2023年北师大版高三英语高考一轮复习U6 The Media词句文精讲精练含答案
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北师大版高中英语新教材(选择性必修第三册)课文(Unit 6| LESSON 3) Lesson 3 The Advertising Game第三课广告竞赛一、单词回顾The 1. _________ (广告) industry started with the 2. __________ (根本的) purpose of promoting and selling goods to people who might need them. Advertising 3. __________ (代理处) would create a basic type of 4. _________ (广告) known as a 5. _________ (商业的) advertisement. Such advertisements have gone through a process of change over the years along with social, economic and 6. _____________ (技术的) developments.Classic advertisements used to give information about finding certain products. It was likely to be the name of a company, part of which might include the name of the place from which the product 7. __________ (创造). For example, it could be “Shanghai 8. __________ (缝纫) Machines”, or “Tsing Tao Beer 9. ___________ (公司)”. From the name you would know what the company sells, where they are 10. ________ (位于), and the name of the product.Advertising agencies used to create this kind of advertising and it could be very 11. __________ (有效). But then they realised that it might not be 12. ___________ (合适的) for a marketplace where products and services are in direct competition with each other. Particularly now, in modern times, advertisements need to 13. _________ (吸引) and hold the attention of the public. For this reason, it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. Others try to create advertisements that people simply enjoy looking at. As present-day 14. __________ (广告商) often have large 15. _________ (预算), huge amounts of money are spent on applying modern design techniques to make these advertisements as 16. ________ (视觉地) attractive as possible. However, even this is often not enough to be noticed in a modern city.Because of the 17. ___________ (增长) in advertising, people are used to seeing a high standard of visual design. Modern advertisements need something else to separate them from their competitors. To stand out in a world of 18.___________ (竞争性强的) advertising, they must 19. _________ (结合) the highest standard of design with creative ways to make people believe that they “must have the product”. For example, some advertisements may suggest that buying a car can make you free. That is, they use the concept of 20. ________ (自由) to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself.For many of today’s advertisers, repeating old ideas is not a suc cessful approach. Ideas that would work in the past 21. ____________ (真正地) are not as effective now. They realise that it does not matter how attractive the idea 22. __________ (把...联系起来) with the product is—most people know and 23. ___________ (预期;预料) that the main purpose of the advertisement is to make customers buy the product. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. By doing this, they hope to make people forget that someone is trying to sell them something!However, not all advertising is about selling products and services for a 24. _________ (利润). Some advertisements nowadays aim to make a contribution to society and 25. __________ (福利). For example, there are public advertisements, which encourage citizens to 26. ___________ (参加) in improving their 27. __________ (社区), protecting the environment, and helping other people. Over the last decade, the government has 28. __________ (赞助) advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.二、短语The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Advertising agencies would create a basic type of advertisement known as a commercialadvertisement. Such advertisements have 1. __________ (经历) a process of change over the years along with social, economic and technological developments.Classic advertisements used to give information about finding certain products. It 2. ___________ (有可能是) the name of a company, part of which might include the name of the place from which the product originated. For example, i t could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”. From the name you would know what the company sells, where they are located, and the name of the product.Advertising agencies 3. _________ (过去常常) create this kind of advertising and it could be very effective. But then they realised that it might not be suitable for a marketplace where products and services are 4. _________ (直接竞争) with each other. Particularly now, in modern times, advertisements need to attract and 5. _____________________________ (保持公众的注意力). For this reason, it’s now normal to see advertisements that 6. ____________ (由...构成) pictures or words from experts to show people how good the product is. Others try to create advertisements that people simply enjoy looking at. As present-day advertisers often have 7. ____________ (大量预算), 8. ____________ (大量的) money are spent on applying modern design techniques to make these advertisements as visually attractive as possible. However, even this is often not enough to be noticed in a modern city.Because of the boost in advertising, people are used to seeing 9. ________ (高标准的) visual design. Modern advertisements need something else to separate them from their competitors. To 10. _________ (凸显出来) in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”. For example, some advertisements may suggest that buying a car can make you free. That is, they use 11. _______________ (自由的概念) to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself.For many of today’s advertisers, repeating old ideas is not a successful approach. Ideas that would work in the past genuinely are not as effective now.They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. By doing this, they hope to make people forget that someone is trying to sell them something!However, not all advertising is about selling products and services 12. ___________ (为了利益). Some advertisements nowadays aim to 13. _________________ (为社会和福利做贡献). For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 14. __________________ (在过去的十多年里), the government has sponsored 9 advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.三、语法填空The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Advertising agencies would create a basic type of advertisement 1. ________ (know) as a commercial advertisement. Such advertisements have gone through a process of change over the years along with social, economic and 2. ________ (technology) developments.Classic advertisements used to give information about finding certain products. It was likely to be the name of a company, part of 3. _________ might include the name of the place 4. _________ which the product originated. For example, it could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”. Fro m the name you would know what the company sells, where they are located, and the name of the product.Advertising agencies used to create this kind of advertising and it could be very 5. ___________ (effect). But then they realised that it might not besuitable for a marketplace where products and services are in direct 6. _______ (compete) with each other. Particularly now, in modern times, advertisements need to attract and hold the attention of the public. For this reason, it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is. Others try to create advertisements that people simply enjoy looking at. As present-day advertisers often have large 7. _________ (budget), huge amounts of money 8. _________ (spend) on applying modern design techniques to make these advertisements as visually attractive as possible. However, even this is often not enough to be noticed in a modern city.Because of the boost in advertising, people are used to seeing a high standard of visual design. Modern advertisements need something else to separate them 9. _______ their competitors. To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make pe ople believe that they “must have the product”. For example, some advertisements may suggest that buying a car can make you free. That is, they use the concept of freedom to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself.For many of today’s advertisers, repeating old ideas is not 10. ______ successful approach. Ideas that would work in the past genuinely are not as effective now. They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. By doing this, they hope to make people forget that someone is trying to sell them something!However, not all advertising is about selling products and services for a profit. Some advertisements nowadays aim to make a contribution to society and welfare. For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. Over the last decade, the governmenthas sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.四、翻译However, not all advertising is about selling products and services for a profit. Some advertisements nowadays aim to make a contribution to society and welfare. For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.。
U5 Education一.核心词精讲1.She'd had eyesight problems early in life as well so she could relate to Helen's difficulties.relate vi. to feci that you understand someone's problem, situation etc 理解:相联系eg Laurie finds it difficult to relate to children.劳里觉得很难理解小孩子的想法。
【拓展】related adj.与某人(某物)有关的,相联系的relation n.美联,关系;亲戚,亲属relationship n.关系relativen.亲属,亲戚;adj.相关的,两相比拟的2.Now that Helen grasped the key to language,...grasp vt. to completely understand a fact or an idea, especially a complicated one 理解,领会eg Some people find the idea of relativity difficult to grasp.有些人觉得相对论的概念很难理解。
3.As Helen's knowledge and vocabulary expanded...expand vi. & vt. to become larger in size, number, or amount, or to make something become larger (使)扩大;增加【辨析】expand展开,扩大,不仅指尺寸的增加,还可指范围和体积的扩大。
extend伸出,延伸,指空间范围的扩大,以及长度、宽度的向外延伸,也可指时间的延长。
Unit 6 The Media—2023~2024学年高二英语北师大(2019)选择性必修第二册期末复习敲重点一、学习目标整合二、思维导图回顾知识三、重难知识易混易错it的用法一、it用作代词1. it用作人称代词(1)指代前面的名词或前面提到过的事。
(2)指代性别不明的child或baby。
(3)指代未出场的、身份不明确的人。
My friend offered me a beautiful gift yesterday and I like it very much.我的朋友昨天送给了我一件漂亮的礼物,我非常喜欢它。
—Who is waiting for you at the bus stop?—I have no idea. It may be my brother.——谁正在公共汽车站等你呢?——我不知道,可能是我的哥哥。
2. it用作非人称代词(1)可以表示天气、时间、距离、自然现象、环境等。
(2)也可以表示一般的笼统的情况。
(3)it 可以指代指示代词this, that或不定代词something, nothing。
It is a fine day today, isn't it? It's ten o'clock.今天天气很好,对吧?现在十点钟了。
Whenever she sees something that she likes, she goes and buys it.每当她看到喜欢的东西,她就会去买下来。
二、it的其他用法1. it在句中做形式主语通常用于下列句型:(1)it +be+形容词+for somebody to do(2)it +be+形容词+doing(3)it +be+形容词+that (在此种情况下,用虚拟语气should + v. )(4)it +be+过去分词+that(5)it +be +名词+that (名词有pity, honor, shame, wonder等)2. it在句中做形式宾语通常用于下列句型:动词+it +形容词/ 名词/ doing +for somebody to do/ that从句(常用的动词有think, believe, suppose, consider, feel, make, keep等)3. it用于其他句型(1)It remains to be done + 从句(2)It hits/ strikes/ occurs to somebody +从句(3)动词appreciate, hate, love, like, dislike +it +if/ when +从句(4)动词短语depend on, see to, answer for, ask for后跟that引导的从句做宾语时,中间需要用形式宾语it。
一、语基必备知识(一)重点词汇——分类记忆Ⅰ.阅读词汇——知其意1.painter n.画家;油漆匠2.poetry n. 诗(总称)3.sweat n. 汗4.youth n. 青春;年轻人5.insect n. 昆虫6.creature n. 动物;(有特性或特质的)人7.shore n. 岸边8.eyesight n. 视力9.balcony n. 阳台10.roof n. 房顶11.statue n. 雕像12.castle n. 城堡13.temple n. 庙宇,寺庙14.garage n. 车库15.fence n. 栅栏,围墙Ⅱ.核心词汇——写其形1.abstract adj. 抽象的,深奥的2.straight adj. 直的ad v. 直;直接3.shade n. (色彩的)浓淡;阴影4.fold n. 皱褶5.shallow adj. 浅的6.architect n. 建筑师7.ruin v t. 毁坏,毁灭8.pattern n. 式样,模式9.rent n. 租金10.bathe v i. 洗澡;沐浴11.apartment n. (美)公寓住宅12.downtown ad v. 在市区,往市区adj. 市区的13.curtain n. 窗帘Ⅲ.拓展词汇——通其变1.imagination n. 想象;想象力→imagine v.想象→imaginative adj. 有想象力的2.pain n. 痛苦;疼,痛→painful adj. 痛苦的;疼痛的→painfully ad v. 痛苦地3.exhibition n. 展览会→exhibit v t. 展览,显示4.valuable adj. 贵重的,有价值的→value n. & v t. 价值;评价5.typical adj. 典型的→type n. 类型;某类(人或事物)→typically ad v. 典型地6.elegantly ad v. 优雅地→elegant adj. 优雅的;高雅的→elegance n.雅致;典雅7.religious adj. 宗教的;虔诚的→religion n. 宗教;宗教信仰8.purpose n. 目的,意图→purposely ad v. 故意地9.character n. (书写或印刷的)字,字体→characteristic adj. 典型的,特有的10.happiness n. 幸福,快乐→happy adj. 快乐的→ happily ad v. 快乐地11.relate v t. 把……与……联系起来→related adj. 有联系的;相关的→relation n. 关系;联系12.mercy n. 慈悲,怜悯,同情心→merciful adj. 仁慈的,宽容的13.narrow adj. 狭窄的→narrowly ad v. 勉强地;差一点14.conclusion n. 结论;结束→conclude v t. 结束;推断1.“房屋构造”相关名词集锦①roof房顶②kitchen 厨房③balcony 阳台④living room 客厅⑤bedroom 卧室⑥study 书房⑦dining room 餐厅2.含“-ious”的形容词一览①religious宗教的;虔诚的②cautious 小心的;谨慎的③conscious 有意识的④envious 忌妒的;猜忌的⑤mysterious 神秘的⑥ambitious 有雄心的⑦anxious 焦虑的3.“绘画”相关名词万花筒①abstract抽象画②landscape 风景画③portrait 肖像画④painting 绘画(作品)⑤sketch 素描⑥perspective 透视画法⑦impressionism 印象主义(二)重点短语——记牢用活1.fix__one’s__eyes__on注视,凝视2.be__deep/lost__in__thought 陷入沉思3.add...to... 把……添加到……4.match...with... 使……和……相配5.sort__of 有几分地6.come__out 出来;出版7.date__back__(to) 追溯(到)8.relate__to 把……与……联系起来9.try__out 试用,试验10.in__the__shape__of 以……的形式,呈……形状11.come__up 走近12.share__with__sb. 与某人共享13.not__at__all 一点儿也不14.hold__one’s__breath 屏住呼吸15.more__than 多于;不只是;非常16.put__on 穿上;上演1.hold相关短语集合①hold out坚持;抵抗;伸出②hold back 隐瞒;控制(情感)③hold up 举起;耽搁④hold on 坚持;别挂(电话)⑤hold on to 保留;抓住不放⑥hold one’s breath 屏住呼吸2.“v.+out”短语面面观①burn out(火)燃尽,烧完自灭②hand out 分发;发放③turn out 生产;结果是④break out 突发;爆发⑤look out 当心⑥try out 试用,试验e短语集锦①come out出版;结果是②come across 偶遇;被理解③come about 发生④come to 苏醒;总计;达到⑤come up 走近;发芽;被提出⑥come up with 提出,想出(三)重点句式——背熟巧用Ⅰ.语境填词——根据提示写出该词的适当形式1.Most young architects(建筑师)—particularly those in big cities—can only dream about working in a building of their own.2.The crops are nearly ruined(毁坏) by the continuous rain.3.I don’t like the pattern(样式) of the trousers. Besides, the color doesn’t suit me.4.(2019·江苏卷)Their Chinese peers in the typical(典型的) Chinese dress would be highly impressive.5.Bathed(沐浴) in the sunshine, we jumped and cheered with joy.6.(2019·全国卷Ⅰ)Learning English as a second language can be a painful(pain) experience.What you need is a great teacher who lets you make mistakes.7.It is hard for us to come to a conclusion(conclude) without any evidence.8.He turned the corner a little too fast, narrowly(narrow) missing the boy who ran into the road to wave him down.9.The scenery of nature there is so beautiful; in other words,it’s beyond imagination(imagine).10.I feel that that period in my life was extremely valuable(value).Ⅱ.派生词练习——用所给词的适当形式填空1.I don’t like the type of person. It is typical of her to complain about everything.Typically,she is not an optimistic person.(type)2.We often relate his success to good luck.In fact,his success isn’t related to good luck.That is,there is no relation between his success and his luck.(relate)3.The woman is so elegant that she moves with natural elegance.She often goes for a walk with an elegantly dressed man.(elegant)4.She used to take pains to present a good wife, so it is painful for her to talk about the divorce.It is becoming painfully obvious that she is a loser.(pain)5.An inventor often has creative imagination,but can you imagine a girl like her making so imaginative a toy?(imagine)Ⅲ.选词成篇The other day I visited an old temple 1.next__to our school to study the history of the town.The temple 2.dates__back__to the 17th century. I 3.came__up to it and 4.held__my__breath,__5.fixing__my__eyes__on it. I was 6.deep__in__thought and imagined what it looked like over 300 years ago. I think it is 7.more__than a temple.be determined to; be home to; be related to; try out; share...with...In China, there are more than 2,500 natural reserve areas. There are many rare animals all over the country. For example, Sichuan 8. is__home__to pandas. In conclusion, our country is a large and beautiful country. We 9.are__determined__to 10.try__out new ways to protect the rare animals and make our country more beautiful so that we can 11.share the valuable treasures with the whole world. It 12.is__related__to all of us.Ⅳ.完成句子1.你没锁房门,真是太粗心了!How careless you are to leave__your__room__unlocked!2.(2018·全国卷Ⅰ)你不必跑得很快,也不必跑很长时间就会见到效果。
Section B LESSON2&LESSON3A级必备知识基础练Ⅰ.单词拼写1.Hard work is f to success.2.He got the job through an employment (代理处).3.But I (为……做广告) a lot on the radio and in local newspapers now.4.All theories o from practice.5.He took the woman as the first (证人).6.We need a big win to (促进) our confidence.7.The company (赞助) several TV programs last year.8.If you want to use an own image,you can u it here on the web.9.We a that sales will rise next year.10.She tried to (吸引) the waiter’s attention.Ⅱ.单句语法填空1.I don’t have anything (suit) to wear for the party.2.The film is a (vision) art.3.We hope it will be a (commerce) success.4.The company says they’re able to keep pricing (compete).5.He made one big mistake,and,as result,lost his job.6.I’m ringing about your (advertise) in the paper.7.The play needs the audience’s (participate).8.They took away his (free) and broke his spirit.9.He (genuine) cares about his employees.10.Our society could not survive without scientific and (technology) knowledge.Ⅲ.用适当的介词或副词填空1.She cut four metres of cloth from the roll.2.He answered the question the spot.3.The trip will combine business pleasure.4.Most of the problems were due human error.5.I don’t ever want to go anything like that again.6.Anyone who has the talent for music or loves singing can participate the contest.7.What will life consist on other planets?8.As we know,we must link theory practice.9.Higher living standards separate the older generation their children.10.Of all the plans discussed,only one really stood ..I would like to the motherland.2.,Peter had a reason for his action.3.Six theatre companies have been selected to this year’s festival.4.She wants to make herself .5.,questioning has entered the classroom and attracted more and more people’s attention.6.If there has been any funny business,we’ll soon .7.I was very sad indeed to your father’s death.8.Do the idioms of Chinese all stories?9.Students should become more independent of their teachers.10.I guess I won’t finding a room.Ⅴ.完成句子1.你可能会感到焦虑并且有压力。
定语从句Attributive Clause什么是定语从句定语:定语是用来修饰、限定、说明名词或代词的品质与特征的。
汉语中常用‘……的’表示,定语的位置一般有两种:用在所修饰词之前的叫前置定语,用在所修饰词之后的叫后置定语,定语和中心语之间是修饰和被修饰、限制和被限制的关系。
a beautiful girl a handsome boysomething good nothing serious定语从句:在句子中起定语作用的从句称为定语从句。
定语从句在句中的作用相当于形容词,故又称为形容词性从句。
定语从句分限制性定语从句和非限制性定语从句。
Do you know the professor who is giving the speech?The letter is from his mother, who is working inBeijing.He failed in the match, which was a great pity.被定语从句修饰的名词叫先行词,引导定语从句的词叫关系词。
关系词可分为关系代词和关系副词。
Activity 1. Find them out and translate.1.Chen Zijiang is a paper-cutting expert whom I interviewed for my article on Chinese Art.2.Paper-cutting is something that he learned to do from an early age.3.Paper cuts of animals have been found in tombs which date back to the time of the Northern and Southern Dynasty!4. A young farmer who wanted a wife would look at a young woman's paper skills before marrying her!5. There are three types of paper cuts which people still make today.6. A present for parents whose child has recently been born might show a paper cut of children.7. Paper cuts which show the Chinese character for double happiness are often used to celebrate weddings.8. People to whom the dead person was related would make these offerings on special days and during festivals.关系代词:that/which/who/whom/whose/as(限制性定语从句中)1.先行词指人,且做主语,需用who/that引导,不可省略。
单元提升强化练Ⅰ.阅读理解AIt was on her 14th birthday that her firstbook,IntheForestoftheNight,was accepted for publication.It was a huge success gaining the attention of millions of young readers.At 16,her second novel,DemoninMyView,also reached thebookstores.Several books later,the teenage author still continuously works in her room,surrounded by shelves full of dark tales about vampires(吸血鬼) and witches(女巫).AmeliaAtwater-Rhodes is widel y seen as America’s finest teen writer and was named one of Teen People’s “20 Teens Who Will Change the World”.Born in 1984,she began making up stories when she was about three years old.“I never stopped and said ‘I want to write’,” Amelia remembers.“I lo ved stories and created stories before I was old enough to know how to write them down.”In her family,reading was basic and fun.“My parents encouraged me to read—and to read anything I wanted,so long as I was reading,” she said.“They never limited what I ter,when I started writing,they never criticized what I did or said I was ‘too young’.They never said it was impossible for me to achieve what I have.”In her short but successful career,Amelia has tried different styles.But vampires were the first characters to really come alive in her work.From them she has developed a whole world,which she always enjoys learning more about.As a published teen writer,Amelia’s advice to other teens who dream of being authors is:just do it!“I believe anything is pos sible.Don’t give up your dreams just because you fear failure.Getting a book published is difficult but if I can do it,others can too.”1.When did Amelia Atwater-Rhodes’s second book appear in bookstores?A.In 1984.B.In 1987.C.In 1998.D.In .2.What do we know about Amelia’s parents?A.They helped her with writing stories.B.They fully supported her.C.They thought she was too young to read.D.They chose what she read.3.What does the underlined word “them” in paragraph 4 refer to?A.Vampires.B.Teenagers.C.Different styles.D.Her works.4.Which of the following can be the best title for the text?A.Good News for Teen WritersB.Is It Possible for a Teen Writer to Be Published?C.Advice on Being Teen WritersD.A Top-selling Teen Writer Pens Vampire TalesBBack in the early s,lots of people couldn’t have imagined life without alarm clocks,CD players,calendars,cameras,or lots of other devices.But along came the iPhone and other smartphones,and theytook over the functions of dozens of things we used to think were essential.The smartphone story could even be a model for fighting climate change;not because smartphones use a small part of the energy of all the things they replace—although they do—but because they represent a different approach to design in general.And that approach is to focus on function rather than form.That requires focusing on understanding the underlying problem,and then engineering a wide range of potential solutions.This approach could revolutionize how we think about energy efficiency.Traditionally,improvements in energy efficiency have mostly focused on individual devices,which can be quite fruitful.But focusing on individual devices is like if Apple had spent effort inventing a better alarm clock,a better CD player,a better calendar,and a better camera.Now with an iPhone,we don’t need the standalone devices at all,because it can function as all of them.So,when it comes to using energy efficiently,rather than just installing a more efficient heater,some people have focused insteadon the desired function:staying warm.They designed and coated their house so well that they could get rid of their heater altogether,letting them heat their house with 99% less energy.In the same way,rather than just making cars moreefficient,what if we focus on the desired function—getting where we want when we want—and create an efficient transportation system where we can drive less or get rid of our personal cars entirely?The most energy efficient car or heater is no car,or no heater,while still being able to get around and stay warm.In other words,it’s not thinking efficiently.It’s thinking differently.5.What makes the iPhone a good eental protection?A.Perfecting individual devices.bining possible functions.C.Adopting a simplest design.D.Reducing the energy consumption.6.According to the passage,what is the core of improving energy efficiency?ing recyclable materials.B.Revolutionizing technologies.C.Figuring out various solutions.D.Concentrating on the essential needs.7.What does the author think of traditional practices in energy improvements?A.Conventional.B.Out-of-date.C.Adequate.D.Perfect.8.What can we learn from the passage?A.Think out of the boake it unique.C.Be economical with energy.D.Step out of the comfort zone.CJason Allen,a video game designer in Pueblo,Colorado,spent about 80 hours working on his entry to the Colorado State Fair’s digital arts competition.Judges awarded him first place,which came with a $300 prize.Allen’s victory took a turn when he revealed online that he’d created his prize-winning art using Midjourney,an artificial intelligence (AI) program that can turn teages.He says he also made that clear to state fair officials when he dropped off his submission (提交) called ThéátreD’péraSpatial.Colorado’s 150-year-old state fair is held each summer in Pueblo,a town about 185 kilometers south of Denver.The fair’s submission guidelines do not directly mention AI-generated art,but they define (定义) digital arts as “artistic practice that uses digital technology as part of the creative or presentation process”.The competition’s two judges say they were unaware that Allen had used AI to create his piece.But even if they had known,they still would have given him first place.They said they awarded the top prize based on the story ThéátreD’péraSpatial tells,as well as the spirit it inspires.Allen created ThéátreD’péraSpatial by entering various words and phrases into Midjourney,which then produced more than 900versions for him to choose from.He selected his three favorites,and then continued adjusting them in Photoshop until he was satisfied.He boosted their resolution (分辨率) using a tool called Gigapixel and printed the works.He entered all three pieces into the competition,and one of them won.Allen said he believes the criticism of his work originates from artists’ fear that technology will one day become so advanced that they’ll be out of jobs.In the meantime,as state fair spokesperson Alga Robak says,it’s bringing out “a broader conversation about ho w we decide what art is,and how we judge it appropriately”.9.What does the underlined word “that” refer to in paragraph 2?A.Taking a turn.B.Revealing the truth online.C.Turning teages.D.Applying an AI program to the creation.10.Why did the two judges award Allen first place?A.He followed guidelines for AI-generated art.B.They were unaware of the use of ad in his piece.C.He is a pioneer of using digital technology in creation.D.They are impressed with the ideas that his works present.11.What is the text mainly about?A.How Allen created his works.B.What AI technologies Allen used.C.Why Allen chose to employ Midjourney.D.Where the advantage of Allen’s works lay.12.What can we learn about Allen’s victory according to the text?A.It costs artists their job.B.It helps enhance AI technology.C.It ensures fairness in arts competitions.D.It generates a discussion on defining art.Ⅱ.七选五(湖北部分省级示范高中期中测试)Today it is common to see people who walk about with colored wires hanging from their ears wherever they go.They move about in their personal bubbles,sometimes unaware of what’s happeningaround them.They walk around in their own spaces,with their personal “digital noise reduction systems”. 1 So are you one of “them”?For me,walking around in my own personal bubble isperfect.After all,I am listening to my favourite music and would rather not be bothered.What’s even better,wearing earphones seems to give a signal to people which says,“ 2 ”Suppose you’re at work and about to make an incredible advance,but a colleague suddenly turns up.His sudden appearance would break your concentration and cause mistakes. 3 Once again,those wires hanging from your ears would be sure to give that “Go away!” signal.4 It’s probably part of the growing up stage when they just want to ignore their whole family.While their mothers give them lectures about why they should do their homework,they can just turn up the volume on their MP3 player,smile,and say,“Yes,Mum.” Problem solved.Pretty soon,not only will we have pretty colored wires hanging from our ears,but also our brains will be directly filled with some new high-tech instruments.We’ll be in a virtualworld,communicating with everyone else,or choosing not to,as we like. 5 And they are changing our social habits along the way.In the end,there is a thin line between using technology as a tool for making life better and being controlled by it!It’s so strange—suddenly,I don’t feel like wearing my earphones anymore.A.Outside life is shut out.B.Our devices are changing quickly.C.I also have wires hanging from my ears.D.I’m not available for chatting at the moment!E.In the home situation,teenagers are attracted to these wires.F.I don’t have the responsibility to deal with the noise from the environment.G.Listening to music through earphones is the perfect way to ignore such trouble.Ⅲ.完形填空For many years,I was so wrapped up in my kids and my family that I ignored how I looked.The words “ 1 maintenance” described my approach to beauty perfectly.It wasn’t un til recently,when I had my picture taken for a work ID,that I 2 the “Youth Train” had left the station,and I was no longer on it.The woman in the ID picture looked 3 and definitely middle-aged.For a few days,I was a little 4 by the fact that I was no longer the sweet,young thing I thought I was.For those few days,I tried a little harder to 5 younger,brighter and tighter.I even6 my hair and added extra eyeliner.I thought I was 7 in my seeking for a youthful glow until one of my new co-workers 8 asked me a question that told me I was only 9 myself.“I don’t suppose you know what beauty is,do you?” she asked.That simple question opened my weary eyes once and for all.My family 10 me not for my no-longer-shiny hair but because the 11 I’m playing,that is my husband’s wife and my kids’ mom.Someone once said that 12 is the first gift given and the first one taken away.I agree but only when it comes to 13 beauty.When it comes to staying young,a mind-lift 14 aface-lift any day.The 15 beauty,the stuff inside that all of us have,lasts a lifetime.1.A.delicate B.constantC.lowD.slight2.A.acknowledged B.evaluatedC.realizedD.recommendedmitted B.cautiousC.enthusiasticD.exhausted4.A.bothered B.defeatedC.confusedD.desired5.A.act B.dressC.proveD.feel6.A.dealt with B.cut awayC.let downD.tied up7.A.beautiful B.successfulC.carefulD.joyful8.A.briefly B.temporarilyC.casuallyD.improperly9.A.helping B.foolingC.conductingD.enjoying10.A.loves B.helpsC.changesD.shapes11.A.trick B.roleC.jokeD.game12.A.relief B.beliefC.powerD.beauty13.A.natural B.innerC.eoral14.A.beats B.opposesC.improvesD.restricts15.A.behavioral B.genuineC.physicalD.biologicalⅣ.语篇填空China is quickly becoming the fashion capital.Thanks to young consumers and social media,China is no longer looking to the West for fashion ideas,1. is developing its own style.There is even 2. unique name for it:China-Chic.China-Chic is the result of young people’s renewed interest in Chinese culture and things that are guochao—brands and products 3. have a traditional Chinese flavor.According to Nielsen,a company which follows consumer trends,68 percent of young Chinese say they prefer “Made in China” products 4.foreign-made products.The trend 5. (gain) popularity over the past couple of years,6.(particular) among those in their late teens and early 20s.Nostalgia(怀旧) is part of this trend,with products such as White Rabbit candy and Bee Flower haircare products 7. (become) popular among the young,but newer products such as Perfect Diary and PeaceBird are now outselling foreign st year,domestic brands even increased 8.(sale) by 2 percent.Market researcher Elijah Whaley says,“Foreign brands used to have an advantage in the Chinese market by representing a Western lifestyle that 9. (assume) to be superior.But Chinese consumers are now more confident in 10. (they) domestically crafted Chinese style.” The underlying message here:it’s cool to be Chi nese.答案:Ⅰ.【语篇导读】本文是一篇记叙文。
一、根据首字母填写单词(单词拼写)1. Nowadays many businesses put a________ on various social media to promote and attract customers to buy their products. (根据首字母单词拼写)2. Only by lowering the costs will America maintain its c________advantage over other countries. (根据首字母单词拼写)3. This year the airline will be hard-pressed to make a p________.(根据首字母单词拼写)二、根据汉语意思填写单词(单词拼写)4. Once they find people in need, they will find ________(合适的) ways to help them. (根据汉语提示单词拼写)5. I have to say this job isn’t ________ (适合的) for me. (根据中文提示拼写单词)6. A company whose ________ (利润) from home markets are declining may seek opportunities abroad. (根据汉语提示单词拼写)三、根据中英文提示填写单词(单词拼写)7. Ten million francs has been b_______(a sum of money that you have available to spend) for the project so far. (根据英文提示单词拼写)8. If you’re on a tight b________(预算), you could consider borrowing one from library when you need an expensive textbook. (根据中英文提示填空)四、完成句子9. 节日正变得越来越商业化,商家会利用这些庆祝活动(进行促销)。
U2 success一.核心词精讲1. However, there are people who have turned their backs on their millions ...然而有些人却放弃了他们的百万财富turn one’s back on 不理睬;拒绝;转身背对(某人)How can you turn your back on your own mother?你怎么可以对自己的母亲不闻不问呢?Angrily, she turned her back on him.她生气地转过身背对着他。
2.But Jason appreciates this change.但是詹森喜欢这种变化。
appreciate vt. 欣赏;赏识You cannot appreciate English literature unless you understand the language.拓展appreciate vt.感谢,感激。
如:I appreciate your concern, but honestly, I’m fine.Thanks ever so much for your help, I really appreciate it.I appreciate what you’ve done for me.理解,意识到。
如:I appreciate your problem, but I don’t think I can help you.Doctors are only now beginning to appreciate how dangerous this drug can be. appreciation n.①欣赏;①感谢;①理解,体谅;①评论。
如:It helps children to develop an appreciation of poetry and literature.The chairman asked me to express our appreciation of all your hard work.I had no appreciation of the problems they faced.John wrote an appreciation of my poetry.3.They didn’t have the chance to learn and get on in life.他们没有接受教育和开启新生活的机会。
一、根据首字母填写单词(单词拼写)1. Another d________ change that Peter has felt in China is the widespread use of new technology. (根据首字母单词拼写)2. We were deeply s_________ by her kindness and selflessness. (根据首字母单词拼写)3. The aim of higher education seems distorted (扭曲), with most people thinking that students only study to q_______ for future jobs. (根据首字母单词拼写)二、根据汉语意思填写单词(单词拼写)4. This is a somewhat ________ (相互矛盾的) statement,however. (根据汉语提示单词拼写)5. The couple moved outside her field of_________(视野) in the end.(根据汉语提示单词拼写)6. ________ (识别) text types is a useful reading skill.(根据汉语提示单词拼写)三、根据中英文提示填写单词(单词拼写)7. The c________ (化学家) immersed himself in doing all kinds of experiments in the lab. (根据中英文提示填空)8. The hospital has recently o________(获得) new medical equipment, allowing more patients to be treated. (根据中英文提示填空)四、完成句子9. A heavy fall of snow ________ the city’s transport system.一场大雪扰乱了城市交通系统的正常运作。
U6 The Media一.核心词精讲The Godfather immediately springs to mind.这让我马上想到《教父》。
spring to (sb's) mind: if someone or something springs to mind, you immediately think of them (某人)马上想到eg Two questions spring to mind.1.All can work well, but why do many adaptations and indeed remakes fail with both cinemaaudiences and critics?这些素材都可以拍出很棒的作品,但为什么许多编剧、翻拍的电影没能受到电影观众与评论家的的好评呢?adaptation n.a film or television programme that is based on a book or play 改编版the process of changingsomething to make it suitable for a new situation 适应adaptvi,“适应”,多与介词to连用eg Unfortunately, the doctors don't know how to make me better, but I am very outgoing and have learned to adapt to my disability.vt.“改编”,多与介词for或from连用eg This text is adapted from a story in Chinese Literature.【拓展】adaptable adj.善于适应环境的;适应性强的In fact, sometimes authors are very involved in the process and may even be the screenwriter. 事实上,作者有时确实会参与改编,甚者可能担任电影编剧。
be involved in: to take part in an activity or event 参与,参力口eg More than 30 software firmswere involved in the project.【拓展】表示“参与,参加”的短语还有:take part in, participate in, join in表示“与……有关”的短语还有:be associated with, be linked to, be related toFrom the name you would know what the company sells, where they are located, and the name of the product.locate vt. to find the exact position of sth 找出的位置;位于be located in /near 位于….(附近)eg We couldn't locate the source of the radio signal.The shop is located right in the center of town.2.It's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.consist of: to be formed or made up of由组成;没有被动语态,也不用于进行时eg The Chinesenation consists of 56 nationalities.二.重点词精练(经典的)advertisements used to give information about finding certain products.1.There are public advertisements, which encourage citizens to(参与)in improving theirneighborhood, protecting the environment, and helping other people.2.It becomes a question for screenwriters to decide what is (适合的)for the screen and what to leaveout.3.One disadvantage is that there is so much (多样的)information hence it can be difficult to find theright information.4.As there is less and less coal and oil, scientists are exploring new ways of making use of (可替代的)energy, such as sunlight, wind and water for power and fuel.5.Marlon Brando starred in the film(改编版)of Mrrio Puzo's best-selling novel The Godfather.6.Would you please keep quiet? The weather report is being(广播)and I want to listen.7.From the name, you would know what the company sells, where they(位于),and the name of theproduct.8.It's now normal to see advertisements that(由、、、构成)of pictures and words from expert.9.Reading a book and watching a film are two different experiences, but it's normal to have high(期彳寺)when a film of a favorite book is made.10.Tickets for that action movie can be(贝勾买)in advance online quite easily.I'm not quite sure how to get there-I'd better(咨询、查I阅)the map on my cellphone.三.单元课文重点回顾A.Usually, people would have high _1(expect)before going into a cinema to watch a film adaptation of their favorite book, but they always end up feeling disappointed. Why so many adaptations fail with both cinema audiences and critics and get lower 2(rate) than others? A key point is how close it is to the original. Because of limited time, the screenwriters have the liberty to decide 3 is appropriate for the screen and leave outmany details. Another problem is the cast. Many readers visualize characters and have definite ideas about 4 characters should look and sound. However, the actors and actresses 5 (choose) may fail to meet their imagination, which is 6 many film adaptations fall down. Techniques and technology is another problem. Some books are too difficult to be adapted because some plots may be 7 (film) due to technical reasons. At last, the book writer's influence is hard 8(ignore), who may fell unsatisfied with the changesof their books. There9re even instances 9 they allow noadaptation of their works at all. All things 10(consider), making a highly successful film adaptation is indeed a great challenge.BEveryone knows the fundamental purpose of advertisements is promoting and selling good to people 1 might need them. Over the years, advertisements 2(go) througha process of change along with social, economic and technological developments. The advertising industry begins with the classic advertisements, which tells the name of the product, and the place 3 it originated. Later, in modern time, ads began to consist 4 pictures orwords from experts to show people how good the product is. Ads are also made as visually attractive as possible 5 (notice) in a modern city. Then, to stand out, some advertisements combine the 6(high) standard of design with common concepts such as success, wealth and happiness to make people believe 7 they must have the product.Now, the top advertisers of today choose to use humor or create something 8 has neverbeen seen before to attract people's attention and make them notice the advertisement. In addition to the above commercial ads, there9 re some advertisements aim to make 9(contribute) to society and welfare, such as helping to increase public knowledge about topics that used to 10(ignore) by most people like fighting AIDS, giving up smoking, etc.U6 The Media一.核心词精讲The Godfather immediately springs to mind.这让我马上想到《教父》。