(see…of!)I don't like to see people off at the railway station.2.公司星期一晚上为你举办告别晚会，七点半有车到旅馆来接你。

(pick up)The company is giving a farewell party for you on Mon day eve ning. A car will come to your ho tel to pick you up at ha If past seve n.3.她太激动了，情不自禁地热烈拥抱我。

(give ...an embrac e)She was so excited tha t she couldn *t help givi ng me a warm embrace4.我从未摆脱局外人的感觉。

(out of place)I never quite succeed in o vercoming th e sense of b eing out of place・5.她环视房间，想看看谁在那儿。

(glanee)She glan ced round th e room to se e who was th ere.6.他的大鞋子看起来像只小船。

(look 1 ike)His big shoes look I ike small bo ats.7.你应该把鸡蛋搅进面粉，而不是反过來做。

(folding)Yo u should fol d the eggs i nto the flou r in stead of doing it in the opposit e way.1.他认为他们之间的婚约只不过是个交易而己。

(no more t han)He think s that the m arriage betw een them is no more than a business deal.2.他把身上的钱花了个精光。

Unit 1 Career1. Quite a few college graduates expect to get a job in marketing department in the hope of fully displaying their potential ability.2. It is hard to say whether it is good or bad to change companies frequently in reality, the longer you stay in a company, the more chances you'll have to get a promotion.3. When some employees reach a certain age and no longer seek satisfaction, to take early retirement might be their only choice.4. David wouldn't mind taking the job which appeals to him so much, even though the pay is not so good.5. How to improve one's career is a much discussed topic, especially by those ambitious business people, who would like to get some tips out of this kind of discussion.第一份工作的经历可能既有回报，又令人沮丧。

很多工作都要求工作经验--但当你还在找第一份工作时又如何获得经验呢？你可能通过做志愿者工作已经获得一些经验。

测评一下你的能力和兴趣，以决定你已经获得了哪些技能。

Keys参考答案Unit 1词汇与短语翻译下列商标并识别其所属行业。

（1）古奇服装（2）强生婴儿用品（3）汰渍日常用品（4）吉列日常用品（5）雪佛兰汽车（6）保时捷汽车（7）卡西欧家电（8）七喜饮料（9）西门子家电（10）天木兰服装，鞋类尝试将下列广告标语翻译成四字格汉语。

凝聚典雅吃得新鲜美味天堂身临其境魅力无限甩卖清仓，顾客利涨，老板利降。

无论何时，享受生活。

空间宽敞，豪华舒畅。

我们领先，他人仿效。

美好时光，美味共享。

句子与段落翻译以下著名品牌标语。

1. Hand in Hand, Future in Your Hand（The Tai Ping Life Insurance Co. Ltd.）2. When you come, you are a guest of ours, when you leave, we are the friends of yours. (Central Hotel)3. Striving today for all your tomorrows（中银集团）4. 挑战极限（三星）5. 人生如旅程，应尽情游历（联合航空）6. 我们是西门子，我们能办到（西门子）7. 渴望无限（百事可乐）8. 秒秒钟欢聚欢笑（麦当劳）9. 殷勤有加，风雨不改（快递）10. 科技以人为本(诺基亚)2.翻译以下广告词。

1）. My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5, which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.2）. “Aviation” Artificial Leather SuitcaseSelected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.3）. “Snow Lotus” Cashmere Sweaters“Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.4）. 名字算什么？写在纸上它似乎看起来平平常常。

（完整）商务英语2编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（（完整）商务英语2）的内容能够给您的工作和学习带来便利。

同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。

本文可编辑可修改，如果觉得对您有帮助请收藏以便随时查阅，最后祝您生活愉快业绩进步，以下为（完整）商务英语2的全部内容。

—I wonder if you are able to offer market exclusivity for all of China？-选择一项：A. I’d love to go to the supermarket with you if I have the time.B。

I’m not surprised to hear that about the huge marke t in China.C。

Thank you for your interest in representing our product.Sometimes it over half the total time spent on a research problem.选择一项：A. takes upB。

takes offC。

takes on。

二、阅读理解：阅读下面的短文,根据文章内容进行判断，正确选“T"错误选“F”。

Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind。

商务英语bec翻译试题及答案（2）2016年商务英语bec翻译试题及答案1. A. boost B. beginning C. purchasing D. presenting2. A. loss B. adequate C. effective D. large3. A. buyer B. issuer C. man D. person4. A. money B. currency C. principal D. principle5. A. goods B. values C. properties D. shipment6. A. revoke B. draw C. withdrawal D. withdraw7. A. boom B. bankrupt C. bankruptcy D. apartment8. A. depart B. divide C. differ D. render9. A. do B. fluctuate C. fill D. share10. A. Bear B. Cat C. Bull D. Cow2.语境意义题：文中有五处缺少内容，请从文后的`选项中选出合适的选项，填回到原文中相应的位置 (5空，每空3分)Advertising in the United States is successful under the following circumstances: (1) when it creates a favorable company image; (2) when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation;(3) systematically applies the findings of research in solving its problems; (4) avoids exposing the sponsor to charges of unethical practices.(1) _______________ In the competitive world of American business, a positive company image is essential to a company's survival and growth. Any adverse publicity could destroy the image, thereby causing a "recession" in the company's ability to sell its product, keep the value of its stocks high and maintain a healthy state of company morale. Furthermore, the self-images project- ed to the consumer are one of the essential techniquesfor pulling people into the product commercial, of getting them involved with the situation and consequently with the product (2) _______________ The composite American, as projected in TV and radio commercials, might be pieced together somewhat as follows always eating, troubled with insomnia, constantly worried, extremely clean, fond of fun and luxury, wholesome, highly individualistic, looking for the easiest and quickest way of doing everything, and searching for reality-even if it' s only a real cigarette.Successful advertising appeals more to emotion than to reason. Research shows that data from surveys may be inaccurate because people frequently do not give reasoned answers to questions, but answers that convey a good impression to the re- searcher. (3) _______________ Reasoning power is called into play only when people have to give themselves a solid excuse for buying something that appeals to them emotionally. Since a major part of advertising is aimed at the emotions, there is some concern that through exploitation of the emotions by advertisers, Americans will become less rational and less independent in their ability to make decisions.However, recent research indicates that people's ability to reason is not adversely affected by advertising because too few advertising messages really get through them. (4) _______________ If a company's drive for successful advertising disregards ethical practices, the public must rely on various agencies to discipline the offender with the threat of damaging its image. On the other hand, advertisers have found it advantageous to enrich our re hours by providing great entertainment, often unavailable otherwise. (5) _______________ What does it mean? It means that we associate the brand name, the trademark, or the slogan withthe entertainment. It means the company has won our favor and that, in all probability, we will buy that company’s products and/or invest in its stocks.Ultimately, the American dream of everlasting affluence depends for its fulfillment on the advertiser's continued success in keeping people amused, dissatisfied with what they already have, and eager for more and more and still more of the good things. Therefore, every step in the advertising process is aimed at stimulating Americans to work harder, to train longer, and to earn more in order to acquire a generous share of the material conveniences and luxuries that the giants of industry have been able to produce.A. Effective advertising is a powerful image-builder.B. As a result of all this image-making activity, the advertiser arrives at a composite of all the images projected, a national image with which the majority of consumers can identify.C. Effective advertising can help a company sell its products.D. People always pay little attention to commercials, because they are so money-oriented.E. We hum the tunes, recount the tales, and laugh at the comic situations brought to us by the advertiser.F. It was the motivation analysts who found that companies must sell emotional security first and foremost.G. People watch the commercial and listen to the sales message, but often pay little attention to what is going on.III.形式主义类题(5句，每句4分，共20分)该题型旨在考核学生两种语言对应能力，五个汉语单句需译成英语，要求体现原语形式意义。

商务英语翻译第2套答案和参考译文I.Multiple Choice (20 points, 2 points for each)1．D 2．C 3．B 4．B 5．A6．C 7．B 8．D 9．D 10. BII.Phrase Translation from English to Chinese (20 points, 1 point for each)1.subsidiary companies 子公司, 附属公司2.surface appearance 表面状况3.trimming charges 平仓费4.Synopsis of Minutes 会议纪要5.to tap the market 开发市场6.tax exemption 免税7.time drafts 远期汇票8.50% discount on selected items 部分商品半价优惠9.bill for collection 托收汇票[= draft for collection]10.business circle 经济周期11.fine workmanship and durability 工艺精湛经久耐用12.cashier's desk 收银处13.China Commodity Inspection Bureau 中国商品检验局14.documents against payment 付款交单15.bill of entry 报关单16.floor price 最低限价ernment procurements 政府采购18.line of credit 信贷额度19.port of discharge 卸货港20.protective tariffs 保护性关税III.T ranslation Improvement from English to Chinese (20 points, 2 points for each)1.原文：Without prejudice to any rights which exist under the applicable laws or under the Subcontract, theContractor shall be entitled to withhold or defer payment of all or part of any sums otherwise dueby the Contractor to the Subcontractor.译文：承包商依据适当的法律或分包合同在对拥有的任何权力不带成见的条件下，应该有权扣留或暂缓支付在不同情况下应由承包商支付给分包商的任何全部或部分金额。

BEC二级模拟试题2一.READINGPART ONEQuestions 1-7. Read these sentences and the three company plans below.. Which company does each sentence describe?. For each sentence mark one letter(A ,B or C)on your Answer Sheet.ExampleTo combine its operations in different parts of the world will save a lot of money for the company.Answer: B1. The company has businesses in four continents of the world.2. The company has appointed a new manager in charge of medicines.3. New automobiles will be developed in its program centers.4. A reform is being carried out in its organizations.5. Goods for hair protection makes a lot of money for the company.6. It tries to be more ready to meet the needs of the customers.7. The company is made up of fourteen subcompanies all over the world.A . FORDTo save up to $ 3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe-and eventually in Lation America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in develop new cars and trucks.B. IBMBig Blue is reorganizing its marketing and sales operations into 14 worldwide industrygroups ,such as banking ,retail ,and insurance. In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make itself more responsive to customers.C. BMSBristol-Meyers Squibb is revamping its consumer business by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin and Excedrin. The11, 400 million U. S. dollars drug company also has formed a new unit with worldwide responsibility for its Clairol and other hair-care products.PART TWOQuestions 8-12. Read this proposal about the CPT Word Processor.. Choose the best sentence from the list A-I to fill each of the blanks.. For each blank ( 8 -12) mark one letter(A -I)on your Answer Sheet.. De not mark any letter twice.. One answer has been given as an example.15 June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 King's Street LondonDear Ms. Weston.Performance of the Cpt EquipmentI'm Pleased to tell you about our experience with the CPT Word Processor as you requested recently... ...example ... .. I assume you have looked at several machines and have narrowed down your choices. Here are my observations.An approach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind thatwe could gradually get rid of electric typewriters as we became familiar with the word processor. ...... 8 ......The stations are actually in pairs so each pair can share a common printer...... 9......We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ......10......PerformanceIn terms of performance , the CPT equipment is excellent. ... ...11.. ...Moreover our service contract and warranty have covered all maintenance costs.We have software packages that check spelling and signal when a mistake occure. ......12 ing both printers , we recently prepared 1200 individually typed form letter mailingsa under four hours. We have no complaint about our preparation of executive reports. Example: IA So it works very well and has so many different functions.B Also it has reduced the confusion that exists about buying software packages .C The train stops at each station for only fifteen minutes.D We began with two work stations and now have four.E Our routine letters are prepared from disc-stored masters.F The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.G In contrast ,its size and weight are ideal for carrying.H We have not yet experienced mechanical problems so far.I We are pleased with its performance and multi-functions.PART THREEQuestions 13-20. Read this text about the problem of Barclays Bank.The New LookWhen Sir John Quinton, then chairman of Barclays Bank, was given his marching orders last April, Britain's biggest bank thought it had found the scapegoat for its sudden fall from grace and profits ,Andrew Buxton, the bank's managing director and an offspring of its founding families ,was a pointed chairman and chief executive ,with effect from January 1st of next year. It seemed a glorious victory for good business management. Is the problem solve do Certainly not.1. No sooner had Mr. Buxton been appointed chairman and chief executive than big shareholders and quite a few board members began quietly to question his ability to do both jobs at once. Now ,weeks before he is due to move up ,the questions are louder. Many wish the bank had seized the opportunity Lasy April to separate the two top posts. And privately. Some wonder whether Mr. Buxton is the right man for either one. What started as a thoroughly British Whispering Campaign has assumed much bigger dimensions..2. Mr. Buxton has suffered it all ,but in truth he has no way out. After weeks of talking to shareholders and discussing with his non-executive directors ,he has accepted that Barclays will separate the top jobs sometimes in the future. How7 He says that there has been no formal discussion of it in the boardroom.3. Formally or informally, it has been agreed that Mr. Buxton will not be moved from his chairmanship, and that Barclays must find a strong chief executive. Opinions differ as to whether this person should be chosen from inside or outside the bank. Several board members believe that there is no ideal candidate inside Barclays.4. Neither shareholders nor non-executive directors want to wait long. If the right candidate can be found, the bank could combine the announcement of a new appointment with its annual results at the end of March. Mr Buxton stressed the importance of getting this next step right, particularly since any appointment will mean overturning a management reorganization that was announced only eight months ago.Questions 13-16. For questions 13- 16 ,choose the correct title for each paragraph from the box below.. For each paragraph(l-4) mark one letter (A-G) on your Answer Sheet.. De not mark any letter twice.13. Paragraph 1 . . . . . . . . . .14. Paragraph 2 . . . . . . . . . .l5. Paragraph 3 . . . . . . . . . .16. Paragraph 4 . . . . . . . . . .A Problems facing Mr. BuxtonB Proposals for candidates of the chief executiveC Lack of ideal candidate inside BarclaysD Buxton's agreement to give up one of his two top jobsE Doubts about Buxton's ability for two top jobsF Anxieties about choosing the right candidatesG Objections to Buxton's ideasQuestions 17-20. Using the information in the text ,complete each sentence 17- 20 ,with a phrase from the list below (A-G). For each sentence (17-20) mark one letter(A-G) on your Answer Sheet.. Do not mark any letter twice.17. Mr. Buxton is persuaded that the bank needs to. . . . . .18. if they can find the right candidate ,they could. . . . . .19. Mr..Buxton will retain his chairmanship ,and the bank must. . . . . .20. At the news of Mr. Buxton's appointment ,many people started to. . . . . .A combine the news of the appointment with its annual results.B believe no suitable candidates can be found in the bank.C question his ability to hold two leading positions.D find a very able chief executive.E mean overturning a management reorganization. .F differ as to the sources for the right candidate.G separate the two top jobs sometime later.PART FOURQuestions 21 -35. Read this text about an Italian car company.. Choose the best word to fi71 each gap.. For each question(21 -35) mark one letter (A ,B ,C or D) on your Answer Sheet.. One answer has been given as an example.Gianni Agnelli ,Chairman of Fiat , Italy's largest private industrial corporation ,is known in Italy as the lawyer ,because he trained in law at Turin University. ... ...example......he has never practiced , his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ...... 21...... Fiat had been ...... 22 ...... in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare Romiti , its managing director , met Milan magistrates to ...... 23 ...... the firm's involvement in bribery to win business from state-owned companies.Fiat is not the ...... 24 ...... Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure ,some 200 businessmen and politicians were sitting in prison ... ... 25 ... ... a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still ... ... influence of Fiat, ......27...... sales are equal to 4/00 of Italy's home product ,the scandal at the company has ... . .. 28 ... ...the industrial establishment. Though neither Mr. Agnelli ....,. 29 ...... Mr. Romiti has been ...... 30...... of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. ...... 31 ...... arrested include Francesco Mattiol , Fiat's finance director , and Antonio Moscon , the ... ... 32 ... ... head of its Toro insurance branch. ... ... 33... ...men have been ... ...34... ... about their previous roles on the board of Cogefar-Impresit, Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract , . .. ... 35 ... ... to Milan's underground.ExampleA ThoughB ThatC BecauseD WhatAnswer D21. A what B that C when D if22. A involved B connected C related D done23. A talk B say C speak D discuss24. A one B single C worst D only25. A as B for C with D after26. A in B under C at D on27. A who B which C whose D its28. A rocked B ruined C damaged D destroyed29. A or B also C and D nor30. A accused B charged C criticized D blamed31. A Who B Those C He D That32. A old B former C late D last33.A Either B All C Every D Both34. A solved B answered C questioned D replied35. A contracted B related C connected D communicatedPART FIVESection AQuestions 36-40.Read this text.In most of lines(36-40) there is one extra word which does not fit in. One or two lines, however, are correct..If the line is correct, put a tick(√)in the space on your Answer Sheet..If there is an extra word in the line, write that word in the space on your Answer Sheet. Example:Most of the world's business in mar ine insurance is centred ....√....in London though whatever there one other important markets ....whatever....REQUIREMENTS FOR RESEARCH ASSOCIATEPh.d. or equivalent in economics. In addition to the degree, applicants36. beyond entry level must have to have post Ph.D. experience that37. demonstrates strong applied economics background and analytical38. skill for solving problems solutions; research competence in the area of39. resources, microeconomic development. Applicants must be able articulate.40. have strong writing abilities, have ability to communicate well and that work successfully in a multinational research setting.Section BQuestions 41-45. A Swiss student has written a piece of description of a new watch.. In each line there is one wrong word.. For each numbered line(41-45 ) write the correct word in the space on your Answer Sheet.Example :Your watch will be a masterpiece ,reflected your value. . . . reflecting. . . . .For more than a century any a half, Patek Phillippe has been known41. as the finest watch in the world. The reason is simple that this42. Watch is made differently. It is made by using technologies that43. other have lost or forgotten. If a particularly patek phillippe44. movement needs four years of continuous work to bring to perfect,45. we will teke four years The result will be a watch that is unlikely any otherwatches you have ever seen.二.WRITINGPART ONEQuestion 46Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company's PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.. Write a short note to Mr. Angus Beard ,one of your colleagues.. Tell him the fact that Mr. Lee is interested in PCX phone.. Mention the number he wants to have.. suggest their direct contact.. Write 30-40 words on your Answer Sheet.PART TWO .Question 47You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.. Write on your Answer Sheet.WHERE PEOPLE SPEND THEIR HOLIDAYS1980 1990Travelling abroad 12% 23%Going to seaside 38% 32%Camping 9% 35%Staying at home 41% 10%Total 100% 100%三.LISTENINGPART ONEQuestions 1-12. You will hear three telephone conversations.. Write down one word or number in the numbered spaces on the forms below. Message One ,questions 1-4Order Ticket9:30 a. m. 20th June D. GoldenInformation of Customer :Name : Mary Thomson from INA IndustriesAddress : . . . (1). . . Rose StreetContact No. : . . . (2). . .Information of Computers :Type : 486 models. . . (3). . . cache on hard driveQuantity : . . . . (4) . . . . .Delivery Date : Friday morning 23rd JuneMessage Two , questions 5- 8Reservation CardTo : Dr. Goodman From : LindaDate : 18th April Time : 2 : 30 p. m.Information of patientsName : David. . . . . . (5 ) . . . . . .Symptom : something wrong with the. . . . . . (6). . . . .Date of meeting : 20th , . . .. . . (7). . . .. .Time for meeting : . . . . . (8) . . . . . . -Message Three. Questions 9-12Bicycle Renting RegistrationDate : 7th JulyTime: 12 : 30Bicycle Type : . . . . . (9 ). . . . . . bikesNo. of Bicycles : 2Period of Hiring : . . . . (10) . . . . . . daysHirer's Name :` . . . . (11) . . . . . .Contact No : 0708112-ex. Room. . . . . . (12) . . . .PART TWOQuestions 13-22Section OneQuestions 13-17. You will hear five short pieces.. For each piece decide who is talking.. Write one letter(A-H)next to the number of the piece. . You will hear the five pieces twice.13. . . . . . . . . . . . . . . . . .14. . . . . . . . . . . . . . . . . .15. . . . . . . . . . . . . . . . . .16. . . . . . . . . . . . . . . . . .17. . . . . . . . . . . . . . . . . .A a dentistB a customerC a policemanD a mechanicE a salesmanF a plumberG a doctorH a managerSection TwoQuestions 18-22. You will hear another five short pieces.. For each piece decide where the speaker is.. Write one letter(A-H)next to the number of the piece.. You will hear the five pieces twice.18. . . . . . . . . . . . . . . . . .19. . . . . . . . . . . . . . . . . .20. . . . . . . . . . .. . . . . . . .21 . . . . . . . . . . . . . . . . . .22. . . . . . . . . . . . . . . . . .PlacesA at the dentist'sB at the drugstoreC at the grocery storeD at the oil stationE at the parking lotF at the restaurantG at the pubH at the supermarketPART THREEQuestions 23-30. You will hear the conversation between a sociologist and a retailer. They talk about what is going to influence the life style and how the life style will affect the purchasing process.. You have to complete the sentences (23- 30) by choosing the correct ending.. Mark one letter(A ,B or C).23. AIO refers toA actions, involvement and options.B activities, interests and opinions.C advertising ,impact and opportunities.24. Another name for AIO measurement isA psychographics .B demographics .C statistics .25. According to the author ,the most important social factor in purchasing process isA reference groups.B social classes.C culture.26. If you are running an upper level fur store ,you'd better attract your customers byA lowering prices.B mass advertising.C improving the product packaging.27. Sometimes, the reference groups have the most impact on the purchasing process ,soa retailer must pay much attention to the reference groups composed byA family members.B suburbanites .C city dwellers28. For the customer with much self-confidence ,the purchasing process isA endless.B long.C short.29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will beA personalities.B motives. .C performance.30. One of the individual dimensions of lifestyle mentioned by the socialgyist isA performance.B interests.C class consciousness.BEC二级模拟试题2参考答案一. 阅读部分PART ONE1. A2. C3. A4.B5. C6. B7. BPART TWO8. D 9. F 10. B 11. H 12. EPART THREE13. E 14. D 15. B 16. F 17. G 18. A 19. D 20. CPART FOUR21. B 22. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D30. A 31. B 32.B 33. D 34. C 35.BPART FIVESection A36. must是多余,应删掉.37. 没有多余的词.38. solutions是多余,应删掉.39. able是多余,应删掉.40. that是多余,应删掉.Section B41. simple后面加冒号,去掉that42. technology应改为techniques43. particularly应改为particular44. perfect应改为perfection45. unlikely 应改为unlike二.写作部分PART ONEQuestion 46(Sample for reference)Dear Mr Beard,Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWOQuestion 47(Sample for reference) .Nowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.三. 听力部分1. NO 212. 721881553. 256KB4. 35. Parker6. heart7. April 8. 9:30am 9. motorized10. 2 11 . Green . 12. 120313. B 14. A 15. D16. G 17. E 18. D19. B 20. C 21. F22. H 23. B 24. A25. C 26. B . 27. A28. C 29. B 30. ABusiness English Certificate 2Simulated TestTape scriptPart One. Questions 1 to 12Message One. Questions l to 4M1 : Hello !F1 : May I speak to Mr. Golden ,please?M1 : This is he.F1 : Good morning, Mr. Golden. This is Mary Thomson from INA Industries. Our company is going to buy 3 486 model computers.M1 : 256K on hard drive models or 256k optional on base models?F1 : Have you got any suggestions?M1 : The kind of 256K on hard drive models are suitable for general use. And the 256K optional on base models is available upon request. It's a bit more expensive.F1 : I think I will buy the former, 256K hard drive model.M1 : Ok! When do you want them? We have this computer in stock.F1 : That's fine. I hope the computers will arrive on Friday morning.M1 : Friday morning. Where is your company located?F1 : NO. 21 Rose Street ,near the Fashion Store.M1 : And your telephone number is. . . . . . ?F1 : 72188155. Thank you.M1 : Thank you for your business.Message Two. Questions 5 to 8.F1 : Hello. Springfield Health Centre. Can I help you?M1 : Yes. I'd like to speak to Dr. Good man's receptionist ,please.F1 : Yes .M1 : This is David Parker. I have been having some chest pains recently.F1 : Well ,Mr. Parker. What can I do for you?M1 : I would like to make an appointment to see the doctor.F1 : Yes. Would Thursday morning suit you?M1 : Thursday is the 20th of April. Ok. At what time?F1 : Is 9 : 30 ok for you?M1 : Yes , that's fine.F1 : What's your name again please?M1 : David Parker. D-A-V-I-D , P-A-R-K-E-R.F1 : Thank you. Dr. Goodman will see you at 9:30 on Thursday.Message Three. Questions 9 to 12.F1 : Good morning ,this is Burt's Bicycle Rental.M1 : Good morning ,miss. A friend of mine suggested I call you to hire some bikes.F1 : Oh ,yes. A lot of people do this these days.M1 : Yes ,we're just on holiday here for a few days and they said it would be a good idea to see the island on bicycle.F1: Well it certainly is. And most people rent a motor bike because you can get around faster and even go to the beach if you like.M1 : If I wanted to hire 2 motor bikes tomorrow morning for 2 days ,would there be any problem?F1 : No problem at all. May I know your name?M1 : It's Green , G-R-E-E-N.F1 : And your telephone number?M1 : I'm at the Holiday Sun Hotel. My number is 0708112. I'm in Room 1203. By the way ,is your bike rentalshop at No. 100 Teckman Street?F1 : That's right.M1 : OK ,then , I'll see you tomorrow morning. Thanks a lot.F1 : I'll see you then.Part Two. Questions 13 to 22.Section One. Questions 13 to 17.Question ThirteenI'm interested in seeing the new mid-sized car you've been advertizing. I'm sorry I forgot the name ,but I have seen it as a friend of mine has bought one. It's a racing car and it's verylight ,I remember. I want it in black.Question FourteenNow ,let's look at the loose filling. Oh ! I'm surprised it didn't fall out ,because there's a great deal of decay around it. There's also a slight cavity in another tooth. It may take considerable drilling.Question FifteenI don't know what I'm going to find in the car. I promise that I'll check it thoroughly. For example if your condenser becomes worn out ,I'll call you and recommend that you let me put in a new one. I won't do this before we've talked about it.Question SixteenPlease take off your coat and roll up your sleeve. I want to take your blood pressure.Yes ,your pressure is a little bit high. There is nothing to be alarmed about it. But you'd better get rid of those junk foods and do more exercise.Question SeventeenI represent a new but growing firm in this area. We sell all kinds of stationary supplies : various kinds of pens ,pencils desk sets ,file holders and whatever you mention. Here are. samples of our new products. We guarantee prompt delivery and the best products.Section Two. Questions 18 to 22Question EighteenYour car has been sluggish since it's been too long since your last tune-up. So your car doesn't really need the higher octane. You should still use regular unleaded. It won't pay to get the more expensive kind.Question NineteenI think I'm catching a bad cold today. I have a headache. I've got a sore throat. I even cough some of the time and ache all over. Do you have a cold capsule and some cough syrup? I hope I can go to work tomorrow after taking all these. Could you recommend something ?Question TwentyThese green and hard bananas aren't ripe enough to eat. These are overripe; they're soft with brown spots. The overripe ones are firm and just right for eating. If you want to cook with bananas ,the overripes are fine.Question Twenty-oneWelcome to our chain store. We specialize in hamburgers and chicken. And we're having an introductory special. You can get free French fries with every sandwich order. Here is the coupon.Part Three.Questions 23 to 30.Retailer: A person's life style has a significant effect on the purcharsing process. So how do I determine and understand the life style of my target market?Sociologist : The consumer's activities , interests ,and opinions or AIO can be used to analyze life styles and their impact on purchase behavior. Activities, interests, and opinions are especially useful when they can be related to demographic data. Grouping people accordingto these three criteria will reveal substantial differences in product usage ,time spent shopping, enjoyment of shopping experience, location and hours of the store, and so on. A typicalconsumer AIO survey would include questions on membership , hobbies, travel, shopping, work, and entertainment activities , involvement in the home , the family, and community interests and feelings about economics, politics, and advertising. The use of the AIO measurement has also been called psychographics ;it is in the early stages of development.Retailer :So the AIO survey of consumers is not enough. What else should I pay attention to?Sociologist: Culture, social class, reference groups and class consciousness are social dimensions of life style that have an impact on purchasing behavior. A person's culture affects the importance of family ,religion ,education and other concerts. North Americans act differently than South Americans or Europeans because of their cultural heritage. For example, in the United States, purchasing decisions are more decentralized; religion has a declining impact on behavior. From a retailing perspective, the norms or standards of behavior that are influenced by culture are most important. Culture has an impact on all aspects of the purchasing process.Retailer : How does social classes influence a person's purchasing behavior?Sociologist :Lower-class consumers have limited information sources and seek local ,friendly retailers. Middle class consumers utilize media information and extensive search. They are willing to shop out of their neighborhoods. Upper-class consumers use media information and shop at prestige stores. For products or services that are conspicuous ,reference groups have an important role in the purchasing process. Those reference groups that are face-to-face have the most impact on thepurchasing process. The different types and uses of reference groups need to be understood , As an example ,one's neighbours are a membership reference group. However ,a retailer must distinguish between the use of neighbours as a reference group by suburbanites and the use by city dwellers. The suburbanite will follow his or her neighbours and know them much better. City dwellers are more independent and know little about their neighbours.Retailer :Don't you think motives are very important in purchasing behavior?Sociologist : Yes. Personality , motives , and performance are individual dimensions of life style that have an impact on purchasing behavior. A consumer's personality traits affect the purchase process. For an impatient person, the process is short. For someone with little selfconfidence, the process is long. Post purchase satisfaction is very important to a statusseeker. Consumers have different motives (reasons) when they buy products. Motives are critical when the consumer ranks alternatives and makes a final decision. Motives do change in different situations. A person's performance in various roles determines his or her social acceptance and influences the purchasing process.Retailer ,Thank you very much. I think I've learned about the importance of life style.。

金融市场概览彼得是一家企业的工业工程师，月收入3000美元。

他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。

我们对货币相当熟悉，因为人们几乎天天接触货币。

人们取得货币收入，用货币购买商品、支付劳务。

现在大部分的货币都是纸制货币或金属货币。

但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。

如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。

有两种基本的货币活动：货币收支和货币借贷。

货币收支，通常称为货币流通，是指货币的取得和使用。

由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。

于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。

利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。

货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。

因此，金融市场就是融资场所。

货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。

国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。

比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。

由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。

最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。

让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。

该危机由索罗斯量子基金的袭击直接所致。

由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。

Unit2Phrase Interpreting1. to take this opportunity2. to cherish3. signing ceremony4. to witness5. to extend sincere thanks to...6. to appreciate7. last but not least 8. to enhance 9. at one's earliest convenience 10. workshop1．借此机会 2．珍惜 3．签字仪式4．见证 5．向……表示衷心感谢 6．欣赏7．最后 8．促进 9．在某人方便的时候1n研讨会1．司仪 2．嘉宾 3．值此．．…．之际4．友好使者 5．良好祝愿 6．衷心感谢7．热情好客 8．应……的邀请 9．代表10．无与伦比的1. master of ceremony2. distinguished guests3. on the occasion of...4. an envoy of friendship5. best wishes6. sincere thanks7. hospitality 8. at the invitation of...9. on behalf of... 10. incomparable2. Sentence InterpretingA1. I feel honored to come here on my first visit to your beautiful city.2. I would like to take this opportunity to extend our sincere thanks to our host for their earnest invitation and the gracious hospitality.3. Although there is a distance of tens of thousands of miles between us, "Long distance separates no bosom friends", as one of your poets of the Tang Dynasty once said.4. I greatly cherish the close relationship between our two cities. I also greatly value the position we enjoy as one of your most important trading partners.5. On behalf of the foreign guests attending this workshop, let me offer a most sincere "thank you" for your warm and gracious welcome.1．这是我首次访问你们这座美丽的城市，我为此深感荣幸。

销售代理合同合同号：_________日期：_________为在平等互利的基础上发展贸易，有关方按下列条件签订本协议：1．订约人供货人（以下称甲方）：_________销售代理人（以下称乙方）：_________甲方委托乙方为销售代理人，推销下列商品。

2．商品名称及数量或金额双方约定，乙方在协议有效期内，销售不少于_________的商品。

3．经销地区只限在_________。

4．订单的确认本协议所规定商品的数量、价格及装运条件等，应在每笔交易中确认，其细目应在双方签订的销售协议书中作出规定。

5．付款订单确认之后，乙方须按照有关确认书所规定的时间开立以甲方为受益人的保兑的、不可撤销的即期信用证。

乙方开出信用证后，应立即通知甲方，以便甲方准备交货。

6．佣金在本协议期满时，若乙方完成了第二款所规定的数额，甲方应按装运货物所收到的发票累计总金额付给乙方_________％的佣金。

7．市场情况报告乙方每3个月向甲方提供一次有关当时市场情况和用户意见的详细报告。

同时，乙方应随时向甲方提供其他供应商的类似商品样品及其价格、销售情况和广告资料。

8．宣传广告费用在本协议有效期内，乙方在上述经销地区所作广告宣传的一切费用，由乙方自理。

乙方须事先向甲方提供宣传广告的图案及文字说明，由甲方审阅同意。

9．协议有效期本协议经双方签字后生效，有效期为_________天，自_________至_________。

若一方希望延长本协议，则须在本协议期满前1个月书面通知另一方，经双方协商决定。

若协议一方未履行协议条款，另一方有权终止协议。

10．仲裁在履行协议过程中，如产生争议，双方应友好协商解决。

若通过友好协商达不成协议，则提交中国国际贸易促进委员会对外贸易仲裁委员会，根据该会仲裁程序暂行规定进行仲裁。

该委员会的决定是终局的，对双方均具有约束力。

仲裁费用，除另有规定外，由败诉一方负担。

11．其他条款（1）甲方不得向经销地区其他买主供应本协议所规定的商品。

商务英语翻译试题（二）Ⅰ词汇测试题：（2题，每题10分，共20分）1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。

请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。

（10分）(1) promoteA. to encourage the popularity, sale or developmentB. to change or varyC. to act as judge in an argumentD. to speak or write to someone(2) to addressA. to speak or write to someone, or to direct information at someone.B. to offer, supplyC. to stipulateD. to come up with ideas(3) to indemnifyA. to pay for the damageB. to state something officiallyC. to suggest an ideaD. to use something instead of another(4) to cancel an orderA. to confirm an orderB. to deliver a letterC. to recommend a candidateD. to make void or of no effect(5) ceilingA. upper limitB. cancellationC. bottomD. the lowest point(6) tide overA. to help sb. during a period of difficultyB. to spend a lot of time doingC. to tie to sth.D. to try one’s best(7) carry outA. to take awayB. to perform or completeC. to give or offer somethingD. to suggest an idea(8) to complicateA. to finish somethingB. to be dissatisfied with somethingC. to make something more difficult to deal withD. to compare with something(9) to put on an eventA. to come up with ideasB. to come on for sth.C. to arrange for sthD. to work on managerial skills(10) emergencyA. sth. dangerous or serious which happens suddenlyB. stipulationC. sales promotionD. an act of breaking a law, promise or agreement2. 该组有10个商务英语英文词或词组，下面均有汉语词或词组来进行解释，请将正确项选出，要求英汉转换意义准确，符合商务英语规范。

商务英语翻译试卷第2套I.Multiple Choice (20 points, 2 points for each)1.As the information requested in our letter dated October 29 is now urgently required, yourearly reply would be highly appreciated.A.由于我方急需10月29日去信要求的信息，蒙贵方及早答复，不胜感激。

B.由于急需我方10月29日信中要求的信息，蒙贵方及早答复，不胜感激。

C.由于我方急需10月29日来信的信息，如蒙贵方及早答复，不胜感激。

D.由于急需我方10月29日去信要求的信息，如蒙贵方及早答复，不胜感激。

2.Should for certain reasons the Buyers not be able to inform the Seller of the foregoing details10 days prior to the arrival of the vessel at the port of loading or should the carrying vessel beadvanced or delayed, the Buyer or their chartering agent shall advise the Sellers immediately and make necessary arrangement.A.由于某种原因买方不能于装运轮抵达装运港十天前将有关详情通知卖方或装运轮提前或推迟抵达，买方或其运输代理人须立即通知卖方并做出必要的安排。

B.由于某种原因买方不能于装运轮抵达装运港十天前将上述详情通知卖方或装运轮提前或推迟抵达，买方或其运输代理人需立即通知卖方并做出必要的安排。

C.若买方由于某种原因不能于装运轮抵达装运港十天前将上述详情通知卖方，或装运轮提前或推迟抵达，买方或其运输代理人须立即通知卖方并做出必要的安排。

《商务英语翻译》课程试卷（课程代码：5355）考生注意：1. 答案必须写在答卷上，写在问卷上无效。

2. 考试时间150分钟。

I. Multiple Choices (20 points, 2 points for each)第一套试卷1.It is not surprising, then, that the world saw a return to a floating exchange rate system. Centralbanks were no longer required to support their own currencies.A.A在这种情况下，世界各国又恢复浮动汇率就不足为奇了。

各国中央银行也就无须维持本币的汇价了。

B.不足为奇，全世界看到了汇率的回归，因此各国中央银行无需维持本币的汇价了。

C.此时此刻，世界各国又恢复了移动的交换比率，因此各国中央银行无需维持本币汇价。

D.在这种情况下，全世界又恢复了浮动交换率，这已不足为奇了，因此各国中央银行也就无需维持本币价格了。

2．Assuming the laboratory tests go well, and you can quote us a competitive price, we would certainly be able to place more substantial orders on a regular basis.A.假定实验室检验顺利，并且你的报价有竞争力，我们会大量向贵公司订货的。

B 若实验室检验合格，且你们给我们的报价具有竞争力，我们一定会定期大量订货的。

B.若实验室检验良好，且你们给出的报价具有竞争性，我们一定会定期定量订货的。

C.假定实验室发展良好，且你们的报价具有竞争力，我们一定会大量定期订货的。

3．Chinese researchers have made a breakthrough in developing new materials for nickel-hydrogen batteries used in low temperatures, Inhaul reported.A.中国研究者已经在开发新材料用于低温下使用的镍氢电池方面有了突破，据新华社报道。