04--Business Letter (1)PPT精品文档41页

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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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Session One Course Introduction &Unit One
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Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.

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制作单位：福建对外经济贸易职业技术学院 制作人：陈淑霞
1 Writing Principles of Business Letters
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Establishing Business Relations
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Enquiries
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Offers
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Counter-Offers
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Terms oБайду номын сангаас Payment
countries.
o countries abroad.
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Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing
3) Correctness No grammatical mistakes. No typing mistakes. Pay special attention to numbers, such as quantity, price and so on.
they attend the Guangzhou Trade fair to find a partner.
they attend the Guangzhou Trade affair f or the purpose of finding a business part ner.
we have exported our machine to many we have gegun to export our machines t
Layout and Transmission of a Business Letter

Special care should be taken when you write the date. All-figure date, such as All04/03/03, is usually avoided in formal writing. In Britain, it refers to the fourth of March, 2003, and is written as 4 March, 2004 or 4th March, 2003. In America, 04/03/03 means the third of April,2003, and is written as April 3, 2003 or April 3rd, 2003.
3. The Salutation /Greeting
The greeting in a business letter is always formal. It normally begins with the word "Dear" and always includes the person's last name. It normally has a title. Use a first name only if the title is unclear--for example, unclear--for you are writing to someone named "Leslie," but do not know whether the person is male or female. There can be various types of honorific titles, such as Mr., Miss, Mrs., Ms., Dr., Prof., Pres. (President 大学校长、总统等), 大学校长、总统等), Rev. (Reverent 神职人员) and Hon. 神职人员) (Honourable 议员、大使、市长等) 议员、大使、市长等)

may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification