商务英语综合教程第一册unit 1

7. Singapore 8. Germany
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商务英 语综合 教程1
Lead-in
Task 2 Describe the following campus activities and tell which interests you most.
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商务英 语综合 教程1
Lead-in
Task 3 Listen and fill in the following blanks. Script:
Campus guided tours are led by our specially selected team of UW students who combine knowledge of our historic campus with information about the student experience. During the tour you’ll have the chance to ask questions about academics, living on campus, research opportunities, studying abroad, and all the great things to do in the Emerald City. Guided tours are offered Monday through Friday, at 10:00 a.m. and 2:00 p.m. They leave from Schmitz Hall, 3rd floor lobby, and last 70 minutes. They are also offered on Saturdays and Sundays beginning at 10:30 a.m. and leaving from the Statue of George Washington. On state holidays or the Saturday following a state holiday, tours are not offered.

Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
精选ppt
4
Business English
Reading aloud practice
The tone of a business relationship can be set by an initial
introduction. It is important to make a good impression right from
No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.

Language
heading
1
accountant finance marketing manager
technician
engineer cashier
production director doctor
telephone operator
human resources
receptionist
lawyer sales assistant
A person who takes and gives out money in a bank or shop
A secretary who works for one person, organizing their work, meeting etc
Some one whose job is to prepare and check financial records for a company or person
Listening Talking about yourself
2
Quotations:
Business English
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
4
Business English
Reading aloud practice
The tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, it’s more advisable to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries: 1. Introduce businesspeople in order of professional rank – the person of highest authority is introduced to others in the group in descending order, depending on their professional position. 2. When possible, stand up when introductions are being made. 3. If clients are present, they should be introduced first. 4. The name and title of the person being introduced is followed by the name and title of the other person.

Does your ability of speaking another language benefit you? If yes, in what way?
Travel abroad
Buy products on foreign websites
Any disadvantages?
Misunderstanding
Warm-up
Background
Detailed Reading
TEXT I
What is homogenisation?
Homogenisation, a word used in many fields, means making everything the same. This text uses the term to refer to "homogenisation of language", to show that English has become the dominant language of the world while at the same time many other languages face extinction.
Saluton. Mi ne komprenas vin.
Mi amas vin.
Warm-up
Background
Detailed Reading
TEXT I
A World Empire by Other Means It is everywhere. Some 380 million people speak it as their first language and perhaps two-thirds as many again as their second. A billion are learning it, about a third of the world's population are in some sense exposed to it and by 2050, it is predicted, half the world will be more or less proficient in it. It is the language of globalisation — of international business, politics and diplomacy. It is the language of computers and the Internet. You'll see it on posters in Cô te d'Ivoire, you'll hear it in pop songs in Tokyo, you'll read it in official documents in Phnom Penh. Deutsche Welle broadcasts in it. French business schools teach in it. It is the medium of expression in cabinet meetings in Bolivia. Truly, the tongue spoken back in the 1300s only by the "low people" of England has come a long way. It is now the global language.

C) Kiss
Kissing on the hand is a special form to making greetings. In Europe and Latin America, the man general kisses on the hand of the woman on formal occasions.
a) Don not shake hands absent-mindedly;
b) Don not shake hands with the left hand;
c) Don not shake hands while wearing a hat, gloves, or sunglasses;
d) Don not shake hands with your other hand in the pocket;
On most occasions, handshaking is an expression of courtesy and greeting when people meet or say goodbye to each other. Six don’ts should be remembered:
Greetings
I. What’s important about making greetings? 1) Take notice of other people; 2) Be confident to make a good impression; 3) Be polite and genuine;
III. What does it mean to different people?
1) For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international trade;

No one lives alone in this world. Few people can go without friends. In order to survive or succeed in the working world, we need to group together and form our network of friends and contacts. To get to know people, we always begin by introducing ourselves to each other. Therefore, introductions are important. A good introduction is a good announcement to make others know you well and a proper introduction will give others a good first impression. Studies show that people form their first impression of you within the first few seconds of the meeting – when you are introducing yourselves. Once the first impression is made, it is difficult to change. That’s why people say that you never have a second chance to make a first impression.
“Networking begins with introducing yourselves.”

Activation
Do you know these words? Guess their meanings through the corresponding pictures.
Boom
Traffic
Portfolio
Whim
Activation
Do you know these web sites? How can you make use of them?
Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she's also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis, collaboration tools and just about any other free or lowcost service she can make use of.
Warm-up
Background
Detailed Reading
TEXT I
The Internet is rapidly evolving from a channel for content distribution to a platform for activity — collaboration, publishing, sharing and innovation. It has currently undergone a comprehensive software upgrade, representing several initiatives collectively known as "Web 2.0." … Simplicity and convenience are driving the rapid adoption of Web 2.0. In 2005 I started reading the blog of the CEO of Sun Microsystems, Jonathan Schwartz. At that time he said, "Simplicity changes the world. Convenience is a force multiplier."

Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first
impression.” Why?
学习交流课件
3
Business English
Reading aloud practice
when making business introductions in English-speaking Western
countries:
1. Introduce businesspeople in order of professional rank – the
person of highest authority is introduced to others in the group ioductions

2. resource
B. a person who was born in a particular place
3. stop... from
C. radio or television programs
4. broadcasts
D. wealth
5. native
E. be afraid of
Lead-in
பைடு நூலகம்
applicant to grasp a foreign language. As a graduate student, realizing the
importance of learning a foreign language as well as the advantages benefiting from being bilingual, one should make an effort to be bilingual on the basis of owning the excellent major skills and a good comprehensive professional quality.
5. What other good methods of learning English well do you know?
Lead-in
Divide into small groups. One of you act as a teacher, others students. The students ask the teacher about how to learn English well, and the teacher gives advice. Make up a dialogue and role-play it to the class.

5
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice