2019天猫双十一英文介绍分析_图文

行业研究行业跟踪报告品类方面，手机、家电和美妆个护居前三，品牌消费趋势明显。

根据星图数据，双十全网销售额前3的品类为手机数码、家用电器和个护美妆，与2018年特征一致。

个人护理品类销售额前3的品牌为欧莱雅、玉兰油、雅诗兰黛。

奶粉乳品类销售额前3的品牌为爱他美、惠氏、蒙牛。

休闲食品类销售额前3的品牌为三只松鼠、百草味、良品铺子。

天猫双十一开场2小时148个品牌成交过亿。

物流方面，快递量增速近30%，物流时效性持续提升。

全天各邮政、快递企业共处理5.35亿快件，同比增长28.6%，再创历史新高。

天猫双十一包裹量12.92亿件，同比增长29.2%。

在菜鸟支持下，今年天猫物流再上台阶，8小时第1亿个包裹发出，较去年提前59分钟；8小时47分，进口订单清关量突破1000万，通关速度提升；12小时，国内324个城市签收双十一包裹，实现凌晨下单早上达；18小时31分，物流订单量破10.42亿，超过2018年全天。

京东物流截至12日凌晨，实现92%自营订单、90%行政区县24小时达。

苏宁分钟级配送订单量同比增长869%，99.26%的订单在30分钟内完成。

另外，中通快递订单量耗时23时31分45秒突破2亿单；圆通快递订单量突破1亿单，较去年缩短了4小时8分钟。

阿里持续投资物流领域，双十一前增值菜鸟233亿元。

11月8日，菜鸟为了推动物流行业数字升级、智慧供应链构建、全球智能物流骨干网建设，开启了新一轮融资，其中阿里增资233亿元，持股比例从51%上升至63%；菜鸟其他现有股东也参与了融资。

菜鸟成立初，阿里持股43%，此后逐步增加持股比例，体现了阿里对物流以及对核心电商业务体验的重视。

图6、菜鸟网络成立日股权结构表1、2019淘宝天猫双十一成交额变化图时间金额（亿）时间金额（亿元）00:01:00 65 08:00:00 150500:01:36 100 10:04:49 1682（2017全天交易额）00:03:22 200 11:28:00 180000:05:25 300 13:00:00 191400:08:26 400 14:21:27 2000（较去年减少近8小时）00:17:06 571（2014全天交易额）16:31:12 2135（2018全天交易额）00:48:52 800 18:00:00 221501:01:21 912（2015全天交易额）20:00:00 231601:03:59 1000（较去年提前44分钟）22:00:00 245701:26:07 1207（2016全天交易额）23:00:00 255002:00:00 1281 24:00:00 2684资料来源：亿邦动力，兴业证券经济与金融研究院整理表2、2018淘宝天猫双十一成交额变化图时间金额（亿元）时间金额（亿元）00:00:23 1.2 01:47:26 100000:01:00 51 06:04:12 111100:02:05 100 08:08:52 1207（2016全天交易额）00:04:40 200 09:00:00 1267.200:08:45 300 09:29:35 130600:15:38 400 12:08:40 150000:21:00 460 14:06:47 160000:26:02 500 15:49:39 1682（2017全天交易额）00:35:20 571（2014年总成交额）18:35:11 180001:00:00 672 20:49:01 190001:01:00 700 22:28:38 200001:16:37 912（2015全天交易额）24:00:00 2135资料来源：亿邦动力，兴业证券经济与金融研究院整理京东金额突破2000亿元，京东生鲜增速较快。

T-mall’s shopping section on November 11, 2013 brings much shaken. This, but, also deserves our profound reflection. , there are some problems with vendors, logistics and other aspects. For example, some merchants of deceit, too much pressure on logistics, e-businesses with enormous contradictions between the real retail business operators. Is it right that such consumption patterns should continue?
On November 11 each year , T-mall just seems to bring passion to people to create a retail miracle,
this day seems crazy for shopping.
the final day , T-mall’s sales reach 35 billion Yuan, equivalent to the Wang Fu Jing Department Store three-quarter sales of 2.4 times, the equivalent of half of Wal-Mart's China sales; equivalent to the National Day Golden Week, Beijing 110 key suppliers enterprise 5.3 times sales, 46 times the big shopping malls in Guangzhou 9.

Social influence：剁手族
“hands-chopping people （剁手族） are big online spenders who self-mockingly say that they would like to chop their hands off after buying too much online.”
Our group’s suggestion
1、Think about the things whether you really need 2、Don‘t be blind by the price 3、Communicate with sensible people 4、Have a firm belief 5 、 Avoid expressage fastigium(快递高峰 期)
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结束语
当你尽了自己的最大努力时，失败也en You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End 演讲人：XXXXXX 时 间：XX年XX月XX日
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Are you ready ?
省
秘籍核心
血战的过程中，始终不能忘记“省”字
“双十一”网购六大步骤
1 列清单
2 提前 扫货
3 合理 排序
Make sure the things you want to buy in advance with notes down
the key is to figure out how to use these coupons
Development
9.36 亿元
2010
52 亿元

Preface
The day of double11，a large diamond was taked by 20million
Clerk:What can I do for you? Consumer:I want to buy a ring. Clerk:There are three kinds of price, $10,000,$1,00,000, $1,000,000,Which one do you want? Consumer:$1,000,000? So cheap, I’ll get it!
Weibo news
W:It’s double 11 today, do you want buy something ?
C:I want to buy a lot of things. But I need a rational (理性 的)consideration.
W:Come on, why are you so hesitant, I have bought a lot of things.
This year's turnover
2009年
5200万
2010年 9.36亿
2011年
33.6亿
2012年
191亿
From the data of growing year by year,and the quickly of development of shopping online,what's more,showing the netizen strong purchasing power .
2013年 350.19亿
News Video: 《“Double-11” Festival in China online retailers gear up for shopping spree》