Branding in Advertising

怎样促进当地旅游业发展英语作文全文共3篇示例，供读者参考篇1How to Promote the Development of Local Tourism IndustryIntroductionThe tourism industry plays a vital role in the economic development of a region or country. It not only generates revenue but also creates job opportunities and promotes cultural exchange. Therefore, it is essential to constantly promote the growth of the tourism industry, especially at the local level. In this essay, we will discuss some effective ways to promote the development of the local tourism industry.1. Improve InfrastructureOne of the most crucial factors in attracting tourists to a destination is the quality of its infrastructure. This includes transportation, accommodation, and other facilities. Improving roads, airports, railways, and public transportation will make it easier for tourists to access the destination. Moreover, upgrading and expanding hotels, restaurants, and recreational facilities will enhance the overall experience for visitors.2. Preserve and Promote CultureCultural heritage is a significant attraction for tourists, especially those seeking unique and authentic experiences. It is essential to preserve and promote local cultural traditions, historical sites, and arts and crafts. Organizing cultural festivals, exhibitions, and workshops can help showcase the rich heritage of the region and attract tourists interested in learning about the local culture.3. Develop Unique Tourism ProductsTo stand out in a competitive tourism market, it is essential to develop unique tourism products that cater to the interests and preferences of different types of tourists. This could include adventure sports, eco-tourism, wellness retreats, culinary tours, or cultural immersion programs. Creating innovative and personalized experiences will attract a diverse range of visitors and increase the overall appeal of the destination.4. Collaborate with StakeholdersCollaboration with various stakeholders, including local government, businesses, community groups, and tour operators, is essential for the sustainable development of the tourism industry. By working together, stakeholders can identifycommon goals, address challenges, and implement strategies to promote the growth of the industry. Building partnerships and alliances will also help leverage resources and expertise to attract more tourists and create a positive impact on the local economy.5. Invest in Marketing and PromotionEffective marketing and promotion are key to attracting tourists to a destination. Utilizing digital marketing channels, social media platforms, and travel websites can reach a wider audience and increase visibility. Creating engaging content, such as videos, blogs, and photography, can showcase the unique attractions and experiences of the destination. Investing in advertising campaigns, partnerships with travel agencies, and participation in travel fairs and events will also help raise awareness and attract potential visitors.6. Provide Quality ServicesEnsuring high-quality services and hospitality is essential for creating a positive experience for tourists. From accommodation and transportation to dining and attractions, every aspect of the visitor's journey should meet or exceed their expectations. Providing friendly and knowledgeable staff, clean and comfortable facilities, and prompt and efficient service will leavea lasting impression on tourists and encourage them to return and recommend the destination to others.ConclusionIn conclusion, promoting the development of the local tourism industry requires a coordinated effort from various stakeholders and a focus on improving infrastructure, preserving culture, developing unique products, collaborating with partners, investing in marketing, and providing quality services. By implementing these strategies effectively, destinations can attract more tourists, create economic opportunities, and contribute to the overall growth and prosperity of the region.篇2How to Promote the Development of Local Tourism IndustryIntroductionThe tourism industry plays a significant role in boosting local economies, creating job opportunities, and promoting cultural exchange. However, in order to ensure the sustainable growth of the tourism industry, it is crucial to implement effective strategies to promote and develop it. In this essay, we will discuss several ways to promote the development of the local tourism industry.1. Infrastructure ImprovementOne of the key factors to attract tourists is the quality of the infrastructure in a destination. It is essential to invest in improving transportation networks, accommodations, and tourist facilities. The construction of airports, highways, and public transportation systems can make it easier for tourists to access the destination, while the development of hotels, resorts, and recreational facilities can enhance their experience during their stay.2. Marketing and PromotionIn order to attract more tourists, it is important to invest in marketing and promotion activities. This can be done through various channels such as social media, travel websites, and tourism fairs. Collaborating with travel agencies, influencers, and media outlets can also help in promoting the destination to a wider audience. Additionally, creating attractive tourism packages, organizing events, and launching advertising campaigns can generate interest and attract more visitors to the destination.3. Diversification of Tourism ProductsTo appeal to a wider range of tourists, it is advisable to diversify the tourism products and experiences offered in the destination. This can be done by promoting cultural heritage, historical sites, natural attractions, gastronomy, adventure sports, and eco-tourism activities. By offering a variety of experiences, tourists with different interests and preferences can be attracted, leading to a more sustainable and resilient tourism industry.4. Sustainable Tourism PracticesIt is important to promote sustainable tourism practices to protect the environment, preserve cultural heritage, and support local communities. Implementing eco-friendly initiatives, promoting responsible tourism behavior, and engaging in conservation efforts can help to minimize the negative impact of tourism on the environment and society. Moreover, involving local communities in tourism development projects, providing training and employment opportunities, and supporting local businesses can contribute to the overall well-being of the destination.5. Collaboration and PartnershipsCollaborating with other stakeholders such as government agencies, tourism boards, private sector companies, NGOs, and local communities can help to leverage resources, shareknowledge, and coordinate efforts towards the development of the tourism industry. By working together, it is possible to address common challenges, implement joint initiatives, and achieve sustainable growth in the tourism sector. Moreover, building partnerships with neighboring destinations, establishing tourism corridors, and promoting multi-destination itineraries can enhance the overall attractiveness of the region and increase visitor arrivals.ConclusionIn conclusion, promoting the development of the local tourism industry requires a concerted effort from various stakeholders to invest in infrastructure, marketing, diversification of tourism products, sustainable practices, and collaboration. By implementing these strategies effectively, it is possible to enhance the competitiveness, attractiveness, and sustainability of the destination, thereby driving economic growth and creating long-term benefits for the local community. With the right approach and commitment, the tourism industry can play a key role in supporting the development and prosperity of the region.篇3Promoting the development of local tourism industry plays a crucial role in boosting the economy and improving the living standards of the local residents. In recent years, with the rapid growth of globalization, the tourism industry has become one of the most profitable sectors in many countries. Thus, it is essential for local governments and relevant stakeholders to take effective measures to promote the development of the tourism industry.To promote the development of the local tourism industry, several strategies can be adopted. Firstly, it is important to improve the infrastructure and transportation facilities. Good infrastructure, such as roads, airports, and public transportation, is essential for attracting tourists to a destination. This will not only facilitate the movement of tourists but also enhance their overall experience.Secondly, it is crucial to develop tourist attractions and promote cultural heritage. Developing unique and attractive tourist attractions can help draw more visitors to the destination. Additionally, promoting the local culture and heritage can create a sense of identity and belonging among the visitors, thereby increasing their interest in exploring the destination.Thirdly, collaboration with other tourism stakeholders is key to promoting the development of the local tourism industry. Thisincludes partnerships with travel agencies, hotels, restaurants, and other businesses that cater to tourists. By collaborating with these stakeholders, local governments can create attractive tour packages, offer discounts, and provide better services to tourists, thus attracting more visitors to the destination.Moreover, effective marketing and branding strategies are essential for promoting the local tourism industry. This includes creating a strong online presence through websites and social media platforms, developing promotional materials such as brochures and flyers, and participating in tourism fairs and events. By effectively marketing the destination and creating a strong brand image, local governments can attract more tourists and increase tourism revenue.Furthermore, it is important to focus on sustainable tourism practices to promote the development of the local tourism industry. Sustainable tourism practices involve minimizing the negative impacts of tourism on the environment, culture, and community, while maximizing the benefits for all stakeholders. By adopting sustainable tourism practices, local governments can ensure the long-term viability of the tourism industry and protect the natural and cultural resources of the destination.In conclusion, promoting the development of the local tourism industry requires a multifaceted approach that involves improving infrastructure, developing tourist attractions, collaborating with stakeholders, implementing effective marketing strategies, and adopting sustainable tourism practices. By implementing these strategies, local governments can attract more tourists, generate economic growth, and create a sustainable tourism industry that benefits the local community.。

广告创造的英文词汇Advertising, as a pivotal component of modern marketing strategies, relies heavily on a nuanced vocabulary to convey messages effectively. This lexicon encompasses terms that resonate with both creativity and precision, serving as the building blocks for impactful campaigns across various media channels.At the forefront of advertising terminology lies "branding," a multifaceted concept encapsulating the strategic cultivation of a brand's identity. It involves crafting a distinctive image that resonates with the target audience, fostering brand loyalty and recognition. Central to this endeavor are "logos," visual symbols that encapsulate the essence of a brand in a memorable and symbolic form. Logos serve as a shorthand for brand identity, instantly recognizable and imbued with the values and aspirations of the company they represent.Complementary to logos are "slogans," succinct and memorable phrases that encapsulate the essence of a brand's promise or value proposition. Slogans, such as Nike's "Just Do It" or Apple's "Think Different," serve as rallying cries that evoke emotions and aspirations, reinforcing brand positioning in the minds of consumers.In the realm of digital advertising, "SEO" (Search Engine Optimization) plays a pivotal role in enhancing a brand's visibility online. It encompasses strategies and techniques aimed at improving a website's ranking in search engine results, thereby driving organic traffic and enhancing online presence. SEO leverages keywords, metadata, and content optimization to ensure that a brand's offerings are prominently displayed to potential customers searching for relevant products or services.Furthermore, "PPC" (Pay-Per-Click) advertising represents another essential facet of digital marketing, wherein advertisers pay a fee each time their ad is clicked. This model, epitomized by platforms like Google Ads, enables advertisers to bid on keywords relevant to their target audience, ensuring that their ads appear prominently in search engine results or on partner websites. PPC campaigns are characterized by theirmeasurable results and precise targeting capabilities, making them a cornerstone of digital advertising strategies.In the realm of traditional media, "jingles" and "voiceovers" contribute significantly to the auditory dimension of advertising. Jingles are catchy musical compositions that reinforce brand recall, often featuring memorable melodies and lyrics that resonate with audiences. Similarly, voiceovers provide a human touch to advertisements, leveraging professional narrators to convey brand messaging with clarity and emotion.Moreover, the effectiveness of advertising campaigns is often evaluated through "KPIs" (Key Performance Indicators) such as conversion rates, click-through rates (CTR), and return on investment (ROI). These metrics provide quantifiable insights into the success of advertising efforts, enabling marketers to refine strategies and optimize resource allocation for maximum impact.In conclusion, the lexicon of advertising is rich with terms that underscore the art and science of brand communication. From logos and slogans to SEO and PPC, each term represents a crucial element in crafting compelling narratives that resonate with audiences and drive business outcomes. By leveraging these concepts effectively, advertisers can navigate the evolving landscape of consumer behavior and technology, ensuring their messages remain relevant and impactful in an increasingly competitive marketplace.。

广告英语术语如今，中国明天就要入世了，中国的广告行业也将步入国际轨道，因此，了解一些广告英语术语，或许对我们有些帮助，至少我们知道那英文说的什么........广告英语术语----综合用语 （摘录）行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告image advertising预定消费者implied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告professional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising 受者receiver区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-commission combination 外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media commission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising 截留费制retainer system减价广告sale advertising销售推广部sales promotion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising 网络设计社Web design house广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experimental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查informal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity广告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication 顾客终身价值lifetime customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis战术tacics目标受众target-audience自上而下式营销top-down marketing明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure社论式广告 advertorial倡导广告 advocacy advertising伏击式营销 ambush marketing视听材料 audiovisual materials公告牌 bulleting boards社会参与 community involvement企业广告 corporate advertising企业识别广告 corporate identity advertising危机管理 crisis management娱乐 entertainment展品 exhibits特写 feature articles内部通报 house organ以货代款 in kind机构广告 institutional advertising游说 lobbying前期市场企业广告 market prep corporate advertising 营销公关 marketing public relation新闻简报 news/press release意见抽样 opinion sampling慈善行为 philanthropy招贴 posters传媒炒作 press agentry传媒工具 press/media kit公共事务 public affairs公共关系户 public relations公共关系广告 public relations advertising宣传 publicity公众 publics招聘广告 recruitment advertising声望经营 reputation management撰写讲演稿 speechwriting赞助 sponsorship赛场营销 venue marketing新闻通报录像 video news release 广告讯息 advertising message艺术 art艺术方向 art direction艺术家 artist美术总监 art director大创意 big idea头脑风暴法 brainstorming传播媒介 communications media 概念化 conceptualization文案人员 copywriter创意纲要 creative brief创意总监 creative director创意过程 creative process创意金字塔 creative pyramid创意 creative创造 creativity感性诉求 emotional appeals控险家 explorer事实型思维 fact-based thinking 信息性 informational法官 judge指定 mandatories讯息战略 message strategy非文字 nonverbal产品概念 product concept理性诉求 rational appeals目标受众 target audience技巧 technical转换性 transformational价值型思维 value-based thinking 文字的 verbal形象化 visualization战士 warrior样片 animatic动画技法 animation techniques声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines正文 body copy粗体 boldface照相制版 camera-ready art表演纲要 casting brief结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文 dialog/monolog copy旁白 donut标题 headline吸引技巧 hook图标 icon插图画家 illustrators企业形象式正文 institutional copy整合广告 integrated commercial内容段落 interior paragraphs斜体 italic歌谣式 jingles肩题 kicker布局图 layout预备段落 lead-in paragraph生活方式式技法 lifestyle techniques标志 logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志 musical logo叙述式正文 narrative copy新闻/信息式标题 news/information headlines 出镜头 on camera拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy 方框图片式布局 picture-window layout 招贴式格式 poster-style format主持人式广告 presenter commercial启发式标题 provocative headlines疑问式标题 question headlines广播人物 radio personality脚本 script印签 seal签名 signature cuts生活片段 slice of life口号 slogans故事板 storyboard故事板草图 storyboard roughs直截了当式 straight announcement直接推销式正文 straight-sell copy副标题 subhead标题句 taglines证言 testimonial正文 text主题句 theme lines小样 thumbnail收尾 trial close图形部分 visuals旁白 voiceover模拟校样 analog proof动画 animation合成片 answer print光圈 aperture音控台 audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art字计算式 charactr-count method电影摄影师 cinematographer截止期 closing date色基 color key分色 color separation连续调 continuous tones控制室 control room组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing 数字媒介 digital media数字校样 digital proof数码视频效应装置 DVE units导演 director特排字体 display type复制带 dubs拷贝 dupes电子制作 electronic production晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版 halfone plate网屏 halftone screen互动电视 interactive TV任务夹 job jacket出格 kerning电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人 live action外景地 location制片场 lot指令 mandatories公共场所 mass audience venue母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示 multimedia presentation 正色投影胶片 orthographic film透明塑料膜 overlay个人场所 personal audience venue平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理 print production manager 印刷制作过程 print production process 非公开场所 private audience venue制片人 producer制作阶段 production phase复映复播追加酬金 residual fee反差套印 reverse knockout无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场 session特技 special effects插播广告 spots剥版 stripping叠 supers演播人员 talent自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套 trap字系 type families排印工艺 typography网页 Web page单词计算式 word-count method工作样片 work print书写纸 writing paper。

你不能不知道的广告英文share with all junior ad boys and girls :What You Should Know About Advertising你应该知道的广告英文知识1.What is advertising？什么是广告？Build an impression on the consumer’s mind in order to have consumers buy certain product。

在消费者脑海中建立一个印象，使得消费者购置某项产品。

The impression is called brand。

这个印象就是品牌。

So advertising is to build up the brand。

所以广告就是建立品牌。

2.How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis 优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介方案Media Plan Presentation 媒介方案提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 广告跟踪3.The terminology of advertising 广告业的术语Advertising agency 广告代理商 Client客户Marketing行销 Market行销者Marketing Mix行销组合 Product产品Pricing订价 Promotion促销Place〔Distribution〕渠道 Marketing Objective行销目标Marketing Strategy行销策略 Marketing Programs行销活动Marketing Plan行销方案 Marketing Manager市场部经理Marketing Executive市场执行 Product Manager产品经理Brand Manager品牌经理 Brand Steward品牌管家Full Service Agency全面〔整体〕效劳代理商 Account Service客户效劳Account Executive业务执行 Account Manager业务经理Account Director业务总监 Group Account Director 客户群总监Client Service Director客户效劳总监〔协理〕Briefing简报 Blue Print蓝图Advertising Strategy广告策略 Target Audience目标对象Competitor竞争者 Consumer Promise消费者承诺Tone & Manner 语气与态度 Brand Personality品牌个性Positioning定位 Segmentation区隔Cannibalization品牌替换 Contact Report会议记录Status Report工作进度报告 Memo备忘录Cost Estimate，Production Estimate，Quotation估价Job Order工作卡 Presentation提案Revision修正 Production制作Moni-bring监看 Post-buy-analysis购置后分析Media Executive媒介执行 Media Planner媒介方案人员Media Buyer媒介购置人员 Media Plan媒介方案Media Objective媒介方案 Media Strategy媒介策略Media Placement〔Exection〕媒介投放Reach触机 Frequency频率Cue List，Transmission Schedule 投放时间表Copy Writing文案撰写 Headline标题Tag Line口号 Body Copy文案Layout构图 Positive正片Negative负片 Typeface字体Art Design艺术设计 Art Direcion艺术指导〔工作〕Storyboard脚本 Rough草稿Campaign广告运动 Campaignable Idea可延展的广告创意Tear Sheet样张 Telecast Copy样带Creative创意人员，作品 Copy Writer文案撰写Art Director艺术指导 Visualizer视觉成型Concept概念 Idea点子Concept Development Idea Generation发想Rough Cut初剪带 A Copy，Duble-head看片带B Copy Station Copy播出带Umatie Betacam 〔一种录像带的格式〕One Inch Tape一寸带 Master Copy原片Soundtrack音轨 Censorship送检带Finished Artwork完稿 Color Separation分色Color Proof打样 Photograghy摄影Ustration插画 Air Brush喷修Typesetting打字〔照排〕 Film菲林、网阳片Market Research市场调查 Consumer A & U Study消费者态度，行为调查Central Location Test定点调查 Focus Group Discussion座谈会Research Report测试报告 Top Line Report摘要报告Research Proposal市调方案 Field Work调查Brand Awareness品牌知名度 Aided Awareness提示后品牌知名度Local Currency本地货币 Hard Currency强势货币Pitch比稿 Partnership伙伴关系Hand-outs，Hard Copy 硬拷贝〔纸上的文件〕InterviewSurekeepAAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户筹划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比拟广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体筹划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业效劳型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 播送媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通顶峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告本钱效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase 〔pop〕焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、筹划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动筹划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最正确面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非群众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告筹划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略筹划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法那么brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 桔祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计〔总〕覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体方案net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位)double truck 双页／，告(跨页)facing 一个广告牌(户外媒体单位)franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购置media buying service 媒体购置代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点本钱cost per thousand(CPM) 每千人本钱earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA〔Account Assistant〕客户助理Action Plan 行动方案AD〔Account Director〕客户总监Add Value 附加价值Ads〔Advertisement〕广告Advertorial付费软文AE〔Account Executive〕客户代表、客户主任Agency 代理商AM〔Account Manager〕客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介〔附在新闻稿后面的关于该公司的简短介绍〕Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理参谋公司Brand Management品牌管理Brand Planning/Designing品牌筹划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU 〔Business Unit〕业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业方案Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业开展Career Planning职业方案Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最正确公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI〔Corporate Identity〕企业形象CIPRA〔China International Public Relations Association〕中国国际公共关系协会CIS 〔Corporate Identity Sysetm〕企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准那么Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant参谋Consumer Buying Process 顾客购置过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control本钱控制Cost Management本钱管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理筹划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置〔装饰〕Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM 〔Direct mailing 〕直邮Domain Name Registration 域名注册Donation捐赠EC〔East China)华东Editorial Calendar媒体刊登方案Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件筹划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料〔数字或其他材料〕FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG〔Grand China〕大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt 〔Government〕政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan鼓励方案Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR〔Institute of Public Relations〕英国公共关系协会IPRA〔International Public Relations Association〕国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV 〔Individual Software Vendor〕独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA〔Large Account〕大客户LE 〔Large Enterprise〕大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期工程Lucky Draw 抽奖Marcomm〔Marketing Communications〕营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media群众媒体MB〔Medium business〕中客户MC〔Master of Ceremonies〕主持人MC〔Middle China〕华中MD〔Managing Director〕董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI〔Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC〔North China〕华北NE 〔Northeast China〕东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW〔Northwest China〕西北Objective Diagnosis目标诊断Offering 效劳内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP〔Out-of-Pocket〕杂费、日常工作发生的本钱Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV〔One Voice〕一个声音Photo Library图片库Planning Phase 筹划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关参谋效劳市场PR Consulting Practice公关参谋实务PR Consulting Service公关参谋效劳PR Consulting Tools公关参谋工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准那么PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业参谋Professional fee专业效劳费Professional Grading专业等级Project Life Cycle工程生命周期Project Management工程管理Project Owner工程委托人Project Title工程标题Project公关工程Proposal公关建议书PRSA〔Public Relations Society of America〕美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关参谋Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的工程经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回忆、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE〔Senior Account Executive〕高级客户代表、高级客户主任SAM〔Senior Account Manager〕高级客户经理SB 〔Small business〕小客户SC〔South China〕华南Scope Management范畴管理Seminar研讨会Senior Consultant高级参谋Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV 〔Share of Voice〕Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助筹划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供给商Survey调查SW〔Southwest China〕西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD 〔To be Detail〕需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供给商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP〔Vice President〕副总裁VSB 〔Very small business〕特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management 撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位本钱CPP千人本钱CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect播送电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查效劳公司rating services电台指定时间run-of-station受众总数total audience总体受众方案total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网效劳供给商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介筹划用语广告印象advertising impression广告反响曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation本钱效益cost efficiency单位本钱cost per point千人本钱cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics 媒介media媒介筹划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。

the advertising game教案-范文模板及概述示例1:《the advertising game教案》教学目标：学生将学会如何设计和创建有效的广告，了解广告对消费者的影响，并掌握广告行业的基本内容。

课程内容：1. 介绍广告的历史和发展2. 解释广告的作用和目的3. 探讨不同类型的广告（电视广告、平面广告、数字广告等）4. 分析广告中的营销策略和心理学原理5. 学习如何制作广告素材和广告文案6. 实践练习设计和创意广告教学方法：1. 讲授与讨论：介绍广告的相关知识和理论，引导学生思考广告的影响力和策略。

2. 媒体分析：分析现有的广告案例，让学生了解不同广告形式和风格。

3. 小组合作：学生分组进行广告创意实践，共同设计并展示他们的广告作品。

4. 角色扮演：让学生体验广告从策划到实施的全过程，锻炼团队合作和沟通能力。

评估方法：1. 广告设计作业：学生根据课程要求设计并制作广告素材。

2. 广告分析报告：学生撰写关于一则广告案例的分析报告，评价广告效果和营销策略。

3. 小组展示：学生以小组形式展示他们的广告作品，并接受同学和教师的评估和反馈。

教学资源：1. 课程讲义和教材：包括广告概论、广告设计原则、广告创意方法等内容。

2. 广告案例和视频素材：用于分析和讨论经典或新颖的广告作品。

3. 设计软件和工具：如Photoshop、Illustrator等，用于广告设计和制作。

通过本教案的学习，学生将能够深入了解广告行业的运作方式和创意思维，培养广告设计和营销策略的能力，为未来从事广告相关职业或创业打下扎实的基础。

示例2:Title: The Advertising Game Lesson PlanIntroduction:Advertising plays a crucial role in today's business world, influencing consumer behavior and driving sales. Teaching students about advertising can help them understand the tactics used by companies to convince customers to buy their products or services. In this lesson plan, students will learn the basics of advertising and participate in a fun and interactive activity called "The Advertising Game".Objective:- To introduce students to the concept of advertising and its importance in the business world- To help students understand the different strategies used in advertising- To engage students in a hands-on activity that allows them to create their own advertisementsMaterials Needed:- Whiteboard and markers- Printouts of various advertisements from magazines or newspapers- Posters or markers for students to create their own advertisements- Props or costumes for the advertising gameLesson Plan:1. Introduction (10 minutes):- Start the lesson by asking students what they think advertising is and why it is important.- Show students examples of advertisements from magazines or newspapers and discuss the different strategies used in each ad.2. Discussion (15 minutes):- Lead a discussion on the different types of advertising (e.g. print, television, online) and the target audience for each.- Discuss the importance of branding and creating a unique selling proposition (USP) in advertising.3. The Advertising Game (30 minutes):- Divide the class into groups of 4-5 students.- Assign each group a product or service to advertise (e.g. anew snack, a trendy clothing brand).- Give students time to brainstorm ideas for their advertisements, including slogans, visuals, and target audience.- Have each group present their advertisement to the class, explaining their creative choices and marketing strategies.4. Reflection (10 minutes):- Lead a discussion on the effectiveness of each group's advertisement and what they learned from the activity.- Ask students to reflect on how advertising influences their own buying decisions and attitudes towards brands.5. Extension Activities:- Have students create a mock advertising campaign for a real-world product or service.- Watch and analyze commercials or online ads as a class, discussing the persuasive techniques used.Conclusion:By the end of the lesson, students should have a better understanding of advertising and its impact on consumer behavior. The hands-on activity of creating their own advertisements allowsstudents to apply their knowledge and creativity in a fun and interactive way. The Advertising Game lesson plan is a valuable tool for teaching students about the power of advertising in the modern business world.示例3:Title: The Advertising Game Lesson PlanIntroduction:In today's media-saturated world, advertising has become an integral part of our daily lives. From television commercials to social media posts, we are constantly bombarded with messages trying to sell us products and services. Teaching students about advertising is important as it helps them become more media literate and critical consumers.Objective:The objective of this lesson plan is to introduce students to theworld of advertising, help them understand how advertisers use persuasive techniques to sell products, and encourage them to think critically about the ads they see.Materials:- Examples of print and digital advertisements- Whiteboard and markers- Worksheets with analysis questions- The Advertising Game handout- Prize for the winning team (optional)Lesson Plan:1. Introduction (15 minutes):- Start the lesson by discussing with students what advertising is and why companies use it to promote their products.- Show examples of print and digital advertisements and ask students to identify the persuasive techniques used in each.2. The Advertising Game (30 minutes):- Divide the class into teams of 3-4 students.- Distribute The Advertising Game handout, which includes a series of scenarios where students have to create a fictional product and come up with an advertising campaign for it.- Give students 15 minutes to work on their campaigns, focusing on the target audience, messaging, and persuasive techniques they will use.- After the time is up, have each team present their campaign to the class.- Encourage students to discuss and critique each campaign, pointing out strengths and areas for improvement.3. Wrap-up (15 minutes):- Engage students in a discussion about the role of advertising in society and how it influences consumer behavior.- Ask students to reflect on the advertising campaigns they see in their everyday lives and consider the impact they have on their own purchasing decisions.- Award a prize to the winning team, based on creativity and effectiveness of their campaign.Conclusion:By the end of this lesson, students will have a better understanding of how advertising works and the importance of being critical consumers. This lesson plan can be adapted and expanded upon to include more in-depth discussions on specific advertising techniques and the ethical considerations of advertising. Ultimately, the goal is to empower students to make informed choices in a world where advertising is constantly vying for their attention.示例4:教案标题: The Advertising Game教学目标:1. 了解广告的基本概念和特点2. 掌握广告策略和解析广告的技巧3. 学习广告的影响和价值观4. 通过游戏方式提升学生实际应用广告知识的能力教学内容:1. 广告的定义和分类2. 广告的目的和原则3. 广告策略和执行4. 广告分析的方法5. 广告的影响和社会责任感教学方法:1. 讲解2. 游戏3. 讨论4. 分组活动教学步骤:1. 介绍广告的基本概念和特点2. 演示不同类型的广告，并讨论其策略和执行方式3. 分组进行一个广告游戏，让学生模拟设计广告，并解析其影响和价值观4. 讨论广告的影响和社会责任感，引导学生思考广告的积极和消极影响5. 总结教学内容，鼓励学生思考如何应用广告知识，提升自己的广告素养教学评价:通过学生对游戏中广告设计和分析的表现，能够评估其对广告概念和技巧的掌握程度。

2013年12月21日雅思A类大作文题目：Science tells us that some activities are good for our health, while some others are bad. Despite knowing that, millions of people all over the world continue with unhealthy activities. Why do you think this is the case and what might be done to change this?(Word count=279)2013年12月21日雅思A类大作文范文：As the saying goes, old habits die hard, but unluckily not all habits are good. More astonishingly, there still are people who knowingly carry on with their routines that will corrupt their health.The most obvious reason for the situation is the lack of willpower, and smoking is a perfect example. Though people start smoking for various reasons in the first place, giving up seems to be the hardest thing to do. Almost all smokers know the negative impact that smoking will have on their health, but few people are mentally strong enough to leave the bad habit behind.More often than not, bad habits are kept as sacrifice made for other “higher” purposes. Some people just believe that looking gorgeous is more important than staying healthy, and hence the 10-inch high heels and diet pills instead of working out in a gym. Some others are literally working around the clock for a better life, putting their health on the line.Admittedly, there are situations where people are helpless. In some countries, drinking is a crucial component in business events, for which some negotiators are somehow forced to drink, if not heavily, to strike the deal. Additionally and as a worse scenario, some office workers have to chronically work overtime to win the favours from their superiors and safeguard their positions.To help the situation, two folds of governmental involvement are needed. First, though the choices are after all the individuals’ to make, the government needs to promote the health awareness and give a full display of the lurking hazards. In particular areas, governmental interference, stipulating maximum working hours for example, is within reason and will help concerned individuals.2013年12月14日雅思A类大作文题目：In many countries, young people are leaving their homes in rural areas to study or work in cities. What do you think are the reasons for this? Do the advantages of this development outweigh the disadvantages?(Word count=306)2013年12月14日雅思A类大作文范文：As the old saying goes, “East or west, home is best”, but crowds of young people are abandoning their rural homes for better life prospects in the cities. The migrating youths, for work or academic purposes, however, bring more troubles than benefits to both their homes and destination areas.It is generally believed that people hope to change for the better, and in this case, they are. Cities are celebrated for their education resources and job opportunities. On the one hand, rural talents for all their potentials and dedication will most likely benefit from the faculties and facilities in urban education bodies. On the other hand, workers most likely find themselves in a better working environment after they move to cities: job hunting, career development, and entrepreneurship are duly blessed with more opportunities. With the two points mentioned above, rural youths do move to cities for good reasons.Despite the personal agenda achieved, problems outweigh benefits. On the side of education, rural talents, who study in cities, might become content, and carry on with their new life rather than make themselves useful in their hometowns. In that case, brain drain in rural areas will be evident. Moreover, with the influx of students, urban education facilities will have to be shared, and academic performance could be compromised. As far as job market is concerned, with cities enjoying increased human resources, a lack in rural labour force is foreseeable with the young moving to cities. Meanwhile, urban areas are confronted with an over-crowded job market, which in time might work to the disadvantage of every worker, urban or rural.In sum, young rural population rushes into cities to study or work to their own advantage, but the migration threatens both cities with competitive job market and seemingly shrinking education facilities, and rural areas with brain drain and reduced workforce.2013年12月12日雅思A类大作文题目：More and more people buy a wide range of household goods like televisions, microwave ovens, and rice cookers. Do you think this is a positive or negative development? (Wordcount=299)2013年12月12日雅思A类大作文范文：The increasing purchase of home applicances domestic thrift, food safety and household convenience, and thus validated by most. However, with a second thought, this article believes the trend is, generally speaking, a negative one.2013年12月7日雅思A类大作文题目题目：In recent years, “responsible tourists” have paid attention to preserving both culture and environment of the places they visit. However, some people say that it is impossible to be a “responsible tourist”. To what extent do you agree or disagree?2013年12月7日雅思A类大作文范文：branding and advertising in a prompt and effective manner. Meanwhile, word of mouth proves to be powerful as everyone is entitled to their opinions and able to share their verdicts with modern communication tools.To guarantee positive publicity and maintain their prestige, producers have come to the understanding that quality and service are winning cards. The claim can be safe that most well-known products merit praise, be it for manufacturing history, choice of materials/ingredients, or product efficacy. Thus, the good name of a product and its qualitytrack along, especially when the product has been on the market for a relatively longer period.However, problemsarise when famous products are purchased by consumers with different psychologies and financial backgrounds. When people have to save, to bankrupt themselves, or even resort to illegal means to “afford”something high-end, the consuming behaviours are naturally harmful. Moreover, people lean to big brands because of the belief that certain bands are equal to higher social status. In that case, the purchase is insensible and most likely vanity-oriented; personal finances and social values are in jeopardy.In sum, product quality and publicity induce recognition, and the pursuit of famous brands can be in harm’s way if individual finances and the real needs for purchase are not taken into consideration.2013年11月21日雅思A类大作文题目：As part of education, students should spend a period of time studying and living in a different country to learn language and culture. To what extent do you agree or disagree?2013年11月16日雅思A类大作文题目：Some languages are increasing in use, while the use of many others is declining. Do you think this is a positive or negative development?2013年11月9日雅思A类大作文题目：Young people who commit serious crimes, such as robbery or violent attacks should be punished in the same way as adults. To what extent do you agree or disagree?(Word count=269) 2013年11月9日雅思A类大作文范文：Crimes can be detestable, while minor offenders and their crimes are from timeand equally punish minor criminals—an opinion that this essay is against.To begin with,minors are yet to approach their maturity, and their crimes, albeit serious, should be punished with the consideration of their young age. Internationally speaking, countries might define the start of adulthood differently—18 being the most common—but they commonly believe that there is a distinctionbetween minor crimes and adult crimes. Minors are likely to be given a better chance for rehabilitation when they commit crimes because of their inexperience of life and possibly better life prospects. In that case, milder punishments are inflictedon juvenile delinquents: lesser sentencing and relatively less harsh correction facilities are introduced in their cases.Moreover, considering the correction process, minor offenders should not be punished equally as adult criminals. Despite the above-mentioned arguments thatare in young offenders’ defense, crimes, especially felonies by minors, deserve heavy punishment to deter crimes and reduce the harm of those crimes to the society. However, sending minors to adult prison might entailunexpectedly negative results. First, minors are naturally closer to more sophisticated criminals and crimes,which aggravate juvenile delinquency. Second, when in adult correctional facilities,young criminals might be threatened by assaults by adult prisoners, mostly sexually, which is nowhere closer to the purpose of rehabilitation.In sum, law breakers, be they minors or not, should be punished fortheir wrongdoings, but lesser sentences and special correctional facilities might be more reasonable and helpful.2013年10月26日雅思A类大作文题目：The rise of living standard in a country often only benefits cities rather than rural areas. What problems can be caused? How can these problems be reduced?(Word count=300) 2013年10月26日雅思A类大作文范文：Differences, on the bright side, enrich the variety of the world. However, differences, in this case originated from policy partiality and regional imbalance, are discouraging: only urban areas are blessed withliving standard improvements. In contrast, less developed areas suffer from such problems as an influx of population, weakening agriculture, and less care for the young and old.To begin with, problems loom large when a huge rural population migratesinto cities. The sudden increase of city dwellers instantlytranslates into congested traffic, job competition, a rise in daily expenditure, and more polluted environment. To decrease the burden of cities, higher entrance standards are to be set so thatunreasonable migration can be curbed to some degree, for exampleincreasing property pri ce and raising job qualifications.Subsequently, with population, labour force in particular, staying in cities, agriculture suffers. Farming is still a generally labour-intensive industry in the world. Thus, less labour force means agricultural instability, and national instability in the bigger picture. With lurking food shortage, governments are compelledto enact favourable policies towards agricultural production as in subsidies in produce price and investment in modern farming technologies.Moreover, when farming lands are abandoned, family members are left behind. It is not likely for migrating rural citizens to bring to cities their less socially competitive family members, i.e. the elderly and the young. With a huge age difference present, either the old or the young can barely take care of the other. In this case, governments will have tostep in again to set up nurseries, schools, and retirement homes to accommodate the less-cared-for rural population.In sum, negative situations resulted in regional differences are about waning agriculture, less care for children and senior citizens, and common urbanisation-related problems. Governmental control and adjustments, with policy and/or investment, are the cure.2013年10月12日雅思A类大作文范文题目：Economic progress is one way to measure the success of a country. Some people think other factors are also important. What other factors should be considered? Within these factors, do you think any one is more important than the others?(Word count=284)范文：National success can be quantified in various ways, and, as commonly perceived,literacy and indigenous culture are two standards besides economic success, and this essay sides with the idea that economy is of the utmost importance.As the stimulus of national prosperity, literacy, i.e. education, is a considerablyvalued parameter. How well nationals are educated directly impacts onindividual lives: not only can citizens be blessed with a healthy lifestyle for the knowledge they acquire through schooling, but also enjoy the fruits of their valued and valuable work. On a national level, only with the overall increase of literacy of the masses, can a country be greeted with bettered social prospects.Indigenous culture is something with which a country distinguishes itself fromits international counterparts. Without local/national culture, be it about as significant as financial management or as trivial as table manners, a country will over time lose its identity andbe ultimately overwhelmed by globalisation. When national identity is at stake, the discussion of national success becomes so irrelevant as to be futile.Most importantly, economic prosperity is the foundation of a country and what the other two aspects mentioned above are based on. Economic success is as concerned with the economic takeoff as addressing the daily needs of nationals. It is not difficult to envisage what a country would be like when such basic life necessities as food and drinking water are scarce. After daily life is taken care of in a stable economy, education will be attached importance to for further economic improvement. Meanwhile, cultural heritage will be better preserved with financial support.In sum, economy, literacy, and culture comprise of national success, among which economic development assume the utmost importance.force can be threatened by an economic and/or political agenda of the rich countries: the Middle East and third-world countries are textbook examples.In conclusion, aid aiming at long-term national development is generally favourable to poor countries; developed countries, offering their helping hand, are helping themselves more than their poverty-stricken counterparts.2013.9.28雅思考试A类大范文题目：Some people think they have rights to use as much fresh water as they want. Others believe that the use of fresh water should be tightly controlled by the government as it is a limited resource. Discuss both views and give your own opinion.(Word count=308)范文：In Dubai, instead of sport cars and luxury housing, wealth and status areuniquely displayed by swimming pools. When the caseis magnified to a global scale, some argue that uncontrolled consumption of fresh water is intrinsic human rights, while the other side tends to impose governmental control in the matter. Personally speaking, neither view stands examination; the key is public awareness of the weight of the problem.To use an unlimited amount of fresh water is theoretically reasonable but environmentally harmful.In theory, as long as the (water) resource is paid for, the holder/buyer should have the right to dispose the purchase freely. However, as a shrinking natural resource and a daily necessity, fresh water reserve is of national and even global concern. Thus, despite individual wealth, the resource should beshared through a relatively fair-to-most mechanism.The belief in governmental control on fresh water usage is well intended but operationally impossible.With fresh water emergency, government interference seems only reasonable to ensure social stability and national development. But with economic rules in play, fresh water, even as an indispensable resource, has a price, and when there is a price, water will ultimately “trickle” to the rich through public or private dealingsthough a governmental ration on water is enacted.To address the emergency of fresh water reserve, a universal awareness needs to be fostered.Confronted by unprecedented natural resource scarcity, humans have come to the realisation that nobody wins if the world fails. Everyone on the planet needs to share the burden and contribute accordingly to economizing on fresh water resource with such small yet incessant efforts as taking a quick shower and fixing dripping taps.In conclusion, instead of the wanton use of fresh water by individuals and governmental control, global awareness of preciousness of fresh water reserve and related measures are going to work.2013.9.21雅思考试A类大范文题目：Throughout history, people have dreamed of living in a perfect society, but they have not agreed on what an ideal society would be like. What do you think is the most important element of a perfect society in modern world? How can people work towards achieving an ideal society?2013.9.12雅思考试A类大范文题目：Countries with a long average working time are more economically successful than those countries which do not have a long working time. To what extent do you agree or disagree?(Word count=282)2013.9.12雅思考试A类大范文正文：“No pains, no gains” is a life motto generally held true. However, whether it applies to national economic growth is in question: some believe the longer working hours are, the more successful economy will be. Surprisingly or not, this articleis setting out to argue against the point made in the topic.In the pre-industrialisation age, prolonged working hours did lead economy to prosperity.Before the advent of steam engine and other machinery that would replace humans, manpower was the core of production. Thus, accumulated work naturally boosted production and ultimately economy. In this scenario, the statement in question does hold truth.Nevertheless, in this age of IT, longer working time does not and should not translate intoeconomic success.The shift of economic growth from being“labour-intensive” to “knowledge-based” has been growingly evident.Machines, digital or mechanical, are swiftly laying humans off their jobs, or at least part of their jobs, and it is the height, depth and width of technological development that contribute to economic boom.Additionally, economic growth somehow shortens working time. In concession, even though economic success does hinge on intensive labour and long working hours, what happens next would be short working hours. With wealth brought by hard work, individuals would turn to seek an elevated life style, with personal interests nurtured and individual aspirations attended. Consequently, the increase in all non-work2013年8月29日Scientists believe computers will become more intelligent than human beings. Some people think the development has a positive impact, others think it is negative. To what extent do you agree or disagree?Sample Answer首段：社会背景+正反向观点+自己观点Along with the highly-developed science and technology especially for Internet popularizing, computer invented by human seems to more intelligent than human in plentiful fields. However, some individuals deem that the impact brought about by computer will be potentially unfavorable. Others, nevertheless, including me, tend to deem that the computer bringing about the energetic motivation is prominent, given all-round improvement of efficiency of operations and improvement of quality of life.第二段：外因+例证To begin with, the positive impacts brought about by utilizing the intelligence of computer give rise to the all-round improvement of efficiency of operations. For example, both for corporations and small businesses, computer has already been an indispensable part of office. Employees utilizing the computer can send emails to communicate with each other, compile the relevant work statements and develop applied software to replace the original work that demands plentiful labors, etc. Secondly, conducting teleconference and remote transaction by the means of a growing number of enterprises utilizing computer can greatly save relevant financial resources, material resources and manpower to promote the production efficiency improve further. From this point, the intelligence of computer plays the incomparable role in promoting the improvement of productivity.第三段：内因+例证In addition, the active influences brought about by applying computer intelligence can improve the quality of life of human. In current society, it is essential to cater for the needs of such a heavy population at the higher pace with best quality. The computer intelligence popularizing makes it possible to cater for the need of quantity and quality of products required in daily life. Besides, computer provides the unprecedented platforms and opportunities for people to obtain various resources and information that they are required with. Lastly, utilizing the computer promotes the emotional intercommunication between people, without territorial restrictions and time constraints.第四段：让步段：另一观点合理性+对此观点反驳Admittedly, the computer utilizing will increasingly replace certain jobs that have been done by human, besides, it can also cripple the subjective initiative of human to form the situations of vicious spiral of over-depending on computers. However, almost all of computer doing the relevant jobs that should have been done by humans are humdrum, repeatability and even dangerousness, what is more, computer utilizing can make it possible to stimulate human themselves imagination and creativity to make computers be in better service of human .第五段：结论段：On balance, after summarizing the outlined perspective above, I am convinced that the computer utilizing and popularizing can contribute to the comprehensive improvement of social productivity and quality of life of human. Meanwhile, utilizing computers by human should be more advisable to avoid the situation generated by applying it inappropriately.2013年8月24日Some people think that in this modern world people are getting dependent of each other. Others think the modern world gets people more independent of each other. Discuss both views and give your own opinions.第一段：社会背景描述+正向/反向观点表达+ 自己观点Along with the highly-developed science and technology and all-round improvement of production efficiency, modern society dominated by industrial manufacturing makes it possible to change the relation between individuals to a large extent. Therefore, some individuals deem that people tend to increasingly depend on each other. Others, nevertheless, including me, are convinced that modern society makes people become more independent of each other than ever before, given changes of working environments and individual values.第二段：外因+例证To begin with, the increasing complexity of working environments resulting from modern society gives rise to more independence of individuals. For example, huge pressures, fierce competitions and detailed and specific division of labor in modern society need people to accomplish relevant jobs more independently of each other in spite of existing collaboration with each other. Hence, dedicating more time and energy into their own work means reducing the time devoted to working by relying on others. From this point, the increasing independence of people living in modern society is the irreversible tendency of the society.第三段：内因+例证In addition, the great changes of individual values evoked by modern society makes people turn out to be more independent. To be better qualified for work and stand out from the crowds , a growing number of individuals are inclined to more emphasizing on the comprehensive improvement of skills instead of seeking and relying on assistance from outside and from others, tackling numerous and complicated issues that they are confronted with independently .第四段：让步段另一种观点的合理性+对此观点反驳Admittedly, completion of plentiful of projects and tasks need the coordination and cooperation of team to cope with instead of merely depending on individuals, therefore, themutual reliance between people becomes more intensified. However, the cooperation is based on the efforts of independent individuals in possession of relevant skills and qualifications, that is to say, the dependence of the individuals is the vital key to impacting collaboration. Undeniably, the independence of individuals required by the current society is more prominent than dependence of each other.第五段：总结全文+提出建议On balance, after summarizing the outlined perspectives above, I am convinced that complexity of working environments and changes of individual values in the modern society lead to more independence among people, which is also the essential characteristic required by developments of the current society , meanwhile, confronting with the arduous and complicated tasks could enhance mutual collaboration further.2013年8月3号雅思A类大作文题目大作文：In many countries today, people in cities either live alone or in small family units, rather than in large, extended family groups. Is this a positive or negative trend?一、写作方法：一波三折：首段：背景描述+ 论点转述(正向/ 反向) + 自己的观点第二段：支持/反对的观点论点+例证第三段：支持/反对的观点论点+ 理由第四段：让步段“让步+转折句”即观点的合理性，+对此观点的反驳第五段：总结全文+强调观点+得出结论(提倡的解决措施)二、思路分析：第一段：1. 题目中的社会背景In many countries today, in cities, to live alone or in small family units 在当今的很多国家，单独居住或在小家庭居住2. 题目观点live alone or in small family units 单独居住，或者在小家庭里rather than in large, extended family groups. 而不是大家庭3. 支持的观点living alone or with partners 单独居住或者与伴侣(伙伴)to be common and irreversible tendency 普遍而不可逆转的趋势第二段：支持单独居住或在小家庭中居住论点+例证huge economic burden 沉重的经济负担+ insuperable territorial restrictions 无法克服的地域限制+ the example (example 1 : 解释沉重经济负担+二：2解释地域限制) 第三段论点+理由支持单独居住或在小家庭中居住理由1 ：The weakening values toward traditional family and marriage 传统的婚姻以及家庭的观念的弱化+ 理由2 ：the improvement of comprehensive quality 自身素质的提升第四段合理理由+对此观点反驳合理观点：1)emotional communication between family members家庭成员间情感交流2) enough care from their parents 来自父母的照顾反驳理由：1) get contact with each other conveniently and fast便捷交流2) the lack of the skills of solving-problem and collaboration with others 缺乏解决问题的技能以及与他人合作的能力第五段总结全文+强调观点+得出结论(提倡的解决措施)总结全文+强调观点The justification of living alone or in small family units,单独居住或在小家庭居住的合理性得出结论The more encouragement of spending time with parents更多的鼓励与父母在一起Sample essay首段：People living in nuclear families demonstrated that they are more inclined to live alone or merely with partners instead of accompanying family members and relatives. After serious consideration, I deem that living alone or with partners merely is not only the common phenomenon but also the irreversible tendency, due to various pressures and their own values.第二段：论点+例证The huge economic burden coming from the outside and the insuperable territorial restrictions force individuals to make the determination of living alone or with partners. Firstly, the extremely expensive housing price can make it impossible for a sizeable percentage of individuals working in metropolises to purchase house, let alone the house large enough to accommodate the extended family, so they are forced to choose to rent or live in the small family units to be more practicality. Besides, working in metropolises where the places are far away from their parents, individuals have no choice but to live alone or just with partners and also to be a practical and effective way to reduce the economic pressure triggered by relatively high living expenses .第三段论点+理由句In addition, comparing with the old generation, young generation having single-handed life or just with the partners has weakened values toward the traditional family and marriage. Besides, In order to adapt to the furious competitiveness and stand out from the crowds, they need to devote more time and energy into improving the comprehensive quality instead of concentrating on personal emotions or dealing with the trifles evoked by family members or relatives in dailyroutine. For this point, living alone or in nuclear families is the suitable choice for a sizeable percentage of individuals.第四段让步段：另一种观点的合理性+对此观点的反对Admittedly, living in extended family can be conducive to enhancing the emotional communication between family members. Besides, the youth can obtain enough care from their parents. However, along with the popularization of Internet and the development of communication industry, people can get contact with each other conveniently and fast in spite of locating in different places. Meanwhile the over-dependence on parents can lead to lack of problem-solving skills and collaboration with others.结论：总结全文+强调观点On balance, according to the reasons outlined above, it is easy to comprehend that it is justified for people in metropolises choosing to live alone or in small family units to be given the foremost consideration. Meanwhile, it is highly recommended that the youth should be encouraged to spend more time with parents if the conditions permit.2013年7月18日雅思A类大作文题目：Do you think the development of internet is a positive or negative trend?2013年7月27日雅思A类大作文题目：。

nike营销策划方案英语Table of Contents:1. Executive Summary2. Introduction to Nike3. Market Analysis4. Target Market5. Competitive Analysis6. Marketing Objectives7. Marketing Strategies8. Product Development and Innovation9. Branding and Advertising10. Digital Marketing and E-commerce11. Social Responsibility Initiatives12. Sales and Distribution13. Budget Allocation14. Evaluation and Control15. Conclusion1. Executive Summary:Nike is a globally recognized sportswear brand that aims to inspire and empower athletes of all levels with innovative products. This marketing plan showcases strategies that align with Nike's mission and vision, emphasizing its commitment to customer satisfaction, brand loyalty, and social responsibility. The plan outlines various marketing strategies, including product development and innovation, branding and advertising, digital marketing and e-commerce, social responsibility initiatives, sales and distribution, and budget allocation. By implementing these strategies, Nike aims to maintain its competitive edge and strengthen its position in the market.2. Introduction to Nike:Nike, established in 1964, is currently one of the world's leading sportswear companies. The company designs, manufactures, and markets athletic footwear, apparel, equipment, and accessories. Nike operates globally with a presence in over 160 countries and servesathletes from diverse sports disciplines. The brand has become highly synonymous with high-performance athletic footwear and apparel, garnering immense popularity among athletes and sports enthusiasts.3. Market Analysis:The sportswear market is constantly evolving with an increasing demand for technologically advanced products, rising health consciousness, and the growing trend of athleisure. The global sportswear market is expected to reach a value of $231.7 billion by 2024, with Asia-Pacific being the fastest-growing region. Key market drivers include increased participation in sports, the influence of social media, and rising disposable incomes in developing economies.4. Target Market:Nike's target market consists of athletes and sports enthusiasts of all ages, genders, and levels of expertise. The company caters to professional athletes, amateur athletes, fitness enthusiasts, and everyday individuals seeking comfort and style. Nike's marketing efforts focus on segments such as running, basketball, soccer, training, and outdoor sports, as well as lifestyle and athleisure.5. Competitive Analysis:While Nike dominates the global sportswear market, it faces competition from other renowned brands such as Adidas, Puma, Under Armour, and Reebok. These competitors pose constant challenges through their innovative product offerings, pricing strategies, endorsements, and brand presence. Nike's ability to stay ahead lies in its continuous investment in research and development, bolstered by its strong brand image and endorsement deals with prominent athletes.6. Marketing Objectives:The marketing objectives for Nike are as follows:- Increase market share by 5% within the next two years.- Enhance brand awareness and brand loyalty among targeted segments.- Expand the customer base by targeting new and emerging markets.- Strengthen Nike's reputation as an innovative and sustainable brand.- Increase online sales and improve customer engagement through digital platforms.- Promote social responsibility initiatives to create a positive impact on society.7. Marketing Strategies:To achieve the marketing objectives, Nike will adopt the following strategies:a) Product Development and Innovation:- Continuously invest in research and development to introduce cutting-edge products.- Collaborate with athletes and influencers for product development and testing.- Focus on sustainability initiatives, including environmentally friendly materials and manufacturing processes.b) Branding and Advertising:- Develop emotionally engaging campaigns that resonate with the target audience.- Leverage Nike's brand ambassadors to create authentic connections with consumers.- Utilize traditional and digital channels for effective brand communication.c) Digital Marketing and E-commerce:- Enhance the online shopping experience through user-friendly interfaces and personalized recommendations.- Leverage social media platforms for content creation, influencer collaborations, and targeted advertising.- Implement data-driven marketing strategies for better customer segmentation and targeting.d) Social Responsibility Initiatives:- Engage in community outreach programs and partnerships to promote sports and active lifestyles.- Implement environmental sustainability practices and communicate these efforts to consumers.- Promote diversity and inclusion through inclusive marketing campaigns and initiatives. e) Sales and Distribution:- Strengthen relationships with retailers and distributors to expand market reach.- Leverage e-commerce platforms for direct sales to reach customers in remote areas.- Enhance customer service to ensure a seamless buying experience.8. Product Development and Innovation:Nike's success relies on a continuous cycle of research, development, and innovation. The company should focus on developing technologically advanced products to meet theevolving needs of athletes. Key areas for product development and innovation include footwear, apparel, and equipment that enhance performance, comfort, and style. Additionally, Nike should prioritize sustainability initiatives through the use of eco-friendly materials and manufacturing processes.9. Branding and Advertising:Branding and advertising play a crucial role in building and maintaining Nike's brand image. Nike should create emotionally engaging campaigns that inspire and motivate consumers. These campaigns should highlight the brand's values, mission, and commitment to athletes. Leveraging Nike's brand ambassadors, including professional athletes and influencers, will further strengthen consumer connection and brand loyalty. Traditional media channels, digital platforms, and social media networks should be effectively utilized for brand communication and promotion.10. Digital Marketing and E-commerce:In today's digital era, an effective online presence is essential for any brand's success. Nike should focus on enhancing the online shopping experience through user-friendly interfaces, personalized recommendations, and secure payment options. Social media platforms should be utilized for targeted advertising, influencer collaborations, and content creation. Moreover, data analytics should be implemented to improve customer segmentation and targeting, as well as to enhance marketing campaigns.11. Social Responsibility Initiatives:Nike has a strong commitment to social responsibility, and these efforts should be integrated into its marketing strategies. Nike's initiatives should focus on community outreach programs that promote sports and active lifestyles. Environmental sustainability practices should also be emphasized, including the use of eco-friendly materials, responsible manufacturing processes, and energy conservation. By communicating these initiatives to consumers, Nike can create a positive impact on both society and the environment.12. Sales and Distribution:Nike should strengthen its relationships with retailers and distributors to expand its global reach. Partnering with key retailers and exploring emerging markets can help increase market penetration. Additionally, e-commerce platforms should be leveraged to enable direct sales to customers, particularly in remote areas that may have limited access to physical stores. Improving customer service through prompt responses, efficient delivery, and hassle-free return policies will further enhance the overall buying experience.13. Budget Allocation:Assigning a suitable budget for different marketing initiatives is crucial for achieving the marketing objectives. While the allocation may vary based on regional and market-specificrequirements, a balanced approach is recommended. Approximately 40% of the budget should be allocated to product development and innovation, 25% to branding and advertising, 20% to digital marketing and e-commerce, 10% to social responsibility initiatives, and 5% to sales and distribution.14. Evaluation and Control:To ensure the effectiveness of the marketing strategies, Nike should set key performance indicators (KPIs) to measure progress. KPIs may include market share growth, brand awareness and perception, customer satisfaction, online sales revenue, and the impact of social responsibility initiatives. Regular monitoring and evaluation of these KPIs will allow for necessary adjustments and improvements to be made.15. Conclusion:Through this comprehensive marketing plan, Nike aims to solidify its position as a leader in the sportswear industry while inspiring and empowering athletes worldwide. By focusing on innovation, branding, digital marketing, social responsibility, and sales and distribution, Nike will continue to connect with its target market, foster brand loyalty, and propel its growth in the dynamic sportswear market.。

marketing用语以下是一些常见的 Marketing 用语：1. Marketing strategy：营销策略2. Marketing plan：营销计划3. Branding：品牌推广4. Product placement：产品放置5. Sales promotion：促销活动6. Advertising：广告7. Direct marketing：直接营销8. Digital marketing：数字营销9. Social media marketing：社交媒体营销10. Search engine optimization (SEO)：搜索引擎优化11. Pay-per-click (PPC) advertising：点击付费广告12. Email marketing：电子邮件营销13. Online marketing：在线营销14. Mobile marketing：移动营销15. Content marketing：内容营销16. Inbound marketing：集客营销17. Outbound marketing：外延式营销18. Cold calling：冷电话推销19. Lead generation：潜在客户生成20. Sales funnel：销售漏斗21. Conversion rate optimization (CRO)：转化率优化22. Landing page optimization：着陆页优化23. Key performance indicators (KPIs)：关键绩效指标24. Customer relationship management (CRM)：客户关系管理25. Market research：市场研究26. Segmentation：市场细分27. Target audience：目标受众28. Positioning statement：定位声明29. Pricing strategy：定价策略30. Distribution channels：分销渠道31. Point of sale (POS)：销售点32. Call to action (CTA)：行动呼吁33. Lead magnets：吸引潜在客户的诱饵34. Email newsletters：电子邮件通讯35. White papers：白皮书好的，以下是更多的 Marketing 用语：36. Case studies：案例研究37. Blogs：博客38. Podcasts：播客39. Webinars：网络研讨会40. Infographics：信息图表41. E-books：电子书42. Whitepapers：白皮书43. Data sheets：数据表44. Product demos：产品演示45. Free trials：免费试用46. Customer testimonials：客户推荐信47. Press releases：新闻稿48. Banner ads：横幅广告49. Radio ads：广播广告50. TV ads：电视广告51. Print ads：平面广告52. Outdoor ads：户外广告53. Point-of-purchase (POP) displays：购买点展示54. Product packaging：产品包装55. Branding collateral：品牌推广资料56. Sales collateral：销售推广资料57. Marketing collateral：营销推广资料58. Event marketing：活动营销59. Conferences：会议60. Fairs and exhibitions：展览会和博览会61. Roadshows：路演62. Webcasts：网络直播63. Corporate events：企业活动64. Product launches：产品发布会65. Reputation management：声誉管理66. Customer relations management (CRM)：客户关系管理67. Brand loyalty：品牌忠诚度68. Market share：市场份额69. Pricing strategies：定价策略70. Sales objectives：销售目标以上是一些常见的 Marketing 用语。

Advertising plays a crucial role in promoting products, services, and ideas to a wide audience. With the advancement of technology and the diversification of media platforms, there are various types of English advertisements that cater to different needs and objectives. Below is a comprehensive summary of some of the most common types of English advertisements:1. Product Advertising: This type of advertisement focuses on promotinga specific product. It highlights the features, benefits, and unique selling points of the product. Product advertisements can be found in various forms, such as television commercials, radio spots, print media, and online banners.Example: "The new iPhone 12 Pro offers the most advanced camera system, enabling you to capture stunning photos and videos in anylighting condition."2. Service Advertising: Service advertisements are designed to promote a company's services. These ads often emphasize the quality, expertise,and convenience of the services offered. Common platforms for service advertisements include television, radio, billboards, and online platforms.Example: "Choose our premium car rental service for a luxurious and stress-free travel experience."3. Branding Advertising: The primary goal of branding advertisements is to build and strengthen the brand image. These ads are often creativeand emotional, aiming to establish a strong connection with the audience. Branding advertisements can be found in various forms, including television, print, and social media.Example: "Feel the magic of our airline, where we promise a seamless and enjoyable journey every time."4. Cause-Related Marketing (CRM) Advertising: CRM advertisements are used by companies to promote social or environmental causes. These ads aim to create a positive image for the company while raising awarenessand funds for the cause. They often appear in various media, including television, radio, and social media.Example: "Join us in our mission to provide clean water to underprivileged communities. Every purchase of our product contributesto this cause."5. Direct Response Advertising: The main objective of direct response advertisements is to prompt an immediate response from the audience,such as making a purchase, calling a phone number, or visiting a website. These ads often include clear calls to action and are commonly found in direct mail, television, and radio.Example: "Act now! Limited-time offer: Get 20% off your first order when you use the promo code 'SAVE20' at checkout."6. Comparative Advertising: Comparative advertisements directly comparea product or service with a competitor's offering. These ads often highlight the advantages of the advertised product or service while downplaying the competition's features.Example: "Our brand new washing machine uses 50% less water than the leading competitor, saving you money on your utility bills."7. Infomercials: Infomercials are long-form television commercials that provide detailed information about a product or service. These ads often include testimonials, demonstrations, and a strong call to action.Example: "Discover the revolutionary health benefits of our fitness equipment. Watch this infomercial to learn more and order yours today."8. Sponsorship Advertising: Sponsorship advertisements involve companies paying to associate their brand with an event, program, or content. This type of advertising can be found in sports, entertainment, and cultural events.Example: "Enjoy the excitement of the sports event, brought to you by our trusted partner."In conclusion, the world of English advertising is vast and varied, offering numerous opportunities for companies to reach their target audience effectively. By understanding the different types of advertisements and their unique characteristics, businesses can create compelling campaigns that resonate with consumers and drive success.。

知名品牌的英文广告标语As the world becomes more and more globalized, the power of branding in terms of marketing and advertising has become increasingly essential. Branding is a vital tool for companies and businesses to effectively sell and differentiate their products and services from their competitors. A well-known brand can reinforce trust, recognition, loyalty and association. One of the essential elements of branding is the tagline or slogan – a short and memorable phrase that encapsulates the brand’s esse nce and promises. In this document, we will explore some of the most well-known and unforgettable slogans of famous brands.Apple's slogan "Think Different" has become a pop culture reference, often referenced in movies, tv shows, and songs. The slogan aims to showcase the brand's rebellious and innovative spirit, celebrating those who dare to think differently while using Apple products. The phrase not only champions individualism but also highlights how Apple's products allow creative expression and self-expression.Coca-Cola has made sure their taglines remain memorable and catchy over the years; their slogans sometimes change depending on the country and target audience. One of their most famous slogans is "Open Happiness," which emphasizes that Coca-Cola brings people together and creates happiness througha simple, refreshing drink. "Taste the Feeling" is anotherwell-known tagline, which connects Coca-Cola to emotions and encourages consumers to indulge in the experience of drinking the beverage.The Nike tagline "Just Do It" has become synonymous with the brand itself, known for its emphasis on the power of perseverance, determination, and athleticism. The slogan is a call to action, urging consumers to pursue their goals no matter what obstacles they may face. The phrase has become iconic, inspiring countless individuals worldwide to push their limits and overcome their fears.Google's slogan "Don't Be Evil" is a perfect example of a tagline encapsulating a company's values and beliefs. Google has always maintained that it prioritizes user privacy and aims to provide transparency and ethical behavior – qualities that are notably absent from other tech companies. The slogan acts as a reminder of Google's commitment to ethical practices and encourages consumers to hold the company accountable.McDonald's "I'm Lovin' It" is a slogan that has become integral to the fast-food chain's identity. The tagline not only represents the food's delicious taste but also complements the brand's fun and playful characteristics. The phrase has become so memorable that it has been utilized in almost every aspect of the brand, from advertisements to social media campaigns.In conclusion, branding is essential for any company that wishes to make its mark in today's competitive market. Slogans and taglines are a crucial aspect of branding, encapsulating a company's essence and values. The above-listed slogans are only a few examples of how branding can have a lasting impact on consumers, creating lasting impressions that can transcend time and space. Strong branding can quickly become part of societal language, raising brand recognition, and furthering a brand's reach.。