大米营销方案ppt

竭诚为您提供优质文档/双击可除大米营销策划方案ppt篇一：高端大米品牌推广方案龙品源牌有机推广策划是？大全米案顾客买的是什么？龙源卖的是什么？龙源大米是高端大米，那包装是否高档？龙源大米要做品牌大米，那品牌价值是什么？顾客消费需求很多，那品牌产品线是否能满足顾客的需求？龙源大米怎么卖，在哪里卖，我们是否有计划？龙源有机大米的营销症结在哪里？●自身分析：经初调查研究了解龙源有机大米目前所面临的问题主要有：1、品牌无明确定位：龙源有机大米品牌定位不清晰，没有提炼品牌核心价值，品牌的定位及建立牵系着以后公司及其商品的发展，缺乏独特的销售卖点（usp），产品形象模糊。

没有给消费者明确的利益点。

2、品牌文化不厚重龙源有机大米没有清晰的品牌文化，品牌文化是企业与顾客沟通的情感共鸣。

3、产品包装不够高档目前，龙源有机大米的包装形象上没有视觉冲击力，显现不出高档的品位。

4、商品线单一龙源有机大米在市场上仅推出了很少的几款包装商品，没有全面辐射到顾客的需求。

5、营销策略不统一龙源有机大米没有规划清晰的统一营销策略，各营销点形成不了合力，在宣传上也缺少明确的主题和重点。

他们是谁？他们是如何销售大米商品的？●竞品分析：1、北大荒大米江源金钻有机米北大荒富硒米北大荒鲜香米北大荒珍珠米北大荒精洁米北大荒家家乐2、响水大米：深挖历史文化，宣传长在石头上的大米，千年贡米，国家宴米的卖点。

3、堰塞湖大米：深挖堰塞湖历史文化，提出国宴贡米、石板大米的卖点。

篇二：大米销售策划书大米销售策划书销售员通过销售前的准备，寻找客户，到拜访客户就进入了实质性的销售阶段写销售计划书是必做的工作。

销售员提交销售计划是保证完成公司销售任务的书面依据，也是销售员对市场认知的一个反映。

销售员的销售计划要以公司的销售策略为指导，以公司的销售任务为前提，实事求是的制定计划，不可太高，也不可太低，要循序渐进提高自己的业绩。

销售计划书是每一个销售员工作的依据，大公司的销售员写销售计划书是必做的工作。

高端大米的营销策划方案ppt怎么做I. Introduction (200 words)- Briefly introduce the concept of high-end rice and its target market- Highlight the importance of a well-executed marketing plan for high-end products II. Market Research (600-800 words)- Conduct a detailed market analysis to identify key trends and demands- Identify the target audience for high-end rice and their preferences- Analyze the competition and define unique selling points for the productIII. Objectives (200 words)- Determine specific goals for the high-end rice marketing campaign- Align the objectives with the broader company goalsIV. Branding and Positioning (600-800 words)- Develop a compelling brand identity for the high-end rice product- Craft a unique selling proposition to differentiate the product from competitors - Position the high-end rice as a premium choice among consumersV. Marketing Mix (1200-1500 words)A. Product Strategy- Define the product features and benefits of high-end rice- Determine packaging options and premium branding elementsB. Pricing Strategy- Establish a competitive pricing strategy that reflects the product's value- Consider the cost of production, packaging, distribution, and positioningC. Distribution Strategy- Identify distribution channels that align with the target market's preferences- Consider online platforms, supermarkets, and specialty stores- Ensure efficient supply chain managementD. Promotion Strategy- Develop an integrated marketing communications plan- Utilize various channels such as print media, television, social media, and influencers - Create engaging content, including videos, articles, and blogsE. People Strategy- Train sales representatives and staff on product knowledge and customer service- Create a sense of brand loyalty and personal connection with customersVI. Marketing Campaign (1200-1500 words)A. Theme and Messaging- Develop a compelling campaign theme that resonates with the target audience- Create consistent messaging and brand voice across all communication channelsB. Advertising and Public Relations- Create eye-catching advertisements for print, television, and digital media- Establish relationships with key media outlets and influencers- Organize press releases and media events to generate buzzC. Sales Promotion- Offer special promotions, discounts, or limited-time offers- Develop loyalty programs and referral incentives for existing customersD. Social Media and Digital Marketing- Utilize social media platforms to engage with customers and create brand awareness - Implement search engine optimization (SEO) strategies to increase online visibility - Collaborate with influencers and bloggers to endorse the high-end rice product VII. Budget and Timeline (400 words)- Outline the budget allocations for each marketing activity- Define a timeline for the execution of the marketing planVIII. Evaluation and Monitoring (400 words)- Establish key performance indicators (KPIs) to measure the success of the marketing plan- Regularly evaluate the performance of the marketing activities and make necessary adjustments- Monitor customer feedback and conduct market surveys to assess customer satisfaction IX. Conclusion (200 words)- Summarize the key points of the marketing plan- Emphasize the potential impact of a well-executed high-end rice marketing plan- Reiterate the importance of continuous evaluation and adaptation of the marketing strategies.。