商务英语写作与翻译 课后答案

Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。

多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。

请惠寄商品目录与报价单。

如贵司产品价格有竞争力，本公司必定向你方试订。

恭候回音。

麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。

我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。

我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。

可以满足国内外不同市场需求。

谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。

如你方对任何一款感兴趣，请让我方知道。

期盼你方具体询盘。

福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。

商务英语课后答案青岛农业大学Key to Exercises of chapter oneI. Questions for Discussion.从略II. Translate the Following Sentences into Chinese.1. 20世纪后半叶，国际商务成了推动经济发展的重要力量。

2. 即使是像中国这样有着丰富人力和自然资源的国家，也不能孤立于世界经济之外。

3. 国际商务是两国或更多国家间进行的商务活动，包括买卖货物和服务。

4. 总之，国际商务包括一个国家进行的所有商务活动，只不过这些活动是在国际间进行的。

5．国际商务是在有关组织制定的国际性或区域性法规的条件下进行的。

III Translate the Following Sentences into English.1. International business refers to the process of fair and deliberate exchanges of goods or services between two or more countries, involving the use of two or more currencies.2. In short, the uneven distribution of natural resources and development of human and technological resources around the world is one of the major reasons why nations trade with one another.3. The key to such questions largely lies in the theory of comparative advantage developed by David Ricardo.4. Uncertainties and even risks are often involved in the use of a foreign currency.5. Entrêpot trade refers to the transaction which involves importing goods from overseas for further processing or assembling and the re-exporting the goods abroad.Key to Exercises of chapter twoI从略21st floor, Sunshine Mansion,123 Siping Rd., Pudong District, Shanghai,200010, P.R.ChinaTelex address: 33865 TEXTI CNE-mailaddress:Guanqiaochina@/doc/4e4766137.html, May 11th, 2010PR Department, P & G Co123 Maple Street, Lagos, NigeriaSubject: Language Training Program in Oct.Dear sir/madam,The m essage:①We thank you for your letter of April 26th enquiring for the specific date language training program.②The enclosed booklet contains details of all the participating organizations.③ We look forward to receiving your specific details for your arrival.Yours faithfullyChina Guanqiao Language Training Center,Shanghai BranchIIIIIChina Guanqiao Language Training Center,Shanghai Branch21st floor, Sunshine Mansion,123 Siping Rd., Pudong District, Shanghai,200010, P.R.ChinaPR Department, P & G Co.123 Maple Street, Lagos, NigeriastampChapter 3Keys to the exercisesI. Questions for Discussion1.The purpose of International Rules for the Interpretation of Trade Term (Incoterms) is to provide a set of international rules for the interpretation of the most commonly used trade terms in foreign trade.2.For ease of understanding, the terms were grouped in four basically different categories: namely starting with the term whereby the seller only makes the goods available to the buyer at the seller's own premises (the "E"- term Ex works); followed by the second group whereby the seller is called upon to deliver the goods to a carrier appointed by the buyer (the "F" - terms FCA, FAS and FOB); continuing with the "C" –terms where the seller has to contract for carriage, but without assuming the riskof loss of or damage to the goods or additional costs due to events occurring after shipment and dispatch (CFR, CIF, CPT and CIP); and, finally, the "D" - terms whereby the seller has to bear all costs and risks needed to bring the goods to the place of destination (DAF, DES, DEQ, DDU and DDP).3. The seller4. FOB requires the buyer to arrange and pay for the ocean transportation. CFR requires the seller to arrange and pay for the ocean transportation; CIF requires the seller to arrange and pay for the ocean transportation and insurance against the buyer’s risk.5. The seller6. FOB, CIF, CFRII. Multiple Choices1.D2.A3.D4.D5.A6.D7.B8.CⅢ. Translation1.卖方必须签订运输合同，但货物丢失或损坏的风险以及装船和启运后发生事件产生的额外费用，卖方不负责任。

1、从合同生效之日起到合同终止的期间内，双方每年举行一次正式会晤，一边讨论合同执行中存在的问题，以及就技术改进与创新问题进行交流，为进一步的技术合作奠定基础。

双方的会晤轮流在两国举行。

讨论的内容和结论载入备忘录中。

每方参加人员不得超过5人，费用自理。

2、如果合同一方未能在合同规定的时限内履行合同义务，并在收到未违约方的通知后15天内未能消除违约或采取补救措施，而且在被允许推迟履行的期限内未履行合同，在此情形下，未违约的一方应书面通知违约方解除合同，同时有权要求违约方赔偿损失。

Exercise 2（1）单单是去年一年的时间，美元已经升值了10%，这与2019年至2019年的亚洲金融危机期间的升值幅度差不多。

（2）美国经济的减速很可能更加支持人们对美元的信心。

2）（1）汇率变动对进口价格的影响取决于柜内市场需求的强度。

（2）事实上，今年美国的出口已经有显著增长，长期以来首次超过了进口。

1、当事人一方不履行合同义务或者履行合同义务不符合约定的，在履行义务或采取补救措施后，对方还有其他损失的，应当赔偿损失。

2、发行机构本事业务需要发行债券的，所筹资金必须按批准的用途使用，债券本息的偿还自行负责。

3、清关手续有住所在该国的一方或其代表办理，这通常是可取的。

因此，出口商通常应该办理出口清关手续，进口商应办理进口清关手续。

Exercise 21、政治稳定指的是………the degree of conflict and cooperation within a particular nation and between that nation and others.2、在最近的一次研究中，研究者发现如果一国冲突不断……相反，如果一国合作程度很高，那么公司用于市场营销行为的投资就会多。

…firms made fewer investments in marketing activities.3、市场营销者普遍认为，如果一国的政治关系良好，那么他们所做的努力就会有更多成功的机会。

商务英语翻译丁立福课后答案1、I’m so tired after _______ walk. [单选题] *A. three hour’sB. three hours’(正确答案)C. three hoursD. three hour2、—______ do you pay for it? —Over the Internet. （）[单选题] *A. WhatB. How muchC. How(正确答案)D. When3、My mother and my aunt are both _______. They work in a big supermarket. [单选题] *A. actressesB. doctorsC. salesmenD. saleswomen(正确答案)4、Almost every one of us could see her anxiety from the（）on her face. [单选题] *A. appearanceB. feelingC. movementD. expression(正确答案)5、While they were in discussion, their manager came in by chance. [单选题] *A. 抓住时机B. 不时地C. 碰巧(正确答案)D. 及时6、Researchers have spent five years collecting data（）the study is based. [单选题] *A. on thatB. in whichC. in thatD. on which(正确答案)7、He was born in Canada, but he has made China his _______. [单选题] *A. familyB. addressC. houseD. home(正确答案)8、Can you tell me how the accident _______? [单选题] *A. came about(正确答案)B. came backC. came downD. came from9、85．You’d better? ? ? ? ? a taxi, or you’ll be late. [单选题] *A．take(正确答案)B．takingC．tookD．to take10、10．Mum, let me help you with your housework, so you ________ do it yourself. [单选题] * A．don’t need to(正确答案)B．need toC．don’t needD．need11、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have12、Bob is young, _______ he knows a lot. [单选题] *A. becauseB. soC. but(正确答案)D. unless13、We ______ boating last weekend.（）[单选题] *A. goB. went(正确答案)C. are goingD. will go14、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)15、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what16、By the end of this month, all this _____. [单选题] *A. is changedB．will changeC. will have changed(正确答案)D. has changed17、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant18、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large19、It is important for us _______ English well. [单选题] *A. learnB. learningC. to learn(正确答案)D. learned20、83．The school is? ? ? ? ? ? ?the hospital. [单选题] * A．withB．intoC．ontoD．opposite(正确答案)21、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that22、Yesterday I _______ a book.It was very interesting. [单选题] *A. lookedB. read(正确答案)C. watchedD. saw23、The language school started a new（）to help young learners with reading and writing. [单选题] *A. course(正确答案)B. designC. eventD. progress24、Lucy _______ at 7:00 every day. [单选题] *A. go to schoolB. goes to school(正确答案)C. to go to schoolD. went?to?school25、______ pocket money did you get when you were a child? （）[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)26、My brother often does ______ homework first after school.（）[单选题] *A. heB. his(正确答案)C. sheD. her27、If it _______ tomorrow, I won’t go there. [单选题] *A. rains(正确答案)B. is rainingC. will rainD. would rain28、She is _______, but she looks young. [单选题] *A. in her fifties(正确答案)B. at her fiftyC. in her fiftyD. at her fifties29、_____ of the land in this area _____ covered with forest. [单选题] *A. Two-fifth; isB. Two fifth; areC. Two fifths; is(正确答案)D. Two fifths; are30、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking。

Unit11) 从合同生效之日起到合同终止期间，双方每年举行一次正式会晤，以便讨论合同执行中存在的问题，以及就技术发展与改进问题进行交流，为进一步技术合作奠定基础。

双方的会晤轮流在两国举行。

讨论的内容和结论载入备忘录。

每方与会人员不得超过5人，费用自理。

2) 如果合同一方未能在合同规定的时限内履行合同义务，并在收到未违约方通知后15天内未能消除违约或采取补救措施，而且在被允许延长期内未履行合同，在此情形下，未违约方应书面通知违约方解除合同，同时有权向违约方索赔。

1) 从合同生效之日起到合同终止期间，双方每年举行一次正式会晤，以便讨论合同执行中存在的问题，以及就技术发展与改进问题进行交流，为进一步技术合作奠定基础。

双方的会晤轮流在两国举行。

讨论的内容和结论载入备忘录。

每方与会人员不得超过5人，费用自理。

2) 如果合同一方未能在合同规定的时限内履行合同义务，并在收到未违约方通知后15天内未能消除违约或采取补救措施，而且在被允许延长期内未履行合同，在此情形下，未违约方应书面通知违约方解除合同，同时有权向违约方索赔。

1）①仅进去年一年时间，美元升值已经超过10%，这与1997年至1998年的亚洲金融危机期间的升值幅度差不多。

②美国经济的减速很可能更加支持人们对美元的信心。

2）①汇率变动对于进口价格的影响取决于国内市场需求的强度。

②事实上，今年美国的出口已经有显著增长，长期以来首次超过了进口。

1）当事人一方不履行合同义务或者履行合同义务不符合约定的，在履行义务或者采取补救措施后，对方还有其他损失的，应当赔偿损失。

2）对发行机构本身业务需要发行债券的，所筹资金必须按批准的用途使用，债券本息的偿还自行负责。

3）报关手续由住所在该国的一方或其代表办理，这通常是可取的。

因此，出口商通常应办理出口报关手续，进口商应办理进口报关手续。

1) 世界贸易组织于1995年成立，是年轻的国际组织之一。

世界贸易组织的前身是关贸总协定，成立于第二次世界大战结束时期。

Task 1（1）You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.（6）This stands for the level of food safety（7）This product has passed Quality Safety check（8）It has passed a food safety certificate.（9）It has passed a drinking safety certificate.（10）This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4．I’m lovin’ it.---------McDonald’s5. Something special in the air．----------American Airlines6. We bring good things to life.---------- General Electric1E 2．F 3．A 4. C 5．D 6．BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。

《商务英语写作》参考答案与评分标准Part I Application Letter (50marks)Directions: Write a letter to apply for a job based on the following job description.1. Secretary2. Familiar with stenography(速记) and typing3. Female4. With university degree and no less than two years’ working experience (Writer’s address)July 23, 2011(Receiver’s address)Dear Sir,I read your advertisement for a secretary in the New York Timesdated Feb. 15, and am now writing to apply for this position.I have been working as a secretary for three and a half years. Mystenographic speed is 160 words per minute, and my typing speed is110 words per minute.I am a graduate from Arizona State University, where my major wasadministrative management and public relations. I am 35 years of age,married, and mother of two kids. I think I am able to devote myself toyour company, and my public relations background will be useful toyou as well.I wish to leave my present job because it does not provide me withmuch chance for further improvement. My present employer, Mr.Charlie Colton (Vice President, Global Trades Company) knows that Iam looking for a new place, and agrees to provide a letter ofrecommendation.If you need an interview, I should be very happy to call on you anytime at your convenience. You can call me at 552-5698, or write tome via email (XXX@).Yours sincerelyMary WilliamsPart II Sales Letter (50marks)Directions: Suppose you are working in a training company-Delta. Your company offers a training program on creating and improving teamwork spirit. Your boss asks you to write to a manager, Mr. Smith, to introduce this training program to him.Dear Mr. Smith,Managers like you are charged with heavy responsibility of maintaining the harmonious operation of the company. Once the company’s target of profit is set, you need all the help you can get in making sure that the spirit of teamwork reaches every corner of every department, and penetrates the heart and soul of every employee.Managers across the country are raving about what Delta has helped then do. With our extension programs in “building teamwork spirit”and “enhancing the harmony”, staffs working for companies, both large and small,are creating a more harmonious atmosphere throughout the company.As a new year is coming, you are about to implement your blueprint for the next year. May I suggest that this is the perfect time to arrange for “harmony” training for your employees? It is easy to do. Just give us a call at 1234567 and our professional staff will be glad to help.By the way, I practice what I preach. Each year, all staff of my company receive trainings on “building teamwork spirit” and “enhancing the harmony”. They have made us an even more solid team.Sincerely yours,。

Advanced Business English WritingSuggested Answers to Task-based ExercisesChapter One1. Information control1). The recommendations should be placed after the conclusions.2). Point 3d should not have been included.Language control1). The style of the sentence,I’ve been asked to… in the Terms of Reference is far too personal.2). In 4b the word must creates a hard tone that is inappropriate for addressing the vice-president of personnel.Presentation techniques1). Conclusions should not be indented in section 5.2). There is inconsistency in bracketing or not bracketing the letters.4. Certain changes should be made to the letter:1) Catherine Porter could address Audrey Maxwell as “Dear Mrs Maxwell”, rather than “Dear Madam”.2) She could use “I” rather than “we”. “We” is a way of hiding behind your company, avoiding responsibility. You should only use it if you really mean the company as a whole.3) She could replace formal expressions like “We acknowledge receipt”with more informal ones.4) She could use the active rather than the passive voice. “I have credited youraccount” rather than “Your account has been credited”. The first sounds friendlier, the second is very impersonal.5) She could be more apologetic about the company’s error. Nothing is more annoying that receiving a letter in which the company admits to having made a mistake but does not bother to apologize.6) She could be more tactful in turning down Mrs Maxwell’s request for compensation. There is no reason not to be firm if the situation calls for it, but you can be firm and friendly.5.To: Forest Guard Corp.Attention: Ms.Wang, Marketing ManagerFax No.: 26435783From: Xiang Yan, Designing Dept.Date: 16 June, 2009Subject: Printing Business CardsPages: ThisDear Ms. Wang,6.From ************************Date 25:7:03 16:06:29To *********************Subject Petty Cash VouchersJohnSome of the staff from your department are still bringing their petty cash vouchers to me. However taken over by Martin in Accounts last month.Please inform your staff that they should deal with Martin in future.Thanks for your help John.Chapter Two2.①e ②c ③a ④b ⑤d ⑥f6. This is an amended version of the previous letter. The staff should feel some sympathy with the company’s situation from the wording of this second attempt. They may feel peeved about the small increase, but they will probably also feel grateful that they still have a job.Chapter Three1.a)Stephen is writing to inform his manager of his resignation. The word resignationin the subject heading “My resignation”and in the first paragraph, “I am writing to inform you of my intention to resign from G & S Holdings.”b)He used polite phrases for the following reasons:●He wants to break the news as gently as possible, to avoid annoying the manager.Staff resignations cause trouble for a manager, as the manager then has to recruit another member of staff, which is a time-consuming, expensive and troublesome process.●He's writing to the Regional Manager, who has a higher status in the company.●He may want a good reference letter.●He may want Katherine Chu to be a referee for him in future.The polite phrases are:●“I have appreciated very much my four years...”●“I have gained valuable experience working within an efficient and professionalteam environment. In particular, I have appreciated your personal guidance...”●“Once again, thank you for your support.”c)“I would like to leave, if possible,..” This is tentative becase it uses a conditionalsentence (conditional sentences use “If” and have a comma in the middle).“I hope that this suggested arrangement is acceptable to the company”. This is tentative because of the word “h ope”.2.a)Hugo wants to present the information logically: what caused the memo, theinvestigation and finally the request for action.(Note: He has cleverly 'hidden' the fact that non-smokers only have a majority of 1 in the middle of the text, emphasizing the request for action and the fact that the memo comes from the Staff Liaison Committee. He is attempting to influence Sandra to implement the request, even though many people voted against it.)b) Bold headings are clearer: the different parts are separated and summarized.3.To: Ovations Management TeamFrom: Daniel Bush, managerDate: June 3, 2003Subject: Welcoming John SmithI am pleased to announce that John Smith has agreed to join the Ovations Management Team as a senior vice president reporting to me. John joins us as we explore additional strategies relating to our Evercare business, including end-of-life care and the comprehensive health services that are needed to assist terminally ill individuals and their families.We are very fortunate to have John’s leadership as we expand our scope for growth. John has demonstrated strong leadership in creating and implementing business strategies, medical practice management and new business development. He has been with UnitedHealthcarenew provider networks within UHN. Prior to joining UnitedHealthcare, John worked in Colorado and Tennessee with4.MEMOTo:Katherine Chu, Regional ManagerFrom:Stephen Yu, SalesDate:28 April 2012Subject:Notification of My ResignationI am writing to inform you of my intention to resign from G & S Holdings.I have appreciated very much my four years working for the company. The training has been excellent and I have gained valuable experience working within an efficient and professional team environment. In particular, I have appreciated your personal guidance during these first years of my career.I feel now that it is time to further develop my knowledge and skills base in a different environment.I would like to leave, if possible, in a month's time on Saturday, 1 June. This will allow me to complete my current workload. I hope that this suggested arrangement is acceptable to the company.5.(a)The subsidiary’s financial statements showed worrying trends in its business. Ananalysis of the movements in the sales and costs figures is to be prepared by 18 October 2009.Action: Lindsay Yeong (b)The price of coffee has increased and this has made it necessary to raise the priceof a cup of coffee from $15 to $20 from 10 May 2010.(c)The proposed timetable for the interim and final audit is attached to these minutes.It may be difficult to meet the deadline for the final audit because the chief accountant (Vivien Yeung) is on holiday for the first week. This will be looked at in more detail by 11 April 2009.Action: Ben Suen 6.Minutes of 10th meeting of the Hall Extension Committee held on Tuesday, 11 January 2008, 7pm, Ramsgate Library.Present: Colin Bates (chairman)Mary Chin (treasurer)Andrew WongNicholas LongSimon Lee (Council)Bob Black (Red Cross)Ann Cheung (PricewaterhouseCoopers Senior Associate)Apologies were received from Alan Suen and Susan Wan.Minutes of lat meeting1.Item 4 of the minutes of the last meeting was amended to read “subject to approval atthe AGM”, after the words “the committee agreed”. The minutes were signed by the chairman on behalf of the meeting.Matters arisingOpening ceremony2.The Chief Executive has refused the invitation to open the hall extension as he is onholiday. The Chief Executive suggested Anson Chan as a replacement for him. Mary Chin will contact her.Action: Mary Chin Treasurer’s report3.The treasurer’s report (attached) was discussed. It was agreed that a provision of HK$130,000 should be made for the damage to the Director’s car, in accordance with the solicitor’s letter.Publicity4.The Apple Daily are to be invited to do an article on the Hall to attract local interest.Action: Andrew WongCheese and wine party5. A cheese and wine party for the committee is being held on 3 February, 7pm at theTaverner’s Arms. A list of attendees is to be prepared.Action: Mary ChinDate of next meeting6.The next meeting will be held on Wednesday, 8 March 2008, 8pm in the CommitteeRoom, Ramsgate Library.Chairman11January 2008Chapter Four1.2.3 4.5.Chapter Five 1.IntroductionThe aim of this proposal is to examine how we could enhance our companysituation and the disadvantages of the improvements recommended.Description of the bad publicityUnfortunately, a whistle-blower recently provided the local newspaper with information about the production of our newest product. They accused our organization of using chemical ingredients which could damage the health of clients.Presented problemsNow we have to face the problem that we could lose the trust of our customers.Consequently, we could have a sharp decrease in sales and profits.2.To: Mr. Carter, Managing DirectorFrom: John Michael, Head of the Administrative DepartmentDate: Feb.23, 2011The aim of this proposal is to summarize the strengths and weaknesses of the current website, and recommend new services and information to be provided through the website.Strengths:Our website can streamline business processes to improve operating efficiencies. Based on information provided by current website, we can analyze past customer behavior to anticipate customersWe now have greater ability to offer goods and services to the consumer over the Web. We can present goods more effectively, take orders and 3.To: The Managing DirectorThe proposal is for the possibility of producing a promotional brochure to publicize the company abroad.With quick globalization in the new IT age we have to make known our company in the international market.The following contents are recommended for the brochure.brief introduction of the company historyrange of existing and possible new productswebsite addresslist of our clients and business associates4.IntroductionThis proposal aims at showing why employee loyalty has deteriorated and suggesting ways of improving the current situation.Current situationA survey among the employees has shown the low employee loyalty.Unsatisfactory salaries and not enough fringe benefits are some of the real reasons for this problem. It is generally felt that the company competitors offer higher levels of remuneration.There appears to be a lack of information and resources needed for employees to do a good job. They also lack the necessary skills to meet the requirements of the job.Measures5.IntroductionThis proposal aims at preparing a detailed program of activities for a group of business people from the foreign trade delegation who will visit our company next month.FindingsAfter serious consideration, I have arranged a series of activities for them. Firstly, I will show them around our company, especially some main departments, to show our corporate culture to them. Meanwhile, I would introduce our companyfor the guests. Secondly, some business lectures would be carried out for the purpose of better communication between two sides. These lectures are given by business experts who are invited honorably. I am sure this will have a significant influence on the cooperation in the future.Recommendations and ConclusionsChapter Six1.2.3.4.5.建立于1998年的艾伦鞋业有限公司是一家专门从事运动鞋类生产和销售的公司，涉及诸如耐克、艾迪达斯、彪马、锐步等多个品牌。

Unit 11. 请将下列英语句子译成汉语（1）在这种情况下，世界各国又恢复浮动汇率就不足为奇了。

各国中央银行也就无需维持本币的汇价了。

（2）在全球一体化日益增长的今天，许多国际营销商所面临的任务与其说是市场准入问题不如说是在不同的国际市场中管理市场组合的问题。

（3）真正的劳力士手表被证实在全球任何地方都是一样的，它的定位即成功人士的手表——正如其广告所说的在全球任何地方都是一样的。

（4）然而，其核心产品——牛仔裤和运动鞋——正在失去吸引力，公司正挣扎于一个竞争非常激烈的市场。

（5）我们之所以有商业机会是因为互联网所导致的社会结构变化。

2. 请将下列段落译成英文。

Price and pricing policy play an important role in all marketing strategy. It is worthwhile for any exporter to pay special attention to pricing before coming to grips with overseas buyers. Overseas purchasers are generally reputed to be professional, knowledgeable and possessing solid information as a basis for their decisions. In most cases, hey are guided in their business activities by a budget which in turn is based on direct costing. This means that to them the purchase price is but one cost element among several others and that the total cost does not accrue until the goods have been sold to the next customer. It is therefore irrelevant to the purchasers whether they can lower the price by bargaining or, as an alternative, make the sellers take over part of their other costs for the product. Such peripheral costs may include special packaging, price marking.3.请将下列段落译成汉语。