大学体验英语3 听力教案

Unit One Caring for Our Earth (Book III)The first two hoursBefore coming to the new lesson, tell the students some requirements in details.1. The organization and the arrangements of the contents we will learn this term.2. What they should do in and out of the class.3. The way they will be marked in the end of this term.4. The materials and other things they should prepare.5. The goal of this term.Teaching aims:To develop the students listening and speaking ability.Teaching steps:I. Free talk: 1. Ask one student to come to the front to say something freely in English. (3 minutes)2. Have a discussion in groups. (Topic: the summer holiday) (7 minutes)II.New lesson:Contents: Units 1 & 2 of Experiencing English III (Listening and Speaking) and Part I of the Integrated Book (Book III, Unit One): Listen and Talk.1.Introduce the listening strategies: Predicting, focusing on the key ideas, and inferring in orderto listen effectively.2.Set the goal.3.Listen to the tape and answer questions together.Culture Note:Women around the world are returning to the workplace after their children are grown and outof the house. For many women, it has been years since they worked outside of their homes and many of them prefer not to work full-time. They re-enter the workforce by working part-time, byjob-sharing (when two people share the hours of one full-time job) or by telecommuting (working from home using their phone and computer to do their work).Main points:1)I haven’t seen you since we graduated from high school.2)After I went to college I went overseas for graduate school, and I had a great time.3) A high-tech company4)Beauty contest5)I remember you always wanted to be a professional race car driver.6)I worked part-time bagging groceries at the local store.7)I have been working my way up.8)Branch manager9)College degree10)I don’t even know what happened to …11) advertising agency12) I majored in marketing in college13)It’s never too late14) You are the star student, the math ace.15)I don’t really like people knowing what I’m up to.4.Do the real world practice.Give them some situations and ask the students to practice in groups or in pairs.Situation 1: You see your former classmate. You greet him surprised and ask what college and which major he chose. You also tell him you decided to study biochemistry quitechoice.against your parents’ expectation, stating the reasons for yourSituation 2: You respond with delight, expressing pleasure of meeting an old friend. You tell him that you did not enter college. Instead, you found a job in a company. You learnedmarketing, worked your way up and is now an assistant executive.Situation 3: You are proud of your many good personal qualities. You tell student B about these qualities and wish to hear his admiration.Situation 4. You listen to student A and then tell him that things change with time. You explain that many of his good qualities may turn against him in certain social situations.5.Listen to the tape about the listen and talk part in the textbook and fill in the blanks.6.Listen to the tape about the dialogue samples and make up new dialogues in pairs.Main points:global weather systemsuffer fromuse upbrush your teethno waylead tofood shortageThere is no doubt about it.Why does it matter if the Earth gets a little warmer?It matters because it changes a lot of things concerning our life.To say nothing of beautiful V enice.There’re a lot we can do.Would you like me to run a bath for you?This way a family of four would fill an Olympic pool by the time the youngest child reaches 21.III. Assignment: Prepare for the new lesson.Unit One Caring for Our EarthThe second two hours:Teaching aims:To develop the students’ reading and speaking ability.Teaching steps:I.Review:Oral practice: Discussion in groups:(Topic: Environmental problems)II. New lesson:1.Introduce background culture knowledge:1) Global climate trends:The main drive behind climate change is the increasing amount of carbon dioxide in theatmosphere. Its level has risen by a third since the industrial revolution started in the 1760s. Asco2 has built up, so temperature has risen. The main culprits behind increasing co2 levelsare burring fossil fuels and deforestation. The US alone pumps our a quarter of the world’emissions.2) Global pollution trends:If the number of cars keeps increasing at the present rate, there will be more than a billion on theroad by the 2025. Today, motor vehicles put out 900 million tons of carbon dioxide a year---about15 percent of our total output. More vehicles will mean more global warming.3) Aman Motwane:When You Change How You See the World, Your Wholethe author of “The Power of Wisdom —World Changes”4) Walter Semkiw:A medical doctor and occupational medicine expert, as well as a radio show personality andAstrology for Regular People”．best-selling author of “5) Leon Nacson 6) Amrit DesaiLeon Nacson, He is an internationally recognized authority on yoga and holistic living. He hasbeen honored with such rare awards and titles as: "Doctor of Yoga," "Jagadacharya," (UniversalTeacher),Amrit Desai, the founder of Australian newspaper, “The Planet”, apublication that treats environmental, health, and personal development topics.2.Lead in:Dialogue related to the textA: What is the biggest treat to the environment today?B: The biggest threat to our environment today is the way we see our environment. How we see environment shapes our whole world.A: What are the most pressing environmental issues?B: They’re deforesting and global warming.A: What can we do to help the environmental problem?B: The simplest way is not to impact on it. Tread as lightly as you can, take as little as possibleand put back as much as you can.A: What specific area should we pay more attention to?B: Air and water pollution.A: Where you see the environmental crisis heading?B: We are not separate from the problem. We are the problem. ( Answer tog ether) Now let’s come to the text and try to find the information in details.3.Read and explain Text A:1)Read the text. (the whole class)2)Answer questions.en thea.What does Aman Motwane mean by saying “look at the relationship betwetree and its environment and you will see the future of the tree?The world is a whole. Nothing in it can be isolated. Everything affects and is affected byits environment. Trees are not exceptions.b.According to Leon Nacson, what should we do to solve the environmental problem?We’d better let nature develop in its own course and do not interfere too much. Tread aslightly as you can, take as little as possible, and put back as much as you can.c.Why does Amrit Desai describe human be ings as “greedy”？We are never satisfied with what we have, and always ask for more than what is necessary.d.What is Dr. Mckinley’s purpose in holding the interview?awareness in different aspects of the environment problem, and He wants to raise readers’urge them to act immediately to protect the environment.e.Can you summarize in one sentence the view of each of the four expertsinterviewd?1) We should see the world as one interconnected, interrelated whole. (Aman Motwane)2) The most pressing environment issues are deforesting and global warming. (WalterSemkiw)3) Air and water pollution are our Number One priorities.(Leon Nacson)4) We are the cause of the ailing planet and we are the victims. (Amrit Desail)f.How “green” are you? How much are you aware of the damage you are doing toour Mother Earth?3) Get the information from the passage (group discussion)Divide the whole class into 4 to 6 groups and give each group a question related to the text. Theycan discuss the question with the partners after reading the text.△Biggest treat: People’s attitude to environmentFor most of people:See everything as independentBe blind to this interconnectednessDon’t see the consequences of their acti ons.The reality:Everything is part of one interconnected,interrelated whole. Our world is a completewhole where every cause has an effect.△Most pressing issues: Deforesting and global warmingTrees can:1. Build topsoil2. Maintain rainfall3. Purify underground water4. Convert co2 to Oxygen5. Bring water from the groundAllow water to evaporate into the atmosphereThe evaporated water returns as rain.The cause of global warmingBurning of fossil fuelsRelease greenhouse gasesCo2 and greenhouse gases trap heatWarming of our atmosphere△Specific area of concern: Air and water pollutionWhy did Leon Nacson say that air and water pollution are our Number One priorities?Theses are two elements that are not inexhaustible and once we reach the point of no return,there will be nothing left for future generations.△Where you see the environmental crisis heading?Which of the following best explains Amrit Desai’s words “ we live divided lives?___A____A. We pollute Mother Earth in pursuing a better life, which consequently, hurt ourselves.B. We are never satisfied with what we have and we do not make good use of natural resources.C. If mother earth is ill, we can’t live a complete lifeD. Though we have created the environmental problem, we try to separate ourselves from it.4)Explain the difficulties and main points.△Look at the relationship between the tree and its environment and you will see the future of the tree.If you look at the relationship between the tree and its environment, you will see the future of thetree.△We have become addicted consumers, which causes industrial waste.We have become used to getting more and more conveniences, comfort and possessions,which causes industrial waste.△Too many of us just sit back and say “I’ll let the experts deal with it.”Too many of us tend to take now actions ourselves and say “I’ll let the experts take care of it.”a)Ask the students to master the following words and phrases with the help of thedictionary.Expert, isolate, priority, result in, etc.Details:△Expert n.a person with special knowledge or training 专家易混淆词:Excerpt: 节选，摘录Expect: 期望，预期Expire: 期满Export: 出口△ Isolate: n.separate or cur off from others使…孤立，使…隔离e.g.isolated him from his friends.1. The scientist’s early success2. The policy could isolate the country from other members of the United Nations.△ Priority n.something that needs attention, consideration, service, etc., before others优先考虑的事, 重点e.g. Agriculture is still a high priority in most developing country.Prior: adj. 在先的，优先的Prior to: 在…之前Superior: 上级的，优越的Inferior: 下级的，较低的△result in:to have as a result; cause 造成result from: to be the result of; happen because of 起因于Those problems ____________the poor management.The accident __________ the death of 10 passengers.Many hair problems ___________ what one eats.Answer: 1. resulted from 2. resulted in 3. result form6) Help them to find out the outline of the whole passage and the topic sentence or main idea of each paragraph.III. Exercises1.Ask the students to do exercises 3- 7.2.Do the oral practice: Talk about ita.Work in pairs and talk about your university.IV. Assignment.1.Go over what we have learned.2.Preview the new lesson.Unit One Unit One Caring for Our EarthThe third two hours:Teaching aims:To develop the students’ reading and speaking ability.Teaching steps:I. Review: 1. Oral practice: Discussion in groups:Topic:Exchange the idea with your partner and try to find out the cause and effect of these natural disasters.Deforestation DroughtFloodSandstormII. New lesson:1.Introduce background culture knowledge:Tree Frog:Also Known as tree toad, tree frog refers to a family of small to medium-sized frogs, found in temperate and tropical areas throughout the world. Most tree frogs have expanded disks on their toes that enable them to cling to surfaces. Body color ranges from brown and gray to green. They eat mainly insects. The gray tree frog is common throughout the eastern United States.Wisconsin (state), United StatesWisconsin (state), in the north central United States, bordered by Lake Superior on the north, the Upper Peninsula of Michigan on the northeast, Lake Michigan on the east, Illinois on the south, and Iowa and Minnesota on the west. Wisconsin received its name from the Wisconsin River, the name of which is derived from the Frenchversion of an Ojibwa term that may mean “gathering of the waters” or “place of the It is customarily known as the Badger State because the miners who were beaver.”　among the first settlers in the region lived in mine shafts or dug their homes out of thehillside and lived underground, as badgers do. Madison is the capital of Wisconsin. Milwaukee is the largest city.especially in summer – can be a Despite Wisconsin’s many lakes, ponds and river, drought –serious problem.2.Lead in.3. Read and explain Text B.1)Read the text. (the whole class)2)Answer questions.△ Why did the author live in the log cabin?He works out of home doing audio production and environmental work.△ Why did the frog prefer staying in the studio rather than in the greenhouse?The frog loved the sound of computer which sounded like other frogs. He simply wanted tohear other frogs and to communicate.△ If the earth is warming at 1.9 degrees each decade, what would happen?The maple trees that I love to tap each spring for syrup would not survive for my children.The beautiful Wisconsin would become prairie by the next generation.indicator species” What’s the reason?△It is said that the frog is an “Because frog’s skin is like a lung turned inside out. Their skin is very sensitive toenvironmental pollution and global climate change.3) Information from the textnd feelingsAuthor’s thoughts aThe author realize that the frog is there to send the message---___________________. We must be the ______________________, for the sake of___________________________and for _________. Because we are _____________and thereare no ________________ between us.Answer:1. There are no more choices2. adults of the planet3. future generations of human4. frogs5. related6. boundaries4) Explain the difficulties and main points.△I was suddenly overtaken by an urge to know why he was there and not in the greenhouse,where I figured he’d live a happier frog life:Suddenly I had a strong urge to know why he was there and not in the greenhouse, where I thoughthe’d live a happier frog life.△The tone seemed to hit me right in the center of my mind:The tone seemed to attract my intense attention.△“Understand what?”, my mind jumped in:“Understand what?”, the question came into my mind.△The fax said that the earth is getting 1.9 degrees each decade:The fax said that the earth is getting 1.9 degrees warmer every ten years.5) Useful words and phrases:Guess the meaning of these words:1. Something like panic overtook me in a flash.2. People all over the world were overtaken by the 9-11 attack in New York.Overtake: come upon unexpectedly, take by surprise.1. He moved to the seaside for the sake of his health.2. For the sake of historical accuracy, please permit me to state the true facts.for the sake of:because of, or for the purpose of6) Sum up the text and review the difficult part of text.SummaryIn this story the author who works with_______ is surprised when a ____________takes up residence in his studio. He was puzzled because the frog wanted to live in the ______rather than the ____________. One day he seems to understand that the frog is attracted by ________________________ that resembles the sound made by other tree frogs. Then he starts to realize the frog is there to remind him of his responsibilities to _______________________. Answer:environmental topicstree frogstudiogreenhousethe sound of computerprotect the environmentIII. Exercises.1.Do all the exercises together.e to Reading Skills Practice.1)Ask the students to read the passages as quick as possible and do the related exercises.2)Read the passages loudly together.IV. Assignment: 1. Review the lesson we’ve learned.2. Preview the new lesson.Unit One Unit One Caring for Our EarthThe fourth two hours:Teaching aims:ng ability.To develop the students’ writiTeaching steps:I. Review: 1. Oral practice.2. Dictation.A: Fast readingCars and Air PollutionToo many cars have created a lot of serious problems in our world. Besides congestion, accidents and fast fuel consumption, cars are responsible for a good part of air pollution in big cities, All the time, they are pumping huge amount of waste gases into he atmosphere. These gases are very harmful, causing disease and even death.One possible solution is to design and develop clean cars and clean fuels. In Shanghai, some of the public buses begin to run on natural gas, which does not give off as much carbon dioxide as the petrol. But it may take decades for the new models of clean cars to completely replace the traditional ones.Another solution is to develop modern public transportation systems and restrict the use of private cars. If the price of petrol rises constantly and the public vehicles are efficient and convenient enough, most people will not buy private cars. And the total number of cars in big cities will reduce greatly.On the whole, the elimination of air pollution needs the collective efforts from the government, the public and environmentalists.II. Come to the new lesson.A. General writing: Sentence Function in Paragraph Development1) Abstract the meaning of a word that usually contains an image.Example: Do you think this dictionary of English is the s upreme court in all matters concerning English words?2) Concretize the meaning of a word that implies an abstract concept.Example: The car in front of me stalled and I missed the green.Sentence Functions in Paragraph Development:To write a good paragraph in communication, the writer first needs to decide upon his purposeor idea and to try make it clear to his reader in a topic sentence. Then, almost immediately, he should develop his idea by presenting relevant supporting details. After that, he needs to give a logical conclusion to the idea just discussed to satisfy the reader psychologically.B. Practical writing: Letter of Invitation.A formal letter of invitation to a symposium, forum or conference is different from a personal letter. It is more like the announcement of an event, informing the recipient of the aim, topics and sponsor of the event, and the place and time it is to be held. Usually a registration form and a list of topics are attached to it. Dates for papers, social events, and an introduction of local sightseeing tours, etc., are also stated.ExampleDear Sir,We invite you to attend an international symposium on city garbage disposalto be held in Shenyang, China, in May 2006.The disposal of city garbage is an issue of major concern for every city in theworld. Thus, there is an increasing need to discuss, exchange and developeffective ways for garbage disposal without doing any harm to theenvironment.The aim of this symposium is to …Sincerely yours,PeterDirectorEnvironment Institute of ChinaC. Culture SalonGroup discussion:Don’t you think we need to do something immediately to save the rare endangered pandas? Language point:As human takes up more and more…take up: 占有，占用One of china’s most prestigious…prestigious: 有威望的，名声显著的III. Do the writing practice.IV. Assign the home work.1.Review the whole unit we’ve learned.2.Preview next unit.3.Writing.大学体验英语教案第三册编号：Experience3-1-1大学体验英语教案第三册编号：Experience3-1-2章节Unit 1 Caring for Our Earth教学目的和要求1. To let students be familiar with the Lead-in and communicativetasks2.To understand the text A重点难点1. Text-related information2. Comprehension of the text3. Difficult sentences and phrases教学方法Discussion; practice; explanation作业安排1. Review Text A2. Exercises of the unit执行情况Good章节Unit 1 Passage A Caring for Our Mother Earth教学目的和要求Let the students review the texts and master the useful words andphrases;Learn the reading skills: Word Attack Strategies重点难点1.Related Information of the text2.Vocabulary and expressions3.The use of some useful words and phrases教学方法Discussion with students; reporting作业安排1.Memorize the new words and expression2.Finish the translating exercises and writing exercise执行情况Well-done大学体验英语教案第三册编号：Experience3-1-3章节Unit 1 Passage B Frog StoryCulture Salon教学目的和要求To learn more about environmental problems重点难点1. Understand t he translating skills “Extension”2. Practice the writing skill “sentence Functions in Paragraph Development”3. Understand Culture Salon教学方法Teacher’s explanation and students’ discussion作业安排 1.Review the passage2.Preview Culture Salon执行情况Well-done大学体验英语教案第三册编号：Experience3-1-4章节Listening and Speaking Unit 1 IntroductionsUnit 2 Personal Information教学目的和要求1. Help students understand the main idea of the dialogues2.Grasp some words and expressions重点难点1.Learn how to make introductions2. Learn how to give personal information教学方法Listen and talk作业安排Preview and review执行情况Good大学体验英语教案第三册编号：Experience 3-2-1章节Unit 2 Nobel Prize Winners教学目的和要求1. Let students be familiar with the Lead-in and Dialogues2.Understand the text A重点难点1. Related Information of the topic “Nobel Prize Winners”2.Vocabulary and expressions3.The understanding of some difficult sentences:教学方法Discussion; Enlightenment from the teacher作业安排1.Memorize the sentence patterns2.Finish the communicative tasks执行情况Good大学体验英语教案第三册编号：Experience 3-2-2章节Unit 2 Passage A Einstein’s Compass教学目的和要求1. Learn more about some famous Nobel Prize winners.2.Understand the background information.重点难点1. Related information2.Summary of the passage.3.Difficult sentences and words.教学方法Question and answering作业安排1.Preview the Passage B2.W rite the composition执行情况Good大学体验英语教案第三册编号：Experience 3-2-3大学体验英语教案第三册编号：Experience 3-2-4 章节Unit 2 Passage B The Wake-up Call from StockholmCulture salon教学目的和要求1. Learn more about some famous Nobel Prize winners.2.Understand the background information.重点难点1.Reading skill “Analyzing word formation”2.Translating skill “Amplification3.Writing skill “Paragraph development by process””教学方法Question and answering; Imitating 作业安排1.Preview the whole unit2.W rite the composition执行情况good章节Listening and Speaking Unit 3 LifestyleUnit 4 Descriptions教学目的和要求1. Learn how to describe a person and his personality2.Understand the background information.重点难点1.Culture and personal differences2. Describing clothes and fashion3.Describe the lifestyle.教学方法Listen and Talk作业安排1.Preview the whole unit2.Learn how to make descriptions.执行情况Good大学体验英语教案第三册编号：Experience3-3-1章节Unit 3 Famous Brand Names教学目的和要求1. To let students be Familiar with the Lead-in andDialogue2.To understand the text A and B1.重点难点1. Text-related information2. Comprehension of the text3. Difficult sentences and phrases教学方法Discussion; practice; explanation作业安排1. Review Text A and B2. Exercises of the unit执行情况well-done章节Unit 3 Exercises of the two texts教学目的和要求To let the student review the texts and master the useful words andphrases;To learn the reading skills: conceptual meaning重点难点1.Related Information of the text2.Vocabulary and expressions2.The use of some useful words and phrases教学方法Discussion with students; reporting作业安排3.To memorize the new words and expression4.To finish the exercises of part 3执行情况Well-done章节Unit 3 Write and Practice and Culture Salon教学目的和要求To grasp the writing skills: paragraph development by process and advertisement writing重点难点1. to understand what is paragraph development by process2.to grasp the important elements of writing advertisement 5.to be familiar with Culture Salon教学方法Teacher’s explanation and students’ discussion and questions 作业安排 3.Review the Unit4.Preview Unit 4执行情况Well-done大学体验英语教案第三册编号：Experience3-4-2章节Unit 4 Exercises of the texts教学目的和要求1.to help students understand the main idea of the text2.Grasp some words and expressions重点难点3.To learn reading skills: prepositional meaning4.2.the use of some important words and structure of the texts教学方法Questioning and explanation 作业安排Preview part 3 and 4执行情况Good大学体验英语教案第三册编号：Experience3-3-4章节Listening and Speaking Unit 5 NationalitiesUnit 6 Personality教学目的和要求1. Help students understand the main idea of the dialogues2.Grasp some words and expressions重点难点1. Learn how to learn English, use English, different accents and how to choose a mate2. Learn how to talk about pros and cons of communication involving different English and describe relationships and feelings about family situations教学方法Listen and talk作业安排Preview and review 执行情况Good大学体验英语教案第三册编号：Experience 3-4-1章节Unit 4 Cloning and Ethics教学目的和要求1. To let students be familiar with the Lead-in andDialogue2.To understand the text A and B3.To comprehend the text.重点难点1. Related Information of the text2.Vocabulary and expressions3.The understanding of some difficult sentences:教学方法Discussion; Enlightenment from the teacher作业安排1.To memorize the new words and expression2.To finish the exercises of Text A and B执行情况Good大学体验英语教案第三册编号：Experience 3-4-3大学体验英语教案第三册编号：Experience3-4-4章节Unit 4 Write and produce and Culture Salon教学目的和要求1.To learn paragraph development , paying special attention tospatial and chronological signals2.To know how to write Call For Papers3.To get some information from culture salon重点难点1.To be used to paying attention to spatial and chronological signals in the passages2.The techniques of writing a call for papers3. Some information in culture salon.教学方法Question and answering; Imitating 作业安排1.to review the whole unit2.to write a call for papers执行情况good章节Listening and Speaking Unit 7 FamilyUnit 8 City Life教学目的和要求1. Help students understand the main idea of the dialogues2.Grasp some words and expressions重点难点1. Learn how to describe relationships and feelings about family situations and be familiar with problems with big families..2. Learn how to describe customs, traditions, and people in different cultures, adapting a new culture.教学方法Listen and talk作业安排Preview and review执行情况Good大学体验英语教案第三册编号：Experience3-5-1。

【最新整理，下载后即可编辑】课程：大学体验英语综合教程3（第三版）教师：王晓芳Unit 3 Famous Brand NamesListen and TalkI.Teaching Objectives1.To train the students’ ability to listen through listening practice.2.To cultivate the students’ ability to talk about famous brandnames.3.To let students learn something about making advertisements andtheir business success.II.Time Allotment1st period：Lead-in(25min)2nd period：Discussion(25min)3rd period：Dialogue samples(30min)4th period：Communicative tasks(20min)III.Teaching Content1.Lead-in: Listen to the passage at least 3times and try to rearrangethe paragraphs which are not in the correct order.2.Discussion: Several pictures are presented to encourage studentsto make advertisements as if they were ad designers.3.Dialogue samples: Two dialoguesDialogue 1 The Pros and Cons of Famous BrandsDialogue 2 Why Piracy Exists4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about Favorite DrinksTask 2 Discussing Computer Software PiracyIV. Teaching Procedures1.Lead-inStep1:Teach students the words in P 210.Step2: Ask the students to listen to the passage at least 3 times and try to rearrange the paragraphs which are not in the correct order.1. risk n. 危险take risk 冒险2. marketing n. 市场营销3. entrepreneur n. 企业家4. penny wise and pound foolish 小时聪明，大事糊涂2. DiscussionStep 1. Show students with several pictures of world famousbrands which are familiar to students and tell theirsuccessful stories.Step 2. Ask students to form partners or groups to designadvertisements with the help of the pictures.1) sell a house to a snail2) sell a refrigerator to an Inuit3) sell a swimming suit to a fishFor reference: Inuit /ˈɪnuːɪt/ are a group of culturally similar indigenous peoples inhabiting the Arctic regionsof Greenland, Canada, and Alaska. Inuit is a plural noun; thesingular is Inuk. The word Inuit means "the people" in the Inuitlanguage of Inuktitut.3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 11. designer n. 设计师2. insecure adj. 无把握的，不肯定的3. catwalk n. 时装秀台4. beyond one’s means 超出某人的支付能力5. sturdy n. 结实的6. underwear n. 内衣(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 21. piracy n. 盗版行为2. author v. 创作出版3. undercut v. 廉价出售4. elite n. 精英(2) Ask students to repeat the dialogue line by line with onespeaking after the other.4. Communicative tasksAsk students to create a dialogue with their partneraccording to the given situation, using the expressions andsentence patterns for making the interviews in the table.Situation 1Two students are talking about their favorite drinks, eachtrying to argue for his / her own preferred brand andagainst the other’s choice.For referenceA: Hmmm, I’m thirsty. Shall we go and get a drink?B: Yeah, that sounds like a good idea. I could do with a nice cup of tea.A: Tea! Yuck! Coke for me.B: Coke? Do you really like it? I always think it tastes so artificial ... and it’s so sweet.A: And you like the taste of tea?B: Well, at least tea doesn’t rot my teeth.A: That depends on how much sugar you put in.B: I don’t put sugar in my tea. I drink it ‘cos it’s natural, and it tastes good. Besides, coke’s much moreexpensive.A: Some things are worth spending money on.B: Maybe, but coke’s beyond my means. And my theory is that tea’s healthy, it’s good for you.A: Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them ... morethan coke even.B: Huh, okay. I can see I’m not going to win this one. And all this talking is making me thirsty. Let’s go and get thatdrink. You can have your coke if you want to. I’ll stickto my tea.Situation 2Two friends are discussing computer software piracy.For referenceA: Hey, I got a great new program for my computeryesterday. It’s a brilliant game. You should come overand play.B: Another program? I don’t know how you can afford them all.A: Well you know ... it’s a pirate copy.B: Don’t you feel bad supporting the pirates?A: I can’t afford the real thing!B: But it’s illegal ...A: Illegal to want to save money? It’s as good as the real thing but costs a quarter of the price.B: Maybe, but you see the problem is that with pirates the people who really do all the work end up losing out.A: Look, I’m just an average consumer. I’ve got to think about what’s good for me.B: But in the long run it’s not good for you. This pirate thing is getting out of control. You see, the more moneythe manufacturers lose through being pirated, the higherthe price of the real thing will become. In the end only anelite few can afford the genuine articles.A: I see what you mean. But if they made the programscheaper they could reduce the illegal copying.B: But they wouldn’t make any profit!A: In the short term perhaps but in the longer term theyprobably would. Honestly, I’d prefer to buy the originalsbut I just can’t. Now do you want to come and play ornot?V. AssignmentAsk students to work in pairs to discuss how to make advertisements, and preview the passage A.。

大学体验英语下册教案Unit3Unit 3 InventionsTeaching Objectives:In this unit, students will listen to a speech on inventions that have changed the world in the Listening Task section and a conversation on the QWERTY Keyboard in Real World Listening 1. In Real World Listening 2, students will listen to a radio interview on the subject of failed inventions. Students will be required to do research on inventions, failed and successful, in the Real World Speaking and Project sections. Teaching Difficulties:1.Students may encounter some difficult words while listening, and they arerequired to figure out the contextual meanings of these words. It takes time and the instructor has to take pains to gradually acquaint students the skill of how to understand unfamiliar words while listening.2.Students may come across difficulties of taking down notes while listening. Theinstructor has to pause while listening to tell the students how to jot down brief notes in process of listening comprehension.Teaching Procedures:1.Warming-up exerciseStudents are asked to think of other inventions that have changed daily life. They are required to brainstorm with the class and make a list on the blackboard. The instructors will elicit comments about how these objects changed people’s lives.2.V ocabulary—Read and Choosehumble a. low in station, grade or importance; modestregulate v. to control or direct by a rule, principle, or method affect v. to have an influence on someone or something; to produce an effect on someone or somethingconstant a. staying the same for a period of timemechanical a. of , connected with, produced by or operated by a machine or machinespreserve v. to cause to remain or lastrequire v. to depend on someone or something for success, fulfillment, etc.; to needexpand v. to increase in extent, size, scope or volumetransform v. to change something completely in form, appearance or natureassignment n. a task, position, office or jobarrangement n. something that has been put in proper order efficiency n. the quality of achieving an objective without wasteSupplementary Expressionsa patent device 专利设备an inventive person 有发明才智的人disclosure of invention 发明的披露inventiveness 发明创造的能力patent infringement proceedings 因专利遭侵犯而提起的诉讼程序patent right 专利权patent rolls [英]专利特许登记簿patentable invention 可取得专利的发明patented invention 专利发明patented product 专利产品pioneering invention 开创性发明Necessity is the mother of invention. 需要时发明之母。

Unit Three Famous Brand NamesLearning Objectives1)To listen to and then talk about business successes2)To read about brand names3)To write about a brand-name product4)To practice reading skills: conceptual meaning5)To learn and practice paragraph development by process6)To practice Translating skills: Omission7)To Learn to write advertisements8)To visit Culture Salon about brand-name productsPassage A Bathtub Battleships from IvorydaleI. Pre-reading TasksA. Introductory Questions1. What is a bathtub battleship referred to in this passage?2. Why is Ivory Soap so popular among Americans?3. How did Proctor & Gamble succeed in promoting Ivory Soap?B. Introductory RemarksThe writer uses the example of Proctor and Gamble’s famous Ivory Soap-to illustrate the potential that lies in mass marketing and cleverly planned advertising and the importance of recognizable brand names. The passage traces the history of Ivory Soap, first produced in 1879, and discusses the slogans which were used to promote it. Those slogans, particularly the idea that the soap is so pure that it floats, proved so successful that they are still used today.II. While-reading ActivitiesA. Language Points1. reputation n.—an opinion held about someone or something, esp. by people in general; the degree to which one is trusted or admiredExamples•Massachusetts Institute of Technology has a good academic reputation.•Bill’s love affair ruined his reputation.2. mild a.— gentle, not violentExamples•She can’t accept even mild criticism of her work.•I prefer a mild cigar if you don’t mind.3. status n.—1) high social position; recognition and respect by others2) one’s legal positi on, or conditionExamples•Nurses are undervalued, and they never enjoy the same status as doctors.•The status of black Americans was not admitted until 1965 when the V oting Act was passed.4. relief:rival--1) v. to equal; to be as good as or reach the same standard as2) n. one who attempts to equal or surpass another; a competitor. Examples•No computer can rival a human brain.•Cassette recorders cannot rival CD players in sound quality.•She and I are rivals for the swimming prize.5. import v.—to buy or bring in from another countryExamples•After entering into WTO, China will import more agricultural products.•To import from Russia, a firm needs Russian rubles.6. by means of —by usingExamples•The foreigner tried to make himself understood by means of body language.•Thoughts are expressed most often by means of words.7.notion n.—an idea, belief, or opinion; conceptExamples•Have you any notion how much it costs to keep a private car?•Some conservatives reject the notion that reform is now inevitable.8. as a result—consequently, therefore, thusExamples•New methods of packing have become popular. As a result, the amount of wastepaper has increased rapidly.•Sales dropped. As a result, profits declined.9.bar n.— 1) a piece of solid material that is longer than it is wide2) (a place with) a counter where drinks, esp. alcoholic drinks, are served Examples•What’s your favorite chocolate bar?•Most bars in the hotels serve not only drinks but also light meals.10.exceed v.— to be greater thanExamples•Dustin Hoffman’s performance in Rain Man exceeded all expectations.•The budget of the research exceeds $700 million a year.11.manufacture v.—to make or produce in large quantities, esp. usingmachinesExamples•The local factory manufactures parts for the auto plant.•TV sets manufactured in China are competitive abroad in price.12.e l a b o r a t e a.—c a r e f u l l y w o r k e d o u tE x a m p l e s•T h e c o m p a n y o f f e r s a n e l a b o r a t e t r a i n i n g s c h e m e f o r n e w h a n d s.•T h e d e f e n d a n t m a d e e l a b o r a t e e f f o r t s t o c o n c e a l t h e f a c t.13. phenomenon n.— a remarkable or unusual person, thing, event, etc.Examples•The Beatles were a phenomenon ―nobody had heard anything like them before.• A child who could play the piano at the age of two would indeed be a phenomenon.14. sponsor v.—to support an activity by paying for its expensesExamples•The contest was sponsored by an auto manufacturer.•The team is sponsored by Nike, so the players wear the Nike shoes.B. Sentence Explanation1.The company keeps a precise count, however, of the billions of dollars it earns (Para.3).但它（宝洁公司）却准确记载了象牙香皂赚来了多少亿美元。