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Unit 1●翻译：（黑体的汉字表示与教师用书不同，斜体的汉字表示重点翻译不要遗漏）pass ion, wisdom, altruis m, insight, creativ ity—sometim es only the trialsof adversitycan fosterthese qualities, because sometim es only drastic situations can force us to take on the painful process of change. (Para.6)慈悲、智慧、无私、洞察力及创造力——有时只有经历逆境的考验才能培育这些品质，因为有时只有极端的情形才能迫使我们去承受痛苦的改变过程。
2.In that moment, our sense of invulne rabili ty is pierced, and the self-protect ive mentalarmorthat normall y standsbetween us and our percept ions of the world is torn away. (Para.12) 在事情发生的那一瞬间，我们的安全感被冲破了，平时处于我们与我们对世界的种种看法之间的自我保护的精神盔甲被剥离了。
3.They say that materia l ambitio ns suddenly seem silly and the pleasur es of friends and familyparamou nt—and that the crisisallowed them to recognize in line with their new priorit ies.(Para.14)他们说物质追求突然间变得很无聊，而朋友和家庭带来的快乐变得极为重要，他们还说危机使他们能够按照这些新的优先之事来重新认识生活。
UNIT71. Several leading modern business leaders seem, surprisingly, to downplay the importance of strategy. You can make too much fuss about strategy, they imply--- you have a few clear options; just choose one and get on with it. is it really that simple?2. “Strategy is straightforward---just pick a general direction and implement like hell.”Jack Welch, for example---the chairman and CEO of the USA’s General Electric Company; the man who grow the company from a market capitalization of $27 billion to a $140 billion, making GE the largest and most valuable company in the world. he must know a thing or two about strategy. But here’s what he says: “In real life, strategy is actually very straightforward. You pick a general direction and you implement like hell.”Or Allan leighton, the man who was recruited by Archie Norman to help res cue the UK’s ailing Asda supermarket chain, and went on to build the company into one of Britain’s most successful retailers. “Strategy is important,” says Leighton, “but it is a compass, not a road map. It tells you in which direction you are heading, but the important bit is how you get there.”Or Louis Gerstner, the man who rescued IBM in the 1990’s when the struggling mainframe supplier was about to be driven into extinction by the new, smaller and more agile personal computer manufacturers. “It is extremely difficult to develop a unique strategy for a company; and if the strategy is truly different, it is probably highly risky. Execution really is the critical part of a successful strategy. Getting it done, getting it done right, getting it done better than the next person is far more important than dreaming up new visions of the future.”3. So strategy is simple. And having an ingenious new strategy is less important than carrying it out successfully. In fact it might be dangerous. It that right?Let’s look at one last quote from Mr. Welch. “When I became CEO in 1981, we launched a highly publicized initiative: be number one or number two in every market, and fix, sell or close to get there. This was not our strategy, although I’ve often heard it descri bed that way.It was a galvanising mantra to describe how we were going to do business going forward. Our strategy was much more directional. GE was going to move away from businesses that were being commoditized toward businesses that manufactured high-value technology products or sold services instead of things.”Grand strategy versus strategy4. I would argue that these CEO’s blue chip corporations are taking a slightly Olympian view of the concept of “strategy.” Let’s call what hey are talking about “grand strategy” a strategy, but in the overarching sense, like the American car industry saying that they are going to move out gas-guzzlers and into smaller, more fuel-efficient models. 1.一些领先的现代企业领导人似乎，奇怪的是，淡化战略的重要性。
研究生英语综合教程下册1-5课文及翻译Unit 1 The Hidden Side of Happiness3 This and other promising findings about the life-changing effects of crises are the province of the new science of post-traumatic growth. This fledgling field has already proved the truth of what once passed as bromide: What doesn't kill you can actually make you stronger. Post-traumatic stress is far from the only possible outcome. In the wake of even the most terrifying experiences, only a small proportion of adults become chronically troubled. More commonly, people rebound-or even eventually thrive.诸如此类有关危机改变一生的发现有着可观的研究前景，这正是创伤后成长这一新学科的研究领域。
这一新兴领域已经证实了曾经被视为陈词滥调的一个真理:大难不死，意志弥坚。
创伤后压力绝不是唯一可能的结果。
在遭遇了即使最可怕的经历之后，也只有一小部分成年人会受到长期的心理折磨。
更常见的情况是，人们会恢复过来—甚至最终会成功发达。
Unit2 Commercialization and Changes in Sportsmercialization has not had a dramatic effect on the format and goals of most sports. In spite of the influence of spectators, what has occurred historically is that sports have maintained their basic format. Innovations have been made within this framework, rather than completely dismantling the design of a game. For example, the commercialization of the Olympic Games has led to minor rule changes in certain events, but the basic structure of each Olympic sport has remained much the same as it was before the days of corporate endorsements and the sale of television rights. 商业化对于大多数体育运动的结构和目标没有太大的影响。
Unit 1●翻译：（黑体的汉字表示与教师用书不同，斜体的汉字表示重点翻译不要遗漏）passion, wisdom, altruism, insight, creativity—sometimes only the trials of adversity canfoster these qualities, because sometimes only drastic situations can force us to take on the painful process of change. (Para.6)慈悲、智慧、无私、洞察力及创造力——有时只有经历逆境的考验才能培育这些品质，因为有时只有极端的情形才能迫使我们去承受痛苦的改变过程。
2.In that moment, our sense of invulnerability is pierced, and the self-protective mental armorthat normally stands between us and our perceptions of the world is torn away. (Para.12) 在事情发生的那一瞬间，我们的安全感被冲破了，平时处于我们与我们对世界的种种看法之间的自我保护的精神盔甲被剥离了。
toto put aside their personal pleasure in order to care for the baby.Unit 4●翻译：1.Immersing myself in a book or a lengthy article used to be easy. My mind would get caughtup in the narrative or the turns of the argument, and I’d spend hours strolling th rough long stretches of prose. (Para.1)过去总是不费什么劲儿就能让自己沉浸在一本书或者一篇长文章中，被其中的叙述或不同的论点深深吸引。
it Four我国在世界上的竞争力很高兴有机会为贵校系列经济研讨会举行开幕式，因为我认为，在经济飞速变化的当今时代，教育界起着至关重要的作用。
我国的企业和工人面临一系列强大力量，这些力量将影响今后我国在世界上的竞争能力。
成功地使工人和管理人员做好准备，驾驭这些力量，将是决定结果的一个重要因素。
其中最核心的力量，是计算机和电信技术的加速发展。
人们有理由地期望，这种发展将使我们在21世纪的生活水平显著提高。
但是，在短期内，飞速的科技变革产生这样一种情况，其中多数管理人员与工人借以工作的工厂和设备的更迭速度加快，给人这样一种感觉，即人的技能正以美国历史上前所未有的速度老化过时。
我将设法把这一极不寻常的现象放在我国经济大变革的背景下来探讨，并希望说明，教育，尤其是提高高级技能，对今后我国经济的增长为何如此重要。
几乎可以肯定，财富的创造都是伴随着人们利用日益增长的知识和不断增长的资本，生产出有价值的商品和服务。
借助各种市场价格，企业家们竭力弄清那些人们看重的各类产品和服务。
一个世纪之前，至少我们许多的努力是用于生产衣食住行方面的产品。
只有当农作物产量提高，蒸汽动力得以开发，纺织业效率提高时，现有的工作时间才能腾出来进行提供和消费选择性较大的商品和服务。
我们制造汽车和冰箱，学会如何用越来越少的投入生产这些产品。
随着这些商品进入大多数家庭，人们转而将精力用于创造较少受体积限制的高价值商品，如体积较小的晶体管电器，并进而提供各种无形服务——医疗、教育、娱乐和旅行等。
对每种商品或服务的各种特性分类定价，有助于其对每个人产生最大价值的价值最大化。
努力扩大选择，以满足个人的特定需求，必将导致从比较直接地利用物质资源和劳动力，转变为利用思想和概念——或更笼统地说利用信息——去创造价值。
因此，毫不奇怪，在过去这个世纪中，美国实物实际国内总产值的最大一部分增长，归因于新的见解，更宽泛地说，归因于新的知识—如何重新安排客观物质，以实现更高的生活水平。
Unit 1 对F的赞美1今年将有好几万的十八岁青年毕业，他们都将被授予毫无意义的文凭。
这些文凭看上去跟颁发给比他们幸运的同班同学的文凭没什么两样。
只有当雇主发现这些毕业生是半文盲时，文凭的效力才会被质疑。
2最后，少数幸运者会进入教育维修车间——成人识字课程，我教的一门关于基础语法和写作的课程就属于这种性质。
在教育维修车间里，高中毕业生和高中辍学生将学习他们本该在学校就学好的技能，以获得同等学力毕业证书。
他们还将发现他们被我们的教育体系欺骗了。
3在我教课的过程中，我对我们的学校教育深有了解。
在每学期开始的时候，我会让我的学生写一下他们在学校的不快体验。
这种时候学生不会有任何写作障碍！“我希望当时有人能让我停止吸毒，让我学习。
”“我喜欢参加派对，似乎没人在意。
”“我是一个好孩子，不会制造任何麻烦，于是他们就让我考试通过，及时我阅读不好，也不会写作。
”很多诸如此类的抱怨。
4我基本是一个空想社会改良家，在教这门课之前我将孩子们的学习能力差归咎于毒品、离婚和其他妨碍注意力集中的东西，要想学习好就必须集中注意力。
但是，我每一次走进教室都会再度发现，一个老师在期望学生全神贯注之前，他必须先吸引学生的注意力，无论附近有什么分散注意力的东西。
要做到这点，有很多种办法，它们与教学风格有很大的关系。
然而，单靠风格无法起效，有另一个办法可以显示谁是在教室里掌握胜局的人。
这个办法就是亮出失败的王牌。
5我永远也忘不了一位老师亮出那张王牌以吸引我的一个孩子的注意。
我的小儿子是个世界级的万人迷，学习不怎么动脑筋却总能蒙混过关。
直到施蒂夫特夫人当了他的老师，这种局面才彻底改变了。
6当她教我儿子英语时，我儿子是一个高中高年级学生。
“他坐在后排和他的朋友说话。
”她告诉我。
“你为什么不把他换到前排来？”我恳求道。
我相信令他难堪的做法会让他安心学习。
施蒂夫特夫人从眼睛上方冷冷地看着我。
“我不会换高年级学生的座位。
”她说，“我会给他们不及格的成绩。
Unit 4Drug Therapy in the Older Adult老年人的药物治疗Drug therapy in the older adult population is a complex phenomenon influenced by numerous biopsychosocial factors. The elderly are the largest group of consumers of prescription and over-the-counter (OTC) drugs. The average older adult uses 4.5 prescriptions and 2.1 OTC medications and fills between 12 to 17 prescriptions yearly. The incidence发生率of adverse有害的drug reactions in the elderly is two to three times that found in young adult. This is considered to be a conservative 保守的estimate估计, because drug reactions are less well recognized in older adults and because reactions can often mimic symptoms of specific disease states.药物治疗在老年人口是一个复杂的现象，因其被众多的生物心理社会因素影响。
老年人是处方药和非处方药的最大消费群体。
老年人平均使用4.5张处方和2.1张非处方药，每年填写12到17张处方。
老年人的药物不良反应发生率是年轻人的两到三倍。
这被认为是一个保守的估计，因为药物反应在老年人中较少被认识，因为反应往往可以模拟特定疾病状态的症状。
要善于恭维他人，重要的一步就是要懂得为什么恭维会有助于你建立更好的人际关系。
恭维之所以奏效，最根本的原因是恭维符合了人类行为的一个基本原则：人们渴望得到赏识。
尽管文化背景各不相同，但绝大多数人都有类似的想法。
在亚洲文化中，人们对群体赏识的渴求一般要强于对个体赏识的渴求。
但不管怎样，人们渴望赏识是普遍存在的。
很多人认为，工作本身带来的乐趣要比外界赏识包括恭维更为重要。
工作的乐趣也许是一种巨大的动力，但是即使是那些从工作中得到极大乐趣的人如科学家、艺术家、摄影师也渴望得到恭维和认可，否则他们就不会去竞争诺贝尔奖或在重要的展览会上展示他们的作品了。
恭维之所以奏效，还因为他与人们对认可的正常需要有关。
尽管有一些关于恭维的书和文章问世，并对恭维极力进行宣扬，但是大多数人还是没有得到应有的赏识。
很多人无论在工作上或在家里都很少受到赞美，所以对认可的渴求就更加强烈了。
An important step in becoming an effective flatterer is to understand why flattery helps you establish better relationships with others. The root cause of the power of flattery gets at a basic principle of human behavior: People crave being appreciated., The vast majority of people are of the similar idea despite different cultures. In Asian cultures the desire for group recognition is generally stronger than the desire for individual recognition. Nevertheless, the need for recognition is present.Many people hold that the joy of work itself is more important than external recognition, including flattery. The joy of work may be a powerful motivator, but even those who get the biggest joy from their work--- such as scientists, artists, and photographers --- crave flattery and recognition. Otherwise they wouldn’t compete for Nobel Prizes or enter their work in important exhibitions.Another reason flattery is so effective relates to the normal need to be recognized. Although some articles and books have been written and preached zealously about flattery, most people receive less recognition than they deserve. Many people hardly ever receive compliments either on the job or at home, thus intensifying their demand for recognition.认可：recognition 恭维：flattery 赞美：compliment鲜花是最常送的礼物之一。
研究生英语综合教程下册1-5课文及翻译Unit 1 The Hidden Side of Happiness1 Hurricanes, house fires, cancer, whitewater rafting accidents, plane crashes, vicious attacks in dark alleyways. Nobody asks for any of it. But to their surprise, many people find that enduring such a harrowing ordeal ultimately changes them for the better.Their refrain might go something like this: "I wish it hadn't happened, but I'm a better person for it." 飓风、房屋失火、癌症、激流漂筏失事、坠机、昏暗小巷遭歹徒袭击，没人想找上这些事儿。
但出人意料的是，很多人发现遭受这样一次痛苦的磨难最终会使他们向好的方面转变。
他们可能都会这样说:“我希望这事没发生，但因为它我变得更完美了。
”2 We love to hear the stories of people who have been transformed by their tribulations, perhaps because they testify to a bona fide type of psychological truth, one that sometimes gets lost amid endless reports of disaster: There seems to be a built-in human capacity to flourish under the most difficult circumstances. Positive responses to profoundly disturbing experiences are not limited to the toughest or the bravest.In fact, roughly half the people who struggle with adversity say that their lives subsequently in some ways improved.我们都爱听人们经历苦难后发生转变的故事，可能是因为这些故事证实了一条真正的心理学上的真理，这条真理有时会湮没在无数关于灾难的报道中:在最困难的境况中，人所具有的一种内在的奋发向上的能力会进发出来。
Unit One核心员工的特征大卫·G．詹森1核心员工究竟是什么样子的?几乎每次进行调查时，我都会从雇主们那里听到“核心员工”这个名词。
我请一位客户——一位正参与研究的人事部经理，给我解释一下。
“每家公司都有少数几个这样的员工，在某个专业领域，你可以指望他们把活儿干好。
在我的小组中，有七名化工流程工程师和生物学家，其中有那么两三个人是我赖以生存的，”他说，“他们对我的公司而言不可或缺。
当请你们公司替我们招募新人的时候，我们期待你们会去其他公司找这样的人：其他公司经理不想失去的员工。
我们只招募核心员工。
”1What exactly is a key player?A"Key Player"is a phrase that I've heard about from em ployersduring just about every search I've conducted.I asked a client-a hiring manager inv olved in arecent search-to define it for me."Every company has a handful of staff in a given ar ea ofexpertise that you can count on to get the job done.On my team of seven process engine er andbiologists,I've got two or three whom I just couldn't live without,"he said."Key pl ayers areessential to my organization.And when we hire your company to recruit for us,we expe ct thatyou'll be going into other companies and finding just that:the staff that another man ager will notwant to see leave.We recruit only key players."2这是一段充满了鼓动性的谈话，目的是把猎头们派往竞争对手的公司去游说经验丰富的员工们做一次职业变更。
1，Chinese cuisine is a brilliant facet of Chinese culture,中国美食是中国文化一道绚烂的风景线，which is proven by the fact that Chinese restaurants are found scattered everywhere throughout the world.这点从世界各地随处可见的中餐馆可以窥见。
Today, the culinary industry is developing even more rapidly than before.当今，烹饪业正以前所未有的速度在发展。
A decade ago, Beijing had a few thousand restaurants,10年前，北京只有几千家餐馆，while today there are over 100,000 restaurants of different sizes in the city.而今天却有10万多家大小不等的餐馆遍布市内。
2，Regional Chinese Cuisines地方美食It is widely acknowledged that from the Ming（1368 - 1644）dynasties onwards, there are eight major schools of cuisine based on regional cooking.众所周知，明朝以来出现了八大菜系，They came from Shangdong, Sichuan, Guangdong, Fujian, Jiangsu, Zhejiang, Hunan, and Anhui provinces.分别是山东菜、四川菜、广东菜、福建菜、江苏菜、浙江菜、湖南菜和安徽菜。
In addition to these traditional cuisines, the culinary industry in China has undergone great changes,除了这些传统菜系，中国的烹饪业也经历了巨大的变化：as almost every place has it own local specialties,每个地方都形成了自己的特色菜，and as the differrent cuisines gather together in big cities, such as Beijing.不同菜系汇集于诸如北京这样的大城市。
The IksThe small tribe of Iks, formerly nomadic hunters and gatherers in the mountain valleys of northern Uganda, have become celebrities, literary symbols for the ultimate fate of disheartened, heartless mankind at large. Two disastrously conclusive things happened to them: the government decided to have a national park, so they were compelled by law to give up hunting in the valleys and become farmers on poor hillside soil, and then they were visited for two years by an anthropologist who detested them and wrote a book about them.IK人以前是聚居在北乌干达山谷中以游牧为生的小部落，如今举世闻名，成为文学象征，代表着令人沮丧的，冷酷的人类整体的终极命运。
在他们身上发生了两件灾难性的决定性事件：政府决定建造一个国家公园，法律迫使他们离开山谷放弃打猎，而在山坡贫瘠的土地上开始种植，之后有个人类学家造访了他们两年，这个人类学家厌恶他们并写了一本关于他们的书。
The message of the book is that the Iks have transformed themselves into an irreversibly disagreeable collection of unattached, brutish creatures, totally selfish and loveless, in response to the dismantling of their traditional culture. Moreover, this is what the rest of the us are like in our inner selves, and we will all turn into Iks when the structure of our society comes all unhinged.这本书所传递的信息是作为对他们传统文化的拆除的反馈，Iks已经不可逆转地把自己变成一个令人不快的群体，他们是六亲不认、残酷的生物，完全的自私和无爱。
UNIT 1 PASSAGES OF HUMAN GROWTH (I)1 A person’s life at any given time incorporates both external and internal aspects. The external system is composed of our memberships in the culture: our job, social class, family and social roles, how we present ourselves to and participate in the world. The interior realm concerns the meanings this participation has for each of us. In what ways are our values, goals, and aspirations being invigorated or violated by our present life system? How many parts of our personality can we live out, and what parts are we suppressing? How do we feel about our way of living in the world at any given time?1．一个人在每一特定时期内的生活都是由外部生活和内心生活这两个方面结合而成的。
外部生活是指我们在文明社会中的实际生活（对文明社会中实际活动的参与），其中包括我们的工作、社会地位、家庭生活、（担当的）社会角色、我们如何向社会展现自己，以及如何参与到社会中去等。
内心生活是指我们所参与的种种外部活动对我们个人产生的影响。
例如，我们目前的生活体系是符合我们的价值观、目标和理想呢，还是与之相违背? 我们的个性能在多大程度上得到发挥，还是受到某种程度的压抑? 在每一特定时期，我们对自己的生活方式又有何种感受?2 The inner realm is where the crucial shifts in bedrock begin to throw a person off balance, signaling the necessity to change and move on to a new footing in the next stage of development. These crucial shifts occur throughout life, yet people consistently refuse to recognize that they possess an internal life system. Ask anyone who seems down, “Why are you feeling low?” Most will displace the inner message onto a marker event: “I’ve been down since we moved, since I changed jobs, since my wife went back to graduate school and turned into a damn social worker in sackcloth,” and so on. Probably less than ten percent would say: “There is some unknown disturbance within me, and even though it’s painful, I feel I have to stay with it and ride it out.” Even fewer people would be able to explain that the turbulence they feel may have no external cause. And yet it may not resolve itself for several years.2．正是在人的内心世界这个领域中，一些重大的和基本的转变开始使人失去自我平衡，这就意味着必须进行调整，以步人人生发展的下一个阶段。
UNIT 31. Most Americans would have a difficult time telling you, specifically, what the values are that Americans live by. They have never given the matter much thought.2. Even if Americans had considered this question, they would probably, in the end, decide not to answer in terms of a definitive list of values. The reason for this decision is itself one very American value —their belief that every individual is so unique that the same list of values could never be applied to all, or even most, of their fellow citizens.3. Although Americans may think of themselves as being more varied and unpredictable than they actually are, it is significant that they think they are. Americans tend to think they have been only slightly influenced by family, church or schools. In the end, each believes, “I personally chose which values I want to live my own life by.”4. The different behaviors of a people or a culture make sense only when seen through the basic beliefs, assumptions and values of that particular group. When you encounter an action, or hear a statement in the United States that surprises you, try to see it as an expression of one or more of the values listed here.5. Before proceeding to the list itself, we should also point out that Americans see all of these values as very positive ones. They are not aware, for example, that the people in many Third World countries view some of these values as negative or threatening.In fact, all of these American values are judged by many of the world’s citizens as negative and undesirable. Therefore, it is not enough simply to familiarize yourself with these values. You must also, so far as possible, consider them without the negative or derogatory connotation that they might have for you, based on your own experience and cultural identity.Personal Control over the Environment6. Americans no longer believe in the power of Fate, and they have come to look at people who do as being backward, primitive, or hopelessly naive. To be called “fatalistic” is one of the worst criticisms one can receive in the American context; to an American, it means one is superstitious and lazy, unwilling to take any initiative in bringing about improvement.7. In the United States, people consider it normal and right that Man should control Nature, rather than the other way around. More specifically, people believe every single individual should have control over whatever in the environment might potentially affect him or her. 1.大多数美国人在谈起其赖以生存的价值观时会感到力不从心。
Unit 8 The Business World as Hunting GroundIII. VocabularyA1. come by2. zenith3. obliterate4. in the nick of time5. falsifying6. slips of the tongue7. perseverance8. bracket9.on the watch10.marking timeB1. demotion2.humiliation3.retiring4.cold-bloodedly5.transparent6. becomingly7.spurred8.prestige9.preferred 10.pityC1. D2. C3. B4. A5. A6. A7. B8. C9. D 10. BIV. Cloze1. avoided2. brought3. job4. guilt5. insisting6. adventure7. away8. inside9. staffed 10. being11. drive 12. unjust 13. reformers 14. therefore 15. What16. back 17. emancipation 18. because 19. it 20. whenV. TranslationA.工作对于男人来说，生死攸关。
通常说来，他踏入社会的最初几年具有决定意义。
任何男人到了25岁如果在人生道路上尚未取得显赫的成就，那无论怎么说，都可被视为无药可救了。
在这个阶段，他的各种能力都正在发展，他与竞争对手的争斗是一种殊死搏斗。
在工作友情的面具下，他密切注视着任何一位同事身上显示出的任何优势，一有优势出现，他就会焦虑不安。
如果他关注的这个同事显示出软弱或优柔寡断的迹象，他会立刻加以利用。
然而，人仅仅是一台巨大工作机器上的一个小零件，实际上他自己处处受剥削。
UNIT81. In the last year, MOOCs have gotten a tremendous amount of publicity. Last November, the New York Times decided that 2012 was “the Year of the MOOC,” and columnists like David Brooks and Thomas Friedman have proclaimed ad nausea that the MOOC “revolution” is a “tsunami” that will soon transform higher education. As a Time cover article on MOOCs put it — in a rhetorical flourish that has become a truly dead cliché — “College is Dead. Long Live College!”2. Where is the hype coming from? On the one hand, higher education is ripe for “disruption” — to use Clayton Christensen’s theory of “disruptive innovation” — because there is a real, systemic crisis in higher education, one that offers no apparent or immanent solution. It’s hard to imagine how the status quo can survive if you extend current trends forward into the future: how does higher education as we know it continue if tuition fees and student debt continue to skyrocket while state funding continues to plunge? At what point does the system simply break down? Something has to give.3.At the same time, the speed at which an obscure form of non-credit-based online pedagogy has gone so massively mainstream demonstrates the level of investment that a variety of powerful people and institutions have made in it. The MOOC revolution, if it comes, will not be the result of a groundswell of dissatisfaction felicitously finding a technology that naturally solves problems, nor some version of the market’s invisible hand. It’s a tsunami powered by the interested speculation of interested parties in a particular industry. MOOCs are, and will be, big business, and the way that their makers see profitability at the end of the tunnel is what gives them their particular shape.4. After all, when the term itself was coined in 2008 — MOOC, for Massively Open Online Course — it described a rather different kind of project. Dave Cormier suggested the name for an experiment in open courseware that George Siemens and Stephen Downes were putting together at the University of Manitoba, a class of 25 students that was opened up to over 1,500 online participants. The tsunami that made land in 2012 bears almost no resemblance to that relatively small — and very differently organized — effort at a blended classroom.For Cormier, Siemens, and Downes, the first MOOC was part of a long-running engagement with connectivist principles of education, the idea that we learn best when we learn collaboratively, in networks, because the process of learning is less about acquiring new knowledge “content” than about building the social and neural connections that will 1. 去年，“大规模在线开放课程”得到了广泛的宣传。
Individuals and massesA man or woman makes direct contact with society in two ways:as a member of some familial,professional or religious group ,or as a member of a crowd.groups are capable of being as moral and intelligent as the individuals who form them;a crowd is chaotic ,has no purpose of its own and is capable of anything except intelligent action and realistic thinking.Assembled in a crowd, people lose their powers of reasoning and their capacity for moral choice.Their suggestibility is increased to the point where they cease to have any judgement or will of their own.they become very excitable, they lose all sense of individual or collective responsibility,they are subject to sudden excesses of rage ,enthusiasm and panic.in a word,a man in a crowd behaves as though he had swallowed a large dose of some powerful intoxicant .He is a victim of what I ave called ‘herd-poisoning’.Like alcohol,herd-poison is an active,extravagant drug.The crowd-intoxicated individual escapes from responsibility,intelligence and morality into a kind of frantic,animal mindlesssness.一个人通过两种渠道和社会进行直接接触：一种是作为家庭的、职业的或者宗教的组织中的一员，一种仅仅是作为一群人中的一个。
