会展英语策划书(英文版)

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Contents

I .Exhibition Introduction (1)

ⅰ.Exhibition category (1)

ⅱ.Exhibition (1)

ⅲ.Time (1)

ⅳ.Venue: (1)

ⅴ.Hosts (1)

ⅵ.Organizer (1)

ⅶ.Sponer (1)

ⅷ.Exhibition Expected Scale (1)

Ⅱ.Exhibition Background (1)

Ⅲ.Exhibition Meaning (1)

Ⅳ.Exhibition Fee (1)

Ⅴ.Application Procedure (2)

Ⅵ.Financial Budget (2)

ⅰ.Cost Forecast (2)

ⅱ. Revenue Forecasting (2)

I .Exhibition Introduction

ⅰ.Exhibition category

Professional Exhibition

ⅱ.Exhibition

21th China (Shanghai) International Beverage Exhibition

ⅲ.Time

16 June 2016 09:00 am—5:00pm

ⅳ.Venue:

Shanghai international exhibition center

ⅴ.Hosts

China Beverage Association

ⅵ.Organizer

China beverage exhibition Co.Ltd

ⅶ.Sponer

Shanghai Province Beverage Industry Association

ⅷ.Exhibition Expected Scale

The exhibition acreage will be 15,000 s qm and there will be over

4000 professional exhibitors and 12.000 visitor during the event.

Ⅱ.Exhibition Background

After entering into WTO, China beverage market will own huge development potential. Shanghai International Beverage Exhibition has become one of the professional pageants with largest scale, greatest influence , which has an 21 years history. Over the past 21 years, the exhibition has been well known for its high efficiency in China in signing contracts.

Ⅲ.Exhibition Meaning

To change the previous exhibition with small scale and dispersed customers suppliers. To provide a good opportunity for participants and bring “double win” between exhibitors and visitors.

NOTE:ⅰ.Standard booth: The standard booth contains: Headboard with Chinese and English characters﹑carpet﹑one table﹑two chairs﹑ electrical socket 15A∕220V∕24hours、light and one trash can.

ⅱ.the least hiring area—36 square meters and only offer space, no exhibition rack, exhibition tool etc.

ⅲ. Some services such as booth building, exhibition transportation, special exhibitors hiring etc, you can consulting committee.

Ⅴ.Application Procedure

ⅰ.Apply to organizer for the application form and mail or fax to organizer after filled in it;

ⅱ.After Organization Committee received the Application Form and comfirmed it with exhibitors, to delineate the booth and signed a contract.

ⅲ. After signing the contract within five working days, exhibitors should pay a deposit (booth fee of 50%),the balance shall be paid in February 15 , 2013 before.

Ⅵ.Financial Budget

ⅰ.Cost Forecast

ⅰ).the cost of the exhibition venue

Venue rental: 15000×RMB 8=RMB 800,000

Air conditioning costs: RMB 10000

ⅱ).the exhibition publicity expenses

Professional visitors certificate: RMB 6000/Million visitors

Balloon costs: RMB 2000

Advertising flag costs: RMB 4000

ⅲ). The cost of office and personnel costs: RMB 200000

ⅳ).Tax costs: RMB 1,200,000

Total costs: RMB 2242000

ⅱ.Revenue Forecasting

ⅰ)The booth fee income : RMB 4,600,000

ⅱ)Advertising and sponsorship fee: RMB 100,000

Total cost: RMB 4720000

Balance:RMB 2478000