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《会展英语》课程教学大纲五篇第一篇：《会展英语》课程教学大纲《会展英语》课程教学大纲执笔人：陈向阳审核人：崔玲编撰日期：2009年9月一、课程的性质和任务《会展英语》以教育部最新颁发的《高职高专教育英语课程教学基本要求》各项内容为依据，特别强调“在加强英语语言基础和基本技能的同时，重视培养学生实际使用英语进行交际的能力”。
其以够用、实用、致用为经度延伸，以专业、职业、行业为纬度扩展，以语言训练提高增强交际能力为主，以实践训练掌握会展各有关常规知识为辅，提倡实际应用的自主互动的学习过程。
本门课程致力于提高学生在职场中实际应用英语交际的能力，增强对会展业及会展常规知识的了解，培养和建立起良好的职业准备和较高的职业素质。
二、课时安排和教学对象周课时：2节；总学时：38；学分：2；适用于三年制高职高专英语专业和会展专业。
学生已掌握基本的英语语音语法知识，已具有初步应用英语进行听、说、读、写的能力。
三、教学基本要求1．系统地讲授英语语言知识和会展知识，提高学生熟练运用英语进行交际的能力，加深对会展知识的理解。
2．介绍会展的各个流程：会展准备，展址选择，邀请客户，参展程序，主持会议，接待礼仪；培养和锻炼学生在各个流程中应用英语交际的能力和技巧。
3．熟知会展术语和套话的英语表达，能在实际职场中灵活应用所学知识。
四、教学内容及进度熟悉和掌握会展行业相关的知识和实践技能，了解会展基本流程的内容、顺序、相互关系及其实际操作细节。
本学期教学实践要求完成以下具体任务：1．介绍会展2．选择会址3．面试工作4．参展流程5．准备会展 6．主持会议 7．展厅接待礼仪详见教学进度表五、教学条件1.充分运用多媒体教室进行常规课堂教学和一系列课堂活动。
2．利用语音设备对学生进行听力训练；利用实物投影仪实施案例展示和分析。
3．运用活动座位进行讨论教学和分组活动。
4．运用powerpoint软件制作辅助教学的多谋体课件。
5．争取到实际展会参观实习的机会。
会展实务英语教案会展实务英语教案：一场跨文化沟通与实践的创新之旅在这充满活力与挑战的时代，我们一跃进入一个全新的教学领域——会展实务英语教案设计。
这不仅是一门语言技能课程，更是一场关于全球商务交流、策略策划及跨文化交际的生动实战演练。
哇塞，想象一下在五光十色的展会现场，你的学生们将如何运用流利地道的英语，如鱼得水般穿梭于各国参展商之间，那场景简直燃爆了！首先，课程构建的核心在于“情境再现”。
我们将通过模拟真实的会展环境，让学生们身临其境地感受从展位设计到产品推介，从商务谈判到公关活动等一系列流程。
例如，“Let's get down to brass tacks”（言归正传），我们会设立角色扮演环节，让他们亲身体验做为参展商或采购商的角色，用英语阐述设计理念，洽谈合作事宜，甚至是应对突发状况。
这样独特的沉浸式学习方式，无疑能极大地提升他们的英语应用能力与实战经验。
其次，我们要强调“文化交融”。
在全球化的舞台上，理解和尊重文化差异是成功的关键。
“You can't judge a book by its cover”，每个国家和地区都有其独特的企业文化和商业习惯，所以我们在教案中融入丰富的跨文化交际知识，教育学生学会用国际视野解读和适应多元文化背景下的商务交流。
再者，为了确保课程内容与时俱进，“Keeping pace with the times”至关重要。
我们将不断更新案例分析，引入最新的会展业动态和趋势，比如虚拟现实技术在会展中的应用，绿色环保理念的贯彻等。
这些鲜活而实用的内容，旨在激发学生的探索精神和创新意识，帮助他们成为具备全球竞争力的会展专业人士。
最后但同样重要的是，“Practice makes perfect”. 我们的课程将以项目为导向，鼓励学生参与到各类线上线下会展活动中去实习、实践，甚至有机会参与海外展会。
让他们在实践中检验理论，以英语为桥梁，真正实现从课堂到职场的无缝对接。
第1篇教学对象：初中英语教学课时：2课时教学目标：1. 学生能够理解并掌握会展相关的基本英语词汇和表达方式。
2. 学生能够运用所学词汇和表达方式，进行简单的会展英语对话。
3. 学生能够阅读并理解简单的会展英文材料。
教学重点：1. 会展英语词汇的掌握。
2. 会展英语表达的运用。
教学难点：1. 会展英语在具体情境中的应用。
2. 学生对会展英语的兴趣激发。
教学准备：1. 教师准备：多媒体课件、实物或图片、单词卡片、句子卡片。
2. 学生准备：笔记本、笔。
教学过程：第一课时一、导入1. 教师展示一张国际会展的图片，引导学生观察并思考：这是一个什么样的场合？需要用到哪些英语表达？2. 学生自由发言，教师总结并引入本节课的主题。
二、词汇学习1. 教师展示单词卡片，如：exhibition, booth, participant, product, etc.，让学生通过图片和上下文理解单词含义。
2. 学生跟读单词，并尝试用单词造句。
三、句子学习1. 教师展示句子卡片，如：Welcome to our booth. / What's this product? / How much is it?，让学生跟读并模仿。
2. 学生分组练习，互相问答，运用所学句子进行对话。
四、情景模拟1. 教师创设一个简单的会展场景，如：学生扮演参展商或参观者，进行对话。
2. 学生分组练习，教师巡回指导。
五、课堂小结1. 教师引导学生回顾本节课所学内容，总结会展英语的基本词汇和表达方式。
2. 学生分享自己的学习心得。
第二课时一、复习1. 教师提问：上一节课我们学习了哪些会展英语词汇和表达方式？2. 学生回答，教师点评。
二、阅读理解1. 教师展示一篇简单的会展英文材料，如：展会介绍、产品说明等。
2. 学生阅读材料，回答问题，如：What's the theme of this exhibition? / What are the main products of this company?三、小组讨论1. 教师提出问题，如：How do you think of international exhibitions? / What should we pay attention to when attending an exhibition?2. 学生分组讨论，分享自己的观点。
会展英语课程教学大纲
一、课程概述
会展英语课程旨在培养学生在国际会展领域中的专业英语能力。
通过课程的学习，学生将掌握会展行业的基本知识和实际操作技能，能够流利地进行会展相关的英语沟通和交流。
二、课程目标
1.了解会展行业的基本概念，掌握会展行业的发展趋势和重要性。
2.掌握会展领域常用的英语词汇和表达方式。
3.能够进行会展相关的口头和书面交流，包括接待客户、策划活动、撰写会展报告等。
4.培养学生在国际会展中的跨文化交际能力。
三、课程内容
1.会展行业的基本概念和发展趋势
2.会展业的组织结构和相关职位
3.会展流程和操作技巧
4.会展相关的英语词汇和表达方式
5.会展策划和活动执行
6.会展报告和文档撰写技巧
7.国际会展中的跨文化交际技巧
四、教学方法
1.理论教学：通过讲授和讨论，使学生掌握会展行业的相关的理论知识。
2.案例分析：通过分析实际案例，培养学生的实际操作能力。
3.口语练习：组织学生进行角色扮演和演讲，提高学生的口头表达能力。
4.写作练习：要求学生撰写会展相关的报告和文档，提高学生的书面表达能力。
5.小组合作：组织学生进行小组讨论和项目合作，培养学生的团队合作能力。
会展英语教案Title: English for Trade Shows and ExhibitionsLevel: IntermediateObjective:1. To develop students' ability to communicate effectively in English during trade shows and exhibitions.2. To enhance students' vocabulary related to trade shows and exhibitions.3. To improve students' speaking and listening skills in English. Time: 60 minutesMaterials:- Pictures of trade shows and exhibitions- Handout with vocabulary related to trade shows and exhibitions - Role-play scenarios related to trade shows and exhibitions Procedure:1. Introduction (5 minutes)- Show students pictures of trade shows and exhibitions and elicit responses from them about what they see in the pictures.- Ask students if they have ever been to a trade show or exhibition and what their experiences were like.2. Vocabulary (15 minutes)- Give out handouts with vocabulary related to trade shows and exhibitions.- Ask students to match the words with their definitions.- Go over the correct answers as a class and clarify any questions.3. Role-Play (30 minutes)- Divide students into pairs or small groups.- Give each group a role-play scenario related to trade shows and exhibitions. For example, a salesperson promoting a product, a customer asking for information, etc.- Allow students time to prepare and practice their role-play scenarios.- Have each group perform their role-play in front of the class.- After each performance, ask the class to provide feedback and suggestions for improvement.4. Wrap-up (10 minutes)- Ask students to reflect on what they have learned about trade shows and exhibitions.- Discuss the importance of effective communication in this context.- Provide additional information or answer any questions students may have.Extension activities:- Assign students to research a specific trade show or exhibition and prepare a short presentation about it in English.- Have students write a short essay about their experiences at a trade show or exhibition in English.Note: This lesson plan can be adapted and modified based on the level and needs of the students.。
会展英语教案教案标题：会展英语教案教学目标：1. 了解会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧；3. 提升学生的听、说、读、写能力，并能在会展场景中灵活运用。
教学重点：1. 学习会展行业的基本知识和专业术语；2. 学习与会展相关的英语表达和沟通技巧。
教学难点：1. 在会展场景中灵活运用所学的英语表达和沟通技巧；2. 培养学生的跨文化交际能力。
教学准备：1. 多媒体设备；2. 会展行业相关的图片、视频等教具。
教学过程：Step 1: 导入 (5分钟)通过展示一些会展行业的图片或视频，引发学生对会展行业的兴趣和好奇心。
然后与学生进行简短的讨论，了解他们对会展的了解程度。
Step 2: 基础知识讲解 (15分钟)通过多媒体设备展示会展行业的基本知识和专业术语，包括会展类型、会展流程、会展场地等。
解释这些概念，并与学生进行互动讨论，确保学生对这些概念有清晰的理解。
Step 3: 英语表达和沟通技巧 (20分钟)教授与会展相关的英语表达和沟通技巧，包括：- 介绍自己和他人；- 邀请和接受邀请；- 提供和寻求帮助；- 询问和提供信息等。
通过角色扮演和对话练习，让学生在实践中掌握这些表达和技巧，并给予他们实时的反馈和指导。
Step 4: 拓展活动 (15分钟)将学生分成小组，要求他们设计一个虚拟的会展活动，并用英语进行介绍和推广。
每个小组需要包括会展的主题、时间、地点、参展商信息等。
鼓励学生在介绍中运用所学的英语表达和沟通技巧。
Step 5: 总结和评价 (5分钟)与学生一起总结所学的内容，并评价他们在角色扮演和拓展活动中的表现。
鼓励学生提出问题和反馈意见，以便进一步改进教学。
Step 6: 作业布置 (5分钟)布置相关的作业，如写一篇关于会展的英语文章、收集会展行业的新闻报道等。
鼓励学生在课外继续学习和实践所学内容。
教学延伸：1. 邀请会展行业的专业人士来进行讲座或分享经验；2. 组织学生参观会展活动，让他们实际体验并运用所学的英语表达和沟通技巧。
第1篇课时：2课时年级：高中教材：《英语》教学目标：1. 理解会展英语的基本概念和常用词汇。
2. 掌握会展英语的常用句型和表达方式。
3. 培养学生运用英语进行会展交流的能力。
教学重点：1. 会展英语的基本概念和常用词汇。
2. 会展英语的常用句型和表达方式。
教学难点：1. 会展英语的实际应用。
2. 学生在真实场景下的交流能力。
教学准备：1. 教师准备PPT课件，包括会展英语的基本概念、常用词汇、句型和表达方式等。
2. 学生准备笔记本和笔。
教学过程：第一课时一、导入1. 教师简要介绍会展的概念，激发学生学习兴趣。
2. 提问：同学们对会展有什么了解？二、新课导入1. 教师展示PPT课件，讲解会展英语的基本概念和常用词汇。
2. 学生跟读，巩固记忆。
三、课堂练习1. 教师带领学生进行词汇练习，如：听写、填空等。
2. 学生分组进行角色扮演，运用所学词汇进行对话。
四、总结1. 教师总结本节课所学内容，强调重点和难点。
2. 学生回顾所学，提出疑问。
第二课时一、复习1. 教师带领学生复习上节课所学内容，检查学习效果。
2. 学生进行自我检测，巩固记忆。
二、新课导入1. 教师展示PPT课件，讲解会展英语的常用句型和表达方式。
2. 学生跟读，巩固记忆。
三、课堂练习1. 教师带领学生进行句型练习，如：仿写、翻译等。
2. 学生分组进行角色扮演，运用所学句型和表达方式进行对话。
四、实际应用1. 教师设置真实场景，让学生运用所学知识进行交流。
2. 学生分组进行角色扮演，教师巡回指导。
五、总结1. 教师总结本节课所学内容，强调重点和难点。
2. 学生回顾所学，提出疑问。
教学评价：1. 学生对会展英语的基本概念、常用词汇和句型掌握程度。
2. 学生在真实场景下的交流能力。
课后作业：1. 复习本节课所学内容，巩固记忆。
2. 查找相关资料，了解会展行业的发展趋势。
第2篇课程目标：1. 学生能够掌握会展英语的基本词汇和表达方式。
2. 学生能够运用所学知识进行简单的会展场景对话。
基于工作过程导向的高职会展英语课程设计一、课程背景分析会展行业在近年来呈现出蓬勃发展的态势，随之而来的需求就是对会展英语人才的迫切需求。
设计一门针对会展行业的英语课程是非常必要的。
本课程以工作过程导向为主线，围绕会展行业的工作流程和工作技能，结合英语学习的目标和方法，设计一门实用性强的高职会展英语课程。
二、教学目标1. 知识目标：掌握基础的会展英语词汇和基本的语法结构，能够理解和使用会展英语进行简单的交流。
2. 能力目标：能够熟练运用会展英语进行日常工作中的简单沟通和交流，能够处理一般的会展事件。
3. 情感目标：培养学生对会展行业的兴趣和热情，激发学生的学习积极性和创造性。
三、教学内容根据工作过程导向的理念，将课程内容分为以下几个部分：1. 会展行业简介- 介绍会展行业的发展历史、现状和前景，重点介绍会展行业的重要性和影响，激发学生对会展行业的兴趣和热情。
2. 会展英语基础- 学习会展英语的基础词汇和常用短语，包括展览、展示、参展、观众、展位等词汇，以及询问价格、询问产品信息等常用短语。
3. 会展活动组织- 学习会展活动的组织流程和工作安排，包括展会策划、展位规划、参展商邀约、活动宣传等内容，培养学生的组织能力和计划能力。
4. 展会现场交流- 学习在展会现场进行英语交流的基本技能，包括接待客户、询问产品信息、谈判合作等内容，培养学生在实际工作中的沟通能力。
5. 展会后续服务- 学习展会后续服务的处理流程和方式，包括客户回访、合作洽谈、成交确认等内容，培养学生的客户管理能力和服务意识。
四、教学方法1. 任务驱动教学：通过模拟展会流程和场景，设置真实的任务，让学生在实际操作中学习和应用会展英语。
2. 合作学习：组织学生进行展会策划和组织活动，培养学生的团队合作和协作能力。
3. 案例分析：结合实际的展会案例，进行分析和讨论，帮助学生理解会展行业的工作流程和工作技能。
4. 实践培训：组织学生到实际的展会现场进行观摩和实习，让学生在实践中学习和提升会展英语技能。
基于工作过程导向的高职会展英语课程设计全文共四篇示例，供读者参考第一篇示例：高职会展英语课程设计一、课程背景随着我国对外贸易和国际交往的不断发展，会展行业也得到了快速的发展。
会展英语作为会展行业中的一门重要语言，在高职院校中得到了广泛的关注。
为了满足学生对会展英语知识和技能的需求，我们设计了基于工作过程导向的高职会展英语课程。
二、课程目标1. 帮助学生掌握基本的会展英语词汇和语法知识。
2. 培养学生的英语听、说、读、写能力，提高他们的综合语言运用能力。
3. 培养学生的跨文化交际能力和团队协作能力。
4. 帮助学生了解会展行业的基本知识和技能，为将来的就业和发展做好准备。
三、课程内容1. 会展英语基础知识- 会展英语词汇和常用短语- 会展英语语法知识- 会展英语听力训练2. 会展英语交际能力培养- 会议交际用语- 展览导览和解说- 商务洽谈和合作3. 会展行业知识与技能- 会展行业概况- 展览策划和组织- 会展物流管理- 会展市场营销四、课程设计原则1. 任务驱动：课程设计以学生将来在会展行业中的工作过程为导向，以学生具体的工作任务为基础，设计课程内容和学习活动，让学生在学习过程中不仅仅是获得知识，更重要的是掌握实际应用能力。
2. 强化实践：课程内容注重学生的实践能力培养，通过实践教学、实习实训等形式，让学生在实际工作中学习和掌握会展英语知识和技能。
3. 跨学科融合：课程内容融合了会展英语、会展行业知识和技能等多个学科的内容，通过跨学科的融合教学，提高学生的综合能力和实际应用能力。
五、课程教学模式1. 目标驱动式教学：教师在教学过程中以学习目标为导向，引导学生主动学习，提高学生的学习动机和学习兴趣。
2. 任务型教学：通过给学生设计任务，让学生在完成任务的过程中学习知识和技能，提高学生的综合能力。
4. 合作学习：在课程中注重学生之间的合作学习，通过小组合作、团队合作等形式，培养学生的团队协作能力和跨文化交际能力。
基于工作过程导向的高职会展英语课程设计一、课程背景会展是现代商务活动中不可或缺的一环，而英语作为国际通用语言，在会展领域也扮演着重要的角色。
对于会展管理专业的学生来说，学习并掌握会展英语是非常必要的。
本课程旨在针对高职会展管理专业的学生，通过系统的英语学习，帮助他们在未来的职业生涯中更好地应对会展中的英语交流。
二、课程目标1. 帮助学生掌握基本的会展英语词汇和表达方式；2. 培养学生在会展中的英语听说能力；3. 提高学生对会展相关英语文献的阅读和理解能力；4. 培养学生在会展中的英语书写能力。
三、教学内容1. 会展英语基础知识- 会展相关词汇- 会展活动的英语表达- 会展过程中常用的英语句型2. 会展英语听说训练- 听力训练：会展现场常用英语对话- 口语训练：会展中常用的英语口语表达3. 会展英语阅读理解- 阅读会展相关英语文献，包括会展报告、新闻、论文等4. 会展英语写作- 写作会展相关的英语邮件、演讲稿、报道等四、教学方法1. 多媒体教学：利用多媒体教学手段展示会展实际操作视频、英语对话等，增加学生学习的视听效果。
2. 小组讨论：组织学生进行小组讨论，共同探讨会展中的英语应用问题，通过互动交流提高学习效果。
3. 实践操作：安排学生进行会展实践操作，让学生在实际操作中提高英语交流能力。
4. 互动教学：教师和学生之间进行互动教学，鼓励学生积极参与课堂讨论，提高学习主动性。
五、教学评估1. 课堂表现：包括学生在课堂上的词汇应用、口语表达、听力理解等能力；2. 作业成绩：包括课后作业的完成情况和质量；3. 考试成绩：包括期中考试和期末考试成绩。
六、教学资源1. 教材：选用专门针对会展英语的教材；2. 多媒体设备：利用多媒体设备展示会展实际操作视频和英语对话；3. 实践场地：提供实际的会展场地让学生进行实践操作。
七、课程安排本课程总学时为36学时，包括基础知识讲解、听说训练、阅读理解、写作训练等内容。
2011----2012学年第二学期《会展英语》课程教案编写人员_____ 张倩_ _____所教班级_2010商务英语1、2班编写时间_____2012年3月_____国际商务学院课程介绍一、课程定位：根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。
二、性质作用：该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。
三、课程目标：1. 知识目标：(1) 了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。
(2) 了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方法等。
(3) 了解作为参展商如何申请展位及布展。
(4) 了解整个展会的接待过程、接待礼仪及沟通技巧。
(5) 掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及翻译技巧。
2. 能力目标；(1) 策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推广能力。
(2) 沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言，具备良好的接待礼仪，掌握必要的沟通技巧。
(3) 协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题，协调好与各方面的关系。
3. 素质目标：(1) 培养学生正确的人生观、价值观，(2) 培养学生良好的思想品德，(3) 培养学生良好的职业操守，(4) 培养学生承受压力的能力，四、教学内容：本课程将会展中的典型工作任务划分为“主办方”和“参展商”两个不同的角色，按照展前、展中、展后三个工作流程序化教学内容。
根据项目教学法，分为十个项目：项目1.会展业概述：初步认识会展，了解中国会展业发展情况。
项目2. 会展中心之旅：对会展中心有初步了解，了解会展中心主要设施、服务及功能。
项目3.介绍展会：掌握如何介绍展会的具体情况，包括展会名称、展品种类、参展人员等。
项目4.推广展会：了解展会主办方推广展会的途径与方式，如何准备主办方宣传展会材料，学会设计展会推广说明。
项目5.预定展位：了解预定展位的流程及展位申请表的填写，了解展位类型、展位租赁费用的计算方法等。
项目6. 介绍展会相关服务项目7. 翻译参展商手册项目8. 展位接待（1）：掌握如何分配展位现场工作任务、掌握展会接待礼仪及肢体语言。
项目9. 展位接待（2）：了解参展商代表在展位接待客户时，如何向客户介绍参展公司、公司产品及产品的现场演示。
项目10. 撤展及展后：撤展的注意事项，展会分析、反馈.五、学习方法与手段：建议采用教师讲授、学生自学、小组合作学习等学习方法，在学习过程中，能够有效的利用网络资源，丰富学习内容，同时，配合实训练习，体验真实的工作场景。
六、考核方式：对学生进行多元化过程性评价：学生成绩由平时成绩、实训成绩和期末考试成绩三部分组成，其中，平时成绩占305，实训成绩占30#，期末成绩占40%。
单元设计案Array首Warm-up activity (about 10 mins)What are the importance of exhibition industry?Task 1 General introduction to the courseStep 1 Introducing the course (about 20 mins)1.DiscussionDo you think what you will learn about “会展”?2.Teacher’s introduction本课程根据会展行业对人才能力的要求，以会展商务活动体系中得典型工作任务与工作过程为依据，以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点，按照展前、展中和展后的工作流程序化教学内容。
1.Teacher’s introductionNowadays, many experts in the field think in a narrow sense, “会展” is understood as convention & exhibition industry. In a broad sense, it is understood as MICE industry.2.PracticeWatch a video about exhibition, and tell what exhibition it is.3.Discussion(1) How many exhibitions do you know in Weifang?(2) How many world-famous exhibition hall do you know?4.Teacher’s introduction(1) Famous exhibitions in Weifang(2) World-famous exhibition hallsTask 2 Introducing an exhibitionStep 1 Vocabulary (about 5 mins)Match the words with their definitions.(1) exhibitor (2) exhibit (3) venue (4) stand (5) sessiona. A product or service displayed at an exhibitionb. A small enclosed area where information and products are shown at an exhibitionc. A period of time used for a particular activityd. A company who exhibits its products or services at an exhibitione. A place where an organized activity takes placeStep 2 Discussion (about 10 mins)1.Have you ever participated/visited an exhibition? If yes, describe your experience.2.What kinds of people are involved in an exhibition?(visitors, exhibitors and organizers)3.What are the benefits of exhibiting in an exhibition? (Why do exhibitors take part in an exhibition?)(1)Ask for results of their discussion and give comments(2)Show students the teacher’s list.Open to a large marketReinforcing your market positionStrengthening relationship with your customersFinding potential customersConducting inexpensive market research4. What are the benefits of visiting an exhibition? (Why do visitors take part in an exhibition?)(1)Ask 2 students to come to the front to give a short presentation on their findings.(2)Give comments and show the teacher’s listTo see what’s new.Evaluate products and suppliersStep 3 Teacher’s introduction (about 5mins)1. What functions has the Canton Fair performed?The Canton Fair not only demonstrated the excellence of products made in China and the strength of China’s powerful productivity, but also functions as the vane of China’s economic development.2. Why is the Canton Fair the first choice for international buyers?It brings together the best enterprises and high-quality products from over China, making it the first choice for international buyers.3.Who are the organizers of the Canton Fair？The Canton Fair is co-hosted by the Ministry of Commerce of P.R. China and People’s Government of Guangdong Province. some product categories of the Canton Fair.In Canton Fair, you may find all kinds of products. The product categories include electronics, household electrical appliances, consumer goods, textiles, and garments, etc.5.What is the total number of buyer attendance so far?The total number of buyer attendance has reached 5 million so far.Step 4 Listening practice (about 5 mins) Listen to the promotional presentation for 108th session of the Canton Fair. Take notes and then share with your partner your answers to the following questions.Step 5 Reading (about 15 mins)1.Students read the passage by themselves, mark the new words and finish the following exercise:Are the statements below true or false?(1) Canton Fair has three sessions annually.(2) The trading delegations excluded scientific research institutions.(3) Canton Fair offers on-line service besides the traditional business way.(4) The focus of Canton Fair is on import trade.(5) Invisible trade is also carried out at Canton fair2.Teacher’s explanationReview and homework (about 5 mins)Homework:1.Read the following statements and fill in the blanks with appropriate words in the word box.2.Make an introduction of Canton Fair according to the following questions:When Canton Fair is held?Where Canton Fair is held?Who are the organizers of Canton Fair?What functions has the Canton Fair performed? Name some product categories of the Canton Fair. Who will attend Canton Fair?Warm-up activity (about 10mins)Lead in question：What kind of exhibition have you ever attended? Try to describe its exhibition center in English.Task 1 General introductionStep 1 Dialogue (about 20mins)1. Listen to the tape2. Ask studentsWho are the two speakers?What views/topics are exchanged between the two speakers? (Benefits of taking part in an exhibition; Where do people get the up-to-date information about the market in US?)3. Briefly introduce to students words and expressions that they don’t know.counterpart/decision-maker/targeted/buyers/imperative/at regular intervals/prediction/consultant (use ppt)4. Role-playWork in groups of three. Two students act as A and B and the other acts as an interpreter.Either A or B should speak Chinese.⏹ Ask students to practice among themselves (15 minutes)⏹ Pick up two groups to performance in front of the whole class. (20 minutes)⏹ Compare the performance of the two groups and point out mistakes in theirtranslation. (Or the teacher may ask for the audience’s opinion)⏹ Comment on students’ performance in their role-play and analyze some difficultwords and expressionsTask 2 Exhibition center introductionRequirementsWork in groups, search the internet about famous exhibition centers both ant home and abroad, choose 2—3 of them and introduce them briefly in English. Use pictures or PPT to make the introduction vividly.Task 3. Introduction to Hong Kong Exhibition and Convention CenterHong Kong Convention and Exhibition CenterHong Kong Convention and Exhibition Centre was opened in 1988. The extension in 1997, which over doubled the size, has today created one of the world's most impressive, efficient and functional meeting and exhibition venues.The center was voted one of the ten best architectural structures in Hong Kong in 1999, in a competition jointly organized by the Radio Television Hong Kong, the Hong Kong Institute of Architects and the Hong Kong Economic TimesIn the year between 1 July 2004 and 30 June 2005, a total of 1,493 events were held at the HKCEC. There were 1,146 events using major facilities such as exhibition halls, convention halls, theatres, and large meeting rooms. These events included 97 major exhibitions, of which 75 were recurrent whereas 17 were new; 54 international conferences or conventions; 140 entertainment events including 44 film shows and 52 concerts; 347 banquets; and 491 corporate events, press conferences, seminars, and others.With its superb facilities and environment and friendly, professional staff, the Hong Kong Convention and Exhibition Centre ensures that each event will run smoothly. The centre's design ensures flexibility to meet every space requirement. Facilities include provisions for video-conferencing, teleconferencing, satellite links, simultaneous interpretation in up to eight languages, audio-visual equipment, all available through the centre's full-time event planning and co-ordination staff.On the night Hong Kong's sovereignty returned to China, the Centre hosted the banquet for more than 4,000 diplomats and government officials plus many other celebratory receptions and parties. More than 22,500 formal meals were prepared and served in eight days.The Hong Kong Convention and Exhibition Centre expertly hosts special events: concerts,film shows, live broadcast entertainment, award presentation ceremonies, and pet shows.The centre has welcomed top local stars Jacky Cheung and Andy Lau, and international celebrities. Gala film shows have included blockbusters like Mission: Impossible 2, Crouching Tiger, Hidden Dragon, Anna & the King. We have also hosted the Miss World Beauty Contest.Work for students:Ask students what aspects will usually be covered if asked to introduce an exhibition center?Possible aspects include:★History★Location★Facilities and services available★Successful events held★Awards and honors receivedKey points:Use the introduction as an example to show how we can introduce an exhibition and convention center.Give students a basic knowledge of what facilities in addition to exhibition halls are usually available inside an exhibition and convention center.Task 4. AssignmentField work:Work in groups of up to sixChoose an important exhibition and convention center in China and do a research on that center.Prepare for a presentation to introduce the center to the whole class. (The presentation should be facilitated by ppt)E. Presentation done by students (introduction to an exhibition center in China) AssignmentField work:Work in groups of up to six. Choose an important exhibition and convention center in China and do a research on that center. Prepare for a presentation to introduce the center to the whole class. (The presentation should be facilitated by ppt)]案Array首Warm-up activity (about 10 mins)Have you ever attended any exhibitions or trade fairs? Share your experiences with your partners.Task 1 A Demonstration of PPT related to Exhibitions (about 20 mins)Shanghai Expo , 2010 (brief)China Hi-tech Fair 2003 (detailed)Purpose: Most students haven’t been to any exhibition, so the demonstration will give them a very vivid idea about what is an exhibition.Task 2 Preparation for a presentation about a well-known exhibitionTeacher asks the students to surf the Internet ( to find out an exhibition that they are interested in.Students are required to take down the following information about an exhibition in notes: ●Name of the exhibition●Categories of exhibits●Types of Entry●Which trade is it in?●Features & advantages●History (past successes)Task 3. Format to follow (about 15 mins)Teacher asks the students to think about how they are going to present the information they’ve got from the Internet. (Group Discussion)Students present their ideas of how they are going to organize their presentation Teacher demonstrates to the students a sample of an exhibition introduction including the following items:●Name of the exhibition●Categories of exhibits●Types of Entry●Which trade is it in?●Features & advantages●History (past successes)Task 4. Organize the information (about 25 mins) Following the sample given by the teacher, students are required to prepare a in-class presentation including the information they have searched through Internet. Students are required to prepare a PPT.Introduction to Canton FairThe China Import and Export Fair, also called The Canton Fair, has been held twice ayear in Spring and Autumn since it was inaugurated in the Spring of 1957. It is sponsored by the Ministry of Commerce of China and the People’s Government of Guangdong Province, and organized by China Foreign Trade Centre. It is also called “Canton Fair” because it is regularly held in every April and October in Guangzhou (or Canton). It is China’s largest trade fair of the highest level and of the largest attendance and business turnover.Fifty Trading Delegations, composed of thousands of China’s best foreign trade corporations (enterprises) with good credibility and sound financial capabilities, take part in the fair, including foreign trade companies, factories scientific research institutions, foreign invested enterprises, wholly foreign-owned enterprises, private enterprises, etc..At the Opening Ceremony of the Fair on Oct 15 2006, the Premier of the State Council of China, Mr. Wen Jiabao announced, on behalf of the Chinese government, that the 50-year-old Chinese Export Commodities Fair (Canton Fair for short) would change its name to China Import and Export Fair as from the 101st session. This decision and the newly added import function demonstrate the great changes in China’s foreign trade policy. The Chinese government will actively expand import and promote a balanced development of import and export.The 101st session of The China Import and Export Fair was held simultaneously in Pazhou and Liuhua in Guangzhou from April 15 to April 30, 2007. The schedule was from April 15 to 20 for Phase I, from April 25 to 30 for Phase II, with an interval from April 21 to 24. However, what was the most different from the previous sessions was that the 101st Canton Fair set up an International Pavilion from 15—20 April, 2007 at the Pazhou Complex, with gross exhibition space of 10,400 sqm.The setting up of the International Pavilion was welcomed by overseas enterprises. 314 enterprises from 36 countries and regions participated in the International Pavilion.The Canton Fair attaches great importance to the quality of enterprises, products and Intellectual Property Rights protection.。
