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《电子商务英语》PPT课件

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英文版 电子商务(部分) EC712精品PPT课件

英文版 电子商务(部分) EC712精品PPT课件
4 Managing Costs(成本管理)
➢ Total cost of ownership(花费总成本) -Includes costs of hardware, software,
design work outsourced, and salaries ➢ Change management(变动管理)
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
1 Identifying Objectives(设定目标)
Businesses undertake electronic commerce initiatives for a wide variety of reasons.
-Process of helping employees cope with changes ➢ Opportunity costs(机会成本)
-Lost benefits from an action not taken
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
needs
EC LOGO
Planning Electronic Commerce Initiatives (cont.)
2 Linking Objectives to Business (continued)
Improving after-sale service and support ➢ Purchasing products and services ➢ Managing supply chains ➢ Operating auctions ➢ Building virtual communities and Web portals

电子商务英语课件1

电子商务英语课件1

• Some researchers define a fourth category of electronic commerce, called consumerto-consumer (or C2C), which includes individuals who buy and sell items among themselves.
• All of these communication, control, and transaction-related activities have become important parts of electronic commerce. Some people include these activities in the B2B category; others refer to them as underlying or supporting business processes.
To understand these categories better, consider a company that manufactures stereo speakers. The company might sell its finished product to consumers on the Web, which would be B2C electronic commerce.
学习指导 电子商务在现代生活中的位置越来越重
要，它的出现不仅为企业提供了创造效益的 平台，而且也极大的方便了用户的使用，逐 渐成为商务活动中占主导位置的形式。随着 计算机及通信技术的发展，为电子商务发展 提供了更加广阔的空间。
本章主要介绍了以下内容： • 什么是电子商务 • 电子商务的类型 • 电子商务的发展 • ·com的繁荣、破灭和重生 • 电子商务的优势 • 电子商务的劣势

电子商务讲解课件(英文)Lecture

电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup

电子商务英语课件1

电子商务英语课件1

电子商务英语课件1引言随着全球化的加速和互联网技术的飞速发展，电子商务已经成为当今世界经济发展的重要引擎。

本课件旨在为英语学习者提供电子商务领域的专业词汇和表达方式，以便更好地理解、参与和推动电子商务的发展。

第一部分：电子商务概述1.1电子商务的定义1.2电子商务的分类（1）企业与消费者之间的电子商务（B2C）：企业通过网络向消费者销售商品或提供服务。

（2）企业与企业之间的电子商务（B2B）：企业之间通过网络进行商品或服务的交易。

（3）消费者与消费者之间的电子商务（C2C）：消费者通过网络平台进行商品或服务的交易。

1.3电子商务的优势（1）便捷性：消费者可以随时随地通过互联网进行购物，不受时间和地点的限制。

（2）成本节约：电子商务减少了实体店铺的租赁、人员等成本，降低了商品价格。

（3）信息对称：电子商务平台为买卖双方提供了丰富的商品信息和评价，降低了信息不对称的风险。

（4）个性化服务：电子商务可以根据消费者的购物喜好和需求提供个性化的推荐和服务。

第二部分：电子商务的关键技术2.1互联网技术互联网是电子商务发展的基础。

它为电子商务提供了信息传输、数据存储和处理等基础设施。

随着5G技术的普及，互联网速度将进一步提升，为电子商务带来更广阔的发展空间。

2.2数据库技术数据库技术是电子商务中存储、管理和处理大量数据的关键技术。

通过数据库技术，企业可以实现对消费者数据的挖掘和分析，为市场营销和决策提供有力支持。

2.3网络安全技术网络安全是电子商务发展的重要保障。

电子商务平台需要采用加密技术、身份认证、防火墙等技术来确保交易安全，保护消费者隐私和权益。

2.4移动支付技术移动支付是电子商务的重要组成部分。

随着智能方式的普及，移动支付技术为消费者提供了便捷的支付方式，进一步推动了电子商务的发展。

第三部分：电子商务的发展趋势3.1跨境电子商务随着全球化的发展，跨境电子商务将成为电子商务的重要组成部分。

企业可以通过跨境电子商务拓展国际市场，实现全球化经营。

电子商务英语 E-Commerce English PPT 课件 Unit 6

电子商务英语 E-Commerce English PPT 课件 Unit 6

5. The issuing bank sends the 5. The issuing bank sends the transaction to the processor, either transaction to the processor, either authorizing the payment or not. (译 authorizing the payment or not. 文)
Page 9
Text Analysis
Credit card payment online is very convenient for consumers. However, a concern of consumers is the security while sending credit card information over the Internet. Consumers also want to be sure that no one will change their order and they are connected to the real vendor and not to an impostor. (译文) How to guarantee the safety of credit card payment online is the critical part for the development of electronic commerce.
Page 10
The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F (5) F
Page 11
The Key to Exercises: Reading comprehension 2

电子商务英语课件PPT课件

电子商务英语课件PPT课件

同时，学习者还可以对事物进行上下义分类，如animal (动物)可分为家禽类cow、hen等；野兽类monkey、wolf等； 飞禽类stork、owl等；爬行类snail、crocodile等及水中 动物shark、eel等。利用分类联想，可将分散的知识联系 起来，使知识系统化，起到复习和巩固所学知识的作用。 依照上述规律记忆单词，不但不会感到枯燥乏味，而且印 象深刻
后
缀
后缀是加在词根或单词后面的成分，一般只改变词性，不 影响词义，可分为四种：名词后缀、形容词后缀、动词后 缀和副词后缀。以下略举数种为例： 名词后缀：-er (teacher，表示人)、-ant (coolant，表 示物)、-hood (childhood，表示抽象名词)、-ery (piggery，表示场所地点)、-age (mileage，表示集合名 词)、-let (streamlet，表示 小)、-ine (heroine， 表示阴性)、-ade (blockade，表示行为)、-dom (beggardom，表示身份地位)、-logy (zoology，表示-----学)；
比如目前时兴的一种类比构词法，即仿照原有的词创造出 其对应词或近似词。例如：speak (说)类比出 doublespeak (假话，欺人之谈)、old-speak (常规用语)、 computerspeak (计算机语言)、netspeak （网络语言)、 sportspeak (运动语言)、college-speak (校园语言)， 甚至还有China-peak (按国人的说法)、Olympspeak (按 奥运会的说法)等。总之，通过构词记忆法，不仅可以较 快地记住新词、巩固旧词，而且还可以通过推理思考，使 有限的词i汇知识转化为无限的生成单词的能力。

电子商务英语课件 ppt

电子商务英语课件 ppt
单击此处添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，单击此处添加正文，文字是您思想的提炼，为了最终呈现发布的良好效果单击此4*25}
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.

unit 7Commerce Pros and Cons《电子商务英语》PPT课件

unit 7Commerce Pros and Cons《电子商务英语》PPT课件
• spark • ［spɑ：k］ • v.引起，发动，鼓舞
New Words
• convey • ［kən′vei］ • v.传达
• ambiguity • ［æmbi′gju：iti］ • n.含糊，不明确
New Words
• jurisdiction • ［ˌdʒuəris′dikʃən］ • n.权限，司法权，裁
Text
What are E-Commerce Pros and Cons？
Some advantages ： Speed. High-speed network makes geographical distance insignificant.Electronic communications allow messages to traverse the world almost instantaneously.
Text
What are E-Commerce Pros and Cons？
disadvantages and constraints
Limited and selected sensory information. The Internet does not allow full scope for our senses
Text
What are E-Commerce Pros and Cons？
disadvantages and constraints
Perishable goods.Though specialized or refrigerated transport can be used，goods bought and sold via the Internet tend to be durable and non-perishable.

电子商务英语-E-Commerce-English-PPT-课件-Unit12教学内容

电子商务英语-E-Commerce-English-PPT-课件-Unit12教学内容

你现在所说的与正在考虑中的问题毫无关联。
reliability [ rilaiə'biliti ] n. 可靠性 The product has passed its reliability test. 该产品已通过可靠性试验。
6/26/2020
6
Word study
critically [ 'kritikəli ]
What criteria do you use when judging the quality of a student's work? 你用什么标准来衡量学生的作业质量?
6/26/2020
5
Word study
relevance [ 'relivəns ] n.
相关性
What you are saying has no relevance to the matter in hand.
电子商务英语-E-CommerceEnglish-PPT-课件-Unit12
Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
自建主机
Self-hosting is one of the options in deciding how and where to host the Web site.

电子商务(全套英文版662页PPT课件)

电子商务(全套英文版662页PPT课件)
virtual (pure-play) organizations Organizations that conduct their business activities solely online
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols

unit 5Mobile Commerce《电子商务英语》PPT课件

unit 5Mobile Commerce《电子商务英语》PPT课件
value having at least at one end a mobile terminal via a mobile
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
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Lesson Nine
A strong focus on relevant and innovative research and teaching programmers, wideranging professional/industrial links and interaction with research institutions worldwide have established Surrey's reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record.
By the end of this lesson, you should be able to have a good command of
□ e-commerce terms given in the lesson □writing a brief introduction to an organization or products □ useful words and sentences By the end of this lesson, you should be able to □summarize the article Internet Site Agrees to Settle FTC Charges of Deceptively Collecting Personal Information in Agency’s First Internet Privacy Case □prescribe the features of an organization and products
Lesson Nine
2.The FTC's complaint alleges that GeoCities misrepresented that the personal identifying information it collected through the membership application form was used only to provide members the specific advertising offers and products or services they requested, and that the "optional" information (education level, income, marital status, occupation, and interests) would not be released to anyone without the member's permission.
Lesson Nine
University of Surrey
Profile Established by Royal Charter in 1966, the
University of Surrey has a teaching tradition and research standing out of proportion to its age and comparatively small size. Its undergraduate courses are designed to meet the UK national need for able, well-trained graduates to take responsible roles in industry, commerce or their chosen profession —a need reflected worldwide.
Lesson Nine
Key point: useful terms and definitions
of e-commerce
Difficult points: prescribing the features of
an organization and products
Lesson Nine
Requirement
Key words: GeoCities; FTC; Internet privacy case; personal information
Lesson Nine
New Words
deceptively Ad. 骗人地；靠不住地；误导地
prohibit
v. 禁止
allege
v.
misreprese v.
Lesson Nine
but its industrial heritage is complemented by all the cultural, sporting and leisure opportunities you would expect of a major European city. Whether you are traveling by air, road or rail, Birmingham is easily accessible. Many of our international students take advantage of the excellent flight connections from Amsterdam. Paris and Frankfurt to travel direct to Birmingham Inter- national Airport from all over the world. London is just 100 minutes away by train, and major tourist attractions, such as Shakespeare's Stratfordupon-Avon, are close at hand.
Lesson Nine
The First FTC Case Involving Internet Privacy
Lesson Nine
Abstract: GeoCities, one of the most popular sites on the World Wide Web, has agreed to settle Federal Trade Commission charges that it misrepresented the purposes for which it was collecting personal identifying information from children and adults. This is the first FTC case involving Internet privacy. The commission establishes strong mechanisms for protecting consumers' privacy online.
Lesson Nine
Birmingham: a European City in the Heart of England
Located in the Heart of England, Birmingham is the United Kingdom's second city, with a cosmopolitan population of over three million. Historically. Birmingham's prosperity and growth were associated with the Industrial Revolution in the nineteenth century. Today. Birmingham remains an important commercial and manufacturing city,
Lesson Nine
Skill Training
Brief Introduction
Brief Introduction 简介，英文又称为Short Guide。 简介是就某个事物、产品、事件以及组织机构的一 种概括性记述。要求内容真实客观，文字简明扼要， 朴实无华。 简介这种文体与以后要讲的广告文体都是向读者传 达信息，并在所传达信息的内容上有相同之处。但 广告更注重商业效果，利用各种修辞手段，说服、 煽动读者认同广告内容并采取行动加以响应。所以 广告的结构一般包括：标题、正文、随文和口号。 而简介在内容上仅是对所介绍的事物、产品、机构 等做概括的客观陈述，或详细的描述。让读者了解 它的内容，并不一定劝说读者做出响应。简介的结 构主要包括标题和正文两个基本点部分。
nt
optional
a.
断言；宣称（尤指在提不出证明的 情况下） 错误地想象出
可任意选择的；随意的
misled
v. mislead 的过去式和过去分词，误导
Lesson Nine
implatory
a.
命令的