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一，问答1. The benefits of exhibition Exhibitions Exhibitions provide provide provide a a a highly highly highly flexible flexible flexible environment environment environment in in in which which which a a a wide wide wide range range range of of of sales sales sales and and marketing objectives can be achieved , from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. 2,A two-way communication Business Business is is is conducted conducted conducted face face face to to to face face 。
As As an an an exhibition, exhibition, exhibition, suppliers suppliers suppliers can can can physically physically physically demonstrate demonstrate product benefits and visitors can see, touch, taste, smell, hear , and judge for themselves. 3,Speed to market ·Make sales and create profitable leads.·Shorten your sales cycle ·Launch new products to a receptive audience ·Increase your prospect database ·Position yourself against against your your your competition competition ·Learn Learn more more more about about about your your your customers customers ’ needs, needs, face face face to to face ·Promote your products and services to this hard-to –reach audiences ·Evaluate and compare products and suppliers 2. How to decorate a booth successfully? 1,The 1,The display display display should should should say say say who who who you you you are, are, are, what what what to to to do, do, do, and and and the the the benefits benefits benefits of of of your your product/service in just a few second. 2,Exhibition 2,Exhibition stand stand stand design design design is is is a a a specialized specialized specialized field field field and and and should should should be be be undertaken undertaken undertaken by by by a a professional organization with experience in this field. 3,Your corporate image and identity should be prominently featured. 4,Avoid unnecessary physical barrier---you want visitors to access your stand easily to feel comfortable. 5,Demonstrations 5,Demonstrations and and and presentations presentations presentations create create create movement----and movement----and movement----and movement movement movement attractive attractive visitors 6,Be aware of the physiological effects of color. 3. What mistakes we should not make before-show, at-show and after-show? Before-show ：1，failing failing to to to set set set exhibiting exhibiting exhibiting goals goals goals 2,forgetting 2,forgetting 2,forgetting to to to read read read the the the exhibitor exhibitor exhibitor manual manual 3,leaving graphics to the last minute 4,neglecting booth staff preparation At-show: 1,ignoring visitors ’needs 2,handing out literature and premiums 3,being unfamiliar with demonstrations 4,overcrowding the booth with company representatives Post-show: 1,ignoring lead follow-up 2,overlooking show evaluation. 二，翻译句子1. I would suggest you make a reservation with your credit card now, otherwise we can ’t guarantee your booth. 我建议您现在就用信用卡预订，否则我们无法保证您的摊位。
Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved , from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.2,A two-way communicationBusiness is conducted face to face 。
As an exhibition, suppliers can physically demonstrate product benefits and visitors cansee, touch, taste, smell, hear , andjudge for themselves.3,Speed to market· Make sales and create profitable leads. · Shorten your sales cycle · Launch new products to a receptive audience · Increase your prospect database · Position yourself against your competition · Learnmore aboutyour customers ’ needs, face to face · Promote your products and services to this hard-to – reach audiences · Evaluate and compare products and suppliers1,The display should say who you are, what to do, and the benefits of yourproduct/service in just a few second.2,Exhibition stand design is a specialized field and should be undertaken by a professional organization with experience in this field.3,Your corporate image and identity should be prominently featured.4,Avoid unnecessary physical barrier---you want visitors to access your stand easily to feel comfortable.5,Demonstrations and presentations create movement----and movement attractive visitors6,Be aware of the physiological effects of color.Before-show：1，manual 3,leaving graphics to the last minute 4,neglecting booth staff preparationAt-show: 1,ignoring visitors’needs 2,handing out literature and premiums 3,being unfamiliar with demonstrations 4,overcrowding the booth with company representativesPost-show: 1,ignoring lead follow-up 2,overlooking show evaluation.1. I would suggest you make a reservation with your credit card now, otherwise we can’t guarantee your booth. 我建议您现在就用信用卡预订，否则我们无法保证您的摊位。
1.A successful exhibition will always lead to a great progress for a company’s business. 2. and then you can choose the suitable tools to promote your show.the tools should be chosenmainly on the basis of your budget and sponsors.3. When such conflict appears, the two parties need to negotiate with each other to reacha mutually satisfying agreement.4.There no hidden charges for breaks, service charges or other extras. 5. Once the expenses have been determined, the income needed to meet costs can be identifiedand the fees set accordingly.6. when such conflict appears, the two parties need to negotiate with each other to reacha mutually satisfying agreement.（和第三个题目重复，无所谓）7.In china, most of the Chinese restaurant’s good quality tea is not free. 8. I wish this annual conference a complete success and wish all of you a pleasant stay inBeijing.9. By definition and design, a conference center is a specialized hospitality operationdedicated to facilitating and supporting conference .10. with any show, there might be the possiblity that exhibit sales or attendance will be belowexpectations .Ⅱ.Translate the following sentences into Chinese （30%, 5 points for each sentence ）1．展览会的手册很详尽（manual ） 2．借助于媒体赞助商，你可以轻松地宣传你的展会，增加你的广告知名度。
会展英语教程课后答案unit21、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if2、23．Hurry up! The train ________ in two minutes. [单选题] * A．will go(正确答案)B．goC．goesD．went3、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings4、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean5、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A．something else(正确答案)B．else somethingC．everything elseD．else everything6、Mary _______ Math. [单选题] *A. is good at(正确答案)B. do well inC. is good forD. is good with7、John and Jack had looked for the key, but _____ of them found it. [单选题] *A. noneB. neither(正确答案)C. bothD. either8、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for9、I saw the boy _______?the classroom. [单选题] *A. enter intoB. enter(正确答案)C. to enter intoD. to enter10、There are about eight ______ students in my school.（）[单选题] *A. hundred(正确答案)B. hundredsC. hundred ofD. hundreds of11、In winter, animals have a hard time_____anything to eat. [单选题] *A.to findB.finding(正确答案)C.foundD.to finding12、We sent our children to school to prepare them for the time _____ they will have to work for themselves. [单选题] *A. thatB. when(正确答案)C. whileD. as13、—______ you speak French?—Yes, I can.（）[单选题] *A. NeedB. Can(正确答案)C. MightD. Must14、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful15、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat16、In the closet（）a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain17、When Max rushed to the classroom, his classmates _____ exercises attentively. [单选题] *A. didB. have doneC. were doing(正确答案)D. do18、Jim, it’s dark now. Please _______ the light in the room. [单选题] *A. turn on(正确答案)B. turn upC. turn offD. turn down19、57．Next week will be Lisa's birthday. I will send her a birthday present ________ post. [单选题] *A．withB．forC．by(正确答案)D．in20、You’d ______ give up smoking. [单选题] *A. goodB. wellC. better(正确答案)D. best21、The boy’s mother always _______ him a story before he goes to bed. [单选题] *A. saysB. speaksC. tells(正确答案)D. talks22、Mom, I need you ______ me a pencil box.（）[单选题] *A. buyB. buyingC. to buy(正确答案)D. to buying23、( ) You had your birthday party the other day,_________ [单选题] *A. hadn't you?B. had you?C. did you?D. didn't you?(正确答案)24、In the future, people ______ a new kind of clothes that will be warm when they are cold,and cool when they’re hot.（）[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)25、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it26、67．—What can I do for you?—I'm looking at that dress.It looks nice.May I ________？[单选题] *A．hold it onB．try it on(正确答案)C．take it offD．get it off27、I paid twenty yuan _______ the book. [单选题] *A. offB. backC. for(正确答案)D. with28、5 He wants to answer the ________ because it is an interesting one. [单选题] * A．problemB．question(正确答案)C．doorD．plan29、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for30、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)。
第 1 页 共2页装订线内不准答题；装订线外不准写分院、学号及姓名 ○………………………………装………………………………订………………………………线……………………………○……长春职业技术学院课程考试试卷答案学年学期： 2016-2017学年上学期 试卷代码： 03032100610301 课程名称： 会展英语 考核方式：闭卷笔试一、词汇题（每小题1分，共10分）1．参展商 2．赞助商 3．零售商 4．分配 5．商品 6．展览 7．登记 8．展位 9．广告 10．场馆二、判断题（每小题2分，共10分） 11． ( X ) 12． ( V ) 13． ( V ) 14． ( X ) 15. ( V )三、选词填空题（每小题2分，共20分）16. products 17. show 18. invitation 19.audience 20.attract 21. visit 22.venue 23. type 24. consider 25.inspection四、汉译英题（每小题4分，共20分）26．We provide our customers with a series of high quality services.27．Would you please give me a brief introduction of your advertising arrangements?28．This is the brochure of the newest products in our company .29．I ’d like to get the ball rolling by talking about the price.30．In this show, your products, presentation, and hospitality really impressed me.五、英译汉题（每小题6分，共30分）31．自从20世纪60年代，贸易展成为市场营销的重要部分。
一、句子翻译1、The National Health Commission has changed the official English name of the disease caused by the novel coronavirus to COVID-19, adopting the title created by the World Health Organization.美国国家卫生委员会将这种新型冠状病毒引发的疾病的官方英文名改为COVID-19,采用了世卫组织创建的名字。
2、The Chinese name for the disease will remain unchanged, the commission said in a statement on Saturday.该委员会在周六的一份声明中说，该疾病的中文名将保持不变。
3、In early February, the commission temporarily named the disease as novel coronavirus pneumonia, or NCP, when there was no official English name.2月初，委员会暂时将该病命名为新型冠状病毒肺炎，当时没有官方英文名称。
4、“万国工业大型展览会”，也称“水晶宫博览会”，是一次世界规模的展会，该展览会于1851年5月1日至1851年10月15 日期间在英国伦敦海德公园的水晶宫内举办。
The Great Exhibition of the Works of Industry of all Nations, also known as the Crystal Palace, was an international exhibition was held in Hyde Park, London from 1st may to 15th October ,1851.5、中国进出口商品交易会，又称广交会，创办于1957年春季，每年春秋两季在广州举行，迄今已有逾五十年历史。
Chapter1 Dialogue 1 inviting a regular customerM: Good morning, this is ABC Company, Martin speaking. May I help you?M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going?L：早上好，马丁先生。
这是来自广州交易会的李芳。
我好久没见你了！你的公司如何？M: Pretty well. We’re planning to expand our busin ess.M：很好。
我们计划扩大我们的业务。
L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008.L：好。
我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。
M: We accept with pleasure. We would like to present our new products there.M：我们很乐意接受。
我们想在那里介绍我们的新产品。
L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair.L：热烈欢迎您。
<<会展英语>>例句1.有没有什么好的想法提出来以供讨论？Any interesting idea you can bring forward for discussion?2.能就这一话题更深入的说一下吗？Can you go a bit further into your topic3.说的再具体一点！Please be more specific4.你了解这个市场前景吗？Do you have any idea about the market product?5.国内香水市场刚刚在起步阶段，国外品牌必将不失时机地进入这一新兴市场。
Our domestic perfume market is just in its take-off stage, so the foreign brand-names will surely lose no chance to get into this virgin market6.他们会通过参加国际展会来营销自己的产品。
They are active in marketing their products by means of participating in international shows7.很明显，广告和零售渠道是大多数化妆品企业发掘新市场的主要手段，运用这些渠道，许多国内外品牌已经在上海获得了巨大的市场份额。
参展对他们并不意味着必不可少的营销途径。
It’s clear to all that the advertising and retailing channels are the main means for most cosmetic enterprises to tap intoa new market , with those channels quite a number of international and domestic brands have got a remarkablemarket share already in Shanghai. An exhibition for them means no longer an essential marketing way.8.如果本次香水展采用商对商的模式，那么，参展商和专业观众的数量都会很有限，达不到理想的展出规模。
翻译思考与实践参考答案第一章第一大题1. 译文1：许多与会人员希望买到会议的录像带或录音带，或因为他们对会议倍加赞赏，或因为他们未能参加会议。
出售音像带时，一定要谈妥版税或佣金。
2. 译文1：对于会议策划人来说，只要工作到位，小型会议也可能意味着巨大成功。
3. 译文2：要根据会议目的仔细确定会议性质，并确定您希望会议取得何样成果，这是极为重要的。
这也可能是成功主办会议的最重要因素。
4. 译文3：人人都是社会的一员，因而都对社会负责，并通过社会对人类负责。
5. 译文1：客户投诉若处理得当，投诉的客户就可能成为最忠实的客户，他们也就会指出你可能未曾察觉的问题。
6. 译文1：参展商普遍抱怨展厅的时间安排缺乏时限性，还抱怨把他们安排在与会议代表不同的宾馆住宿。
7. 译文3：其它不计其数的商业企业，从剧院到杂志出版机构，从公用电气设施到牛奶处理企业，也通过计算机的使用给消费者带来更加优质、更加高效的服务。
8. 译文1：互联网将继续推动全球会展管理业的发展。
会展策划人必须迅速而准确地利用这一不断更新的技术，以保证在二十一世纪的会展竞争中永远立于不败之地。
第二大题1. 会展业（一般会议、奖励旅游、大型会议和展览会的总称）被看作旅游业中发展最迅速、利润最丰厚的领域之一。
但是，与旅游业其它领域不同的是：会展的主要活动是商务活动，而不是休闲活动。
2. 短途游览可安排在边远地区举办地方手工艺品展览、陶器制造课程或陶土模具制作课程，让与会者有机会亲自动手制作，或安排某位画家或雕塑家作品的专题介绍。
3. 在展会期间，各种各样，甚至是非同寻常的活动、设施和服务需要协调，这些可能极具挑战性。
4. 节日庆典的策划人可能需要考虑风险管理，包括通过深入的风险测算来确定、排除或减小索赔可能。
5. 会展策划的过程有苦有甜，既有玫瑰，又有荆棘。
6. 您应该仔细权衡募捐活动开销和相关风险（如：可能承担经济责任、可能出现资源流失）两者之间的关系。
要积极思考！要大胆创新！募捐计划一旦考虑成熟，要及时形成书面文字。
7. 专业会议策划人好比是飞行员，因为飞行员要对飞行、机上乘客、货物和飞机全权负责。
8. 旅游承包商负责包办旅游的运作，它与交通运输公司承包，负责办理前往旅游目的地的机票；它与宾馆酒店承包，负责安排旅游地的床位、餐饮及其它设施。
9. 体谅他人的想法和愿望。
体谅使争论止步，消除负面情绪，创造良好意愿，使他人认真听取意见。
无论你今后遇到谁，大多数人都是如饥似渴地希望得到他人的体谅。
10. 欧洲拥有悠久的历史和灿烂的文化，欧洲城市蕴藏着伟大的艺术品、恢宏的建筑物和其它旅游胜地。
第二章第一大题1.译文2：旅游目的地的定位过程包括开发高效的定位策略所需要的各种步骤；这个过程应该随着环境的变化而变化，包括客户需求的变化以及对手策略的变化。
2．译文3：最好的会展观光局网站可以提供住宿、景点、城市历史、餐饮、民族遗产、零售服务和交通等多种链接，使您在网页之间穿梭自如。
3．译文1：若能制定一项成功的融资策略，您就能解决会展运作的经费，顺利完成会展项目和计划，并为将来展会创造少量预留资金或备用经费。
4．译文2：屏幕或显示器的正上方切忌光线干扰，否则无法放映幻灯片、其它录像或播放电脑演示文稿。
若使用屏幕或显示器，应尽量避免将荧光灯置于屏幕和显示器周围，那样会冲淡图像的播放效果。
5．译文1：选择活动名称时要格外谨慎, 名称要便于记忆，要能明确地解释和说明活动内容。
绝不可侵犯其它机构的版权或注册商标。
6．译文2：该互联网会展营销公司的总裁说：“通过电子邮件联系潜在参展者是最快捷、最简洁、最便利、最廉价的方式。
”7．译文2：会展能否取得成功，关键取决于志愿者的奉献和付出。
没有志愿者就办不成会展，这是公认的事实。
8．译文3：人们已经认识到，会展评估必须立足更加广泛的领域，考虑多种不同的视角。
“三位一体底线”报告法已成为大商务环境下博得广泛赞誉的提法，因为这种评估方法考虑到会展对经济、社会和环境三个不同领域的影响。
第二大题1. 博览会是公开性展览；商贸展一度曾为非公开性展览，仅对行业从业人员开放，因而是“企业对企业”的展览。
2. 商业展、展览会、博览会和科技会议这些术语时下在会展行业交互使用。
3. 赢利目标一旦确定，您就要弄清所有可能的融资渠道，并制定富有创意的方法开源进财。
4. 遗憾的是，世界各国都设置了贸易壁垒，以保护本国经济免受国际市场力量的冲击。
5. 国际上的趋势是：制定绿色政策、确定“绿色”会展城市或旅游目的地的标准与等级,继而在会展行业中采用环境友好型的做法。
6. 无论你选择的广告媒体是何种类型，你必须首先进行市场研究，然后进行市场检测，以确定实际的市场反馈。
7. 对于分组会议多、讲员人数多、大型视听设备多的会议来说，最新的趋势还是建立局域网。
8. 展览会与会展服务公司签订合同，由会展服务公司划分展厅和展位，可能包括桌子和周围的分割区间，也可能包括更详尽的内容。
9. 最大的挑战就是产品在很大程度上是无形的。
然而，旅游地点的定位应着重把握有形的线索，从而改进和区分现实情况。
10. 为了协助会展营销人员，目前正在开发新的营销技术。
新技术好处众多，客户个性化营销方法就是其中之一。
第三章第一大题1. 译文2：参展商之所以得益，是因为他们的公司和产品信息不仅可以提供给与会者，而且还提供给其他协会会员---那些人可不一定会参观实地贸易展览。
2. 译文1：讲台式/主席台式麦克风通常固定于讲台上，有一臂杆可供调节。
3. 译文1：总而言之，研究会议市场时，要关注影响会址最终选择的几个具体因素。
大部分的公司和社团领导最为重视的是酒店或其它设施“是否到位”。
4. 译文3：协调的灯光有助于突出演员或讲员的形象、激励融洽的对话，或增强艺术品的展示效果。
拿掉某些固定装置上的灯泡，换上彩色灯泡或淡色剧场凝胶灯也有助于烘托主题。
5. 译文2：为了增强和突出展会的主题，音乐、服饰、装饰、节目表演在色彩与风格上都要保持协调统一。
活动应该选取一到二种色调，一个主色调，一个辅色调，外加白色调或黑色调。
6. 译文1：选择主题活动取决于三个先决条件：举办活动的目的（融资或是招聘）、参加活动的观众（需求或性格特征）、策划活动的机构（成功在于资源的充分利用）。
7. 译文2：迎宾套间主要是为随行人员而布置，作为会客场所之用。
迎宾套间的布置和氛围应该给人以亲切感和舒适感。
8. 译文1：即使您的展台具有美的感染力，如果不能产生交易，这种美感也与您或产品无关。
展会就是为您确立一席之地的绝佳机会。
第二大题1. 要想成为一名会展经理，首先应该确立强烈的设计理念、建立良好的管理模式、展开会展可行性研究。
2. 在今天的许多会议中，社交活动和网络活动正逐渐列入会议日程，但在明天的会议中，与会者将不会如此注重教育，因为网上将有更多教育方面的选择。
3. 您应该抽点时间进行现场沟通，说明您的具体要求。
如果视听设备单位知道您是位精打细算的人，他们就会重新考虑您的计划并提供其它比较省钱的方案。
4. 所购保险单的投保范围含已知风险和未知风险，例如天气状况（刮风、下雨、下雪）、火灾、个人伤害、财产损失、一般责任、让步责任、失窃、劳动补偿和演员“爽约”等。
5. 每个自助餐桌前安排一名服务员，服务员的作用应该是及时添加食物，更换用脏的餐具，清理食物垃圾，并且扮演“心理威慑”的角色，抑制来宾过量取食或频繁取食的倾向。
6. 大型会议有大型会议的策略，小型会议有小型会议的理念。
7. 媒体的功用在于指导群众、教育群众、鼓舞群众。
8.成功伙伴关系的最关键问题还是良好的“默契”。
如果承办单位和合作伙伴有共同点，他们在一起就有默契。
双方的共同点离核心目标或活动越近，双方维持的默契时间就会越久。
9. 会展组织的经理在确定事情的轻重缓急时，影响他们做出决定的有若干因素，比如外在条件的限制，如：某项任务或工程必须紧急完成、工作总时间有明确要求。
10. 日本社会强调维持和谐的关系、避免公开冲突。
当美国人对于不谈生意直白表达出烦躁不安的情绪时，他可能就在日本东道主心中留下缺乏风度的印象。
而缺乏风度的结果可能让美国人在未来商务关系中的效率变低。
第四章第一大题1. 译文3：使用奖励旅游的公司领导中，三分之一的领导把奖励旅游视为激励员工的有效方式和必要的营销手段。
2. 译文3：所有细分市场和地理区域的竞争环境均在不断改善，因为客户要求自己购买的货物与服务能够为其带来更多的价值。
3. 译文1：在国际会议上，若与会者来自多种不同的文化民族，就注定会产生国际会议特有的某些问题。
用餐的时间、菜单的选择、名单和头衔的登记、名片的使用及其语言、口译和笔译的必要性、经海关获取资料，这些都是会议策划人必须考虑的因素。
4. 译文2：如果您愿意投入更多的财力和时间，您可以选择建立合伙关系。
虽然这些合作交易通常只局限于一些主题展会，但双方在会展策划中都能起到积极的作用。
5. 译文3：DLP投影仪（数码光处理投影仪)，是投影仪技术大家庭中的新宠。
有人认为这类投影仪的图像亮度更高、影像质量更优。
6. 译文3：我们强烈推荐由服务总承包人制作展位平面图，构图时要设计若干条通道，保证展厅出口畅通。
7. 译文1：房间的设计风格看似无关紧要，其实会彻底改变实际可用空间。
例如，折叠式的分隔物会蚕食空间利用率。
8. 译文2：几年前曾有技术专家告诉我们：未来的计算机将使我们的生活变得更加舒适，计算机将会省去大量的人工并减少我们的工作天数。
但是，如今我们很多人却依然紧紧地盯着50-60小时的工作周不放，而且也不明白自己是如何沦为这种“便利”技术的奴隶。
第二大题1. 最好的销售就是获得反复的订单，即销售人员和买主已经建立一种牢固的关系---买主对各种服务感到满意。
所以，后续服务对于继续保持业务的成功非常关键。
2. 您何不寻找赞助商来承担会议的部分费用呢？任何捐款或捐物都可以帮助您节省会议开支。
3. 人们常说, 通过电视可以了解时事, 掌握科学和政治的最新动态。
从电视里还可以看到许许多多、既有教育意义又有娱乐性的节目。
4. 对于现代科技书籍, 特别是教科书来说, 要是作者希望自己书中的内容能与新概念、新观察到的事实和新发现同步发展的话, 那么就应该每隔较短的时间, 将书中的内容重新修改。
5. 会议策划人重视环境的不断变化，判明重要的趋势，阐明新思想或新展会的概念。
6. 若出现“未入住”的情况或在48小时内临时取消订房，酒店将收取一晚住宿费，作为罚金。
7. 随着会展营销走向全球市场，人们必须掌握人际交往技能和跨文化专业知识，这就为管理岗位的培训要求增加了新视角。
无论基层管理岗位还是高层管理岗位都需要新视角。
8. 营销技能的专业程度日益提高、营销范围的移情现象日益明显，这些将有助于维系和提高公司的竞争地位，结果必然会提升投资的回报率!9. 特色广告品是指那些通常作为奖品赠送或提供的物品，或是为刺激消费者购买某产品或服务而赠送或提供的物品。
