百威品牌国际化15页PPT
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1、AB Inbev1.leading global brewer and one of the world❜s top five consumer profucts companies领先的全球啤酒制造商和全球五大消费品制造商之一2.dream:to be the best beer company in a better world .That means bre wing beers with a heritage of quality and craftsmanship(工艺,技艺) dating back to 1366,while maintaining an unwavering commitment t o responsible drinking ,environment stewardship and the the betterment of the communities in which we operate.3.A true consumer-centric ,sales-driven organization ,we have a strong,b alanced brand portfolio,including six of the 10 most valuable beer brands in the world ,and we hold the No.1 or No.2 position in many of the worl d❜s leading beer markets.4.Our brands portfolio consists of over 200 beer brands ,including the thr ee global brands,Budweiser,Stella Artois and Beck❜s.5.fast growing multinational brands6.AB Inbev operates in 23 countries worldwide and wokes through six ge ographic zones ,which enables consumers all around the world to enjoy o ur products.7.volume contribution 销量贡献beer volume 啤酒销量equity holder 股东8.Today,as in 1366,we are creating conversations with consumers about t he the thing that matter to them:great beer,good times and friends new and old -and we keep the conversation fresh through innovation.We do this by brewing products with enduring craftsmanship ;creating in novations for changing tastes and connecting the beer lovers through sp orts ,music ,social media and events.9.At ABInbev ,we lead our industry with a talented team driven by our Dr eam-People-Culture platform,brands that delight millions of consumers a nd strong positions in the world❜s top beer market.10.Our continuous drive to maximize the operating efficiency and produc tivity offsets a rise in commodity price.工作效率和生产率11.Sales ang marketing expensesWe actively invested to grow our brand.12.Our team achieved beautiful results despite uncertain global economic conditions,excise tax increases in some countries and volatile currencie s and commodity prices.Our progress was especially strong in three main markets ,the US,Brazil a nd China.An increasing focus on innovation has been a major driver of ou r success.13.acquire a company 收购公司acquire stakes 收购股份While our primary focus remains driving organic growth in our existing b usinesses,these transactions reflect our efforts to expand our footprint in global beer markets,add to our brand portfolio and deliver incremental r evenue and profits.14.make investmenr to expand plant capacity to support our growth.投资以扩大工厂的生产力15.Focus beer brands volume represent approximately 70% of our total g lobal beer volume.16.Beck❜s and Harbin performed well in China17.Budweiser consolidated its position as the leading premium beer(高级啤酒) in China ,growing volume by double-digits.(两位数)17.AB Inbev is investing in capacity around the world to expand our lead ership.In China ,we agreed to acquire majority stakes in four breweries a nd establiehed greenfield brewries in Fujian and Henan in 2012 ,with fou r more greenfield breweries due to open in the next two years.18.AB Inbev plays an important role in shaping the future by helping to c reat a positive environment for the long-term growth of our business and industry,while also working towards a better world.2、3、The company plays an important role in shaping the future by helping to create a positive environment for the long-term growth of our business and industry,while also working toward a Better World.4、The development of powerful global brands is a key aspect of our efforts to shape the future of our business.Among our portfolio of more than 200 brands ,our three global brands-Budweiser,Stella Artois and Beck’s -have a disproportionate potential to contribute to our growth.5、Accordingly,we are investing in our global brands,introducing them to additional markets,expanding our capacity to support growing demand,and using innovative marketing and advertising to form strong connections with consumers.6、Budweiser has captured significant share in premium products in countries as varied as China,Brazil and Russia.In the US Stella Artois is strong premium brand.7、Shaping a brighter future for our business also involves expanding the choices we can offer our consumers.We are using in-depth insights into consumer perferences to develop new products that can be enjoyed responsibly on more occasions.This has led to a number of innovations,including products that complement nightlift,provide refreshment when served over ice,or offer consumer a non-alcohol alternative.8、We believe that our efforts to develop global brands,grow the premium segment,expand consumer choice and share more enjoyment occassions with consumers will contribute to the long-term success of both AB Inbev and the beer industry.9、The most important contribution we can make in shaping the future is our commitment to achieving our dream to be the Best Beer Company in a Better World .We have taken a leadship role in promoting responsible drinking ,protecting the environment and making a difference in our communities.During these years,we continued to pioneer responsible drinking campaigns in all of our markets,and has acheived ambitious environmental goals .We have also continued giving back to our communities through disaster relief,volunteer activities ,financial support and the creation of jobs and economic activities.10、Across the company,we are working to drive innovation and to create new opportunities-not only in our products and packaging,but also in connecting with consumers and continually improving operational processes.11、We have launched successful products that enliven nightlife,such as Bud Light Platinum.12、We also have a range of product for those who prefer non-alcohol beverages.13、Also updated packaging is motivating our consumers to see our products from a fresh perspective.14、Social and digital media are being used extensively to create connections with consumers.Our brands have attracted some 80 millionfans to our social media pages and consumer database.We also create unique experience that bring consumers closer to their favorite brands.Such events include Budweiser Music Kingdom in China,our sponsorship of major sports events such as the FIFA World Cup and National Football League in the US.15、People in our company come to work every day with a pride of ownership and a passion for excellence.Our dream to be the Best Beer Company in a Better World inspires our culture of ownership,in which people accept accountability for achieving exceptional results.16、While we expects the 2013 to be another year of challenge and uncertainty in the global economic environment ,we will continue to work for the long-term growth of our business and shareholder value.Toward that end ,we will follow our proven business model :investing in the top line,maintaining strict cost discipline and pursuing margin enhancement.We will focus on building a vibrant beer industry,expanding our position in the most important markets,strengthening our brands and consumer connections,and gnerating superior cash flow to be reinvested in growth.We thank the consumers worldwide who enjoy our brand,the shareholders who believe in our potential and the people in AB Inbev who make all this happen.。