《考博英语阅读理解150篇详解》(医学保健类 食品包装的欺骗问题)【圣才出品】
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Passage21食品包装的欺骗问题
ItissaidthatthepublicandCongressionalconcernaboutdeceptivepackaging
rumpusstartedbecauseSenatorHartdiscoveredthattheboxesofcereals
consumedbyhim,Mrs.Hart,andtheirchildrenwerebecominghigherand
narrower,withadeclineofnetweightfrom12to10.5ounces,withoutany
reductioninprice.Therewerestilltwelvebiscuits,buttheyhadbeenreducedin
size.Later,theSenatorrightlycomplainedofastore-boughtpieinahandsomely
illustratedboxthatpicturedinasingleslice,almostasmanycherriesastherewere
inthewholepie.
Themanufacturerwhoincreasestheunitpriceofhisproductbychanginghis
packagesizetolowerthequantitydeliveredcan,withoutunduehardship,puthis
productintoboxes,bags,andtinsthatwillcontaineven4-ounce,8-ounce,
one-pound,two-poundquantitiesofbreakfastfoods,cakemixes,etc.Astudyof
drugstoreandsupermarketshelveswillconvinceanyobserverthatallpossible
sizesandshapesofboxes,jars,bottles,andtinsareinuseatthesame,and,asthe
packagejournalsshow,weekbyweek,thereisneveranyhesitationinintroducinga
newsizeandshapeofboxorbottlewhenitaidsinproductdifferentiation.The
producersofpackagedproductsarguestronglyagainstchangingsizesofpackages
tocontainevenweightsaridvolumes,butnooneinthetradecomments
unfavorablyonthehugecostsincurredbyendlesschangesofpackagesizes,
materials,shape,artwork,andnetweightsthatareusedforimprovinga
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product’smarketposition.
Whenapackagingexpertexplainedthathewasabletomultiplythepriceof
hardsweetsby2.5,from$1to$2.5bychangingtoafancyjar,orthathehadmade
a5-ouncebottlelookasthoughitheld8ounces,hewasineffecttellingthepublic
thatpackagingcanbeaveryexpensiveluxury.Itevidentlydoescomehigh,when
anaveragefamilypaysabout$200ayearforbottles,cans,boxes,jarsandother
containers,mostofwhichcan’tbeusedforanythingbutstuffingthegarbage
can.
1.WhatstartedthepublicandCongressionalconcernaboutdeceptivepackaging
rumpus?
A.Consumerscomplaintsaboutthechangesinpackagesize.
B.Expensivepackagingforpoorqualityproducts.
C.Asenator’sdiscoveryofthetricksinpackaging.
D.Theriseintheunitpriceformanyproducts.
2.Theword“undue”(Line2,Para.2)means“______”.
A.improper
B.adequate
C.unexpected
D.excessive
3.Consumersareconcernedaboutthechangesinpackagesize,mainlybecause
______.
A.theyhatetoseeanychangesinthingstheyarefamiliarwith
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B.theunitpriceforaproductoftenrisesasaresult
C.theyhavetopayforthecostofchangingpackagesizes
D.thisentailsanincreaseinthecostofpackaging
4.Accordingtothispassage,varioustypesofpackagingcomeintoexistenceto
______.
A.meettheneedsofconsumers
B.suitallkindsofproducts
C.enhancethemarketpositionofproducts
D.introducenewproducts
5.Theauthoriscriticalmainlyof______.
A.dishonestpackaging
B.inferiorpackaging
C.thechangesinpackagesize
D.exaggeratedillustrationsonpackages
【答案与解析】
1.C句意为:什么促使公众和国会对欺骗性包装的关注变得沸沸扬扬。文章第—段交代得
很清楚,说“SenatorHartdiscoveredthattheboxesofcerealswerebecoming
higherandnarrower,withadeclineofnetweightfrom12to10.5ounces,
withoutanyreductioninprice”,同时,他还抱怨从商店买回的一盒馅饼所含草莓
总量还不如包装盒上一片馅饼所含的草莓量。C项与第一段相符,故为正确答案。
2.D句意为:第二段第二行中的undue是何意。A项为“不恰当的”;B项为“充分的,
足够的”;C项为“意想不到的”;D项为“过分的,过多的”。根据后文所说的他们可
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以随意地改变包装含量,我们可以推断他们这样做应该是没有什么大的麻烦的。因此
D项比较适合。
3.B句意为:消费者关心包装尺寸的主要原因。相比而言,B项在文中的线索要多些。第
二段第一行就提到厂商通过改变包装尺寸、降低食品含量来提高单价。第三段第一行
也提到,一位包装专家解释说,他可以通过改变硬糖尺寸使价格翻倍。B项说结果产
品的单价经常上涨。言下之意:尽管没有明确标明单价上涨,但由于包装含量比以往
少,而价格未变,单价因此实际上上涨了,消费者因此多掏了钱。故B为正确答案。
4.C句意为:各种包装应运而生的目的是什么。第二段的最后半句话与C项的内容相吻合,
其中的enhance与文中的improve意义相同,故C项为正确答案。
5.A句意为:作者主要谴责的是什么。纵观全文,作者所谴责的是厂商在包装上做了手脚,
欺骗消费者,与A项内容相同,故A项为正确答案。其余选项中C的概括性不强,B
和D在文中没有提到。