微观经济学原理曼昆英文

A Firm’s Long-Run Decision to Exit
• Cost of exiting the market: revenue loss = TR
• Benefit of exiting the market: cost savings = TC (zero FC in the long run) • So, firm exits if TR < TC
Because of 1 & 2, each buyer and seller is a
“price taker” – takes the price as given.
The Revenue of a Competitive Firm
• Total revenue (TR)
• Average revenue (AR)
Qa Q 1 Qb
Q
MC and the Firm’s Supply Decision
If price rises to P2, then the profitmaximizing quantity rises to Q2.
Costs MC P2 MR2 MR
The MC curve determines the firm’s Q at any price. P1 Hence,
Introduction: A Scenario
• Three years after graduating, you run your own business. • You must decide how much to produce, what price to charge, how many workers to hire, etc. • What factors should affect these decisions?

Develops
theories, collects, and analyzes data to prove the theories.
Observation, Theory and More Observation!
Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.

Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.
The Circular-Flow Model
The circular-flow model is a simple way to visually show the economic transactions that occur between households and firms in the economy.
Economists use models to simplify reality in order to improve our understanding of the world Two of the most basic economic models include:

The Circular Flow Model The Production Possibilities Frontier
The Role of Assumptions
Economists make assumptions in order to make the world easier to understand. The art in scientific thinking is deciding which assumptions to make. Economists use different assumptions to answer different questions.

微观经济学关键概念中英文对照CHAPTER 1scarcity稀缺性economics经济学efficiency效率equity平等opportunity cost机会成本rational people理性人marginal changes边际变动incentive激励market economy市场经济property rights产权market failure市场失灵externality外部性market power市场势力productivity生产率inflation通货膨胀business cycle经济周期CHAPTER 2circular-flow diagram循环流向图production possibilities frontier生产可能性边界microeconomics微观经济学macroeconomics宏观经济学positive statements实证表述normative statements规范表述CHAPTER 3absolute advantage绝对优势opportunity cost机会成本comparative advantage比较优势imports进口exports出口CHAPTER 4market市场competitive market竞争市场quantity demanded需求量law of demand需求定理demand schedule需求表demand curve需求曲线normal good正常物品inferior good低档物品substitutes替代品complements互补品quantity supplied供给量law of supply供给定理supply schedule供给表supply curve供给曲线equilibrium均衡equilibrium price均衡价格equilibrium quantity均衡数量surplus过剩shortage短缺law of supply and demand供求定理CHAPTER 5elasticity弹性price elasticity of demand需求价格弹性total revenue总收益income elasticity of demand需求收入弹性cross-price elasticity of demand需求的交叉价格弹性price elasticity of supply供给价格弹性CHAPTER 6price ceiling价格上限price floor价格下限tax incidence税收归宿CHAPTER 7welfare economics福利经济学willingness to pay支付意愿consumer surplus消费者剩余cost成本producer surplus生产者剩余efficiency效率equity平等CHAPTER 8deadweight loss无谓损失CHAPTER 9world price世界价格tariff关税CHAPTER 10externality外部性internalizing the externality外部性的内在化Coase theorem科斯定理transaction costs交易成本corrective tax矫正税CHAPTER 11Excludability排他性rivalry in consumption消费中的竞争性private goods私人物品public goods公有物品common resources公有资源free rider搭便车者cost-benefit analysis成本收益分析Tragedy of the Commons公有地悲剧CHAPTER 12CHAPTER 13total revenue总收益total cost总成本profit利润explicit costs显性成本implicit costs隐性成本economic profit经济利润accounting profit会计利润production function生产函数marginal product边际产量diminishing marginal product边际产量递减fixed costs固定成本variable costs可变成本average total cost平均总成本average fixed cost平均固定成本average variable cost平均可变成本marginal cost边际成本efficient scale有效规模economies of scale规模经济diseconomies of scale规模不经济constant returns to scale规模收益不变CHAPTER 14competitive market竞争市场average revenue平均收益marginal revenue边际收益sunk cost沉没成本CHAPTER 15Monopoly垄断企业natural monopoly自然垄断price discrimination价格歧视CHAPTER 16Oligopoly寡头monopolistic competition垄断竞争collusion勾结cartel卡特尔Nash equilibrium纳什均衡game theory博弈论prisoners＇dilemma囚徒困境dominant strategy占优策略CHAPTER 17monopolistic competition垄断竞争CHAPTER 18factors of production生产要素production function生产函数marginal product of labor劳动的边际产量diminishing marginal product边际产量递减value of the marginal product边际产量值capital资本CHAPTER 19compensating differential补偿性工资差别human capital人力资本union工会strike罢工efficiency wages效率工资discrimination歧视CHAPTER 20poverty rate贫困率poverty line贫困线in-kind transfers实物转移支付life cycle生命周期permanent income持久收入utilitarianism功利主义utility效用liberalism自由主义maximin criterion最大化标准social insurance社会保障libertarianism自由意志主义welfare福利negative income负所得税。

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Natural Monopolies • An industry is a natural monopoly when a
single firm can supply a good or service to an entire market at a smaller cost than could two or more firms.
right to produce some good. • Costs of production make a single producer more
efficient than a large number of producers.
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Government-Created Monopolies • Patent and copyright laws are two important
examples of how government creates a monopoly to serve the public interest.
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Government-Created Monopolies • Governments may restrict entry by giving a
single firm the exclusive right to sell a particular good in certain markets.
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