中职《英语口语交际应用》同步教学（西南财经大学出版社）Unit7 Big Data（课件）（60张）(共60张PPT)Unit 7Big DataAfter learning this unit, you’ll be able to:talk about the application of big data;read articles on the use of big data;complete a data analysis report.CONTENTSWarming-UPListening and SpeakingReadingWritingProfessional Values and EthicsWarming-UPI. Choose the word or expression from the box and write it on the space providedbelow each picture.2.____________1.____________3._______________ data analysis programming language neural network serverdata sharingdata miningdata modelcloud computingdata analystserverdata analystcloud computing5.______________ 4.____________6._________________ Warming-UPdata analysisdata sharing8.__________________7.______________9.______________neutral networkprogramming languagedata modelII. Discuss the following questions.Warming-UP1. What do you think of the advantages and disadvantages of big data2. Can you list where big data is being used in our daily life Listening and SpeakingRead the words. Guess what will happen.Listening and SpeakingDialogue 1 Big Data and People’s Daily Lifepersonalize /'p s n la z/ v. 为个人特制（或专设），个人化benefit /'ben f t/ v. 对（某人）有用，使受益traffic /'tr f k/ n. 交通pattern /'p tn/ n. 模式；方式pollution /p 'lu n/ n. 污染transportation / tr nsp 'te n/ n. 运输I. Listen to the dialogue and fi ll in the missing information.(Ann and Bella are talking about how big data changes people’s life) Ann: Have you heard how big data can change people’s lifeBella: Not really. How could it do thatAnn: Well, big data can be used to make personalised recommendations to people. ①_____________ , your online shopping ② _____________ could be improved byunderstanding what other people with similar ③ _____________ have bought in the past.Bella: That sounds really cool! What other ways could big data benefit peopleAnn: Big data can also be used to help ④ _____________ traffi c patterns, reduce pollution,and improve public transportation. All of this can lead to more effi cient cities and ⑤_____________ quality of life.Listening and SpeakingFor exampleexperienceinterestsmanagebetterII. Listen to the dialogue again and tick true (T) or false (F).Listening and Speaking（）1. Ann thinks that big data can change people's life.（）2. Bella knows how big data can change people's life.（）3. Big data can be used to make personalised recommendations topeople.（）4. Big data cannot be used to help manage traffi c patterns.（）5. Big data can lead to more effi cient cities and better quality of life.TFTFTIII. Role-play.Listening and SpeakingSuppose you and your partner are talking about the use of big data. Make a dialogue and act it out with your partner.Listening and SpeakingUseful ExpressionsBig data is a hot topic these days. Do you know something about itReally How soWow, that’s impressive!In what ways can big data benefitpeopleYes, of course. Big data plays important roles in our daily life.It’s being used to analyse con-sumer behaviour and...And the great thing is that it can be used to improve people’s lives. For example, it can be used to...Partner APartner BRead the words. Guess what will happen.Listening and SpeakingDialogue 2 Why Is Big Data So Powerfulpowerful /'pa fl/ adj. 强有力的；力量大的；很有效的source /s s/ n. 来源；出处organisation / ɡ na 'ze n/ n. 组织；团体；机构spot /sp t/ v. 注意到，发现trend /trend/ n. 趋势，动态outcome /'a tk m/ n. 结果，效果I. Listen to the dialogue and fill in the missing information. (Ann and Neil are talking about the power of big data)Ann: Have you ① _____________ about big dataNeil: Yeah, I heard it’s a powerful tool for ② _____________ now. Ann: Why is thatNeil: Well, it’s so powerful ③ _____________ it can collect large amounts of data fromdifferent sources.Ann: And this can help organisations spot trends that can be used to make better ④ _________ .Neil: That’s right.Ann: That’s really a big help!Neil: Plus, it can also ⑤ ___________ businesses to accurately predict outcomes in the future.Listening and SpeakingheardbusinessesbecausedecisionsallowII. Listen to the dialogue again and write true (T) or false (F).Listening and Speaking（） 1. Big data is a powerful tool for businesses.（） 2. Big data can help businesses make better decisions.（） 3. Big data can predict the future of mankind.TTFIII. Listen to the dialogue once more and answer the questions. Listening and Speaking1. In what way is big data so powerful2. How is big data being used in businessesIt’s so powerful because it can collect large amounts of data from different sources.It can help organizations spot trends that can be used to make better decisions and also allow businesses to accurately predict outcomes in the future.IV. Role-play.Listening and SpeakingSuppose you and your friend are talking about the use of big data. Make a dialogue and act it out with your partner.Listening and SpeakingUseful ExpressionsHow can big data help busi-nessCan you give me an exampleSo what are you going to do withthis dataThe possibilities are endless!Big data can help businesses in avariety of ways.It can provide insights into customer...I haven’t fi gured it out yet. Butthat’s not important. Everyone’s talking about big data.It certainly is! Big data can alsobe used to...Partner APartner BReadingThink and discuss.ReadingText A1. What do you think are the advantages and disadvantages of big data2. What are the challenges for big dataReadingThe Era of Big DataReadingThe world is quickly entering the era of big data. Big data refers to the large, diverse sets of information that grow at ever-increasing rates. Big data can have different kinds of information from many sources, such asinformation that comes from schools, social media sites, companies, and governments.Big data can be used in many ways. Some schools use big data to understand which children may need extra help in class. The teacher can then give certain students more help or support so those students can succeed in panies use big data, too. It helps them understand who buys their products. For example, one company uses weather data to see when people eat the most ice cream.The Era of Big DataReadingBig data can be used for good reasons. Some hospitals use big data to predict if a baby who is born too early will get sick. Big data can also be misused. Big data misuse involves privacy violation, fake news, unfairness, and threats to freedom, needing oversight for responsible use.In conclusion, the era of big data is transforming the way we live and work. The ability to collect, process, and analyse vast amounts of data has opened up new opportunities for businesess, governments, and individuals. However, with these opportunities come new challenges that need to be addressed to ensure that big data is being used in a responsible and ethical manner.ReadingWords and Expressionseradiverseever-increasingextratransformprocessamount/' r / n. /da 'v s/ adj./'ev nkri:s / adj./'ekstr / adj./tr ns'f m/ v./'pr ses/ v./ 'ma nt/ n.时代，年代不同的，各式各样的日益增长的额外的改变；转换处理，加工数量；总额Readinganalyseaddresssocial mediaice creambe likely toget sickopen up/' n la z/ v./ 'dres/ v.分析处理，设法解决社交媒体冰激凌很有可能生病；患病打开；开发ReadingNotes1. Some hospitals use big data to predict if a baby who is born too early will get sick.一些医院利用大数据预测早产的婴儿是否会生病。
