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Chapter1 international business商品交换或交易exchange or trade for goods 世界经济舞台the world economic scene 国外直接投资foreign direct invest 多国企业multinational enterprises 商业和投资银行commercial investment bank 有价证券投资portfolio investment 金融风险financial risk 交付差额balance of payment 法律文件legal document 有效经营effective operationChapter2 business organizations独资商sole proprietorship 普通合伙商general partnership 法人fictional person 合股公司joint stock company 董事会board of directors 国有公司public corporation 资本摊缴capital contribution by partners 多数股权controlling interest 优先股股东preferred stockholders 公司章程articles of corporationChapter3 ways of business最终消费者（用户）ultimate consumer 增值价值value added 批发商wholesaler 产品花色品种product assortment 地方效用place utility 邮售mail order selling 专业商店specialty store 现金流量cash flow 存货控制inventory control 市场分区（分片）market segmentation Chapter4 a guide to economics总体运行：overall operation 宏观经济学：macroeconomics 微观经济学：microeconomics 通货膨胀：inflation 扩展性的货币政策：an expansionary monetary policy 紧缩性的货币政策：a restrictive monetary policy 货币流通：currency circulation or circulation of money 货币投放量：the size of money supply 经济萧条：economic depression 均衡数量：equilibrium quantity Chapter5 the market economy 市场经济：the market economy 计划经济：planned economy 股市：stock market 经济力：economic forces 供给力：supply forces 需求力：demand forces 经济体系：economic system 市场价格：market price 供求均衡：the equilibrium of supply and demand 购买力：buying power 供给量：the quantity suppied价格体系：price system Chapter6 what is marketing营销观念marketing concept 服装零售商retail clothier 购买动机motivation to purchas 最终用户final user 非赢利性机构nonprofit institution 采购制度purchasing system 产品规格product assortment 招标request bids 低价产品low -price product 可自由支配的收入discretionary income 多人挣钱型家庭multieaners families 价格和质量比较投币式自动售货机veding machines 营销调研marketing research Chapter7 the marketing mix & product promotion营销战略marketing stategy 促销产品策划品牌名称市场总销售产品生命周期分销渠道中间商批发商促销技巧成功地进入国际市场熟悉外国文化的人们与顾客沟通的主要方式促销策略对他们广告竞赛的成功很关键特定的出口市场其他广告和促销的形式有价值的建议要设计得能吸引顾客的注意力海外销售代理广告对消费品的销售作用很大我们应该十分重视产品的包装不同国家具有不同的购买习惯一般说来，美国公司的广告费用要占销售额的5%以上电视是一种很有效的广告媒介Chapter8 international payment & settlementAlthough China has enacted the bill of exchange law，it would still be useful to know something about Article 3 of the Uniform Commercial Code （UCC）—Commercial paper of the United States since most of our international payment instruments are denominated in the U.S Dollar . Article 3 of the UCC defines the terms of commercial paper and set forth the rights and liabilities of all the parties who deal with drafts，checks，notes and certificates of deposit . If an instruments does not meet all the requirements listed at the beginning of this unit，is it not a negotiable one under the terms of the UCC，though the parties involved may still be willing to use and accept it.However，the “Non-negotiable instrument” is treated still as a negotiable instrument so far as its form permits. Since it lacks of negotiability，there can be no holder in due course of such an instrument. Any provision of any selection of the UCC—Commercial Paper peculiar to a holder in due course cannot apply to it. With this exception，such instruments are covered by all sections of the Article 3 of UCC. 翻译：虽然中国已经颁布了票据法，但了解一下统一商法法典——美国商业票据的第三款仍是有用的。
国际商务英语综合教程课后翻译短语答案廖瑛一Translate the following economic terms into English:1)商品交换或贸易 exchange or trade for goods2)世界经济舞台- the world economic scene3)国外直接投资- foreign direct investment4)多国企业- multinational enterprises5)商业和投资银行- commercial and investment banking6)有价证券投资- portfolio investments7)金融风险- financial risk8)支付差额- balance-of-payments9)法律文件-a legal document1o)有效经营 - effective operation or operate effectively 二 Translate the following economic terms into English 独资企业- sole proprietorship普通合伙企业- general partnership法人- legal person合股公司- joint-stock company董事会- board of directors国有公司- public curporation资本摊缴- capital contribution多数股权- controlling interest优先股股东- preferred stockholder公司章程 - articles of incorporation九 Transjate the following into English1 ) 营销观念marketing concept2) 服装零售商retail clothier3) 购买动机motivation to purchase5 ) 非营利性机构nonprofit institution7) 产品规格product specifications9) 低价产品low-priced products11) 多人挣钱型家庭multiearner families .13)投币式自动售货机 vending machines4 ) 最终用户ultimate consumers6) 招标purchasing system8)采购制度 to request bids10) 可自由支配收入discretionary income12) 价格和质量比较price and quality comparison14) 营销调研marketing research十 Translate Lhe following into English:I )营销战略 marketing strategy 2)促销 promotion3) 产品策划product plannng 4)品牌名称 brand name5)市场总销售 total market sales 6)产品生命周期 the product's life cycle7) 分销渠道channels of distribution 8) 中间商middleman9) 批发商wholesaler 10) 促销技巧promotional techniques七 Translate the following economic terms into English:1)商务参赞处- commercial counselor's office2)资信情况- financial standing3)报关- customs declaration 04)提单- bill of lading5)公正的调查报告- authentic surveyor report6)法律地位- legal standing7)履约保函- performance bond8)订舱- space booking9)商业诚信- commercial integrity10)进口许可证- import licence三 Translate the following economic terms into English:1)最终消费者（用户）- ultimate consumer2)增值价值- value added3)批发商- merchant wholesaler4)产品花色品种- product assortment5)地方效用- place utility6)邮售- mail-order selling7)专业商店- specialty store8)现金流量- cash flow9)存货控制- inventory controlIO)市场分区（分片）- market segment。
