~商务英语视听说-国家精品课程课件PPTadvertising

知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事

Unit 5
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade

Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
17
Let’s read some famous advertisements, try to guess the products.
Headquarters
Reputation
Problem
Current task
11
12
Q1:What’s advertisement?
KEYWORDS: activity introduce product business
13
Q2:What’s the role of advertisement?
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜）
4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing
KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
16
Discussion
KEYWORDS: name advantages attract people’s attention to

The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full


3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.

KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
综合商务英语 Unit Advertising
9
综合商务英语 Unit Advertising
10
Focus Advertising Background
Company
Headquarters
Reputation
Problem
Cuபைடு நூலகம்rent task
综合商务英语 Unit Advertising
11
综合商务英语 Unit Advertising
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing 没有什么不可能。（阿迪达斯）
16
Discussion
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
综合商务英语 Unit Advertising
17
Let’s read some famous advertisements, try to guess the products.

1…with advertising playing only a minor supporting role
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.

Sample Newspaper
Adverts Banners
Spam
give you more time to study information people can test before buying
read by many
you can target a market by choice of website very cheap to produce and deliver
1. The speaker compares throwing adverts into the air to
.
A. Internet advertising.
B. wasting money on advertising.
C. advertising with leaflets.
2. His first piece of advice is to
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention?
- use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
•- haveLeabharlann a memorable domain name

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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）

“Advertising is the greatest art form of the 20th century.”
Advertising is the art of convincing people to spend money for something they don't need.
Quotations
Video
Perrier is a brand of bottled mineral water made from a spring in Vergèze, France. Perrier is naturally carbonated. Both the water and natural carbonic gas are captured independently and the carbonic gas is added in the bottling phase. Perrier claims that the level of carbonation in every bottle of Perrier is the same as the water of the Vergèze spring.
Assessment on the advertisement
• unique & distinct & creative & bold • shocking & impressive • powerful & effective • inspiring & instructive & meaningful • frightening (not suitable for children) • too exaggerated

ppt课件
3
Types of advertising
Direct-action advertising(直接控制式广告) Institutional advertising(信誉广告) Primary-demand advertising(产品需求广告) Brand advertising(品牌广告) Comparative advertising(选择性广告)
to act impressive --- produce an impact
ppt课件
10
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
中药材广告：“药材好，药才好。”
• Your everyday life is very busy,
Our Long Card can make it easy.
建设银行龙卡的广告：“衣食住行，有龙则
灵。”
ppt课件
13
It gives you joy. It gives you fun. It gives you beauty. It gives you love.
ppt课件
4
Advertising Media (广告手段)
1. Press Advertising 报刊广告 2. Television and radio Advertising 电视和无线电
广告
3. Outdoor and Transport Advertising 露天广告和交通广告
4. Window and Point-of-Sale Display 橱窗和销售 点陈列广告

How to make a successful ad
• target your targets and know what they need
• try your best to attract your target customers
• creat a strong and sounding slogan (e.g. Just do it or We are what we wear)
easy-understood narratage
easy-caught words
Functions of advertising
functions
microcosmic
Transfer information
economic function
macroscopic
social function
cultural aesthetics
The principles of advertising
• believeble contents, be active and healthy
• unique and novel form,, be harmonious and beautiful
• have a wide variety and targeted
• make a easy-associated logo
写在最后
经常不断地学习,你就什么都知道。你知道得越多,你就越有力量 Study Constantly, And You Will Know Everything. The More
You Know, The More Powerful You Will Be
谢谢大家
荣幸这一路，与你同行