商务英语函电

商务英语函电范文I am writing to inquire about the possibility of establishing a business partnership with your esteemed company. Our company, [Your Company Name], is a leading provider of [Your Product or Service] in the [Your Industry] industry. We have been following the developments in your company and are impressed by your achievements in the market.We believe that a collaboration between our two companies would be mutually beneficial. With our expertise in [Your Industry], we can offer high-quality products/services that would complement your existing offerings. In addition, our strong distribution network and customer base would provide an excellent platform for the promotion and sales of your products/services.We are particularly interested in discussing the potential for a joint marketing campaign or co-branded product/service. We believe that by combining our resources and expertise, we can create a compelling value propositionfor our customers and achieve significant market penetration.Furthermore, we are open to exploring other forms of collaboration, such as a strategic alliance or a distribution partnership. We are confident that our respective strengths and resources can be leveraged to create a win-win situation for both companies.We would welcome the opportunity to discuss this further with you at your earliest convenience. Please let us know if you would be interested in exploring this possibility, and we can arrange a meeting to discuss the details.Thank you for considering our proposal. We are excited about the potential for collaboration and are looking forward to the opportunity to work together.Sincerely,[Your Name] [Your Title] [Your Company Name] [Your Contact Information]。

Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者：我方从贸易向导网获悉贵方行名与email地址，并得知你方需求购圆珠笔。

我们在此介绍本公司及产品，以期与你方建立业务关系。

我们专营圆珠笔的生产和出口已超过六年，我们的产品品种多样，质量上乘，价格极具竞争力。

欢迎登录我们的网站了解我公司概况及最新产品信息。

如果你对我们任何产品感兴趣，请告知，我们乐意提供详情。

作为积极的制造商，我们每月都有推出新产品。

如果你们感兴趣，我们乐意定期为你们提供新信息。

谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition：1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII．Fill in the missing words in the following blanks with the first letter given：introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍，贵公司是纺织品的主要进口商。

商务英语函电实训范文Greetings esteemed business partners,As we embark on this new venture together, let us forge ahead with a spirit of collaboration and a commitment to excellence. In the realm of commerce, communication is the linchpin that binds us all. It is with this in mind that I present to you a comprehensive guide to mastering the art of business correspondence in English.Begin with a warm and professional greeting that sets the tone for the correspondence. "Dear [Recipient's Name]," is a time-honored opener that conveys respect and formality. Next, dive into the purpose of your communication with clarity and brevity. Whether it's an inquiry, a proposal, or a follow-up, ensure that your message is direct and to the point.For instance, if you're introducing a new product, "We are excited to announce the launch of our latest innovation, the [Product Name], designed to [describe the benefits]." This not only piques interest but also provides a succinct overview of what's to come.When it comes to the body of your message, structure is key. Organize your thoughts into clear, concise paragraphs. Each should focus on a single point, making it easier for the recipient to digest your message. Use bullet points or numbered lists to highlight key information or steps.In the realm of negotiation, be assertive yet diplomatic. Phrases like "We believe that a mutually beneficial agreement can be reached if we consider [specific terms]" demonstrate a willingness to compromise while maintaining a firm stance on your company's interests.Closing your correspondence with a call to action is crucial. Whether it's scheduling a meeting, requestingfurther information, or confirming an order, make it clear what the next step should be. "We look forward to your prompt response and are eager to take our partnership to new heights."End with a courteous closing such as "Best regards," or "Sincerely," followed by your name, title, and contact information. This leaves a lasting impression of professionalism and accessibility.Remember, the essence of business English communication lies in its clarity, politeness, and effectiveness. With these principles in mind, your correspondence will not only be a reflection of your company's values but also a catalyst for successful business interactions.。

商务英语函电学习总结摘要：商务英语函电是一门将国际贸易实务与英语相结合的综合性课程，既包括外贸专业知识的讲授,又包括基础英语的教学与研究。

函电的实践是理论课程的补充，是必不可少的一个环节，而函电的应用是实现理论和实践的最终载体。

本文分析了商务英语函电课程的特点，以及其在商务英语环境下的实践和应用状况。

关键词：商务英语函电、实践与应用商务英语是指英语在特定的商务环境中的学习和应用，它和普通英语的不同是在于建立在职业或商务活动的基础上，涉及国际贸易，进出口业务，国际金融等多个领域。

商务英语函电是属于商务函电的一种，是一种在商务环境下利用函电与具有不同文化背景的客户进行交流的跨文化行为。

它将国贸实务和理论相结合，具有理论性和实践性都很强的特点。

一.商务英语函电的特点商务英语函电不同于普通交流性手段，特点鲜明，遵循七原则，(即体贴，完整，准确，具体，简洁，清楚，礼貌)，其目的是维护良好的业务关系，进行有效的交流和正常的商务往来。

其核心是效率，经济性和简洁性为效率性的具体表现。

二者根本在于高效经济和达意清晰，效率是目的，内容是载体，二者相辅相成，缺一不可。

(1) 文体特点商务英语函电由于涉及进出口业务，且同银行，海关，运输，法律等专业知识有着密不可分的关系，可归类为专业文体或正式文体。

(2) 语言特点商务英语函电其中的三个原则“准确，简洁，清楚”都是对语言方面的要求，“体贴，礼貌”则是针对角度和态度方面的要求。

“完整”是对格式的要求，而“具体”对整封函电内容的整体要求，是要求避免大而无当的词语，内容不能偏离表达的中心，商务英语函电不仅涉及独特的专业背景，而且涉及实际商务工作技能，其语言特点可以归纳为两条：a.语言的选择性很强.基于商务函电涉及面涵盖贸易，金融，海关，外汇，商检等领域，显示出多种行业特色。

b.语言连贯，逻辑性强。

商务人员的思维具体，审慎，讲究语言表达到的分寸。

具体表现在用词规范，语法结构严谨，句子排列一般固定有序。

《商务英语函电》课程标准一、基本信息课程基本信息课程名称商务英语函电课程负责人陈鑫总学时72 开设专业报关与国际货运理论学时教学做一体化开设学期第4学期实践学时前修课程信息课程（1）名称英语听说开设学期第1-3学期课程（2）名称英语读写开设学期第1-3学期课程（3）名称进出口操作实务开设学期第1学期课程（4）名称国际货运代理操作实务开设学期第2学期课程（5）名称报关操作实务开设学期第3学期后续课程信息课程（1）名称行业英语开设学期第4学期课程（2）名称进出口单证实务开设学期第4学期二、课程定位及目标设计（一）课程整体目标描述《商务英语函电》是报关与国际货运专业的一门职业技术必修课，是融国际贸易实务与英语商务信函写作为一体的专业英语课程。

本课程的目标是培养学生具备阅读、翻译和写作英语商务信函的能力，培养学生掌握函电撰写的基本技巧、熟练应用英语函电套用语和行文结构。

使学生能在英语环境下运用英语函电办理进出口业务等事宜，在外贸工作环境中具备解决实际商务问题的书面沟通能力。

外贸函电英语是开展对外经济贸易业务和有关商务活动的重要工具，正确地掌握外贸函电英语的专业知识，并能熟练地加以运用，是外贸工作人员必须具备的专业技能。

（二）课程具体目标描述1．能力目标（1）能够独立阅读、翻译、撰写商务英语信函；（2）能够根据特定贸易背景，熟练运用商务信函特点和专业知识正确处理各个交易环节的往来外贸信函；（3）能根据具体的业务磋商信函，规范填制单据中相关的商务英语内容；（4）能够熟练掌握完整的业务流程，独立完成完整的业务磋商信函撰写。

2．知识目标（1）掌握商务信函常用撰写格式及组成部分；（2）掌握商务英语信函撰写的特点及专业英语表达方式；（3）掌握各种外贸文件的翻译特点及相关外贸专业知识。

3．素质目标（1）具备正确理解和掌握国家外交、外贸方针政策的能力；（2）持续学习，不断更新知识的意识；（3）具有从事商务活动的良好职业道德素质及行为规范；（4）具备国际商务礼仪知识，注重对外贸易交往的礼节；（5）踏实的工作作风和严谨的工作态度。

Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。

多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。

请惠寄商品目录与报价单。

如贵司产品价格有竞争力，本公司必定向你方试订。

恭候回音。

麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。

我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。

我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。

可以满足国内外不同市场需求。

谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。

如你方对任何一款感兴趣，请让我方知道。

期盼你方具体询盘。

福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。

商务英语函电教案第一章：商务英语函电概述1.1 教学目标了解商务英语函电的基本概念和重要性掌握商务英语函电的基本格式和结构1.2 教学内容商务英语函电的定义和作用商务英语函电的分类和特点商务英语函电的基本格式和结构1.3 教学方法讲授法：讲解商务英语函电的基本概念和格式案例分析法：分析实际商务英语函电案例，加深学生对商务英语函电的理解1.4 教学评估课堂讨论：学生分组讨论商务英语函电的案例，提高学生的实际应用能力课后作业：布置相关商务英语函电的写作练习，巩固所学知识第二章：商务英语函电的写作技巧2.1 教学目标掌握商务英语函电的写作技巧和规范2.2 教学内容商务英语函电的语言特点和要求商务英语函电的写作技巧和规范商务英语函电中的常用表达和礼貌用语2.3 教学方法讲授法：讲解商务英语函电的写作技巧和规范实践教学法：学生进行商务英语函电写作练习，教师进行指导和反馈2.4 教学评估课后作业：布置相关商务英语函电的写作练习，学生提交后进行评分和反馈第三章：商务英语函电的商务礼仪3.1 教学目标了解商务英语函电中的商务礼仪和规范能够运用正确的礼仪和用语进行商务英语函电的交流3.2 教学内容商务英语函电中的商务礼仪和规范商务英语函电中的称呼和问候语商务英语函电中的感谢和道歉用语3.3 教学方法讲授法：讲解商务英语函电中的商务礼仪和规范角色扮演法：学生进行商务英语函电的交流模拟，教师进行指导和反馈3.4 教学评估课堂练习：学生进行商务英语函电的交流模拟，教师进行评价和指导课后作业：布置相关商务英语函电的写作练习，学生提交后进行评分和反馈第四章：商务英语函电的沟通技巧4.1 教学目标掌握商务英语函电的沟通技巧和策略能够有效地进行商务英语函电的沟通和交流4.2 教学内容商务英语函电的沟通技巧和策略商务英语函电中的提问和回答技巧商务英语函电中的说服和谈判技巧4.3 教学方法讲授法：讲解商务英语函电的沟通技巧和策略角色扮演法：学生进行商务英语函电的沟通模拟，教师进行指导和反馈4.4 教学评估课堂练习：学生进行商务英语函电的沟通模拟，教师进行评价和指导课后作业：布置相关商务英语函电的写作练习，学生提交后进行评分和反馈第五章：商务英语函电的实战应用5.1 教学目标能够熟练运用商务英语函电进行实际商务交流掌握商务英语函电的实际应用场景和技巧5.2 教学内容商务英语函电的实际应用场景和案例商务英语函电的实战技巧和策略商务英语函电的常见问题和解答5.3 教学方法讲授法：讲解商务英语函电的实际应用场景和案例实践教学法：学生进行商务英语函电的实际写作和交流，教师进行指导和反馈5.4 教学评估课堂练习：学生进行商务英语函电的实际写作和交流，教师进行评价和指导课后作业：布置相关商务英语函电的实际写作练习，学生提交后进行评分和反馈第六章：商务英语函电的商务邀请与会议安排6.1 教学目标能够有效地进行会议安排和通知6.2 教学内容商务英语函电中的会议安排和日程描述6.3 教学方法案例分析法：分析实际商务邀请函和会议通知案例，加深学生对商务英语函电的理解6.4 教学评估课堂讨论：学生分组讨论商务邀请函和会议通知的案例，提高学生的实际应用能力课后作业：布置相关商务邀请函和会议通知的写作练习，巩固所学知识第七章：商务英语函电的商务旅行与安排7.1 教学目标能够有效地进行商务旅行安排和通知7.2 教学内容商务旅行安排的描述和说明商务英语函电中的旅行邀请和确认7.3 教学方法7.4 教学评估课堂讨论：学生分组讨论商务旅行函电的案例，提高学生的实际应用能力课后作业：布置相关商务旅行函电的写作练习，巩固所学知识第八章：商务英语函电的投诉与解决8.1 教学目标能够有效地进行投诉处理和解决方案提出8.2 教学内容商务投诉处理的原则和技巧商务英语函电中的解决方案和建议提出8.3 教学方法案例分析法：分析实际商务投诉函电案例，加深学生对商务英语函电的理解8.4 教学评估课堂讨论：学生分组讨论商务投诉函电的案例，提高学生的实际应用能力课后作业：布置相关商务投诉函电的写作练习，巩固所学知识第九章：商务英语函电的商业报告与提案9.1 教学目标能够有效地进行商业报告和提案的表达和呈现9.2 教学内容商务报告和提案的逻辑结构和内容安排商务英语函电中的数据和图表描述9.3 教学方法9.4 教学评估课堂讨论：学生分组讨论商务报告和提案的案例，提高学生的实际应用能力课后作业：布置相关商务报告和提案的写作练习，巩固所学知识第十章：商务英语函电的综合实战演练10.1 教学目标能够熟练运用商务英语函电进行实际商务交流掌握商务英语函电的实际应用场景和技巧10.2 教学内容商务英语函电的综合实战案例和场景商务英语函电的实战技巧和策略商务英语函电的实际应用问题和解答10.3 教学方法讲授法：讲解商务英语函电的综合实战案例和场景实践教学法：学生进行商务英语函电的实际写作和交流，教师进行指导和反馈10.4 教学评估课堂练习：学生进行商务英语函电的实际写作和交流，教师进行评价和指导课后作业：布置相关商务英语函电的实际写作练习，学生提交后进行评分和反馈重点和难点解析1. 商务英语函电的基本概念和重要性：理解商务英语函电的定义、分类和特点，以及其在商务交流中的重要性。

商务英语函电：还盘策略与实例分析In the realm of international business transactions, counter-offers play a crucial role in negotiating deals and agreements. They allow buyers and sellers to haggle over prices, terms, and other critical elements of a contract, ensuring mutual satisfaction and a win-win situation for both parties. This article explores the strategies behind counter-offers and provides a detailed analysis of a business letter example in both English and Chinese, highlighting the key elements and considerations in effective counter-offer communication.**Strategies Behind Counter-Offers**1. **Market Knowledge**: Before making a counter-offer, it is essential to have a thorough understanding of the market dynamics, including prices, demand, and competition. This information helps in setting a realistic and competitive counter-offer.2. **Timing**: Timing is crucial in counter-offer negotiations. It is advisable to wait for the right moment, when the seller is most likely to accept a lower price or the buyer is willing to offer a higher price.3. **Flexibility**: Be prepared to compromise oncertain terms to reach a deal. Flexibility in approaching the negotiation table can lead to better outcomes. 4.**Professional Tone**: When communicating a counter-offer, it is important to maintain a professional tone, focusing on the business interests of both parties rather than personal opinions or emotions.**Example of a Business Letter: Counter-Offer****[Date]****[Buyer's Company Name]****[Buyer's Address]****[City, State, ZIP Code]****[Email Address]****[Phone Number]****[Seller's Company Name]****[Seller's Address]****[City, State, ZIP Code]****[Subject: Counter-Offer for Purchase of [Product Name]]**Dear [Seller's Name],We appreciate your prompt response and the initialoffer for the [Product Name]. After careful consideration, we have decided to submit a counter-offer for your consideration.While we acknowledge the quality and uniqueness of your product, we believe that the initial price quoted is slightly above our budget. Therefore, we propose a revised price of [revised price] for the [Product Name], with a quantity of [quantity] units.We understand that your product demands a premium due to its superior features, and we are willing to pay for that. However, given the current market conditions and our financial constraints, we believe that the revised price is more realistic and sustainable for both of us.We value your partnership and look forward to further discussing this counter-offer. Please let us know if you are willing to consider this revised offer, and we can schedule a meeting or continue the discussion via email.Thank you for your time and attention. We look forward to hearing from you soon.Best regards,**[Buyer's Name]****[Buyer's Position]****[Buyer's Signature]****[Buyer's Contact Information]****[Date]****[Seller's Company Name]****[Seller's Address]****[City, State, ZIP Code]****[Subject: Response to Counter-Offer for [Product Name]]**Dear [Buyer's Name],Thank you for your counter-offer. We appreciate your interest in our product and your feedback on the pricing. After reviewing your counter-offer, we understand your concerns regarding the pricing. However, we would like toemphasize that our product offers unparalleled features and quality that justify the initial price.Nevertheless, we value your partnership and are willing to make a concession. We propose a revised price of [revised price] for the [Product Name], with a quantity of [quantity] units. This revised price takes into account your feedback while still ensuring that we can maintain the quality of our product.We would like to discuss this further and find a mutually beneficial solution. Please let us know if you are willing to consider this revised offer, and we can schedule a meeting or continue the discussion via email.Thank you for your cooperation and understanding. We look forward to hearing from you soon.Best regards,**[Seller's Name]****[Seller's Position]****[Seller's Signature]****[Seller's Contact Information]****中文翻译与分析****商务英语函电：还盘策略与实例分析**在国际商务交易中，还盘是谈判和达成协议的关键环节。

商务英语函电专业课教案Unit 1-5一、Unit 1: Introduction to Business English Correspondence Objective:To familiarize students with the importance of business English correspondence and its role in international business munication. Content:1. Definition and types of business English correspondence.2. Importance of business English correspondence in international trade.3. Basic ponents of a business letter.Activities:1. Discuss the importance of business English correspondence in groups.2. Analyze sample business letters to identify the basic ponents.3. Practice writing a simple business letter.Assessment:1. Group discussion participation.2. Analysis of sample letters.3. Written assignment: Write a business letter.二、Unit 2: Elements of Effective Business WritingObjective:To teach students the essential elements of effective business writing. Content:1. Clarity and conciseness.2. Correct grammar and punctuation.3. Professional tone and language.4. Organized structure and format.Activities:1. Analyze sample letters with ineffective writing elements.2. Practice writing exercises focusing on clarity, conciseness, grammar, and punctuation.3. Discuss the importance of professional tone and language.4. Create a business letter template.Assessment:1. Analysis of sample letters.2. Writing exercises.3. Business letter template creation.三、Unit 3: Writing Professional Business LettersObjective:To guide students in writing professional business letters.Content:1. Formatting business letters.2. Writing clear and concise sentences.3. Using proper salutations and closing.4. Proofreading and editing.Activities:1. Study different business letter formats.2. Practice writing clear and concise sentences.3. Role-play different scenarios requiring business letters.4. Edit and proofread sample letters.Assessment:1. Formatting and structure of written assignments.2. Clarity and conciseness of written assignments.3. Correct salutations and closings.四、Unit 4: Business E CommunicationObjective:To familiarize students with the appropriate use of business e munication.Content:1. Differences between business letters and es.2. Rules for effective business e munication.3. Formatting and structuring business es.4. Sample business e templates.Activities:1. Compare business letters and es.2. Discuss rules for effective business e munication.3. Practice writing business es using sample templates.4. Peer review and feedback on e writing.Assessment:1. Comparison of business letters and es.2. Writing exercises using sample templates.3. Peer review and feedback.五、Unit 5: Writing Effective Business Proposals Objective:To teach students how to write effective business proposals. Content:1. Understanding the purpose of a business proposal.2. Elements of a successful business proposal.3. Structuring and formatting business proposals.4. Writing persuasive and pelling proposals.Activities:1. Analyze sample business proposals.2. Practice writing a business proposal.3. Role-play presenting business proposals.4. Provide feedback on peer proposals.Assessment:1. Analysis of sample proposals.2. Writing exercises: writing a business proposal.3. Presentation skills and feedback.六、Unit 6: Formatting and Structuring Business ReportsObjective:To guide students on how to format and structure business reports effectively.Content:1. Basic ponents of a business report.2. Formatting guidelines for business reports.3. Structuring the report for clarity and effectiveness.4. Using appropriate language and tone in reports.Activities:1. Analyze sample business reports to understand their ponents.2. Practice formatting and structuring a business report.3. Discuss the use of language and tone in reports.4. Peer review and feedback on report writing.Assessment:1. Analysis of sample reports.2. Formatting and structure of written assignments.3. Use of language and tone in reports.七、Unit 7: Writing Effective Memos and NotesObjective:To familiarize students with the skills required to write effective memos and notes.Content:1. Differences between memos and notes.2. Purposes and uses of memos and notes in business munication.3. Formatting and structuring memos and notes.4. Examples of effective memos and notes.Activities:1. Discuss the differences between memos and notes.2. Practice writing a memo and a note.3. Analyze sample memos and notes to understand their structure.4. Peer review and feedback on memo and note writing. Assessment:1. Analysis of sample memos and notes.2. Writing exercises: writing a memo and a note.3. Peer review and feedback.八、Unit 8: Business Negotiation CorrespondenceObjective:To teach students how to write effective business negotiation correspondence.Content:1. Purpose and importance of business negotiation correspondence.2. Strategies for writing effective negotiation letters.3. Sample negotiation scenarios and corresponding letters.4. Language and tone in negotiation correspondence.Activities:1. Discuss the purpose and importance of business negotiation correspondence.2. Practice writing negotiation letters based on sample scenarios.3. Role-play negotiating based on the written letters.4. Provide feedback on peer negotiation correspondence. Assessment:1. Analysis of sample negotiation letters.2. Writing exercises: writing a negotiation letter.3. Negotiation skills and feedback.九、Unit 9: Writing Business PlansObjective:To guide students on how to write effective business plans. Content:1. Understanding the purpose of a business plan.2. Elements of an effective business plan.3. Structuring and formatting the business plan.4. Writing clear and concise objectives and strategies.Activities:1. Analyze sample business plans to understand their elements.2. Practice writing a business plan.3. Discuss the use of language and tone in business plans.4. Peer review and feedback on business plan writing. Assessment:1. Analysis of sample business plans.2. Formatting and structure of written assignments.3. Use of language and tone in business plans.十、Unit 10: Emerging Trends in Business Communication Objective:To familiarize students with emerging trends in business munication. Content:1. Overview of emerging trends in business munication.2. Social media and its role in business munication.3. E etiquette and best practices.4. The impact of technology on business munication.Activities:1. Discuss emerging trends in business munication.2. Explore the role of social media in business munication.3. Role-play scenarios involving e etiquette and best practices.4. Analyze the impact of technology on business munication. Assessment:1. Class discussions and participation.2. Analysis of social media's role in business munication.3. Application of e etiquette and best practices.4. Understanding of the impact of technology on business munication. 十一、Unit 11: Case Studies in Business CommunicationObjective:To provide students with real-life examples of business munication scenarios and analyze their effectiveness.Content:1. Case studies of successful and unsuccessful business munication.2. Analysis of the strategies and techniques used in the case studies.3. Identifying lessons learned from the case studies.4. Application of knowledge from case studies to practical scenarios. Activities:1. Present and discuss assigned case studies.2. Analyze the effectiveness of the munication strategies used.3. Identify the key factors that contributed to the success or flure of the munication.4. Role-play applying the lessons learned from the case studies to practical scenarios.Assessment:1. Analysis and discussion of case studies.2. Application of lessons learned to practical scenarios.3. Peer review and feedback on presentations and role-plays.十二、Unit 12: Professional E and Letter Writing PracticeObjective:To enhance students' proficiency in writing professional es and letters through practice and feedback.Content:1. Review of e and letter writing guidelines.2. Practice writing various types of professional es and letters.3. Peer review and feedback on writing assignments.4. Editing and polishing drafts to create final versions.Activities:1. Review best practices for writing professional es and letters.2. Participate in writing exercises, including responding to mock scenarios.3. Exchange written assignments with peers for review and feedback.4. Revise and refine drafts based on feedback to create polished final products.Assessment:1. Analysis and discussion of best practices for professional writing.2. Quality of written assignments, including clarity, conciseness, and professionalism.3. Improvement shown in revisions based on peer feedback.十三、Unit 13: Business Presentation SkillsObjective:To equip students with the skills needed to deliver effective business presentations.Content:1. Key ponents of a successful business presentation.2. Preparation and organization techniques for presentations.3. Effective use of visual ds and slides.4. Delivery and munication skills during the presentation.Activities:1. Analyze样本商务演讲以了解其关键组成部分。

Chapter II Establishing Business RelationsLesson OneExercisesI. Translate the following expressions:1.cotton piece goods 6.另函2.state-operated corporation ７. 供你方参考3.import and export 8. 商务参赞处4.business lines 9. 盼望5.establish business relations 10. 最新的商品目录II. Translating the following into English:1.We are informed that _______________________________________(你公司是经营化工产品的国营公司).2.We shall let you know our comments_________________________________(一俟收到你方的报价).3.We are ______________________________________(专门从事中国工艺品出口).4.We hope to _______________________________________________(与你们建立贸易关系).5.________________________________(兹航寄) three sample books.6.______________________________________________(我们已经和世界上一百多个国家的商号建立了关系) on the basis of equality, mutual benefit and exchange of needed goods.III. Translate the following sentences into Chinese:1.We have the pleasure of introducing ourselves to you as a state corporation specializing in the export business of canned goods, and express our desire to enter into business relations you.2.Our company is one of the import and export corporations in Shanghai commercial circle authorized by the Ministry for Foreign Trade and Economic Cooperation. We have enjoyed a good reputation in the world market for a long time.3.We are one of the leading exporters of first class cotton and rayon goods and are enjoying an excellent reputation through fifty years’ business experience.4.Through the courtesy of the Chamber of Commerce in Tokyo, we have learned that you have been supplying the best quality foods all over the world.5.We are desirous of enlarging our trade in various agricultural products, but unfortunately have had no good connections in the southern part of Russia. Therefore we shall be obliged if you kindly introduce us to some of the most capable and reliable importers.IV. Translate the following sentences into English :1.承蒙外国商会介绍得知你公司的名称地址。

试卷纸姓名：____________ 班级：____________ 学号：____________ 座号：____________ ………………………………装………………………………订………………………………线………………………………第 1 页 共 10 页XX 师范学院20XX ——20XX 学年度第二学期期终考试外语学院 商务英语专业11级专科《商务英语函电》试卷说明：本试卷共4页、五道大题，答卷一律在试卷内规定处进行，答在其它处不得分。

PART I BLANKS (10%. 2 points for each) Fill in the blanks with a proper words or phrases.1. What does “prompt shipment ” mean in Chinese? __________2. To make your order clear and easy to understand, you should use the listing format of the order form as a guide to giving information about the following matters:a. name of commodity;b.___________________;c._________________;d._________________;e. quantity;f.__________________.PART II MULTIPLE CHOICE (10%. 1 point for each) There are 10 questions in this section. Choose the best answer for each question.6. Our company has 30 years’ experience _____ the machinery line.A. onB. inC. aboutD. of7. We regret to report that a consignment of silk piece goods ____ Order No. 567 has not been delivered.A. withB. forC. onD. under8. _____ your Enquiry No. 123, we are sending you a catalog and a sample book for your reference.A. AccordingB. As perC. AsD. About9. We are sending you the samples ________ requested.A. beB. areC. asD. for10. We would like to take this ____ to establish business relations with you.A. openingB. opportunityC. stepD. advantage11. Your request for payment ______ Letter of Credit is unacceptable.A. withB. byC. usingD. of12. As instructed, we will draw _______you a sight draft for collection through the Bank of China.A. forB. againstC. onD. from13. The bank who opens the L/C is called ______ .A. issuing bankB. notifying bankC. establishing bankD. paying bank14. Please send us the amendment ______ L/C immediately or we shall not be able to ship your order on time.A. ofB. toC. as toD. with15. As the goods are _____ great demand we regret being unable to cover your requirements.试卷纸姓名：____________ 班级：____________ 学号：____________ 座号：____________ ………………………………装………………………………订………………………………线………………………………第 2 页 共 10 页A. inB. onC. ofD. HavingPART III TRANSLATION SECTION A TRANSLATE THE FOLLOWING SENTENCES INTO ENGLISH (10%. 2 points for each)There are 5 Chinese sentences in this section. Translate the sentences into English.16. 请注意做到信用证的规定必须和合同的条款完全一致。

商务英语函电现在中国的很多企业都有涉外的业务，所以提高英语学习能力已经成为了职场的必备技能，尤其是商务英语函电，今天我们为大家整理了商务英语函电范文，一起来看一下吧。

交易的第一步1. 向顾客推销商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have beden ing in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices andterms of sale. We ask you to make every effort toquote at petitive prices in order to secure our business. We look forward to hearing from you soon..Truly3. 迅速提供报价Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.交易的契机4. 如何讨价还价Dear Sir: June 8, 2001We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. Yours truly5-1 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believewill meet your ideas of prices. You should note that the recent advances in raw materials have affected thecost of this product unfavorably. However, for your order we have kept our prices down. Sincerely5-2 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly6. 正式提出订单Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly7. 确认订单Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possibleeffort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times. Sincerely8. 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已开立信用证Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the BeijingCity Commercial Bank to open a credit forUS$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.Sincerely10. 请求信用证延期Dear Sir： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.we received your letter today and have informed our customers of your situation. As requested, we have instructed the beijing city mercial bank to extend the以上就是为大家整理的商务英语函电范文的相关内容，希望能够对大家有所帮助。

商务英语函电订单范文Your Company Name[你公司名称]Your Address[你的地址]City, Zip Code[城市，邮政编码]Date: [Date][日期]Customer Name[客户名称]Customer Address[客户地址]City, Zip Code[城市，邮政编码]Dear [Customer Name],亲爱的[客户名称]，I hope this letter finds you well. We are writing to confirm the orderyou recently placed with [Your Company Name]. We are grateful for your trust in our products and services.我希望这封信能够找到您时一切安好。

我们写信是为了确认您最近在[你公司名称]下达的订单。

感谢您对我们产品和服务的信任。

Order Details 订单详情:Order Number 订单编号: [Your Order Number]Date of Order 下单日期: [Order Date]Products 产品:[Product 1 产品1]: [Quantity 数量][Product 2 产品2]: [Quantity 数量]...Total Amount 总金额: [Total Amount 总金额]Please review the order details above, and if everything is correct, no further action is needed. If you have any questions or concerns, please do not hesitate to contact us at [Your Contact Information].请仔细查看以上订单详情，如果一切正确，无需进一步操作。

商务英语函电课文原文导语：个人智力有问题，是次品；一个人的灵魂有问题，就是危险品。

以下为大家介绍商务英语函电课文原文文章，欢送大家阅读参考!Self-introductionDear Sirs,Through the courtesy of the Chamber of Commerce inTokyo, we have learned that you have been supplying the bestquality foods all over the world, and we are sure there isa large demand for various exotic foods in our country. We are writing to you in the hope of establishing business relations with you.We are the largest food trading pany inJapanwithoffices or representatives in all major cities and towns in the country. We have been importing a large variety offoods from Europe and theU.S.A.and consider that we have considerable experience in this field.A bright prospect for your products in our market is foreseeable, We look forward to hearing from you and assure you of our close cooperation at all times.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your letter of November 21 addressed to our sister corporation inShanghaihas been transferred to us forattention. As the items fall within the scope of business activities, we shall be pleased to enter into direct business relations with you. We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment inThailand. We are exporters of the same lines of business, having a business background of some 40 years, and are now particularly interested in exporting to your country Electronic Products of all types.All kinds of our products are good sellers and worth mendation for their excellent quality. If you areinterested in marketing these products at your end, please let us know and we shall be pleased to send you our quotations and sample books upon receipt of your specific enquiries.We look forward to your favorable reply.Yours faithfully,Asking for CataloguesDear Sirs,We owe your name and address to Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese Textiles and Cotton Piece Goods. For your information, textiles are our main imports, but now we are especially interested in importing Printed Shirting from your country.If you can assure us of workable prices, excellent quality and prompt delivery, we shall be able to deal in these goods on a substantial scale.We would therefore highly appreciate it if you would send us by airmail catalogues, sample books and all necessary information regarding Printed Shirting, so as to acquaint us with the material and workmanship of your supplies.We are looking forward to your early reply.Yours faithfully,Asking to Establish Business RelationsDear Sirs,Your name and address have been remended to us by the Commercial Counselor’s Office of our Embassy in your country as well-established importers of light industrial goods in your country. We now avail ourselves of this opportunity to write to you and see if we can establish business relations by a start of some practical transactions.Our corporation is established for the purpose of carrying on import and export business as well as other activities in connection with foreign trade. We are active in mercial intercourse with the trade and financial circles of various countries and districts. We are striving to expand economic cooperation and exchange of technology withforeign countries, and to utilize mon and reasonable international practices in a flexible way.To acquaint you with light industrial goods we handle, we are sending you, by separate airmail, a modity list and several sample books for your reference. We wele your inquiries.Yours faithfully,Invitation toGuangzhouFairGentlemen:We are glad to learn that you are considering a visit toChinato pave the way for cooperation between our two panies.We agree with you that a discussion between us in person is beneficial and necessary. As the next session of the Chinese Export Commodities Fair inGuangzhouis to be held from April 15 to April 27,2000 inthe city ofGuangzhouin southernChina, we would like to suggest that you attend it. The general manager and sales representatives of our pany will be there to meet you and conduct negotiations with you. Some of the new productswill be on display at our stands at the Fair. After the visit to the Fair you are wele to e to the city ofNanjingto see some of the factories you are interested in.Provided you have decided on such a visit, we will forward you a formal invitation, with which you can apply for an entry visa.We are confident that our meeting at the Fair will be productive and lead to advance of our business relations.Yours sincerely,。

商务英语函电模板Greetings esteemed business partners,In the fast-paced world of commerce, crafting the perfect business correspondence is as crucial as the deals themselves. Whether it's to initiate a new partnership, follow up on an existing agreement, or to express gratitude for a successful collaboration, the way we communicate can make all the difference. Here's a template to guide you through the essentials of professional business English correspondence.Subject: [Specific and Concise Subject Line]Dear [Recipient's Name],I hope this message finds you well and thriving in your endeavors. I am writing to [state the purpose of the email - e.g., propose a new business venture, discuss a recent meeting, or follow up on a pending matter].Our esteemed company, [Your Company Name], has been atthe forefront of [industry/field] for [number of years], and we pride ourselves on [key strengths or values]. We believe that a collaboration with [Recipient's Company Name] could be mutually beneficial, given your [complimentary strengths or values].In our recent discussions, we have identified [specificpoints of mutual interest or potential collaboration areas]. We are eager to explore these opportunities further and would like to propose a [meeting/call/next steps] to delve deeper into the possibilities.Attached, please find our [proposal/meetingagenda/relevant documents] for your perusal. We are confident that this will provide a solid foundation for our future discussions.We are looking forward to your valuable feedback and the opportunity to work together. Should you require any additional information or have any questions, please do not hesitate to reach out.Thank you for your time and consideration. We are excited about the prospect of a fruitful partnership.Warm regards,[Your Full Name][Your Position][Your Company Name][Your Contact Information]。

商务英语函电的语言特点
商务英语函电的语言特点如下：
1.选择具体词汇
抽象词汇意义含混，意思表达不直接、不准确，具体词汇意思明确，便于信函双方的迅速沟通。

使用具体的词汇准确地表达己方的意愿，帮助双方快速地交流，是商务英语函电的重要特征。

因此，英语商务信函写作应尽量使用具体词汇准确、快速地表达意思，避免意义模糊。

2.避免使用歧义词汇
歧义词汇是指有些词汇在同一个上下文语境中有两种甚至多重意思的理解。

商务英语函电中使用造成歧义的词汇可能影响双方的理解，造成不必要的麻烦。

3.避免形容词的重复使用
我们的写作习惯表达相同的意思，一方面重复可以保持平衡的词法结构，另外重复也加强了语气，强化了表达的意思。

英语文化强调用简明的语言表达意思。

在商务英语信函写作时，我们应该遵守英语语言的习惯，避免使用不必要的重复，保持商务英语函电的语言简洁，意思清晰。

4.使用褒义词和礼貌用语
商务英语函电写作者如果措辞礼貌得体，会给对方留下良好的印象，为双方的合作奠定基础。

商务信函写作在遣词造句时应注意恰当运用褒义词和礼貌用语。

商务英语函电询盘信函范文Dear Sir/Madam,We are writing to inquire about your products as we are interested in purchasing them for our company. We came across your company's information on the internet and would like to learn more about your products.Firstly, we would like to request a product catalog or brochure that includes detailed information, specifications, and prices of your products. We are particularly interested in [specific product category] and would appreciate if you could provide us with the relevant information.Additionally, please let us know if you have any special offers or discounts for bulk orders. Our company has a significant demand for [specific product] and we are always on the lookout for competitive prices and favorable terms.Furthermore, we would like to inquire about the minimum order quantity (MOQ) for your products. It would be helpful to know the quantity required to qualify for the best pricing and any associated shipping costs or lead times.Moreover, we would like to inquire about your payment terms and methods. Do you accept credit cards or is bank transfer the preferred method? Please provide us with the necessary information to proceed with the payment process.Furthermore, we would appreciate if you could provide us with references from previous customers. It would be beneficial for us to hear about their experience with your products and services.Lastly, we would like to request samples of your products, if possible. This will help us better understand the quality and suitability of your products for our needs. We are willing to cover the costs of the samples and any associated shipping fees.Thank you for taking the time to consider our inquiry. We look forward to your prompt response and hope to establish a fruitful business relationship with your company.Yours faithfully,[Your Name][Your Company Name][Contact Information]。