课程设计英语
- 格式:doc
- 大小:34.00 KB
- 文档页数:4
LogoDesignDescription 标志设计说明
(Taiyuan University of Science and Technology Art Department 061104 arts-based classes Wei Ting-ting)(太原科技大学艺术系艺设061104班魏婷婷)
【Abstract】 Pattem description, one hand based on the ideas of logo design on the hand, starts from the logo symbolice meaning; and interduce whether the logo and the culture of its parts consistent or not.
【摘要】从设计标志的设计思路说起,从标志所象征的意义入手,对图案的描述;要说明该标志及其机构的文化是否吻合。
【Key words】scientize technologize internationalize schematize decoration
【关键词】科技化、国际化、图文化、装饰性
【Text】Logo Design Description:
A design position
1, optical effects: science and technology, environmental protection, the pursuit of stability and image.
2, the design vocabulary: scientific, technological, international, map cultural and decorative.
Second, the design theme:
"High-tech, green natural"
3, Formation illustration:
1, The logo is as a concept of science and technolog, based on green, association and the ideal of "Jie Sheng Chemical Industry" that "science and technology of green service life" concept.
2, The structure of this logo is formed circle pentagon,is easy to associate molecules, atomic. This is consistent with industry characteristics; As inside of pentagon is an upward bird deformed of “J”. This makes clear to all the corporate development of culture and carcer, that is: body-mind unity, without their drawbacks.
3,The logo is green, sky-blue, orange. Cylindrical structure in green, represonts natural, health and stability; pentagonal gradient in red and yellow, symbolizing the sun's rays of hope,
vitality, strength, unity; deformed "J" in sky-blue,
represents science and technology, development and progress .
4, The sign may be extended a wide degree of understanding To
be a good image is easy to recognize, read and remember. 5, Schmatized sign, not only the art style in modern international design, but also the trend of time of modern corporations. To communicate with the society in simply and bright graphic language enable the information deliver quickly, and then make the brand culture of information to precipitate .
【正文】标志设计说明:
一、设计定位
1、视觉效果:科技、绿色环保、追求、稳定、形象。
2、设计语汇:科技化、国际化、图文化、装饰性。
二、设计主题:
“高科技、绿色自然”
三、构成诠释:
1、标志以科技为概念,以绿色为基础,以联想为依据,以充分展示
“捷盛化工”以"科技绿色服务生活"的理念。
2、本标志构成中以圆,五边形基本要素,易联想到分子、原子的结
构构成,符合企业的行业特征;五角形内是“J”的变形为一只向上
的飞鸟。
以此昭示企业的文化与事业发展,可谓:形神合一,无往不
利。
3、本标志以绿、天蓝、橙为主色。
外圆结构用绿色,代表自然、健康、稳重;五边形用红黄渐变,象征太阳的光芒,代表希望、活力、力量、团结;变形的“J”用天蓝色,代表科技、发展、进取。
4、本标志可延伸性理解度很广,是一个易辩,易读、易记的良好代言形象。
5、该标志图文化,不仅是当国际设计艺术风格,亦是当代企业的时代风范展示,以简捷明快的图形化语言与社会大众沟通,使企业信息得以快速传递,并形成品牌信息文化的沉淀。