会展英语 第1单元 课件
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chapter one Conference Planning 《会展英语》课件
• 要确定你所举办的会议是否需要特别许可。
– This could be anything from arranging fees and permission for using recorded music to arranging to have sections of a major street blocked off for traffic control.
• 这（指选择会议的时间和地点）和计划除掉后 院的草一样和简单，或是包括到另一个城市查 看酒店和会址。
– Set up a project timeline with specific tasks that must be accomplished by specific dates.
• 设定一个计划时间表，包括在具体日期必须完 成的具体任务。
• 每一个都不同，但总有些相似点。通过这些相 似点你可以来处理策划会议的步骤。
– This could be as simple as planning to mow the back yard or may involve a visit to another city to view hotel and convention space.
meeting budget is a top priority.
• ( F ) When you set up a project timeline with specific
tasks, it is not necessary for you to select and confirm speakers.
Dialogue A. Planning for the Conference
• The Washington Conference Center will hold a conference several days later. So this conference center is planning for it. Now the talking is between the General Manager of the Washington Conference Center, Mrs. Zhang and the Service Manager Mr. Green.
会展英语课件 第一单元Making an invitation to a Trade Fair
• 3. Why do the Canton Fair visitors need to apply for an invitation card﹖ _B_e_c_a_u_s_e_i_t_i_s_a_p_r_e_c_o_n_d_i_t_io_n__fo_r__th_e__C_a_n_t_o_n_F_a_i_r_v_is_i_to__rs__a_p_p_ly_i_n_g_f_o_r a visa to visit China. ____________________________________
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
E-invitation: It’s another type of official invitation extended by the Fair. A copied one is valid and can be shared by a group of representatives from the same company. It is sent by e-mail. If you hold an Invitation Card, you could:
e.g. We don‘t usually accept checks, but we’ll make an exception for you. I‘ll make an exception this time, but next time you hand in an essay late I won’t accept it.
Paper Invitation Card: This type of invitation card is a pre-condition for Canton Fair visitors applying for a visa to visit China. One card can be shared by three representatives from the same company. A copied one is invalid. It is sent by mail.
会展英语-Unit 1
Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and finish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and flow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulfilling prophecy
《会展情景英语》Unit1会展产业介绍
无忧PPT整理发布
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
会展英语Unit_1_Preparations_for_ExhibitionsPPT课件
中国国际展览中心
德国柏林国际会展 中心
2010上海世界博览 会
I. Lead-in Practice
Task 1 Vocabulary: Look at the pictures. Work with your
partner and English names of the exhibition buildings or logos.
Founding place Initial name (French) Number of members
Current name
1925 Milan
Union des Foires Internationales
a person, company, or organization that has made or owns something shown in an exhibition
II. Reading
Passage 1 UFI and Exhibitions
• tagline: n. a variant of a branding slogan typically used in marketing materials and advertising 标语；口号
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
sponsor
a company that arranges for goods to be transported
会展英语单元PPT课件
• Have you ever attended an exhibition?
• What kinds of people are involved in an exhibition?
Unit 1 Preparations of Exhibitions
As an organizer
• How to choose the time for an exhibition
Questions to Think About
• How can we learn English for Exhibition and Conference?
• By procedures
• Through practice
Assessment
• Attendance: • Class performance: • Homework : • Final exam: Week 17
• Convention Organization &
• 国际会议组织与策划 Services
• 大型活动策划与管理 • Organization and Planning of
• 商务谈判与沟通
Intl C • Planning and Management of Major
Event
• Business Negotiation
English for Exhibition and Conference
Lecture 1
Questions to Think About
• Why do we need to learn English for Exhibition and Conference?
1. More and more international exhibitions and conferences are held in China.
会展英语课件
Hall：对展览馆的泛称，也可指一个展馆中的一 个具体的展厅 Installation & Dismantle：展台搭建和撤展，常 简称为“I & D” Move-in：展台搭建、布展期 Move-out：撤展期 Multiple-story exhibit：多层展台 Attendance：展览会人数，包括参展商和参观商 等展览会上的各种类别的人
3. Radio and television commercials are also good choices. Bus and subway signs can be considered as an available choice.
听力： 1.Helsinki 赫尔辛基 2. Copenhagen 哥本哈根 3. put it back 推迟 4.Asap 5.Product launch 产品发布 6.Get off 动身
博物馆收藏目录上记载的艺术品数量已达400000件。 卢浮宫区有198个展览大厅，最大的大厅长205米。用一 天两天的时间根本无法欣赏全部的稀世珍品。
纽约大都会艺术博物馆（Metropolitan Museum of Art） 美国最大的艺术博物馆，世界著名博物馆。
藏有埃及、巴比伦、亚述、远东和近东、希腊和罗马、 欧洲、非洲、美洲前哥伦布时期和新几内亚等各地艺术 珍品330余万件。
3.选择一个大小适中的展会地点是确保展会成功的关键因 素之一。 Choosing a venue with an appropriate size is one of the crucial factors to success.
4.如果展会地点过于空旷，则会给参展者留下展会 不受欢迎的印象；如果展会地点过于狭窄，会让参 展者觉得拥挤、不舒服。 If the venue is too big, it may leave the participants an impression that the exhibition is not popular. If the venue is too small, it will leave the participants feeling congested and uncomfortable.
会展英语PPT
A：您好，志展环球。请问有什 么可以帮您？
B：我们想了解一下 10月份有哪 些展会可以参加。我们是提供食 品原料的。
A：好的，请稍等。这边10月6 日有一个国际食品原料博览会， 10月30日有一个有机食品原料 展。这两个展会时间比较接近， 您可以详细了解一下。
B：Yes, what’s the difference between these two exhibitions？ A：Well, by and large, those two exhibitions are both for the raw material, but comparatively the International Food Raw Material Exhibition is better than the other one. B：But our product is more professional with less clients, it’s not very common for demos. A：Oh, are your products organic food？ B：Not so much.
不同的展会有不同的侧重点，参展商要根据自己的参展目的和产品 特性选择最适合自己的展会。展会人员也要根据潜在客户的特点， 介绍最适合他的展会。
A：Hello, Zhizhan Global. Is there anything I can help you？ B：Yes, we’d like to know which kind of exhibitions we could participate in October. We can supply raw material of food. A：OK. One second, please. There is an International Food Raw Material Exhibition on October 6th and Organic Food Raw Material Exhibition on October 30th. They are very close and you can get more details about them.
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
会展英语实用英语教程李红英课件unit1
Warm-up
Dialogues
Writing
Reading
Dialogue 2. Asking for Information about a Trade Fair
A potential exhibitor Mr. Smith telephones the trade fair to ask for information. Ms. Zhang, an assistant of the fair, answers the phone call. S:Good morning. I’m calling because I saw your ad in China Daily this morning about your Trade Fair. Z: Thank you. Let me give you some information about it. The trade fair will be held in Guangzhou, China, from April 15th to 30th. If you want to attend it, you can download the Application Form from the net. S: OK. How about the deadline for registration﹖ 3
中国会展业现状与展望
The Present and Future of China’s Exhibition Industry
一、中国会展业现状的特点
Characteristics of China’s Exhibition Industry
中国经济发展为会展业创造条件
Chinese economy’s take-off paved the way for the exhibition industry
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Questions to Think About
• How can we learn English for Exhibition and Conference? • By procedures
• Through practice
Байду номын сангаас
Assessment
• • • • Attendance: Class performance: Homework : Final exam: Week 17
UFI History UFI was founded in Milan, Italy, on 15 April 1925, by 20 leading European international trade fairs, namely: Bordeaux, Brussels, Budapest, Cologne, Danzig, Frankfurt/Main, Leipzig, Ljubljana, Lvov, Lyon, Milan, Nizhny Novgorod, Padua, Paris, Prague, Reichenberg, Utrecht, Valencia, Vienna and Zagreb. UFI was established as a non-political international association in accordance with the French law of 1 July 1901 on associations. Initially, UFI was created under the name “Union des Foires Internationales” (UFI), or “Union of International Fairs” in English, or “Verband internationaler Messen” in German. The name change to “UFI”, accompanied by the tagline “The Global Association of the Exhibition Industry” was decided upon by the General Meeting in Cairo, Egypt, on 20 October 2003. Increasingly an abbreviated name, “UFI”, is used in contexts where the association is well known. UFI Development: From an organisation representing European interests to one representing those of the global exhibition industry*
Contents 目录
• Introduction to the Exhibition and Convention Industry • Preparations for exhibitions • Exhibition Promotion and Enquiry • Booth Sale and Application • Booth Design and Installation • Exhibition Services and Booth Reception • Dismantling and Follow-up • Convention planning and enquiry • Convention operation and attendance
Bureau of International Exhibitions 国际展览局，1928，巴黎
国际展览与项目协会
1928，Dallas 美国达拉斯
Review: Must be Mastered
• • • • • • • • • 展览 参展商 展品 展位 会议 国家会议中心 策划 管理 场馆 中国国际展览中心 主办方 参展商 观众 承包商
Fill in the diagram below with the information from the text
World Expo Fair
Earliest type of market, direct selling Trade Fair International International Exposition, Exposition, special special segment segment of of an an exhibition exhibition Exposition Exhibition
• Do you know any international conventions?
APEC Leaders’ Meeting Group 20 Summit
Exhibitions and Conventions
• Do you know any venues for exhibition or convention in Beijing?
2. Reading
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of members Current name
The Great Exhibition of the Works of Industry of All Nations
China Pavilion
Hong Kong Convention and Exhibition Center
Union des Foires Internationales
Important international organizations of Exhibition and Conventions
General terms, interaction of buyers and sellers, displaying goods, products and services
Trade Show B-2-B exposition Trade visitors
Customer show/public show)
• Read, fill in, and design documents • Knowledge and skills of planning and management
What have U learned by now?
• • • • • • • • • • 会展概论 会展礼仪 会展营销 会展项目管理 会展客户关系管理 展览策划与管理 会议组织与管理 国际会议组织与策划 大型活动策划与管理 商务谈判与沟通 • • • • • • • • • Introduction to EC Etiquette of EC Marketing of EC Project Management of Events Customer Relationship Management Planning and Management of EC Convention Organization & Services Organization and Planning of Intl C Planning and Management of Major Event • Business Negotiation &Communication
• Have you ever attended an exhibition?
• What kinds of people are involved in an exhibition?
Unit 1 Preparations of Exhibitions
As an organizer
• How to choose the time for an exhibition • How to choose the venue for an exhibition
Exhibition and Convention
• Do you know any international exhibitions?
China Import and Export Fair (Canton Fair)
China (Beijing) International Fair for Trade in Services
New Words
• • • • • • • • • • • Milan(Italy) 米兰 Cairo (Egypt)开罗 Accompany 附着 Tag line 标语 Concept 概念 Exposition 博览会 Periodic 周期性的 Permanent 永久的 Commercial 商业的 Retail outlet 零售商 End user 终端用户
A Guide to Successful Exhibition Planning
• Setting up a Planning Committee 成立策划委员会 • Planning a Budget 编制预算 • Selecting a Venue and Negotiating Contracts 选择场馆和洽谈合同 • Sourcing Exhibitors 招展 • Publicizing Your Exhibition 宣传推广展览
As an exhibitor
• Why attend an exhibition • How to prepare for an exhibition
1. Look and say
China International Exhibition Center